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Tag: digital marketing

  • Google announces Accelerated Mobile Pages (AMP) will trump App Deep Links

    Google announces Accelerated Mobile Pages (AMP) will trump App Deep Links

    Speaking at SMX East, held recently in New York, the head of Global Product Partnership at Google, Adam Greenberg revealed that AMP pages will “override app deep link”. For example, if you are a publisher whose website has AMP (Accelerated Mobile Pages) URLs activated and if you have a mobile app with Google App Indexing, users who download your app will be able to view the AMP URL instead of the deep link to the content contained in your app.

    amp_google_deep_linking

    Google’s Senior Webmaster Trends Analyst John Muller too confirmed this statement by tweeting—

    Recently, Google was in the news for carrying AMP to the core mobile search results. However, the tech giant was quick enough to make notable changes to its project soon after the rollout. As per the changelog, AMP will override app deep links.

    Google has taken several initiatives over the years to promote App Indexing by encouraging app developers to incorporate deep links to their apps along with App Indexing. But presently, if you have deployed both AMP and App Indexing to your website, Google search results will prefer to show the AMP pages above the deep link to your app pages.

    What Made Google Update Its Changelog Soon After the Rollout?

    Reiterating on the immediate and quick update, Google said that they have taken this decision because AMP helps them deliver their services in a better way because of its reliability and speed, besides helping Google enhance the user experience. The tech giant further said that Accelerated Mobile Page uses ten times less data compared to a non-Accelerated Mobile Page. Moreover, AMP utilises smart caching to ensure content and advertorials are displayed flawlessly.

    LogicSpeak:

    As mentioned above, Google believes people like AMP pages as they load pretty fast and consume 10x less data compared to non AMP pages. To provide a faster experience, Google is planning to show your AMP pages over the deep link to the page. In simple terms, if your user has downloaded your app and you have the deep linking in place; at the same time if you have created AMP pages, Google will serve the AMP pages above the deep link to your app pages. This can reduce traffic to your app pages.

  • We are at India Affiliate Summit 2016! Let’s meet and talk data

    We are at India Affiliate Summit 2016! Let’s meet and talk data

    Indian-Affiliate-Summit-2016 @LogicserveDigi

    Logicserve Digital will be a part of the prestigious, “India Affiliate Summit 2016 (#IAS2016)”, from Sept 1st – 2nd at The Leela Ambience, Gurgaon.  Our co-founder and CEO, Prasad Shejale, will be a panelist at the “Means or the End: Last Click vs Multi click attribution.” It will be held on 1st Sept, 04.15 – 05.05 pm.

    The session will focus on understanding the current industry norm of last click wins and touch up on the age old discussion that is it fair or unfair to affiliates. Alongside, the session will highlight the feasibility of multi-click attribution model and the way emerging technologies can help in solving the issues related to the attribution model.

    Prasad shares that, “India Affiliate Summit 2016, is an excellent platform for all affiliates to meet, discuss and find answers to some of the important challenges the affiliate industry is facing today. Looking forward to the panel session at IAS16; hope to connect and engage in deliberation with many more in the industry through this platform. “

    Meet the team that will be attending the summit:

    Other knowledge sharing sessions we are looking forward to:

    • Importance of Data Quality and Campaign Optimization – A session on challenges faced while interpreting numbers and how to deal with them
    • Synergizing Brand building and Affiliate marketing – A session on aligning affiliate and marketing program
    • Ordering its way to Growth: Affiliate for Ecommerce/Food tech – A session on integration of affiliate marketing online and offline.
    • Mobile Affiliate Marketing: World of Apps, Pops, re-directs & advertising – A session on how mobile affiliate marketing runs and what should be the focus

    With 250+ companies participating and 1500+ delegates, the summit will provide everyone in the digital space with valuable takeaways.

    Have something to share or know anyone from the team? Let’s connect and share our ideas on digital marketing. Just hit us up at logic_digital if you will also be at The Leela’s.

  • Google’s newest feature – “Now on Tap’ recognition

    Google ‘Now on Tap’ sounded absurdly cool when it was released a year ago, but it has failed to gain the momentum that was expected and alternatively been quite dreary. It is clearly toying with a component that could make it substantially more valuable. Users are seeing optical character recognition as a major aspect of ‘On Tap’; however the execution appears to be very early.

    With respect to optical character recognition, it is not quite the same as checking the content on a page or as it has been consistent on Google. This new feature is now equipped to identify the text embedded in photos like regular searches. An important factor to consider would be that this feature does not work on all phones equally. Different phones give different OCR results and one has to have an android device upgraded to the latest 6.0 Marshmallow version to try out this cool feature.

    It was first spotted by Reddit users who experimented with this idea. The highlight of OCR on Google ‘Now on Tap’ is by all accounts in its initial stages as it gives distinctive results every time. Most of the times, it does not convey any results at all. The simplest way to work around this is to take a picture from the upgraded 6.0 version of the Android camera and scan it with Google Now on Tap. This amazing feature reads all the content or even phone numbers from the image and furnishes results.

    Google Now - Latest Feature (Img. courtesy :gadgets.ndtv.com )
    Google Now – Latest Feature (Img. courtesy :gadgets.ndtv.com )

    We tried this feature on the Nexus 6P and it worked several times. It helped us find information of the text in the images as above. While some Reddit clients checked for book and TV information and got their corresponding outcome. While some scanned phone numbers and were shown Google Card. Since this feature is quite in the nascent stage, Google hasn’t promoted it yet. Regardless, it is an appreciated component for most Android users.

    Character recognition to read posts (img courtesy :gadgets.ndtv.com)
    Character recognition to read posts (img courtesy :gadgets.ndtv.com)

    Although the feature hasn’t been doing the best job at recognition. In the above example, when pointed at a calendar full of manual hand written notes, the viewfinder recognizes ‘Clift’ instead of ‘’Clift’. Peculiarly, when I pointed the camera specifically at Villa Florence (the name of an inn in San Francisco) and centered in on the content, it didn’t show any results. Similarly, while attempting to point the camera at the Giants sweatshirt. As you see from the above picture the group’s name and logo is exceptionally conspicuous. Easily identifiable phone numbers and large texts may work well. This clearly is at its experimental stage but could show signs of improvement or could disappear entirely.

    Google will now let you export your files as epub files, a common format for eBooks. This is part of a new feature by Google Drive. One of the components of epub files are that their design is indicated by the gadget’s screen size, something missing in pdf formats. Besides Amazon Kindle devices, the file is supported by almost all the e-readers.

    Reference : https://goo.gl/vXMN70

  • News:Chinese investors pour funds into the Indian digital start-ups

    News:Chinese investors pour funds into the Indian digital start-ups

    China invests in India's digital startups @LogicserveDigi

    For many years, Investment from China was only 0.47% ($1.2 billion) of the total FDI inflow in India between the years 2000-2015. The investment flow from China remained a hostage to the security concerns though it was one of the India’s largest trading partners in 2008 surpassing the US.

    However, looking at the recent announcements, there is a complete overhaul in this situation. Wanda, the largest commercial real estate developers in China, announced $10 billion worth investment in Haryana. The largest carmaker in China, SAIC Motor, has proposed to purchase the GM’s Gujarat facility. Around 100 SME’s in China have pledged investments worth $1 billion.

    At the start of the New Year, Ctrip, China’s online travel company took a strategic stake in Baidu and Makemytrip, also unveiling their talks with several India start-ups for funding.

    Frank Hancock, the managing director at Barclays said that the Chinese internet companies have acknowledged the high potential the digital start-ups in India has and there is quite likeness in the experiences and learning curves.

    China’s investment in India is estimated to be $5 – $10 billion in 2015-2018. From 1st January 2015 to 22nd January 2016, Asian investors shortlisted 48 Indian start-ups to provide financial support. 22 companies from countries that include South Korea, Japan, Taiwan, Singapore, Malaysia, and China partook in the round of funding of $3.4 billion worth during this time. The major Chinese investors include Alibaba, Wanda, Baidu, SAIC, Tencent Holdings and SAFE.

    Reference: https://goo.gl/gUu6NL

  • GOOGLE REVOLUTIONISES EMAIL MARKETING WITH GMAIL ADS

    Over the years, email has become an integral part of our everyday life. Be it staying in touch with family and friends to getting updates from favourite brands, Email plays a huge role today. Brands have constantly sought ways to utilise this medium to reach out to their audience. Google’s Gmail Ads is the most recent platform that will give brands the much needed edge when it comes to Email Marketing.

    What are Gmail Ads?

    Gmail Ads, formerly known as Gmail Sponsored Promotion, is a type of online advertising within the Google AdWords platform. In case you haven’t seen Gmail Ads, you can find them at the top of the Promotions tab in your personal Gmail inbox. Gmail Ads are highly-targeted promotions wherein the campaigns are conducted based on a user’s recent email behaviour and online purchase.

    Gmail Ads

    For instance, if a user has booked a travel ticket to Goa, they will receive a holiday purchase receipt in their inbox. An hotelier or a resort based in Goa can target this user by displaying ads in their inbox the next time the user logs into his email.

    When a user clicks on a Gmail Ads, the advertiser is charged for the click and the user is shown an expanded ad, which redirects the visitor to a landing page, just like a regular Pay Per Click ad. Like Facebook Ads or Google Display Network, an advertiser can concentrate their advertising efforts targeting only those users who they deem most likely to be interested in their product.

    How to Create a Gmail Ads Campaign?

    From a purely technical point of view, Gmail Ads are same as Display campaign. An advertiser familiar with Google Display Network would find it really easy to setup a Gmail Ads campaign. The first step is to setup a Display Network Only campaign.

    Gmail Ads campaign shares the exact targeting options as any Display Campaign. The key differentiators that make an ad group a ‘Gmail Ads’ one are:

    1. An advertiser has to opt for managed placement: mail.google.com.

    remarketing      2. An advertiser has to use Gmail Ads specific creative units.

    3. Gmail Ads offers a few unique reporting columns which are specific to the platform. These include reporting on the number of saves and forwards. An advertiser can acquire these indicators from the ‘Gmail Ads’ set of columns.

    gmails ads

    What are the Targeting Methods in Gmail Ads?

    An advertiser who is familiar with Google Display Network will find that Gmail Ads offer targeting options which are similar to GDN. The key highlight here is that Gmail Ads targeting allows you to make specific strategies to combat competitor brands. An advertiser can form specific strategies based on particular keywords for niche products.

    Targeting options available in Gmail Ads:

    Gmail Targeting options

    How To Create an ad unit for Gmail Ads campaign?

    For creating the ad unit for Gmail Ads campaign, an advertiser has to go to the “Ads” tab within the ad group. Click on the “+Ads” button and go to “Ad Gallery” and select “Gmail Ads.”

    Points to Note When Creating an ad unit in Gmail Ads

    1. An advertiser has to name their ad, so as to identify it in AdWords
    2. An advertiser has to add a display and destination URL
    3. A brand logo, not larger than 144px x 144px
    4. The brand name, not more than 16 characters
    5. A subject line for the email, maximum 25 characters
    6. A description or ad text, maximum 100 characters,
    7. An expanded ad unit image, not larger than 650 X 650.

    The most frequently used template is the single clickable image, which allows an advertiser to use a single image and call to action, however an advertiser can experiment based on their campaign requirement. An advertiser is offered the following Gmail Ads templates that they can choose from:

    Gmail Ads

    How does a typical Gmail Ad appear on screen?

    A typical Gmail Ad unit consists of two parts – A teaser Ad and An Expanded Ad Unit. The teaser creates the initial interest amongst the user. Once the user clicks the teaser, the fully expanded ad, which looks like an email, is served.

    Teaser and expanded AD

    A Gmail Ad teaser has a 25 Character headline field and a 100 character body text field. The advertiser can add a 144px X 144px image along with a ‘Company Name’ field. These will be displayed on the left hand side of the ad.

    The expanded ad unit, which is displayed once the user clicks open the teaser ad, expands into the email area of Gmail. The expanded ad is not more than 650px X 650px. The expanded ad can feature static images, text, links, and embedded YouTube Videos and lead forms within the campaign creative.

    The advertiser is charged on a CPC basis when a user clicks on the teaser to open the expanded ad. The expanded ads offer call to action that can drive traffic to the advertiser’s website. No additional costs are levied if a user visits the advertised landing page or takes an action within the expanded ad.

     

    Key Takeaways:

    • Optimum Delivery: Show ads only 10x per user within a 30-day period until they open or dismiss it.
    • Effective Formats: See an open rate of up to 3.5% on average.
    • Engaging Ads: Make ads engaging with images and lead forms.
    • Better Performance: At-par, if not better, performance compared to other display placements.
    • Additional Matrix: Gmail Ads lead to thousands of “saves” and “forwards” that can’t be measured by traditional search and display advertising campaigns.
    • Higher Open Rate: Gmail Ads usually have a higher open rate; primarily due to teaser ads being placed in a premium position (top of the mail box) leading to higher opens of the teaser ads.

    The higher open rate, due to the premium position of the teaser ad, results in a lot of money being spent behind opens and eventually, if people don’t click to go to the website, the cost per website click becomes very high. That being said, the value proposition that Gmail Ads offer is that it is an ideal platform for branding and provides greater exposure thanks to the big canvas.

    Gmail Ads is a really great platform that can help an advertiser generate awareness amongst their target audience. While at the same it is also a great platform that drives conversions, as well. Gmail Ads have become an integral part of AdWords add to it the fact that they are cost-effective, an advertiser has a platform that is efficient and perfect to experiment on. Although, to create a successful Gmail Ad campaign, thoughtful planning and strategy is required at the core and creatives that are really engaging and out of the box.

     

  • Must Follow Digital Marketing Professionals

    Must Follow Digital Marketing Professionals

    LSD-Blogpost-Digital-marketing-professional @LogicserveDigi

    With Google being absolutely stringent regarding aggressive use of SEO techniques, the year 2014 became unconventional as experts were inclined to explore the non SEO tools for marketing. Neil Patel, Seth Godin, Aron Lee, Danny Brown and Jay Bear were the remarkable achievers of 2014. And now, We’ve put together a list of outstanding digital marketing professionals whom you should follow in 2015. These professionals come with extensive internet marketing expertise and years of experimental knowledge.

     

    Jeff Bullas

     

    Google has revised the SEO rules. Now search engine marketing relies heavily on social media presence instead of a tricky process. Follow Jeff Bullar to learn incredible social media marketing tips, tools, updates and innovative techniques. Forbes recognizes his work and accomplishments, and ranks him as the 8th of the top 10 social marketing talents and 1st as the content marketing Influencer of the year 2014.

     

    Kim Garst

     

    For online marketing professionals and the overall B2B segment, LinkedIn and Twitter will be an important business promotion tool always. Boom Social CEO Kim Garst is a social media expert, who has been found to build remarkable brand identities on the social media grounds.

     

    Joe Pulizzi

     

    Your writing should connect and talk to the reader. Plus, you will need a promotional strategy to put it before the curious crowd. Follow Joe Pulizzi for his exceptional content marketing skills. This entrepreneur, speaker and author is really one of its kind.

     

    Joanna Weibe

     

    Similarly, you will also find Joanna a convincing content writing expert. She writes and manages “Copyhackers”. You will find her posts extremely informative and educational.

     

    Chad White

     

    Email marketing will be an indispensable tool for increasing business revenue. Follow Chad to learn the unbeatable techniques through his publications. His research and annotations have appeared in USA today, Wall Street Journal and the New York Times.

     

    Ryan Deiss

     

    His knowledge and niche expertise puts him apart from his counterparts. Follow Ryan Deiss for updates, mind blowing email marketing funnels and his overall marketing expertise.

     

    Pat Flynn

     

    He put a bit unconventional approach to entertain his followers. He talks about his real life successes and failures to help followers conceptualize digital marketing trends and techniques.

     

    Darren Rowse

     

    He is the ProBlogger founder. The power of smart blogging is the subject he talks about. His blog has lots of tips to offer regarding making money online.

     

    Gael Breton

     

    Follow Gael Breton and his authority website to know everything about SEO and its advantages. He also talks a lot about social media. His website has some remarkable podcasting interviews with some of the best internet marketing minds.

     

    Ana Hoffman

     

    The SEO industry is going to be extremely unpredictable. SEO professionals now need to keep pace with the frequently changing methodologies. Ana Hoffman shares in depth knowledge about serious traffic generation.

  • How to Create a Digital Marketing Funnel

    How to Create a Digital Marketing Funnel

    Digital marketing funnel @LogicserveDigi

    A lot of people believe that creating a sales funnel is a dead marketing tactics, but we have a different opinion altogether. While such business tactics has been used extensively in the past; things have evolved a great deal. When you are looking to create the best digital marketing funnel, here are the things you need to be acquainted with.

     

    1.     Educating The Customers

    Initially, you need to offer the right kind of understanding and value to your customers. This step can be a little tricky because the people you approach have not yet made their decision to avail your products and/or services. In this step, you have to reach out to potential customers, explicitly define the problems which they are already facing and then give them the solution to their problems.

    This method aims at bringing more and more people interested in your service. You should not expect to have a 100% result because there will be people who are not going to be convinced regardless of what statistics and factual data you show them.

    You need to adopt the right approach and try and offer as much positive information as it is feasible. With the right information and a convincing pitch, you will be able to educate the customers and get them on your side as well. This strategy forms the top of the funnel.

     

    2.     Persuading The Customers

    This strategy falls in the middle of the funnel. It can be tricky and tough. In this part, your main aim is to persuade the customers to bring you sales. Once you have educated your potential customers; you now need to ensure that they are actually influenced by the quality of your products and services ad express desire to buy the same.

    Before the beginning of this stage, your customers are aware of what you have to offer. However, in this stage, you need to offer them even more incentives and make sure that they do not end up navigating away. You need to offer the best incentives and highlight the reasons as to why they should choose you. The more people you persuade, the better will be the output which you will get from the marketing funnel strategy. This stage can last for a longer duration depending upon the ease with which you can convince your customers.

     

    3.     Sell To The Customers

    This is the bottom part of the funnel and involves the use of the apt sales pitch. Despite knowing the details and being aware of the fundamentals, a sales pitch is mandatory because it is the thing that ultimately brings you the final sales. You need to have a clear call to action and you have to guide your customers to making the final sales. Offer free discounts or even products; hold giveaways, have lottery coupons or do whatever marketing which you thing can bring you quick and instant sales.

    When you are following this systematic step by step marketing funnel strategy, your business is likely to reap the right set of dividends and you may be able to enjoy the finest benefits as well.

    Previous Post: Tips To Create Quality Content

  • Why Infographics Matters in Digital Marketing

    Infographics-in-Digital-Marketing @LogicservDigi

    We live in an age where we are buffeted by a torrent of information flowing towards us. The Internet is truly a fire hose that keeps gushing out information. There was a time when you needed to travel to your local library to look up a piece of information in the Encyclopedia Britannica. Now, Wikipedia has thousands of times more information than Britannica ever did. The amount of information at our fingertips has exploded in the last 20 years with the growth of the internet.

    Infographics to The Rescue!

    From addictive social media websites that keep scrolling infinitely to endless entertaining and informative videos on YouTube, there is more content out there than we can hope to find the time to consume.

    The digital age has even disrupted the news business. To survive into the post-print era, newspapers are adopting a variety of new techniques while newcomers such as Vox, FiveThirthEight and Quartz seek to differentiate themselves with data-driven journalism.

    When you have a lot of related data, there is no better way to present that information than via using graphical elements such as charts and other varieties of infographics.

    Infographics in Digital Marketing

    Digital marketing is no different than other content out there that is trying to attract attention to itself and saying “Look at me!”

    To hold the attention of the busy consumers, you need to present your information in an user-friendly manner. Infographics makes things easier to scan and grasp rather than information presented in a purely textual manner.

    If you can compress information from 500 words into a single eye-catching infographic, you got a far better chance that your message will reach the target audience.

    Even Google Trends shows how the interest in the term “infographics” has increased in the last decade.

    Trends-in-infographics @LogicserveDigi

    How Infographics Helps Digital Marketing

    Let us see a few ways in which use of infographics improves your digital marketing and content marketing campaign.

    Visually-rich Infographics Get More Eyeballs

    When you present your information in an infographic format with eye-catching detail rather than using pure text or tables, more of your target audience are likely to click it and peruse it rather than overlook it. When you create a digital marketing campaign, clearly the larger number of clicks it gets is the best indication of its success as a campaign.

    Viral Content

    When you create rich infographics, you increase the likelihood of its being shared on social media helping it go viral. People are more likely to share content that is interesting and infographics-rich content is usually more interesting than just bland text.

    For example, we might simply that the Pentagon has a budget close to $700 billion while NASA’s budget is in the range of $17 billion. Or, present that information in the form of a chart. Clearly, even a basic chart makes things look way more interesting.

    viral_content @LogicserveDigi

    SEO Benefits

    When content becomes popular and is widely shared, it has SEO benefits as Google and other search engines will give more weight to such content.

    LogicSpeak:
    When you present information using infographics, you can grow your reputation in a given field and be known as the subject matter expert and you will attract greater number of visitors. When visitors find the infographics interesting, they will stick around longer and the bounce rate will be lower for your campaign thus helping your digital marketing effort get more for your buck.

    So, go ahead and be sure to use visual-rich elements in your digital marketing campaigns and be sure that infographics are one of those elements.

     

    Previous Post: Google Penguin 3.0 – The Things You Need To Know

  • Introducing Logicserve Trading Desk: Your One Stop Destination for Media Planning & Buying

    https://www.youtube.com/watch?v=AxInnsqwqJY

    Currently, the extraordinary availability of Internet across mobile devices, coupled with a boom in the ecommerce industry has led to the emergence of complex marketing strategies which are being automated for on target deliverance and better ROI performance.

    The increase in ad space and slots available across websites implies enormous opportunities for advertisers to promote their products on par with relevant targeting using the accumulated data and its analysis.

    This digital marketing channel has given way to Ad exchanges and Agency Trading Desks which help the advertisers in buying media as per their objectives.

    Media buying through Demand Side Platforms takes place through Real Time Bidding (RTB). Real-time Bidding (RTB) refers to the purchase of display media/ad space through an auction. RTB allows advertisers to buy digital media space through bids which can be done on impression basis. Here, the advertisers retain the right to decide on the value of the bid of impression on the basis of detailed information made available on impressions. The entire RTB auction process happens in a fraction of second within which the auction is carried out, bids are evaluated and the best bid is placed.

    Real-time Bidding offers:

    • Bidding and ad placement in fraction of seconds
    • Self-optimization for better results

    Demand Side Platforms offer a single interface to digital marketers to buy as well as manage many ad exchange backed up by third party data. The DSPs can incorporate the Real Time Bidding process to offer competitive bidding of various banners and ads across their target groups enabling a well optimized marketing campaign with a superior tracking and monitoring system in place.

    Demand Side Platforms offer:

    • Availability of all ad-exchanges with third party data partners
    • Availability of inventory in India & rest of the world
    • Availability of relevant target audience along with key denominators
    • Availability of all display formats – mobile, video, standard and other formats
    • Availability of bid optimization as per campaign requirements
    • Transparency in reporting of ad performance in real-time

    Logicserve Trading Desk (LTD) offers convergence of latest media space technology and professional expertise. With enormous data to process which is growing every second, LTD helps in creating the best digital media campaigns with remarkable results.

    LTD has been successfully associated with best of Demand Side Platforms (DSPs) with Real Time Bidding (RTB) technology and premium publishers to offer the seamless integration of a campaign’s multimedia approach.

    The entire campaign is planned through a competitive analysis across audience insights, segmentation, optimization, ad retargeting and pricing. LTD’s association with premium technology partners ensures that the campaign is directed across the most suitable inventory by using RTB via DSPs

    Programmatic Buying and Bidding

    The evolving world of digital media is rapidly becoming an automated activity and by 2017 nearly 70% of the media spend is likely to be automated. In the future, programmatic buying and bidding i.e. buying and selling of ad inventories across desktop and mobile will be entirely automated.

    Programmatic buying takes place via exchanges, DSPs and ATDs. It allows you to set parameters for display of ads like target audience, geography, time, interests, behaviour, placement, categories and third party data, etc. LTD lets you customize campaigns as per your requirement. The digital media mix for campaigns can include video, mobile, desktop inventories and more, depending upon the audience presence across these channels.

    With an experienced team of media planning and buying professionals across Europe, U.K & India, our expertise in audience insights and segmentation, optimization and ad retargeting coupled with strong relations with ad partners ensures premium inventory made available at competitive price. Logicserve works in a transparent manner and offers all possible assistance including campaign insights, creative support during the campaign along with timely reporting.

  • Why are Pop-up Ads Important?

    Pop-up-Ads @LogicserveDigi

    The pop-up ads have been around since the advent of internet. These advertisements are essentially a kind of marketing strategy that is mainly intended to advertise the products/services and increase the website traffic volume. They are usually created by using JavaScript and they appear as secondary browser with the main browser window that the user is browsing. The content of the ads vary depending on the kind of message the brand want to convey to their audience.

    Most of the internet users consider pop-up ads as obtrusive and they use various pop-up killer tools for browsing the sites without any hindrance, these ads are still considered as a great way to grab the attention of the users and create an urge to buy the products or subscribe to their services. While the pop-up ads have been a huge global phenomenon since a long time, in India it has become a huge hit only recently. These ads have arrived in India with a bang and research indicates that it is one of the most widely used marketing tools by businesses in India. With the various benefits it offers, it is here to stay. The presence of various trading desk services like Logicserve Trading Desk (LTD), the business owners find it easy to use the pop-ads for promoting their business.

    Some of the important benefits of Pop-up ads for business are discussed below:

    • Increases brand visibility

    One of the important motives of the business, especially the start-up organizations is to gain maximum visibility. The pop-up ads are usually setup in a way that it appears at the centre of the page where the attention of the browser is focused. Thus it plays a vital role in capturing the attention of the browser and the user would definitely have a glance over the content of the ad before closing the window. Just like the advertisement insertion in the daily newspaper, the pop-up ads online is also a freestanding ad that the users cannot visually ignore. Amateur businesses looking to improve visibility can benefit from the services of LTD who have a healthy rapport with different publishers and can help you place your ad appropriately so that it reaches out to maximum number of targeted audience base.

    • Increased rate of traffic conversion

    The main purpose of any advertisement that the brands insert is to increase the sales. The pop-up ads can help you accomplish your sales goal provided if it is placed correctly on the website and at the right time. Also, it is important that the advertisement has a good call to action line that induces the readers to click on the advertisement. The key to maximize the traffic conversion rate is to research the consumer behaviour pattern and their needs and address them in your pitch. Trading desk services like LTD are experts in the industry and are known to help businesses create new opportunities for promoting their brand, they use robust technology to help brands win right audience and increase traffic conversion.

    • Immediate feedback from the customers

    The pop-up ads can be a wonderful tool to get immediate reaction from the customers. You can align the advertisement on the website so that it is visible vividly and the visitors can easily comment or inquire about the product or services you are offering. Additionally, these ads help you to know the customer sentiment towards your products or service and their perception towards your organization in general. LTD use top of the line tracking tools to gauge the customer response and provide the businesses the best information about customer behaviour and feedbacks.

    • Versatility

    This is another distinct advantage of the pop-up ads. Depending on the type of message you wish to set-up these ads provide a versatile platform to accommodate different kinds of types. Pop-up ads can be custom designed to prohibit the users from leaving the page without clicking on the ad. To make the ad more attractive and enticing you can embed a video or a video game in the ad. This would not only increase your visitors but also boost your brand credibility.

    LogicSpeak:

    With such amazing benefits it is no surprise that the Pop-up ads have become a huge hit among the Indian businesses. Today, more and more business, especially the small scale retail business owners are utilizing these ads to great advantage.

     

    Previous Post: How to Use Story Telling for Social Media

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