Tag: ecommerce

News: Snapdeal Mantra – Engaging Rural Customers through Kiosks

Snapdeal has announced its next initiative to reach out rural consumers with zero internet connectivity by setting up kiosks in high density population areas within the country. The identified areas include massive slum areas of Govindpuri, Delhi, Dharavi, Mumbai and select villages in Gujarat, Rajasthan and Haryana.

These kiosks will function as one stop stores handling sales through personal computer and tablets and also delivery centres of the goods ordered by the customers. Goods offered will be based on their utility and desirability quotient ranging from solar lanterns, dinner sets, juicers, cameras, mobile phones, cameras and more. The management of these kiosks will be done by the local entrepreneurs

In all, Snapdeal has plans to set up 5000 ecommerce kiosks across 65 cities and 70,000 rural areas with assistance from FINO PayTech, an Indian firm offering financial inclusion solutions. Through this initiative, Snapdeal wishes to reach out more than 50 lakh rural consumers and in a short period, the figure could reach up to 5 – 10 crores, if the kiosks perform well. During their initial run of the kiosks, the average amount of each rural consumer reached nearly Rs. 1400, slightly behind the urban average of Rs. 2000.

LogicSpeak:

Reaching out to the customers has to be the strategy of every business. Snapdeal has moved forward to be available where its prospective customers are present without being deterred by their non accessibility to the ecommerce space.

Source – https://goo.gl/mQgTTF

November 14, 2014
News: eBay Strategy – Target Mobile Internet Users

Pleased with the tremendous response through their recently launched mobile interface, eBay has announced its decision to focus more on mobile internet users. Witnessing the immense growth of mobile internet users in India, it does make sense to focus on the same.

eBay has been witnessing a sale every 27 seconds in India through a mobile handset implying a high degree of conversion through the mobile internet users. Recently, eBay launched a new product to enhance the visitor’s experience at eBay through the mobile which has been quite appreciated.

Taking this forward, eBay and NIIT are offering ePro, a special course for online retailers. The course details cover 8 hours of video tutorials and interactive sessions along with eight hours of online cloud learning. The course encompasses photography, customer sales service and listing quality. On similar lines, eBay along with Confederation of All India Traders is working towards making existing business and trading activities compatible for online market space.

LogicSpeak:

eBay has embarked upon the right strategy of being available where the customers are. Also, by offering the requisite digital marketing knowledge to the business people, eBay is reaching out to convert traditionally operating business to adapt to the latest online market approach.

November 13, 2014
News: FMCG Cos on a Regional Brand Buying Spree and More

FMCG Cos on Buying Spree of Regional Brands

Two top FMCGs viz. Emami and Marico are gearing up to expand their product range by acquiring Kesh King, a top selling brand of ayurvedic hair oil in North India. On the other side, Wipro and other top FMCG majors are making round to purchase Indulekha brand of ayurvedic oil and soap of Monsoon Extracts, a Kerala based company in the South.

Punjab-based SBS Biotech, the owner of Kesh King Brand did assert the news but emphasized that they wish to further strengthen their brand by introducing more hair care products such hair colour, shampoos and oils.

On the other side, Marico is already ahead in the race by acquiring personal care range of Paras Pharmaceuticals a couple of years ago while its oil, Nihar Shanti Amla is doing quite well. On similar trends, Emami has acquired Rasoi brand of cooking oil and She Comfort brand in the feminine hygiene segment to diversify its regional presence.

Till the outcome of these talks get a definite shape, what can be understood that the FMCG industry is all out to expand regionally despite facing a slowdown. The FMCG companies are leaving no stone unturned to stay ahead of the rest by acquiring brands despite over valuations and uncertainties in commodities and their prices fluctuations.

Euronet India to Distribute Flipkart’s Digital Gift Codes

Flipkart has announced its decision to partner with Euronet India for distributing it digital gift codes across the country. These gift codes can be used to make purchases online at Flipkart and also for making payment as against the existing payment modes. Flipkart’s digital codes can be gifted or used personally as well.

Customers can purchase digital codes online from online banking portals and mobile applications of major Indian banks through Euronet. The digital codes so purchased will be delivered via an email or a text message through Euronet’s extremely secure electronic transaction processing service.

Through this initiative, Flipkart wishes to expand its customer base while offering an improvised ecommerce purchase experience.

LogicSpeak:

FMCG companies on a buying spree of regional brands while Flipkart reaching out to more customers through digital gift codes reveal the optimism in the business industry. The growing young population with an increasing capacity to spend is what businesses are relying on for their growth in the future in India. They are banking on regional penetration for growth and profits.

November 5, 2014
News: HUL Working with Ecommerce Firms to Sell Goods Online

Recognizing the emerging e-commerce trend in India, HUL is in talks with top e-tailers such as Flipkart and Amazon and even Big Bazaar for selling its products online.

HUL wishes to secure its place in the ecommerce market by having a dedicated ecommerce team. This initiative is quite similar to the dedicated team set up by them to tackle the then upcoming organized retail format in the past.

Though the market research trends revealing that FMCG products especially food and groceries are not in the top 5 list of goods purchased online, HUL has decided to take up this initiative believes in the digital market place. Along with HUL, companies such as Kellogg India Pvt Ltd, Pepsico Holdings Pvt. Ltd are keenly studying and reviewing the ecommerce market scene with the intent to devise a suitable strategy for their online market place in the future.

LogicSpeak:

It’s a good sign that most corporate companies are recognizing the shift in the market scenario and preparing themselves to secure a decent online market share before the competition gets stiffer and tougher.

October 28, 2014
News: RuPay Plans to Tie-up with Amazon and Jet Airways

The home-grown payment gateway company RuPay has tied-up with Amazon and Jet Airways. Before this the brand had tied-up with Flipkart, another Indian ecommerce giant.

With this tie-up the RuPay debit card holders can now, shop for the best deals on Amazon and also book air tickets via Jet Airways. The Reserve Bank promoted National Payment Corporation issues RuPay cards.

As per an article in The Economic Times, NPCI managing director has shared that the partnership with Amazon is a break-through for them. The Amazon India general manager for payments shared that the tie-up is in line with their strategy to offer widest set of payment options for their customers.

NPCI has already issued more than 30 million RuPay cards. NCPI had already announced last week that it has tied-up with Flipkart, Snapdeal and LIC who are among the 15,000 merchants who will accept RuPay cards.

Source: https://goo.gl/5JWD5d

October 24, 2014
News: Snapdeal to Enter Premium Designer-wear Segment

Snapdeal has partnered with Fashion Design Council of India (FDCI) to enter the designer-wear segment. It aims to garner $1 billion sales from its fashion category under the online marketplace model.

According to an article in The Economic Times , ‘The Designer Studio’ will bring the finest labels. It will include collections from those of Malini Ramani, Manish Arora, Ashish Soni, Varun Bahl and Samant Chauhan. The studio will include ready-to-wear and made-to-order clothing collections as well. The pret collection will range from Rs.3, 000-Rs.35, 000. The bridal will start from Rs.2 lakh.

The fashion category is growing at 30% month-on-month online. The fashion category is one of the largest segments in the $3 billion e-commerce category. It includes players such as Flipkart, Jabong etc.

Source: https://goo.gl/rsLvA4

October 21, 2014
News: Flipkart closes deal for office campus and Myntra to open a London office.

Flipkart closes deal for 3 million sq ft campus

Flipkart has closed the highest deal for custom built office campus with local builder in Banglaore named Embassy group for three million sq ft in Bangalore.

The first phase of the new campus is said to be delivered by the group early next year with an incubation facility of 2,400. One million sq ft of office space will space seats between 10,000- 12,000 people.

An Embassy official confirmed the deal and Flipkart couldn’t be reached for a comment.

LogicSpeak:

With the improvement in economy, top cities are seeing a spike in office spaces. Many large companies such as Deloitte and Tata Consultancy Services have already added to this trend.

Source: https://goo.gl/6n0Ca8

Myntra plans to open a London Office for European Foray

Banglore based fashion retailer Myntra is in the process of setting up an office in London and plans to expand to New York in another year.

The company has appointed Mark Sebba, who retired as the Chief Executive of Neta-Porter earlier this year as an advisor.

As fashion and lifestyle are becoming a growing category portals like Myntra and Jabong are looking to scale further. According to retail company Technopak fashion accounts to 25% of the online retail industry’s sales. It is expected to reach 30% by 2019.

Source: https://goo.gl/d6kehJ

October 20, 2014
Why are Pop-up Ads Important?
The pop-up ads have been around since the advent of internet. These advertisements are essentially a kind of marketing strategy that is mainly intended to advertise the products/services and increase the website traffic volume. They are usually created by using JavaScript and they appear as secondary browser with the main browser window that the user is browsing. The content of the ads vary depending on the kind of message the brand want to convey to their audience.

Most of the internet users consider pop-up ads as obtrusive and they use various pop-up killer tools for browsing the sites without any hindrance, these ads are still considered as a great way to grab the attention of the users and create an urge to buy the products or subscribe to their services. While the pop-up ads have been a huge global phenomenon since a long time, in India it has become a huge hit only recently. These ads have arrived in India with a bang and research indicates that it is one of the most widely used marketing tools by businesses in India. With the various benefits it offers, it is here to stay. The presence of various trading desk services like Logicserve Trading Desk (LTD), the business owners find it easy to use the pop-ads for promoting their business.

Some of the important benefits of Pop-up ads for business are discussed below:
- Increases brand visibility
One of the important motives of the business, especially the start-up organizations is to gain maximum visibility. The pop-up ads are usually setup in a way that it appears at the centre of the page where the attention of the browser is focused. Thus it plays a vital role in capturing the attention of the browser and the user would definitely have a glance over the content of the ad before closing the window. Just like the advertisement insertion in the daily newspaper, the pop-up ads online is also a freestanding ad that the users cannot visually ignore. Amateur businesses looking to improve visibility can benefit from the services of LTD who have a healthy rapport with different publishers and can help you place your ad appropriately so that it reaches out to maximum number of targeted audience base.
- Increased rate of traffic conversion
The main purpose of any advertisement that the brands insert is to increase the sales. The pop-up ads can help you accomplish your sales goal provided if it is placed correctly on the website and at the right time. Also, it is important that the advertisement has a good call to action line that induces the readers to click on the advertisement. The key to maximize the traffic conversion rate is to research the consumer behaviour pattern and their needs and address them in your pitch. Trading desk services like LTD are experts in the industry and are known to help businesses create new opportunities for promoting their brand, they use robust technology to help brands win right audience and increase traffic conversion.
- Immediate feedback from the customers
The pop-up ads can be a wonderful tool to get immediate reaction from the customers. You can align the advertisement on the website so that it is visible vividly and the visitors can easily comment or inquire about the product or services you are offering. Additionally, these ads help you to know the customer sentiment towards your products or service and their perception towards your organization in general. LTD use top of the line tracking tools to gauge the customer response and provide the businesses the best information about customer behaviour and feedbacks.
- Versatility
This is another distinct advantage of the pop-up ads. Depending on the type of message you wish to set-up these ads provide a versatile platform to accommodate different kinds of types. Pop-up ads can be custom designed to prohibit the users from leaving the page without clicking on the ad. To make the ad more attractive and enticing you can embed a video or a video game in the ad. This would not only increase your visitors but also boost your brand credibility.

LogicSpeak:

With such amazing benefits it is no surprise that the Pop-up ads have become a huge hit among the Indian businesses. Today, more and more business, especially the small scale retail business owners are utilizing these ads to great advantage.

Previous Post: How to Use Story Telling for Social Media
October 18, 2014
News: Flipkart to Work on its Marketplace Model and Snapdeal to Evolve into a Technology Company

Flipkart to Make Marketplace Model More Effective

Flipkart which adopted the marketplace model last year is all out to make it more effective. Over the past year it has been selling the goods from its site through WS Retail. It is all set to change trough internal restructuring of the team.

As per an article in The Economic Times this restructuring will play a vital role in helping Flipkart to increase its merchants. Flipkart had about 4,500 merchants earlier this year which is less when compared to its rivals such as Snapdeal and Amazon.

Source: goo.gl/DOjQC0

Snapdeal Looking to Evolve into a Technology Company

Snapdeal is looking to covert its ecommerce venture into a technology company with offering a range of products and services.

The platform will be open to ecommerce system that will include brands, market research companies, technology ventures etc. This will help to provide deeper insights into the Indian consumer behaviour that will in-turn play a crucial role in creating brand strategies.

The company does not plan to make a formal announcement of the same. It is planning to roll it out by the end of current fiscal.

Source: https://goo.gl/nD1BnH

LogicSpeak:

We can see a few but vital developments happening in the ecommerce space. The restructuring plan by Flipkart will definitely boost their marketplace model. It will be interesting to see how it will plan to achieve its aim against competitors like Snapdeal or Amazon.

Alongside, Snapdeal’s plan to evolve into a technology venture is a welcome move. This is a move that might take the ecommerce portal into becoming something bigger and contributing more to the development of the ecommerce space.

October 17, 2014
News: eCommerce Major Flipkart Ties Up with PC Jeweller

eCommerce giant Flipkart ties up with PC Jeweller for creating a platform for online jewellery shopping. The platform will focus on replicating the comfort and convenience associated with PC jeweller’s large format showroom online on Flipkart.

The article in The Economic Times quoted PC Jeweller Executive Director and Chief Operating Office R Sharma saying, “We see online jewellery sales becoming a huge market in the next few years, contributing a good share to our business.”

Source: https://bit.ly/1yxyBt3

September 30, 2014

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