Tag: blog seo

Local SEO Tips for 2017
The New Year has kicked off and it is time for digital marketers to start off on the right foot by rolling out their digital marketing strategies. In today’s post, we will provide you with simple yet effective local SEO tips so that your business can dominate search rankings in 2017 and beyond.

The concept of Local SEO has gained traction for the following two reasons—
- Majority of search queries come from mobile devices which make location a crucial factor; and
- Google has been giving priority to organic local results for desktop searches as well.
Local SEO campaigns are quite different than general SEO campaigns. Though it is a challenging task to implement a local SEO strategy, it has the potential to provide your business with exceptional benefits. Local SEO strategies can provide your brand with better online visibility besides maximizing your online presence.

Here are few guidelines to help you execute local SEO strategies so that you can get the most out of it.
- Find out the Right Keywords: Once you launch a campaign using Google Adwords, you need to utilize the keyword tool and incorporate it into your website so that the tool can extract countless keywords relevant to your business. Once the keyword tool presents the relevant keywords, you can delete all the Ad Groups on the left column which is not relevant to your business. Now you will find five to fifteen keyword phrase groupings that your business can rank for. After highlighting the different groups, you need to optimize a different page for each group of keyword phrases.
- Utilize Google My Business (GMB): This easy-to-use tool launched by Google helps brands to get free business listings on Google. With the help of GMB, businesses can reflect their information on Google Search Engine, Google Plus, and Google Maps once they add their business details to it. GMB is beneficial not only for businesses but also for customers as this tool helps your customers identify your business easily. When filling your GMB page, make sure you provide complete, consistent, and accurate information. Also, ensure that the GMB location listed by you is verified by the owner. Last but not least, do not forget to mention the specific city that you are targeting in the title of GMB landing page.
- Maintain Consistency in NAP (Name, Address & Phone): In order to gain greater online visibility, ensure that your contact details are accurate. At the same time, you should use a uniform template for your NAP on your website, Google Plus account, GMB page, online business directories, and other sites where these particulars appear online. This will help your business build a solid relationship with the location you are willing to target.
- Utilize Positive Reviews: Positive feedback helps businesses significantly by establishing credibility. Google gives utmost precedence to business reviews and also considers them while ranking your website. The reason why you should capitalise on your business reviews is because people seeking information about your business count on the reviews to understand the quality of your business and if they will be benefitted by your offerings or not. Thus, you should motivate your customers to write reviews about your business. By providing top-notch service to your customers and going beyond their expectations, you can easily generate positive reviews about your business.
- Make Sure You Publish Unique, Enlightening and Comprehensive Content: Ensure that your web pages contain unique and engaging content so as to keep your online visitors engrossed. Moreover, by focusing on regular organic SEO, you can significantly improve your local ranking on Google. At the same time, to protect your Google ranking, make sure you follow SEO guidelines recommended by Google, instead of employing unethical SEO tactics.
- Utilize Citations Properly: Citations lend credibility to your website besides building authority and driving traffic to your site. While considering citations, make sure your citations are uniform. At the same time, to gain a competitive edge, ensure that the citations used by you are from superior websites. Another indispensable requirement is to have several industry-relevant or locally-relevant domains that talk about your business in a good light.
- Set up Different Web Pages for Different Store Locations/Products: If your business has stores in different cities or in different localities within a city, it is advisable to have separate web pages for each store location. You can also incorporate separate links for each store location on a single page. This will help your customers to easily find information about specific stores.
Similarly, if you offer a wide array of products or services, make sure that each product/ service you offer has its own webpage with specific product/ service description.

So these are some local SEO tips that you can incorporate into your local SEO campaign. Though many webmasters find it difficult to implement local SEO, a good understanding of Google’s directives and adherence to fair practices can help you considerably in rolling out your local SEO campaign.
January 6, 2017
Introducing the Accelerated Mobile Pages Project, for a faster, open mobile web

Mobile has taken center stage when it comes to browsing online. Smartphones and tablets have made it incredibly easy for users to access internet and the information they want. For content publishers and advertisers this offered an opportunity. They can now share their carefully created content to their readers but the problem they all faced was not able to give their visitors great experience on mobile. Any webpage that was needed to be accessed was too heavy to load on their screen whereas some were incredibly difficult to navigate due to the limited visibility on mobile screens.

This not only resulted in bad experiences for your traffic but also loss of advertising money. Obviously with a disrupted consumer journey, your ads will not be properly shown, you will not be able to earn money.

To help content publishers, marketers and webmasters, Google has announced a new initiative by the name of Accelerated Mobile Pages. This is an open source program where you can now work on creating better experiences on mobile web. Google which is now openly supporting mobile optimized websites has turned attention to the problems faced by webmasters.

Through Accelerated Mobile Pages, you can now create better optimized pages for mobile devices where you can share better content like animation, graphics and videos. What’s more is that you can also work with the code to create better ads and help the page load faster. But the best thing about the initiative is that the code will allow you to create a singular page that will work on any device whether it’s a tablet or a phone. This means webmasters will only have to code once, fast and quickly.

The project is based on AMP HTML which is a new open source framework that was created on current web technologies that are being used to create lighter, faster web pages.

Currently, Google states only 30 publishers across the globe have started using the code and soon Google will be using the code for Google News. Google announced that its other products will also start using the code to offer better experiences to its users.

Twitter, WordPress.Com, Chartbeat, Adobe Analytics, Parse.ly and LinkedIn are going to be among the first ones to use the code. These companies are the very first in the technology partners that will be using the AMP HTML pages.

With AMP HTML, Google has just made it very easy for publishers to share content fast, in better ways and using more creative ideas. Above all else, it supports webmasters in showing more effective ads that can help them earn revenue through their content and online presence.

Logicspeak:

“It has become evident that from now onwards, publishers and digital content assets should quickly learn and adapt to the new open framework – AMP HTML. It has been built entirely out of existing web technologies, thus helping websites built light-weighted webpages. With Google itself promoting content on this new technology and also promising to integrate AMP HTML into Google News, they have surely made the move faster to counter Facebook’s Instant Articles”

October 27, 2015
How to Improve Marketing and Linking through Blogs – SEO perspective
It is a known fact that blogs with good quality and niche content can attract high quality traffic and backlinks giving a boost SERPs. The topic on which you wish to write upon should be chosen with care, it should relate to your visitors. In a way, the content should be enticing and interesting enough to attract attention and be shareable as well.

From the SEO perspective, a few vital tips on how to acquire more backlinks could be quite helpful
- First of all, avoid spam as far as possible
- Ensure you post good quality blogs to get quality links outbound and inbound
- Display minimum ads on an authority site
- Ads placement should be made to look natural as possible
- Viral Marketing is very much a preferred activity to get links especially if you offer new products/services
- Avoid buying/displaying of unnatural links as search engines can detect them quite easily
- Try to get links to and from informative and useful sites for they usually carry high ranks
Link Acquisition and SEO
- Try to optimize your site in order to attract natural editorial links
- Ensure your web content satisfies relevant search results
- Try getting links from well established and older domains which carry greater value/authority.
- It would be great if you could attract a new link from an old domain for this could help you acquire more quality links.
- Natural links can be acquired from a related page and resource.
- Try attracting traffic from a reference link this can be done through online social interaction.
LogicSpeak:

Currently, people are sharing information instantly across multiple channels such as Twitter, Facebook, blogs and so on and to get visibility it is very important to offer quality but well optimized content on topics which people like to discuss and could be instantly shared as well. Across both the articles, I have tried to offer vital SEO tips which help you to acquire links through social interaction.

Previous Post: Insights to accelerate social interaction through blogs – Crucial for SEO (Part -1)
February 12, 2014

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