Tag: AI Transformation

Weekend Digital Media Round- AI-native advertising surges in India as report flags huge knowledge gap among consumers, How UX Professionals Can Lead AI Strategy, Has the marketing funnel reversed as content and commerce converge, & More….

1.AI-native advertising surges in India as report flags huge knowledge gap among consumers

India is emerging as a global hub for AI-driven advertising, with rapid adoption of hyper-personalisation and vernacular AI. LS Digital’s report highlights strong trust in AI, growing social commerce, and the need for brands to balance innovation with consumer education amid a major knowledge gap. [Source: StoryBoard 18]

2. How UX Professionals Can Lead AI Strategy

UX professionals should proactively lead their organization’s AI strategy to ensure user needs and quality standards aren’t compromised. The article outlines a six-step framework: understand management’s goals, audit workflows, set principles, build and pitch an AI-UX strategy, run pilots, and demonstrate value—positioning UX expertise as essential for successful AI adoption. [Source: Smashing Magazine]

3. Has the marketing funnel reversed as content and commerce converge?

Marketing experts discussed how social commerce is reshaping brand strategies, emphasizing data-driven decisions, tailored content for platforms like TikTok and Reddit, and the growing convergence of content and commerce. The session highlighted that creativity and human connection remain crucial, with social commerce projected to drive $492 billion in global sales annually. [Source: The Drum]

4. How Modern Contextual Targeting Is Reshaping Campaign Planning

Modern contextual targeting is evolving into a privacy-first, cookie-free solution that blends audience precision with contextual relevance. By analyzing content consumption patterns, it enables marketers to reach receptive audiences efficiently, ensuring compliance and long-term adaptability in campaign planning. [Source: AdWeek]

5. AI’s Transformation of Online Shopping Is Just Getting Started

AI is rapidly reshaping online shopping, with generative AI searches for products growing 4,700% between 2024 and 2025 and nearly a quarter of global consumers using AI as their primary shopping tool. Brands must adopt Generative Engine Optimization (GEO) alongside traditional SEO and prepare for the rise of autonomous AI shopping agents, which could drive a $3–5 trillion market by 2030. [Source: Business of Fashion]

6. Well-Known SEO Explains Why AI Agents Are Coming For You & What To Do Now

AI-driven workflows are set to transform SEO, shifting the focus from optimizing for search engines to creating and managing agentic systems. Marie Haynes emphasizes experimenting with tools like Gemini Gems and chaining agents to scale processes, predicting that businesses will adopt these workflows as they become profitable. Professionals who master AI agents now will hold a significant advantage in the future. [Source: Search Engine Journal]

7. Brand protection in PPC: How to protect your brand and prevent risks

Brand protection in PPC is about preventing unauthorized bidding, ad hijacking, and affiliate violations on branded keywords to safeguard traffic and reduce costs. A strong strategy involves monitoring, automation, strict affiliate rules, and consistent enforcement to maintain clean auctions and protect ROI. [Source: Search Engine Land]

8. How zero-click and AI search are changing marketing

AI-driven search and zero-click results are reshaping how users interact with search engines, reducing website traffic by providing instant answers directly on results pages. This shift challenges traditional SEO metrics and forces marketers to focus on visibility within AI summaries, brand presence, and deeper, trust-based content to stay relevant. [Source: Marketing Tech News]

9. Google AI Mode Links Updated & Adds Contextual Introductions

Google has enhanced AI Mode in search by increasing inline links and redesigning them for better usability. It also introduced contextual introductions—short statements explaining why a link might be helpful—to improve user engagement and encourage clicks. [Source: Search Engine Roundtable]

10. How generative AI is transforming brand storytelling in the Middle East

Agentic AI is transforming marketing by enabling autonomous research, comparison, and transactions, reducing reliance on traditional touchpoints. This shift requires marketing teams to optimize content for AI environments, update attribution models, and develop new skills in automation and hybrid experience design to stay competitive. [Source: CMS Wire]

December 12, 2025
Weekend Digital Media Round-Up: Agentic AI will change everything – including marketing, Interoperability’s Role in Creating a Successful Digital Transformation Strategy, LinkedIn Highlights its Advancing Ad Targeting Tools in New Campaign & More….

1. Agentic AI will change everything – including marketing

Agentic AI, the next wave of artificial intelligence, goes beyond prediction and creation to autonomously perform tasks, potentially transforming marketing by enabling hyper-personalization and autonomous campaign management. This shift could collapse traditional marketing funnels into a single step, requiring brands to adapt quickly. The rise of agentic AI presents both significant opportunities and challenges for marketers. [Source: The Drum]

2. Interoperability’s Role in Creating a Successful Digital Transformation Strategy

Interoperability is crucial for digital agility, allowing businesses to integrate flexible, composable technologies across ecosystems. It supports the incorporation of innovations like generative AI into existing systems and can be implemented incrementally. This approach helps companies stay agile, competitive, and responsive to market changes. [Source: CMS Wire]

3. LinkedIn Highlights its Advancing Ad Targeting Tools in New Campaign

LinkedIn has launched a new campaign to showcase its advanced ad targeting tools by highlighting common targeting mistakes. The campaign emphasizes LinkedIn’s ability to connect advertisers with the right audience, leveraging its extensive user base. Despite LinkedIn’s claim of one billion users, it is important to note that this figure includes total sign-ups, not active users. [Source: Social Media Today]

4. How the Next Generation Will Drive AI Adoption

AI tools are still in their early stages, but their potential applications are expanding rapidly. Younger generations, who are growing up with these tools, are expected to lead the way in AI adoption, as highlighted in an infographic from MSCI / Visual Capitalist. [Source: Social Media Today]

5. Google Announces Advanced AI Options for Retailers

Google has introduced new AI tools for retailers, showcased at the 2025 National Retailers Federation Big Show. These tools include customizable AI agents for personalized customer experiences and operational efficiency, as well as enhancements to Vertex AI Search for Commerce and image generation tools. [Source: Social Media Today]

6. Exploring e-Commerce Excellence in D2C Marketing

Emerging e-commerce players and tech enablers are transforming consumer interactions in India’s digital economy. Cashfree Payments has introduced a free program to help businesses scale, with Surat leading the e-commerce revolution beyond metro cities. [Source: MoneyControl]

7. Brand Positioning and Market Strategies for 2025: Experts Weigh In

Experts discuss the evolving landscape of brand positioning and market segmentation for 2025, emphasizing the importance of understanding dynamic consumer behaviors and leveraging AI-powered tools. They highlight the need for brands to focus on value, authenticity, and meaningful connections with consumers to stay competitive. [Source: WWD]

8. Kumbh Mela: India Inc. turns holy dips into marketing goldmines

Companies are investing 70% of their marketing budgets on the Kumbh Mela, focusing on six holy dips to engage with pilgrims through digital innovation and influencer collaborations. Major brands like ITC, Coca-Cola, and Dabur are leveraging this event to reach tier 2 and 3 city consumers, as well as international visitors. [Source: The Economic Times]

9. Younger generations are more drawn to visual quality in AI ads

Younger generations, especially Gen Z and millennials, are more attracted to high-quality visuals in AI-generated ads, while celebrity endorsements are less effective. Despite this, a significant portion of Gen Zers express distrust towards companies using AI for ad creation. [Source: Emarketer]

10. The CIO-CMO Collaboration: Powering Ethical AI and Customer Engagement

The collaboration between Chief Information Officers (CIOs) and Chief Marketing Officers (CMOs) is crucial for ethical AI adoption and enhanced customer engagement. By aligning their efforts, they can balance innovation with responsibility, ensuring compliance and fostering personalized experiences. [Source: The National Law Review]

January 17, 2025
Weekend Digital Media Round-Up: From global to local: driving brand success through cross cultural marketing, Data-driven consumer insights: How AI and analytics are shaping the future of consumer media marketing, Empowering businesses to overcome barriers and embrace AI transformation & More….

1.From global to local: driving brand success through cross cultural marketing

The resurgence of Chinese tourists post-pandemic and their significant impact on the global travel industry. It highlights the importance of personalized marketing strategies that blend global appeal with local relevance to attract Chinese tourists. The article also emphasizes the role of Huawei’s Petal Ads in helping travel companies create targeted campaigns that resonate with Chinese travelers, enhancing engagement and brand visibility. [Source: The Drum]

2. Data-driven consumer insights: How AI and analytics are shaping the future of consumer media marketing

How AI and data analytics are transforming consumer media marketing. It highlights the shift from traditional, intuition-based strategies to data-driven, personalized marketing approaches. AI-powered tools, such as smart keyboards, enable real-time, contextual advertising, enhancing consumer engagement and trust. The integration of AI in marketing leads to hyper-personalized experiences, improving conversion rates and customer loyalty. [Source: Express Computer]

3. Empowering businesses to overcome barriers and embrace AI transformation

AI is transforming cloud infrastructure by enhancing intelligence, efficiency, and adaptability. Lenovo ISG is making AI accessible to businesses of all sizes through initiatives like the AI Innovators Program and sustainable technologies like Neptune Liquid Cooling. These efforts support India’s digital transformation and sustainability goals. [Source: ET Edge Insight]

4. Privacy pays: Why data protection is the new customer currency

Experts from SBI, Arata, Bikanervala, and Ipsos India discuss the growing importance of data privacy in AI-led marketing. They emphasize robust data protection as a key to building customer trust, navigating complex regulations, and balancing AI capabilities with privacy concerns. The discussion highlights proactive measures and secure data frameworks to ensure compliance and customer confidence. [Source: Afaqs]

5. A new branding playbook: Gen Z, sustainability, & the art of packaging

Gen Z’s focus on sustainability, personalization, and authenticity is reshaping branding and packaging strategies. Brands need to create eco-friendly, story-driven packaging and build trust through honest, purpose-driven narratives. Personalization and meaningful engagement are crucial for connecting with this generation, who value inclusivity and environmental responsibility. [Source: Social Samosa]

6. What the rise of the niche and nano-creator means for influencer marketing

The rise of niche and nano-creators, driven by TikTok’s algorithm, is reshaping influencer marketing. Smaller, specialized creators deliver higher engagement rates and better ROI, leading marketers to allocate more budgets to them. This trend is expected to continue as brands seek targeted and authentic connections with audiences. [Source: Digiday]

7. Five More CX Trends And Predictions For 2025

Customers are becoming less tolerant of poor experiences, giving companies fewer chances to make things right. Despite the rise of AI, the phone remains a crucial support tool, though digital self-service is improving. Hyper-personalization and indistinguishable AI-human interactions are enhancing customer experiences, but human-to-human communication remains essential. [Source: Forbes]

8. How AI Is Quietly Transforming E-Commerce Search And Discovery

AI is revolutionizing e-commerce search and discovery by moving beyond traditional keyword searches to deeper, more intuitive classifications. This approach enhances customer engagement and conversion rates by providing highly relevant product recommendations. AI-driven search algorithms continuously improve by learning from user behavior and preferences. [Source: Forbes]

9. The Future of Gaming is Gen-Z on Smartphones Earning Millions

Gen Z gamers are earning millions through esports competitions like the 2024 PUBG Mobile World Championships. The event, held in London, featured 16 teams competing for a share of $3 million. The popularity of such events highlights the growing influence of mobile gaming and esports among younger generations. [Source: Bloomberg]

10. AI from India, for India and the World: Shaping future with emerging tech

Cross-channel marketing strategies can boost conversion rates by up to 31%. Businesses see significant engagement and app stickiness improvements by using multiple channels like email, SMS, and push notifications. Tailoring these strategies to regional and industry-specific nuances is crucial for optimizing results. [Source: Marketing Tech]

December 27, 2024

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