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Tag: Blogs

  • Weekend Digital Media Round-Up: Google’s Digital Tool for Small Scale Businesses, Pinterest Highlights Freedom of Expression, Augmented Reality is More Used For Shopping & More…

    Weekend Digital Media Round-Up: Google’s Digital Tool for Small Scale Businesses, Pinterest Highlights Freedom of Expression, Augmented Reality is More Used For Shopping & More…

    1.Google Releases New Digital Tools Aimed to Assist Small Scale Businesses

    Google is on a mission to participate in Europe’s Small Scale Business Week by launching an array of features designed to provide great value in assisting small firms and running in the business game again. [Source: Digital Information World]

    2. Pinterest Launches New Campaign to Highlight Freedom of Expression in the App

    Pinterest is launching a new promotional campaign in which it looks to further distance itself from its social network roots, by framing Pinterest as a more positive space. [Source: Social Media Today]

    3. Augmented reality is being used for shopping more than playing games or Snapchat filters

    Augmented Reality (AR)is moving beyond the confines of Filters and practical jokes. AR might be more significant, and practical as it can be used immediately, and its use could add some enrichment and importance to your daily life. [Source: Digital Information World]

    4. Google Outlines New Process for Creating 3D Models from 2D Pictures

    The internet has evolved, and connectivity along with it, visuals have increasingly become the key element that stands out, and grabs user attention in ever-busy social feeds. [Source: Social Media Today]

    5. Bluehost Unveils Easy WordPress Ecommerce Solution

    Bluehost announced a new WordPress eCommerce solution that simplifies creating the store with a point & click interface. [Source: Search Engine Journal]

    6. Snapchat Adds New Engagement Features, Announced Expanded Launch of Snapchat for Web

    Snapchat has announced some new features to enhance in-app engagement, while it’s also now making its web-based platform available to all users. [Source: Social Media Today]

    7. Google launched support for Performance Max campaigns in ad scripts

    Scripts are set up using JavaScript code and allow advertisers to make broad changes to accounts without managing them manually. [Source: Search Engine Land]

    8. Meta Adds ‘Community Chats’ on Messenger as it Searches for New Ways to Prop Up Falling Engagement

    Meta is rolling out a new way to encourage more engagement stemming from Facebook Groups, via a new Community Chat option that’ll facilitate topic-based discussion groups within Messenger. [Source: Social Media Today]

    9. Twitter Rolls Out Revamped Spaces With Podcasts For All Of Its Blue Subscribers

    Twitter is opening the feature up to all of its Blue subscribers that have an iOS device which will give them a chance to get the right feeling of podcasts, Spaces, and even the best audio stations out there. [Source: Digital Information World]

    10. YouTube Adds New Vertical Video Conversion Elements as it Leans into Short Form Video

    YouTube is looking to help advertisers align with evolving video consumption trends by testing out a new process that automatically reformats landscape video ads into square or vertical playback. [Source: Social Media Today]

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  • Tips to Increase Blog Traffic

    Tips to Increase Blog Traffic

    Increase blog readership @LogicserveDigi

    Blogging is an art mastered by many. But with over 100 million blogs on the internet, it sure is tough to get yourself noticed. Just writing a blog is not enough, updating it regularly and increasing your blog position in the search engine ranking is of utmost importance. Following are some tips that can help you get better blog traffic for your website.

    1

    However obvious it sounds, good content is the first and foremost necessity to increase traffic to your blog. Write an interesting blog with insights and information useful and appealing to the readers. Every effort of promoting your blog for more traffic will go waste if the content is not worth a good read. Not only is it important to write well, it is all the more important to write quite often. Your blog needs to have updated presence to its readers every now and then or else, there are a number of blogs to take away their interest. Take a cue from Couponraja’s webzine- TheRoyale

    2

    Enhance your blog by using images and wherever required video transcriptions. These help a lot in capturing the interest of the readers and giving your blog an edge from others. Text content when clubbed with video and images creates a more lasting impact on the readers than just text alone.

    Submit your blog to search engines and make it SEO friendly to ensure that search engines are able to pick and rank them higher. What is the purpose of writing a blog when it is not reaching its targeted readers? A search engine optimizes your blog and assists it in reaching the target audience.

    4

    Utilize the different social media platforms to expose your blog to maximize readership. Relevant LinkedIn groups, Facebook posts and Twitter tweets on your blog to your friends, contacts and followers can play a huge role in popularizing your blog.

    5

    Make sure you don’t ignore the vital comments that are left for your blog. Good or bad, a conversation always helps in a two way informal communication with your readers adding to the popularity of the blog. Also, leave your comments to other blogs along with the url link back to your blog.

    Guest blogging both ways (writing a guest blog for someone else or asking a guest blogger to write on your own) helps greatly in increasing the traffic to your blog. In such a scenario, both the bloggers will be exposed to a different set of audience and therefore stand a great chance to increase the blog readership.

    Creating a successful blog is getting challenging very passing day. A lot of complicated factors like SEO, social media play an important role in informing and time to time reminding the audience of your existence. But most importantly, it’s your content that eventually makes the lasting impact on the readers and compels them to come back and read more. The nature of the blog may be informational, casual or specific to a subject, but it is the approach with which the blogger captures the attention of the readers that makes the blog worth reading and sharing.

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