Tag: digital marketing

Weekend Digital Media Round-up: Google’s local discovery tool, Snapchat’s self-serve platform, Mailchimp’s email automation and more…
1. Google Shortcuts Use Personalization And Rich Content To Build Next-Gen Local Discovery Tool
Several weeks ago, without much fanfare, Google added new shortcut icons to its mobile app and website. They appear immediately under the search box to provide quick access to current weather, sports, entertainment and restaurant information. (Source: Search Engine Land)
1. Acxiom Adds Interest-Based Sharethis Data To Its Arsenal
Acxiom unveiled a new partnership with ShareThis. ShareThis provides those “share this” buttons you see on this and other websites, allowing users to quickly share links to content via social media or other avenues. (Source: MARTECH TODAY)
1. No Criminal Content – Facebook Sets It’s Priority
Earlier this week, the CEO announced that the company would expand their content moderation team from 4,500 to 7,000 people over the next one year. The expansion of the team is in addition to the various artificial intelligence measures, which were previously announced. (Source : Logicserve Digital)
1. Snapchat Rolls Out Self-Serve Platform For Its Vertical Video Ads
Within six months of letting advertisers buy its ads on a self-serve basis, Instagram’s advertiser base grew from “hundreds” to more than 200,000 advertisers, and that number has now ballooned to more than 1 million. (Source: Marketing Land)
1. Facebook’s Bringing ‘Reactions’ to Post Comments
Just over a month ago, Facebook announced that Reactions – those emoji-like cartoon characters you can use to respond to posts in addition to the basic ‘Like’ – are being made available within Messenger, giving people the option to respond to individual messages with a quick emoji. (Source: Social Media Today)
1. New Google Pilot Tests Shopping Ads On The Display Network
Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites in the Search Partners network. The inevitable extension to the Google Display Network is now here: the company has launched a pilot called Retail Shopping on Display. (Source: Search Engine Land)
1. The Immense Potential Of Tweet Monitoring
The analytics providers are tapping in the right keywords, which makes it easier for them to tap into the insight. It is quite obvious that the vastness of the data will not yield the desired results but it will only be beneficial if you catch the right mentions.
1. Mailchimp’s Email Automations Are Now Free To Everyone
MailChimp is announcing that all 15 million users of the free version of the platform can also create targeted emails triggered, for instance, by such events as a subscriber’s birthday or the on boarding of a new customer. (Source: MARTECH TODAY)
1. The Most Important Thing To Know About Facebook’s Ad Load Problem
Facebook may be running out of room for ads in people’s news feeds, but it’s starting to put ads in so many other places that while ad load on Facebook may be stagnating, ad load across Facebook Inc. is just beginning to ramp up. (Source: Marketing Land)
1. Google Develops Machine Learning System To Recognize Business Names From Street View Images
Registering your business details via Google My Business is a key step in the SEO process. Logging your business details enables Google to better index the relevant information, and present it in related search results, which can have significant benefits. (Source: Social Media Today)

Expert Opinion

Q. Effective Email Marketing – What should be the focus?

Today, apart from adhering to the basics of email marketing, marketers are offering customized solutions to their customers. What may work for one customer may not work for the other. This basically means that you need to understand the customers’ lifecycle and provide them with solutions to meet their requirements and bucket your campaigns in accordance. This kind of defined campaign results in improved open rate, click rate, maximizes conversions, while building on customer experience says Ayoshmita Biswas, VP & Head – Marketing, Corp Comm & CSR at Fullerton India Credit Co. Ltd.

Mentioned below are some parameters that should be taken into account for maximising customer experience using email marketing.
- Content: 47% of email recipients open email based on the subject line alone. Hence, understanding the customer behaviour across all buyer journey is important. This will help in creating compelling subject lines.
- Personalisation: Emails with personalised subject lines are 22% more likely to be opened. Over the years of sifting through emails and ended up conditioning people to abandon anything that doesn’t come from a known connection, be it a friend, family member or brand.
- Machine learning and AI – This will help make your emails relevant. It helps understand every element of the email stack, and also while creating real-time data for emails. Predictive lead scoring, matching subscribers with content, etc. will get easier with the use of these technologies
- Mobile compatibility – Emails will further shrink in size as more people view them on their mobiles. According to a 2016 research by mail Monday, email lines with 50-125 words had an optimal effect on the users. As consumption becomes, even more, mobile-centric, the number of words would reduce.
- Cross-channel data to fuel the customer’s view – Customer is looking for a seamless experience across all devices. Hence, channel data silos will eventually become redundant. Marketers can observe demographic, contextual and transactional data give a unified view of the customer. Hence, push email with the apt content at the right time will become vital for email marketing.
May 5, 2017
Mobile Page Speed – Importance & New Industry Benchmarks
Why should you care about Mobile Page Speed?
If you are wondering how to impress the Google crawlers, first think of the user experience on your site. One of the most important factors for a better user experience is your page speed. With more than half of the searches now on mobile devices, it is imperative to work on your mobile page speeds.

An old yet very informative post on Kissmetrics stated the following:
40% users abandon a site that takes more than three seconds to load

A one second delay in page response time can reduce your conversions by 7%

If a site makes $100,000 every day, one second delay in your page load time can potentially cost $2.5 million loss in sales every year

There are several useful articles on ‘think with Google’ that helps us understanding the importance of Mobile Page Speed and how to create a better mobile user experience.

While users expect sites to deliver fast and frictionless mobile experiences, the reality is that most of the mobile sites don’t live up to the expectations. We put most of our efforts to manage key engagement metrics (bounce rate, average time spent on the site, etc), we often ignore the mobile experience. Not to forget, searches on mobile devices have toppled desktop searches. If not now, then never! It’s high time we start concentrating equally on improving the mobile site experience.

One of the earlier researches from Google in 2016 stated the following facts. Although the research could be limited to US audiences, these facts are good enough for us to believe that mobile is future:-

30% of all the online shopping purchases happen on mobile devices

40% users leave a page that takes more than three seconds to load

79% shoppers who are dissatisfied with a site’s performance say they are less likely to purchase from the same site again

According to a recent post from Google:

53% users leave a page that takes more than three seconds to load – implies the dissatisfaction level has increased from 40% to 53%

Even though mobile searches have toppled the desktop searches, mobile conversion rates are lower than desktop – reasons could be, users still prefer to purchase on desktop and it can also be due to the slow loading mobile pages. Speed equals revenue!

70% of the pages analysed by Google, the visual content above the fold took almost seven seconds to load. And it took around 10 seconds to load the full visual on the page – implies most of the mobile pages are full of unwanted elements that take ages to load.

What are the new Industry Benchmarks for Mobile Page Speed?

Source : Think With Google

Google’s research had many other important findings:

70% of the mobile pages were over 1MB in size

36% were over 2MB

12% were over 4MB

One should note that 1.49MB takes around seven seconds to load using a fast 3G connection. So it’s pretty clear how important it is for you to have fast loading mobile pages!

Here is a link that can guide you on how to improve your mobile page speed:

https://testmysite.thinkwithgoogle.com/

With Google’s mobile-first index in the reckoning, it’s a must that you start optimising your sites for a better mobile user experience. A stitch in time saves nine!
March 17, 2017
Ad balance from Google Adsense – Know more about it
Google is constantly striving and evolving to provide better search results in the organic listings. Google is also emphasizing the importance of better content and fast loading site pages. Ultimately all these efforts lead to better user experience. Google also tries to add related features to its products.

Google Adsense is one such product that has constantly evolved in terms of bringing updates in the direction of better user experience. Google’s official blog for Adsense related information, Inside Adsense; posted an update on 13th January 2017 about Ad Balance.

Ad balance is a feature introduced to give more controls to publishers to provide better ads experience to site visitors. If you frequently visit the new interface of your Adsense account, you might have observed a new subtab named Ad balance under My ads.

It is very important to find the right balance between the user experience on your site and number of ads you show. Ad balance helps you adjust the volume of ads which can lead to a better user engagement with your content.

One need to note that this feature would help you showcase your best performing ads but that could also result in a minimal drop in earnings. But if you see the larger picture, with a better user experience, one could stay longer on your site and engage more with your content. This in turn can lead to better earnings in the long run.

Some other important factors you need to note here:
- If you have already enabled the Show fewer ads lab, you would be automatically moved to Ad balance feature
- When ads are removed, the ad unit will show as blank
Now let’s see how the feature looks like:

If you haven’t yet moved to the new Adsense interface, just click on this option that would appear on your old Adsense interface.

Click on My Ads under the menu of your new Adsense interface. Then click on Ad balance subtab. You would see a slider for Ad fill rate. This determines how often the ad space on your site is filled with ads.

For example, you would want to allow 80% potential ads on your site instead of 100%. Use the slider to set the Ad fill rate to 80%. This would fill your page with highest paying ads for up to 80% of the time.

Worth trying out. If it would add value to the overall user experience, it should ideally help you increase your Adsense revenue. But please note, Google doesn’t guarantee any specific results. Your Adsense revenue depends on various other factors that can include your content, ad placements, site layout, etc.

The post originally appeared here.
January 27, 2017
Top Marketing Trends Enhancing Customer Expectations in 2017 – Part 2
In today’s post, we will shed light on few more trends put forward by IBM and its partners that will help you drive multiple initiatives for strengthening customer connections for driving business growth and exploring innovative business opportunities. Here’s a rundown of the marketing trends that are worth paying attention to:
- Center-brain Marketing Combines Creativity and Tech to Drive Success in a Machine Learning-Driven Future: Marketing was traditionally considered as a right-brain activity; however, marketing is also a left-brain activity that is driven by cognitive technologies, data, and analytics. Marketing will soon be under the control of left-brain people who utilise artificial intelligence and machine learning for making crucial marketing decisions. With the concept of center-brain marketing, both technology and left-brain technical people will function together with right-brain creative thinkers to attain success in a machine learning-driven future.
Centre-brain marketing transformation makes use of technology, strategy, processes and people to make sure your organization is reaping the benefits of machine learning and left brain analytics while enabling right-brain creativity to generate the kind of revolutionary marketing that can propel the success of customers along with brand preference. Cognitive technologies will drive the future of marketing and companies lacking the right processes and workforce will be overshadowed by higher-performing business rivals. To know more, watch this video:
- Interactive email will empower new e-commerce opportunities: Email is the ideal platform for e-commerce conversion as it delivers the highest relevance along with well-timed content to your target audiences. Since email requires recipients to click through for completing an action, marketers are now counting on HTML Commerce which will enable marketers to sell directly from within HTML emails. It no doubt, requires some effective coding and the task of populating some dynamic content to cater to individual recipients but it offers outstanding opportunities. You should always keep in mind that your email database is the most crucial asset of your business; therefore, you should come up with smart strategies to drive significant growth for your company. Watch this video to know more:
- The astounding growth of dark data is motivating marketers to maximize their existing data: Dark data refers to the unstructured data acquired via different computer networks. It is the data accumulated, processed and stored by organizations for conducting daily business activities but are left unused as the executives are unable to make sense of it due to lack of proper tools. According to data analysts, by the year 2020, the digital universe will be 40 times bigger due to the significant increase of dark data. The marketers find this data explosion quite overwhelming as they are not prepared to tackle the challenges that their business is about to face owing to this outburst of data.
In 2017, marketers will emphasize more on making sense of the available data instead of capturing more of it. The focus will be on finding buying patterns, insights and behaviours in the available data.

Leading companies will count on the following five Vs of dynamic data—
- Volume: to determine how much data needs to be measured.
- Variety: to determine the variety of data required from different channel and how much of it is actually valuable.
- Velocity: to determine how fast your customer data travels.
- Veracity: to determine the accuracy of data.
- Value: to ensure that you capture useful data and also create more value for your consumers.
These 5 Vs will inspire marketers to feel less overwhelmed and more confident about their business as they will be prepared to handle big data explosion. To know more, watch this video:
- Mobile Apps are Changing the Face of Mobile Communication: Behaviour of mobile customers is changing rapidly. Today users download lesser number of mobile apps as they are moving to core apps. Moreover, at present times, brands do not consider apps as mere icons, but utilities that can have a significant impact in the daily lives of customers. To keep up with this trend, app developers are including their services– normally found within their exclusive app environment—through AI assistants, mobile operating systems, and other apps. For example, Uber is one such app that has been incorporated into Google Assistant, Allo, iMessage, Alexa, etc. To begin with, digital marketers should find out the platforms where their customers prefer spending maximum time. Social media platforms and messaging apps are some of the places digital marketers can consider. To know more, watch the following video:
- Smart marketers are pursuing a comprehensive view of customers’ journey to transform customer experience: In 2017, digital marketers will be taking all possible measures to offer customers with outstanding experiences by taking into account the comprehensive view of the customer journey. Smart marketers are leveraging advanced technology to analyse customer journey so that they can identify different issues and work together with their teams to resolve the issues. Moreover, organizations are also trying to comprehend why certain customers take certain actions during their journey with a specific brand. To offer exceptional customer experience, marketers are aligning all the departments of an organization, from billing and shipping to sales and customer service so as to create interactions of superior quality across all channels. Moreover, brands have been also giving priority to customer data for understanding customer journey. Having access to customer data is the best way to get insights about customer journeys.
Besides these marketing trends, few bonus trends have been put forward by IBM’s partners.
- Chatbots will gain momentum across industries: Chatbots can not only modernize transactions but also make the process of consumer interactions more efficient. Chatbots can be deployed across any messaging channel including Skype, WeChat, SMS, Facebook Messenger, and email. This year, marketers will focus more on the distinctive functionalities of chatbots so as to improve the process of interaction with new as well as existing customers.
- Marketers will focus more on automation and personalization: Marketing automation along with data-driven personalization is currently revolutionizing email marketing. This year, most of the brands will be emphasizing more on targeted messaging for increasing ROI.
- Performance-driven organizations will incorporate cognition and operationalisation into customer journey mapping: Customer journey mapping is a great way to comprehend customers’ perspectives as it helps businesses to cater to the requirements of their customers. It entails the creation of a visual map of the different ways in which customers connect with businesses all the way through the buying cycle. Moreover, it also motivates companies to achieve their business objectives for individual customers. This year, businesses will shape the customer experience by operationalizing customer journey maps. It means integrating the maps into the CRM platforms used by sales and customer service. Besides this, businesses will also incorporate cognitive capabilities to enhance customer engagement throughout customers’ journey and across the sales, marketing and service departments of an organization delivering that journey.
Conclusion:

By inculcating the trends, insights and tactics put forward by IBM and its partners into your marketing strategy, you can successfully go beyond the expectations of their customers. Smart brands follow a holistic approach to enhance customer experience. By analysing your current performance and by identifying the problem points that need improvement so as to delineate a plan of action, you can go a long way in redesigning customers’ journey.
January 27, 2017
Four Essential Content Marketing Tips to Help You Thrive in 2017

The New Year is knocking the door and it is high time for content marketers to think about their content marketing strategy for 2017. According to experts, content marketing in 2017 will no doubt flourish, but at the same time, it will become more challenging; thus, brands will need to be more creative with their content marketing strategy in the forthcoming year. In this post, we have compiled four indispensable content marketing trends that you may consider to raise the bar in your business in the coming year.

By writing compelling content, you can naturally grab the attention of your audience. Thus, before creating content, you should try to understand the needs of your customers to find out the problems faced by them so that you can generate content accordingly to solve their specific problems. For example, you may directly take the opinion of your customers through online polls or discuss with your customer care team to understand what your customers generally ask about. This will help you create convincing content that strikes a chord with your audience.

You may not be a specialist on the subject matter you are writing about. Therefore, it is advisable to partner with industry experts and influencers to co-create content. This is an effective way of promoting your content as it adds reliability and consistency to your piece. Besides this, when you involve influencers or industry experts in your marketing content, they are likely to share it with their online followers, thus, enabling your content to reach out to a wider audience.

In the absence of a content distribution plan, even the most innovative and engaging content may stay undiscovered. Therefore, while creating your content marketing strategy, make sure you emphasise on your content distribution plan to generate fresh traffic. Posting your content only on your website or blog is not enough. You should also enhance the social media reach of your content, and involve online influencers to share your content on their networks. The best way is to review the content distribution plan of your competitors and industry players to find out what works for you.

Infographics are attractive visuals used for simplifying complex data in a convincing manner so as to offer greater precision. In 2017, you can use Infographics as a communication tool, recruiting tool or leads generator by demonstrating the positive facets of your business, such as your sales trends over a specific period or by displaying your survey data and other engaging information. By combining Infographics with well-written text, you can easily penetrate into the minds of your audiences.

Video marketing too will continue to be a powerful tool for communicating your brand story in 2017. Live video will undergo massive growth in the coming year as Twitter, Facebook Live, YouTube Live, Instagram Stories and Snapchat are embracing live video with open arms. Video Marketing not only brings the highest ROI but also helps brands by illustrating their value proposition and strengthening relationships with their existing and prospective customers. Thus, marketers should keep up with this trend in 2017 to notice marked improvements in their content marketing strategy.

Content marketing tactics are constantly evolving. Moreover, every brand is different and calls for different content marketing strategy; thus, it is imperative for digital marketers to determine what works well for their brand and what does not, so as to evolve their own digital marketing strategy.

December 29, 2016
Weekend Digital Media News Roundup: What Digital marketers can learn from YouTube, Twitter overcharged advertisers, Instagram’s stickers and more…
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
- Twitter Overcharged Video Advertisers Due To Error In Its Android App
Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices and overcharged advertisers as a result, the company said on Thursday. (Source: Marketing Land)
- What Marketers Can Learn From YouTube Ads In 2016?
In this post, we will highlight the efforts undertaken by the best YouTube advertisers that have helped them go the extra mile to reach the top of the Year-end YouTube Ads Leaderboard which recognises the top 10 most-engaged with, most-loved, and most-viewed Google ads of 2016. (Source: Logicserve Digital)
- Google Amp Reports Now Differentiate Between Critical And Non-Critical Errors
Google has announced they’ve upgraded the AMP reports within the Google Search Console to “clearly differentiate between the critical issues that would prevent your page from being shown in the search results, and the other non-critical issues that would be good to fix.” (Source: Search Engine Land)
- Instagram Launches Stickers For Stories, But Advertisers Are Left Out For Now
Instagram stories has added some new flair to its product offering. Announced on 20^th Dec’16, Instagram has added special functionality to its stories. While they do not have a direct impact on advertisers just yet, they may be able to enhance the character of stories provided by brands. (Source: Marketing Land)
- How To Put Your Data Into Action?
In a data-driven society, data plays a crucial role in digital transformation. We dwell in a multi-device world where data acts as the most important asset for countless marketers. It goes without saying that organizations that count on data to stimulate decision-making and drive superior growth. (Source: Logicserve Digital)
- Facebook Adding More Event Prompts To Boost Personal Sharing
This became a key focus for The Social Network earlier this year after leaked reports suggested that sharing of personal updates on the network – people’s own thoughts and photos – had fallen by 21% between mid-2014 and mid-2015. (Source: Social Media Today)
- Time Spent On Mobile Surpasses TV, Says Kantar IMRB & MMA Report
The Mobile Marketing Association (MMA), in association with Kantar IMRB has released a report on Smartphones and Feature Phones Usage and Behavior 2016-17 in India. This is a first-of-its-kind report that studies the evolving nature of the Indian mobile consumers. (Source: Ad Age India)
- Facebook Announces Group Video Chats For Messenger
Given the popularity of video calls on the platform (245 million people make video calls in Messenger every month) and the use-case highlighted by other group video chat tools, like Houseparty, it seemed like a no-brainer that Facebook would eventually add group video capacity also. (Source: Social Media Today)
- These Are The 10 Most-Shared Holiday Videos
With the exception of Amazon and H&M, the bulk of the ads are from Europe, which isn’t surprising since U.K. marketers treat Christmas the way U.S. advertisers treat the Super Bowl. (Source: Ad Age India)
- LinkedIn Releases New Report On The Growing Freelance Marketplace
According to a new report from LinkedIn, 35% of the U.S. workforce are now freelancers. Whether you’re looking to grow your side hustle or want to jump in with both feet, LinkedIn’s data some valuable trends, gleaned from their ProFinder tool, the platform’s recent foray into the gig economy. (Source: Social Media Today)
December 23, 2016
How Smartphone Users Engage with Mobile Apps?

A survey recently conducted by Google and Ipsos reveals how smartphone users discover, use and engage with apps. Our last post emphasised on the crucial factors that drive smartphone users to discover and use mobile apps. In this post, we will be analysing how mobile app developers keep people engaged with apps.

People install mobile apps to make their life easier. Moreover, if an app helps serve a specific purpose, people are more likely to use them repeatedly. According to the survey, providing users with a wide array of interesting features and personalisation options are two crucial factors that keep users engaged and help build app preference.

The Role of Value and Convenience in Keeping Users Attracted to an App:

The most challenging issue is that apps can be immediately abandoned by users after making a transaction or finding the required information about a product or service. The survey revealed that 38% of users mostly download a mobile app when it is necessary to complete a purchase, post which they uninstall the app as their purpose has been served.

Thus, it becomes important for app developers to take measures to ensure that their apps are utilized by smartphone users not just once but over and over again. This can be done by adding value and utility to an app so as to avoid getting lost in the quagmire of apps available in the app stores.

Reengaging With the Brand:

App users need some motivation to re-engage with the abandoned apps. Since apps are quite useful during the purchase journey of consumers, app developers should take every possible measure to understand the consumers’ purchase journey.
There are several ways for app developers to win back their app users such as—adding new features to the app, offering attractive discounts, and less data consumption. Some other interesting findings from the survey are as follows:

• 36% of users said they would reuse the app if it was redesigned for easier use, whereas 32% users would prefer apps that use less mobile data; and

• 13% of users opined that they would reinstall apps if the apps offer discount coupons for their next purchase, whereas 17% of users are willing to use uninstalled apps again if the apps offer exclusive offers on products.

• Another 13% of users would reconsider using an app only if their family and friends start using it.

Mobile App Engagement Ads on Search Networks:

Such ads can go a long way in reminding users about the value of an unused app. They remind people to open your app again for making a purchase. For example, if you are planning to buy a leather jacket, you would search for “ladies leather jacket”, and since you already have a shopping app installed on your smartphone that you had used last year to buy a pair of summer jeans, the same app can reach out to you by displaying ads in search results on your smartphone or tablet so as to remind you of its existence and notify you about a discount on leather jackets.

Deep Links:

This is yet another way app developers can help users to discover what they are looking for. For example, by incorporating deep links to an ad, mobile app engagement ads can directly link you to the listings within the app for leather jackets for women.

Stand Out From the Crowd:

Last but not least, app developers should keep in mind that the market is teeming with countless apps. Therefore, to catch the attention of users, app developers need to design unique apps so that people get enticed to use them time and again.

By adhering to these guidelines, app developers can keep users engaged with their apps. The findings from the survey conducted by Google and Ipsos MediaCT will not only help app developers to come up with effective app marketing tactics but also to attract and retain customers.

What steps are you taking to differentiate your mobile app to keep your users engaged? Do share your ideas by commenting below.

December 16, 2016
Lotame and Logicserve Digital enter into a strategic partnership

Logicserve Digital, an integrated media planning and buying agency has entered into a partnership with Lotame, one of the world’s leading data management platforms (DMP). This will help the agency provide a customized approach to brands based on their understanding of audience behaviours as well as product needs.

For the complete news item please refer to the source.

Source : Brand Equity ( The Economic Times)

November 30, 2016
Top 5 Free Marketing Tools Every Digital Marketer Should Use
Marketing tools are indispensable for any digital business. There are various advantages of deploying marketing tools as they help you get an idea about the online marketplace, gather geographical and demographic data, besides keeping an eye on the content strategies of your competitors. Here are top five free marketing tools that you may consider for your online business.
1. AdClarity: Launched by an Israeli company called BIScience, AdClarity is one of the most preferred computer intelligence software as well as social media solution for digital marketers. This useful marketing tool helps you analyze which traffic sources, online campaigns and marketing creative are functioning efficiently for your business rivals. If you are a digital marketer, AdClarity can give you adequate data about your competitor’s advertising strategy. For example, if you want to find out with whom your competitors are advertising with, AdClarity can provide you with the required information.
  Source : Smart Insights
2. SimilarWeb: This is another leading digital marketing tool available to digital markets free of cost. With the help of this tool, you can see website visits categorized by—
  (i) keywords used by your competitors along with ‘not provided’ keywords, (ii) the number of mobile application users, and (iii) traffic source.
  
  SimilarWeb also has a paid version that shows organic as well paid keywords. It also assesses the most popular webpages, evaluates the strength of campaigns, along with mobile app engagement. SimilarWeb uses data that is accumulated through browser extensions or toolbars. The accuracy of this marketing tool may differ according to the particular category that you are examining.
  
  Source : Smart Insights
3. Quantcast Measure: If you are looking for audience insights for more than 100 million websites without spending a single penny, Quantcast Measure is the ideal tool for you. Quantacast Measure also offers you with comprehensive demographic data along with statistics pertaining to lifestyle and geography. This free marketing tool also provides you with a wide array of data mining tools and analytics so that you can analyze the behaviour of your audiences across different digital platforms or devices. Quantcast Measure helps you obtain geographic and demographic profiles of your audience and that of your competitors for mobile apps as well as websites.
  Source : Smart Insights
4. Google Analytics Benchmarking: Google Analytics is for all digital marketers as it enables them to comprehend overall effectiveness of online marketing. Google Analytics Benchmarking is a free feature offered by Google Analytics that helps you evaluate websites automatically based on different categories such as device, channel, and location. This is an insightful tool which can prove highly advantageous for your business as it offers constructive insights into business trends besides providing an important perspective to your business. It also helps to contextualize your website’s performance so that you can evaluate the work done by you, plan in advance, and set achievable targets.
  Source : Google
5. Google Keyword Planner: It is a known fact that ‘search’ is the key factor that drives the greater number of visits, sales and leads for a majority of online businesses. Google Keyword Planner is yet another free tool offered by Google that helps marketers understand customer search behaviour so that they can come up with better strategies for content creation so as to achieve better visibility. Though Google has now integrated this tool into Google AdWords, it is still free if you do not invest in AdWords.
  Source : Google
These are a few we have listed. If you have come across other efficient digital marketing tools for your online business, feel free to comment below and let us know about the uniqueness of the tools used by you.
November 18, 2016
Twitter Adds New Automated Customer Response Tools to DMs and more : This week in Digital Marketing
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
1. Twitter Adds New Automated Customer Response Tools to DMs
With all the focus on direct messaging for business – with Facebook, in particular, looking to improve their customer experience options through the use of messaging
1. Measure Your Conversions And Track The Ads On Facebook
Do you regularly advertise on Facebook? But are your ads getting you the value? Or do you properly track and measure your return on investment on these ads?
1. Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts
Brands are spending to drive offline sales, but not partnering with retailers or properly measuring the in-store impact of digital.
1. Instagram Adds Shopping Tags to Boost Product Discovery
Instagram’s looking to up their eCommerce game with the addition of new shoppable tags in photos.
1. When going HTTPS, don’t forget about local citations!
Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.
1. Reinforce Your Online Presence By Adhering To This App Permission Guide
Hacking, phishing, and incidents of identity thefts have become a regular phenomenon not only for PCs but also for Android mobile devices.
1. Mobile internet use passes desktop for the first time, study finds
More users around the world are accessing the internet from mobile devices than from desktop computers for the first time, according to internet monitoring firm StatCounter.
1. 5 ways to use personalized video in your next marketing campaign
Personalized video is the happy, and very effective, marriage of two of today’s hottest marketing trends: personalization and video.
1. Should you be using LinkedIn Ads?
All too often, I hear two complaints about LinkedIn Ads: it’s too expensive or it doesn’t work. Generally, when I hear this feedback, it’s from those who don’t have the right business to be advertising on LinkedIn.
1. Apple Search Ads are driving installs with high retention rates
A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results.
November 4, 2016

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