Tag: digital content

Weekend Digital Media Round-Up: Google Introduces New Data Privacy Technology for Advertisers, How Marketers Can Improve Short-Form Video Ads in the Age of GenAI, How generative AI paves the way for more contextualized and personalized DOOH campaigns & More…

1.Google Introduces New Data Privacy Technology for Advertisers

Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter privacy controls. [Source: Search Engine Journal]

2. How Marketers Can Improve Short-Form Video Ads in the Age of GenAI

In 2024, 73% of consumers prefer short-form videos to search for products or services, and 44% of marketers are using short-form videos for their messaging. [Source: Forbes]

3. How generative AI paves the way for more contextualized and personalized DOOH campaigns

Explore how digital out of home advertising is evolving with generative AI, enabling dynamic, personalized campaigns, while enhancing engagement and ROI. [Source: The Drum]

4. Reimagining the Customer Experience with Real-Time AI-Powered Solutions

AI is revolutionizing customer service, offering unprecedented opportunities for addressing these pain points, improving customer experience, while significantly reducing costs. [Source: AWS]

5. 30% of Indian Companies Plan Significant Investments in GenAI, Reveals Infobip Report

In India, 30% of companies are planning to invest in GenAI, while 4% have already successfully implemented GenAI-powered applications and services in their production environments and are now focusing on scaling them companywide. [Source: Social News XYZ]

6. Intersection of digital transformation and ESG

Over the last few years, the carbon emissions have increased significantly and there is a critical need for companies to comply with complex ESG regulations and standards and by integrating advanced technologies companies could gain access to insights into their environmental impact and implement sustainable initiatives. [Source: ET CIO.com]

7. How to overcome structural barriers to digital transformation – Akkodis study ‘What CTOs think’ reveals insights

Digital transformation has become an indispensable priority for the C-suite, with many CTOs recognizing that digitalization is an ever-evolving concept; unlike earlier phases that focused on process automation, a majority of CTOs now see “catalyzing business growth” as a top benefit. [Source: Journal Gazette]

8. With AI, agencies advance CTV contextual targeting by seeking emotional connections

Agencies hope that generative AI tools will help them perceive and log the emotions and context of the content on a scene level, be it a show or movie, to help transition ad breaks with a better fit in tone, volume, message and imagery. [Source: Digiday]

9. Data Analytics Outsourcing Market Is Expected Significant Growth, Forecast From 2024 to 2031

By outsourcing data analytics functions, businesses can access advanced analytical skills, cutting-edge technologies, and scalable solutions without the overhead of maintaining in-house teams. [Source: Open PR]

10. From Data to Gen Z: Key Trends Driving the Marketing Shift

Capturing the essence of India’s marketing shift, marketers tap into the new challenges and opportunities driven by technological advancements like UPI, data and the rise of younger, tech-savvy consumers. [Source: BW Marketing]

September 13, 2024
Weekend Digital Media Round-Up: Google launches Bard, After Google, Microsoft adds AI powers to Bing, Twitter Will Share Ad Revenue with Twitter Blue Verified Creators & More…

1.Google launches Bard, its answer to ChatGPT – here’s what it looks like

Google promises to make their experimental conversational AI service, powered by LaMDA, available more widely in the coming weeks. [Source: Search Engine Land]

2. After Google, Microsoft adds AI powers to Bing

Microsoft estimates that there are 10 billion search queries a day and half of them go unanswered. Newly updated Bing aims to solve the problem. [Source: Social Samosa]

3. Twitter Will Share Ad Revenue with Twitter Blue Verified Creators

Elon Musk, owner and CEO of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator’s reply threads. [Source: Search Engine Land]

4. Autonomous Vehicles Might Speed Up Climate Change, Here’s Why

New research has shown that autonomous vehicles could make climate change even worse than might have been the case otherwise as they will create more emissions. [Source: Digital Information World]

5. Google Says that AI-Generated Content is Not Against its Search Guidelines

Today, Google has clarified that AI-generated content is not against its guidelines, revising its previous stance on AI-created material, and how it will, or won’t be ranked by Google Search. [Source: Social Media Today]

6. Pinterest puts more emphasis on its shoppable video feature

Pinterest is leaning hard into its shoppable video and advertising-based revenue generation as part of its growth strategy. [Source: Search Engine Land]

7. Google Cloud Launches New AI Tools for Retailers

Google Cloud is launching four new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management. [Source: Search Engine Journal]

8. WhatsApp Rolls Out New Global Status Update Featuring Enhanced Privacy And Reactions Among Others

The company has managed to instill success on various connectivity fronts around the globe and now, it’s rolling out a new status update that can be availed now. [Source: Digital Information World]

9. YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.

Source: Social Media Today

10. Google Maps Brings A New Level Of Interactivity To Your Journey

See how Google is using AI to create a more intuitive and interactive map experience with immersive view, AR navigation, and features for EV drivers. [Source: Search Engine Journal]

February 10, 2023
Weekend Digital Media Round-Up: OpenAI Announces Paid Subscription for ChatGPT, Retail Media is gaining ground as a new Marketing Strategy, LinkedIn Adds New Newsletter Showcase Tools & More…

1.OpenAI Announces Paid Subscription for ChatGPT

ChatGPT, the AI content tool that’s taken the world by storm in recent months, is switching to a freemium model, with a new paid tier, priced at $20 per month, which will give users better access to the tool. [Source: Social Media Today]

2. Retail media is gaining ground as a new marketing strategy

Retail media is gaining ground as a new marketing strategy, as brands increasingly shift their shopper, trade, and brand marketing budget to this channel. [Source: Digital Information World]

3. LinkedIn Adds New Newsletter Showcase Tools to Help Users Tap Into Newsletter Growth

On LinkedIn, newsletters have continued to grow, with the platform recently reporting that newsletter creation in the app was up 10X year-over-year. [Source: Social Media Today]

4. Instagram’s Co-Founders Launch Personalized News Reader Called Artifact

The co-founders at Instagram have recently debuted their new product called Artifact.For now, the product is not up for grabs for all users. In fact, it is quite an exclusive offering and there’s even a waitlist so interested individuals may sign up and wait to get their hands on it. [Source: Digital Information World]

5. Meta’s new Rights Manager website helps curb copyright infringement

Meta has launched a Rights Manager website to help educate people on the way it combats copyright infringement and protects lawful expression on Facebook and Instagram. [Source: Social Samosa]

6. Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads

Microsoft has revised its multi-channel strategy, which will be accessible for all advertisers on February 21st. Additionally, the audience ad bid modifier will no longer be visible in your campaign settings. [Source: Search Engine Land]

7. Instagram’s Founders Return with a New Social App

Instagram founders Kevin Systrom and Mike Krieger are launching a new social app, though its initial focus will be more on content specifically, as opposed to social elements. [Source: Social Media Today]

8. Bing Revamps Crawl System To Enhance Efficiency

Bing is revamping its crawl scheduling to better use the information provided by the “lastmod” tag in XML sitemaps. [Source: Search Engine Land]

9. Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many apps, bot accounts, and other tools used to function. [Source: Social Media Today]

10. Image Text Translation Might Be Making Its Way to Google Chrome

It is important to note that Google is looking to take this translation feature to a whole other level. Google will make translating text inside an image a bit easier and faster. [Source: Digital Information World]

February 4, 2023
Weekend Digital Media Round-Up: Google Cloud Launches New AI Tools for Retailers, ChatGPT to support digital experience analytics, Meta Launches Centralized Data Privacy and Ad Targeting Controls & More…

1.Google Cloud Launches New AI Tools for Retailers

Google Cloud is launching four new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management. [Source: Search Engine Journal]

2. ChatGPT to support digital experience analytics

Digital experience analytics platform Glassbox has announced that it will integrate ChatGPT with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGPT respond. [Source: MarTech]

3. Meta Launches Centralized Data Privacy and Ad Targeting Controls for Facebook, IG and Messenger

Meta has announced a new update for its Accounts Center tool, which will make it much easier to manage your privacy settings across Facebook, Messenger and Instagram in one place. [Source: Social Media Today]

4. Podcast videos are taking over the place of audio ones

Podcasts, apps like audible, and Spotify come to our minds where speakers talk to people or just talk because they are meant for hearing only. Well, a new type of Podcast is also making its place, Video Podcasts. [Source: Digital Information World]

5. Twitter Launches Updated Tweet View Count Display

Twitter has updated its new view count display on tweets, which Twitter chief Elon Musk believes could be a good way to encourage more Twitter users to engage in the tweet conversation. [Source: Social Media Today]

6. Apple Ad Network Gives Marketers A New Opportunity

Apple’s ad network is making waves. Generally known for consumer products, Apple is placing greater emphasis on prioritizing its services category, which includes search ads in the App Store. [Source: Search Engine Journal]

7. Meta Will Now Enable You to Connect Your Heart Rate Monitor to its VR App

Meta’s adding a new heart-rate tracking element to its Quest VR headsets, which will enable you to synch your heart rate monitor with the app to track your response to various VR experiences. [Source: Social Media Today]

8. Microsoft Announces Store Ads & Other Updates

Microsoft published its newest round of advertising product updates today. Among the top updates is the launch of Microsoft Store Ads on desktop devices. [Source: Search Engine Journal]

9. Instagram Adds New ‘Quiet Mode’ to Help Users Take Breaks, Extra Manual Controls for Recommendations

Instagram’s adding more ways for users to control their in-app experience, with new tools that better enable you to take a break from the app, and options to manage what you’re shown in content recommendations. [Source: Social Media Today]

10. New Performance Max experiments have just rolled out

You can now test Performance Max updates in your account and monitor results before applying the changes. [Source: Search Engine Land]

January 21, 2023
Weekend Digital Media Round-Up: Microsoft Plans to Integrate ChatGPT into Bing, YouTube Predicts Video Content Creation Trends for 2023, WhatsApp Launches Proxy Support to Keep Users Connected When Local Networks are Impacted & More…

1.Microsoft Plans to Integrate ChatGPT into its Bing Search Engine

Microsoft’s Bing could soon be back in the game, with the tech giant planning to integrate AI-powered ChatGPT into its search engine, which would then enable users to conduct conversational searches in the app. [Source: Social Media Today]

2. YouTube Predicts Video Content Creation Trends for 2023 In Its Official Podcast

YouTube shed light on some trends which will probably take over the content creation community in 2023. The hosts of podcasts shared their views and thoughts about the future trends now that Shorts are also a big part of YouTube. [Source: Digital Information World]

3. WhatsApp Launches Proxy Support to Keep Users Connected When Local Networks are Impacted

WhatsApp’s looking to help keep people connected, even amid government-mandated communication disruptions, by adding proxy support for WhatsApp users. [Source: Social Media Today]

4. Customer segmentation models to improve the performance of loyalty marketing campaigns

Customer segmentation strategy requires your organization to understand who your audience is, as well as their needs and behavioral tendencies. [Source: Search Engine Land]

5. HDR videos are taking over Instagram and it is the worst trend for social media users

HDR has been a ‘thing’ for a while now however it is time we understand the proper usage of the feature or stop using it altogether to bless everyone’s eyesight. [Source: Digital Information World]

6. Google Recommends Multiple Date Signals On Webpages

Google stresses the importance of including multiple date indicators on webpages to ensure that the correct date appears in search results. [Source: Search Engine Land]

7. LinkedIn Updates: Job Collections, Video Captions, Scheduling & more

LinkedIn continues to navigate a rapidly shifting economic climate and has launched a slate of features designed to keep up with technological updates and support professional communities. [Source: Social Samosa]

8. New Microsoft Store Ads promote desktop apps on Windows devices

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store. [Source: Search Engine Land]

9. New Leak Unravels Key Features Of Apple’s Reality AR/VR Headset

Leading iPhone maker Apple may have tried long and hard to keep its reality AR/VR headset under wraps but a new leak is shedding light on interesting details that many do not know. [Source: Digital Information World]

10. Commerce Components by Shopify gives large retailers new ways to use the platform

Commerce Components by Shopify (CCS) is the latest innovation from Shopify that gives large ecommerce retailers direct access to its component infrastructure. CCS is Shopify’s composable stack for enterprise retail. [Source: Search Engine Journal]

January 7, 2023
Weekend Digital Media Round-Up: AI Creation Tools Will Change the Way We Create, Engage and Interact in 2023, The List For The World’s Best And Worst Voice Assistants Is Out, Twitter Rolls Out Priority Tweet Ranking & More…

1.AI Creation Tools Will Change the Way We Create, Engage and Interact in 2023

AI tools are going to have a much bigger influence over many aspects of online communication in 2023, in good ways and bad. And while everyone’s excited to check out what they might look like in various art styles. [Source: Social Media Today]

2. Google Assistant, Siri, Alexa, And Bixby – The List For The World’s Best And Worst Voice Assistants Is Out

In the ranking, we have Google Assistant taking the lead, Siri taking the second place, Bixby third and Amazon Alexa taking the last spot. [Source: Digital Information World]

3. Twitter Rolls Out Priority Tweet Ranking, Longer Video Uploads to Blue Subscribers

Twitter’s updated Twitter Blue subscription package is slowly rounding into shape, with two more elements now live for paying subscribers, including prioritized ranking of subscriber tweets. [Source: Social Media Today]

4. WordPress Anti-Spam Plugin Vulnerability Affects Up To 60,000+ Sites

A WordPress anti-spam plugin with over 60,000 installations patched a PHP Object injection vulnerability that arose from improper sanitization of inputs, subsequently allowing base64 encoded user input. [Source: Search Engine Journal]

5. Twitter Tweaks Its View Count Feature And Allows Users To Switch It Off When Desired

Twitter has just recently rolled out a new feature that enables users to figure out how many views each of their tweets is getting. [Source: Digital Information World]

6. Customer segmentation models to improve the performance of loyalty marketing campaigns

Businesses use customer segmentation models to better understand their prospects so they can target them with relevant personalized marketing campaigns including ads, emails, and social media posts. [Source: Search Engine Land]

7. New Whatsapp update will allow you to report status updates

Whatsapp allows you to report messages and contacts that violate their terms of service. Usually, when you report these contacts, Whatsapp gathers the last few messages in your chat and forwards them to the moderation team. [Source: Digital Information World]

8. Twitter Switches Brand Profile Avatars to Squares to Counter Impersonation

The hits keep coming from Twitter HQ, with the company’s endlessly perplexing verification revamp now taking a new turn, with brand profiles now becoming square shaped to better highlight them in-stream. [Source: Social Media Today]

9. Instagram Ad Revenues Grow, but Meta Still Relies on Facebook for 58.5%

All of this might make it seem like Meta would be relying less on Facebook for its revenue, but in spite of the fact that this is the case it is estimated that around 58.5% of the corporations ad revenue will come from Facebook in 2023. [Source: Digital Information World]

10. Google’s Field Day – Google Brings About Plenty of New Changes in the Search Interface

Google has been testing features around the search interface for a while now. Among all the new features, we have found our two favorites – the ‘about’ carousels and a wider search page that includes a lot of new tweaks. [Source: Digital Information World]

December 31, 2022
Weekend Digital Media Round-Up: Twitter Enhances Search Results for Cashtags, 8 Graphic Design Trends for 2023, Facebook Adds Another Way to Facilitate Reels Creation & More…

1.Twitter Enhances Search Results For Cashtags

Twitter is upgrading the user experience for cashtags, showing pricing graphs when users click on the symbol of a major stock, ETF, or cryptocurrency. [Source: Search Engine Journal]

2. 8 Graphic Design Trends that Will Dominate 2023

The team from Venngage have put together a new overview of the top 8 emerging visual design trends that will become more prominent in the next year. [Source: Digital Information World]

3. Facebook Adds Another Way to Facilitate Reels Creation in the App

Meta’s adding yet another way to get users to share Reels on Facebook – even if they don’t have their own video content to upload to the app. [Source: Social Media Today]

4. GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page

GA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. [Source: Search Engine Land]

5. Twitter Adds New Qualification Process for Community Notes to Improve Note Value

Twitter’s adding a new way to improve the accuracy and value of its Community Notes, via a new qualifier that will require Community Notes contributors to ‘unlock’ the ability to write Notes by first rating other Notes submitted in the app. [Source: Social Media Today]

6. Google search retires Web Light, Google’s method to serve faster, lighter pages to people

Google has retired Web Light, Google’s mechanism to serve pages and content faster, using a more lightweight version of that page, to those with slower internet connections. [Source: Search Engine Land]

7. Twitter Provides New Ad Placement Controls to Reassure Ad Partners

With Elon Musk potentially on the outs as Chief Twit, Twitter could soon see a new approach, which could once again change the direction of the app. [Source: Social Media Today]

8. The Rise Of AI-Powered Chatbots Causes Google’s Management To Issue Code Red

Chatbots driven by AI-powered technology are proving to take over the tech world by storm and it was Google who was recently seen issuing a code red as the release of ChatGPT took center stage. [Source: Digital Information World]

9. Google Tests Text Search for Segments in YouTube Clips

Google’s looking to expand its search capacity within videos, with a new test to search by keyword for sections of video clips. [Source: Social Media Today]

10. Meta makes virtual reality headset Quest 2’s GPU more powerful by 7%

Meta announced that it is giving developers 7 per cent more graphics processing unit (GPU) compute power to work with on Meta Quest 2 devices, for better application performance on the virtual reality (VR) headsets. [Source: Business Standard]

December 23, 2022
Weekend Digital Media Round-Up: Reddit Launches New Reddit for Business Website, Meta Focused On Safety, Twitter’s Adding New Ad Placement Controls & More…

1.Reddit Launches New Reddit for Business Website to Provide Additional Guidance for Marketers

Reddit launched a new Reddit for Business website, which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help to guide you in your Reddit marketing approach. [Source: Social Media Today]

2. Meta Focused On Safety, Security in 2022

Meta implemented several new programs and features in 2022 designed to improve safety and security on its platforms, the company announced in an end-of-year recap news release. [Source: Search Engine Journal]

3. Twitter’s Adding New Ad Placement Controls as it Works to Ease Concerns About Account Reinstatements

Twitter’s now developing a new ad placement control dashboard, enabling ad partners to select certain keywords they don’t want their ads to be placed alongside. [Source: Digital Information World]

4. Instagram Rolls Out New Features To Further Assist Users In Keeping Accounts Secure

Instagram is introducing and expanding the number of features to help users keep their accounts secure. The social network is launching a new “hacked” hub where users can report and resolve account access issues. [Source: Social Media Today]

5. Google has updated its prohibited practices to include “Linked account suspensions”

Removing or unlinking the suspended Google Ads account from your Merchant Center account won’t unsuspend or resolve your Merchant Center account issue. [Source: Search Engine Land]

6. Snapchat Touts the Rising Value of AR for Promotions

Snapchat’s already seeing good levels of success with its AR shopping activations, which it continues to advance in line with the latest developments in device tech. [Source: Social Media Today]

7. Google launches new Google Search status dashboard

Google has launched a new status dashboard, this dashboard will help to confirm if there is an issue with crawling, indexing or serving with Google Search. [Source: Search Engine Land]

8. New Warning Issued Against Phishing Campaign That Uses Facebook Posts To Steal User Data

Researchers are ringing alarm bells against a phishing campaign that’s on the rise. It makes use of Facebook posts that becomes a part of the attack chain for tricking users. [Source: Digital Information World]

9. Google Helps Searchers Find Cost Of Living Assistance

In response to a spike in searches for “cost of living,” Google is updating search results with quick access to helpful resources. [Source: Search Engine Journal]

10. Twitter Makes ‘Community Notes’ Visible to All Users Globally

Elon Musk’s ‘Twitter 2.0’ reformation plan is now in place, with Twitter opening its Community Notes tweet context indicators to all users globally. [Source: Social Media Today]

December 17, 2022
Weekend Digital Media Round-Up: Meta Showcases New AI System, Google Tests New Feature That Allows Companies to Diversify Their Revenue, Meta launches ‘Find, Message and Buy on WhatsApp’ & More….

1.Meta Showcases New AI System That Can Use Strategic Reasoning to Solve Problems

Meta shares its latest update, an AI system that can use strategic reasoning and natural language to solve problems put before it. [Source: Social Media Today]

2. Google Tests New Feature That Allows Companies to Diversify Their Revenue

The tech giant is quietly experimenting with means to diversify revenue by putting new choices on the table for monetization alongside the usual endeavours such as advertising. [Source: Digital Information World]

3. Meta launches ‘Find, Message and Buy on WhatsApp’

The new feature on WhatsApp would allow users to discover new brands, connect with them and make purchases directly on the app. [Source: Social Samosa]

4. Snapchat Launches New Features to Celebrate the 2022 World Cup

Snapchat’s announced a range of new features to help fans engage with the 2022 World Cup, including team-based AR filters, new AR Try-On features. [Source: Social Media Today]

5. New Meta privacy updates for teens

New Facebook and Instagram teen users will automatically be opted in, while current users will need to manually select the settings. [Source: Search Engine Land]

6. How Will Metaverse Impact the Businesses and Consumers: The Future of Internet

Metaverse is the next buzzword in the IT cosmos, and given the amount of interest it has already created, it won’t be long until it joins the ranks of the fastest-growing digital trends. [Source: Digital Information World]

7. LinkedIn to let you schedule posts to send at later time

LinkedIn is rolling out a new schedule posts feature which is currently available on Android and web versions only. Users can now use the post-scheduling feature inside the Android app and on the LinkedIn website too. [Source: India TV ]

8. YouTube Brings Photo Editing & Quizzes To Community Posts

YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes. [Source: Search Engine Journal]

9. LinkedIn Launches New ‘Brand Safety Hub’ to Manage Audience Network Placements

LinkedIn has aunched a new Brand Safety hub for its Audience Network ads, which will enable advertisers to find out more information about LinkedIn’s partner platforms. [Source: Social Media Today]

10. Messaging App Now Allows Using One Account In Multiple Smartphones

Instant Messaging platform WhatsApp has rolled out a new feature that will allow its beta users to connect their accounts with another handset and an Android tablet. [Source: India.com]

November 25, 2022
Weekend Digital Media Round-Up: Meta Announces New Creator Monetization Tools, Snap & Amazon Partner in AR Shopping, Improving Instagram Notification Management with Machine Learning More…

1.Meta Announces New Creator Monetization Tools, Including Subscriptions on IG and New NFT Options

Meta has also announced some new features for creators, including expanded monetization opportunities, and new tools to facilitate creation and selling of NFTs. [Source: Social Media Today]

2. Snapchat & Amazon Fashion launch an AR Shopping Experience

Snapchat and Amazon Fashion have partnered to launch Virtual Try-On (VTO) experiences, expanding Augmented Reality (AR) for both brands and customers. [Source: Social Samosa]

3. Meta Leaverages Machine Learning For More Enhanced Notifications And Management On Instagram

Meta has shared some insights on how they’re making use of new technology and means to bring about notification personalization on leading apps like Instagram. [Source : Digital Information World]

4. Instagram Launches New Ways for Creators To Earn Revenue

Meta is launching new tools that help creators make money on Instagram via audience contributions. [Source: Search Engine Journal]

5. Meta Says It Has Found The Perfect Way To Save Water At Its Data Centers

The tech giant is stated to be utilizing unique techniques that incorporate the use of altering temperature conditions to help conserve as much water as possible. [Source: Digital Information World]

6. Meta Launches New Tools That Enable Brands To Protect Their Intellectual Property

As a part of continued investment and development of Brand Rights Protection, Meta has launched a new API to enable rights holders to report potential violations of their IP rights. [Source: Social Samosa]

7. Snapchat Rolls Out New Fitness Integration With Strava So Users Can Put Their Healthy Habits On Display

The new launch is a part of the platform’s AR lens integration that gives users more insight into their life and healthy lifestyles. This is done in a more interactive and visual manner. [Source: Digital Information World]

8. WhatsApp Launches Communities to Maximize Topic-Based Discovery and Engagement

WhatsApp has today launched its new ‘Communities’ update, which provides additional functionality for your group chats in the app. [Source: Social Media Today]

9. Google Rolls Out New Features For GA4

GA4 adds real-time behavioral modeling, more customization and the Setup Assistant gets a big improvement. [Source: MarTech]

10. YouTube Provides Users with Direct Access to Streaming Services via ‘Primetime Channels’

YouTube’s looking to further lean into that shift, with the introduction of new ‘Primetime Channels’ in the app, which will enable users to sign up to different streaming subscription. [Source: Social Media Today]

November 5, 2022

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