Tag: ecommerce

Future-Proofing Your E-Commerce Business: Trends and Forecasts for 2023

COVID-19 proved to be a turning point for the e-commerce industry. With physical movements restricted, it made online stores the go-to shopping destination. And while offline retailers have reported an impressive recovery in footfalls and sales in the last couple of years, consumers continue to shop online.

According to a report, the B2C e-commerce market in India is expected to reach $107.3 billion in 2023, growing at 10.75% annually.

But to keep up with the momentum, online stores must understand the rapidly evolving consumers and adopt the latest trends making the biggest impact. Check out 3 e-commerce trends expected to make a splash in 2023-

1. The Era of Synthetic Media

The launch of ChatGPT by OpenAI has opened the floodgates for using synthetic media in online marketing. Synthetic media is any content enabled, generated, or edited by Artificial Intelligence (AI). Several brands have started using such AI tools to generate pictures and articles.

But as AI and synthetic media will go more mainstream in 2023, it is essential for brands and marketers not to lose their voice. Your content should resonate with your target customers and not just be to fill up space on your website or marketing emails.

2.Offer a Seamless Mobile Shopping Experience

Mobile commerce, or m-commerce, is one of the fastest-growing subdivisions of e-commerce. Between 2023-2028, the global mobile commerce market is expected to grow at a CAGR of 33.27%. And with the rapidly growing reach of cheap mobile internet, Indian consumers will play a critical role in the development of m-commerce.

With consumers expecting online retailers to offer on-the-go shopping convenience, having a user-friendly mobile store is an absolute must. If you don’t have one, consider investing in a mobile app or shopping website.

3.Social Commerce and Live Commerce

The digital landscape is a breeding ground for new and innovative marketing channels. For instance, besides running ads on social platforms, brands should also add social commerce to their marketing arsenal. It already has a market size of $2 billion in India and is expected to grow at an impressive CAGR of 50%-60% in the next 5 years. TikTok and Instagram have also launched shopping features.

Another channel worth considering is live commerce. It is the process of promoting and selling products on digital platforms through live streams, generally by collaborating with influencers. Amazon has already launched Amazon Live, where it uses an army of 150+ influencers to sell products through live streams.

Start Leveraging the Latest E-Commerce Trends

The e-commerce industry is moving fast, and early adopters are often the biggest beneficiaries. If you’re working on your marketing plan for 2023, note these 3 e-commerce marketing trends to fulfill the consumers’ expectations and pave the path for consistent growth.

You can also consider working with a leading digital marketing agency specializing in e-commerce marketing to leverage these trends and future-proof your business.

June 27, 2023
ONDC: Revolutionizing the E-Commerce Landscape in India

ONDC is set to revolutionize the e-commerce experience for customers shopping on platforms like Amazon and Flipkart. With ONDC, customers will enjoy a plethora of benefits that enhance their online shopping journey. One of the key transformations it brings is the amplification of choices available to customers. By enabling shopping across multiple platforms, ONDC expands the range of products and sellers accessible to customers, leading to a more diverse and extensive selection. This increased competition among sellers is expected to drive down prices, making products more affordable.

ONDC fosters a culture of transparency by mandating that sellers disclose pricing and shipping information. This empowers customers to effortlessly compare prices, locate the best deals, and reduce the risk of falling victim to fraud or scams. The introduction of ONDC is set to instigate a more competitive e-commerce marketplace. Sellers will vie for customers’ attention by competing on various fronts such as price, quality, and customer service, thereby pushing for the development of better products and services. ONDC’s anticipated impact on the e-commerce experience of Amazon and Flipkart customers is overwhelmingly positive, promising them a wider array of choices, greater transparency, and heightened competition, ultimately resulting in improved products and services at more competitive prices.

ONDC’s Impact on Amazon and Flipkart:

As the dominant players in the Indian e-commerce landscape, Amazon and Flipkart face unique challenges from ONDC:

1. Leveling the Playing Field: ONDC’s goal of creating a fair market environment poses a challenge to established giants like Amazon and Flipkart. With increased competition and greater opportunities for small businesses, these industry leaders may find it challenging to maintain their market share.

2. Operational Changes: ONDC’s guidelines may require Amazon and Flipkart to adapt their practices. The emphasis on clear and accurate product information may make it harder for them to engage in practices like predatory pricing, promoting a more equitable market environment.

3. Consumer Benefits: ONDC is poised to provide consumers with lower prices, a wider range of choices, and improved customer service. By fostering competition and inclusivity, ONDC aims to make e-commerce accessible and beneficial to all consumers.

4. Overcoming Challenges: ONDC faces challenges such as the early stages of implementation and competition from established e-commerce platforms. Addressing these hurdles will require strategic planning, continuous adaptation, and innovative approaches.
5. Curbing Monopolistic Practices: ONDC’s focus on creating a competitive marketplace can serve as a deterrent to monopolistic practices. ONDC aims to ensure fair play and empower consumers by mandating clear information disclosure.

Conclusion:

ONDC has the potential to reshape the e-commerce landscape in India, benefiting consumers and businesses alike. By promoting competition, empowering small businesses, enhancing transparency, and improving customer experiences, ONDC strives to create a thriving and equitable marketplace.

June 20, 2023
The Increasing Popularity of Live Shopping

Live shopping has revolutionized the way we shop by combining the convenience of online shopping with the entertainment of live streaming. This innovative approach allows viewers to interact with hosts and make purchases in real time, creating a more engaging and interactive shopping experience. Live shopping has gained tremendous popularity and is expected to continue its upward trajectory in the coming years.

In 2021 alone, live shopping sales worldwide reached an impressive $120 billion, and industry projections estimate that it will skyrocket to $250 billion by 2026. So, what exactly is driving this surge in popularity?

First and foremost, live shopping offers a level of engagement and interactivity that traditional online shopping cannot match. Viewers can actively participate by asking questions, witnessing live demonstrations of products, and even interacting with fellow viewers. This dynamic shopping experience adds an element of fun and provides valuable product information, helping shoppers make informed decisions.

Moreover, live shopping is incredibly convenient. Shoppers can browse and purchase products from the comfort of their homes, with items being delivered directly to their doorstep. This convenience is particularly appealing to busy individuals who may not have the time or opportunity to visit physical stores or browse online shops extensively.

Another key advantage of live shopping is its ability to deliver a personalized shopping experience. Hosts can tailor their content to cater to the interests of their viewers, providing relevant product recommendations based on their past purchases. This level of customization streamlines the shopping process and helps viewers discover products that align with their preferences, resulting in a more satisfying shopping experience overall.

For brands, live shopping presents an invaluable opportunity to connect with customers and drive sales. Brands that have yet to embrace live shopping are missing out on a powerful marketing tool that can help them reach new customers and expand their business.

If you’re considering diving into the world of live shopping, here are some essential tips to help you get started:

Choose the right platform: Select a live shopping platform that is popular among your target audience and offers the necessary features to support your brand and products effectively.

Create engaging content: Keep in mind that live shopping thrives on engagement. Craft compelling and informative content that will captivate viewers and keep them watching.

Leverage influencers: Collaborate with influencers who align with your brand to expand your reach and generate excitement for your live shopping events.

Promote your events: Build anticipation by promoting your live shopping events well in advance. Utilize your website, social media platforms, and email list to inform your customers about upcoming events and generate interest.

Offer discounts and promotions: Live shopping provides an ideal opportunity to offer exclusive discounts and promotions. Take advantage of this to incentivize purchases, drive sales, and attract new customers.

The benefits of live shopping extend beyond sales and customer engagement. It can also contribute to increased brand awareness by providing a platform to showcase your products and services to a broader audience. Furthermore, real-time interaction with customers allows you to address their queries, build trust, and strengthen your relationship with them.

In conclusion, live shopping is a powerful tool that can enhance your brand’s online presence, connect you with customers on a deeper level, and ultimately boost sales. By following these tips and capitalizing on the numerous advantages that live shopping offers, you can embark on an exciting journey of growth and success in the digital marketplace.

June 5, 2023
Amazon Advertising: A Comprehensive Guide to Boosting Sales and Visibility

In today’s digital age, Amazon has become one of the biggest online retailers, serving millions of customers worldwide. If you’re a business owner, it’s essential to make the most of Amazon’s popularity and reach. Fortunately, Amazon Advertising provides you with an opportunity to stand out, attract more customers and increase sales.

In this comprehensive guide, we’ll take a closer look at Amazon Advertising, how it works, and its benefits.

What is Amazon Advertising?

Amazon Advertising is a collection of tools and services that allow businesses to create and display ads on Amazon-owned properties such as Kindle, Fire TV, and Alexa. The platform provides various ad formats, including sponsored products, sponsored brands, and sponsored display ads.

Sponsored products appear in search results and product detail pages, labeled as “sponsored.” Sponsored brands appear at the top of search results and showcase a logo, a custom headline, and up to three products. Sponsored display ads appear on product detail pages and target customers based on their interests, shopping behavior, and other factors.

How Does Amazon Advertising Work?

Amazon Advertising uses a pay-per-click (PPC) model, which means businesses only pay when someone clicks on their ad. Advertisers bid on keywords and Amazon uses a variety of factors, including bid amount, relevance, and ad quality, to determine which ads to display.

Getting started with Amazon Advertising is easy; all you need is an Amazon Advertising account and a campaign. You can choose from a variety of targeting options, including keywords, interests, and products. You can also set a daily budget and adjust your bids based on your advertising goals.

Benefits of Amazon Advertising

1.Reach a Large Audience

Amazon has over 300 million active users worldwide, making it one of the largest online retailers globally. By using Amazon Advertising, businesses can tap into this vast audience, increasing their visibility and potential customer base.

2.Increased Visibility

Using Amazon Advertising can increase your visibility on the platform and reach a broader audience, which can lead to more sales and brand awareness. Amazon Advertising’s targeting options allow you to reach the right audience, increasing the likelihood of conversion.

3.Targeted Advertising

Amazon Advertising provides businesses with targeted advertising options, allowing them to tailor their ads to specific audiences. You can target your ads based on interests, shopping behavior, and other factors, ensuring that your ads reach potential customers who are most likely to purchase your products.

4.Cost-Effective

Amazon Advertising is cost-effective, using a pay-per-click model, which means businesses only pay when someone clicks on their ad. This pricing model makes it easier for businesses to manage their advertising budgets and optimize their campaigns based on results.

5.Measurable Results

Amazon Advertising provides businesses with detailed reports on their ad performance, including clicks, conversions, and sales. This information can help businesses optimize their campaigns and improve their return on investment (ROI).

Amazon Advertising Tools

1.Amazon DSP

Amazon Demand-Side Platform (DSP) provides businesses with programmatic advertising solutions. DSP is a powerful tool that allows advertisers to reach and engage their target audiences across various channels, including Amazon and other third-party sites.

2.Amazon Attribution

Amazon Attribution provides businesses with insights into their advertising campaigns’ effectiveness across the Amazon platform and third-party sites. With Attribution, businesses can track the performance of their ads, analyze the impact on sales, and optimize their advertising strategy.

3.Amazon Sponsored Brands Video

Amazon Sponsored Brands Video allows businesses to showcase their products in a video format. This format provides an immersive experience for customers and can increase brand awareness and engagement.

4.Amazon Live

Amazon Live is a live-streaming service that allows businesses to engage with potential customers in real-time. With Amazon Live, businesses can showcase their products, answer customer questions, and provide demonstrations to increase sales and customer engagement.

Tips for Optimizing Your Amazon Advertising Campaigns

1.Choose the right keywords

Choosing the right keywords is essential for the success of your Amazon Advertising campaigns. Start by researching popular search terms related to your products and choose relevant, high-traffic keywords that match your target audience’s search intent.

2.Optimize your product listing

Your product listing plays a crucial role in the success of your Amazon Advertising campaigns. Make sure your product listing is complete, accurate, and includes high-quality images and detailed descriptions.

3.Use negative keywords

Using negative keywords is a great way to filter out irrelevant traffic and focus on the most relevant customers. Negative keywords are words or phrases that you don’t want your ads to show up for, and you can add them to your campaigns to exclude certain searches.

4.Monitor your campaigns regularly

Monitoring your campaigns regularly is essential for optimizing your Amazon Advertising campaigns. Analyze your campaign data regularly and make adjustments to improve your ad performance and achieve your advertising goals.

5.Test and experiment

Testing and experimenting with different ad formats, targeting options, and ad copies can help you optimize your Amazon Advertising campaigns and achieve better results. Try out different strategies and analyze the data to find out what works best for your business.

Conclusion

Amazon Advertising provides businesses with a powerful platform to increase their visibility, reach a broader audience, and drive sales. With a variety of ad formats, targeting options, and tools, Amazon Advertising can help businesses optimize their campaigns and achieve their advertising goals.

By following the tips and strategies outlined in this guide, businesses can create effective Amazon Advertising campaigns, reach their target audience, and increase their return on investment. With the right approach, Amazon Advertising can be a game-changer for your business.

May 10, 2023
The Evolution of Grocery E-commerce: Trends and Strategies for Success
In recent years, the growth of e-commerce has been evident in almost every industry, including the grocery sector. The pandemic-induced lockdowns and social distancing norms have led to a significant increase in the adoption of online grocery shopping. With the rapid growth of the online grocery market, it is essential for retailers to stay up-to-date with the latest trends and strategies to stay ahead of the competition.

The grocery ecommerce according to a report by IGD, the online grocery market is expected to reach $335 billion globally by 2025. The United States alone is projected to reach $250 billion in online grocery sales by 2025, making up 21.5% of the total grocery market. This projected growth can be attributed to several factors, such as increased consumer demand for convenience, the rise of digital natives, and advances in technology.

The key to success in e-commerce is to understand your customers’ behavior and preferences. A study by Bain & Company found that the top three factors that drive consumers to shop online for groceries are convenience, time savings, and access to a broader range of products. Another trend that has emerged in recent years is the demand for sustainable and eco-friendly products. Retailers who can cater to these preferences are likely to succeed in the long run.

One of the critical factors that determine the success of an e-commerce platform is its user experience. It is essential to create a seamless and personalized shopping experience for customers. Some of the strategies that retailers can adopt to achieve this are:
1. Offer personalized product recommendations based on customer preferences and past purchases.
2. Provide multiple delivery options, including same-day delivery and curbside pickup.
3. Use data analytics to understand customer behavior and preferences better.
4. Optimize the mobile experience as more consumers are likely to shop via their mobile devices.
Another strategy that retailers can adopt is to leverage technology to streamline their operations. This includes investing in warehouse automation, implementing RFID technology for inventory management, and using chatbots for customer support.

The pandemic has accelerated the growth of e-commerce, and it is likely to continue in the coming years. Some of the trends that are expected to redefine the grocery e-commerce market in 2022 are:
1. Increased adoption of AI and Machine Learning to personalize the shopping experience.
2. Expansion of social commerce with the integration of social media platforms into e-commerce.
3. Growth of subscription-based models to enhance customer loyalty.
4. Increase in the use of voice-enabled devices for online grocery shopping.
The growth of the online grocery market presents a tremendous opportunity for retailers. However, with the growing competition, it is crucial to stay up-to-date with the latest trends and strategies to succeed. By providing a seamless and personalized shopping experience, leveraging technology, and understanding customer behavior and preferences, retailers can gain a competitive edge in the grocery e-commerce market.
April 19, 2023
Key Trends Shaping the Future of Indian E-Commerce in 2023

The Indian e-commerce industry is poised for significant growth in the coming years, driven by a combination of technological innovation and changing consumer behavior. As we look ahead to 2023, there are several key trends that are expected to shape the industry.

Mobile commerce: With more and more consumers using their smartphones to make purchases online, mobile commerce is expected to continue its rapid growth trajectory in the coming years. This trend is expected to be particularly pronounced in India, where mobile internet usage has been steadily increasing.

Omnichannel retail: As e-commerce platforms become more sophisticated, retailers are increasingly embracing an omnichannel approach, integrating their online and offline sales channels to create a seamless shopping experience for customers. This trend is expected to continue in 2023, as retailers seek to provide a more personalized and convenient shopping experience.

Voice commerce: The rise of voice-activated smart devices like Amazon’s Alexa and Google Home is expected to drive the growth of voice commerce in the coming years. In India, where voice technology is becoming increasingly prevalent, this trend is expected to be particularly pronounced.

Artificial intelligence: As e-commerce platforms become more sophisticated, they are increasingly leveraging artificial intelligence (AI) and machine learning to improve the shopping experience for customers. From personalized recommendations to chatbots that provide customer service, AI is expected to play an increasingly important role in the e-commerce industry in 2023.

Rural e-commerce: With internet connectivity improving in rural areas, the e-commerce industry is beginning to expand beyond urban centers. In India, this trend is expected to be particularly pronounced, as retailers seek to tap into the vast potential of the country’s rural consumer market.

These trends are just a few examples of the many ways in which the Indian e-commerce industry is expected to evolve in the coming years. As retailers and e-commerce platforms continue to innovate and adapt to changing consumer behavior, the industry is poised for significant growth and expansion.

As a seller, marketer, or platform provider, it’s essential to stay up-to-date on these trends in order to stay ahead of the curve and meet the evolving needs of consumers. By embracing new technologies and strategies, businesses can position themselves for success in the fast-growing world of Indian e-commerce.

What do you think will be the most significant trend for the Indian e-commerce industry in 2023?

April 12, 2023
3 Retail and E-Commerce Trends Brands and Marketers Should Watch Out for in 2023

The COVID-19 pandemic proved a boon for many online retailers and e-commerce brands. With physical movements restricted, online channels became the go-to shopping destination.

According to a report by consulting firm Bain, the e-retail market in India witnessed 25% growth in FY2021.

But while the last couple of years might have been stellar for the digital ecosystem, what about the future? How should brands and marketers prepare themselves for 2023? Here are 3 retail and e-commerce trends expected to shape the online landscape in 2023-

1. The Hybrid Future

While many brick-and-mortar stores moved online in the last few years to capitalize on digital growth, offline shopping is here to stay. The experience of being able to touch and feel the product before purchasing gives brick-and-mortar stores an edge over their digital counterparts.

In fact, the growing popularity of omnichannel purchases has encouraged many online-only brands in India, like Lenskart, Pepperfry, and many more, to aggressively expand their offline store network. As a result, the future of retail in India is hybrid, where online and offline shopping will complement each other to offer an immersive shopping experience to consumers.

What Should You Do?

Brands should combine online and offline retail efforts by building a seamless experience across channels to gain a competitive edge and reach a wider audience.

2. Building a Sustainable Future

Sustainability and environmental consciousness have been a raging trend among global consumers, especially since the pandemic. And Indian consumers are undergoing a behavioural shift too.

According to a Bain report, 48% of Indian consumers started buying sustainable products in the last two years. Moreover, 94% of consumers are willing to pay more for more sustainable products. The change in shopping behaviour is also evident in the growing number of sustainable D2C brands across categories like health & wellness, fashion, nutraceutical, and FMCG.

What Should You Do?

Brands should assess their current operations to look for opportunities to make sustainable changes. Environmental organizations and experts could help you in the process.

3. The Rise of Social Commerce

Social media has become an inevitable part of our everyday lives. And the COVID-19 pandemic contributed to their popularity further. According to a Hammerkopf Consumer Survey, Indians spent more than 4 hours every day on social media a week after the lockdown, registering an 87% weekly rise in social media consumption.

E-retail brands can leverage the growing popularity of social platforms through social commerce. All the leading platforms, like Facebook, Instagram, Pinterest, Twitter, TikTok, and more, now offer social commerce facilities, allowing brands to sell their products/services directly on their platforms.

What Should You Do?

Social commerce success relies on trust and value. Encourage followers to engage with your posts, write reviews, and share your shoppable content to drive trust and engagement.

Succeeding with your Retail Strategy in 2023

The digital landscape is constantly changing, and the pandemic only accelerated the rate at which changes occur. Like every other year, 2023 is also expected to present a myriad of challenges but far more opportunities for brands to refine their operations and reach more customers.

With 2023 just a couple of months away, online retailers and e-commerce platforms should start working on their marketing strategies for 2023 to prepare for the challenges and capitalize on the opportunities. Brands can also consider consulting with a leading digital marketing agency to get the most from their digital marketing spends and achieve business objectives.

Social Media Post

Is it too early to talk about 2023 trends? We think not. The earlier, the better. Read this post for 3 retail and e-commerce trends that could shape the industry in 2023.

December 7, 2022
Weekend Digital Media Round-Up: Google’s Four New Features, Meta Launches JioMart for WhatsApp, Tweets Can Now be Edited & More…

1.Google announces 4 new Shopping campaign features

Merchants and advertisers can now add additional information and attributes to their shopping campaigns, including expected delivery dates. [Source: Search Engine Land]

2. Meta Launches New ‘JioMart’ eCommerce Store for WhatsApp Users in India

Meta is putting its $6 billion stake in Indian internet provider Reliance Jio to work, via a new eCommerce integration for WhatsApp, called ‘JioMart’, which will enable Indian WhatsApp users to browse and shop within the WhatsApp UI. [Social Media Today]

3. Tweet Editing is Here, with Live Testing Now Active in the App

Twitter has today launched the first stage of live testing for what’s arguably the most requested social media platform addition of all-time – the capacity to edit a tweet after posting. [Source: Social Media Today]

4. Google Ads Enables Custom Conversion Values For Store Visits

Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. [Source: Search Engine Journal]

5.YouTube Adds Metrics To Main App, + New Way To Manage Livestreams

YouTube creators can now monitor more metrics in the main app and manage livestreams from one convenient location. [Source: Search Engine Journal]

6.Instagram Launches New Tools to Help Refine Content Recommendations

Instagram is leaning onto extra AI-fueled suggestions, which it says have elevated engagement considerably since being built-in into consumer feeds. [Source: Social Media Today]

7. Snapchat Launches New ‘Dual’ Camera Option, Similar to BeReal

Snapchat’s New ‘Dual’ Camera will help to create content using their front and back-facing cameras simultaneously. Snap is looking to push the functionality beyond situational selfies, and more towards participatory, creative trends. [Source: Social Media Today]

8. Twitter Launches Live Test of the Option to Pin a Tweet Reply

Tweet reply pinning will enable users to highlight a specific reply to their tweet via the three dots menu on a response. You’ll then be able to keep that reply at the top of the thread, maximizing exposure for that specific interaction. [Source: Social Media Today]

9. Messenger Adds ‘Group Invite Links’ to Streamline Group Chat Connection

Messenger has added a new feature called ’Group Invite Links’, which, as it sounds, gives group admins the capacity to quickly and easily invite people to Messenger group chats. [Source: Social Media Today]

10.Reddit Acquires Audience Research Provider ‘Spiketrap’ to Help Evolve its Ad Targeting Tools

Reddit’s continues to refine its ad targeting and optimization tools, this time via the acquisition of ’audience contextualization company’ Spiketrap. [Source: Social Media Today]

September 2, 2022
3 Ways to Use Data for Boosting Your Ecommerce Business
Ecommerce businesses are tirelessly searching for new ways to reach more people and improve customer experiences. But a powerful solution could possibly be available at their fingertips, and many are either unaware or don’t know how to leverage it.

Data is steadily becoming the new frontier of competition and innovation in eCommerce.

With 74 zettabytes of data generated by the end of 2021 (1 zettabyte=1 trillion gigabytes), there’s plenty of data that online stores can use to boost their business. Here are 3 effective ways to leverage data in eCommerce –
1. Creating Buyer Personas
According to a study by IBM, almost 90% of the marketers agree that personalized customers experiences are critical to their success. However, 80% of the consumers believe that the average brand fails to understand them as individuals. Creating buyer personas could help change the statistic.

Marketers can collect, compile, and analyse data from multiple sources and divide it into segments for creating buyer personas. These are comprehensive profiles of ideal customers to improve decision-making and ensure that marketing initiatives target every audience segment adequately.

The buyer persona and journey map above offers an excellent overview of how online stores can approach this strategy to better understand their customers.
1. Predicting New Trends
Product trends change swiftly in the e-commerce world. For instance, while air fryers are currently selling like hotcakes, it might be something else in the near future. Knowing such trends in advance could be a gamechanger for any online retailer. And it is now possible to accurately predict “the next best product” with the help of demand forecasting solutions.

These tools can identify trends and patterns in sales data to estimate future demand. It can enable online stores to maintain adequate stock levels, generate higher revenue, and gain a competitive edge. Short-term and long-term demand can be forecasted at a micro or macro level to predict the future and keep up with the changing trends.

For instance, a simple demand forecast for air fryers suggests that their market size will continue to grow well into the future.
1. Boost Customer Service
Finding and converting new customers is challenging for smaller online stores. But after making the first purchase, their chances of doing it again are considerably higher. In other words, instead of selling your products to a new customer, you are 60%-70% more likely to sell to existing customers. And repeat customers are vital for any business as they spend up to 67% more than new customers.

The quality of your customer service plays a critical role in boosting customer loyalty. Ecommerce businesses can collect an extensive range of data and build it into their CRM strategy to improve customer service and satisfaction. Some of the data points they can consider are-
- Website cart abandonment rates, bounce rates, and conversion rates
- Customer satisfaction survey results
- Customer service response times
- Overall social sentiment
Leveraging Data in Ecommerce

There are several ways for online stores to leverage data for improving their operations. Moreover, there’s also an extensive range of advanced analytics software and tools to help businesses make sense of their collected data. But as data now plays such a critical role in the eCommerce landscape, it’d be wise to trust only the experts.

Experienced digital marketing professionals can help online stores explore the possibilities and create custom data-driven strategies that are equipped to deliver the best results.
April 8, 2022
Moving up the Digital Arch with Integrated Digital Marketing focused on Customer-Centricity
The new-age connected consumers are faced with a choice explosion. What does this mean for digital marketers? To give more choices to the consumer or improve the consumer’s choosing experience?

As a brand, if you are looking to win the big share of the customer-base pie, it’s essential that you take an integrated digital marketing approach one that encompasses technology, creativity, data and analytics in digital advertising to create successful customer experiences.

Here’s why you can no longer afford to ignore Customer Experience Management:

Here are a few reasons why your brand is losing out on ROI as well as credibility by having a lackluster single-channel digital marketing strategy:
- The Evolution of the Modern Consumer
With increasing internet penetration in India, online buyers are rapidly increasing. m-Commerce is growing at an exponential pace especially the m-wallets transactions. They are aware of the marketing and advertising efforts of brands, and they no longer trust traditional advertising – especially from big corporations and celebrities. However, they trust brands that are organic, authentic, and honest.

This means, your content, SEO, and other marketing efforts have to work together to create authoritative, authentic, and engaging content.
- Customers trust other Customers
Do you know whom your customers trust the best? Other users of your product. The growth of influencer marketing can be attributed to this.

You need to work on digital marketing efforts that lead to the generation of customer reviews, social shares, and other user-generated content to build brand credibility and trust. Organic shares of your brand’s content increase engagement because your potential customers see other users interacting with your brand and are likely to follow suit.
- Multi-device Multi-channel Lifestyles
This is increasingly true for customers across generations. Your brand needs to develop a multi-channel, integrated marketing approach if you want to reach out to customers who effortlessly straddle more than one channel across multiple devices.

According to data revealed by SalesForce, it was found that an average customer goes through 6 to 8 touchpoints, before they make a purchasing decision. This makes it crucial that your brand develops a unified, integrated digital marketing approach that focuses on customer experience. It’s time that your brand shifts its focus from CRM to CXM.

Customer-Centricity – Easier Said than Done

Though brands have been trying to shift to a customer-centric approach for nearly two decades now, the CMO states that only 14% of marketers believe that customer-centricity is what sets them apart.

Why do most businesses fail to figure out customer-centricity? This is because the volume, variety, and velocity of customer data are challenging for businesses to handle. While some companies don’t have the tools and technology to divide customers into segments, others lack in targeting customers with the right personalized communications.

Another huge barrier is lack of customer-centric culture at businesses. Most companies remain focused on sales, products, or services. The customer-centricity approach is only restricted to certain operations like marketing.

Businesses can move to a customer-centric approach with data-driven marketing. To provide your customers with the best experience, you need to gain access to customer insights. Enterprises realize that customer-centric strategies, along with an integrated digital marketing approach are the best way forward.

By gathering and analyzing customer data and tailoring your marketing efforts to focus on customer experience, you can surge ahead outpacing your competitors and build a brand that stands tall among your target audience.

Logicserve Digital is a new-age digital marketing and digital consulting company with offices spanning across India. They have enabled leading brands to navigate through the new-world digital marketing challenges by driving communications across multichannel platforms and devices. Their in-depth knowledge, expertise and innovative ideas have helped brands to leap forward in digital ecosphere. With the right mix of data and optimum use of technology, Logicserve has created success stories for brands across varied sectors.
May 31, 2019

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