Tag: ecommerce

News: India’s Ecommerce Slated to Grow up to $43bn in 5 Years: Nomura India Reports

Nomura India’s report from last month states that India’s e-commerce can explode from $10bn to $43bn in the next five years. The report cites 11 categories and 42 players within it, who are poised to shape the path.

Some insights:

1. The multi-category segment is the most sought after, this year with maximum risk and eyeballs

2. The top three players in the market – Flipkart, Snapdeal and Amazon are expected to do $4 billion in sales for this fiscal

3. The players are investing heavily in warehouse and delivery and some of them soon will be making acquisitions

4. Travel, Electronics, Fashion and Lifestyle form the largest categories.

LogicSpeak:

This growth trend that is being pointed out is a positive sign for other markets associated to e-commerce too. With the current trends in strategic acquisitions that the e-commerce players have undertaken, growth is definitely on the cards.

Source: https://bit.ly/1ndcfT1

August 21, 2014
Going mobile with Ecommerce

If you have been overwhelmed by the business success of online shopping, here is another dose of adrenalin that will make you excited—its mobile ecommerce. In the age of the smartphone and tablets, you will find that mobile online shopping has gone to a very high level. You can now shop for your favourite things from almost anywhere in the world—provided you have an internet connection.

If you do some research on the internet for the scope of mobile ecommerce, you will be startled at the statistics that will throw up on you. Global mobile devices and connections grew to 7 billion from up to 6.5 billion in 2012. The smartphones accounted for 74% of that growth and there were overall 406 million net additions in the year 2013. With such a huge growth, online shopping companies have seen a lot of potential in the business of ecommerce on mobile.

So, what do the companies need to make customers use their mobile phones? Well, the answer is very simple—they need to provide a free mobile application. By using this free mobile application, the online shoppers don’t need the desktop or laptop to make online shopping requests. Security is also something that most online shopping companies need to take care of. In the US, the number of shoppers using their smartphone for online shopping has gone to 79 percent. This means that there is an alarming demand for a robust online shopping app for smartphones.

Creating a mobile application for ecommerce is not as easy as it appears. There are several complications that designers and developers are facing in creating ecommerce applications these days. Just creating a mobile app for product display is very easy, but to create an app that will take requests for payments of the selected goods is not easy at all. Customization or resizing of website pages is something that most online shopping websites have to give additional emphasis on. When you view a web page on a laptop or desktop, you can get to see several things, including images and videos. On the mobile phone or smartphone, there is very limited space and making adjustments can sometimes compromise the quality.

When the aforementioned obstacles of mobile shopping or ecommerce on mobile are overcome, the potential benefits are substantial. In addition to the aforementioned obstacles, marketing for online shopping is also in focus these days. There is a huge revolution happening on the world of shopping and this revolution is happening right at the tips of our fingers. With the latest smartphone, you don’t need to worry about online shopping anymore.

LogicSpeak:

If you are planning to buy a mobile phone, it is always recommended that you buy a smartphone that can connect to the internet. Since, this is the prerequisite for mobile ecommerce. Technology is evolving at a very fast pace and we have to stay abreast with the current trends or we will be blown away to oblivion. Mobile ecommerce will be there for quite some time—so be prepared for this revolution.

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May 9, 2014
Growth and Trends in e-commerce India 2014 – Key factors for e-retailers to concentrate on!!

Apart from metros, people residing in Tier II and Tier III cities are accessing the Internet through their mobile phones to browse and shop online. This growing trend presents every e-commerce site with ample number of opportunities to reach out to consumers.

While being online is the key factor for growth, here are a few pointers that can help every e-commerce portal post their initial set-up.

Be Mobile – The availability of 3G services, cheap broadband plans, affordable smartphones and the purchasing power has lead to Indians being highest users of mobile phones across the world. Surprisingly they have begun to access the Internet through the phone for shopping which means your website should be mobile friendly.

Delivery Services – Flipkart gained popularity amongst nascent Indian online shoppers by offering them free delivery on their purchases. Over the time, free deliveries were restricted to billings above a predetermined amount. With the foray of Amazon and other growing Indian e-retailers, the race to deliver first has got even more competitive as customers can enjoy multiple delivery options. Online retailers have expanded their areas of delivery to include Tier II and Tier III cities along with Tier 1 cities.

Customer Support and After Sales Service – After-sales is the key once the consumer receives your product. Online retailers have to offer hassle-free options and quality customer support to consumers whereby they can return the goods if they are unsatisfied with them. This generates a feeling of trust amongst customers. Once the level of trust is gained, customers will feel confident about ordering higher value items such as refrigerators, microwaves, other home appliances, and even more expensive jewellery products online.

Coupon Codes and Discount offers

Currently, India is witnessing a transition towards online shopping which can be capitalized by offering attractive discounts, bargain offers, freebies and much more to online shoppers. Coupon codes and different deals can be designed in collaboration with specific brands or coinciding with festive occasions. If you are looking for an example, you could browse through www.couponraja.com, India’s premier coupon aggregator on latest coupon deals and offers including some exclusive ones.

Targeted Customer Segment – The ASSOCHAM report predictably shows how the youth segment (18 to 35 years age group) dominates online shopping in India. The items that get sold and bought online therefore cater to this youth segment. The same demographic is the predominant user of both social media (Facebook, Twitter and Pinterest) and online shopping portals.

Active Social Media Presence – An Active social media presence extends to more than just creating a page or a profile. It is essential to interact with customers, acknowledge their posts, offer useful tips and guidelines through social media platforms and others help you to build up customer engagement, an absolute must in today’s digital market space. In short, be there and be proactive.

LogicSpeak:

While there are 900 million cell phones in India, the number of mobiles connected to the internet is no more than 150 million. As Internet penetration via mobiles grows in India, more and more people will continue to buy gift items, electronic products, accessories, apparel, computers and peripherals online.

Wondering how engaging is mobile technology vis-a- vis online shopping in the Indian scenario? Well as of now, Android and iOS apps of Couponraja and Compareraja have crossed the 20,000 mark in downloads month after month post their formal launch.

February 26, 2014
News : E-commerce site Myntra to launch its own marketplace in April

The market place will enable local merchants to sell their products through this platform. The move is aimed at market penetration in smaller towns and cities. The company is looking forward to sign up to 500 vendors within the first year of operations. The co-founder shares that, they will continue selling branded products through its inventory model and give space for the local marketers to sell via the marketplace.

LogicSpeak :

E-commerce players like Flipkart and Snapdeal already follow the marketplace format. It was just about time that other famous portals join the bandwagon. This highlights the trend of integrating local markets with online ones. In all a move beneficial for both the consumers as well as e-commerce portals.

You can know more about the latest development in the e-commerce space at https://bit.ly/1aBJTBh

Link : https://bit.ly/1e5UFLa

February 19, 2014
News : Flipkart Co-founder says ‘ India’s E-commerce market to reach $70 bn by 2020
India’s e-commerce business has jumped more than 80% since 2013, says Flipkart. It’s CEO and co-founder Sachin Bansal predicts that the e-commerce business in India is expected to reach around $50-$70 bn by 2020.

According to a join report by KPMG and IMAI India’s e-commerce market in 2013 was about $13 bn. Mr. Bansal has predicted that :
1. Smart phones will be the biggest sales drivers for the coming years
2. More than half a billion Indians will switch to smart phones in the next five to six years
Other facts:
1. Total online sales across the globe has reached $1.22 trillion
2. Only about 12% Indian population is into online shopping in India, compared to almost 65% in the US
LogicSpeak:

This is a good news for the e-commerce market. With higher penetration into the rural space, there will be more opportunities. With the expansion of e-commerce market, even Coupon code publishing will see a boost. Indian shoppers prefer to check across all the options and then pick up their products.

Link : https://bit.ly/1no48CS
February 10, 2014
New feature : Facebook will now let advertisers target consumers who visited their sites through its’s mobile apps

The new feature launched will support markets in reaching consumers across various devices and probe them to take an action. Custom audiences will allow the advertisers to get more target specific, thereby increasing the chances of conversion.

How it works :

The business places Facebook or a third party SDK in their mobile app. This will help them build custom audiences based on user based actions.

LogicSpeak :

The specific targeting will give an added advantage to the advertisers for reaching the right consumer base. This move by Facebook will add to the trend on increasing use of paid search globally.

Link : https://tnw.co/1dPQ67f

E-commerce has grown to become the second largest category in the list of Indian domains : A study

A recent study conducted by Opera Software on the state of mobile web report has found that E-commerce has grown up to be the second largest category of top Indian domains. The recent searches have indicated that e-commerce have made up to 14% of the searches. In September 2013, e-commerce and travel made up to 21% of the total sites visited.

LogicSpeak :

The rise in the search for E-commerce sites, gives an insight on the rising favour towards shopping online. The e-commerce portals are also making optimum use of the growing trend with lucrative offers.

Link : https://bit.ly/Lr1aSe

January 30, 2014
News : YouTube’s Latest Experiment Offers It’s Users a Cleaner Interface and more

YouTube’s Latest Experiment Offers It’s Users a Cleaner Interface and Higher Focus on Videos
Youtube is testing out a new interface with higher focus on videos. Though it is available to a selected few, there is no information on when it will be rolled out. As reported by Tech2Notify, it is in par with its mobile apps. This is done with an effort to give the same look and feel across all devices.

Link: https://tnw.co/1iSmfQR

PayPal Revamps Online Payment Process
EBay’s payments service PayPal has redesigned its online checkout process to let shoppers complete their payment on merchants’ websites, rather than go to a separate PayPal site.

Link: https://bit.ly/1aEtuKj

Zapping Through the Mobile Payments Maze
Mobile payments is a hot topic in technology circles – but there are as many definitions of what the term means as there are companies vying for the dollars of finger-swiping, screen-staring shoppers.

Link: https://on.ft.com/1duEgVK

500 StartupWallah Invests in Location-based Price Search Engine Pricebaba
Pricebaba.com, a location-based price search engine for mobile phones, has disclosed that it had raised funding from 500 StartupWallah, an India-focused micro venture fund from 500 Startups. The exact amount raised is not disclosed. The investment was done in November 2013.

Link: https://bit.ly/1j6H91k

January 15, 2014
News : E commerce Industry Braces for Change and more

Ecommerce Industry Braces for Change – Online Transaction Made Difficult [More Secure]
Ecommerce Industry is bracing for a change – now you will not be able to use your debit/credit card online Unless you register with your bank.

Link: https://bit.ly/1lHhBaH

State Bank of India Launches Online Marketplace for Its Card Holders, Powered by Martjack
India’s largest public sector Bank, the State Bank of India seems to have started running an online marketplace to sell goods to its customers

Link: https://bit.ly/JM3QJs

Online Supermarket LocalBanya Raises Series A Funding
Mumbai based online supermarket LocalBanya has raised Series A funding from Mumbai based realty development group Karmvir Avant Group. The amount of investment made was not disclosed

Link: https://bit.ly/1aM1G2X

Startup mYwindow Pivots; Launches App That Makes Selling Digital Goods Easy
The folks at mYwindow, a startup that wanted to be a place where you could follow all your interests, are pivoting to launch a new mobile app that makes it easier for users to sell digital goods.

Link: https://bit.ly/1bXLXh3

Ecommerce Going Offline in India : A Fad Or Market Reality?
Retailing in India is not just about only offline model or online, there is a huge gap between the two models that e-tailers are trying bridge by going hybrid- a combination of online & offline retailing.

Link: https://bit.ly/1eewtds

Yahoo bets on digital magazines, predictive search on smartphones
Yahoo Inc Chief Executive Marissa Mayer unveiled a handful of new products, including a competitor to Google Inc’s predictive search technology for smartphones, in a debut appearance at the Consumer Electronics Show that drew a big crowd.

Link: https://techcircle.vccircle.com/2014/01/09/yahoo-bets-on-digital-magazines-predictive-search-on-smartphones/

January 10, 2014
E commerce sites

Search Engine Marketing involves changes to be done in the right way at the right time. Here, a good seo needs to have the ability and the vision to read the minds of the buyer with clarity and distinctness. With may be experience and practice a seo, can clearly predict what the buyers are looking out for and at the same time show what they exactly wish to buy for on the computer screen.

All changes though seemingly minor are extremely vital in pushing forth the targeted keywords to highly successful bided words and thus a highly successful marketing campaign. Generating reports on the basis of old keywords, new keywords, geographic location wise and any other change in trend irrespective of the degree of significance is of utmost importance…. these help in understanding the market and the forces which affect its behavior, which in turn go a long way in influencing the social media marketing strategy

With regards to ecommerce sites product description when displayed with product images works best and proves to be a good decision making tool. This effort not only leads to display of vital product information but enables the viewer to quickly compare two similar products.

Another critical point to make note of here is the display of items on the page should be crystal, clear and in uniform manner. Use of clear cut shapes and designs and use of few colors go a long way in enhancing the look of the product page.

Similarly the flow or the navigation of the website should be the user friendly to the highest degree. The user should in no way feel blocked or have reached a dead end while browsing for a product.

The final process of the viewer involves in purchasing a product online. The steps involved in him registering his/her choice and providing the essential personal details should be minimal and quick. At no point should he feel disinterested and bored, making him leave the payment procedure halfway.

E commerce sites are very much going to rule the market scene. For any marketing campaign on the Internet, what is crucial is an accurate understanding consumer behavior, a high degree of navigation within the website and constant reviewing of changing consumer behavior.

February 3, 2009

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