Tag: digital marketing strategy

Why Animated Video Marketing Should Be a Part of Your Digital Strategy in 2021?

The digital landscape is dynamic and ever-growing. Hit by the pandemic and lockdowns, 2020 has been a challenging year for brands and marketers. But one trend that made its presence felt this year was video marketing.

From brand videos, tutorials, product reviews, webinars to vlogs, brands and digital agencies took advantage of this growing trend in many different ways. In fact, according to a market forecast report on Statista, video ad spending is expected to grow at a rate of 9% between 2020 and 2025 in India.

While video marketing is here to stay, it will continue to bifurcate and grow. Currently, animated video marketing is at the top of the to-do list among brands and marketers across the country. Check out three of the top reasons why you too should consider animated videos to market your offerings to the consumers-

1. Story Execution Done Right

With every video you create, your primary aim is to tell a story about your brand, product, or service. The video content should be such that it persuades, convinces, and compels the audience to take the desired action. Execution plays the most critical role in the process.

This is where animated videos get into the picture. Animated videos are one of the most engaging and cost-efficient ways to execute a story. With animation, any concept can be brought to life, which is often impossible, expensive, or time-consuming with traditional visual mediums.

2. Improve Conversion Rates

Apart from helping brands execute the story, animation videos are also very useful in compelling the audience to take action. People love animation, and through this medium, it is easier for brands and marketers to clearly show, dissect, and describe their offerings. Complicated products or services are easier to explain through animation as compared to using a performer or spokesperson.

This is one of the top reasons why several tech companies across the world now use animated explainer videos. Only when people understand your product or service will they be encouraged to make the purchase.

3. Adding More Emotion and Interest to the Subject Matter

The animation market is one of the largest in the world. This is because animated videos are very effective when it comes to conveying emotions. Animators and illustrators can exaggerate emotions through animation to make the marketing message distinct and expressive.

Moreover, as the videos combine sound and visuals, they simultaneously interact with the audience at multiple levels of perception. Using animated videos, brands can offer a more aesthetic and emotional appeal that can strike a chord with the audience.

2021: The Year of Animated Video Marketing

With the help of animated videos, brands can take their audience to places that standard visuals simply cannot. Real videos are closely related to the reality of our world. Not to forget that they can also be costly.

Animated videos can help brands execute the stories in a way that it interacts with the audience on a personal level and compels them to take action. Moreover, their cost-efficiency means that even smaller brands can use them very effectively.

If you are looking for ways to use video marketing in 2021, animated videos is one trend you should definitely consider.

January 7, 2021
4 Digital Marketing Predictions That Could Shape the Post-COVID Economic Recovery

The COVID-19 pandemic has affected the entire world. Apart from our day-to-day lives, it has also significantly impacted global businesses and the economy.

Major events that affect millions across the world, and for a duration as long as this current pandemic, have the power to transform lives in many different ways. The transformation often is a permanent one that could change consumer habits and behaviors for good.

While the pandemic is still a significant threat to health, businesses, and jobs, digital marketing is all set to play a crucial role in the post-pandemic recovery. It is by adopting digital marketing and adjusting the existing strategies that businesses could better meet the new consumer expectations and accelerate their economic recovery.

Here are four digital marketing predictions that could shape the post-COVID business recovery-

1. Digital Marketing is Now a Must for Businesses

According to an Ofcom UK report, people are spending a record amount of time online in the UK. Similar trends can be seen across the world. With the pandemic limiting our physical movements, the internet quickly became our source for entertainment, shopping, communication, and accessing the latest news.

If you are not marketing online, your business is definitely missing out on a lot of potential customers. Post-pandemic recovery can be accelerated if businesses rethink their business models and aim for a marketing strategy that revolves around the digital landscape.

2. Need for Seamless Online-Offline Shopping Experience

While e-commerce platforms are witnessing record sales due to the pandemic, things might not remain the same in the future. The physical shopping experience is still essential for the consumers, and this might stand true in the future too. To prepare for post-pandemic recovery, retailers need to consider a shopping experience that combines the online and offline experience.

The BOPIS (Buy Online, Pickup In-Store) practice is an excellent example of how retailers can offer a seamless online-offline experience. Contactless payment options and self-checkout are some other services that consumers can expect from physical stores in the future.

3. The Growing Role of Social Media

According to a study by DataReportal, social media usage witnessed a surge of 10.5% in July 2020 compared to the same month in 2019. The stringent lockdowns in many parts of the world turned social platforms, like Facebook and Instagram, the go-to mode of communicating with friends and family.

The post-pandemic world will present a unique opportunity for businesses to use social media marketing and build meaningful connections with consumers. But amid the fear and anxiety, consumers don’t want to engage with brands that are only focused on selling. Listen to your consumers and provide all the help and assistance you can to turn them into loyal brand advocates.

4. Making Digital Strategies Work with Reduced Budgets

Reduced marketing budgets will only get more common in the next few months as businesses focus on recovery. In such a scenario, the marketers must ensure that every dollar they spend provides them with something valuable. Targeting the most valuable customers who are likely to convert can be an excellent strategy to implement when marketing budgets are running low.

Deep learning tools can be used for analyzing first-party and third-party data and identify such customers. Their potential conversion rate can also be calculated so that you can only spend your marketing budget on customers with maximum conversion potential.

Preparing for the Post-Pandemic World

The current pandemic is an event that none of us has ever witnessed in the past. Something this novel can transform the consumers in unique ways. This also means that conventional marketing strategies might not deliver the results you expect.

Businesses need to become more agile to keep up with the changing consumer habits and behavior if they want to accelerate their economic recovery and stay relevant in the post-COVID world. Tips like the ones discussed above can provide you with a head start, enabling you to make the best of this unique opportunity.

November 6, 2020
Adopting 3 New E-Commerce Digital Marketing Strategies During the COVID-19 Era

More than 200 countries and territories worldwide have reported more than 30 million confirmed cases of COVID-19. With a record number of cases still being registered in some parts of the world, there is no sign of stopping the pandemic.

Several businesses have been vastly impacted as the global economy has taken a massive hit due to the pandemic and the stringent lockdowns implemented in many countries to prevent the spread of the novel coronavirus.

But as the e-commerce industry was consistently growing before the onset of this outbreak, many of the businesses involved in digital commerce already have a robust online presence. By modifying their digital marketing strategy to meet consumer expectations in the COVID-19 era better, they can continue growing and competing.

Here are a few ways in which e-commerce industries can fine-tune their online marketing strategies during this pandemic-

1. Do Not Ignore Organic Visibility

Google has already made changes to the search algorithms to make sure that people can get highly accurate information about the pandemic. But as more people are now searching about things online, it’d not be wise to overlook your organic visibility.

SEO being the most effective way to improve visibility on search engines, should not be avoided even as you focus on other marketing channels, like PPC and social media marketing. Organic search was and will continue to be the most effective way to build a robust online presence for e-commerce business, no matter what the scenario is.

2. Take Advantage of PPC

The economic downturn due to the pandemic has forced several businesses to cut short their marketing budgets. Due to this, most marketing teams would prefer pausing their PPC campaigns. However, this can be the time when online stores can take maximum advantage of PPC marketing.

As many businesses have scaled back their marketing efforts, the CPCs are likely to be at the lower end. So, rather than entirely pausing the PPC digital strategy, you can focus more on essential lower-funnel keywords that have higher conversion rates rather than higher-funnel keywords with lower conversions.

By continuing your PPC campaign when others are scaling back, you will also get a better CTR, which could help improve your Quality Score and reduce your CPC in the longer run.

3. Be Active and Helpful on Social Platforms

As a lot of people are still stuck in their homes due to the lockdown, social networking platforms are witnessing a surge in average time spent. Maintain a lively and vibrant online presence on these platforms is an effective e-commerce marketing strategy to let the people know that your brand is alive and breathing.

It could be as simple as posting the opening hours and delivery options or something more innovative and valuable, like announcing contributions for the frontline fighters or local communities.

As people are combating anxiety and boredom due to the pandemic, try to be more helpful and empathetic every time you post something or talk to anyone on these platforms.

Boosting Your E-Commerce Digital Marketing Strategy During COVID-19 and Beyond

We are going through difficult times, and there seems to be no respite unless an effective vaccine is launched. As people across the world adjust to the new world order, even the e-commerce marketing landscape needs to go through a shift to better meet and fulfil consumer expectations.

If you are looking for ways to improve your digital marketing strategies during the pandemic, begin with the tips discussed in this post, and you might witness exceptional results. The expertise of marketing professionals could further boost your campaigns, helping you get closer to your marketing objectives.

October 5, 2020
Digital Marketing Strategy during COVID19: What Should Brands Do?

COVID-19 has completely redefined crisis with unprecedented effects on almost every industry. Businesses are no exceptions. As corporations have started facing the fact that the effects may be long-term, marketers are gearing up to invent new strategies to keep up with the sudden influx of new platforms and competition or lack of it in some cases.

From erratic changes in buying behaviour to decrease in consumer spending in most industries, marketers have to grapple with unique challenges.

Thus, marketers need to focus on building trust with their customers and rework their marketing strategy as per re-defined KPIs (Key Performance Indicators) based on new goals. Some strategies and ideas are listed below for marketers to strengthen their further approach.

Change your Business Goals

Brands, all over the globe, are having a hard time coping with the overnight shift in the market dynamics. Reviewing the basic and advanced goals of the company and adjusting them accordingly to make them more meaningful and valid might function as the company’s road to recovery. Keep in mind to reflect the changes in the KPIs (Key Performance Indicators) you use to measure the performance of your digital strategy effectively.

Communicate Responsibly To Your Audience

While the negative effects of the pandemic are far too many to count, it is also true that the online viewing time has increased dramatically. The increased screen time also opens up a lot of opportunities for marketers to communicate effectively during these times.

Although it is important to communicate with your audience, being sensitive is the key. When many brands are chiming in seeking an opportunity, most of them are doing it wrong. For instance, outbound messages need to be segmented as per the buyer’s journey. Make sure the communication is relevant and valuable.

Consider the Shift in Buying Needs and Behaviors

Brands need to consider the shift that has impacted its target audience. The buyer personas have transformed due to the pandemic situation and its after-effects. Preferences, priorities, interests, budgets, and mental well-being have shifted. Social distancing, lack of social interaction, and remote working conditions have impacted consumer choices and drifted them towards essentials. Hence, investing time to study and analyze the buyer personas and their buying behaviour becomes an important aspect of the new pandemic-friendly marketing strategy.

Focus on Creating E-commerce Strategy

While e-commerce has been rising steadily since the last decade, the pandemic has surely given it an added boost. Thus, it is essential to create an effective e-commerce strategy that complements a good email marketing, content marketing and video marketing strategy to create a rich consumer experience. From photos, instructional videos, to case studies, and Google Ads, marketers will need to use both paid and organic media to attract the attention of consumers to its products and services.

Creating a Long-term Strategy

The pandemic will not last forever, but the effects may. However, brands need to create an effective long-term strategy rather than focusing on short-term effects. Keeping the brand identity intact while adjusting it to meet the renewed KPIs is going to be a key challenge for all the marketers.

While there are a lot of data and insights that show how the dynamics are changing, no one knows for sure what would be the post-pandemic scenario. Thus, brands need to redefine their digital marketing strategy while keeping their end goals and brand ethos in mind.

September 1, 2020
Weekend Digital Media News Roundup: Times Internet’s Partner Program, Instagram growing faster, Bing Expanded Text Ads Editor and more…
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
1. Times Internet Launches Partner Program To Boost Digital Growth For Agencies
Times Internet has announced the launch of ‘Times Internet Agency Partner Program’. The program is designed to empower independent full service and digitally focused agencies all over India. (Source: Ad Age India)
1. Reserve With Google: Deeper Booking Integration Through Search And Maps
Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. (Source: Marketing Land)
1. How Smartphone Users Discover And Use Mobile Apps?
Analysing the behaviour of users for discovering apps can help mobile app developers to come up with the right strategies for promoting their mobile app. (Source: Logicserve Digital)
1. Instagram Reaches 600 Million Users, Growing Faster Than Ever
In terms of major announcements, they introduced their feed algorithm back in March, their Snapchat-cloning ‘Stories’ feature in August and live-streaming just last month. (Source: Social Media Today)
1. Hold That SDK: Mobile App Advertising Help Is On The Way
Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately. (Source: Marketing Land)
1. How Smartphone Users Engage With Mobile Apps?
Our last post emphasized on the crucial factors that drive smartphone users to discover and use mobile apps. In this post we will be analysing how mobile app developers keep people engaged with apps. (Source: Logicserve Digital)
1. Amazon Could Become An Ad Tech Force In 2017
Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time. (Source: Econsultancy)
1. Bing Expanded Text Ads Can Now Be Edited On Mobile
Bing is rapidly expanding the use of expanded text ads, introduced just two months ago, with an update to the Bing Ads mobile app. The updated Bing Ads app now allows advertisers to edit expanded text ads on the go. (Source: Search Engine Journal)
1. AppsFlyer Rolls Out Tool To Get To The Bottom Of In-App Ad Revenue Attribution
FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to specific campaigns. It has two games under its belt and more than 2 million monthly active users. (Source: Ad Exchanger)
1. Facebook Messenger Takes On Snapchat With 3d Masks, Photos Effects, And Videos
Facebook has revamped its Messenger’s camera to offer a higher quality, faster experience. It has also added several new camera-related features that make Messenger more of a hybrid between iOS 10’s iMessage and Snapchat. (Source: Digital Trends)
December 16, 2016
5 Reasons why Instagram should be a part of your 2017 digital marketing spend
Online photo and video sharing mobile app Instagram is one of the fastest growing social sites that has been gaining worldwide popularity by leaps and bounds. In June 2016, Instagram succeeded in achieving a remarkable milestone by doubling its monthly users to 500 million, up from the 400 million users in 2015. With more than half a billion users and more than 30 billion images on the site at present, Instagram is emerging as one of the most powerful marketing tool for businesses today. What’s more, more than 70 million images are shared on Instagram each day.

According to social media expert, of all social media tools, Instagram has a higher engagement rate, as well as the highest percentage of mobile audiences; thus, every big and small business should cash in on Instagram to reach their business goals.

Here are the top reasons why businesses should use Instagram in 2017.
- Achieve Visual Supremacy:
Human beings are visual creatures who fall in love with anything that is visually appealing. Since Instagram is a photo sharing platform, it enables you to tell your stories through pictures and videos. Thus, businesses should use Instagram for telling visual stories to their audiences about their products or services through visual content.
- Gain New Followers Using Instagram’s Story Feature:
Instagram stories combined with a compelling content can go a long way in driving more engagement by connecting brands with their audiences in a credible manner. Instagram Stories recently launched by Instagram allows you to create temporary sequences of photos as well as videos that play like a slideshow and disappear after 24 hours. Though these images cannot be liked or commented on, it enables you to see how many users have watched each and every image on the slideshow. What’s more, in case you do not want your stories to disappear, you can download them to your phone for future use.
- Best Platform to Target Millennials:
Another reason why Instagram is evolving as the most-preferred social media tool is because it targets the younger generation, especially the Millennials. More and more businesses today are targeting millennials to make big bucks in business. A study conducted by comScore revealed that millennials spend almost seven hours on Instagram every month. Thus, Instagram is the right platform for marketers who want to target Generation Y.
- The New ‘Shop Now’ Button:
Instagram has recently announced that it would soon add a ‘Shop Now’ button to allow brands to connect their shopping cart to their products exhibited on Instagram posts. Though Instagram will initially experiment with this feature, once implemented, it can prove to be a powerful tool for brands to showcase and sell their products online via Instagram.
- Sell Your Products Using Influencer Marketing Strategy on Instagram:
There are countless influencers on Instagram having large followings. Instagram influencers can help brands significantly by connecting brands with their target audiences. Moreover, by picking the right Instagram influencer, you can add greater credibility to your brand. When your target audiences notice influencers endorsing your products or services on Instagram, they are more likely to purchase your offerings.

If you are already leveraging Facebook and Twitter for your business but haven’t explored the power of visual marketing on a mobile web, it is high time you make use of Instagram as your marketing tool. In the era of mobile internet marketing, mobile internet usage is surpassing desktop usage. Thus, Instagram can be a great boon to marketers as it was invented as a mobile app and soon may take the place of a website.

Want to know more about using Instagram for your business? Just reach out to us with your queries.
December 9, 2016
Influencer Marketing: Do’s and Don’ts
Influencer marketing, also known as ‘Word of Mouth’ marketing is a marketing concept that has been significantly transforming the way businesses provide value to their customers. It is not possible for a brand to build trust overnight; neither a handful of tweets or webinars will help in positioning you as a thought leader in your niche. This is why more and more marketers are partnering with Internet Influencers these days. Internet influencers, for their proficiency on a certain subject, have a large number of online followers that marketers would like to reach for building their brand.

In the age of social media, Influencer Marketing forms an integral part of the marketing strategy of any business.
Advantages of Influencer Marketing–
- Helps brands reach a wider audience;
- Helps marketers get an easy access to their target audiences so that they can transform the latter into their customers;
- Increases brand awareness;
- Drives more revenue compared to digital advertising.
When running influencer marketing campaigns you should adhere to the below-mentioned guidelines:

Do’s—
- Choose the Right Influencer: Choosing world-famous celebrities as your influencer does not always yield the desired results. Thus, before choosing influencers, ensure that you pick the top-tier players who frequently discuss content pertaining to your niche and have an enormous following. This will help you convey your brand messages to a specific set of people who will be interested in learning about the product that you are promoting.
- Build a Strong Rapport With Influencers: Having a healthy relationship with your influencers helps you make a big impact in your niche. Once an influencer endorses your business, you automatically gain tremendous trust in your market. The best way to build a powerful relationship is to be authentic and real. Furthermore, make sure you provide your influencers with more value than what you expect from them in return.
- Respect Influencer’s Autonomy: Instead of compelling influencers to adhere to a particular script, they should be given autonomy to work on their own. You should trust their judgement so as to make your campaign more convincing.
Don’ts—
- Do Not Give Up: Find out innovative ways to get the attention of influencers. If your first mail gets ignored, send another. Make your subject line provocative so that it compels the influencer to read your email. That said, you should not spam them with follow-ups. A follow-up email should be sent only if the influencers do not revert within a week.
- Do Not Forget to Set Guidelines for Influencers: Your influencers utilize social media for reaching out to their followers. Thus, in order to promote your brand and boost your social media exposure, you should set parameters such as word count, time length, and the tone that the influencer’s content should signify.
- Do Not Make Last Minute Changes: Though digital media is the ideal tool for short turn-around marketing campaigns, if you are hiring online influencers, always avoid making last minute changes as much as possible as influencers do not appreciate unexpected changes.
Influencer marketing is highly imperative as it helps you reach your target audiences in a more effectual and authentic way. However, since establishing strong relationships with influencers is a time-consuming process, a bit of consistency and patience goes a long way in strengthening this game-changing partnership.

If you are planning to create a winning influencer marketing campaign, please feel free to touch base with us. We have a dedicated team of specialists who have been managing Influencer Marketing campaigns of various prominent brands. Our influencer marketing tactics are specially designed to promulgate your brand’s story and expand your global reach.
November 25, 2016
Eliminate Gaps in your Digital Media Strategy
Digital Marketing is a science that brings together the psychology of awareness and persuasion to drive the economy of the business. And, just like science, there are metrics to measure, and missing links to account for. A Typical Digital Media Strategy distributes its action plan amongst some (or) all of these areas.
- Social Media Management
- Email Campaigns
- Mobile Promotions
- Content Marketing
When done intelligently, the sales metrics could rise exponentially. But, on the other hand, when these efforts do not pay up as expected, one is left to wonder about the gaps. Here are some common pointers that might help you identify the cracks, and make amends before they become into a gaping hole.

Relevance Gap:

Is this campaign relevant to the audience I am reaching out to?

Being the marketer / sales personnel you are, would you barge into a dentist’s office to sell garden supplies or automobile spare parts?. I guess not.

Aggressive marketers in their bid to grab maximum eyeball, thrust their advts, promos on unsuspecting users by spamming the mail box, or dumping the links on social media. This is particularly common on “social media groups”, where there is a large congregation of users discussing matters of interest, (and concerns) over a certain niche.

Such link dumps are very annoying (not to mention, unprofessional as well). Soon, you will be blacklisted and banned from the group. The result is, you stand to lose valuable audience for a future campaign that is more relevant to the objective of the group.

Without context, though, even quality content risks coming across as pushy brand intrusion. – The Gaurdian

Context, in other words, takes not only the ‘who’ into account, but also the when, where, why, and how. Simply put, it’s deeper targeting and more on-point messaging- Rebecca Lieb

Engagement Gap:

Why don’t my visitors linger a bit longer?

Landing pages are an integral part of digital marketing strategy. These are the billboards that advertise the merits of the products /services without being pushy. Getting the visitors to these landing pages can be done effectively by bridging the Relevance Gap. However, keeping them on your website requires a bit of thoughtful planning and adept execution.

Recall high school English grammar lessons. Instead of bragging “Our product / service has an awesome ABC-feature”, restructure your sentence to reflect “Your business can achieve great results by using our product’s simple ABC-feature”.

This is an intriguing statement, and visitors are likely to explore the additional features in the offing. An engagement trail has been set. Now, let your product/ service convince the visitor.

Good social adoption starts with a focus on people, …… That means investing in people and processes, as well as technology. – The Gaurdian

Let’s Get Personal: Focusing On the Human Side of Your Digital Presence – By Greg Stockmaster

Response Gap:

Do not miss out on the handshake.

If you approve of this illustration, please superimpose the text Response and Followup on the arrows

By bridging the Engagement Gap, you have convinced the visitor to extend his share on the handshake. Now it is your turn to return the favour.

Intrigued by your product / services, there will be enquires on the same. This is an indicator that you are generating interest from the visitor’s business perspective. These enquiries come in as live-chat (embedded within the website) or via contact us or as social media mentions etc.

The best way to bridge this response gap, is to start with an acknowledgment (albeit an automated one) and follow up within 12-24 hrs. The closer to achieving the customer’s intended objective, higher the chances of securing a deal.

A recent MIT study demonstrated that leads convert 22 times more often when they are contacted within the first five minutes of making an inquiry – Irv Shapiro

24% of American internet users 12+ who have contacted a brand in social media, expect a reply within 30 minutes, regardless of when the contact was made – Jay Baer

Technical Gap:

Does your digital platforms talk to each other? Do they pour in their analytics in one jar for quick review and detailed study?

As discussed earlier, digital marketing strategy is not a single act. It is a cumulative act across diverse platforms. So, it is extremely necessary to track the metrics in a unified system that allows measuring the performance of digital marketing efforts.

In a haste to speed things up for the campaign, do not forget to set tracking units in your analytics tools. Most tracking data can be set up by making minor changes to the url. Assuming Google Analytics is the popular tool of choice, this url builder can build custom urls that tracks your campaign performance.

Run periodic reports on metrics that matter to gain an insight into your strategy’s implementation and performance.

8 Major Hurdles to Marketing Measurement; Whether you are trying to determine customer lifetime value or put in place a media mix model, marketing measurement can often be a complex and daunting task. – Brand Nexus

Disruptive digital technologies and the new expectations of the global consumer are forcing global firms to adjust and innovate – Forbes

LogicSpeak:

Digital Media Marketing Strategy is akin to weaving a tapestry. Multiple strands of fine threads are woven together in a precise and orderly manner to create a work of art, to be appreciated as whole. The trick is to identify the areas where the finale picture emerges, and underplay the rest to get a holistic result.

Previous Post: Measuring ROI from Social Media
February 20, 2015
How To Prepare Your Digital Marketing Strategy For 2015?
Are you looking to hone your digital marketing skills to be used in 2015? Here are some of the key tips that you must not miss.

Set a goal

Before you begin the strategies to be implemented in 2015, it is extremely important to ensure that you set down the right goal for your business. You need to set some well defined and clear deliverables and goals which your business aims at accomplishing. When you have a clear insight regarding the things you wish to achieve, making the right digital strategy is going to be a whole lot easier.

When you are setting the goals, following are the points you need to keep in mind.
- Check out the new products and/or services you wish to target.
- Analyze the supply and demand curve for the existing products that you have.
- Find the best and the most successful marketing strategies which your firm used in 2014
- Compare your 2014 marketing report and analyze the best and worst practices.
- Look at the goal sheet of 2014 and find out the goals you clinched and the ones you failed.
- Come up with a rough sketch of the possible marketing methods you should use.
These are the key points you should keep in mind when you are framing goals for the upcoming year.

Start with the content

As we all know how important the content truly is, you have to be sure that you are investing the right amount of time for the sake of your content. You need to put in ample efforts for the sake of drafting impeccable content that is not only accurate but also offers you an extra edge over your competitors.

Try and research the market, gauge your audience and then make your content more friendly, creative and factual simultaneously. This is going to help you have the right kind of engaging content that shall make your digital marketing strategies successful.

Pick the perfect platforms

You have to choose platforms like Instagram, Yahoo, Bing, Facebook, Twitter and so on. All these platforms reap golden rewards when it comes to marketing and you have absolutely no other option but to work on these platforms. Try and popularize your profiles and gain as much visibility as you possibly can. You can use both paid and free advertising methods, but do whatever you can for the sake of maximizing the total reach which you can attain.

Focus on YouTube

As per research and statistical analysis, it has been found that YouTube is going to grow massively in popularity in the year to come. This is why you should work upon the kind of views you can achieve. Make sure to have ample YouTube videos and try and leverage the amount of audience you gain from your YouTube channel.

LogicSpeak:

These are the top strategies which is sure to help you popularize your digital marketing campaign. You should periodically review the success you have managed to achieve and mold your strategy from time to time.

Previous Post: Difference between B2B And B2C Content Marketing
January 2, 2015
An Evening with Mr. Ivan Bayross: A Rendezvous of Learning and Sagacity
Mr. Ivan Bayross, a technologist and a marketer, expounded the idea of a client’s perspective for digital marketing. His interaction alleviated everyone’s confusion on understanding client’s preferences while looking for a digital marketing strategy. Here are a few pointers that will help you whilst pitching a digital marketing strategy and in general, on understanding consumerism.
- Research should be your key at all times (especially) while entering into a new domain
Mr. Bayross shared about the hurdles one usually faces while venturing into a new domain. One is always baffled with too much of data. Research, he implies is the key and the only trick to survive through everything. A good research can give you the essentials to create a successful strategy and come up with constructive data for your campaigns.
- Marketing is all about people. Unless you don’t understand people, nothing works.
The discussion had reached a point of real v/s virtual presence for understanding the client’s needs. Going outside and constant interaction with the people is the only way out, shared Mr. Bayross. He expounded further sharing that agencies failed to ask for his revenue model or take any feedback from him about his brand before pitching. Hence, none of the pitches came close to addressing or even identifying the real need of his product.
- Watching the keywords and the quality of your content is integral
He emphasised on the point that content is the true king and for websites keywords matter. Quality content cannot be compromised in any digital marketing strategy that will be made to promote a product. Hence, a content strategy matters equally as much as social media.
- With a client, talk percentage conversion and cost per conversion
With numerous digital marketing agencies available, how can you carve your niche? It is the numbers that do the talking. When you can give some numbers to every idea you pitch your opinion will be valued and taken into consideration.

Mr. Bayross ended the discussion with a few one liners and made everyone ponder over his quote, “When everyone is your client, no one is your client.”

What do you think, this meant? Share your views and comments.
July 18, 2014

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