Tag: Content Customisation

How Storytelling Helps SEO?
Storytelling has evolved as an efficient SEO marketing strategy worldwide. Without an appealing story, it becomes difficult for brands to showcase their products and services to their target audiences. Since compelling stories is imperative for connecting brands with their customers, digital marketers have been using mesmerising storytelling techniques to achieve their fundamental SEO marketing goals.

Incorporating interesting brand stories into your website through blogs, videos, and infographics make your content more engaging. People remember stories; therefore, by integrating storytelling into your SEO campaigns, you can enhance brand loyalty and give your business a competitive edge.

Key Objectives of Storytelling in SEO marketing —
- Grabbing the attention of your target audiences by conveying your brand message;
- Entertaining and informing your readers with customer-centric content; and
- Establishing a long-lasting relationship with your existing customers so as to maximise lead generation.
- Driving significant ROI and increasing conversions.
SEO Requires Good Storytelling —
- A story infused with relevance, motivation, and insight provides your marketing content with a widespread appeal; thus, it is the ideal way to drive traffic and gain loyal followers.
- It is difficult for SEO marketers to come up with new ideas every day. Storytelling adds a new spin to existing data and helps generate unique content that particularly addresses the interests of your readers.
- Enhances the efficacy of PPC reports.
- Increases your click-through rates and reduces bounce rate by engaging your readers with your content.
- Helps you earn backlinks from bloggers and loyal followers who link your story to their content through backlinks.
- When your content strikes a chord with your readers, it drives them to share your story on social media platforms, thus, enhancing your social media presence.
Importance of Data-driven SEO Stories —

Facts and figures act as the pedestal of a brand story, whereas your ideas lend a perspective to it. A brand may create a story highlighting its past accomplishments and future plans or a story about how it outperforms its competitors in the market but if the story is backed by data, it becomes more persuasive. Thus, brands should focus more on creating data-driven stories to add more value to their content.

Before working on a data-driven story, content marketers should make sure they have adequate data to prop up their story. The required data can be gathered via surveys, white papers, case studies, customer feedback, or polls. The internet is another useful source of obtaining useful data for crafting convincing stories. The data should be obtained from credible sources such as Government databases, academic journals, and research reports from reputable institutions. Marketers may also count on Q&A sites such as Quora or Yahoo Answers where they can post their data-related queries.

When crafting a data-driven story, it is essential to keep the well-researched keywords in mind so that you do not compromise your SEO practices. The story should sound natural and should be narrated in simple terms so that it is easy to comprehend. At the same time, you should re-purpose the story for various media platforms.

Storytelling—the New SEO

Storytelling is a great way to illustrate the experiences that your audiences will enjoy on using your products or services. Even the right keywords may not help you endorse your products if you fail to tap into your readers’ emotions. If you think your SEO marketing tactics is failing to reach its target, it is high time you start telling your readers about the experience, instead of talking about the product. Every brand has its story; all you need to do is identify your story and narrate it in a way that your readers can appreciate and relate to.
December 9, 2016
Influencer Marketing: Do’s and Don’ts
Influencer marketing, also known as ‘Word of Mouth’ marketing is a marketing concept that has been significantly transforming the way businesses provide value to their customers. It is not possible for a brand to build trust overnight; neither a handful of tweets or webinars will help in positioning you as a thought leader in your niche. This is why more and more marketers are partnering with Internet Influencers these days. Internet influencers, for their proficiency on a certain subject, have a large number of online followers that marketers would like to reach for building their brand.

In the age of social media, Influencer Marketing forms an integral part of the marketing strategy of any business.
Advantages of Influencer Marketing–
- Helps brands reach a wider audience;
- Helps marketers get an easy access to their target audiences so that they can transform the latter into their customers;
- Increases brand awareness;
- Drives more revenue compared to digital advertising.
When running influencer marketing campaigns you should adhere to the below-mentioned guidelines:

Do’s—
- Choose the Right Influencer: Choosing world-famous celebrities as your influencer does not always yield the desired results. Thus, before choosing influencers, ensure that you pick the top-tier players who frequently discuss content pertaining to your niche and have an enormous following. This will help you convey your brand messages to a specific set of people who will be interested in learning about the product that you are promoting.
- Build a Strong Rapport With Influencers: Having a healthy relationship with your influencers helps you make a big impact in your niche. Once an influencer endorses your business, you automatically gain tremendous trust in your market. The best way to build a powerful relationship is to be authentic and real. Furthermore, make sure you provide your influencers with more value than what you expect from them in return.
- Respect Influencer’s Autonomy: Instead of compelling influencers to adhere to a particular script, they should be given autonomy to work on their own. You should trust their judgement so as to make your campaign more convincing.
Don’ts—
- Do Not Give Up: Find out innovative ways to get the attention of influencers. If your first mail gets ignored, send another. Make your subject line provocative so that it compels the influencer to read your email. That said, you should not spam them with follow-ups. A follow-up email should be sent only if the influencers do not revert within a week.
- Do Not Forget to Set Guidelines for Influencers: Your influencers utilize social media for reaching out to their followers. Thus, in order to promote your brand and boost your social media exposure, you should set parameters such as word count, time length, and the tone that the influencer’s content should signify.
- Do Not Make Last Minute Changes: Though digital media is the ideal tool for short turn-around marketing campaigns, if you are hiring online influencers, always avoid making last minute changes as much as possible as influencers do not appreciate unexpected changes.
Influencer marketing is highly imperative as it helps you reach your target audiences in a more effectual and authentic way. However, since establishing strong relationships with influencers is a time-consuming process, a bit of consistency and patience goes a long way in strengthening this game-changing partnership.

If you are planning to create a winning influencer marketing campaign, please feel free to touch base with us. We have a dedicated team of specialists who have been managing Influencer Marketing campaigns of various prominent brands. Our influencer marketing tactics are specially designed to promulgate your brand’s story and expand your global reach.
November 25, 2016
Factors for Content Customisation
Keeping on par with the current digital marketing trends, content marketing is considered to be a relied upon channel to connect with the audiences in a great way. You too, must be judiciously posting Facebook posts along with blogs, articles, infographics and much more. But have you ever wondered how much it is really viewed, read and imbibed in by the readers or maybe they are getting lost in content overload which could be happening across your profile.

With great efforts put in to develop quality content which needs to be read but prove useful to the audience, it becomes essential to strategize content as well as its marketing in depth for best results. We present a few key insightful pointers for guiding you across the content related strategies.

Viewership Base – With in depth knowledge of your business and its nature, you need to arrive at list of content which could prove useful to your customers whilst they use/prefer/enjoy your products and services. Identifying the most preferred content from contextual, videos, forums, blogs and then developing them for use is what makes your brand more marketable and enhances its visibility.

Bear in mind – The usability of the article is more important rather than have a keyword rich article

Compareraja, one of our brands is a product and price comparison portal enjoying a tech friendly viewership base. It posts blogs highlighting the specifications and USP of latest mobiles, smartphones and tablets on a regular basis. This helps the user, in his research stage to finalise his choice about the product he wishes to purchase. Check it out at https://www.compareraja.com/blog/

Viewership Trends and Preferences – You need to be very careful in choosing the right channel from the available ones as you proceed to distribute your content across them. As each channel has a niche membership base which is distinct. At the same time, you need to understand the fact that an individual has a channel specific profile and would view your content in a similar manner.

Amongst the most popular channels we have today,
1. Facebook is ideal for sharing creative images and experiences.
2. Linkedin, a slightly formal and professional channel can be used for promoting corporate styled slideshows and presentations.
3. Twitter is preferred for exchanging hot ideas and trends, ideal for announcing promos and deals which need to be shared instantly
4. Google + allows an exchange of ideas and views to take place across its platform
Extent of Measurability – To a certain extent, content marketing can be measured through Tweets, page views, number of downloads but when considered against the cost of generation content and its marketing, a set of specially set parameters could come handy in determining its effectiveness. Each of these aspects varies, depending on what you wish to measure. The same applies for other services you avail for your business’s promotion.

Search Engines and their Algorithms – Keep track of current search algorithms and try to modify your content marketing strategies. With most of the search engines emphasizing on organic search results, the content should revolve around viewer friendly information. E.g Adding information about famous local cuisines or a famous dish of your restaurant.

LogicSpeak:

Customisation is the key to get any content strategy successful. One needs to understand the channels and the type of content that works for their audiences in each of these channels and their responses. As shared, the usability of the generated content, matters more than the keyword rich content.

Previous Post: Using SEO For Enhancing Local Business
November 7, 2013

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