Tag: bing

Weekend Digital Media Round-Up: Google Analytics New Tools, Snapchat’s ‘Sounds,’ Bing’s Revamp to Site Explorer & more…

1.Google Analytics Gets 4 Powerful New Features

Google Analytics is receiving a significant update with four new features designed to improve marketing decisions and get better ROI. [Source: Search Engine Journal]

2. Snapchat Adds ‘Sounds’ Option to Include Song Clips within Snaps

Snapchat has announced a full launch of its new ‘Sounds’ functionality, which enables users to add song clips into their Snaps. [Source: Social Media Today]

3. Bing revamps Site Explorer in new Bing Webmaster Tools

The tool will now provide SEOs information on Microsoft Bing and then give more data on clicks, impressions, links, errors, warnings, indexing issues and much more. [Source: Search Engine Land]

4. Google Disables Request Indexing Feature

Google is disabling the “Request Indexing” feature of the URL Inspection tool within Search Console. While this is temporary, the feature will be disabled for at least a few weeks. [Source: Search Engine Journal]

5. WordPress can now turn blog posts into tweetstorms automatically

The company is now making it possible to turn your existing WordPress blog post into a tweetstorm with just a couple of clicks. [Source: TechCrunch]

6. Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers

Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. [Source: Search Engine Land]

7. Google Reportedly Turning YouTube Into a Shopping Site

A report from Bloomberg indicates Google is in the early stages of transforming YouTube into a shopping site. [Source: Search Engine Journal]

8. Facebook & Instagram Drop Support For WordPress Embeds

Facebook and Instagram are dropping support for embedded content on WordPress sites starting October 24. [Source: Search Engine Journal]

9. Google tests local ads in Maps auto-suggest results

Google is testing ads for local businesses in Google Maps auto-suggest search results, aiming to improve experience for our advertisers and users. [Source: Search Engine Land]

10. Google launches a slew of Search updates

Google announced a number of improvements to its core search engine, with a strong focus on how the company is using AI to help its users. [Source: TechCrunch]

October 16, 2020
Weekend Digital Media Round-Up: Google’s ‘Web Stories’, Instagram’s New Features, Snapchat’s ‘First Commercial’ Ad Option & more…

1.Google adds ‘Stories’ to its search app for iOS and Android

Google announced it’s introducing a Stories feature to its Google app for iOS and Android, which now reaches more than 800 million people per month. [Source: TechCrunch]

2. Instagram Releases New Features to Celebrate its 10th Birthday, Including Stories Map

Instagram is celebrating its 10th birthday with the launch of several new features, along with the previously announced IGTV Shopping update. [Source: Social Media Today]

3. Snapchat Launches ‘First Commercial’ High Impact Ad Option to All Advertisers in the US and UK

After several months of testing, Snapchat is launching its ‘First Commercial’ ad option to businesses in the US and UK. [Source: Social Media Today]

4. Google My Business Changes to Insights & Video Uploads

Google My Business is giving business owners more data to work with in a series of updates to performance reports. [Source: Search Engine Journal]

5. Instagram Adds New Audio Features for Reels, Including Option to Save Sounds for Your Clips

Instagram has added some new audio features for Reels, in order to further align the tool with TikTok usage trends. [Source: Social Media Today]

6. Bing Officially Rebrands As ‘Microsoft Bing’

Microsoft is officially rebranding its Bing search engine as ‘Microsoft Bing,’ unveiling a new logo and new colors. [Source: Search Engine Journal]

7. Instagram will automatically hide offensive comments on your posts using AI

Instagram has introduced measures to reduce abusive comments on the platform using AI which will automatically block offensive comments. [Source: The Next Web]

8. Google Announces New Advertiser Insights, ‘Performance Max’ Automated Campaigns

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it’s also rolling out new automated campaign options. [Source: Social Media Today]

9. Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

Microsoft Digital Marketing Center is now available in open beta in the U.S. This will allow SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram for free. [Source: Search Engine Land]

10. LinkedIn Stories Launched in India With Localised Stickers

LinkedIn has launched its ‘Stories’ feature in India, aimed to help members share their everyday professional moments with their communities in a more casual, creative, and authentic manner. [Source: Gadgets 360]

October 9, 2020
Weekend Digital Media Round-Up: Google’s New Search Listing Options, Facebook’s Expansion of Rights Manager, LinkedIn’s New Look & more…

1. Google Adds New Search Listing Options to Help Businesses Highlight Updated Service Offerings

Google is adding some more Google My Business profile display options to better align with evolving shopping behaviors amid COVID-19. [Source: Social Media Today]

2. Facebook Expands Rights Manager to Detect Copyrighted Image Use Across Facebook and Instagram

Facebook has announced an expansion of its Rights Manager tool, which will now automatically detect image copyright violations for claimed content across both Facebook and Instagram. [Source: Social Media Today]

3. LinkedIn Launches Updated Look, Makes LinkedIn Stories Available to All Users

LinkedIn has given its platform a new, fresh update, while it’s also announced the global rollout of LinkedIn Stories. [Source: Social Media Today]

4. Google brings bidding to Local Services Ads

Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories. [Source: Search Engine Land]

5. Instagram Reels are now double the length and easier to edit

Instagram announced it’s making some much-needed updates to Reels. These include the ability to make longer videos, as well as making it easier to trim video clips. [Source: The Next Web]

6. “Reserve With Google Partners” to Get New Video Appointments and Classes Functionality

Google has been working on a lot of new features that are meant to ensure that businesses can continue to thrive in spite of the fact that the coronavirus pandemic. [Source: Digital Information World]

7. Facebook Removes the 20% Text Limit on Ad Images

It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. [Source: Search Engine Journal]

8. Reddit Announces Inventory Type Options for Advertising

Reddit has announced new options for greater advertiser control over where their ads show, in concert with their objectives and targeting goals. [Source: Search Engine Journal]

9. Pinterest Announces Expanded Launch of Pin Stories, New Pin Analytics Tools

Pinterest has announced a full beta launch of Story Pins, which looks to tap into the social Stories trend with a platform-unique approach. [Source: Social Media Today]

10. Bing Improves Key Search Features

Bing is rolling out several updates to improve key search features including autosuggest, people also ask, and intelligent answers. [Source: Search Engine Journal]

September 25, 2020
Weekend Digital Media Round-Up: Google’s ‘Fundo’, Facebook’s Data Use Check-Up Tool, Bing’s New URL Examination Tool & more…

1. Google Unveils Fundo for Monetizing Video Events

Google announced a video event service called Fundo, that will help video creators and small businesses monetize events. [Source: Search Engine Journal]

2. Facebook Rolls Out Data Use Check-Up to Ensure Developers Adhere to Data Usage Guidelines

Facebook has announced that its Data Use Check-Up tool, which it began testing in April, will now be a required step for all developers using Facebook’s APIs. [Source: Social Media Today]

3. New Bing URL Inspection Tool

Bing has announced a new URL inspection tool. The tool provides actionable SEO information and feedback that is designed to help pages rank better. [Source: Search Engine Journal]

4. Google’s Phone App Comes to More Devices, And Can Now Tell You Why A Business Is Calling

Google has officially announced a new “Verified Calls” feature for its phone app, which is designed to give more information when a business is calling you. [Source: The Verge]

5. Facebook Announces New Limits on How Many Ads Pages Can Run Concurrently

Facebook has outlined exactly how its new regulations will apply, with four tiers of advertiser categories that will define how many ads each can run concurrently. [Source: Social Media Today]

6. Google’s New Measures to Protect Search Results from Vandalism

Google is investing in new efforts to ward off vandalism in search results and ensure information remains relevant and reliable. [Source: Search Engine Journal]

7. Bing Announces Enhanced Robots.txt Testing Tool

Bing announced an enhanced Robots.txt tester. This new feature aims to improve testing and diagnosing of the robots.txt file. [Source: Search Engine Journal]

8. Instagram Adds ‘Suggested Reels’ Display in Main Feed, Launches Monthly Reels Trend Insights

Instagram is working on a range of ways to boost its new ‘Reels’ option in order to capitalize on concerns around TikTok. [Source: Social Media Today]

9. Facebook Adds New Personalization Tools for Watch, Flags New Organic Video Performance Insights

Facebook outlined some new tools to help users discover more relevant Watch content, based on their interests. [Source: Social Media Today]

10. Snapchat Publishes New Research on Brand and Content Preferences Among Gen Z Consumers

Snapchat recently commissioned Kantar to conduct new research into the brand and content preferences of Gen Z, revealing some valuable marketing insights. [Source: Social Media Today]

September 11, 2020
Weekend Digital Media Round-Up: Google’s Search Console Insights, Bing’s Free Product Listings, Facebook’s Update to Ad Preference Hub & more…

1.New Google Search Console Insights for Content Creators

A new experience from Google, called Search Console Insights, provides data to help site owners tailor their content, is now being tested with select users. [Source: Search Engine Journal]

2. Bing Shopping opens up to free product listings

Organic product listings are now available in the Bing Shopping tab. They are currently offered to Microsoft Merchant Center store owners with approved offers. [Source: Search Engine Land]

3. Facebook’s Updating its Ad Preferences Hub to Make it Easier to Control Your Personal Ad and Data Settings

Facebook is planning to roll out a new update of its Ad Preferences tool, which will simplify the listings into three defined categories- ‘Advertisers,’ ‘Ad Topics,’ and ‘Data.’ [Source: Social Media Today]

4. Google Makes it Easier to Find Jobs, Recipes, and Products

Google is updating activity cards with support for jobs, recipes, and online shopping. Activity cards for shopping-related searches will now show you products you’ve been researching. [Source: Search Engine Journal]

5. Instagram finds new ad space at the end of your feed with launch of ‘Suggested Posts’ feature

Instagram has found a new place to display ads after the notice in feed- “You’re All Caught Up.” They plan to use this space to suggest new, organic posts for users to view as well as ads. [Source: TechCrunch]

6. Google Search Console can now help you fix your AMP Signed Exchange (SXG) problems

Google’s URL inspection tool and the AMP enhancement report within Search Console can both now report on issues around signed exchanges and AMP. [Source: Search Engine Land]

7. Facebook launches free ‘paid online events’ for SMBs and others

Facebook has announced a new product to monetize classes and online events called, “paid online events,” without collecting any potential fees for at least the next year. [Source: MarTech Today]

8. Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting

Microsoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations, designed to help advertisers optimize campaign performance. [Source: Search Engine Land]

9. Snapchat Looks to Expand Off-Platform Sharing Options to Expand Audience Reach

Snapchat is testing out a new option which would enable users to share its premium content offerings – like original shows and content from Discover partners – outside the app. [Source: Social Media Today]

10. Google Performance Planner adds support for conversion delay and shared budgets

Google has added new features to Performance Planner, allowing account managers to predict various spend levels, performance targets, and conversion goals in the Performance Planner. [Source: Search Engine Land]

August 21, 2020
Weekend Digital Media Round-up: Google’s Delayed Cookie Update, YouTube’s COVID-19 Content Monetisation Update, Pinterest’s New Shopping Tab & more…

1. Coronavirus Delays Google Chrome Cookie Update

Google is delaying the rollout in how they treat cookies because the coronavirus epidemic makes it difficult for companies to manage their developer teams and keep them from complying with the new standards. [Source: Search Engine Journal]

2. YouTube Officially Lifts Monetization Ban on COVID-19 Content

YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply. The monetization ban had already been lifted for a limited number of channels, but now the change has been rolled out throughout the platform. [Source: Search Engine Journal]

3. Pinterest Adds a New ‘Shopping’ Tab to Search Results

Pinterest is expanding its shopping capabilities with upgrades to existing features and new shopping tabs throughout the platform. Pinterest is introducing new ways to shop from pins, on pin boards, and in search results. [Source: Search Engine Journal]

4. Google postpones Google Partners program changes slated for June

In February, Google announced sweeping changes to the requirements for agencies to qualify for the Google Partners badging and certification program. Now, amid the upheaval caused by the coronavirus pandemic and shelter in place orders, Google is postponing the changes until 2021. [Source: Search Engine Land]

5. Twitter Will Now Allow Some Brands to Make Reference to COVID-19 in Ads

After announcing a ban on all ads which mention “coronavirus” or “COVID-19” last month, Twitter has now revised its stance in order to enable some advertisers to mention the virus in selected promotions, based on utility. [Source: Social Media Today]

6. Bing Introduces New Ways for Site Owners to Control Their Search Snippets

Bing is rolling out new tools for site owners to control how their site appears in Bing’s search results. The site owners have always had some control over their search snippets, but with the features, site owners can further customize how their web pages are previewed in Bing search results. [Source: Search Engine Journal]

7. Google pushes out Google Ads API v1 sunset date

Google is postponing the Google Ads API v1 retirement and giving developers more flexibility around updates that require changes to their AdWords API and Google Ads API code. The decisions announced, are meant to help businesses dealing with the upheaval caused by COVID-19. [Source: Marketing Land]

8. LinkedIn Events is Now Available to All Pages to Assist with Connectivity Amid the COVID-19 Lockdowns

LinkedIn has now made its new Events option available for all company pages, previously only available to selected company pages, but it recently announced that it would make it more broadly available sooner to help cater for the COVID-19 impacts. [Source: Social Media Today]

9. Facebook Lets Businesses Show Temporary Service Changes on Their Facebook Pages

Businesses making temporary changes to their usual services can now prominently display those changes on their Facebook page. This capability is being added in response businesses being forced to close due to the COVID-19 outbreak. [Source: Search Engine Journal]

10. Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide

Spotify is continuing to move forward even during COVID-19 outbreak with their ad model growth, particularly for brands that may not have the in-house capabilities of bigger name players who routinely crank out radio ads. [Source: Search Engine Journal]

April 10, 2020

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