Tag: Amazon News

Weekend Digital Media Round-up: Google’s search results update, Instagram’s ‘branded content ads’, Amazon’s ‘StyleSnap’ feature and More…

1. Google search update aims to show more diverse results from different domain names

Google announced that it has updated its search results to show a more diverse set of search results. That means Google will aim to show no more than two results from the same domain for a particular query in the top results. [Source: Search Engine Land]

2. Instagram advertisers can now convert organic influencer posts into ads

Instagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the influencers they have relationships with. [Source: Marketing Land]

3. Amazon Replicates Pinterest Lens with ‘StyleSnap’ Feature

Amazon has announced a new in-app tool called ‘StyleSnap’, which will enable users to take a photo or upload a screenshot of any item of clothing and the system will find similar product matches, based on image recognition. [Source: Social Media Today]

4. Google to buy unified data platform Looker for $2.6 billion to strengthen Cloud analytics

Google announced plans to acquire unified data and analytics platform Looker for $2.6 billion in an all-cash transaction. Once the deal is complete later this year, Looker will join Google Cloud. [Source: MARTECH TOAY]

5. Local Inventory ads rolling out of beta in Microsoft Advertising

Local Inventory ads (LIAs) will be coming out of beta in Microsoft Advertising accounts early this month. The ads have been in testing for about a year. [Source: Search Engine Land]

6. LinkedIn Announces New Ad Research and Insights Series to Help Marketers

LinkedIn has this week announced two new initiatives designed to help LinkedIn marketers make the most of their on-platform promotion efforts. These include ‘LinkedIn Ad Review’ and ‘Research and Insights’ program. [Source: Social Media Today]

7. YouTube Announces New Partnership with AXS to Facilitate Concert Ticket Purchases from Videos

Given the popularity of music videos on YouTube, it makes sense for the platform to add in more ways for users to purchase concert tickets direct from those clips. [Source: Social Media Today]

8. IAB releases Augmented Reality for Marketing playbook

The Interactive Advertising Bureau (IAB) released Augmented Reality for Marketing, an IAB Playbook — a resource for marketers considering integrating AR into their marketing strategies. The playbook provides a framework, explores different options and dives into specific use cases with real examples from several major brands. [Source: MARTECH TODAY]

9. TikTok is Reportedly Testing New Ad Targeting Options to Lure Marketers

TikTok has reportedly been pitching advertisers on a new interest-based ad targeting option, which would enable brands to reach specific subsets of the platform’s young audience in order to maximize the performance of their promotions. [Source: Social Media Today]

10. Facebook Publishes New Report on Emerging Gaming Behaviors and Opportunities [Infographic]

Facebook has released a new set of insights from a recent survey it conducted into emerging cultural shifts in gaming – which, not coincidentally, highlight the rising importance of the social elements in gaming engagement. [Source: Social Media Today]

June 7, 2019
Weekend Digital Media News Roundup: Times Internet’s Partner Program, Instagram growing faster, Bing Expanded Text Ads Editor and more…
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
1. Times Internet Launches Partner Program To Boost Digital Growth For Agencies
Times Internet has announced the launch of ‘Times Internet Agency Partner Program’. The program is designed to empower independent full service and digitally focused agencies all over India. (Source: Ad Age India)
1. Reserve With Google: Deeper Booking Integration Through Search And Maps
Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. (Source: Marketing Land)
1. How Smartphone Users Discover And Use Mobile Apps?
Analysing the behaviour of users for discovering apps can help mobile app developers to come up with the right strategies for promoting their mobile app. (Source: Logicserve Digital)
1. Instagram Reaches 600 Million Users, Growing Faster Than Ever
In terms of major announcements, they introduced their feed algorithm back in March, their Snapchat-cloning ‘Stories’ feature in August and live-streaming just last month. (Source: Social Media Today)
1. Hold That SDK: Mobile App Advertising Help Is On The Way
Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately. (Source: Marketing Land)
1. How Smartphone Users Engage With Mobile Apps?
Our last post emphasized on the crucial factors that drive smartphone users to discover and use mobile apps. In this post we will be analysing how mobile app developers keep people engaged with apps. (Source: Logicserve Digital)
1. Amazon Could Become An Ad Tech Force In 2017
Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time. (Source: Econsultancy)
1. Bing Expanded Text Ads Can Now Be Edited On Mobile
Bing is rapidly expanding the use of expanded text ads, introduced just two months ago, with an update to the Bing Ads mobile app. The updated Bing Ads app now allows advertisers to edit expanded text ads on the go. (Source: Search Engine Journal)
1. AppsFlyer Rolls Out Tool To Get To The Bottom Of In-App Ad Revenue Attribution
FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to specific campaigns. It has two games under its belt and more than 2 million monthly active users. (Source: Ad Exchanger)
1. Facebook Messenger Takes On Snapchat With 3d Masks, Photos Effects, And Videos
Facebook has revamped its Messenger’s camera to offer a higher quality, faster experience. It has also added several new camera-related features that make Messenger more of a hybrid between iOS 10’s iMessage and Snapchat. (Source: Digital Trends)
December 16, 2016