Tag: digital trends

Weekend Digital Media Round-Up: Simplify, Scale, Comply: New Rules of Data-Driven Customer Engagement, Introducing Agentic AI: Autonomous, Goal-Driven AI Workforce for Enterprise Contact,2B or not B2B – there’s no question: how to get on board the B2B brand boom & More….

1. Simplify, Scale, Comply: New Rules of Data-Driven Customer Engagement

As Mark Abraham and David Edelman emphasize in their book “Personalized,” a key principle of personalization lies in building a comprehensive, 360-degree view of the customer. [Source: CMS Wire]

2. Introducing Agentic AI: Autonomous, Goal-Driven AI Workforce for Enterprise Contact Centers

This new generation of AI agents can think, adapt and collaborate with other AI and human agents seamlessly, navigating complex queries with unprecedented flexibility, precision and hyper-personalization. Gartner expects that by 2028, 33% of enterprise software applications will include agentic AI. [Source: CMS Wire]

3. 2B or not B2B – there’s no question: how to get on board the B2B brand boom

Brand has become more important in B2B than in the consumer space. Why? And what are the seven ways in which marketers can grasp opportunity in the new world order? [Source: The Drum]

4. Personalization and loyalty will win the holiday shopping season

Retailers excel in personalization by leveraging transaction and zero-party data (ZPD) to create tailored shopping experiences, especially during holidays. [Source: The Drum]

5. How AI Will Transform Indian E-Commerce for SMEs in 2025

The e-commerce boom in India is paving the way for a digital revolution, and small and medium enterprises (SMEs) are at the forefront of this transformation. With the rise of artificial intelligence (AI), SMEs in India are poised to unlock unprecedented growth opportunities. [Source: SME Street]

6. 8 Key Trends in AI/ML Product Strategy for SMEs and Enterprises in 2025

From hyper-personalized customer experiences to AI-augmented workforces, the trends in AI/ML product strategies are not just shaping the future – they are defining it. [Source: Times Tech]

7. Connected TV is changing the way consumers interact with TV ads’, say industry leaders

Today, content consumption is fluid and fragmented across multiple media platforms. Connected TV is leading the convergence of content consumption and offering marketers unparalleled insights into viewership habits. [Source: Brand Equity]

8. The Balance of Privacy And Progress: Rethinking Data Regulations

It argues about the outdated data protection laws, like GDPR, hinder innovation. It suggests that many people are willing to share data for better services and that industries like biopharma and banking have strong data protocols. The article calls for modernizing data privacy laws to balance innovation with privacy. [Source: Forbes]

9. Semantic SEO: The Key to Enchanced Online Visibility

Semantic SEO, which focuses on understanding the intent behind search queries rather than just matching keywords. It highlights the benefits of Semantic SEO, such as improved user experience, longer site visits, and better rankings for detailed queries. [Source: Brand Equity]

10. Beyond the Surface: The Deeper Impact of UX Design

UI/UX design is often associated with aesthetics and functionality, its impact extends far beyond the surface level. It’s about crafting experiences that resonate with users, evoke emotions, and drive behavior. [Source: Medium]

December 13, 2024
Weekend Digital Media Round-Up: From Memory to Loyalty: Rethinking CX Beyond Metrics, Top Customer Experience Trends You Should Watch in 2025, How Google’s AI Is Changing E-Commerce for The Holidays & More…

1.From Memory to Loyalty: Rethinking CX Beyond Metrics

Rethink CX design with the psychology of “re-experience.” It’s not just what customers experience but how they remember it. [Source: CMS Wire]

2. Top Customer Experience Trends You Should Watch in 2025

With customers expecting consistent personalization across channels, proactive engagement and the flexibility to control their own narrative, brands must respond by leveraging AI-driven insights and omnichannel capabilities that offer deeper connections. [Source: CMS Wire]

3. How Google’s AI Is Changing E-Commerce for The Holidays

Plus: A $13.2 Billion Shopping Day; Holiday Spending Predicted To Hit Record Levels, But With Slower Growth; Inflation Makes Shoppers More Likely To Use Credit; Avoiding Shopping Scams. [Source: Forbes]

4. AI and First-Party Data: Predicting Consumer Behavior for a Tailored Marketing Experience

The integration of AI in the Indian marketing sector alone is expected to grow at a CAGR of 37% from 2023 to 2030, highlighting that this is more than just a trend—it’s a transformative shift. [Source: Express Computer]

5. Transforming Data Quality: AI-Driven Solutions for Modern Challenges

Innovator Anupkumar Ghogare explores AI’s transformative role in modernizing traditional methodologies. [Source: International Business Times]

6. 70% of brands plan to increase spending on retail media in 2025: Report

According to MMA Global India and Amazon Ads report, 45% of shoppers experiment with new brands, with retail media playing a pivotal role in this behaviour. [Source: Best Media Info]

7. Connected TV is changing the way consumers interact with TV ads’, say industry leaders

Today, content consumption is fluid and fragmented across multiple media platforms. Connected TV is leading the convergence of content consumption and offering marketers unparalleled insights into viewership habits. This shift creates new opportunities in targeting, media innovation, and creative insights, changing the way consumers interact with ads. [Source: Economic Times]

8. Performance Max vs. Search campaigns: New data reveals substantial search term overlap

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI. [Source: Search Engine Land]

9. Disability in ads: Time for authentic representation, not decoration

Ashiish Patil of Isspeshal explores the evolving landscape of inclusive advertising and its role in shaping brand strategies for a more diverse and accessible world. [Source: Social Samosa]

10. Case Studies in Successful SEO Growth

From e-commerce to healthcare, these examples highlight innovative strategies and techniques that can lead to significant growth. By understanding these real-world applications, you can gain valuable insights into how to enhance your own SEO efforts. [Source: DM News]

December 6, 2024
Weekend Digital Media Round-Up: 5 Digital Shopping and Customer Experience Trends for Big Brand Wins in 2025, The Changing Landscape of Customer Feedback in the AI Era, Progress on online privacy: now, next & long-term priorities & More…

1.5 Digital Shopping and Customer Experience Trends for Big Brand Wins in 2025

Brands should adopt an advisor role to build loyalty and offer personalized recommendations based on consumer preferences and trends. [Source: CMS Wire]

2. The Changing Landscape of Customer Feedback in the AI Era

Traditionally, businesses have relied on surveys like the faulty NPS (net promoter score) and CSAT (customer satisfaction) to understand customer preferences, loyalty and satisfaction, as well as their expectations and needs. [Source: CMS Wire]

3. Progress on online privacy: now, next & long-term priorities

Google’s UK Privacy Forum brought together experts to help brands navigate the continuously evolving landscape of privacy and data – now, next and long-term. Here’s what we heard. [Source: The Drum]

4. Contextual AI Is Coming for CTV

Contextual targeting relied on content as a proxy for audience or was limited to matching ads to keywords and search terms. [Source: Adweek]

5. From Fintech to the future with marketing 3.0

To truly grow and thrive in today’s market, businesses need to create value that resonates with consumers on a deeper level— a sense of purpose and belonging that goes beyond transactional relationships. [Source: Brand Equity]

6. Decoding LLMs: How to be visible in generative AI search results

Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference. [Source: Search Engine Land]

7. Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Kantar’s Media Reactions report reveals that Gen Z responds strongly to advertising that feels personal and immersive, such as digital out-of-home campaigns. [Source: Biz Community]

8. Cut-Out Animation Production for a Modern Audience: Engaging Gen Z and Millennials

If you need to engage the two most active age groups on the internet, cut out animation production may be one of the most effective tools at your disposal. [Source: DMNews]

9. Targeting and measurement improvements put pDOOH on par with other digital channels

Programmatic capabilities have transformed DOOH into a highly addressable, measurable, data-driven-by-default channel. There is undeniable proof that it delivers results throughout the funnel. [Source: The Media Leader]

10. Adtech and data privacy: Balancing compliance and innovation

Adtech plays a pivotal role here, using an agglomeration of advanced tools such as demand-side, supply-side and data management platforms to create targeted digital advertising campaigns. [Source: MSN]

November 29, 2024
Weekend Digital Media Round-Up: How AI in Marketing Impacts All Stages of the Funnel, Democratizing Data: What It Really Means, Building a Trust-First Brand: Transparency and Consent in Marketing & More…

1.How AI in Marketing Impacts All Stages of the Funnel

AI in marketing reshapes customer engagement and improves personalization. Ultimately, it enhances loyalty through smart insights and predictive strategies. [Source: CMS Wire]

2. Democratizing Data: What It Really Means

Data democratization is reshaping businesses, making data accessible to all employees and enhancing decision-making across organizations. [Source: CMS Wire]

3. Building a Trust-First Brand: Transparency and Consent in Marketing

Data transparency isn’t just compliance. It’s a trust-building strategy that enhances brand loyalty, empowers customers with control and delivers lasting value. [Source: CMS Wire]

4. On The Same Screen: Mobile Marketing Across Generations

With mobile marketing, brands and advertisers must recognize the diversity of generational audiences and tailor their strategies to connect with each group. [Source: Forbes]

5. A Guide to Cognitive Walkthroughs: Enhancing UX Testing for Better Design

In UX design, understanding how users interact with a product is essential for creating intuitive experiences. A powerful method to achieve this is the Cognitive Walkthrough. [Source: Medium]

6. Facebook Marketplace for Businesses Explained

Facebook Marketplace began as a way for users to connect and trade items without needing to join specific groups. It was launched to make buying and selling easier for everyone. [Source: DM News]

7. Listen up: why advertisers need to switch on to personalized audio ads

The fast-growing digital audio advertising marketplace in the UK is worth £176m and is set to grow by 4.01% year-on-year. [Source: The Drum]

8. Why ‘audience lists’ and registered users are the new ‘content is king’

Why this era will test publishers ability to differentiate themselves; while presenting new opportunities to take full control of their audiences and income streams. [Source: The Drum]

9. Gen Z Explainer: The concept of ‘user disengagement’

Discover why intentional disengagement can lead to trust, loyalty, and a healthier digital experience for users and businesses alike. [Source: Storyboard 18]

10. Unified Data Platforms: Harmonising India’s Fragmented Adtech Space with AI

A unified data layer means a better 360 degree customer view and higher ROIs on marketing spends, says expert. [Source: E4M]

November 8, 2024
Weekend Digital Media Round-Up: Google begins wide roll-out of ads in AI overview search results, Tackling user experience design in fintech, 67% business leaders believe GenAI improves credit risk assessment: Report & More….

1. Google begins wide roll-out of ads in AI overview search results

Alphabet’s Google is beginning a wide roll-out of ads that will be displayed within and alongside the AI-generated summaries that appear at the top of some search results. [Source: myNEWS]

2. Tackling user experience design in fintech

A turnkey UX design performs best by prioritizing simplicity and usability, allowing users to perform tasks effortlessly. [Source: Fast Company]

3. 67% business leaders believe GenAI improves credit risk assessment: Report

Analyzing alternative data sources has emerged as a key use case for GenAI, highlighting the growing recognition of AI’s potential in driving informed decision-making. [Source: Economic Times]

4. Setting Strategies for CTV Measurement and Attribution

The research examines a variety of issues, including CTV ad budgets, CTV as a performance channel, and campaign measurement and attribution. [Source: Adweek]

5. New brands jump at endorsement deals with influencers, celebrities: study

Celebrities and influencers continue to attract new endorsement deals as marketers look to such partnerships as a way to drive engagement with target audiences. [Source: Social Media Today]

6. Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds

In response to a question relating to whether users of each of the major social apps have made a purchase based on influencer content in that app, Snapchat came out on top, with 85.6% of users going on to buy after seeing a creator showcase a product in-stream. [Source: Social Media Today]

7. The AI Revolution in Retail: Challenges, Opportunities, and Future Trends

The report, based on a comprehensive survey of 500 industry professionals across 21 countries and various business models, analyzed key trends and challenges in AI adoption. [Source: Digital Agency Network]

8. Google Enhances Search Engine With AI; Users Can Now Ask About Images And Videos Using Their Voice

This upgrade builds on the AI-driven changes introduced earlier this year, which featured “AI Overviews”, brief summaries generated by AI for specific search queries. [Source: Mashable]

9. The Shift To Social Shopping And What It Means For Brands

Approximately eight out of every 10 U.S. online shoppers use social media for shopping. Almost 70% use it either daily or multiple times per week. [Source: Forbes]

10. Emotional AI In Advertising Can Reach Customers In The Right Mindset

“Ads that evoke similar emotions to the content people are looking at are 50% more likely to be engaged with,” says Josh Rosen, President and co-founder of Reticle AI. [Source: Forbes]

October 5, 2024
Weekend Digital Media Round-Up: GenAI demand skyrockets 411% globally since 2019; India leads in AI/ML job postings, How Emotional Intelligence Drives Modern Marketing Success, Decoding the Differences of Traditional AI vs. Generative AI in Marketing & More…

1.GenAI demand skyrockets 411% globally since 2019; India leads in AI/ML job postings

As per Cornerstone’s SkyHive data, India led with 4.1 percent of its job postings focused on AI/ML and nearly 18 percent of data analytics jobs, reflecting its growing role in the global AI landscape between January and July 2024. [Source: StoryBoard 18]

2. How Emotional Intelligence Drives Modern Marketing Success

Emotional intelligence in marketing helps CMOs create campaigns that deeply resonate with customers, fostering stronger emotional connections and loyalty. [Source: CMS Wire]

3. Decoding the Differences of Traditional AI vs. Generative AI in Marketing

Learn how traditional AI handles tasks like predictions and automation, while generative AI excels in creative content and campaign strategies. [Source: CMS Wire]

4. How green is your web presence? It’s time to talk about digital sustainability

Empty words aren’t enough when it comes to carbon output, says Leigh Gammons of Tangent. And this applies as much to your online activities as those in the real world. [Source: The Drum]

5. Maintaining SEO Against Varying International Laws And Regulations

Overcome the challenges of managing SEO across multiple territories. Learn how to navigate international laws and regulations for effective SEO strategies. [Source: Search Engine Journal]

6. Data Monetization Trends: Insights From 1000 Organizations

An analysis of more than 1000 organizations generating measurable value from data, compiled by West Monroe, reveals several compelling trends that are influencing the future of data monetization and the future of the economy itself. [Source: Forbes]

7. Google recognizes content creators: A breakthrough for E-E-A-T and SEO

Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit. [Source: Search Engine Land]

8. Social Shopping Is on the Rise—and It’s Not Just Gen Z

Shoppers of all ages are buying products through social apps, gaming platforms, and livestreams, according to new data from Horizon Media, exclusively shared with ADWEEK. [Source: Adweek]

9. Meta announces Llama 3.2, its free AI model which can see and talk with users

Meta has announced its new free and open-source large language model (LLM), Llama 3.2, during Meta Connect 2024. This new language model is the first Llama model from Meta to introduce visual processing capabilities. [Source: India Today]

10. Unlocking the potential of audio marketing during India’s festive season

Amit Doshi explains how audio marketing, through music streaming and podcasts plays a key role in festive season marketing in India. He highlights the importance of understanding consumer behaviour, the emotional power of music, and more. [Source: Social Samosa]

September 28, 2024
The top AI announcements from Google I/O, LearnLM is Google’s new family of AI models for education, From ChatGPT to Gemini: how AI is rewriting the internet & More…

1.The top AI announcements from Google I/O

Google’s going all in on AI — and it wants you to know it. During the company’s keynote at its I/O developer conference, Google mentioned “AI” more than 120 times. [Source: Tech Crunch]

2. LearnLM is Google’s new family of AI models for education

A collaboration between Google’s DeepMind AI research division and Google Research, LearnLM models — built on top of Google’s Gemini models — are designed to “conversationally” tutor students on a range of subjects, Google says. [Source: Tech Crunch]

3. From ChatGPT to Gemini: how AI is rewriting the internet

OpenAI’s GPT-3 told us that AI uses “a series of autocomplete-like programs to learn language” and that these programs analyze “the statistical properties of the language” to “make educated guesses based on the words you’ve typed previously.” [Source: The Verge]

4. Google is redesigning its search engine — and it’s AI all the way down

Google is starting to roll out “AI Overviews,” previously known as the Search Generative Experience, or SGE, to users in the US and soon around the world. [Source: The Verge]

5. Google unveils ‘future of AI assistants’ with Project Astra. Everything you need to know

Google introduced a new multimodal AI agent called Project Astra, which is capable of answering user’s queries in real time via text, audio or video inputs. [Source: Live Mint]

6. Google Chrome gears up for AI push: From tabs to smarter browsing, what all can change

Google Chrome is integrating AI features to streamline browsing tasks like tab management and form filling. The focus is on enhancing user experience by refining AI models for specific functions, ensuring more efficient and enjoyable web browsing. [Source: Live Mint]

7. Instagram Expands Access to Creator Marketplace

Instagram is once again expanding access to its creator marketplace, where brands can search for creators who can help them amplify their messaging to the right audiences in the app. [Source: Social Media Today]

8. New Google Search AI features to help you plan, research and learn

New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature. [Source: Search Engine Land]

9. Reddit Establishes New Parameters on Third-Party Data Usage

Reddit’s taking more steps to restrict third-party access to its content, as it works to maximize the value of its data, and bring in more revenue for the business. [Source: Social Media Today]

10. AI advancements transforming internet search experiences

Generative AI technologies such as ChatGPT are revolutionizing our interaction with the digital world. More and more, they impact internet browsing and search engine optimization (SEO), leading to potentially massive transformations in internet search mechanisms. [Source: Digital Marketing News]

May 17, 2024
Weekend Digital Media Round-Up: What’s shaping today’s movie and TV streaming viewer behavior, Digital advertisers still looking for recipe to thrive in cookieless world, 2024 SEO tools & tactics to refresh your strategy & boost performance, and more…..

1.What’s shaping today’s movie and TV streaming viewer behavior?

People—especially Millennials and Gen Z—are reevaluating their relationship with streaming services. [Source: Adweek]

2. Digital advertisers still looking for recipe to thrive in cookieless world

Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads. [Source: Search Engine Land]

3. 2024 SEO tools & tactics to refresh your strategy & boost performance

Make your SEO strategy a success with generative AI and Google’s Search Generative Experience. Stay up-to-date with the latest trends and SEO tools for 2024! [Source: Search Engine Journal]

4. Measuring effectiveness, retail media, AI and first-party data will dominate 2024

The acceptance of new tools for measuring media effectiveness, the activation of new media strategies, a boom in retail media and the move towards developing new first-party data strategies in light of the cookie-less world were all key themes for senior marketers. [Source: The Drum]

5. How brands should be thinking about spatial technology and the mixed-reality future

With the launch of Apple Vision Pro earlier this year, the start of the spatial computing era has begun in earnest. The $3,499 device initially sold 200,000 units, not exactly at the same pace as the iPhone when it was introduced in 2007. [Source: Adweek]

6. Content chaos grows as marketers struggle with omnichannel demands

Hyper personalisation and localisation may be the end goal for most brands, but an increasing number of marketers are scrambling to manage the complex content requirements needed to deliver a truly omnichannel marketing approach. [Source: Marketing Tech]

7. AI drives major shift in 2024 SEO strategies

In light of advancements in AI technology, the Search Engine Optimization (SEO) landscape in 2024 is set to experience a paradigm shift. [Source: DMN]

8. The future of B2B growth? Your brand

When B2B executives and board members recognize that brand is not only a logo, but rather a shorthand used by current and prospective customers to be comfortable with your products, the growth possibilities are virtually endless. [Source: Adweek]

9. How mobile data drives omnichannel success

Kevin McGurn, vice-president of sales, marketing, and distribution at T-Mobile Advertising Solutions, explores how the power of first-party mobile data continues to prove highly successful in campaigns for leading brands. [Source: The Drum]

10. How programmatic audio is reshaping digital marketing

Enter programmatic audio: A transformative solution that not only simplifies the ad-buying process but also elevates audience engagement to position itself as a pivotal development in audio advertising. [Source: Adweek]

March 22, 2024
Weekend Digital Media Round-Up: YouTube marks new milestone in Connected TV viewing, adds TV channel pages, Harmonizing human potential and AI: The evolution of work in the digital era, WhatsApp adds new text formatting options to improve communications, and more…..

1.YouTube marks new milestone in Connected TV viewing, adds TV channel pages

With YouTube marking a new milestone in connected TV viewing (i.e. people watching YouTube on their home TV set), the platform’s taking the opportunity to launch a new channel page layout for TV. [Source: Social Media Today]

2. Harmonizing human potential and AI: The evolution of work in the digital era

In an era marked by relentless digital advancements, companies invest billions in transformative efforts that sometimes fall short of expectations. [Source: Venture Beat]

3. WhatsApp adds new text formatting options to improve communications

WhatsApp has officially announced its new text formatting options, which are now available on both Android and iOS. [Source: Social Media Today]

4. YouTube analytics now shows top-earning shorts, videos on demand, and lives

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. [Source: Search Engine Land]

5. Brands turn Instagram’s long-post glitch into a moment marketing trend

A new Instagram glitch has surfaced, allowing users to post extra-long images on their feeds. Brands like Swiggy Instamart, TLC, FeviKwik and more have joined in on this trend. Let’s explore them down below. [Source: Social Samosa]

6. How AI copyright lawsuits could make the whole industry go extinct

There’s a lot going on in the world of generative AI, but maybe the biggest is the increasing number of copyright lawsuits being filed against AI companies like OpenAI and Stability AI. [Source: The Verge]

7. Integrating SEO into the multichannel customer journey

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. [Source: Search Engine Land]

8. X Faces restrictions in India and Pakistan amid Government orders for content removals

In India, as confirmed by X, the Indian Government has issued a new order for X to ban users that it has identified as prompting civil disobedience. [Source: Social Media Today]

9. Instagram launches its marketplace to connect brands and creators in 8 new countries

Instagram said that it is expanding its marketplace tool to connect brands with creators for paid partnerships or ads in eight new countries. [Source: Tech Crunch]

10. Comfort isn’t just a Vision Pro problem — it’s a wearable one

You won’t use a wearable that’s not comfortable, but it’s hard to make comfy wearables at scale. Plus, what’s comfortable for me may not be for you. [Source: The Verge]

February 23, 2024
Weekend Digital Media Round-Up: Headlines Are Now Returning to Link Previews on X, Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads, Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads; Details & More…..

1.Headlines Are Now Returning To Link Previews On X

With post headlines now beginning to reappear on link previews posted to X once again. They’re now coming back to the web version of the app, with other platforms to follow, with the headline now in a slightly different place, and the preview text not shown. [Source: Social Media Today]

2. Facebook Rolls Out ‘Link History’ For All Users – And Uses Data For Targeted Ads

Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. [Source: Search Engine Land]

3. X Rolls Out New ‘Affordable’ $200 Basic Tier Subscription For Verified Organizations

X seems to be on a mission to provide small businesses with financial relief as it just rolled out a new basic tier for verified organizations. Coming around at an estimated cost of just $200 per month, it’s a change from what many used to pay in the past. [Source: Digital Information World]

4. Google Implements First Stage In The Removal Of Tracking Cookies

The day has come, with Google activating the first stage of its cookie-removal strategy today. Last month, Google finally confirmed when it would begin removing tracking cookies for some users. [Source: Social Media Today]

5. Microsoft’s New Copilot Key Is The First Big Change To Windows Keyboards In 30 Years

A new Copilot key will ship on a variety of new PCs and laptops from Microsoft’s partners, providing quick access to Microsoft’s AI-powered Windows Copilot experience straight from a keyboard button press. [Source: The Verge]

6. WordPress Google Fonts Plugin Vulnerability Affects Up To +300,000 Sites

A vulnerability rated as High was recently patched in a Google Fonts optimization plugin for WordPress, allowing attackers to delete entire directories and upload malicious scripts. [Source: Search Engine Journal]

7. Instagram’s Upcoming Profile Collection Feature Will Help You Curate Your World

Instagram is all set to broaden its Collections feature, offering users the ability to share curated posts on their profiles. This move aims to enhance user understanding of individual interests. [Source: Digital Information World]

8. Google Confirms It Is Testing Ad Copy Variation In Live Ads

Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad copy variation experiment, and the uncertainty about the potential expansion of this test to more accounts has led to frustration within the community. [Source: Search Engine Journal]

9. New Window For Growth Opens On X After App Confirms 750,000 Job Openings Up For Grabs

Elon Musk’s X app just might be getting the best start for 2024 that it might have hoped for. The app just shared a new post that spoke about how more than 750,000 job openings were up for grabs, giving rise to endless possibilities of growth for the organization. [Source: Digital Information World]

10. X Announces Lower-Cost Verification For Organizations Package To Lure SMBs

X’s focus in 2024 will be on SMBs, with the platform looking to sign-up many more smaller ad partners in order to offset its losses from the bigger players, rather than paying $1,000 per month for a gold check mark in the app. [Source: Social Media Today]

January 5, 2024

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