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Tag: bing ads

  • Weekend Digital Media Round-Up: Google’s Search Console Insights, Bing’s Free Product Listings, Facebook’s Update to Ad Preference Hub & more…

    Weekend Digital Media Round-Up: Google’s Search Console Insights, Bing’s Free Product Listings, Facebook’s Update to Ad Preference Hub & more…

    1.New Google Search Console Insights for Content Creators

    A new experience from Google, called Search Console Insights, provides data to help site owners tailor their content, is now being tested with select users. [Source: Search Engine Journal]

    2. Bing Shopping opens up to free product listings

    Organic product listings are now available in the Bing Shopping tab. They are currently offered to Microsoft Merchant Center store owners with approved offers. [Source: Search Engine Land]

    3. Facebook’s Updating its Ad Preferences Hub to Make it Easier to Control Your Personal Ad and Data Settings

    Facebook is planning to roll out a new update of its Ad Preferences tool, which will simplify the listings into three defined categories- ‘Advertisers,’ ‘Ad Topics,’ and ‘Data.’ [Source: Social Media Today]

    4. Google Makes it Easier to Find Jobs, Recipes, and Products

    Google is updating activity cards with support for jobs, recipes, and online shopping. Activity cards for shopping-related searches will now show you products you’ve been researching. [Source: Search Engine Journal]

    5. Instagram finds new ad space at the end of your feed with launch of ‘Suggested Posts’ feature

    Instagram has found a new place to display ads after the notice in feed- “You’re All Caught Up.” They plan to use this space to suggest new, organic posts for users to view as well as ads. [Source: TechCrunch]

    6. Google Search Console can now help you fix your AMP Signed Exchange (SXG) problems

    Google’s URL inspection tool and the AMP enhancement report within Search Console can both now report on issues around signed exchanges and AMP. [Source: Search Engine Land]

    7. Facebook launches free ‘paid online events’ for SMBs and others

    Facebook has announced a new product to monetize classes and online events called, “paid online events,” without collecting any potential fees for at least the next year. [Source: MarTech Today]

    8. Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting

    Microsoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations, designed to help advertisers optimize campaign performance.  [Source: Search Engine Land]

    9. Snapchat Looks to Expand Off-Platform Sharing Options to Expand Audience Reach

    Snapchat is testing out a new option which would enable users to share its premium content offerings – like original shows and content from Discover partners – outside the app. [Source: Social Media Today]

    10. Google Performance Planner adds support for conversion delay and shared budgets

    Google has added new features to Performance Planner, allowing account managers to predict various spend levels, performance targets, and conversion goals in the Performance Planner. [Source: Search Engine Land]

  • Weekend Digital Media Round-up: Google’s new search menu, LinkedIn’s photo tagging & video messaging, Bing’s batch mode for submitting URLs and More…

    Weekend Digital Media Round-up: Google’s new search menu, LinkedIn’s photo tagging & video messaging, Bing’s batch mode for submitting URLs and More…

    1. Google launches new search menu with icons

    Google has started rolling out the new search bar with icons. Instead of just using text to show the various search categories or verticals for news, video, images, maps, shopping and so on – Google is showing icons that represent those categories as well. [Source: Search Engine Land]

    2. LinkedIn Officially Launches Photo Tagging, Adds Video Within Messaging

    LinkedIn has added a heap of new tools of late, and it continues to evolve its platform with smaller enhancements and updates aligned with boosting on-platform engagement. [Source: Social Media Today]

    3. Bing now supports batch mode for submitting URLs to Bing

    Bing announced it has added support to submit URLs to the search engine in batch mode. That means instead of making an API request for each URL you submit to Bing, you can batch multiple URLs into a single API request. Bing said it supports up to 500 URLs per batch submission. [Source: Search Engine Land]

    4. Google Search Console performance overview report now shows 90 days of data

    Google has updated the Google Search Console performance report overview section to go from 28-days of data to 90-days of data. This is a small update to the overview report, but it is very useful as this report can give you a quick visualization of the changes your site is experiencing over time in Google. [Source: Search Engine Land]

    5. Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb

    Mary Meeker has released her annual internet report, giving marketers a glimpse of where we are globally in terms of social media use and online ad spend, among other trends. While overall internet usage keeps growing, social media usage is flattening — but that’s not slowing down online ad spend. [Source: MARTECH TODAY]

    6. Is voice over-hyped? A new survey suggests lower adoption than previously thought

    A new report from SUMO Heavy suggests that despite the hype around voice and virtual assistants, adoption is seemingly not happening as quickly as expected. Also, majority of voice usage is happening on smartphones. [Source: MARTECH TODAY]

    7. Facebook Releases New Guide on Reaching Your Audience at Key Moments

    As per Facebook’s report ‘Moments that Bring People Closer Together’, an overview of these more specific audience-celebrations and events – here are some of the key highlights. [Source: Social Media Today]

    8. Facebook backs social commerce startup Meesho in first India investment

    Facebook explores ways to generate revenue from WhatsApp. The company is now turning to a startup that already has a lead. The social giant has invested in social-commerce startup Meesho in what is the first time the firm takes equity in an Indian startup. [Source: Tech Crunch]

    9. Google tests showing weekly site visits in automated ad extension

    Google has several types of automated extensions that can display in search ads — seller ratings, call extensions, dynamic sitelinks, etc. It’s currently testing a new version that highlights a site’s popularity. [Source: Search Engine Land]

    10. Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying

    Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded space that enables ad blindness and brand apathy on a foundational level.[Source: Marketing Land]

  • Weekend Digital Media Round-up: Google’s new search console, Facebook Messenger’s new features, Bing ads’ rebranding and More…

    Weekend Digital Media Round-up: Google’s new search console, Facebook Messenger’s new features, Bing ads’ rebranding and More…

    1. Google Introduces Three New Search Console Reports

    Google is bringing three new reports to Search Console which are all related to structured data. New enhancement reports for the ‘Sitelinks searchbox’ and ‘Logo’ structured data join existing reports on Recipe, Event, Job Posting, and others. [Source: Search Engine Journal]

    2. Facebook Messenger to get new lead gen templates, appointment booking

    Messenger is rolling out two new features for businesses: lead generation templates and an appointment booking interface that will integrate with calendar platforms. [Source: Marketing Land]

    3. Bing Ads rebrands as Microsoft Advertising

    First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. The rebrand emphasizes a focus on personalization and AI. [Source: Search Engine Land]

    4. Is Facebook Working on Launching an Exclusive Creator Studio for Instagram?

    Facebook is working on releasing a brand-new ‘Creator Studio’ app exclusively for Instagram users. Social media industry consultants & commentators are waiting to see what this exclusive studio creator has to offer. [Source: Logicserve Digital]

    5. Instagram officially tests hiding Like counts

    Instagram will now hide Like counts from posts as part of an experiment. If rolled out, the change would refocus Instagram on self-expression instead of being a popularity contest. [Source: Tech Crunch]

    6. Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform

    Shopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. Shopify is also launching new integrations with Snapchat, making it possible for clients to create Story Ads campaigns via a Snapchat Ads App from Shopify. [Source: MARTECH TODAY]

    7. Quora, Pinterest ads pixel integrations now available in Google Tag Manager

    Pinterest and Quora are now approved Google Tag Manager vendors, making it easy for marketers to manage their Pinterest and Quora Pixels via Google’s platform. [Source: MARTECH TODAY]

    8. Facebook F8 2019: New Tools for Messenger and WhatsApp

    Facebook has announced new features for its messaging tool which is where, according to Facebook, social interactions are increasingly headed. These includes Messenger Desktop App, Limiting Your Messenger Content to Close Friends Only, etc. [Source: Social Media Today]

    9. Google launches new video series: SEO Mythbusting

    Google is launching a new video series on its Webmaster YouTube channel, called “SEO Mythbusting.” The video series will feature Martin Splitt from the Google Webmaster Trends Team, who will speak with developers and SEOs on common misconceptions. [Source: Search Engine Land]

    10. Microsoft launches a drag-and-drop machine learning tool

    Microsoft announced three new services that all aim to simplify the process of machine learning. These range from a new interface for a tool that completely automates the process of creating models, to new no-code visual interface for building, training and deploying models, all the way to hosted Jupyter-style notebooks for advanced users. [Source: Tech Crunch]

  • Single and Exclusive Search Advertising Platform for Bing and Yahoo Ads

    Single and Exclusive Search Advertising Platform for Bing and Yahoo Ads

    With this latest partnership agreement, Yahoo ads will now be available via the Bing Ads platform, providing advertisers and marketers with a single, integrated platform.

    Microsoft recently announced that the company is updating their partnership terms with Verizon media to provide advertisers with more convenience. The new partnership will further strengthen ties between these two companies.

    Verizon Media Group, previously known as Oath, is a huge conglomerate that owns AOL and Yahoo, among several other brands. And, the partnership between Microsoft and Yahoo had existed for over a decade and can be traced back to 2009, when the two companies came together for the first time.

    What are the terms of this new partnership?

    As per the latest announcements, Microsoft owned Bing Ads will be the exclusive search advertising platform for the entire list of brands owned by Verizon Media Properties, including the popular Yahoo and AOL, among other brands.

    Earlier in 2015, when Yahoo was independently owned and not under the Verizon umbrella, Yahoo retained the right for up to 49% of search ads on its platform via Gemini. The remaining 51% of ads flowed through Bing Ads.

    Now with the new announcement, all ads on the Yahoo platform will be via Bing Ads. It is to be noted that previously Yahoo had signed a three-year deal with Google in 2015. With the new announcement, Google and other search platforms will have no share in the Yahoo search inventory.

    Apart from Yahoo, the new announcement ensures that all search inventory on the other Verizon owned properties like – Aol.com, AOL Mail, Yahoo Mail, TechCrunch, Huffington Post, and others will be exclusively routed via Bing Ads.

    How does the new partnership impact native ads?

    Microsoft is introducing new ad placements on its platform MSN. Oath Ad Platforms, which was earlier known as Gemini, will have exclusive third-party access to the new native ad inventory introduced on MSN.

    Additionally, the Microsoft Audience Network which caters to native ads will have access to inventory on all Verizon owned properties. You can monitor native ad performance on Verizon Media properties using the syndication traffic channel on Bing Ads UI.

    If you are wondering what happens to the once popular AOL platform, it’s worth noting that Bing Ads took over AOL search from Google, back in 2015. Bing continues to power the organic search results and ads on the AOL platform.

    What does this mean for advertisers and marketers?

    Search ad buyers can now reach Yahoo’s audiences using the Bing Ads platform. Microsoft reports that with this move, it plans to increase ad clicks by 10 to 15% in the US.

    Apart from the increase in click volumes, Microsoft also expects to provide advertisers with other tracking and reporting features like – audience targeting using Microsoft Graph, and ad optimisation powered by data from MicrosoftAI and LinkedIn data.

    When is the transition set to occur?

    The transition from Yahoo ad networks to Bing Ads will occur from 15th March to 31st March of this year. By the end of the transition period, 100% of search volumes on Verizon Media owned properties will be handled exclusively by Bing Ads.

    What are the measures advertisers should take to handle the transition?

    • Keep your ad budgets in Oath ads during the transition period, to avoid loss of volumes.
    • From March 15, copy ads on your Oath platform to Bing.
    • During the transition, ads will continue to be served on both platforms. So, ensure that you closely monitor bids, budgets, and traffic.

    On 31st March, the Oath Ad platform will stop supporting paid search traffic completely. Continue your campaigns from the Bing Ads platform.

  • 6 tips to be more effective with Google and Bing ads UI

    6 tips to be more effective with Google and Bing ads UI

    Marketers are often looking for ways to extract the maximum potential out of the ad serving platforms they have invested in. Since the demand is for stretching the value of every dollar invested in paid marketing, it makes perfect sense to compile a list of tips and tricks that can help them achieve this objective without losing the efficacy of the advertising.

    Here is our list of some of the best tips to get more out of your Google Ads and Bing Ads UI:

    A) Google Ads

    • Overviews Page

    The Overviews page is a definite improvement as compared to the older version. It sports a host of new features. Some prominent ones include the capacity to take action from the cards itself. Some key actions that can be performed at this level include the ability to add search queries and, edit, or clone the ads. With this feature, card-level optimisation can be carried out in quick time.

    • Keyword Planner

    It can be used to assess what Google determines your click-through rate to be. When you pull up the ‘Get Search Volume And Forecasts’ report in Keyword planner, you are essentially uncovering a rough estimate of the expected CTR.

    • KPI Dashboards

    The Reports Editor view can be transformed into an insightful KPI dashboard that allows marketers to compare performance at different times. This way, drastic changes can be easily visible, and corrective actions can be taken to remedy any negative movement in numbers.

    B) Bing Ads

    Here are a few nifty tips to harness the most out of the Bing ads UI that is typically displayed on the admin panel.

    • Bing Ads Editor

    This is a useful starting point when you are transitioning from Google Ads UI to Bing Ads. This module helps marketers to export most of the settings from Google to Bing. All settings can be addressed in bulk at the time of the campaign import.

    • Negative keyword conflict report

    Negative keywords are a great way to ensure that your brand is made visible only to the most relevant search queries. With the UI, you can set negatives for both – phrases as well as exact match. The report tells you which negatives are stopping your ads from appearing for a particular keyword.

    • Google Display Network settings

    There are various areas that advertisers can explore to improve Bing ads efficacy. We would like to point out the HTML5 Validator in particular. This validator allows publishers to upload their creatives to Google and get results on possible problems that can prevent correct ad serving.

    These tips are a great way for advertisers to gain better visibility with highly targeted ad delivery. With these tips, marketers can be more productive using the paid marketing platform to extend the revenue generation capabilities of their brand. Do write to us and let us know in case of any other handy tips that you would like to share with us.

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