Tag: digital marketing

1.Google Launches Video Health Tools To Help Publisher Monetisation

Google has announced a handful of automated tools to help publishers get a better view of their video inventory. [Source: Search Engine Land]

2. WhatsApp Launches Cloud-Based Tools, Premium Features For Small And Medium-Sized Businesses

Meta announced that they are opening WhatsApp to any business of any size around the world with WhatsApp Cloud API. [Source: Economic Times]

3. YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

YouTube will provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio. [Source: Social Media Today]

4. Bing Autocomplete Search Bar With Trending, Related & People Also Ask

Microsoft Bing will display ‘trending now searches,’ ‘related searches,’ and ‘people also ask searches’ in the search bar drop down menu. [Source: Search Engine Roundtable]

5. Google Ads Makes Automation Easier With Scripts Updates

Google Ads rolls out improvements to scripts while announcing legacy scripts will be sunset later this year. [Source: Search Engine Journal]

6. YouTube Announces Weekly Ad Frequency Capping, New Live-Stream Commerce Upgrades

YouTube has announced the addition of weekly frequency capping for video ad campaigns, as well as a coming live-stream shopping upgrade. [Source: Social Media Today]

7. Twitter Now Allows You To Host Spaces Only For Super Followers

Twitter has announced a new feature that will allow creators on the platform to host Super Follows-only Spaces. [Source: Business Today]

8. Google Search Console Page Experience Report Now Tracks More Desktop Search Features

Google has updated some of the reporting within Google Search Console to track additional desktop features for the page experience report. [Source: Search Engine Land]

9. Snapchat Launches New Option to Display eBay Listings in Snaps

Snapchat has announced a new integration with eBay, which will enable users to share eBay listings within Snaps. [Source: Social Media Today]

10. YouTube Launches New Updates To Its Video Player, Adds Auto Translate Metrics, And Changes Membership Prices

YouTube has launched a new feature to help creators and users figure out which parts are the most popular in a video. [Source: Digital Information World]

1.All The Search Related Announcements From Google I/O 2022

Google’s I/O 2022 developer keynote event was packed with announcements related to the search. [Source: Search Engine Roundtable]

2. Introducing Digital Collectibles to Showcase NFTs on Instagram

Meta has introduced a way for creators to share their digital collectibles – art, images and videos, music or trading cards – as NFTs. [Source: Meta Newsroom]

3. YouTube Allows Fans And Creators To Gift Paid Channel Subscriptions

YouTube is enabling a unique feature that gives creators as well as fans the ability to gift paid channel subscriptions. [Source: Digital Information World]

4. Google’s Responsive Display Ads Go Vertical For A Better Mobile Experience

The popular automatic display ad type Responsive Display Ads (RDAs) will be undergoing a major transformation in the second half of this year. [Source: Search Engine Land]

5. YouTube Shorts Green Screen Now Compatible With All Videos

YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature. [Source: Search Engine Journal]

6. Google Play Targets Emerging Markets With Prepaid App Subscriptions And More

Google will now allow developers to offer users the ability to subscribe via prepaid plans to their applications. [Source: Tech Crunch]

7. LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles

LinkedIn has announced some new updates to improve accessibility and enhance user Service listings. [Source: Social Media Today]

8. Google Search Console To Release New Video Page Indexing Report

Google Search Console has a new video page indexing report summarising all the video pages Google found while crawling and indexing developers’ sites. [Source: Search Engine Land]

9. Twitter Launches Updated, Simplified Privacy Policy and New Game to Highlight Protection Options

Twitter has launched an updated privacy policy and a redesigned privacy site. [Source: Social Media Today]

10. Google Universal Analytics Real Time Reports Now Changed To “In Last 5 Minutes”

Google has changed the Google Analytics real time reports in Universal Analytics to show data “in the last 5 minutes. [Source: Search Engine Roundtable]

1. Meta Expands Ad Formats And Tools For Small Businesses

During National Small Business Week, Meta announced new ways for SMBs to take advantage of lead generation and share content. The new tools are aimed at helping businesses drive higher quality leads by identifying new ways they can connect with customers. [Source: Search Engine Journal]

2. Twitter Expands Tweet Replies Ad Placement to All App Advertisers

Twitter is now making its Tweet replies ad placement option available for all app install campaigns, on both iOS and Android. [Source: Social Media Today]

3. Microsoft Advertising is rolling out Auto-generated remarketing lists and more

A handful of additions and upgrades have been announced in May, led by Auto-generated remarketing lists. These include new auto-generated remarketing lists, dynamic search ad rollout and more. [Source: Search Engine Land]

4. New WordPress 6.0 Details Reveal Major Improvements

WordPress published a long list of improvements coming to WordPress 6.0. In many ways, WordPress 6.0 is fulfilling goals that the Gutenberg block-based editor promised. [Source: Search Engine Journal]

5. Pinterest Launches New ‘TV Studio’ App as it Looks to Expand on its Live Commerce Offerings

Pinterest continues to evolve its video offerings, this time via the launch of a new, separate ‘Pinterest TV Studio’ app, which is designed to enable live-stream creators to improve their streaming set-ups, with multiple camera capability, improved editing tools and more. [Source: Social Media Today]

6. Google to use Customer Match lists for Smart Bidding, Optimized Targeting

Customer Match lists will be leveraged more within Google Ads, according to an email sent to advertisers this week. These lists will soon be eligible to be used within an account to help aid Smart Bidding and/or Optimized Targeting. [Source: Search Engine Land]

7. Snapchat Announces New Ad Partnership with Cameo, Unveils New Snap Originals

Snap unveiled a new partnership with celebrity video creation platform Cameo, which will enable Snap advertisers to pay Cameo members to create short video ads for their Snap marketing efforts. [Source: Social Media Today]

8. Facebook is shutting down its podcast service, discontinuing other audio products

Facebook is shutting down its podcast service on June 3 barely a year after its launch. The social media giant told TechCrunch that it’s also going to discontinue its short-form audio Soundbites feature and its Audio hub in the coming weeks. [Source: TechCrunch]

9. YouTube Live Streamers Can Redirect Viewers To Other Channels

YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. Live redirects on YouTube have one important distinction in that they offer added protection for streamers. [Source: Search Engine Journal]

10. LinkedIn Updates Feed Algorithm to Downrank Engagement-Baiting Posts and Polls

LinkedIn is now moving to update its algorithms to crack down on certain posts and post types that users have had enough of. You’ll likely notice a change in your LinkedIn feed over the next few weeks. [Source: Social Media Today]

1.Google Ads Implements 3-Strike Policy Rule

Google Ads has updated its violation policies for accounts with a new three-strike rule to be implemented in June 2022. [Source: Search Engine Journal]

2. Meta Adds New Creative Tools to Spark AR Studio, Enabling More Advanced Effects

Meta’s giving AR creators more tools to build within its Spark AR Studio, including interactive audio tools, improved depth mapping, effects blending and more. [Source: Social Media Today]

3. YouTube Brings Its Pre-Publish Checks To Mobile Apps While Expanding Its Super Thanks Monetization

YouTube is launching its popular pre-publish checks on its mobile apps and is also rolling out Super Thanks to all eligible channels. [Source: Search Engine Journal]

4. Google Takes First Steps In Rolling Out Android’s Privacy Sandbox

Google announced that the first developer’s preview of the sandbox is now available as part of Android 13 beta 1. [Source: Engadget]

5. Snapchat Unveils Drone Camera, Advanced AR Tools and New Commerce Integrations at Partner Summit

Snapchat has announced a range of new tools and features, including advanced AR tools for eCommerce brands. [Source: Social Media Today]

6. Google Ads API v10.1 Is Now Available

Google has released version 10.1 of the Google Ads API, bringing support for discover campaigns, campaign groups, local service campaigns and more. [Source: Search Engine Land]

7. LinkedIn Adds New Profile Links and Newsletter Promotion Options

LinkedIn has added an option to showcase a link on profile, along with new analytics tools for group posts, a video trimming feature on mobile, and more. [Source: Social Media Today]

8. Google Play Store’s App Privacy Labels Start Appearing

Google is rolling out a new safety section in the Play Store designed to show users more detail about the data that apps collect and how it is used. [Source: The Verge]

9. WP Engine Ending Support For .htaccess

WordPress managed hosting provider WP Engine announced that it is ending support for .htaccess directives. [Source: Search Engine Journal]

10. Google Adds New Elements To Its Performance Max Campaigns

Google has announced some new updates for its Performance Max campaigns, including new insights and manual checking options, a new customer acquisition goal, and more. [Source: Social Media Today]

 

1.Manager Account-Level Reporting Now Available In Google Ads

Google is rolling out Manager Account (MCC)-level reporting for all Google Ads users to streamline their reporting dashboards for all accounts in one view. [Source: Search Engine Journal]

2. Instagram Enables Product Tags For Everyone, Committed To Rank Original Content Better

Instagram has announced three new changes being made available on the platform to rank original content better. [Source: 9 to 5 Mac]

3. YouTube Adds New Shorts Shelf to ‘Trending’ Tab to Highlight the Top Shorts Clips

YouTube has announced the addition of a new Shorts shelf display on the Trending page, which will highlight the best performing Shorts clips. [Source: Social Media Today]

4. Larger Google Search Ranking Algorithm Update On April 20^th & 21^st

Google again seemed to have pushed out another Google search ranking algorithm update on April 20th and April 21st. [Source: Search Engine Roundtable]

5. Google Search Console Notices For Removing Intrusive Interstitials

Google seems to be sending out notices through Google Search Console for sites that have intrusive interstitials. [Source: Search Engine Land]

6. Meta Adds Fundraising Features To Instagram Reels

Meta is bringing fundraising to Instagram Reels, allowing users to donate to more than 1.5 million charities in over 30 countries worldwide. [Source: Search Engine Journal]

7. Universal Analytics Real Time Latency Issues Won’t Be Fully Fixed, Says Google

Google has responded to the complaints around Google Analytics’s real time reporting, saying either wait it out or switch to GA4. [Source: Search Engine Land]

8. Twitter’s New Initiative Aims To Market Third-Party Tools Developed Through Its Toolbox

Twitter is gearing up to promote its third-party tools created by developers through the Twitter Toolbox. [Source: Digital Information World]

9. Gutenberg 13.0 Previews WordPress 6.0 Improvements

WordPress released Gutenberg version 13.0 which includes numerous improvements that bring it several big steps closer to becoming the easy to use website builder. [Source: Search Engine Journal]

10. Microsoft Advertising Extends RSA Migration Deadline By 60 Days

Microsoft Advertising is extending the migration date from June 30 to August 29 to help those struggling to bring the new modern ad units into their accounts. [Source: Search Engine Land]

 

1. Chrome Web Store Will Show Badges For Reputable Developers And Extensions

Google will now start highlighting reputable developers and publishers with special badges. [Source: XDA Developers]

2. YouTube’s Keyword Research Tool Available To Everyone This Month

YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month. [Source: Search Engine Journal]

3. Meta Sets The Stage For Metaverse Progression With The Launch Of Two Creator Funding Options

Meta recently launched two creator funding options that encourage user contributions to its Metaverse. [Source: Digital Information World]

4. Final Cut Pro And Logic Pro Updated With Powerful New Features

Apple updated Final Cut Pro and Logic Pro with powerful new features for creative professionals. [Source: Apple Newsroom]

5. Pinterest Launches API V5 to Facilitate New Pin Presentation and Management Tools

Pinterest has announced the launch of version 5 of the Pinterest API, which enables developers to build separate applications to facilitate Pin presentation and management. [Source: Social Media Today]

6. Google March 2022 Product Reviews Update Is Finished Rolling Out

Google has confirmed that the March 2022 product reviews update is now finished rolling out. [Source: Search Engine Land]

7. YouTube Adds New CTV Campaign Measurement Verification Through Expanded Nielsen Partnership

YouTube has announced an expansion of its partnership with Nielsen which will provide more ways for advertisers to measure their total audience reached by YouTube CTV campaigns. [Source: Social Media Today]

8. Amazon Raises Affiliate Commission Rates

Amazon announced that they are raising commissions on a small group of product categories for a limited time. [Source: Search Engine Journal]

9. Twitter Rolls Back ‘Controversial’ Change That Made Deleted Tweets Invisible In Embeds

Twitter has recently walked back from its much-talked-about change involving deleted tweets. [Source: Digital Information World]

10. WordPress Reconsiders WebP By Default Proposal

WordPress announced a decision to formally reassess the highly controversial WebP by Default feature. [Source: Search Engine Journal]