Tag: CTV

Weekend Digital Media Round- How Meta Premium Is Redefining The Creator Economy, Why AI visibility GEO and AEO aare the future of marketing, Is The Mega Era Cooling As Micro Influence Heats Up? & More….

1.How Meta Premium Is Redefining The Creator Economy

Meta’s new premium tools—ranging from advanced analytics to AI-assisted creation—are giving creators a significant capability advantage, shifting the ecosystem toward professionalisation. While reach isn’t paywalled, those who invest in premium features can optimise faster, plan smarter and engage audiences more strategically. The creator economy is increasingly splitting into casual users and performance‑driven creators who treat content like a structured media business. [Source: Marketing Mind]

2. Why AI visibility GEO and AEO aare the future of marketing

AI is reshaping how people search, making brand visibility in AI‑generated results essential for staying competitive. Companies must shift from traditional SEO to strategies like AI visibility, GEO, and AEO by creating clearer, authoritative, question‑focused content. Early adopters will gain trust and influence, while those who delay risk losing relevance and revenue. [Source: Fast Company]

3. Is The Mega Era Cooling As Micro Influence Heats Up?

Influencer marketing in India is shifting from follower-heavy mega creators to micro and regional creators who offer stronger trust, engagement, and conversions. Brands are adopting hybrid strategies—using mega influencers for visibility and micro creators for measurable, community-led impact. The ecosystem isn’t declining but evolving into a more data‑driven, multi‑tiered model focused on audience quality and accountability. [Source: Marketing Mind]

4. What’s behind Netflix’s CTV market share jump?

Influencer marketing in India is shifting from follower-heavy mega creators to micro and regional influencers who offer stronger trust, engagement, and measurable conversions. Brands are adopting hybrid models—using mega influencers for visibility while relying on micro creators for credible, community-driven impact. The ecosystem isn’t declining but evolving into a multi-tier, performance-focused structure. [Source: DigiDay]

5. Why Brands That Still Run Ads Are Losing to Brands That Tell Stories

Modern brands are losing effectiveness with traditional ads because audiences now connect more deeply with emotional, story‑driven content. To earn attention, brands must behave like media creators—building narratives, characters and entertainment people choose to spend time with. In an era of content overload and AI acceleration, skilled storytelling has become the true competitive advantage. [Source: Entrepreneur]

6. How AI Is Helping Marketers Understand Human Buyer Psychology

AI is giving marketers a deeper understanding of real human buyer psychology, moving beyond surface-level data to insights about identity, emotion, and behavior. By using AI models trained on a brand’s own research, teams can interact with lifelike customer personas, improve messaging, and make more empathetic, psychologically aligned decisions. Brands that embrace this human-centered AI approach are better positioned to build loyalty and consistency. [Source: Forbes]

7. Where Senior Leaders Are Struggling with AI Adoption, According to Research

Senior leaders are facing pressure as AI moves from small pilots to influencing everyday decisions, workflows, and client delivery. Many struggle with managing large-scale change and proving measurable impact while AI rapidly embeds across their organizations. [Source: HBR]

8. The Rundown: Why YouTube has become key for brand GEO strategies

YouTube has become a major source for LLM-generated answers, often cited more than Reddit, pushing brands to optimize their video content and transcripts for AI visibility. Marketers are now treating YouTube scripts, metadata, and creator partnerships as strategic SEO tools to influence how LLMs portray their products. Longer, information-dense videos with well‑structured language are proving especially effective. [Source: DigiDay]

9. AI Is Now Marketing’s Gatekeeper: How Brands Can Influence And Leverage

AI is increasingly becoming the gatekeeper for brand discovery—deciding which creators, publishers, and companies get surfaced and trusted. The article highlights that while AI boosts efficiency and discovery, consumers still crave human authenticity, making real creators and credible publishers more important than ever. Marketers winning today blend AI‑driven insights with genuine human influence to build authority and trust. [Source: Forbes]

10. Turning AI-Powered Creativity Into Lasting Impact

AI is reshaping marketing by enabling faster creative production, but most ads still fail to capture enough attention to make an impact. The “Creative AI Loop” framework urges marketers to pair human intuition with AI-driven prediction and real‑world feedback to continually improve results. Without this feedback loop, increased production speed can lead to more wasted content rather than better performance. [Source: AdWeek]

February 27, 2026
Weekend Digital Media Round- What actually drives paid media performance (beyond targeting and optimization), UX can no longer exist as a purely ‘user happiness’ function, Beyond speed: How real-time marketing actually enables personalization & More….

1.What actually drives paid media performance (beyond targeting and optimization)

Paid media performance depends far more on creative quality and human attention than on targeting or algorithmic optimization. Rising ad fatigue and oversaturated digital spaces mean that even sophisticated targeting cannot compensate for weak content. Brands succeed when they prioritize standout creative, understand audience psychology, and use paid media to amplify what genuinely deserves attention. [Source: DMNews]

2. UX can no longer exist as a purely ‘user happiness’ function

UI/UX in 2026 is shifting from flashy visual experimentation to intentional, accountable, and outcome‑driven design. Calm interfaces, accessibility as a core craft, and transparent, trust‑building experiences are becoming essential. Designers are now expected to think in systems, leverage AI as an accelerator, and focus on behavior across entire user journeys rather than isolated screens. [Source: MediaBrief]

3. Beyond speed: How real-time marketing actually enables personalization

Real-time marketing succeeds only when organizations pair fast, behavior‑based responses with unified data, integrated systems, and aligned teams. While AI tools promise automation, most personalization fails due to poor infrastructure and siloed processes. Companies that get the basics right—clean data, clear workflows, and timely relevance—are the ones seeing real results. [Source: DMNews]

4. Programmatic’s 19% surge signalling a structural shift in digital media buying?

Programmatic advertising is rapidly evolving into core digital infrastructure, driven by AI‑powered efficiency, safer premium inventory, and the rise of CTV and OTT. Industry leaders say the real shift is a balance of automation with strong human governance, making programmatic a full‑funnel, audience‑first approach rather than just a performance tool. The projected 19% CAGR reflects a broader structural transition toward transparent, curated ecosystems and outcome‑driven media planning. [Source: Exchange4Media]

5. The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It?

Turning off paid media caused a major decline in total traffic, online orders, and revenue, revealing how strongly paid channels amplify organic and direct performance. Organic search did rise when ads were paused, but nowhere near enough to make up for the lost paid and halo-driven traffic. Overall, the business missed out on more than $180K in revenue, showing that paid media doesn’t just drive direct conversions—it boosts all channels, proving brands perform best when paid and organic efforts work together. [Source: Search Engine Journal]

6. What are the forces driving retail media’s 56% YoY surge in digital ad spends?

Retail media is rapidly reshaping how brands allocate digital ad dollars, with e-retail platforms turning into full-funnel media networks that combine rich first-party data, shoppable formats and closed-loop measurement to connect discovery with purchase intent. This evolution helped ad spends on e-retail platforms jump about 56% year-on-year, reaching ₹17,601 crore and accounting for nearly a quarter of total digital media spending in India by end of 2025. [Source: Exchange4Media]

7. Why IPL 2026 is a turing point for mobile advertising

Mobile advertising around the IPL is evolving beyond just experimenting for budgets to becoming a central part of marketers’ plans, with brands demanding predictable scale, measurable outcomes and interactive formats that align with real fan behaviour on phones rather than just standard video ads. This shift suggests IPL 2026 could be a defining moment where mobile ad spends move closer to traditional TV in value by demonstrating clear performance and engagement metrics [Source: Best Media Info]

8. How AI is fundamentally changing the role of the B2B creative director

AI is reshaping the role of the B2B creative director from traditional idea-generation toward AI-augmented strategy and output management, where leaders now need to orchestrate tools that scale creative work while preserving human insight, judgment and brand voice. This shift demands a blend of strategic oversight, ethical decision-making and collaboration with AI systems, rather than relying on old “best practice” playbooks for creativity in B2B marketing. [Source: The Drum]

9. Why video is the canonical source of truth for AI and your brand’s best defense

Video content offers richer, higher-fidelity data for AI models than text, making it a powerful way to establish your brand’s identity and factual details so large language models and AI search can reference you accurately rather than hallucinate or fill in gaps. By serving as a clear “source of truth,” authoritative videos help protect your brand from misrepresentation in AI-generated outputs and improve visibility in AI-driven discovery. [Source: Search Engine Land]

10. Designing For Agentic AI: Practical UX Patterns For Control, Consent, And Accountability

Designing agentic AI — systems that act autonomously for users — requires UX patterns that prioritise trust, transparency, consent and meaningful user control rather than hidden automation. Practical approaches such as intent previews, adjustable autonomy levels, clear explanations, confidence signals and easy undo options help balance powerful AI capabilities with accountability and user confidence. [Source: Smashing Magazine]

February 13, 2026
Weekend Digital Media Round-Up The Future Of AI Market Research: Two Powerful Paths Are Emerging, The One-Dial Illusion: Why CX Leaders Keep Crashing on ROI, Evolving The Advertising Landscape: Measuring And Maximizing CLV & More….

1.The Future Of AI Market Research: Two Powerful Paths Are Emerging

AI is transforming market research by enabling faster, scalable insights through two key approaches: AI-powered human interviews and synthetic respondents. While synthetic models offer speed and cost-efficiency, human input remains essential for emotional nuance and validation—making a hybrid strategy the most effective path forward. [Source: Forbes]

2. The One-Dial Illusion: Why CX Leaders Keep Crashing on ROI

CX leaders often rely too heavily on single metrics like NPS or CSAT, which can mislead strategic decisions. True ROI comes from tracking four key dimensions—growth, efficiency, risk, and trust—over time, using longitudinal data to reveal whether customer experience efforts are compounding value or eroding it. [Source: CSM Wire]

3. Evolving The Advertising Landscape: Measuring And Maximizing CLV

Advertising has evolved from impression-based and click-driven models to AI-powered strategies focused on maximizing customer lifetime value (CLV). By leveraging AI, businesses can better target high-value customers, personalize engagement, and drive long-term profitability through smarter budget allocation and deeper customer relationships. [Source: Forbes]

4. If You Want Your Brand to Be Discovered, You Have to Harness AI — Here’s How

AI is transforming how consumers discover brands, shifting from traditional search to direct recommendations via tools like ChatGPT. To stay visible, businesses must invest in Answer Engine Optimization (AEO), secure strategic press coverage, build affiliate programs, and optimize their digital presence for AI platforms. [Source: Entrepreneur]

5. The synthetic scroll has arrived with Meta’s Vibes and OpenAI’s Sora — marketers are watching nervously

Meta’s launch of the Vibes feed and OpenAI’s release of the Sora app signal a shift toward AI-generated, hyper-personalized content in social media. While tech experts are intrigued, marketers and creators are expressing concern over the implications for authenticity and control. [Source: DigiDay]

6. Technology: AI Influencer Trend: The Virtual Gold Rush Defining the New Creator Economy and Brand Blueprint

AI influencers like Lil Miquela are reshaping the creator economy by offering brands a fully controllable, scandal-free, and scalable alternative to human celebrities. These CGI-driven personas generate millions in revenue, attract luxury partnerships, and appeal to Gen Z through aspirational storytelling and hyper-realistic visuals. [Source: Insight Trends World]

7. Sora Marks OpenAI’s Leap Into Social Media—and Into a Reality Crisis

Sora 2 is transforming social media by blending generative AI video creation with interactive features like “cameos,” allowing users to appear in each other’s clips. While it’s gaining popularity rapidly, surpassing TikTok and Instagram on app charts, it’s also raising concerns around copyright, deepfakes, and authenticity. [Source: Observer]

8. How To Build SEO Strategies Around Real Customer Behavior

Effective SEO today goes beyond keywords—it’s about understanding real customer behavior, intent, and context. By analyzing how and why people search, marketers can create content that aligns with user needs, improves engagement, and drives conversions. Tools like Google Analytics, heatmaps, and customer service data help uncover these insights and guide strategy. [Source: Search Engine Journal]

9. Influencer Marketing Is Your CTV Strategy Secret Weapon

Influencer marketing and Connected TV (CTV) are no longer competing strategies but complementary forces in modern video advertising. By integrating creator-generated content (CGC) with CTV, brands can build trust and scale reach through cohesive storytelling across platforms. [Source: AdWeek]

10. How to measure and maximize visibility in AI search

AI visibility is becoming crucial as search shifts from traditional rankings to direct answers from models like ChatGPT and Google AI Overviews. To stay competitive, brands must optimize content for mentions and citations in AI responses, focusing on quality, expertise, and technical accessibility. [Source: Search Engine Land]

October 10, 2025
Weekend Digital Media Round-Up The $1 Trillion E-Commerce Gap: Why Brands Are Losing Loyal Customers In The Last Mile, How enterprise AI is quietly rewriting brand-building in India, From Mobile To Living Room: How CTV Is Reshaping India’s Advertising Landscape & More…

1.The $1 Trillion E-Commerce Gap: Why Brands Are Losing Loyal Customers In The Last Mile

Brands are losing over $1 trillion annually due to poor post-purchase experiences, especially in the last mile of delivery. While front-end e-commerce is optimized, gaps in shipping, communication, and returns are eroding customer loyalty and retention. Leading brands now treat logistics as a core part of customer experience, using branded tracking, proactive support, and seamless returns to build trust and drive repeat business. [Source: Forbes]

2. How enterprise AI is quietly rewriting brand-building in India

Enterprise AI is transforming brand-building in India by integrating generative AI into backend systems, enabling real-time personalization, predictive modeling, and dynamic campaign optimization. This shift is redefining marketing from a one-way broadcast to a continuous, data-driven loop, with brands investing in intelligent infrastructure to drive long-term value and measurable ROI. [Source: PitchoNet]

3. From Mobile To Living Room: How CTV Is Reshaping India’s Advertising Landscape

Connected TV (CTV) is rapidly transforming India’s advertising landscape, shifting focus from mobile to smart TVs. At IAMAI’s CLICK 2025, industry leaders highlighted how CTV blends digital precision with the emotional impact of television, offering deeper engagement, measurable ROI, and innovative formats like shoppable ads. [Source: Marketing Mind]

4. Why do marketers ditch the very assets that make their brands famous?

Marketers are increasingly abandoning iconic brand assets like mascots and logos in favor of minimalist rebrands, often at the cost of brand recognition and loyalty. The article highlights Cracker Barrel’s failed attempt to modernize by removing its long-standing mascot, sparking backlash—even from public figures. [Source: The Drum]

5. How AI and automation are changing our driving experience

AI and automation are revolutionizing driving by enhancing vehicle safety, streamlining accident response, and transforming claims and repair processes. As cars become more complex and connected, the industry is investing heavily in technology to ensure faster recovery, improved transparency, and safer journeys. [Source: World Economic Forum]

6. Voice of the Customer Needs a Reset: Enter AI

Traditional Voice of Customer (VoC) programs are failing due to survey fatigue, delayed feedback, and lack of emotional context. AI offers a transformative solution by enabling real-time sentiment analysis, predictive insights, and personalized feedback, turning VoC into a proactive and strategic tool. Organizations that adopt AI early gain a competitive edge by anticipating customer needs and enhancing experience continuously. [Source: CMS Wire]

7. 100 Most Used AI Apps in 2025 : What’s Trending and What’s Not

AI apps in 2025 are transforming daily life, with top trends including emotional companionship platforms, creative coding tools, and productivity enhancers. Big tech and Chinese innovators are driving global influence, while the ecosystem stabilizes around established players like ChatGPT and Midjourney. [Source: Geeky Gadgets]

8. Rethink Reach to Unify Your Linear and Streaming Advertising Strategies

Marketers are shifting from measuring raw impressions to evaluating reach as a performance metric that drives engagement and revenue. By unifying data across linear TV and streaming, advertisers can avoid duplication, uncover missed audiences, and optimize campaigns—potentially unlocking \$141 billion in lost revenue annually. [Source: Adweek]

9. A Week In The Life Of An AI-Augmented Designer

UX designer Kate experiments with integrating AI into a week-long design sprint, using tools like ChatGPT and Figma Make to accelerate tasks from research synthesis to prototyping. While AI boosts speed and creativity, Kate learns that critical thinking, empathy, and human judgment remain essential to meaningful design. [Source: Smashing Magazine]

1o. From Efficiency To Emotion: How Brands Are Using AI To Scale Creativity

AI is transforming digital advertising by enabling brands to create personalized, scalable content across formats and languages while maintaining emotional resonance. Industry leaders at CLICK 2025 emphasized that while AI boosts efficiency and experimentation, human judgment remains essential for authenticity, relevance, and storytelling impact. [Source: Marketing Mind]

August 29, 2025
Weekend Digital Media Round-Up CX as a competitive advantage: Practices that are redefining market leadership strategies, What is the Knowledge Graph? How it affects SEO and visibility, Don’t Break The Funnel: Why OLV Still Matters In A CTV-First World & More…

1.CX as a competitive advantage: Practices that are redefining market leadership strategies

Customer experience (CX) has become a key differentiator in saturated markets, with top enterprises leveraging AI, cross-functional collaboration, and cultural alignment to deliver personalized, consistent interactions. Overcoming fragmented data, siloed teams, and resistance to change is crucial for turning CX into a competitive advantage. [Source: CIO]

2. What is the Knowledge Graph? How it affects SEO and visibility

Google’s Knowledge Graph is a massive database that connects entities—people, places, things, and concepts—through semantic relationships to improve search accuracy and relevance. It powers features like knowledge panels, AI Overviews, and semantic search, helping Google understand user intent and deliver more meaningful results. Optimizing for it involves structured data, entity-focused content, and maintaining consistent online presence. [Source: Search Engine Land]

3. Don’t Break The Funnel: Why OLV Still Matters In A CTV-First World

Marketers are mistakenly pulling back from online video (OLV) due to new classification standards, despite its continued strong performance. OLV remains essential in bridging the reach of CTV and the conversion power of social, enabling full-funnel campaign cohesion. [Source: Adexchanger]

4. How Can You Build Customer Dashboards That Drive Experience and Growth?

Startup customer dashboards are most effective when they tell a story—aligning metrics with customer journey stages to reveal insights and drive growth. By integrating AI, startups can predict churn, segment users intelligently, and surface actionable insights even with limited resources. [Source: CMS Wire]

5. Generative Engine Optimization, GEO, A Playbook For Online Retailers

AI assistants like ChatGPT and Claude are reshaping e-commerce by replacing traditional search and homepage browsing with direct, conversational product recommendations. To stay visible, brands must adopt Generative Engine Optimization (GEO), focusing on structured, authentic content that answers real user questions. [Source: Forbes]

6. AI is rewriting the rules of B2B marketing with a human touch

AI is transforming B2B marketing by blending data-driven precision with human-centric storytelling, making emotional connection and trust key to big-ticket decisions. Experts from LinkedIn and Sprinklr highlight how AI enables faster, personalized campaigns while emphasizing creativity, transparency, and brand safety. [ Source: StoryBoard18]

7. From data to decisions: How Indian BI platforms are redefining analytics

Indian Business Intelligence (BI) platforms are transforming analytics by offering cost-effective, localized, and scalable solutions tailored to India’s unique business environment. Unlike global tools, these homegrown platforms address regional diversity, compliance complexity, and the need for quick, AI-powered insights—empowering even small businesses to make data-driven decisions. [Source: MSN]

8. Ecommerce: The new R&D lab for India’s consumer companies

Ecommerce in India is evolving from a distribution channel into a strategic innovation hub, enabling consumer brands to test and refine products quickly and with minimal risk. Quick commerce platforms like Blinkit and Instamart offer real-time feedback, helping companies like Marico validate new offerings before scaling. [Source: Forbes India]

9. How AI Is Shaping Business Strategies For 2025?

AI is set to become a core driver of business strategy in 2025, enhancing operations, customer experience, and decision-making through technologies like generative AI, predictive analytics, and hybrid cloud integration. Companies embracing these innovations will gain a competitive edge, while those that resist digital transformation risk falling behind. [Source: Business World]

10. Rethink Reach to Unify Your Linear and Streaming Advertising Strategies

Marketers are shifting from simply counting impressions to measuring reach as a performance metric that drives engagement and revenue. By unifying data across linear TV and streaming, advertisers can eliminate duplication, uncover missed audiences, and optimize campaigns for greater impact. [Source: Adweek]

August 22, 2025
Weekend Digital Media Round-Up You’re Not Being Replaced By AI — You’re Being Exposed. Here’s How to Make Your Brand Bulletproof, ROI of UX: Why CFOs and CEOs need to prioritise design, The Role of AI and Automation in Modern Digital Marketing & More…

1.You’re Not Being Replaced By AI — You’re Being Exposed. Here’s How to Make Your Brand Bulletproof

The article emphasizes that in an AI-driven world, personal brand clarity, consistency, and authenticity are crucial for building trust and standing out. While AI can replicate style and speed, it cannot replace your unique story, values, and lived experience — making your personal brand your most powerful and defensible asset. [Source: Entrepreneur]

2. ROI of UX: Why CFOs and CEOs need to prioritise design

Strong UX design is a strategic asset that directly impacts revenue, retention, and customer satisfaction, yet many CEOs and CFOs still undervalue its role. Companies that prioritize UX—like Apple and Airbnb—outperform competitors, with studies showing up to 100x ROI on UX investments and significantly higher shareholder returns. [Source: BestMedia Info]

3. The Role of AI and Automation in Modern Digital Marketing

AI and automation are revolutionizing digital marketing by enabling hyper-personalized customer experiences and streamlining repetitive tasks like email campaigns and lead nurturing. These technologies empower marketers to make smarter, data-driven decisions while improving efficiency and ROI. [Source: TECHBI]

4. Digital Marketing in the AI Era: Navigating Trends and Opportunities in 2025

Digital marketing in 2025 is being reshaped by AI integration, emerging platforms like Threads and BlueSky, and evolving consumer behaviors. Marketers are focusing on authentic content, employee advocacy, and AI-powered tools to enhance personalization, campaign efficiency, and search visibility. Soft skills, business acumen, and generative engine optimization are becoming crucial for staying competitive. [Source: ChimpReports]

5. Navigating the digital tide: How CTV is reshaping media

Connected TV (CTV) is rapidly gaining traction in India, offering brands precision targeting, immersive storytelling, and measurable engagement, especially in Tier-3 markets. While traditional TV still holds value for mass reach, marketers are increasingly adopting a hybrid strategy, using CTV for personalized, data-driven campaigns and TV for broad awareness. [Source: Pitch]

6. The New Ad Tech Compass: How To Guide Media Performance With Precision

Marketers face growing complexity and declining confidence in digital advertising due to fragmented platforms and opaque metrics. Double Verify proposes a unified framework—DV Media AdVantage Platform—that integrates media verification, performance optimization, and outcome measurement to restore transparency, efficiency, and trust. [Source: adexchanger]

7. Why your website needs a GEO audit now

Geoptie’s free GEO audit helps websites assess their readiness for AI-powered search by analyzing six key dimensions like citation readiness, answer alignment, and content authority. Unlike traditional SEO, GEO focuses on how AI systems understand, trust, and cite content, offering actionable insights to improve AI visibility and stay competitive in the evolving search landscape. [Source: Search Engine Land]

8. The Guardrails Are Down: It’s Time For Advertisers To Rethink Social Targeting

Social platforms are loosening content moderation policies, expanding ad inventory and enabling brands to connect with more diverse audiences. While this shift introduces risks to brand safety, it also offers opportunities for advertisers to embrace nuance, define their own suitability frameworks, and engage more meaningfully with communities. [Source: adexchanger]

9. Agentic AI in Contact Centers: The Next Big Shift in Customer Experience

Agentic AI is transforming contact centers by enabling autonomous, real-time decision-making and task execution, going beyond traditional chatbots. It enhances customer experience through intelligent routing, proactive support, and seamless integration with live systems, while also reducing operational costs. [Source: CMS Wire]

10. What’s next for SEO in the generative AI era

SEO is rapidly evolving in the generative AI era, shifting from traditional tactics to a broader, more complex discipline that includes AI-driven search, multimodal content, and brand perception across platforms. Experts emphasize the need for SEOs to adapt by learning new skills, embracing omnichannel strategies, and rethinking measurement and visibility in AI-powered environments. [Source: Search Engine Land]

August 14, 2025
Weekend Digital Media Round-Up: Ecommerce SEO: Start where shoppers search, CTV is Gen Z’s new crush. Are marketers getting the hint, Audio Advertising Has Changed More Than You Realize & More…

1.Ecommerce SEO: Start where shoppers search

Ecommerce SEO in 2025 focuses on aligning site content with shopper intent across all stages of the buying journey, from discovery to conversion. With AI reshaping search results and reducing organic clicks, brands must optimize product and category pages, site architecture, and structured data to remain visible and competitive. [Source: Search Engine Land]

2. CTV is Gen Z’s new crush. Are marketers getting the hint?

Connected TV (CTV) is rapidly becoming the preferred medium for engaging Gen Z in India, thanks to its subtle, immersive, and context-driven advertising approach. With rising adoption among premium households and strong brand engagement metrics, marketers now see CTV as essential for building credibility and emotional resonance with younger, values-driven audiences. [Source: Exchange4Media]

3. Audio Advertising Has Changed More Than You Realize

Audio advertising has evolved far beyond traditional radio, now offering dynamic, measurable, and omnichannel capabilities through digital platforms like podcasts and streaming. With innovations like programmatic buying and host-read ads, digital audio delivers deeper audience engagement and proves its value across the entire marketing funnel. [Source: Adweek]

4. How e-commerce sites need to change for the AI era

AI is revolutionizing online search in 2025, challenging traditional SEO strategies and prompting brands to rethink how their products are discovered. Major tech players like Apple, Google, and OpenAI are reshaping e-commerce, making it crucial for businesses to adapt quickly to stay visible and competitive. [Source: Vogue Business]

5. Better AI Starts With Strong Data and Identity

AI is revolutionizing marketing by enabling personalization, efficiency, and cost savings, but its success hinges on high-quality data and identity solutions. Despite widespread adoption, marketers face challenges like model accuracy, integration issues, and data gaps, making vendor selection and foundational data strategies crucial for scalable results. [Source: Adweek]

6. From Prompts To Products: The Business Of No-Code AI Is Booming

No-code AI platforms are empowering solo entrepreneurs and small teams to build scalable, monetizable products without traditional coding or venture capital. Tools like Vertical AI enable users to fine-tune and deploy models quickly, turning niche expertise into profitable businesses with minimal infrastructure costs. [Source: Forbes]

7. AI for marketing when to use it and when to lose it

AI in marketing is most effective when used to enhance research, streamline production tasks, and accelerate insights—not replace strategic thinking or creativity. Marketing leaders should balance AI’s capabilities with deep business understanding and human intuition to drive impactful, agile campaigns. [Source: Fast Company]

8. In GEO, brand mentions do what links alone can’t

Generative Engine Optimization (GEO) is reshaping SEO by prioritizing brand mentions over traditional link-building, as language models rely on contextual signals to reduce ambiguity. Strategic media outreach, community engagement, and influencer marketing are key to building authority and visibility in generative search environments. [Source: Search Engine Land]

9. AI Doesn’t Ruin Creative—Bad Creative Ruins Creative

AI-generated voices in audio ads aren’t inherently problematic—it’s how they’re used that determines their impact. When applied thoughtfully and ethically, especially in hybrid models combining human and synthetic voices, they can enhance emotional resonance and scale without compromising creativity. [Source: Adweek]

10. Martech mistakes are costing brands their customers

Many brands are losing customers due to poorly integrated or mismanaged marketing technology (martech) systems, with 97% of CMOs reporting issues in the past year. AI tools, in particular, are causing problems when added to outdated systems, and marketers are overwhelmed by tools that don’t work well together or lack vendor support. [Source: Marketing Tech News]

July 25, 2025
Weekend Digital Media Round-Up: How Google AI Overviews are changing the PPC game, How e-commerce, q-commerce, and content are powering India’s $1 trillion digital future, Generative and agentic AI set to transform customer service into a strategic value driver for businesses & More

1.How Google AI Overviews are changing the PPC game

Google’s AI Overviews are reshaping the search landscape by pushing paid ads and organic listings down the page, leading to lower visibility and fewer clicks for advertisers. Adthena’s study highlights the impact across various industries, emphasizing the need for marketers to adapt their strategies to maintain brand visibility. [Source: Search Engine Land]

2. How e-commerce, q-commerce, and content are powering India’s $1 trillion digital future

India’s digital economy is set to reach $1 trillion, driven by internet penetration, evolving demographics, and policy changes. The rise of e-commerce, quick commerce, and content platforms like Swiggy, Urban Company, and short-form video platforms are key contributors to this growth. Additionally, consumer spending on health, wellness, and financial services is increasing, reflecting changing priorities.
[Source: Best Media info]

3. Generative and agentic AI set to transform customer service into a strategic value driver for businesses

Generative and agentic AI are revolutionizing customer service by enhancing efficiency and empathy. While virtual agents offer speed, human agents are preferred for their empathy and problem-solving skills, suggesting a hybrid approach is essential. [Source: Marketing Tech News]

4. What Is Prescriptive Analytics? Definition, Benefits and Real-World Example

AI-enhanced prescriptive analytics is revolutionizing decision-making by providing real-time, actionable recommendations. It’s being integrated with generative AI to optimize operations across various industries, from finance to healthcare, making it a strategic necessity in 2025. [Source: CMS Wire]

5. CTV is booming, but most brands don’t know how to use it right: MiQ

Connected TV (CTV) is rapidly gaining traction in India, with ad spending expected to rise significantly. Despite its appeal, MiQ emphasizes that CTV isn’t always the best fit for every marketing strategy. They advocate for a data-driven approach, focusing on business objectives rather than defaulting to CTV. Their AI-powered platform, Sigma, helps harmonize disparate data for more effective campaign execution. [Source: Best Media Info]

6. Website performance budgets are key to a more sustainable internet

Website performance budgets are essential for creating a more sustainable internet by reducing digital carbon footprints and improving user experience. By setting constraints on aspects like page load time and file size, designers and developers can make resource-conscious choices that align with both user needs and environmental sustainability. Integrating performance budgets into every stage of a project encourages a commitment to efficient, environmentally responsible web design. [Source: Marketing Tech News]

7. Finding success in the new programmatic era

The digital advertising industry is dominated by tech giants like Google, Meta, and Amazon, creating ‘walled gardens’ that limit diversity and creativity. Quantcast offers a platform to overcome these challenges by promoting growth outside these walled gardens, using advanced AI and a proprietary live data set to reach audiences across various channels and cookieless environments. This approach helps smaller advertisers and independent agencies reduce costs and improve performance. [Source: Marketing Tech News]

8. Cross-channel marketing strategies boost conversion rates by up to 31%

Cross-channel marketing strategies can significantly boost conversion rates, with potential increases of up to 31%. It’s crucial to understand regional and industry-specific nuances to optimize these strategies, enhancing customer engagement and app stickiness. [Source: The Marketing Tech News]

9. Why marketers are selling creativity as risk management to the C-Suite

Marketers are repositioning brand investments as strategic risk mitigators to gain C-suite support. Strong creative and brand consistency are highlighted as key drivers of long-term commercial value and resilience. Additionally, adopting a portfolio-based ROAS approach is recommended to justify investments across the full purchase funnel. [Source: Best Media Info]

10. Social media to overtake TV as India’s top ad format within five years: Magna

India’s advertising market is projected to grow by 7.8% in 2025, driven by strong domestic demand and digital transformation. Digital advertising is expected to account for 51% of total ad spend, surpassing traditional formats. Social media advertising is emerging as the largest format, set to overtake television within five years. The growth aligns with India’s broader economic outlook, with GDP growth projected at 6.2% in 2025. [Source: Best Media Info]

July 4, 2025
Weekend Digital Media Round-Up: Why Brand Advertising Matters For Paid Media Performance, How to audit your brand using search data, The Urgency of Transparency, Control, and Data Use in CTV Advertising & More…

1.Why Brand Advertising Matters For Paid Media Performance

Brand advertising is crucial for building awareness and creating demand, which complements performance marketing efforts. The article highlights the importance of balancing brand and performance activities to avoid the “Advertising Doom Loop” and achieve long-term growth. [Source: Search Engine Journal]

2. How to audit your brand using search data

SEO data can be a powerful tool for brand audits, revealing gaps in brand trust and positioning. By analyzing search trends and user queries, brands can uncover significant shifts in consumer perception and market competition, as seen in the sports drink industry. [Source: Seach Engine Journal]

3. The Urgency of Transparency, Control, and Data Use in CTV Advertising

CTV advertising is rapidly growing, with spending expected to increase by 12% in 2024. However, challenges like high data costs and fragmented media buying hinder its effectiveness. Advertisers need clearer metrics and unified strategies to maximize ROI and ensure their ads reach the right audience. [Source: AdWeek]

4. ‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud

Generative AI is amplifying ad tech fraud by enabling content farms to steal publishers’ ads.txt files and hijack ad revenue. DoubleVerify has identified over 100 sites using AI to mass-produce low-quality content and spoof ads.txt files, posing a significant challenge for the industry. [Source: DigiDay]

5. Is Your Brand Ready to Seize the Full Value of Experiences?

Consumers now prefer participatory experiences over passive ones, driving the Experience Economy towards a projected $1.5 trillion by 2032. C2’s report highlights the need for adaptive, audience-led events to enhance engagement and return on experience. [Source: AdWeek]

6. Open Source LLMs Pave the Way for Responsible AI in India

Open-source large language models (LLMs) are being used in India to create ethical and effective AI solutions in healthcare, agriculture, and education. Experts emphasize the importance of fine-tuning these models on locally relevant datasets to reduce bias and improve accuracy. [Source: Analytics India Magazine]

7. Supply Chain Network Optimization for Quick Commerce: A Data Science Perspective Technology

Quick commerce (Q-commerce) is revolutionizing retail and logistics by demanding near-instantaneous fulfillment within 10 to 30 minutes. This requires hyper-efficient, adaptive supply chain networks optimized through advanced data analytics, machine learning, and real-time decision-making frameworks. [Source: Deccan Chronicle]

8. Declassified: how AI is cracking the creative effectiveness code

Kantar’s AI-enabled creative testing tools have decoded the patterns behind award-winning ads, revealing the 5Cs: Courageous, Catastrophizing, Candid, Consistent, and Comical. These tools help marketers predict ad performance, optimize campaigns, and maintain creative quality at scale. [Source: The Drum]

9. The Real Reality of VR and AR in Customer Experience

Immersive technologies like VR and AR are transforming customer experiences by enabling interactive and personalized product visualizations and services across various industries. However, challenges such as high development costs, limited device availability, and data privacy concerns need to be addressed for broader adoption and effective implementation. [Source: CMS Wire]

10. How to Build a Data Story That Drives Customer Experience

CX leaders are leveraging data storytelling to transform analytics into actionable business strategies. AI tools like ChatGPT’s ADA enhance these stories by providing deeper insights. Effective data stories combine context, visualization, and clear action steps to improve customer experiences. [Source: CMS Wire]

May 23, 2025
Weekend Digital Media Round-Up: How AI-Generated Voice Will Transform The Advertising Sector, Why We Need Neuro-Symbolic AI How AI changed media moderation from human to machine & More….

1.How AI-Generated Voice Will Transform The Advertising Sector

AI-generated voice technology is revolutionizing advertising by enhancing storytelling, improving production efficiency, and enabling personalized, localized content. Brands can now create high-quality, emotive audio content quickly and affordably, while maintaining consistency across various platforms. Ethical and legal considerations are crucial as this technology continues to evolve. [Source: Forbes]

2. Why We Need Neuro-Symbolic AI

Neuro-symbolic AI combines neural networks’ pattern recognition with symbolic AI’s contextual reasoning, enhancing AI’s ability to understand and interpret complex data. This approach is particularly beneficial for specialized fields like B2B marketing, corporate law, and healthcare, where precision and context are crucial. [Source: Forbes]

3. How AI changed media moderation from human to machine

AI has revolutionized content moderation, shifting from human-led to machine-led processes. Platforms like Meta and X now rely on algorithmic AI solutions, balancing free speech with user safety while minimizing misinformation and harmful content. [Source: The Drum]

4. YouTube Expands Access to Communities, Adds New CTV Viewing Insights

YouTube is expanding its “Communities” tab to more channels, enhancing interaction between creators and fans. Additionally, YouTube is improving visibility of Connected TV viewership data to help creators better understand their audience. [Source: Social Meida Today]

5. How emotionally intelligent AI cranks up CX potential

AI’s evolution towards emotional intelligence is transforming customer experience (CX) by enabling more personalized and empathetic interactions. No-code platforms are making it easier for businesses to implement these advanced AI systems, leading to improved productivity and deeper customer connections. The future of CX looks promising with emotionally intelligent AI driving better customer satisfaction and relationship-building opportunities. [Source: Techradar]

6. How Social Media Is Driving E-Commerce (And How Brands Can Capitalize)

Social media is revolutionizing e-commerce by enhancing product discovery, enabling viral marketing, and providing seamless shopping experiences. Brands can capitalize on these trends by creating engaging content, leveraging influencers, and utilizing social commerce features. [Source: Forbes]

7. B2B marketers double down on AI and social media in 2025

US B2B marketers are set to increase their investment in AI tools and social media advertising in 2025, with 60% planning to boost spending in these areas. This trend highlights the importance of advanced analytics and direct audience engagement. Additionally, the use of generative AI at work is expected to rise significantly this year. [Source: Emarketer]

8. Advertisers latch on to rural demand, quick commerce disruption

India’s advertising industry surpassed ₹1 trillion in 2024, with digital media leading the growth at 21.1%. FMCG remains the dominant segment, while rural demand and quick commerce are reshaping advertising strategies. Traditional media like TV and print are seeing a decline in their share. [Source: Live Mint]

9. What marketers can expect as CTV and retail media converge in 2025

Amazon’s Brand+ uses AI to enhance CTV and online video ads by integrating shopping, browsing, and streaming data, aiming for more precise marketing. This shift indicates a significant move towards data-driven advertising, with CTV ad spending expected to surpass traditional TV by 2028. [Source: Marketing Dive]

10. Beyond automation: How programmatic advertising drives innovation in marketing

Programmatic advertising has evolved from simple automation to a strategic tool that leverages AI and big data for highly personalized and effective marketing. It allows for real-time adaptation and precision targeting, making ads more relevant to individual users’ behaviors and interests. This innovation is driving significant changes in marketing strategies, enhancing both efficiency and ROI. [Source: AZ Big Media]

February 7, 2025

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