Tag: digital trend

1.LinkedIn unveils new Know-How That Sticks campaign

LinkedIn has unveiled a new campaign called “Know-How That Sticks” in collaboration with integrated agency VCCP London.  [Source: DMNews]

2. SEO for Facebook: Diversify your traffic

Facebook is a powerful platform that can help you attract more visitors to your website. With its vast user base, it’s essential to use effective strategies to grow your audience and engage with them. [Source: DMNews]

3. Humans and AI: Partners in Customer Experience

For contact centers who still rely on manual processes, AI-powered tools might be the solution. Such tools can automate manual processes, improve the agent experience and increase the bottom line. [Source: CMS Wire]

4. Google developing advanced AI called Jarvis

Google is reportedly developing an advanced AI system called Project Jarvis. This tool is designed to automate everyday web-based tasks for users within a web browser, specifically tuned for Chrome. [Source: DMNews]

5. LinkedIn rolls out post boosting for Lead Generation

LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using LinkedIn’s first-party data. [Source: Search Engine Land]

6. How Better Mid-Funnel Measurement Will Transform Marketing

The new battleground for advertisers exists in the core—the mid funnel—that space between awareness and conversion where people decide which brands warrant their actual consideration. [Source: Adweek]

7. The Urgency of Transparency, Control, and Data Use in CTV Advertising

The digital video advertising landscape continues to expand rapidly, with spending expected to grow by 16% to $62.9 billion in 2024. [Source: Adweek]

8. Start the Shift to Signal-Based Marketing

“Thrive in a Signal-Based World,” created with Amazon Ads, explores how brands and agencies can leverage signal-based marketing to maintain relevance and drive performance in this new environment. [Source: Adweek]

9. Build a Strong Attribution Strategy to Fight Fragmentation

Today’s average path to purchase involves 56 touch points across various platforms. This proliferation of channels introduces a new layer of complexity and complicates creative alignment, as disjointed campaigns lead to consumer distrust and frustration. [Source: Adweek]

10. Why data is the Achilles Heel of AI (and every other business plan)

Companies need to put their data houses in order before moving ahead with generative AI initiatives, warn two new surveys. [Source: Zdnet]

1.Rethinking the Marketing Funnel: Adapting to a New Reality

Marketing funnels have become less linear and more complex due to diverse customer interactions across multiple platforms. [Source: CMS Wire]

2. A symphony of senses: The art of festive experiential marketing

Apart from being discussed when a noteworthy brand does something outstanding, experiential marketing has struggled to find its way into the barrage of discourse about festive marketing.  [Source: Social Samosa]

3. Is Your Organization Ready for a Geolocation-Driven Content Strategy?

Geolocation marketing improves digital engagement by delivering personalized experiences based on location and driving brand loyalty. [Source: CMS Wire]

4. Create a Customer-Centric Culture Through Engaged, Empowered Teams

A strong customer-centric culture is directly linked to increased revenue by aligning employee efforts with business objectives. [Source: CMS Wire]

5. Micro Vs. Macro: Is influencer marketing the right way?

Consumers now rely heavily on social media for purchasing decisions, and influencers, trusted by their followers, can drive brand awareness and sales. [Source: Financial Express]

6. Gaming brands level up with festive marketing for Diwali

According to recent insights, the overall advertising expenditure (AdEx) in India is expected to rise by 6.8% this festive season compared to last year, with some sectors, including gaming, anticipating even higher growth rates.  [Source: Exchange4Media]

7. From buzzword to bottom line: 3 ways advertisers can get more out of their AI investment

AI and automation tools are key to mining today’s rich seam of news publishing advertising opportunities. But – newsflash – marketers aren’t getting the most out of them yet, so they’re potentially losing out on big brand wins. [Source: The Drum]

8. AI & Automation for SEO: Scale Efforts and Drive Revenue

The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses to stay competitive and deliver unprecedented value. [Source: Search Engine Journal]

9. Top 10 Advanced Technology Trends to Watch in 2025

In 2024, technologies like Artificial Intelligence (AI), Machine Learning (ML), humanoid robots, and neurological chips were the talk of the town. Gartner recently released its list of ten strategic technology trends expected to dominate in the next decade. [Source: Entrepreneur.com]

10. Consumer goods firms overhaul marketing strategies to catch Gen Z attention

According to a study, the generation born between 1997 and 2012 and popularly known as Gen Z constitutes the largest cohort of India’s population at 377 million. This segment currently accounts for $860 billion of consumer spending, which is expected to swell to $2 trillion in the next ten years. [Source: Live Mint]