Tag: digital marketing survey

What do you look for while talking to a chatbot?

Here’s a look at last week’s results where we asked users about their interest in animated content.

The results are very interesting.

• It’s quite evident through our survey that most of the respondents (39%) like animated content because it’s easy to understand, 26% of them like it because its attention grabbing and around 22% of the respondents like animated content because it is visually appealing.
• About 10% of the respondents prefer such content because its quirky, while a small chunk of respondents (3%) have other reasons to like animated content.
• Majorly most of the respondents like animated content because it is easy to understand, attention grabbing and visually appealing. Brands must take a note of this and accordingly plan their content strategy.
• Brands should consider the preferences of audiences and use it for their benefit by creating impactful content that can help boost the reach while efficiently delivering brand’s message.

Why do you like animated content?

Here’s a look at last week’s results where we asked users about their interest in watching live videos on social media.

The results are very interesting.

• As you can see from the above chart, majority of the respondents (47%) said that they always watch live videos on social media while about 39% of respondents sometimes watch these, and only 14% of them never watch them.
• The results showcase that most of the users do watch live videos on social media, which is a unique way to create real time brand awareness leading to high customer engagement.
• Brands should make sure to notify their audiences in advance about the live event and its agenda.
• Live streaming events are a great way of indulging in two-way conversation between the brand and customers, which can also help brands to gain insightful customer feedback.
• Brands should focus on keeping the content interesting to retain the customers attention during live streaming.

How often do you watch live videos on social media?

Here’s a look at last week’s results where we asked users about their interest in event invites sent on Facebook

The results were quite interesting.

• As you can see from the above chart, most of the respondents (51%) said that they respond to Facebook event invites sometimes while about 40% of the respondents always respond and only 9% of them never respond to such event invites.
• The results showcase that most of the users do respond to event invites on Facebook, which provides an excellent opportunity for brands to engage with their customers in a unique way.
• Creating events on Facebook will help brands to create awareness and make people aware about the activities conducted by the brand.
• It’s paramount to well describe the event and use quality content and appealing images to attract the audiences’ interest.
• Brands should focus on delivering quicker responses to user queries as it will make them feel valued and will also avoid any loss of interest from the event due to delayed response.

 

 

How often do you respond to Facebook event invites?

Here’s a look at last week’s results where we asked users about their preference for meme format content

The results were very interesting.

• As evident from the above chart, most of the respondents (93%) like content made in meme format. Only 7% of the respondents, said they don’t.
• With the rise in popularity of memes, marketers must initially study its audience when working with such format as it can only help them to target the gen Z who are the majority consumers of memes.
• Marketers should do in-depth research to understand the popular trends and their true meaning to create engaging content.
• As memes have short life the content must be produced quickly and should hold a viral element to achieve higher impressions.

Do you like content in meme format?

Here’s a look at last week’s results where we asked users about their usage of AR feature for shopping purpose.

The results were very insightful.

• It’s very clear from the above chart that most of the respondent (88%) like using AR feature for shopping purpose while on the other hand only 12% of the them said they don’t.
• With more people shopping online, marketers should match the dynamic nature of the market and provide more engaging ways to shop online.
• Brands should provide AR solutions to consumers, allowing customers to visualise the product in real-time and give a more enhanced ‘try-before-you-buy’ digital experience.
• Brands should bring this to benefit to satisfy customer for long-term and ultimately boost sales.

Do you interact via a chatbot on websites for your queries?Here’s a look at last week’s results where we asked users about the frequency of using sponsored AR filters. 

The results were very insightful.

• As evident from the above chart, majority of respondents (44%) don’t use sponsored AR filters on social media, 33% of the respondents use them, on the other hand 23% of the respondents use them sometimes.
• By understanding the numbers in the graph, brands should initially make consumers more aware about this feature and then integrate it with creative strategies to retain the attention of the target audience.
• AR filters have gained a lot of popularity due to its availability on almost all social media platform and this can benefit the marketers considering its wide reach.

• Marketers should understand the consumer needs while building the sponsored filter to ensure entertaining engagement between brands and audiences to ultimately create a viral effect.