Tag: AI Agents

Weekend Digital Media Round-Up Approaching Digital Transformation With a Marketing Mindset, The dawn of the “Godlike” enterprise: How AI is redefining business strategy, Advertising in the Age of Emotion & More…

1.Approaching Digital Transformation With a Marketing Mindset

Digital transformation shouldn’t be confined to IT—marketers play a vital role in shaping immersive, customer-centric digital experiences. By adopting a marketing mindset, businesses can enhance brand awareness, foster loyalty, and create engaging virtual touchpoints that mirror in-person interactions. [Source: MarketingProfs]

2. The dawn of the “Godlike” enterprise: How AI is redefining business strategy

Deepak Bhosale of Asian Paints envisions businesses evolving into “Godlike Enterprises” powered by AI—autonomous, predictive, and deeply personalized. He emphasizes modular AI agents managing tasks like marketing, while still valuing human empathy and creativity as irreplaceable. [Source: ET Brand Equity]

3. Advertising in the Age of Emotion

Digital advertising is evolving from keyword-based targeting to emotion-driven strategies, where understanding how content makes people feel is key. Advances in AI now allow advertisers to align brand messages with the emotional states induced by content, making placements more impactful and resonant. [Source: AdWeek]

4. How legacy CPG brands can crack the social-first marketing code

Legacy CPG brands are rapidly shifting to social-first marketing strategies to better connect with Gen Z, driven by the decline of traditional TV and the rise of platforms like TikTok. Companies like Unilever and PepsiCo are investing heavily in influencer partnerships, AI-powered content creation, and acquisitions of socially native brands to stay culturally relevant and competitive. [Source: Marketing Dive]

5. Maturing AI, business impact, and agents galore: How the CAIO role has evolved over the past year

Chief AI Officers (CAIOs) are now focusing less on just developing AI tech and more on driving real business impact. Over the past year, their roles have evolved to include managing mature AI systems and exploring the potential of AI agents in enterprise settings. [Source: Fortune]

6. AI Agents Are The New Personal Shoppers In Online Fashion

AI-powered fashion agents like Gensmo are transforming online shopping by offering deeply personalized styling experiences, simulating try-ons, and tailoring suggestions based on lifestyle and preferences. This shift is helping retailers reduce return rates and boost conversions, while also redefining the relationship between consumers and fashion platforms. [Source: Forbes]

7. Rethinking the IT organization for the agentic AI era

Agentic AI is prompting CIOs to rethink IT structures, emphasizing human-AI collaboration, agile team evolution, and embedded governance. As AI agents reshape workflows and responsibilities, IT must shift from infrastructure management to orchestrating intelligence across the enterprise. [Source: CIO]

8. Marketing: An Art or a Science?

Marketing is neither purely art nor science—it’s a social science that blends creativity with data to shape human behavior and build lasting brand relationships. The most effective strategies center on customer needs, delivering value, trust, and long-term growth through meaningful engagement. [Source: Nairametrics]

9. The CMO Survey: Marketing leaders rise to direct digital transformation for their firms

Marketing leaders are increasingly being tasked with spearheading digital transformation, with 73% leading such efforts in their firms. As their visibility grows, so does the pressure from CEOs and CFOs to prove marketing’s long-term value, especially as digital marketing now takes up 58% of budgets. [Source: Forbes India]

10. The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift

AI-driven search is rapidly transforming the digital landscape, with platforms like ChatGPT, Claude, and Perplexity reshaping how users find and interact with content. CMOs must now optimize across multiple AI engines, focusing on structured data, brand authority, and cross-team integration to stay visible and influential in this evolving multi-AI search world. [Source: Search Engine Journal]

September 5, 2025
Weekend Digital Media Round-Up: From Influence to Intelligence: The Rise of AI-Driven Creator Commerce, Answer Engine Optimization (AEO) — What Brands Need To Know, Turn real-time data into smarter customer journeys & More…

1.From Influence to Intelligence: The Rise of AI-Driven Creator Commerce

Creators are evolving into strategic commercial collaborators, leveraging AI to optimize product selection, automate audience engagement, and drive revenue. Economic pressures are pushing creators to adopt AI for efficiency, making sharper decisions and aligning with seasonal trends. Retail leaders must support creators with AI-powered tools and transparent data to thrive in this new landscape. [Source: Total Retail]

2. Answer Engine Optimization (AEO) — What Brands Need To Know

Answer Engine Optimization (AEO) is transforming how brands interact with consumers by structuring content for large language models (LLMs) like ChatGPT. Brands need to create dynamic, conversational content that LLMs can understand and reference, moving away from static, keyword-based SEO. This shift emphasizes authentic, helpful, and authoritative content to ensure brands are visible in AI-driven conversations. [Source: Forbes]

3. Turn real-time data into smarter customer journeys

Marketers are leveraging Customer Data Platforms (CDPs) to unify customer data, streamline operations, and create real-time profiles that drive growth. This approach helps replace disconnected tools, orchestrate smarter customer journeys, and prove ROI across channels. Join the live panel discussion to learn more about these strategies. [Source: Search Engine Land]

4. Ecommerce advertising: Strategies to drive online sales

Ecommerce advertising is crucial in today’s digital economy, allowing businesses to showcase products where customers spend most of their time online. This guide covers the basics, strengths, and limitations of current ecommerce platforms, along with strategies and tactics to drive online sales effectively. [Source: Search Engine Land]

5. Omnichannel retail advertising: Connect with shoppers across every touchpoint

Omnichannel retail advertising is essential for creating a consistent and connected experience for shoppers across various platforms. By leveraging multiple channels like display, video, connected TV, and audio, marketers can engage customers at every stage of their buying journey, enhancing conversion rates and building long-term loyalty. AI-powered technology helps optimize these efforts by delivering personalized ads to the right audience at the right time. [Source: Marketing Tech]

6. How To Save PPC Campaigns From Poor Conversions & Wasted Budget

Struggling with poor conversions and wasted budget in PPC campaigns often stems from lead leaks after the click. Meagan McLoughlin from CallRail shares practical tips to improve lead-nurturing and management strategies, including an exclusive look at VoiceAssist, an AI-powered assistant for handling inbound calls. [Source: Search Engine Journal]

7. Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)

Autonomous AI is revolutionizing customer experience by not just responding but acting—planning, reasoning, and executing tasks across departments. This transformation enables brands to move faster, serve smarter, and scale customer impact without increasing headcount. The guide from Snowflake explores the unique aspects of AI agents, successful use cases, and considerations for deployment. [Source: Seach Engine Land]

8. Small and Smart: How AI is powering SMEs in India’s e-commerce boom

AI is revolutionizing India’s e-commerce sector by optimizing operations and enhancing customer experiences. It improves search capabilities, inventory management, and logistics, making shopping more efficient and personalized. Experts highlight AI’s role in transforming user behavior and driving higher operational efficiencies. [Source: The Economic Times]

9. AI in Customer Experience: Powerful Use Cases You Shouldn’t Ignore

AI is transforming customer experience by automating repetitive tasks, providing real-time contextual support, and personalizing interactions. Companies like Daily Harvest and Verizon are leveraging AI to enhance customer satisfaction, improve operational efficiency, and uncover valuable insights. [Source: CMS Wire]

10. SEO KPIs to track and measure success in the age of AI

Tracking and refining SEO strategies is crucial in the age of AI. Key performance indicators (KPIs) help measure SEO success by connecting marketing objectives to SEO reporting. Focusing on core metrics and integrating AI insights ensures a strategic approach to SEO in a rapidly changing landscape. [Source: Search Engine Land]

June 20, 2025
Weekend Digital Media Round-Up: How AI Agents Will Revolutionize Your Day-To-Day Life, Core Web Vitals: How to measure and improve your site’s UX, Innovation is entering a new era — and luxury is following & More….

1.How AI Agents Will Revolutionize Your Day-To-Day Life

AI agents are poised to revolutionize daily life by autonomously handling complex tasks, from online shopping to managing smart home devices. These agents, an evolution beyond generative AI, will significantly impact how we interact with technology, making our lives more efficient and streamlined. However, their autonomous nature raises concerns about decision-making and potential misuse. [Source: Forbes]

2. Core Web Vitals: How to measure and improve your site’s UX

Core Web Vitals are metrics used by Google to evaluate a webpage’s user experience, focusing on loading performance, interactivity, and visual stability. These metrics are crucial for both user satisfaction and SEO performance, as they help ensure websites provide a good experience and can improve search engine rankings. [Source: Search Engine Land]

3. Innovation is entering a new era — and luxury is following

Innovation in luxury fashion is evolving rapidly, driven by the need for newness and utility. Key trends include the decline of NFTs, the rise of digital twins, and the increasing importance of digital product passports (DPPs) and transparency, especially as new legislation approaches. [Source: Vogue]

4. Google’s AI Mode: Here’s what matters for SEOs and marketers

Google’s new AI Mode, launched as a Google Search Labs experiment, significantly impacts search results by integrating AI technology. SEOs and marketers need to adapt to changes in citation frequency, local intent signals, and the visibility of previously buried Page 2 results. This shift offers new opportunities for optimizing content and improving search visibility. [Source: Search Engine Land]

5. How AI Is Revolutionizing Digital Marketing in 2025

Artificial intelligence (AI) is significantly transforming digital marketing in 2025 by enabling hyper-personalized experiences, automating tasks, and providing deeper consumer insights. Marketers are leveraging AI for dynamic content personalization, predictive analytics, and AI-driven chatbots, making marketing more efficient and effective. Brands that fail to adapt to these advancements risk falling behind. [Source: Digital Bloom]

6. AI Agents vs Agentic AI: A Simplified Guide for All Professionals

AI Agents and Agentic AI are distinct in their autonomy and task scope. AI Agents follow specific commands and excel in predictable roles, while Agentic AI adapts and learns continuously, handling complex, evolving tasks. Choosing between them depends on your business needs and the level of autonomy required. [Source: AI Agent]

7. Retailers say agentic AI is the best way to boost customer sales

Retailers are increasingly relying on AI agents to gain a competitive edge, with 75% believing they will be essential by 2026. Physical stores are evolving into experience hubs, while unified commerce and AI integration are seen as critical for future success. [Source: ZDNET]

8. The digital gadfly. Is it going to be IPL or ‘Indian Digital League?

IPL 2025 is set to revolutionize fan engagement with AI-driven personalized viewing, shoppable livestreams, and real-time meme marketing. Fans can influence in-stadium experiences and enjoy AR fan interactions, while brands shift towards performance marketing and regional content to enhance the overall experience. [Source: The Hindu Business Line]

9. AI is huge, but this opportunity will be even bigger – how to take advantage today

Storytelling is highlighted as a crucial business strategy for 2025 and beyond, especially when paired with AI. It helps brands connect emotionally with consumers, differentiate themselves in a crowded market, and build lasting relationships. The article emphasizes that storytelling can significantly boost conversion rates and consumer trust. [Source: ZDNET]

10. The Skills CX Leaders Need in an AI World

Human-centric skills like empathy, creativity, and adaptability are crucial in an AI-driven workplace. As AI handles more technical tasks, professionals must collaborate with AI, leveraging these skills to drive innovation and build trust. Continuous learning and emotional intelligence are essential for thriving alongside AI. [Source: CMS Wire]

March 28, 2025
Weekend Digital Media Round-Up: Agentic AI is Revolutionizing Business and Daily Life, Google Goes Beyond Deep Research Tools, Introduces a New Co-Scientist System, AI driving force behind business transformation & More….

1.Agentic AI is Revolutionizing Business and Daily Life

Agentic AI systems, capable of making autonomous decisions, are transforming industries by enhancing operational efficiency and customer experience. These systems can understand situational contexts and execute tasks without constant human intervention. However, challenges related to ethics, security, and transparency remain significant. [Source: Bitz Tech]

2. Google Goes Beyond Deep Research Tools, Introduces a New Co-Scientist System

Google has introduced the AI co-Scientist, a multi-agent AI system designed to assist scientists in generating novel research and hypotheses using its Gemini 2.0 model. This tool outperforms existing models in various research areas, including drug repurposing and antimicrobial resistance. [Source: Analytics India]

3. AI driving force behind business transformation

Artificial Intelligence (AI) is revolutionizing business transformation across various sectors. Key advancements include predictive analytics, real-time monitoring, and early disease detection in healthcare, as well as hyper-personalization in retail and precision in pharmaceutical manufacturing. Industry leaders emphasize AI’s critical role in meeting evolving customer expectations and ensuring flawless production. [Source: The Times of India]

4. AI Chatbots Are Ready to Talk to Customers. Sort of.

AI agents are transforming customer service by handling interactions more efficiently, with companies like Allstate and T-Mobile leveraging AI for improved communication and user experience. While AI can enhance empathy and clarity, challenges remain in governance, risk management, and data security. [Source: The Wall Street Journal]

5. Google image AI model can now generate humans for ads

Google’s latest update in Google Ads introduces AI-powered human image generation using Imagen 3 technology, allowing advertisers to create customized lifestyle images. This innovation aims to reduce costs and time for photo shoots while offering flexibility in ad creative, with safeguards to prevent misuse. [Source: Search Engine Land]

6. Why you need humans, not just AI, to run great SEO campaigns

AI can assist with SEO tasks like content generation and keyword suggestions, but it lacks the strategic thinking and unique perspectives that humans provide. Effective SEO campaigns require human input to ensure quality, relevance, and to avoid creating low-value content that could harm search rankings. [Source: Search Engine Land]

7. From search to AI agents: The future of digital experiences

AI agents are revolutionizing digital interactions by enhancing search, automating personalization, and driving business efficiency. They analyze, organize, and personalize information in real time, moving beyond passive information retrieval to active problem-solving. Industry experts predict significant transformations in customer interactions and business operations due to these advancements. [Source: Search Engine Land]

8. Cloud, compliance, and cybersecurity: The pillars of building the Next Big Thing in tech

Tech leaders in Bengaluru discussed balancing speed, security, and compliance in cloud operations. They shared strategies for cost-effective infrastructure and data protection. [Source: Search Engine Land]

9. How Brands Are Building Newsrooms And Redefining Media In 2025

Brands are increasingly building their own newsrooms to create and control content, redefining media strategies in 2025. This shift allows them to engage directly with audiences and enhance their storytelling capabilities. [Source: Forbes]

10. Indian e-commerce industry to touch $550 billion by 2035: Report

The Indian e-commerce sector is projected to reach $550 billion by 2035, driven by internet penetration, digital payments, and a young, tech-savvy population. Government initiatives and growing demand from smaller towns are also contributing to this growth. [Source: Social News XYZ]

February 21, 2025

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