Tag: digital advertising news

1.Google starts trialing its FLoC cookie alternative in Chrome

Google announced that it is rolling out Federated Learning of Cohorts (FLoC), a crucial part of its Privacy Sandbox project for Chrome, as a developer origin trial. [Source: TechCrunch]

2. Instagram Rolls Out New Remix Feature for Reels to Rival TikTok Duets

Instagram is rolling out a new Remix feature to increase collaboration using Reels. Users can now create their own Reel next to one that already exists. [Source: Gadgets 360]

3. Facebook Analytics is Shuttering on June 30

Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. [Source: Search Engine Journal]

4. Pinterest Launches New Ad Campaign, Updated Ad Account Management Tools

Pinterest has launched its first ever B2B ad campaign, which aims to better frame its expanding use case and highlight opportunities for marketers. [Source: Social Media Today]

5. YouTube Expands Monetization To More Types of Content

YouTube is allowing ads to run on more types of content, which will expand the monetization opportunities for content creators. [Source: Search Engine Journal]

6. Google expands its core web vitals and page experience update FAQs

Google updated its FAQs around the Core Web Vitals and the page experience update. This page is accessible in the Google support forums and was initially posted in December 2020. [Source: Search Engine Land]

7. LinkedIn is working on a whole bunch of features to release soon for its users

LinkedIn announced that it will be releasing a whole bunch of exciting features in the coming month in order to help its users out more and also to increase the overall engagement on the platform. [Source: Digital Information World]

8. Google Enhances Business Profiles For Stores With Delivery & Pickup

Google is adding more information to Search and Maps about businesses that offer options for grocery delivery and pickup. [Source: Search Engine Journal]

9. Twitter Updates Amplify Pre-Roll Video Ads, With New Display Format and Curated Placement Categories

Twitter has announced a new expansion of its Amplify pre-roll ads, which enable brands to position their promotions alongside Twitter’s premium video content. [Source: Social Media Today]

10. Microsoft Advertising Announces Open Beta for New Automotive Ads

Microsoft Ads has announced an open beta for a new Automotive Ad format. [Source: Search Engine Journal]

1.Google announces global launch of property promotion ads for hotels

Google’s property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like to book. [Source: Search Engine Land]

2. Facebook Adds New Tools to Enable Content Creators and IP Holders to Detect and Report Violations

Facebook is providing content creators and IP holders with new tools to detect and claim rights over copyrighted content violations. [Source: Social Media Today]

3. Microsoft Advertising introduces more automation via ad suggestions with auto-apply

Beginning this month, Microsoft Advertising users may see ad suggestions with auto-apply on their Recommendations page. [Source: Search Engine Land]

4. Google Supports New Schema Markup For Education Sites

Google is adding support for a new type of schema markup with the introduction of rich results for education sites. [Source: Search Engine Journal]

5. Facebook Tests New ‘Green Screen’ Creation Option for Facebook Stories

Facebook is now testing a new ‘Green screen’ option within the Facebook Stories creative tools, which will enable users to overlay their video over a selected video or still image. [Source: Social Media Today]

6. Google Search Console users experience crawl stats report data issue

Between March 10th and March 23rd there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. [Source: Search Engine Land]

7. YouTube experiments with automated lists of products detected in videos

Google is testing a new feature that automatically detects products in videos and displays them, and related products, to viewers as a list. [Source: MarTech Today]

8. Snapchat is developing its own take on TikTok Duets with a new ‘Remix’ feature

Snapchat is spotted working on a TikTok Duets-like feature called “Remix,” designed for replying to Snaps. [Source: TechCrunch]

9. Microsoft proposes method to automatically submit URLs from WordPress to search engines

Microsoft wants to build into the core of WordPress the ability to automatically push new and updated URLs to Bing and other search engines. [Source: Search Engine Land]

10. Instagram Will Let Users Draft Stories to Save For Later

Instagram confirms it will soon let users save drafts of stories the same way they can create drafts of regular posts. [Source: Search Engine Journal]

1.Google cuts Play Store fees by half

Google has slashed commissions it takes from Android developers that sell in-app digital goods and services on the Play Store.  [Source: Times of India]

2. Facebook announces a new AI that can automatically learn audio, textual, and visual representations from publicly available videos

Facebook’s ‘Learning from Videos’ project will use artificial intelligence to understand, learn and master textual, audio and, video representations from videos available on Facebook. [Source: Digital Information World]

3. YouTube Adds Real-Time Subscriber Counts in Channel Dashboards

YouTube is updating Studio dashboards with real-time channel subscriber counts, removing the need for creators to use third-party tools to access that data. [Source: Search Engine Journal]

4. Google My Business releases tool to manage your reviews

The newest feature within Google My Business allows local SEO practitioners to see recent reviews on their listings in a single place and check the status of reviews they reported to Google. [Source: Search Engine Land]

5. YouTube Studio has a tool that checks for copyright violations during upload

YouTube has rolled out a YouTube Studio tool that checks for possible copyright violations during the video upload process. [Source: Engadget]

6. Google’s Ads Safety Report: Malicious Behavior Increasing

Google released their 10th annual Ads Safety Report, which is designed to prevent the malicious use of Google’s ads platforms including those that misrepresent, mislead, or threaten the safety of users. [Source: Search Engine Journal]

7. Snapchat’s TikTok rival ‘Spotlight’ launched in India

Photo-messaging app Snapchat launched its new entertainment platform ‘Spotlight’ for user-generated content in India. [Source: The News Minute]

8. Google Launches Threadit, a ‘TikTok for Work’ Short Video Clips Messaging Service

Google has built a new tool called Threadit to make remote working more efficient. It enables users to send small videos to team members for communication.  [Source: Gadgets 360]

9. YouTube Adds More Analytics Data, Updates Studio Mobile App

YouTube is giving creators access to more data on video views and rolling out updates to the Studio Mobile app. [Source: Search Engine Journal]

10. Snapchat Acquires eCommerce Technology Firm FitAnalytics to Boost its Virtual Try-On Option

Snapchat’s taking the next step forward with its eCommerce tools, with the acquisition of digital sizing company FitAnalytics. [Source: Social Media Today]