Tag: DPDP

Weekend Digital Media Round- How Brands Must Redesign Transparent UX and Consent Flows to Comply with DPDP 2025, From SEO to GEO: How marketing leaders stay visible in AI-driven search, Why Contextual Targeting Is a Better Solution Than Keyword Blocking & More….

1.How Brands Must Redesign Transparent UX and Consent Flows to Comply with DPDP 2025

The DPDP Act 2025 mandates transparent and user-friendly consent flows, eliminating dark patterns that manipulate user choices. Brands must redesign UX to ensure informed, clear, and easily revocable consent, fostering trust and compliance while shifting focus from conversion-driven tactics to privacy-centric design. [Source: Ad Tech Today]

2. From SEO to GEO: How marketing leaders stay visible in AI-driven search

Brands need to shift from traditional SEO to Generative Engine Optimization (GEO) to stay visible in AI-driven search. GEO emphasizes entity-based optimization, structured data, and authoritative content to ensure inclusion in AI-generated answers, as clicks from classic search results decline. [Source: Search Engine Land]

3. Why Contextual Targeting Is a Better Solution Than Keyword Blocking

Keyword blocking in digital advertising is causing significant overblocking, leading to wasted ad spend and lost publisher revenue. Contextual targeting, which uses machine learning to assess full page meaning and sentiment, offers a smarter, scalable alternative—preserving brand safety while improving performance and reducing economic waste. [Source: Ad Week]

4. If there is one word that defines our journey, it is “obsession”: D. Dhayan Kumar, LS Digital

f1studioz has evolved from a boutique design studio into a global UX and front-end engineering partner by focusing on measurable product outcomes and AI-driven design. Their 2026 roadmap emphasizes AI-infused experiences, predictive UX, and domain-specific solutions, aiming to deliver faster, smarter, and highly personalized user journeys at scale. [Source: MediaNews 4U]

5. 2026 Forecast: 5 Expert Marketing Strategies You Need To Refine By Q2

Marketing success in 2026 requires moving beyond guesswork and outdated strategies. The focus should be on refining budgets, leveraging audience language for impactful ads, and creating campaigns that meet customers where they are, using data-driven insights for confidence and scalability. [Source: Search Engine Journal]

6. Invisible Personalization: The CX Advantage Customers Actually Want

Personalization fatigue is pushing brands to move away from overt targeting and toward friction reduction for better customer trust and conversion. The concept of invisible personalization focuses on optimizing real-time user behaviors—like scroll hesitation and dwell time—rather than identity data, creating seamless experiences that comply with privacy regulations. This approach improves site speed, navigation, and checkout flow, leading to higher conversions and reduced abandonment. [Source: CMS Wire]

7. TV Can No Longer Be Overlooked in Media Plans for 2026

Advertisers are entering 2026 with optimism, shifting focus from budget cuts to growth and integrated strategies. TV advertising is gaining prominence alongside digital channels, with 77% of brands planning to increase TV spend due to its measurable impact, incremental reach, and ability to amplify other channels. Streaming and linear TV will work together, supported by agile buying and AI-driven planning, making TV a key component of modern, performance-driven media plans. [Source: AdWeek]

8. How To Measure The Impact Of Features

TARS is a framework for measuring the impact of product features using four key metrics: Target Audience, Adoption, Retention, and Satisfaction. It helps teams evaluate feature performance, map them in a 2×2 matrix, and prioritize improvements, offering a more meaningful UX metric than traditional conversion rates. [Source: Smashing Magazine]

9. Avoid the After-Click Abyss

Marketers often lose customers after the click due to fragmented mobile experiences, embedded browsers, and broken attribution, creating an “after-click abyss.” These invisible friction points distort ROI, erode trust, and lead to abandoned conversions. The solution lies in smart, context-aware links that restore continuity, improve user experience, and provide accurate measurement across channels. [Source: INC]

10. How vibe coding is changing search marketing workflows

Vibe coding is an emerging approach where marketers use AI-powered tools to build interactive experiences through natural language instead of traditional coding. It’s becoming crucial in a zero-click search environment, helping SEO and PPC teams create unique, conversion-focused tools quickly. While it accelerates development, success depends on balancing speed with security, compliance, and disciplined review to avoid technical debt. [Source: Search Engine Land]

December 26, 2025
Weekend Digital Media Round-Up: India’s GCC are driving AI projects for global ops, E-commerce and OOH advertising integration key to future growth, Why it’s important to build meaningful difference through CX and not just communications & More….

1. India’s GCC are driving AI projects for global ops

India’s Global Capability Centers (GCCs) are increasingly leading strategic AI initiatives for their parent companies worldwide. For instance, Amadeus’ India team develops personalized travel solutions, while Continental’s India engineers design AI-driven automotive technologies. [Source: Times of India]

2. E-commerce and OOH advertising integration key to future growth: Experts

E-commerce brands are reshaping out-of-home (OOH) advertising by leveraging data-driven targeting, localized creatives, and digital integration, despite contributing just 2% of total OOH spends. Experts see this synergy as key to driving future growth, enhancing consumer engagement, and improving conversion tracking. [Source: Tech Observer]

3. Why it’s important to build meaningful difference through CX and not just communications

Building a meaningful brand requires aligning the brand’s promise with customer experience (CX). Effective CX differentiates brands by delivering on promises through consistent interactions, especially with frontliners. This alignment fosters positive customer bias and strengthens brand identity. [Source: WARC]

4. Digital media surpassed TV with 32% of media revenue: Report

Digital media has overtaken traditional television in India, capturing 32% of the media revenue in 2024, according to a report by Elara Capital. This shift is driven by the fact that Indians spend about five hours a day on mobile devices, attracting more advertisers to digital platforms. The total media revenue for the year was Rs 802 billion. [Source: The Print]

5. Generative AI Is Changing SEO Forever — Here’s What You Need to Know to Stay Competitive

Artificial intelligence (AI) is significantly transforming digital marketing in 2025 by enabling hyper-personalized experiences, automating tasks, and providing deeper consumer insights. Marketers are leveraging AI for dynamic content personalization, predictive analytics, and AI-driven chatbots, making marketing more efficient and effective. Brands that fail to adapt to these advancements risk falling behind. [Source: Entrepreneur]

6. ‘Generative and agentic AI set to transform customer service into a strategic value driver for businesses

Generative AI (gen AI) and agentic AI are transforming customer service into a strategic value driver by enhancing efficiency and customer satisfaction. Despite the preference for human agents due to their empathy and problem-solving skills, a blend of human and AI agents is seen as the future of customer service. However, only 49% of organizations feel prepared for AI-powered customer service, indicating a need for significant operational changes. [Source: Marketing Tech]

7. How AI Analytics Transforms Customer Experience Into a Strategic Investment

AI analytics is transforming customer experience (CX) from a cost center to a revenue driver by enabling real-time decisions, smarter pricing, and stronger customer relationships. Despite high AI adoption, only a small percentage of companies have achieved maturity in implementation due to organizational, technical, and cultural challenges. The key to success lies in integrating data, refining strategies, and balancing AI automation with human empathy to enhance long-term loyalty. [Source: CMS Wire]

8. How DPDP Act will define data privacy in the digital-first world

The DPDP Act aims to enhance data privacy in a digital-first world by integrating encryption, Zero Trust policies, and AI-powered threat intelligence. It emphasizes the importance of high-quality data, robust cybersecurity measures, and continuous employee training to protect sensitive information and ensure regulatory compliance. [Source: CIO]

9. OOH bowls brands over with big reach this IPL season

Brands are using outdoor advertising during IPL 2025 to boost brand recall, especially in metros and Tier-1 cities. The Out-of-Home (OOH) industry has grown by 10%, driven by affluent audiences and urbanization. Combining OOH with digital and TV campaigns increases brand recall by 30-40%. [Source: Exchange4Media] `

10. Meta Launches New AI-Powered Ad Tools to Boost Growth for India’s E-commerce and Retail Sector

Meta has introduced new AI-powered ad tools to enhance performance and efficiency for India’s e-commerce and retail sectors. These tools include omnichannel ads and AI-driven personalization, leading to significant improvements in customer acquisition costs and return on ad spend. Brands like Zepto and Taneira have already reported impressive results with these innovations. [Source: Entrepreneur India]

April 4, 2025

Tag: DPDP

Weekend Digital Media Round- How Brands Must Redesign Transparent UX and Consent Flows to Comply with DPDP 2025, From SEO to GEO: How marketing leaders stay visible in AI-driven search, Why Contextual Targeting Is a Better Solution Than Keyword Blocking & More….

Weekend Digital Media Round-Up: India’s GCC are driving AI projects for global ops, E-commerce and OOH advertising integration key to future growth, Why it’s important to build meaningful difference through CX and not just communications & More….