Tag: content marketing

Should the best content be on your site or be given away?

One of the commonest dilemmas content writers encounter is where does their content belong the best? Would it reap them more benefits if they decided to have the content on their own page? Or would it be wiser to give it away?

Considering the dominance of SEO criteria in every form of content that goes up these days, there has been a lot of debate regarding where it would be best to place optimised promotional content. And though opinions regarding this vary, they sort of depend on the goals of the webmaster in concern. This eventually makes the debate settle down a bit considering subjectivity and the varied needs of online content developers.

The rapid proliferation of meaningful content

Content is now a major aspect of marketing. This has opened floodgates to this profession now as more and more people are starting up with content. Content is gaining acknowledgement fast. As more and more people start off as newbies, they usually are unaware of the benefits that come with the correct placement of content online.

There are also some who would just like to guest post. They would rather write for columns and editorials for other sites than maintain one for themselves. They do this as maintaining a blog or online journal requires efforts and time. This is an aspect of content not all are willing to comply with.

Why having it in-house matters?

Many, however, are of the opinion that if you happen to create quality content, it is preferable to have it on your own site. This makes sense as having quality content would benefit your page and up your SERP ranking. Though the scope of having your page discovered and gaining momentum in the form of web traffic is slower than having your content on other sites, many web content developers prefer their content be on their own site.

Why having it put out on other sites is better?

The scales, therefore, tip in favour of having your finest, most optimised content placed on other websites. This adds branches to your content and offers platforms to place your content. This is an effective way of getting your finesse out there. Established platforms have better traffic. This saves you from having to build traffic up from scratch.

Posting your content on websites that garner steady flow of web traffic renders your website enough link juice to function. You get traction in the least amount of efforts possible. Your website does not have to outperform the big names out there but once you manage to get in enough link juice for your site, you manage to automatically compete against the big names. This gets your site credibility and trust in an organic manner.

Another benefit of posting on other websites is that, in case of an emergency (like a server issue), your content would be unharmed, and your website’s numbers would stay unaffected.

Having your content on other website manages to give you the benefits of their website’s credibility and top-notch services without having to shell out hefty amounts of money yourself. In conclusion, the idea of posting content elsewhere has an upper edge over having quality content on your own site.

June 28, 2018
Weekend Digital Media Round-up: Google’s Mobile-First Indexing, AdWords’ New Keyword Planner, Instagram’s ‘New Posts’and more..
1. Google begins rolling out mobile-first indexing to more sites
Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. This rollout is only for sites that “follow the best practices for mobile-first indexing,” Google said. [Source: Search Engine Land]
1. Exclusive: Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected
Facebook said on Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program about a potential privacy vulnerability it identified with Custom Audiences. [Source: Marketing Land]
1. Twitter Announces New Additions to Twitter Partner Program, Boosting Content Options
Twitter has announced that six new providers have been added to their official partner program, which helps to connect marketing teams with platform expertize in order to boost performance. The focus of the new additions is video, with three of the providers specifically dedicated to video content. [Source: Social Media Today]
1. Google AdWords Releases New Keyword Planner Tool
Google has rolled out a rebuilt version of Keyword Planner, which is available now in the new AdWords experience. Keyword Planner has been simplified, but at the same time offers new features to help advertisers glean more data from their search campaigns. [Source: Search Engine Journal]
1. Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources
Bing has announced several upgrades to its AI-powered intelligent search capabilities. Bing first launched intelligent search in December, bringing artificial intelligence to deliver richer search answers, and enhance image and conversational search. [Source: Search Engine Land]
1. Google Maps adds 39 new languages supporting over 1B people
Google has announced that it has added an additional 39 languages to the Google Maps software, enabling an additional estimated 1.25 billion people worldwide to use the app in their native languages. [Source: Search Engine Land]
1. Facebook moves to make privacy policies more transparent
Facebook will stop providing information from data brokers to advertisers as part of new privacy changes aimed at addressing a scandal that has wiped billions of dollars off its stock market valuation. [Source: Financial Times]
1. Google Lets Businesses Post Offers to Organic Search Results
Google has been spotted testing a new feature which allows Google My Business pages to publish offers directly to search results. This feature is built into Google Posts, which has been available to all businesses with a verified GMB profile since last summer. [Source: Search Engine Journal]
1. All You Need To Know About Instagram‘s ‘New Posts’ Button
A typical social media feed automatically updates new posts and pushes down the older ones below. The same was the case with Instagram. However, the brains behind the hugely popular social media platform are now testing a new update method for newsfeed. In order to put more power in the hands of the user, they are planning to add a ‘New Posts’ button to the user’s feeds. [Source: Logicserve Digital]
1. Google adds air quality data in search results
Google now will show air quality and pollution data in the search results. If you search for air quality, air pollution and/or qualifiers with city qualifiers, such as air quality in nyc, Google will show a rating of the air quality in that city. [Source: Search Engine Land]
March 30, 2018
How Can Instagram Add Value To Your Business?

If you are an enterprise and are thinking of switching to an Instagram business profile, now is the right time. With Instagram being slammed for its ever-changing algorithms, the image-sharing social media giant is doing its best to create a lucrative channel for business owners to market their products and services on Instagram.

Statistics have shown that over 25 million businesses have switched to Instagram business accounts. It is an excellent feature because now businesses can promote their accounts and add links to their web pages through their posts and stories. Profile users have access to their insights and promoted posts.

Listed below are a few features that may convince you to make the switch:

– Insights: One of the most sought-after features of Instagram’s business accounts, ‘Insights’ gives you detailed information on profile visitors, follower information, when they are active on Instagram as well as their location. This feature helps the account manager gauge his target audience and helps him to get in touch with the visitors, thus converting a user into a customer.

– Polls within Stories: Businesses can incorporate a greater level of user interaction with the help of polls integrated within the Stories module. It lets you ask questions to followers and get instant feedback.

– Instagram ads: Instagram allows you to put up advertisements and your website links in your posts. This makes it easier for your target audience to access your webpage rather than having them find it themselves.

– Promoted posts: Once you’ve made the switch, the app allows you to promote your posts. This means that, for a small amount, you can increase the reach of your ad/posts to people other than your followers.

– Contact: The Instagram business profile allows businesses to add all their contact information on their profile thus making it easier for users to get in touch with them and inquire about their business.

– Links on stories: Instagram Stories now allow you to add the link of your business website in the stories. So once users view the profile, they can just swipe up and automatically get redirected to your business website.

– Community connections: Instagram now allows you to follow hashtags. So if other businesses or individuals are tagged under the same hashtag, they would be likely to have the same interests and preferences. This allows your business to be in the right community and thus have a better potential for conversion.

– Image optimisation: Instead of the regular box images, Instagram now allows you to optimise the dimension of the image as per your references. So if you have a super sharp image that blows viewers’ minds away, you can add it here and see it make a difference to your brand.

Instagram is definitely adding a ton of features to ensure that it turns out to be a viable social media channel for businesses. Which one of the above is your favourite business feature on Instagram? Do write to us and let us know.

March 29, 2018
The indisputable power of video content on social media

Over a past few years, social media has gained immense popularity all over the world. Considering that 2.77 billion people will take to social media by 2019, it has become a lucrative channel for businesses to target. Out of the many modes and means of interacting with social media users, video perhaps has the biggest influence on a social media user’s life.

Statistics have shown that by 2019 video content will be the driving factor of 85% of search traffic in the US. Be it Facebook, Instagram, Snapchat or Twitter; companies should target social media platforms. Research also shows that the video content earns a company 12x more than what a simple text and picture ad gives them.

Why is video perfect for marketing on social media?

The motive behind social media platforms optimising their platforms is because the greater part of search traffic will be video content related. Future projections indicate that not only will digital ad spend increase notably, growing on average $13 billion every year, but social and video are the only ad types expected to grow in the near future. While social media ads are expected to grow drastically, video ad types will rise dramatically by 184% from $9.9 billion to $28 billion in ad spend; making them the fastest growing ad type.

When a user scrolls through social media, he notices new video ads produced every day in place of traditional links and articles. This is because of the boom in video content. The psychology behind this is basically the user having a short attention span. If companies manage to market their product in a one or two-minute long video, they manage to hold the attention of the users even if he/she may not be interested in that sort of product.

Use case of how social media video impacts online fortunes

Lifestyle and publishing brands produce engaging content which keeps users hooked to the screen. One of the best examples is Buzzfeed’s Tasty. It started off in 2016, where the producers made one minute long recipes, mostly on comfort food. This Facebook page gained so much success because it was a brief but information-packed video and they came up with new content on a daily basis.

It originally displayed an ad, but it converted users to followers – 90 million users to be precise. Buzzfeed’s Facebook channel is rising at such a rapid rate, that’s because they produce content that is easily shared through the platform. Every act of engagement on the video, whether it is a like, comment, or share, is viewed by that individual’s network of friends. Having this outline in place is crucial for Facebook’s triumph as a video content destination

Facebook has 1.34 billion users active through Smartphones. This gives companies a huge potential to advertise there. With the apps making access to these websites more accessible, it is an efficient way to convert users into followers, thus making them potential customers.

What is needed to succeed?

1. Companies should know their target audience in order to project their video content.

2. Research must be done adequately to find the apt social media platform to advertise on.

3. Users must be able to relate to the content on a personal level for them to convert from users to customers.

Social media is the most powerful tool to grow a business and brands should make the most out of it. With video content being pushed on targeted social media channels, your business simply can’t go wrong with social media.

March 22, 2018
How Voice Technology will Impact Podcasting

In our personal lives, voice or conversation has always been the primary mode of communication. Right from birth, we are taught to hear and recognise voices. Now with tech advancements, it is no wonder that this “conversationalist” approach is coming to the digital landscape as well. With the rise of voice tech, things are primed for a wide array of use cases in voice technology.

One such interesting application of voice technology is its use in developing and distributing podcasts. Let’s see some notable work happening in this arena.

1 – Podible

It is interesting to note that voice tech market leader Amazon doesn’t lead in this space. It has been observed that the market share of the e-commerce giant has declined from 90% at its peak to roughly more than 50%. A good reason for this is the unsatisfactory AI powering the podcast recommendation algorithms. As a result, user experience remains a lot to be desired.

This is the challenge that Podible wants to tackle with its beta launch in March this year. It claims to be the only truly AI-centric app platform to give personalised recommendations for podcasts. The underlying principle is simple yet smart. The podcasts are transcribed to text which is then processed by machine learning topic modelling to add topic to ‘Podible Genome’ a huge database that shows how podcasts intersect.

In order to provide accurate recommendations, Podible looks at the user’s listening history. These may comprise of elements like saved episodes, ‘following’ episodes, and played episodes. Of course, on the anvil, is a more efficient monetisation system to help content creators earn from their collaboration with Podible.

2 – Voxsnap

Today, one in six Americans own at least one voice activated smart speaker. This stat is expected to improve dramatically in a matter of just a few years. What this means for businesses is that they need to find a way to transform existing collaterals and documentation into voice products. Well, as they say, there is an app for that!

Voxsnap announced the launch of its platform that serves to transform text to human voice. Things like blogs, whitepapers, case studies, and articles can now be easily converted to voice and thus help retain users and find new ones using voice tech.

Listeners can tune in to Voxsnap platform to get access to informative content on a wide range of subjects including finance, technology, health, marketing and even self-improvement. There would be multiple ways to enhance a wide distribution of the voice content. Users can embed the audio into blogs; they can use it as podcasts, use it with Alexa, or even utilise other voice channels to distribute the voice content.

The reach of podcasts listeners is expected to surge from 67 million in the US in 2017 to 112 million in 2021. This presents a massive potential for businesses to embrace voice tech to the fullest and be ready for the next big tech disruption. If you are wondering whether the ecosystem is prepared for this change then these two use cases show that work is happening (and happening fast) around voice tech space such as podcasting. This, in turn, will help businesses to leverage voice technology to gain maximum yields.

March 7, 2018
Weekend Digital Media Round-up: Google Pay, Facebook’s 3D posts, Twitter’s updated API usage rules and more..
1. New Google Pay app combines features of Google Wallet and Android Pay
Google today announced the launch of a unified payment service app for its Google Pay platform. Google Pay will combine the features of the already existing Google Wallet and Android Pay. [Source: The Economic Times]
1. Facebook’s Adding More Options to Support 3D Posts, Eyeing the Next Evolution of the Platform
Facebook’s looking to expand the News Feed into another dimension, with the addition of 3D posts, which enable users to scroll around virtual objects on screen. It’s an interesting, engaging post format, which, if Facebook can simplify the workflow enough, could provide a range of uses and benefits. [Source: Social Media Today]
1. Google AdSense launches new type of ad format that optimizes placements
Google AdSense has rolled out Auto ads — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they are likely to perform well. [Source: Marketing Land]
1. Twitter Announces Changes to Platform and API Usage Rules to Crack Down on Misuse
Twitter’s implementing some new regulations and limitations within their systems and API usage rules. The new rule will seek to restrict re-posting but will also impact those publishers who have several handles or publish content to several Twitter accounts. [Source: Social Media Today]
1. Google to now support Tamil language ads
To help advertisers and content creators reach out to Internet users in Tamil, Google India on Wednesday introduced Tamil language support for its advertising products Google “AdWords” and Google “AdSense”. With this, Google has now scaled support for three languages — Hindi, Bengali and Tamil. [Source: The Economic Times]
1. Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels
Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after the company admitted a series of measurement problems in a span of nearly two years and has heard from advertisers that they want more clarity around how its metrics are calculated. [Source: Marketing Land]
1. Google to move more sites to mobile-first index in coming weeks
Google plans on rolling more sites into the mobile-first index over the next several weeks. The mobile-first index is Google’s attempt at looking at the web and indexing and ranking the web from a mobile-first perspective. This means that if you have a mobile-friendly version of your website, instead of indexing the desktop version, Google will first index that website’s mobile version. [Source: Search Engine Land]
1. New Analytics On Snapchat For Better Audience Insight
Snapchat is trying to re-establish the platform’s position among the advertisers and influencers. This is the reason why the social media platform is creating new tools. Now, there is a new analytics update available for the Snapchat influencers. The insights provided by the analytics should help content creators with their approach towards Snapchat. [Source: Logicserve Digital]
1. Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google Image Search
Google removed the “View Image” button and “Search by Image” feature from Google image search last week in a concession to Getty Images’ copyright infringement concerns. Now, tech-savvy searchers have taken the matter into their own hands, developing several Google Chrome extensions to bring some of those features back. [Source: Search Engine Land]
1. Facebook Has A ‘List’ Option Now To Encourage More Interaction
Facebook has already shown their clear intentions to make some valuable changes in their social media platform. Moving forward in that direction, there is a new update called ‘list’. [Source: Logicserve Digital]
February 23, 2018
Weekend Digital Media Round-up: Google Chrome’s ad-blocker, Facebook’s declining user growth, Instagram’s upgraded features and more..
1. Google Chrome launches default ad-blocker
Google has launched an ad-blocker for its Chrome web browser that is designed to prevent “annoying” and “intrusive” ads being shown to users. [Source: BBC]
1. Facebook’s user growth is dwindling – especially among young people
Facebook’s struggle to attract young users is only getting worse, according to market forecasts. In its most recent quarterly results, Facebook revealed that its user base had basically come to a halt in North America, and that its daily active users had dropped by 1 million. [Source: Business Insider India]
1. Instagram Upgrades Its Features With An Option To Share Other People’s Stories & More
For quite a while, there has been a competition to be the top social media app among the major players. Instagram looks forward to acquiring that top position. For strengthening its impact profoundly among social media fanatics, the Facebook-owned app has added some new features to its directory, including a feature to share other people’s Stories posts. [Source: Logicserve Digital]
1. Snapchat Opens its Advertising API to All, Expanding Ad Opportunities
After posting better than expected revenue numbers in their latest performance report, Snap Inc., the parent company of Snapchat, is now taking the next step in its monetization efforts by opening up its advertising API to all. [Source: Social Media Today]
1. Google buying IoT platform Xively from GoToMeeting parent LogMeIn
Google announced that it’s buying IoT platform Xivley, which was owned by LogMeIn. The reported purchase price was $50 million. This acquisition will complement Google Cloud’s effort to provide a fully managed IoT service that easily and securely connects, manages, and ingests data from globally dispersed devices. [Source: MARTECH TODAY]
1. Amazon could find a new revenue stream: digital advertising
F or Amazon the largest part of its revenue still comes from retail, but some growth potential could lie in the overlooked income stream of advertising. [Source: Verdict]
1. Google gets in on mobile ‘story craze’ with new AMP Stories format
Google is releasing “AMP Stories,” a visually rich content format designed to provide publishers with new storytelling options for the mobile web (it also works on desktop). [Source: Search Engine Land
1. Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
Along with the new AMP Story format, Google announced a new way for developers to leverage the fast-loading, mobile-friendly AMP framework. Effective immediately, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging email experiences within Gmail. [Source: Search Engine Land]
1. Report: Facebook to introduce two smart assistant devices in July
Facebook will be launching two smart speaker/display devices this July. According to DigiTimes, the two devices carry the code names “Fiona” and “Aloha.” They will reportedly also have 15-inch touchscreens, made by LG. [Source: MARTECH TODAY]
1. Four Trending Searches That Indulge Users To Download Mobile Apps
With so many apps being developed every other day, it gets hard to reach out to the users. If you are looking forward to developing mobile apps and would like to reach out to the users so that they download it, then this post will help you demonstrate four popular searches that will give you a better idea for the type of app you should focus on. [Source: Logicserve Digital]
February 16, 2018
Weekend Digital Media Round-up: Google fined for ‘search bias’, WhatsApp’s payments feature, Instagram’s Carousel format ads and more..
1. Google Fined Rs 136 Crore For ‘Search Bias’ By Competition Commission
India’s antitrust watchdog imposed a Rs 136 Crore fine on Google for “search bias” and abuse of its dominant position, in the latest regulatory setback for the world’s most popular internet search engine. The Competition Commission of India (CCI) said Google, the core unit of US firm Alphabet Inc, was abusing its dominance in online web search and online search advertising markets. [Source: NDTV]
1. Global programmatic spend grows to more than a quarter of digital media budgets
According to research from the World Federation of Advertisers, 87% of major multinational companies plan to boost their investment in mobile advertising and 68% plan to boost video spend, while 77% will spend more on new programmatic channels such as “advanced TV” and digital out-of-home. [Source: Campaign]
1. WhatsApp Payments Feature, Based on UPI, Spotted on Android and iOS
WhatsApp has reportedly started testing out its UPI-based payments feature in India. The new feature, available for select WhatsApp beta users on iOS and Android, enables users to send and receive money using the Indian government’s Unified Payments Interface (UPI) standard. [Source: NDTV Gadgets 360]
1. Google and Nest reunite in push to add AI to every gadget
Google is bringing gadget maker Nest back under its control as the search giant battles rivals Amazon and Apple in the rapidly expanding smart home market. A big part of the change: Making it easier to add Google’s artificial intelligence technology and Assistant into new Nest products. [Source: CNET]
1. Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’
July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to roll out in July, and now has announced that it will also mark all sites that have not migrated to HTTPS as “not secure.” [Source: Search Engine Land]
1. New Carousel Format Ads For Instagram Stories
Instagram, owned by Facebook, recently announced an upcoming new addition to its Stories segment. This will further expand the efficacy of ads which started being shown last year on this hugely popular format. [Source: Logicserve Digital]
1. LinkedIn updates Sales Navigator with redesigned account pages, improved search
LinkedIn plans to begin regularly updating its Sales Navigator platform every quarter, starting with a suite of improvements rolling out in the first quarter of 2018. In a recent announcement, the company mentioned that it will look to make the sales management tool more efficient through redesigned account pages, improved search and email alerts. [Source: MARTECH TODAY]
1. Google India launches campaign to protect data, devices
To create awareness around Internet safety, Google India on Monday launched a public initiative “#SecurityCheckKiya” to protect young and first-time web users from account hijacking, safeguard Android devices from malicious apps and secure all their personal data if they lose their device. [Source: The Economic Times]
1. AdWords Express launches notifications for calls from search ads
After launching goal tracking in the platform last year, AdWords Express, the simplified ad platform designed for small business, is adding support around calls to a business with two types of call notifications. [Source: Search Engine Land]
1. Google Releases A Detailed Blog About Featured Snippets
Even in the face of concerns from marketers (e.g. their grouse on users not visiting the site because of availability of answer on the results page itself, thereby decreasing traffic), the company is now trying to educate users on the rationale behind featured snippets. [Source: Logicserve Digital]
February 9, 2018
Weekend Digital Media Round-up: Google’s New Search Console, Facebook’s privacy center, Paytm’s business app and more..
1. New Google Search Console may be rolling out for everyone now
Google seems to have just fully released the new beta version of the Google Search Console to everyone who has verified access to the normal Google Search Console. We expected it to roll out shortly, and now it has. [Source: Search Engine Land]
1. Facebook to launch privacy center ahead of GDPR deadline
Social media giant Facebook announced that it will make it easier for users to manage their data. The move comes in advance of the May 2018 deadline for GDPR compliance, which outlines a wide variety of enhanced consumer digital rights for citizens in the EU. [Source: MARTECH TODAY]
1. After WhatsApp, Paytm now launches its app for businesses
Days after global messaging giant WhatsApp launched its standalone app for businesses, Paytm on Monday launched its Paytm for Business app on the Android Play Store. Paytm’s standalone app for businesses is using seamless payments as a hook to gather more merchants on its platform. [Source: YourStory]
1. Google rolls out lightweight keyboard app to low-RAM Android devices
Google has slowly but surely been introducing “Go” versions of its apps to phones that lack the processing prowess to handle its full offerings. The latest of these? Apparently, it’s Gboard. Google is currently rolling out a lightweight version called Gboard Go to phones with low RAM that run Android 8.1 or later. [Source: Digital Trends]
1. Facebook Announces New Methods to Measure Page and Publisher Trust, Which Will Impact Reach
In the second installment of their explanations of coming changes to the News Feed algorithm, Facebook’s detailed how it plans to rank news sites by trustworthiness, in order to determine whether they get a distribution boost, or penalty. [Source: Social Media Today]
1. Salesforce And Google Join Hands To Make Customer Insights Better
Salesforce has recently announced their partnership with Google, and the plan was to integrate Salesforce data with Google Analytics 360 and G Suite. With this partnership between Google and Salesforce, companies will now be able to connect sales, marketing and advertising using Salesforce cloud and Google Analytics 360. This also means that you can connect Salesforce with your G-suite to enhance your customer reach and boost sales. [Source: Logicserve Digital]
1. Instagram Confirms Ability to Add GIFs to Stories, and to Upload Stories Content in Various Formats
Instagram has now confirmed what was widely reported last week – they’re adding the ability to insert GIFs into Stories content as a new way to spice up your visuals. [Source: Social Media Today]
1. Google AdSense adds style automation for native in-feed ads
Publishers that want to run Google AdSense native in-feed ads on their sites can now opt to have Google’s machine learning take control of the creative look and feel of those units. [Source: Marketing Land]
1. Facebook invented a new time unit called the ‘flick’ and it’s truly amazing
A flick is one seven hundred and five million six hundred thousandth of a second. It’s a very clever way of dividing time that theoretically could make video and audio production much more harmonious. [Source: TechCrunch]
1. 3 AdWords Features You’re Probably Underutilising
AdWords gives companies the freedom to manage their ad campaigns themselves and provide their own preferences for the ads. Here are some AdWords features that you should utilise to get the best out of your investment. [Source: Logicserve Digital]
January 26, 2018
Weekend Digital Media Round-up: Google’s Cloud AutoML, WhatsApp officially launches profiles for businesses, Facebook’s Watch Party and more..
1. Google to make artificial intelligence accessible to every business
Google on Wednesday unveiled ‘Cloud AutoML‘’, which is aimed at helping businesses go beyond limitations of machine-learning expertise and start building their own high-quality custom models using advanced techniques provided by the Internet giant. [Source: The Hindu]
1. Facebook’s Testing a New Communal Video Viewing Option for Groups
Facebook’s new ‘Watch Party’ option enables Group admins to share public video clips with their members, and for those viewers to then comment and discuss the content in real-time. [Source: Social Media Today]
1. Snapchat Is Making App Install Ads More Targeted With Deep Links
Snapchat’s ad-tech pipes are getting a little deeper. For advertisers that run ads that promote app installs (by prompting users to swipe on the screen to download an app), brands can now deep link their campaigns that prompt consumers to re-engage with specific features of the app. [Source: Adweek]
1. The Google Speed Update: Page speed will become a ranking factor in mobile search
Google announced a new ranking algorithm designed for mobile search. The company is calling it the “Speed Update,” and it will only impact a small percentage of queries. Only pages that “deliver the slowest experience to users” will be impacted by this update, the company says. [Source: Search Engine Land]
1. Google My Business Now Allows You To Post Videos
Google has been testing a video upload feature to be added to My Business to enhance it and allow business owners to showcase their products better. Google My Business team finally made that feature available to business owners, and it can be accessed through their My Business dashboard. [Source: Logicserve Digital]
1. WhatsApp officially launches app, profiles for businesses
Four months after WhatsApp announced that it would introduce tools for businesses, on Thursday the Facebook-owned messaging service officially rolled out business-specific profiles and a mobile app for marketers to manage their WhatsApp accounts. [Source: Marketing Land]
1. Internet Of Things And Blockchain – The Intersection Of Success
The Internet Of Things aka IoT has been advancing at a quick pace in the recent years. IoT utilises the millions of objects connected over the net, and facilitates information passing and evolves over time, learning each and every second. Blockchain, on the other hand, makes it possible to record each and everything that has been communicated between objects, at that instant, and make the information available to everyone present in the Blockchain network. [Source: Logicserve Digital]
1. Google’s tighter ad rules for YouTube ‘don’t go far enough’
Google is making big changes to the ad rules on YouTube as it looks to clean up the site amid ongoing issues for marketers around brand safety. The update means YouTube will impose stricter criteria on the types of videos that can generate ad revenue and introduce a new review process for ‘Google Preferred’, its premium content. [Source: Marketing Week]
1. LinkedIn’s Putting Renewed Focus on Groups, with New Tools and Options
LinkedIn is putting an increased emphasis on groups. It will be adding some new Group features including new navigation & notification options, videos. [Source: Social Media Today]
1. Adobe’s Newest Labs Project Can Track In-Store Customers in Real Time
Adobe Labs new technology can track live foot traffic in a store and break down shoppers into a variety of data segments (through Adobe Analytics) like people who spend a lot of money, the type of products they buy (organic, gourmet, sweet tooth) and more. [Source: Adweek]
January 19, 2018

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