Tag: digital media

Weekend Digital Media Round-up: Google’s Revised Site Speed Tool, Facebook’s Premium Video Advertising Option, Quora’s Bulk Ad Creation and More…

1. Google revamps Test My Site mobile site speed tool

Google has rebuilt its site speed tool that first launched in 2016 – Test My Site (which can be used to test any site without the user being the verified owner) now features more details on a site’s mobile site speed. [Source: Search Engine Land]

2. Facebook Announces ‘Facebook Showcase’ Premium Video Advertising Option

Facebook has launched its new ‘Facebook Showcase’ ad program, which is aimed at giving bigger advertisers the opportunity to boost brand awareness in connection to popular Watch shows. [Source: Social Media Today]

3. Quora intros bulk ad creation, editing

If you’re a current Quora advertiser, now’s a good time to download and spot check your current ads by downloading them with the editor. [Source: Marketing Land]

4. Google Rolls Out Three Brand New Features, Including Video for Responsive Display Ads

Google is introducing three new features for Responsive Display Ads that will improve the functionality of the ad network, providing marketers with new reporting capabilities. [Source: Logicserve Digital]

5. Google Assistant everywhere: more dedicated buttons, expansion on lower-end phones

Google is trying to make the Assistant a central part of nearly all of them. It announced more smartphones will carry a dedicated Google Assistant button. [Source: Search Engine Land

6. Integrate lead generation solution now works with Facebook Lead Ads campaigns

Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. [Source: MARTECH TODAY]

7. Google call-only ads getting ‘expanded’ with more characters

The big change is the addition of more text. Instead of a single 25-character headline, you’ll have two 30-character headlines. Plus, descriptions are increasing from 80 to 90 characters. [Source: Search Engine Land]

8. Google Search Console gives us domain properties to replace property sets

Google announced it has launched ‘domain properties’, a feature that lets you see data from a whole domain in one view within Google Search Console. [Source: Search Engine Land]

9. Google Ads to sunset average position reporting metric later this year

Google will retire average position reporting from Google Ads later this year. These new metrics give you a much clearer view of your prominence on the page than average position does. [Source: Search Engine Land]

10. Facebook testing new Ads Manager interface

From the initial preview, though, it looks like Facebook Ads Manager will feel much more intuitive to advertisers using other platforms. [Source: Marketing Land]

March 1, 2019
Weekend Digital Media Round-up: Google’s Mobile Web Voice Search, LinkedIn’s ‘Lookalike Audiences’, Quora’s Search-Like Keyword Targeting and More…
1. Google Adds Voice Input and Spoken Results to Mobile Web Search
Google has initiated an interesting move that users could already do voice search on the mobile web, with the Android keyboard microphone. [Source: Search Engine Land]
1. LinkedIn is Working on a New ‘Lookalike Audiences’ Feature
According to a recent report from Digiday, LinkedIn is working on a “lookalike audiences” feature “which would help advertisers target users who may be potential customers because they’re similar to the company’s existing customers.” [Source: WeRSM]
1. Quora Adds Search-Like Keyword Targeting, Auction Insights for Advertisers
To help advertisers better understand how they’re performing against others in the ad auctions, Quora introduced three new metrics on Thursday. [Source: Search Engine Land]
1. Instagram Denies Rumors Claiming That Posts Reach Only 7% of Followers
Instagram users, especially business account holders, have been complaining of late that Instagram has made some tweaks to its algorithm, that limit post visibility. Instagram in a series of tweets from its official Twitter handle clarified the issue. [Source: Logicserve Digital]
1. Google’s Best Practices For Improving Your Google Ads Optimization Score
Users can manage their Google Ads account more efficiently by prioritizing which actions have the highest potential improve optimization score. Google Ads makes this easy by recommending the most impactful optimizations for an account. [Source: Search Engine Journal]
1. LinkedIn Launches Water Cooler Report to Highlight the Most Popular Posts
With LinkedIn currently seeing ‘record high levels’ of engagement, the professional social network has this week launched a new initiative to help marketers maximize their content performance, by highlighting the most popular, most engaging LinkedIn Publisher posts each month. [Source: Social Media Today]
1. Facebook To Allow Communication Between Messenger, Instagram and WhatsApp
Facebook is reportedly working on a solution for users on Messenger, Instagram, and WhatsApp to message each other between platforms. Each service would still exist is a standalone app, so users will not be forced to download another new app. [Source: Search Engine Journal]
1. Google Search Console to Alert Users About Site Hacks and Malware
Google added a ‘Security Issues’ tab in Search Console that will report on harmful activities like site hacks and malware. Within this tab, Search Console will notify webmasters about anything on their site that prompts Google Chrome to display a warning to visitors. [Source: Search Engine Journal]
1. Marketers are Shifting Advertising Budgets to LinkedIn
Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a programmatic advertising survey conducted by DigiDay, 42% of media buyers plan to increase their ad spending on LinkedIn. [Source: Search Engine Journal]
1. Google Search Ads Can Show on YouTube Search Results Too
Google is incorporating YouTube into its Search Partners network. When Search text ad campaigns are opted-into Search Partners, your text ads may appear on YouTube search results pages. [Source: Search Engine Land]
February 1, 2019
Weekend Digital Media News Roundup: Google Tweaks Desktop SERP, Facebook’s Dynamic Ads, AdWords Editor Updates and more…
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
1. Four Things To Consider Before Marketing On A New Digital Channel
According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels. (Source: Econsultancy)
1. How Storytelling Helps SEO?
Without an appealing story, it becomes difficult for brands to showcase their products and services to their target audiences. (Source: Logicserve Digital)
1. Facebook Adds Dynamic Ads For Mobile App Installs
The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year. (Source : Social Times)
1. 5 Reasons Why Instagram Should Be A Part Of Your 2017 Digital Marketing Spend.
With more than half a billion users and more than 30 billion images on the site at present, Instagram is emerging as one of the most powerful marketing tool for businesses today. (Source: Logicserve Digital)
1. Google App Now Organizes Cards Into 2 Categories: Interests & Upcoming Events
The latest round of Google App updates also includes a card that lets users choose specific topics of interest to personalize app content. (Source: Search Engine Land)
1. Report: 91 Percent Would Use Abandoned Apps Again If Disliked Issues Addressed
Mobile apps command about 60 percent of digital media time, according to comScore’s 2016 Mobile App Report. However, that time is concentrated in a relatively small number of top apps that people use regularly. (Source: Marketing Land)
1. Amazon’s New Header-Bidding Play Could Speed Pages
Amazon is reportedly launching a cloud-based header-bidding solution, aimed at competing with Google. Details of the product are sparse, but the theory is that it would be Amazon’s first wrapper tag. (Source: Digiday)
1. Among Latest Adwords Editor Updates: Convert Text Ads To Responsive Ads
The new version of AdWords Editor includes support for several features, including bulk creation of responsive ads from text ads. (Source: Search Engine Land)
1. Google Tweaks Desktop Serp, Boosting Visibility Of Twitter And News Listings
As first reported at SEOJournal.com, Google has tweaked its desktop SERP UI, re-ordering results in a way that emphasizes entries from Google News and Twitter. (Source: Social Media Today)
1. The 7 Content Marketing Trends That Matter In 2017
Being great at content marketing was harder to do in 2016 than ever before. That’s because there’s more content in more places, with more topics and more faces. (Source: Convince and Convert)
December 9, 2016
Weekend Digital Media News Roundup: Logicserve Digital partners with Lotame, Facebook Opens Creative Hub, Ranked Conversation on Twitter and more…
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
1. Lotame And Logicserve Digital Enter Into A Strategic Partnership
This move will help the agency provide a customized approach to brands based on their understanding of audience behaviours as well as product needs. (Source : Brand Equity – The Economic Times)
1. Google Makes It Easier To Add & Remove Emails From Customer Match Lists In Adwords
Advertisers can now add and remove email addresses from existing Customer Match lists in AdWords by uploading a file to the list. (Source: Search Engine Land)
1. Amazon Swings Into Header Bidding With Cloud-Based Service For Publishers
Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter. (Source: Ad Age India)
1. Tips to use Linkedin Pulse To Drive Traffic To Your Website.
LinkedIn Pulse is an efficient tool if you understand how to use it for promotions and publicizing. It is one of the best platform available in social media marketing. (Source: Logicserve Digital)
1. Facebook Opens ‘Creative Hub’ Ad Testing Platform To All Users
Have you ever wanted to try out Facebook ad options like Carousels and Canvas but thought they look a little bit too complicated and are probably beyond your technical capacity?. (Source: Social Media Today)
1. Using Keywords For Seo Just Got Easier With This Guide
Choosing the right keyword is the first thing digital marketers should keep in mind before rolling out an online campaign. (Source: Logicserve Digital)
1. Google and Bing Increase Sitemap File Size Limit To 50 MB
In a joint announcement between Google and Bing, the companies have stated they are increasing the limit of sitemap file sizes from the standard 10 MB to 50 MB. (Source: Search Engine Journal)
1. Ranked Conversations Have Arrived To The Twitter Mobile Experience
Twitter has rolled out conversation ranking to the mobile app, giving it the same experience that the desktop has had since the summer of 2015. (Source: Marketing Land)
1. Google Drops The Content Keywords Feature From Google Search Console
It is official. After hinting at removing the Google content keywords report from Google Search Console, Google did it. (Source: Search Engine Land)
1. Pinterest Launches Showcase To Give Brands A Way To Shape Their Stories
Announced today, the platform has launched a new feature it calls Showcase, allowing visitors who interact with business profiles on Pinterest to see manually selected visuals that best depict the brand. (Source: Marketing Land)
December 2, 2016
Twitter Adds New Automated Customer Response Tools to DMs and more : This week in Digital Marketing
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
1. Twitter Adds New Automated Customer Response Tools to DMs
With all the focus on direct messaging for business – with Facebook, in particular, looking to improve their customer experience options through the use of messaging
1. Measure Your Conversions And Track The Ads On Facebook
Do you regularly advertise on Facebook? But are your ads getting you the value? Or do you properly track and measure your return on investment on these ads?
1. Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts
Brands are spending to drive offline sales, but not partnering with retailers or properly measuring the in-store impact of digital.
1. Instagram Adds Shopping Tags to Boost Product Discovery
Instagram’s looking to up their eCommerce game with the addition of new shoppable tags in photos.
1. When going HTTPS, don’t forget about local citations!
Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.
1. Reinforce Your Online Presence By Adhering To This App Permission Guide
Hacking, phishing, and incidents of identity thefts have become a regular phenomenon not only for PCs but also for Android mobile devices.
1. Mobile internet use passes desktop for the first time, study finds
More users around the world are accessing the internet from mobile devices than from desktop computers for the first time, according to internet monitoring firm StatCounter.
1. 5 ways to use personalized video in your next marketing campaign
Personalized video is the happy, and very effective, marriage of two of today’s hottest marketing trends: personalization and video.
1. Should you be using LinkedIn Ads?
All too often, I hear two complaints about LinkedIn Ads: it’s too expensive or it doesn’t work. Generally, when I hear this feedback, it’s from those who don’t have the right business to be advertising on LinkedIn.
1. Apple Search Ads are driving installs with high retention rates
A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results.
November 4, 2016

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