Tag: Automation

Weekend Digital Media Round-Up The $1 Trillion E-Commerce Gap: Why Brands Are Losing Loyal Customers In The Last Mile, How enterprise AI is quietly rewriting brand-building in India, From Mobile To Living Room: How CTV Is Reshaping India’s Advertising Landscape & More…

1.The $1 Trillion E-Commerce Gap: Why Brands Are Losing Loyal Customers In The Last Mile

Brands are losing over $1 trillion annually due to poor post-purchase experiences, especially in the last mile of delivery. While front-end e-commerce is optimized, gaps in shipping, communication, and returns are eroding customer loyalty and retention. Leading brands now treat logistics as a core part of customer experience, using branded tracking, proactive support, and seamless returns to build trust and drive repeat business. [Source: Forbes]

2. How enterprise AI is quietly rewriting brand-building in India

Enterprise AI is transforming brand-building in India by integrating generative AI into backend systems, enabling real-time personalization, predictive modeling, and dynamic campaign optimization. This shift is redefining marketing from a one-way broadcast to a continuous, data-driven loop, with brands investing in intelligent infrastructure to drive long-term value and measurable ROI. [Source: PitchoNet]

3. From Mobile To Living Room: How CTV Is Reshaping India’s Advertising Landscape

Connected TV (CTV) is rapidly transforming India’s advertising landscape, shifting focus from mobile to smart TVs. At IAMAI’s CLICK 2025, industry leaders highlighted how CTV blends digital precision with the emotional impact of television, offering deeper engagement, measurable ROI, and innovative formats like shoppable ads. [Source: Marketing Mind]

4. Why do marketers ditch the very assets that make their brands famous?

Marketers are increasingly abandoning iconic brand assets like mascots and logos in favor of minimalist rebrands, often at the cost of brand recognition and loyalty. The article highlights Cracker Barrel’s failed attempt to modernize by removing its long-standing mascot, sparking backlash—even from public figures. [Source: The Drum]

5. How AI and automation are changing our driving experience

AI and automation are revolutionizing driving by enhancing vehicle safety, streamlining accident response, and transforming claims and repair processes. As cars become more complex and connected, the industry is investing heavily in technology to ensure faster recovery, improved transparency, and safer journeys. [Source: World Economic Forum]

6. Voice of the Customer Needs a Reset: Enter AI

Traditional Voice of Customer (VoC) programs are failing due to survey fatigue, delayed feedback, and lack of emotional context. AI offers a transformative solution by enabling real-time sentiment analysis, predictive insights, and personalized feedback, turning VoC into a proactive and strategic tool. Organizations that adopt AI early gain a competitive edge by anticipating customer needs and enhancing experience continuously. [Source: CMS Wire]

7. 100 Most Used AI Apps in 2025 : What’s Trending and What’s Not

AI apps in 2025 are transforming daily life, with top trends including emotional companionship platforms, creative coding tools, and productivity enhancers. Big tech and Chinese innovators are driving global influence, while the ecosystem stabilizes around established players like ChatGPT and Midjourney. [Source: Geeky Gadgets]

8. Rethink Reach to Unify Your Linear and Streaming Advertising Strategies

Marketers are shifting from measuring raw impressions to evaluating reach as a performance metric that drives engagement and revenue. By unifying data across linear TV and streaming, advertisers can avoid duplication, uncover missed audiences, and optimize campaigns—potentially unlocking \$141 billion in lost revenue annually. [Source: Adweek]

9. A Week In The Life Of An AI-Augmented Designer

UX designer Kate experiments with integrating AI into a week-long design sprint, using tools like ChatGPT and Figma Make to accelerate tasks from research synthesis to prototyping. While AI boosts speed and creativity, Kate learns that critical thinking, empathy, and human judgment remain essential to meaningful design. [Source: Smashing Magazine]

1o. From Efficiency To Emotion: How Brands Are Using AI To Scale Creativity

AI is transforming digital advertising by enabling brands to create personalized, scalable content across formats and languages while maintaining emotional resonance. Industry leaders at CLICK 2025 emphasized that while AI boosts efficiency and experimentation, human judgment remains essential for authenticity, relevance, and storytelling impact. [Source: Marketing Mind]

August 29, 2025
Weekend Digital Media Round-Up You’re Not Being Replaced By AI — You’re Being Exposed. Here’s How to Make Your Brand Bulletproof, ROI of UX: Why CFOs and CEOs need to prioritise design, The Role of AI and Automation in Modern Digital Marketing & More…

1.You’re Not Being Replaced By AI — You’re Being Exposed. Here’s How to Make Your Brand Bulletproof

The article emphasizes that in an AI-driven world, personal brand clarity, consistency, and authenticity are crucial for building trust and standing out. While AI can replicate style and speed, it cannot replace your unique story, values, and lived experience — making your personal brand your most powerful and defensible asset. [Source: Entrepreneur]

2. ROI of UX: Why CFOs and CEOs need to prioritise design

Strong UX design is a strategic asset that directly impacts revenue, retention, and customer satisfaction, yet many CEOs and CFOs still undervalue its role. Companies that prioritize UX—like Apple and Airbnb—outperform competitors, with studies showing up to 100x ROI on UX investments and significantly higher shareholder returns. [Source: BestMedia Info]

3. The Role of AI and Automation in Modern Digital Marketing

AI and automation are revolutionizing digital marketing by enabling hyper-personalized customer experiences and streamlining repetitive tasks like email campaigns and lead nurturing. These technologies empower marketers to make smarter, data-driven decisions while improving efficiency and ROI. [Source: TECHBI]

4. Digital Marketing in the AI Era: Navigating Trends and Opportunities in 2025

Digital marketing in 2025 is being reshaped by AI integration, emerging platforms like Threads and BlueSky, and evolving consumer behaviors. Marketers are focusing on authentic content, employee advocacy, and AI-powered tools to enhance personalization, campaign efficiency, and search visibility. Soft skills, business acumen, and generative engine optimization are becoming crucial for staying competitive. [Source: ChimpReports]

5. Navigating the digital tide: How CTV is reshaping media

Connected TV (CTV) is rapidly gaining traction in India, offering brands precision targeting, immersive storytelling, and measurable engagement, especially in Tier-3 markets. While traditional TV still holds value for mass reach, marketers are increasingly adopting a hybrid strategy, using CTV for personalized, data-driven campaigns and TV for broad awareness. [Source: Pitch]

6. The New Ad Tech Compass: How To Guide Media Performance With Precision

Marketers face growing complexity and declining confidence in digital advertising due to fragmented platforms and opaque metrics. Double Verify proposes a unified framework—DV Media AdVantage Platform—that integrates media verification, performance optimization, and outcome measurement to restore transparency, efficiency, and trust. [Source: adexchanger]

7. Why your website needs a GEO audit now

Geoptie’s free GEO audit helps websites assess their readiness for AI-powered search by analyzing six key dimensions like citation readiness, answer alignment, and content authority. Unlike traditional SEO, GEO focuses on how AI systems understand, trust, and cite content, offering actionable insights to improve AI visibility and stay competitive in the evolving search landscape. [Source: Search Engine Land]

8. The Guardrails Are Down: It’s Time For Advertisers To Rethink Social Targeting

Social platforms are loosening content moderation policies, expanding ad inventory and enabling brands to connect with more diverse audiences. While this shift introduces risks to brand safety, it also offers opportunities for advertisers to embrace nuance, define their own suitability frameworks, and engage more meaningfully with communities. [Source: adexchanger]

9. Agentic AI in Contact Centers: The Next Big Shift in Customer Experience

Agentic AI is transforming contact centers by enabling autonomous, real-time decision-making and task execution, going beyond traditional chatbots. It enhances customer experience through intelligent routing, proactive support, and seamless integration with live systems, while also reducing operational costs. [Source: CMS Wire]

10. What’s next for SEO in the generative AI era

SEO is rapidly evolving in the generative AI era, shifting from traditional tactics to a broader, more complex discipline that includes AI-driven search, multimodal content, and brand perception across platforms. Experts emphasize the need for SEOs to adapt by learning new skills, embracing omnichannel strategies, and rethinking measurement and visibility in AI-powered environments. [Source: Search Engine Land]

August 14, 2025
Weekend Digital Media Round-Up: Agentic AI Will Optimize the Future of Commerce & How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce, How to test UGC and EGC ads in Meta campaigns & More…

1.Agentic AI Will Optimize the Future of Commerce

Consumers are increasingly embracing AI-driven tools like smart wallets and auto-checkout, transforming the commerce landscape. Brands must adapt to these changes by integrating AI for personalized recommendations and seamless payment processes. [Source: ADWeek]

2. How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce

Brand manufacturers are adapting to a competitive e-commerce landscape by focusing on strategic precision over scale. They are investing in AI, diversifying sales channels, and demanding transparency in retail media to maintain profitability and meet evolving consumer expectations. [Source: Forbes]

3. How to test UGC and EGC ads in Meta campaigns

Testing user-generated content (UGC) and employee-generated content (EGC) ads in Meta campaigns can boost engagement and brand credibility. UGC ads often feature authentic, casual videos from users or influencers, while EGC ads highlight positive employee experiences to enhance long-term branding. [Source: Search Engine Land]

4. Digital clones of real models are revolutionizing fashion advertising

Digital clones and virtual influencers, driven by AI and metaverse technologies, are transforming fast-fashion marketing by creating immersive, cost-effective campaigns. Brands like H&M and Levi Strauss are using AI-generated models, raising ethical concerns about representation, transparency, and the displacement of human talent. [Source: Brand Equity]

5. Why creator-led content marketing is the new standard in search

Creator-led content marketing has become essential in search, with platforms like TikTok, Reddit, and YouTube driving discovery. Brands must partner with real people to build trust and visibility across these channels, leveraging authentic, experience-driven content. [Source: Seach Engine Land]

6. India Doubles Down on AI with 75% of Businesses Localizing Data: Report

India is intensifying its focus on AI, with 75% of businesses localizing data to enhance performance and comply with regulations. Companies are prioritizing sustainability, with 60% emphasizing energy-efficient data centers. However, challenges like fragmented data and insufficient investment in data systems persist. [Source: Entrepreneur India]

7. What AI adoption in market research means for agency and brand marketers

SA new report from Cint reveals that 74% of market researchers are using AI, especially for data analysis and project setup. However, 60% of respondents view synthetic data negatively due to concerns about ethics, authenticity, and reliability. [Source: Search Engine Land]

8. ‘Can we talk? How conversational data is rephrasing marketing intelligence

Conversational and agentic AI are transforming marketing by making data more accessible and actionable. This shift allows marketers to quickly gain insights, improve decision-making, and foster a data-driven culture, provided the data quality is maintained. [Source: The Drum]

9. A Comprehensive Guide to Multi-Channel Marketing Automation

Multi-channel marketing automation is essential for businesses to optimize their marketing efforts across various platforms. By integrating different marketing channels and leveraging data-driven insights, companies can deliver personalized customer experiences and enhance overall marketing efficiency. [Source: Mary Land Reporter]

10. AI-powered voice technology turned words into branded moments in this T-mobile campaign

T-Mobile used inStreamly’s Voice Recognition Mechanism (VRM) technology to integrate branded animations into gaming streams. This innovative approach allowed T-Mobile to embed its brand message naturally within conversations, significantly increasing brand recall and engagement among ad-averse gaming audiences. [Source: The Drum]

May 9, 2025
Weekend Digital Media Round-Up: From Local to National: How sellers from small towns are transforming India’s e-commerce with Qikink, Gen Z, luxury and the undeniable pull of ‘interestingness’, How To Reach People At The Right Time With Personalization Strategies& More….

1.From Local to National: How sellers from small towns are transforming India’s e-commerce with Qikink

Small-town sellers are transforming India’s e-commerce by leveraging innovative business models like Print On Demand and Dropshipping. Their unique products and cultural influences are reshaping the online marketplace and demonstrating the national impact of local ideas [Source: Zeebiz]

2. Gen Z, luxury and the undeniable pull of ‘interestingness’

Gen Z is reshaping luxury marketing by valuing “interestingness” over traditional ads. Luxury brands must create engaging, authentic content to capture their attention [Source: The Drum]

3. How To Reach People At The Right Time With Personalization Strategies

Consumers expect personalized experiences, with 71% valuing recognition and tailored interactions. Hyper-personalization, driven by AI, is transforming customer engagement across various sectors. Businesses must continuously innovate their personalization strategies to stay competitive and foster customer loyalty. [Source: Forbes]

4. How SMB Leaders Can Pursue Digital Transformation—And Stay Ahead Technologically

Small and medium-sized businesses (SMBs) often struggle with digital transformation due to limited budgets, staffing, and time resources. Despite these challenges, pursuing digital transformation is crucial for staying competitive and meeting customer demands. SMBs can achieve digital maturity by focusing on high-impact digital investments and leveraging existing resources effectively. [Source: Forbes]

5. Navigating digital transformation: the pivotal role of the Chief Data Officer

Organizations face a complex landscape for digital transformation, influenced by technological advances, economic uncertainty, and geopolitical challenges. Chief Data Officers (CDOs) play a crucial role in aligning data management with strategic goals, leveraging AI and collaboration. Effective digital transformation requires a blend of advanced technology, robust data practices, and strong collaboration. [Source: Tech Radar]

6. Programmatic in the real world: trends helping advertisers differentiate in 2025

Programmatic out-of-home (OOH) advertising is evolving from a tactical add-on to a strategic pillar in media planning, driven by data-driven targeting and creative innovation. Agencies are leveraging proprietary data and new creative capabilities to deliver high-value campaigns. The combination of precision and creativity in programmatic OOH offers a competitive edge for advertisers and agencies. [Source: The Drum]

7. Mobile-first indexing: Everything you need to know

Mobile-first indexing is crucial for search visibility as Google now prioritizes mobile-friendly sites for indexing and ranking. Key practices include optimizing mobile performance, ensuring content parity, and maintaining technical SEO elements. Regular testing and monitoring are essential to adapt to evolving user behavior and maintain search rankings. [Source: Search Engine Land]

8. Optimizing LLMs for B2B SEO: An overview

Optimizing LLMs for B2B SEO involves understanding user intent and creating content that directly answers conversational queries. Key strategies include semantic SEO, technical SEO, and authority building through structured data and credible backlinks. Continuous testing and adaptation are essential to stay ahead in the evolving search landscape. [Source: Search Engine Land]

9. AI in 2025: Five trends for marketing, media, enterprise and e-commerce

AI advancements in 2025 will drive significant changes in marketing, media, and e-commerce. Companies are expanding AI content creation, improving workflows, and deploying AI agents for better performance. Key trends include generative AI, social commerce, and immersive technologies like AR and VR. [Source: DigiDay]

10. From Creativity To Compliance: The Digital Shift Of 2025

Marketers and creatives face increased pressure to deliver more content quickly, making AI and digital asset management (DAM) systems essential. Healthcare organizations are adopting DAM tools to manage content efficiently and comply with regulations. Cybersecurity and content authenticity are becoming priorities across industries, with AI assistants and self-regulation leading the way. [Source: Forbes]

January 10, 2025
Betting Big on Orchestration Can Drive Customers Online in 2020
While automation was the buzzword for the marketers in 2018-19, orchestration is expected to rule the roost in 2020 for driving customer and revenue generation.

Automation is one of the biggest revolutions in the world of marketing. From improved sales productivity, workflow automation, better revenue, customer retention, to reduced marketing overheads, the benefits of automation are too big to avoid. Especially, in this age of cut-throat competition, marketing automation is something that could help you have an edge.

But the extensiveness of the benefits or the popularity of marketing automation has reached to an extent where every other business is now using the tools, solutions, platforms, and services that could help them automate their marketing endeavors.

In other words, between 2018 and 2019, marketing automation has somewhat lost its novelty. While businesses are still abundantly investing in automation to achieve their marketing goals, the results would mostly be not as impressive as what they would have been a couple of years ago.

As a result, several modern marketers are now moving towards orchestration for driving customer and revenue generation in 2020.

Why This Shift from Automation to Orchestration?

Marketing automation mostly relies on a set of rules. It is based on these rules that the marketing tool or platform selects the message or content that needs to be sent to a particular contact. But these pre-set rules pose two significant challenges-
1. Inadequate understanding of complex buyer journeys- The abundance of data and information has made buyer journeys more complex in the last few years.
Buyers now have a plethora of options and easy access to unlimited information to help them make the buying decision. This complexity in the buyer journey is what makes the pre-set rules of automation systems inadequate.
1. Changing contexts cannot be readily adopted- Marketing automation is not adaptive in nature. Once the rules are set, and the system is initiated, it will continue working on the same set of rules unless you manually deactivate the system, make changes, and activate it again.
With buyers, their needs, and interests consistently evolving, this inability of automation systems to readily adopt the changes impacts the outcome of the marketing initiatives.

How Can Orchestration Help?

While orchestration too, has automation at the core, it takes it a significant step further with the help of advanced intelligence. Rather than focusing on delivering individual or standalone campaigns, orchestration optimizes cross-channel interactions, which, when combined, can help deliver a personalized experience to the buyers.

Marketing orchestration does not require you to adopt newer tactics or strategies but rather optimize the ones that are currently being used by adding new levels of intelligence. Some popular orchestration strategies used by marketers are as follows-
- Data unification to improve activation and engagement across the current marketing channels
- Using machine learning and AI for programmatic and predictive marketing
- Creating connected experiences to offer a unique personalized experience to the buyers
Marketing and Orchestration in 2020

It is with the help of orchestration that marketers can create a marketing experience that effectively represents their brand, product, or organization in 2020. With the buyers evolving continuously, the traditional automation methods are no longer as effective as they used to be.

But when combined with orchestration, the same automation tactics can help marketers find new customers, retain the existing ones, and generate better revenue.
February 10, 2020

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