Tag: digital updates

Weekend Digital Media Round-Up: From Memory to Loyalty: Leveraging AI for Marketing While Protecting Customer Trust, The Secret Language of Customer Sentiment in Digital Interactions, Programmatic ad spend grows alongside efficiency gains: ANA & More…

1.Leveraging AI for Marketing While Protecting Customer Trust

AI in marketing is reshaping the function, but success depends on smart data use, clear ethical policies and staying ahead of evolving regulations. [Source: CMS Wire]

2. The Secret Language of Customer Sentiment in Digital Interactions

Gain deeper insights into customer sentiment with AI-driven tools that track emotions in real-time, which helps you improve customer satisfaction and loyalty. [Source: CMS Wire]

3. Programmatic ad spend grows alongside efficiency gains: ANA

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic. [Source: Marketing Dive]

4. The Rise of Generative AI: Redefining Human Creativity and Personalizing Education

The study by Monash University researchers explores how generative AI like ChatGPT transforms creativity and education, fostering dynamic human-AI collaborations while raising ethical concerns about authorship and bias. [Source: DevdisCourse]

5. How Data-Driven Decision Making Enables Better Management

This article explores data-driven decision-making, including concepts like design thinking, data sharing, best practices, and tips for becoming an effective data-driven business. [Source: Simpli Learn]

6. It’s important to know what LLMs are saying about your brand – here’s how

LLMs play a major role in many buyers’ shopping experiences. John Dawson at Jellyfish explains how to understand what different models say about your brand. [Source: The Drum]

7. How AI is empowering small businesses to achieve big exits in M&A

Ben Zogby, a Boston entrepreneur, sold his online trading platform, Highstrike, for $1.8 million on Flippa. Flippa’s AI-powered platform connected Ben with buyers, provided a valuation tool, and facilitated a bidding war, maximizing his exit. [Source: Economic Times]

8. What 2024 OOH advertising trends could reveal about the coming year

From retail media’s rise to the race to automate global OOH transactions, and increasing experimentation with AI, OOH technology is rapidly evolving. These shifts are poised to transform how OOH is bought, sold, and measured. [Source: The Drum]

9. From Buzzword to Boardroom: Is Empathy Really Driving Results in CX?

Empathy in customer experience is essential, but businesses must follow through with actionable solutions that drive results and improve client retention. [Source: CMS Wire]

10. India’s AI and Data Center Revolution: A Global Powerhouse in the Making

With its unique blend of talent, scalability, and innovation, India is playing a vital role in reshaping the future of data storage, computing, and AI-driven solutions. [Source: Times Tech]

December 21, 2024
Weekend Digital Media Round-Up: From Memory to Loyalty: Rethinking CX Beyond Metrics, Top Customer Experience Trends You Should Watch in 2025, How Google’s AI Is Changing E-Commerce for The Holidays & More…

1.From Memory to Loyalty: Rethinking CX Beyond Metrics

Rethink CX design with the psychology of “re-experience.” It’s not just what customers experience but how they remember it. [Source: CMS Wire]

2. Top Customer Experience Trends You Should Watch in 2025

With customers expecting consistent personalization across channels, proactive engagement and the flexibility to control their own narrative, brands must respond by leveraging AI-driven insights and omnichannel capabilities that offer deeper connections. [Source: CMS Wire]

3. How Google’s AI Is Changing E-Commerce for The Holidays

Plus: A $13.2 Billion Shopping Day; Holiday Spending Predicted To Hit Record Levels, But With Slower Growth; Inflation Makes Shoppers More Likely To Use Credit; Avoiding Shopping Scams. [Source: Forbes]

4. AI and First-Party Data: Predicting Consumer Behavior for a Tailored Marketing Experience

The integration of AI in the Indian marketing sector alone is expected to grow at a CAGR of 37% from 2023 to 2030, highlighting that this is more than just a trend—it’s a transformative shift. [Source: Express Computer]

5. Transforming Data Quality: AI-Driven Solutions for Modern Challenges

Innovator Anupkumar Ghogare explores AI’s transformative role in modernizing traditional methodologies. [Source: International Business Times]

6. 70% of brands plan to increase spending on retail media in 2025: Report

According to MMA Global India and Amazon Ads report, 45% of shoppers experiment with new brands, with retail media playing a pivotal role in this behaviour. [Source: Best Media Info]

7. Connected TV is changing the way consumers interact with TV ads’, say industry leaders

Today, content consumption is fluid and fragmented across multiple media platforms. Connected TV is leading the convergence of content consumption and offering marketers unparalleled insights into viewership habits. This shift creates new opportunities in targeting, media innovation, and creative insights, changing the way consumers interact with ads. [Source: Economic Times]

8. Performance Max vs. Search campaigns: New data reveals substantial search term overlap

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI. [Source: Search Engine Land]

9. Disability in ads: Time for authentic representation, not decoration

Ashiish Patil of Isspeshal explores the evolving landscape of inclusive advertising and its role in shaping brand strategies for a more diverse and accessible world. [Source: Social Samosa]

10. Case Studies in Successful SEO Growth

From e-commerce to healthcare, these examples highlight innovative strategies and techniques that can lead to significant growth. By understanding these real-world applications, you can gain valuable insights into how to enhance your own SEO efforts. [Source: DM News]

December 6, 2024
Weekend Digital Media Round-Up: AI vs the ‘Gut Marketer’, AI is the New UI. 3 Steps Business Leaders Must Take Now, Glance releases 2025 CX Trends Report & More….

1.AI vs the ‘Gut Marketer’

The world of marketing is buzzing with algorithms, each hinting at a faster, smarter future. But this author believes that the answer isn’t to replace brand marketers with ‘AI prompters’ but about finding the right balance between tech, intuition and creativity. [Source: Brand Equity]

2. AI is the New UI. 3 Steps Business Leaders Must Take Now

For decades, we’ve interacted with technology through screens, buttons and menus. But a fundamental shift is underway — artificial intelligence is becoming the new user interface. [Source: Forbes]

3. Glance releases 2025 CX Trends Report

The comprehensive report provides insights into how businesses can balance cutting-edge AI technology with personalized customer care to meet growing customer expectations. [Source: PR News Wire]

4. Turning products into experiences and bringing brands to life

From theme parks to FMCG, brand marketer Ash Tailor knows how to turn a product into an experience. Ahead of All Access: Future of CX he explains why experience is more important than ever. [Source: CX Network]

5. Future of Programmatic Advtg for MSMEs: Democratizing marketing through SaaS

Traditionally dominated by larger enterprises, this landscape is now witnessing a paradigm shift as Software-as-a-Service (SaaS) solutions are levelling the playing field. [Source: Adgully]

6. Understanding Supply Path Optimization: A Guide for Advertisers

Supply path optimization (SPO) became a solution to this challenge. At the same time, it matters not only to those participating in the header bidding auctions. [Source: Forbes]

7. Podcasts are packing a punch: but how effective is podcast advertising?

With tech advancements, targeted ads, and video integration, brands are increasing spend on podcasting, finding the medium effective for driving purchase intent and brand favorability. [Source: Kantar]

8. Loyalty Marketing Is Big Business

According to a 2024 report on the loyalty management market from Fortune Business Insights, the global loyalty market is projected to grow at a compound annual growth rate of 15.2 percent over the next eight years. [Source: Media Post]

9. Future-Proof Marketing: Build a Data-Driven Marketing Strategy for 2025

In 2025, success hinges on a data-driven marketing strategy that integrates AI, first-party data and personalization to build trust and drive long-term growth. [Source: CMS Wire]

10. The Human Advantage: Standing Out in B2B Marketing Beyond AI Capabilities

As AI becomes more widespread, marketers need to focus on improving strengths—like building relationships, choosing strategic accounts, measuring impact beyond data, and staying creative. [Source: Martechcube]

November 22, 2024
Weekend Digital Media Round-Up: Creating Real Connections: AI’s Role in Modern Omnichannel Strategy, Examining 6 AI Use Cases for Marketing Technology, The Urgency of Transparency, Control, and Data Use in CTV Advertising & More…

1.Creating Real Connections: AI’s Role in Modern Omnichannel Strategy

AI is transforming omnichannel strategy and making customer experiences smoother and more personalized across every channel. [Source: CMS Wire]

2. Examining 6 AI Use Cases for Marketing Technology

AI tools are reshaping the Martech landscape by automating tasks and offering insights, enabling marketers to achieve greater precision and efficiency. [Source: CMS Wire]

3. The Urgency of Transparency, Control, and Data Use in CTV Advertising

CTV becomes an integral part of the media mix, the conversation around transparency, control, and data utilization has never been more urgent. [Source: Adweek]

4. From ads to experiences: How experiental marketing is shaping brand consumer relationships

Experiential marketing—where brands create immersive, engaging events or digital interactions—has evolved into a powerful tool for marketers looking to build genuine connections with consumers. [Source: Campaign India]

5. B2B Buyer Journey Maps — The Paradox of Plan and Reality

Buyer journey maps are still our effort to visualize and try to control how buyers engage — and with what — on their path to purchase. If they’re even in-market. Research repeatedly shows that in-market B2B buyers are a very small percentage at each point in time. [Source: Customer Think]

6. The state of data collaboration: What’s next for marketers?

This report dives deep into how 1,200 marketers and agencies across six global markets — Australia, Brazil, Mexico, Singapore, the UK, and North America — are pivoting their strategies to adapt. [Source: Search Engine Land]

7. The Role of AI in Media: Using Image Recognition for Content Categorization

Effective content categorization has become a cornerstone for these companies to keep up with user demands, deliver personalized recommendations and streamline their operational workflows. [Source: Medium]

8. Busting the data privacy dilemma myth: How Indian enterprises can harness AI while safeguarding data

The first step in elevating data privacy to be a core business function is pinning down a codified approach to the people, processes, and technologies involved in managing data. [Source: Express Computer]

9. Gartner: Unlocking the potential of observability

Digital transformation and the growth of telemetry data in cloud environments are prompting infrastructure and operations (I&O) leaders to rethink their observability strategies. [Source: Express Computer]

10. Balance AI and humans for enhanced CX: report

A recently released report by Kapture CX documents the rise of hybrid customer support. The study shows that customers want both AI and human customer service. [Source: Brand Equity]

November 15, 2024
Weekend Digital Media Round-Up: AI and 3D technology transforming media industry, Why Data Quality Matters in the Age of Generative AI, Meta Pushes GA4 Integration, Boasts 22% Conversion Boost & More….

1.AI and 3D technology transforming media industry

AI is being used to improve business process efficiency through data analysis and predictive analytics. From a consumer perspective, AI has significantly changed the shopping experience through personalized recommendations and efficient customer service. [Source: Digital Marketing News]

2. Why Data Quality Matters in the Age of Generative AI

GenAI can augment human intelligence by identifying patterns and correlations that humans may miss. [Source: Analytics India Mag]

3. Meta Pushes GA4 Integration, Boasts 22% Conversion Boost

Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. [Source: Search Engine Journal]

4. Cultivating a Symbiotic Cycle Between CX and EX

Symbiotic CX and EX strategies enhance both customer satisfaction and employee morale, resulting in a stronger bottom line. [Source: CMS Wire]

5. The impact of short-form content and algorithms on storytelling

A look at the ongoing transformation of storytelling in Advertising, driven by Social Media algorithms and the prevalence of short-form content. [Source: Social Samosa]

6. CX trends set to transform the insurance industry in 2024 and 2025

In 2024, the insurance industry faces a dual challenge: meeting the digital-first demands of modern consumers while overcoming challenges from an increasingly regulated and competitive market. Despite these hurdles, there are huge opportunities for insurers willing to adapt to the change and leverage technology to improve CX. [Source: Marketing Tech News]

7. LinkedIn’s Making its Automated ‘Accelerate’ Campaigns Available to All Brands

LinkedIn’s expanding access to its automated “Accelerate” campaigns, which utilize AI to effectively automate the entire campaign creation process. [Source: Social Media Today]

8. AI in CX: The Shortcut to Customer Satisfaction

Generative AI in CX helps new agents practice live scenarios, reducing lead time to proficiency and ensuring consistent customer experiences. [Source: CMS Wire]

9. Amazon expands ad offerings for non-Amazon sellers

Amazon’s lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties. [Source: Search Engine Land]

10. Meta AI develops compact language model for mobile devices

Meta AI researchers have unveiled MobileLLM, a new approach to creating efficient language models designed for smartphones and other resource-constrained devices. [Source: Venture Beat]

July 12, 2024
Weekend Digital Media Round-Up: How programmatic is opening up the Olympics to advertisers, App-solute revolution: how apps & AI are transforming Meta’s advertising ecosystem, How GenAI bridges the gap between the audiences you reach and the experiences they enjoy & More….

1.How programmatic is opening up the Olympics to advertisers

Discovery are selling Olympics streaming inventory through programmatic private marketplaces. The media companies have to assuage ad buyers’ concerns that the programmatic sales could open up the inventory to unsavory advertisers. [Source: DigiDay]

2. App-solute revolution: how apps & AI are transforming Meta’s advertising ecosystem

Vibrant communities, the power of Reels, AI-powered advertising solutions, and richer measurement – 4 key learnings from Meta’s EMEA App and Gaming Summit. [Source: The Drum]

3. How GenAI bridges the gap between the audiences you reach and the experiences they enjoy

With the availability of generative AI, he believes marketers can finally bridge that gap and enter an era of true data-driven personalization. [Source: The Drum]

4. Why Invisible Experiences are the Future of Marketing

A string of high-profile consumer data breaches has made consumers more privacy-aware than ever, prompting them to take active measures to control their data—from employing ad blockers to adjusting device settings and clearing browsing histories. [Source: Digital Marketing News]

5. AI-Enabled E-Commerce Solutions Market Personalized Experiences, Increased Revenue: How AI is Transforming E-Commerce As Revealed In New Report

According to InsightAce Analytic’s latest analysis, the market for AI-enabled e-commerce solutions is expected to experience significant growth, with a projected CAGR of 15.7% from 2024 to 2031. This translates to a rise from an estimated valuation of US$3.71 billion in 2021 to US$16.8 billion by 2030. [Source: Whatech]

6. Google expands Audience Signal Targeting to App campaigns

This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency. [Source: Search Engine Land]

7. High Authority Link Building Through Content Marketing

Search engines are working hard to ensure maximum user satisfaction. To do this, they carefully match every user’s search query to the best results, assessing resources based on meaning, relevance, quality, usability, and context. [Source: Digital Marketing News]

8. Social Media Marketplace launches supportive program for diverse businesses

The Social Media Marketplace, known for its backing of small-medium businesses (SMBs), entrepreneurs, and creators, recently unveiled the “Supporting Our Artisans and Retailers (SOAR) Together” Program. [Source: Digital Marketing News]

9. Google announces new Display & Video 360 features

Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon. [Source: Search Engine Land]

10. Out of Home Advertising: Leading the way in a cookieless future

As digital marketers adapt to a post-cookies world, Emily Alcorn, head of effectiveness at Talon, explains how Out of Home (OOH) advertising, with its innovative use of data and dynamic content, sets the standard for effective, targeted campaigns. [Source: Campaign Live]

July 5, 2024
Weekend Digital Media Round-Up: How Adopting IoT Solutions for Smart Business Growth and Efficiency, AI tools are coming to Gmail, Google Drive, and Firefox, How digital twins can support digital transformation? & More…

1.How Adopting IoT Solutions for Smart Business Growth and Efficiency

Smart businesses embrace innovation to stay ahead of the curve and adapt quickly to changing market conditions. Understand how you can do the same using IoT. [Source: GNL Magazine]

2. AI tools are coming to Gmail, Google Drive, and Firefox

Google has announced plans to roll out AI “side panels” in its Gmail service, as well as in Docs, Sheets, Slides, and Google Drive that will showcase Gemini. [Source: Fast Company]

3. How digital twins can support digital transformation?

Digital twins and digital workers play a crucial role in process improvement and optimization to spot automation opportunities, paving the way for enhanced productivity and optimized processes to ultimately accelerate and scale the success of your business. [Source: Tech Radar]

4. Future of TV Briefing: Why digital advertisers need bridge metrics for streaming

Performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming. [Source: Digi Day]

5. Battle Against Ad Fraud: Why brand safety matters in Programmatic Ads era – Part 1

Learn how advertisers navigate the complex terrain of brand safety, the limitations of current solutions, and the innovative strategies being employed to safeguard brand integrity in a world where misinformation is just a click away. [Source: Ad Gully]

6. CMOs leverage AI and cookieless advertising in digital era

Key trends for CMOs to stay ahead include generative AI, a complex machine learning system, which aids in the creation of new content ideas for brands. [Source: DMN News]

7. Google brings Gemini to teens with new AI tools for education

Google has announced a suite of new AI tools for education, including access to Gemini for teen students using their school Accounts. [Source: Times of India]

8. The next phase of generative AI presents a golden opportunity for businesses

Generative AI can help businesses connect the dots in their data and unlock new insights. This can lead to improved operational resilience, cybersecurity, and customer experience. [Source: Fast Company]

9. Revolutionizing Customer Engagement in The Age of AI

As technology accelerates the drive for enhanced marketing experiences, AI will become the steering wheel for marketers to orchestrate engagement. [Source: Brand Equity]

10. GA4 Update Brings Alignment With Google Ads Targeting

Google launched custom event data import for GA4. It now allows combining external data with GA4 data and enables more comprehensive reporting and analysis. [Source: Search Engine Journal]

June 28, 2024
Meta releases flurry of new AI models for audio, text and watermarking, How Brands Are Unlocking Customer Loyalty Through Data to Unleash Growth, The End of the Cookie Doesn’t Mean the Death of Effective Advertising & More…

1. Meta releases flurry of new AI models for audio, text and watermarking

Meta’s Fundamental AI Research (FAIR) team, is releasing several new AI models and tools for researchers to use. They are centered on audio generation, text-to-vision, and watermarking. [Source: Venture Beat]

2. How Brands Are Unlocking Customer Loyalty Through Data to Unleash Growth

Scaled data sets from customer loyalty programs can help brands find out more about their consumers’ behaviors, getting under their skin and targeting them better than ever. [Source: Adweek]

3. The End of the Cookie Doesn’t Mean the Death of Effective Advertising

With the end of the cookie upon us (no matter how many delays Google announces), marketers plotting their way forward fall into one of two camps: planners or procrastinators. [Source: Adweek]

4. A Programmatic Strategy for the Cookieless Present

With half of the web already cookieless, these advertisers are seeing diminishing results from their programmatic ad spend. But there’s a huge opportunity now for advertisers to take advantage of innovative solutions that use AI to improve outcomes and create better ad experiences. [Source: Adweek]

5. India emerges as global leader in Web3 adoption: Report

A recent report has revealed that India is spearheading the adoption of Web3 technologies worldwide, boasting over 1,000 startups and a staggering 35 million traders. [Source: Zee Business]

6. Driving Connected Human-centric Digital Experiences in an Era of AI with Sitefinity

In this decade alone, we have had two inflection points that have spurred advancements in the digital experience space – the pandemic and the democratization of AI as a result of the rise in popularity of ChatGPT. [Source: Marketing Tech News]

7. Technological advancements reshaping 2024 business landscape

AI-driven customer service, precision in marketing and logistics through automation have significantly streamlined operations. This trend has allowed better allocation of human resources towards creativity and innovative roles. [Source: Digital Marketing News]

8. Driving consumer engagement through digital rewards

These promotions, which include cash-back offers and digital coupons, can significantly enhance customer experiences, influence purchasing decisions, and drive long-term relationships. [Source: Marketing Dive]

9. Meta Provides AI Options to Help Brands Engage With Customers via DM

Meta’s announced some new A.I.-based advertising options for Messenger, which it hopes will help brands tap into the rising use of private messages, as opposed to social platform posting, in order to boost active engagement. [Source: Social Media Today]

10. YouTube Is Testing Its Own Version of Community Notes

YouTube has announced a new option that will enable users to add their own notes on videos to provide “relevant, timely, and easy-to-understand context. [Source: Social Media Today]

June 21, 2024
Weekend Digital Media Round-Up: How to embrace AI-powered programmatic: ‘Step away from the hype’, Google AI Overview Changes Internet Forever, Pushes Only High-Quality Content, Using curation technology to drive more relevant content in an era of critical consumers & More…

1.How to embrace AI-powered programmatic: ‘Step away from the hype’

AI is now capable of achieving the outcomes behind its initial conceptualization, there’s still a lot to learn. Marketers need to remember that an AI tool is only as good as its data fuel. So, finding the right partners to fulfill those data needs will increasingly be key. [Source: The Drum]

2. Google AI Overview Changes Internet Forever, Pushes Only High-Quality Content

Google recently introduced AI Overview in search results in the US. These results, displayed at the top of the search page, provide users with a condensed overview before delving into the typical list of blue links. [Source: Analytics India]

3. Using curation technology to drive more relevant content in an era of critical consumers

As cookieless solutions come to the fore in 2024, it makes sense that we’re seeing a marked shift – and in some cases return – to contextual. In a world where third-party cookies are about to disappear, contextual advertising stands out. [Source: The Drum]

4. OpenAI is training a new model to surpass GPT-4 as it pursues ‘artificial general intelligence’

AI safety has been at the forefront of a larger debate, as the huge models that underpin applications like ChatGPT get more advanced. AI product developers also wonder when AGI will arrive and what risks will accompany it. [Source: NBC News]

5. How AI and customer intelligence will finally make omnichannel a retail reality?

Omnichannel experiences that meet shoppers where they are and offer meaningful, personalized interactions which were still the retail dream. Only now AI enables retailers to turn it into reality. [Source: The Drum]

6. Role of emerging technologies in sports merchandising

Being competitive in the always-evolving realm of sports merchandise demands more than simply keeping up with the newest products and souvenirs. [Source: Your Story]

7. Five reasons why identity resolution will replace third-party cookies

Google has signaled that 2025 will be the year that third-party cookies finally expire. Once gone, marketers will need to find new ways to identify website visitors. [Source: Tech Radar]

8. Young people want more from retail. Can the ‘hyper-experiential’ paradigm step up?

Retail is on the brink of a renaissance, which will be characterized by great advancement and economic rebirth. The next big evolution looks set to be a renaissance in hyper-experiential retail. [Source: The Drum]

9. Why brands “obsessed with their customers” are winning

From a cohesive brand’s ability to garner and safeguard preference and loyalty to realising growth benefits such as driving elevated LTV, the ability to deliver on brand with accuracy and impact really counts. [Source: Creative Bloq]

10. Why data collaboration has become a travel marketing imperative?

The future of travel marketing relies on a collaborative experience between all parts of the ecosystem, sharing some form of recognizing a customer. [Source: Digi Day]

May 31, 2024
Weekend Digital Media Round-Up: Meta might roll out ad-free Instagram and Facebook subscriptions in the EU, Pinterest Shares Report Into Gen Z User Trends, Conversational commerce drives 80% businesses to invest in Gen AI for growth: Meta report & More…

1.Meta might roll out ad-free Instagram and Facebook subscriptions in the EU

Meta might be gearing up to pilot ad-free versions of Facebook and Instagram in the European Union. Insiders have leaked that the social media giant plans to offer subscriptions to its two platforms to remove ads and keep users’ data confidential. [Source: Tech Spot]

2. Pinterest Shares Report Into Gen Z User Trends

From self-exploration to shopping lists, Gen Z is increasingly turning to Pinterest. In fact, they’re our fastest growing audience, making up more than 40% of our global monthly users. [Source: Social Media Today]

3. Conversational commerce drives 80% businesses to invest in Gen AI for growth: Meta report

With generative AI-powered conversational messaging for business likely to bring in 450 million consumers to the e-commerce ambit, nearly 80 percent enterprises plan to invest in this technology through the next couple of years [Source: Money Control]

4. 17 Expert Insights Into The Rise Of AI Influencers

The increasing capabilities of artificial intelligence and the ever-increasing power of real-life influencers in the digital age, it makes sense that businesses today are considering adopting virtual AI influencers to represent their brands. [Source: Forbes]

5. How Web3 Marketing Changes the Game

Web3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership. [Coin Desk]

6. Tech Giants Microsoft, Google, And OpenAI Formally Pledge To Advance AI Development Safety

Major tech firms have opted to come together and unite for a formal pledge that revolves around advancements to AI development safety. [Source: Digital Information World]

7. Big Players Look to Establish New Deals on AI Development

Various organizations and governments are working to establish AI safety pledges, which corporations can sign-up to, both for PR and collaborative development means. [Source: Social Media Today]

8. Microsoft Unveils Its Latest Innovative Lineup Of AI-First Devices Called Copilot+PCs

Software giant Microsoft has just taken part in a keynote before its Build conference for developers and that’s where the company unveiled its AI-First devices. [Source: Digital Information World]

9. AI-driven precision findings reshape search experience

Search marketing experts can predict potential contenders by analyzing market trends, the pace of technological advancement, and the rate of user acceptance. [Source: Digital Marketing News]

10. Google’s algorithm updates hint positive changes for SEO

SEO specialists globally are closely tracking Google’s algorithm updates, particularly in areas of beneficial content signals. John Mueller from Google hinted at modifications for this aspect. [Source: Digital Marketing News]

May 24, 2024

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