Tag: Agentic AI

Weekend Digital Media Round- Google Launches Ads Advisor & Analytics Advisor Globally, Getting Human-driven, AI-assisted Marketing Right, Leading with Logic and Instinct: The Dual-Compass for Every Leader & More….

1.Google Launches Ads Advisor & Analytics Advisor Globally

Google is rolling out Ads Advisor and Analytics Advisor, two AI-powered tools built on Gemini, to all English-language Google Ads and Analytics accounts starting early December. Ads Advisor provides optimization recommendations and can apply approved changes, while Analytics Advisor offers conversational insights, visualizations, and growth opportunities through key-driver analysis. [Source: Search Engine Journal]

2. Getting Human-driven, AI-assisted Marketing Right

Marketing is undergoing a major transformation as AI reshapes creativity, discovery, and brand authenticity. The emerging approach combines human insight with AI assistance, emphasizing owned media channels, trust-building, and iterative strategies like “loop marketing.” HubSpot advocates for human-driven, AI-assisted content to enhance personalization and long-term audience value. [Source: AD Week]

3. Leading with Logic and Instinct: The Dual-Compass for Every Leader

Leadership in today’s world requires balancing two “compasses”: logic and intuition. Logic provides data-driven clarity and strategic alignment, while intuition enables bold decisions, empathy, and adaptability in uncertainty. The most effective leaders integrate both to navigate complexity and foster trust. [Source: Brand Wagon]

4. How To Prepare Your Brand For Agentic AI Commerce

Agentic AI is revolutionizing e-commerce by enabling personalized shopping experiences, automated decision-making, and frictionless purchasing through AI-powered assistants. To stay competitive, brands should focus on structured data, API integration, AI-driven content optimization, accessibility, and secure payment systems. [Source: Forbes]

5. Marketers Still Love Awareness — and It’s Costing Them

Marketers often overinvest in awareness, mistaking visibility for value, which leads to wasted budgets and poor ROI. Modern strategies emphasize activation—measurable actions like acquisition, retention, and revenue—over exposure, replacing outdated models like AIDA with performance-driven frameworks that tie marketing spend directly to business outcomes. [Source: CMS Wire]

6. Future of Marketing Briefing: The agentic turn inside programmatic advertising

Agentic AI is rapidly reshaping programmatic advertising, with three new standards emerging in less than a month: Ad Context Protocol, User Context Protocol, and the Agentic RTB Framework. This shift signals a major acceleration in AI-driven automation for ad auctions and targeting. [Source: DigiDay]

7. AI in B2B: ‘The market’s confused implementation with innovation’

Most B2B companies are misusing AI by focusing on efficiency rather than transforming customer experience, leading to disconnected and inconsistent journeys. Research shows leadership misalignment, talent gaps, and organizational silos are major barriers, while true innovation requires unified data, customer-first strategies, and shifting AI budgets toward CX for long-term growth. [Source: The Drum]

8. Beyond deals, inclusive design is shaping India’s festive e-commerce

Inclusive design is reshaping India’s festive e-commerce by making online shopping accessible and culturally relevant. Brands are adopting multilingual interfaces, adaptive layouts, and AI-driven personalization to ensure every user—regardless of language or ability—feels welcome and engaged during peak festive seasons. [MediaBrief]

9. Which Is Broken: Your CDP or Your Customer Data Management?

Customer Data Platforms (CDPs) often fail to deliver promised benefits for mid-sized businesses, amplifying existing data and resource issues instead of solving them. Success depends on strong data governance and infrastructure, which most firms lack, making CDPs an expensive distraction unless preceded by multi-year data readiness efforts. [Source: CMS Wire]

10. How to measure your AI search brand visibility and prove business impact

Brand visibility in AI search is becoming the key metric for SEO, replacing traditional rankings. The article explains how to calculate a Brand Visibility Score, benchmark competitors, and track sentiment to prove business impact, offering a three-step framework and tools for monitoring and improving visibility across AI platforms like ChatGPT, Perplexity, and Google AI Overviews. [Source: Search Engine Land]

November 14, 2025
Weekend Digital Media Round-How agentic AI will change commerce as we know it, In Graphic Detail: How AI search is changing brand visibility, Is your brand ready for zero-click AI search, & More….

1.How agentic AI will change commerce as we know it

Agentic AI is set to revolutionize commerce by enabling intelligent agents to handle transactions, personalize shopping, and optimize operations with minimal human input. To thrive in this shift, businesses must invest in clean data systems, maintain human oversight, and collaborate with experienced tech partners. [Source: Fortune]

2. In Graphic Detail: How AI search is changing brand visibility

AI-powered search tools are reshaping how brands appear online, with rising adoption altering user behavior and impacting organic search performance. While publishers worry about traffic loss, marketers are navigating unclear effects on paid search, brand awareness, and conversions. [Source: Digiday]

3. Is your brand ready for zero-click AI search?

AI-driven search is transforming how brands are discovered, with conversational queries and zero-click results now dominating user behavior. To stay visible, businesses must shift from traditional keyword SEO to creating context-rich, intent-driven content optimized for generative AI platforms. [Source: The Drum]

4. LLM optimization in 2026: Tracking, visibility, and what’s next for AI discovery

LLM optimization is emerging as a new discipline, focusing on how brands appear in AI-generated content and how to measure that visibility. It emphasizes tracking brand mentions and citations across large language models like ChatGPT, using polling-based models and layered analytics to guide content strategy and improve discoverability. [Source: Search Engine Land]

5. 10 UX Design Patterns That Improve AI Accuracy and Customer Trust

AI accuracy improves when users actively participate in refining outputs, and UX design plays a key role in fostering this collaboration. By implementing strategies like confidence scores, error recovery, and feedback loops, companies build trust and turn users into co-creators of better AI experiences. [Source: CMS Wire]

6. The Winning AI Strategies Of High-Growth Companies

Companies experiencing over 10% annual revenue growth are leveraging AI through collaborative leadership, effective KPI tracking, and strategic forecasting. These firms also show stronger use of AI for competitive analysis and operational efficiency, with 62% expecting substantial ROI in the next two years. [Source: Forbes]

7. The Next Generation of Customer Experience How hyper-personalization is changing marketing.

Hyper-personalization is revolutionizing customer experience by using AI to predict and respond to individual behaviors in real time, making interactions feel more intuitive and human. Even small and mid-sized businesses are leveraging affordable tools to boost engagement, loyalty, and sales without needing enterprise-level budgets. [Source: Inc.]

8. Shopping Is Changing Forever — AI Will Soon Predict and Buy What You Want Next

Retail is evolving into a predictive, hyper-personalized experience where AI anticipates consumer needs and automates purchases with minimal friction. Trust, privacy, and real-time data orchestration are becoming key differentiators as brands shift from product-push to context-driven commerce. [Source: Entrepreneur]

9. The Digital Marketing World in 2025: How Innovation and AI Are Redefining the Future

Digital marketing in 2025 is driven by AI, immersive social media, and ethical data practices. Brands are shifting from traditional content to personalized, experience-based storytelling, while automation and voice/visual search redefine engagement. Success now hinges on blending technology with human-centric values and adaptability. [Source: On Pattison]

10. How Agentic Browsers Will Change Digital Marketing

Agentic browsers are transforming digital marketing by shifting how users discover, decide, and act online—reducing clicks and increasing task automation. Marketers must now optimize content for AI agents, focusing on structure, clarity, and machine-readable data to remain visible and actionable in this evolving landscape. [Source: Search Engine Journal]

October 31, 2025
Weekend Digital Media Round-Up Approaching Digital Transformation With a Marketing Mindset, The dawn of the “Godlike” enterprise: How AI is redefining business strategy, Advertising in the Age of Emotion & More…

1.Approaching Digital Transformation With a Marketing Mindset

Digital transformation shouldn’t be confined to IT—marketers play a vital role in shaping immersive, customer-centric digital experiences. By adopting a marketing mindset, businesses can enhance brand awareness, foster loyalty, and create engaging virtual touchpoints that mirror in-person interactions. [Source: MarketingProfs]

2. The dawn of the “Godlike” enterprise: How AI is redefining business strategy

Deepak Bhosale of Asian Paints envisions businesses evolving into “Godlike Enterprises” powered by AI—autonomous, predictive, and deeply personalized. He emphasizes modular AI agents managing tasks like marketing, while still valuing human empathy and creativity as irreplaceable. [Source: ET Brand Equity]

3. Advertising in the Age of Emotion

Digital advertising is evolving from keyword-based targeting to emotion-driven strategies, where understanding how content makes people feel is key. Advances in AI now allow advertisers to align brand messages with the emotional states induced by content, making placements more impactful and resonant. [Source: AdWeek]

4. How legacy CPG brands can crack the social-first marketing code

Legacy CPG brands are rapidly shifting to social-first marketing strategies to better connect with Gen Z, driven by the decline of traditional TV and the rise of platforms like TikTok. Companies like Unilever and PepsiCo are investing heavily in influencer partnerships, AI-powered content creation, and acquisitions of socially native brands to stay culturally relevant and competitive. [Source: Marketing Dive]

5. Maturing AI, business impact, and agents galore: How the CAIO role has evolved over the past year

Chief AI Officers (CAIOs) are now focusing less on just developing AI tech and more on driving real business impact. Over the past year, their roles have evolved to include managing mature AI systems and exploring the potential of AI agents in enterprise settings. [Source: Fortune]

6. AI Agents Are The New Personal Shoppers In Online Fashion

AI-powered fashion agents like Gensmo are transforming online shopping by offering deeply personalized styling experiences, simulating try-ons, and tailoring suggestions based on lifestyle and preferences. This shift is helping retailers reduce return rates and boost conversions, while also redefining the relationship between consumers and fashion platforms. [Source: Forbes]

7. Rethinking the IT organization for the agentic AI era

Agentic AI is prompting CIOs to rethink IT structures, emphasizing human-AI collaboration, agile team evolution, and embedded governance. As AI agents reshape workflows and responsibilities, IT must shift from infrastructure management to orchestrating intelligence across the enterprise. [Source: CIO]

8. Marketing: An Art or a Science?

Marketing is neither purely art nor science—it’s a social science that blends creativity with data to shape human behavior and build lasting brand relationships. The most effective strategies center on customer needs, delivering value, trust, and long-term growth through meaningful engagement. [Source: Nairametrics]

9. The CMO Survey: Marketing leaders rise to direct digital transformation for their firms

Marketing leaders are increasingly being tasked with spearheading digital transformation, with 73% leading such efforts in their firms. As their visibility grows, so does the pressure from CEOs and CFOs to prove marketing’s long-term value, especially as digital marketing now takes up 58% of budgets. [Source: Forbes India]

10. The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift

AI-driven search is rapidly transforming the digital landscape, with platforms like ChatGPT, Claude, and Perplexity reshaping how users find and interact with content. CMOs must now optimize across multiple AI engines, focusing on structured data, brand authority, and cross-team integration to stay visible and influential in this evolving multi-AI search world. [Source: Search Engine Journal]

September 5, 2025
Weekend Digital Media Round-Up How AI Is Changing Marketing Communications, What drives AI adoption in SMEs? Key factors for sustainable innovation, CMO reinvented: ‘You can’t build tomorrow’s brand with yesterday’s marketing’& More…

1.How AI Is Changing Marketing Communications

AI is revolutionizing marketing communications by enabling hyper-personalized messaging, predictive analytics, and intelligent content creation, transforming it from a creative art into a data-driven science. While AI enhances efficiency and scale, human oversight remains essential to ensure ethical, emotionally resonant, and value-aligned communication. [Source: Forbes]

2. What drives AI adoption in SMEs? Key factors for sustainable innovation

AI adoption in SMEs is driven by a mix of cognitive, emotional, and contextual factors, with trust, AI knowledge, and passion playing key roles. The study emphasizes that responsible personalization, workplace integration, and ethical practices are essential for fostering sustainable innovation and aligning with broader sustainability goals. [Source: Devdiscourse]

3. CMO reinvented: ‘You can’t build tomorrow’s brand with yesterday’s marketing’

AI is reshaping marketing from the ground up, demanding CMOs evolve into hybrid creative-technologist leaders. Top executives from brands like Microsoft, Unilever, and Skoda shared how AI is transforming strategy, creativity, and audience engagement—raising urgent questions about ethics, trust, and the future of brand leadership. [Source: The Drum]

4. Why You Should Know (And Use) The Marketing Efficiency Ratio Metric

Marketing Efficiency Ratio (MER) is gaining traction as a broader alternative to ROAS, measuring total revenue against total marketing spend to assess overall efficiency. While it’s useful for high-level benchmarking, brands vary in how they define and apply it, leading to some confusion in its interpretation and usage. [Source: AdExchanger]

5. How Can UX Help In Creating Inclusive Digital Experiences

Empathetic and inclusive UX design can bridge the digital divide by making platforms accessible to people with disabilities, low digital literacy, and limited connectivity. It’s not just a moral imperative but a smart business strategy, helping companies reach wider audiences and build lasting engagement. [Source: Marketing Mind]

6. How GA4 Helps Marketers Stay On Top Of Campaign Performance

Google Analytics 4 (GA4) empowers marketers with deeper insights into user behavior, engagement, and campaign performance through flexible, real-time reporting tools. The author highlights how GA4 helped optimize marketing strategies for a case study on Valor Coffee, bridging the gap between data collection and actionable decisions. [Source: WordPress]

7. Vibe Coding And The “Platformification” Of Market Insights

Vibe coding, powered by AI and large language models, is revolutionizing market research by enabling non-experts to gain deep consumer insights quickly and efficiently. Platforms like Discuss automate tasks from interview creation to analysis, offering scalable, multilingual, and customizable solutions that save time and enhance understanding across departments. [Source: Forbes]

8. How Agentic AI is changing the game in CX and beyond

Agentic AI is revolutionizing customer experience by enabling autonomous, goal-driven interactions that anticipate user needs and personalize services in real time. It’s transforming industries like telecom, finance, healthcare, and logistics, while also raising ethical concerns around data bias, transparency, and human oversight. [Source: MSN]

9. Smarter Decisions, Faster: The Future of Real-Time Data Analytics

Businesses in 2025 are leveraging real-time data analytics to make faster, smarter decisions, replacing outdated dashboards with instant insights. This shift enhances operational efficiency, customer experience, and cross-department collaboration across industries like retail, healthcare, and finance. [Source: Analytics Insight]

10. From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing

AI-driven B2Me marketing shifts focus from static demographics to dynamic individual behaviors, enabling real-time personalization and emotional resonance. Brands that embrace this approach—like Coca-Cola’s autonomous campaign—see higher engagement, but must balance precision with trust to avoid crossing into “surveillance marketing.” [Source: Search Engine Journal]

August 1, 2025
Weekend Digital Media Round-Up: How Google AI Overviews are changing the PPC game, How e-commerce, q-commerce, and content are powering India’s $1 trillion digital future, Generative and agentic AI set to transform customer service into a strategic value driver for businesses & More

1.How Google AI Overviews are changing the PPC game

Google’s AI Overviews are reshaping the search landscape by pushing paid ads and organic listings down the page, leading to lower visibility and fewer clicks for advertisers. Adthena’s study highlights the impact across various industries, emphasizing the need for marketers to adapt their strategies to maintain brand visibility. [Source: Search Engine Land]

2. How e-commerce, q-commerce, and content are powering India’s $1 trillion digital future

India’s digital economy is set to reach $1 trillion, driven by internet penetration, evolving demographics, and policy changes. The rise of e-commerce, quick commerce, and content platforms like Swiggy, Urban Company, and short-form video platforms are key contributors to this growth. Additionally, consumer spending on health, wellness, and financial services is increasing, reflecting changing priorities.
[Source: Best Media info]

3. Generative and agentic AI set to transform customer service into a strategic value driver for businesses

Generative and agentic AI are revolutionizing customer service by enhancing efficiency and empathy. While virtual agents offer speed, human agents are preferred for their empathy and problem-solving skills, suggesting a hybrid approach is essential. [Source: Marketing Tech News]

4. What Is Prescriptive Analytics? Definition, Benefits and Real-World Example

AI-enhanced prescriptive analytics is revolutionizing decision-making by providing real-time, actionable recommendations. It’s being integrated with generative AI to optimize operations across various industries, from finance to healthcare, making it a strategic necessity in 2025. [Source: CMS Wire]

5. CTV is booming, but most brands don’t know how to use it right: MiQ

Connected TV (CTV) is rapidly gaining traction in India, with ad spending expected to rise significantly. Despite its appeal, MiQ emphasizes that CTV isn’t always the best fit for every marketing strategy. They advocate for a data-driven approach, focusing on business objectives rather than defaulting to CTV. Their AI-powered platform, Sigma, helps harmonize disparate data for more effective campaign execution. [Source: Best Media Info]

6. Website performance budgets are key to a more sustainable internet

Website performance budgets are essential for creating a more sustainable internet by reducing digital carbon footprints and improving user experience. By setting constraints on aspects like page load time and file size, designers and developers can make resource-conscious choices that align with both user needs and environmental sustainability. Integrating performance budgets into every stage of a project encourages a commitment to efficient, environmentally responsible web design. [Source: Marketing Tech News]

7. Finding success in the new programmatic era

The digital advertising industry is dominated by tech giants like Google, Meta, and Amazon, creating ‘walled gardens’ that limit diversity and creativity. Quantcast offers a platform to overcome these challenges by promoting growth outside these walled gardens, using advanced AI and a proprietary live data set to reach audiences across various channels and cookieless environments. This approach helps smaller advertisers and independent agencies reduce costs and improve performance. [Source: Marketing Tech News]

8. Cross-channel marketing strategies boost conversion rates by up to 31%

Cross-channel marketing strategies can significantly boost conversion rates, with potential increases of up to 31%. It’s crucial to understand regional and industry-specific nuances to optimize these strategies, enhancing customer engagement and app stickiness. [Source: The Marketing Tech News]

9. Why marketers are selling creativity as risk management to the C-Suite

Marketers are repositioning brand investments as strategic risk mitigators to gain C-suite support. Strong creative and brand consistency are highlighted as key drivers of long-term commercial value and resilience. Additionally, adopting a portfolio-based ROAS approach is recommended to justify investments across the full purchase funnel. [Source: Best Media Info]

10. Social media to overtake TV as India’s top ad format within five years: Magna

India’s advertising market is projected to grow by 7.8% in 2025, driven by strong domestic demand and digital transformation. Digital advertising is expected to account for 51% of total ad spend, surpassing traditional formats. Social media advertising is emerging as the largest format, set to overtake television within five years. The growth aligns with India’s broader economic outlook, with GDP growth projected at 6.2% in 2025. [Source: Best Media Info]

July 4, 2025
Weekend Digital Media Round-Up: Broad Targeting To Precision Marketing: How AI And ML Are Transforming Travel Marketing, Data Vs. Findings Vs. Insights In UX, How Agentic AI and Human Collaboration Are Enhancing CX & More…

1.Broad Targeting To Precision Marketing: How AI And ML Are Transforming Travel Marketing

AI and ML are revolutionizing travel marketing by enabling hyper-personalization at scale. Marketers can now create tailored campaigns based on real-time data, breaking down internal silos and enhancing guest experiences. [Source: Forbes]

2. Data Vs. Findings Vs. Insights In UX

Data consists of raw observations, findings identify patterns, and insights provide actionable recommendations. UX designers must argue for statistical significance to ensure their insights are reliable and impactful for business strategy. [Source: Smashing Magazine]

3. How Agentic AI and Human Collaboration Are Enhancing CX

Agentic AI is revolutionizing retail by acting autonomously to enhance customer experiences through chatbots and virtual assistants. Retailers are leveraging AI for personalized shopping, automated checkout, and improved customer service, creating a competitive edge and fostering human-AI collaboration. [Source: Total Retail]

4. Marketing to Gen Alpha: How brands can win over the next generation

Gen Alpha, born between 2010 and 2024, is brand-aware and influential. Brands should focus on interest-based content and community-driven discovery to connect with them and their millennial parents. [Source: Marketing Dive]

5. From SEO to Generative Engine Optimization (GEO): Why the new era of search belongs to AI and how to stay visible

Generative Engine Optimization (GEO) is emerging as the new strategy for brand visibility in AI-driven search, replacing traditional SEO. GEO focuses on making content quotable by AI systems like ChatGPT, emphasizing relevance and credibility over keyword rankings. Brands must adapt to this shift to stay influential in the evolving digital landscape. [Source: Tech Startups]

6. Why GenAI And Visual Search Are The Future Of Fashion Retail

Generative AI and visual search are revolutionizing fashion retail by offering personalized shopping experiences and enhancing customer engagement. Glance’s app uses GenAI to suggest clothing based on user selfies, creating a unique and tailored shopping experience. Visual search technology is also gaining popularity for its ability to show visually similar products. [Source: Forbes]

7. Reliably Detecting Third-Party Cookie Blocking In 2025

AI-assisted shopping is transforming retail by enhancing and personalizing the consumer experience through tools like voice assistants, chatbots, and predictive analytics. Brands integrating AI into customer interactions are seeing significant benefits, but they must also address risks such as biased data and trust issues to succeed. [Source: Smashing Magazine]

8. How AI-assisted shopping will shake up the retail landscape

AI-assisted shopping is revolutionizing retail by enhancing personalization and customer experience through tools like voice assistants, visual search, and augmented reality try-ons. Brands integrating AI into their strategies can optimize pricing, predict needs, and create seamless omnichannel experiences, but must also address risks like biased data and trust issues. [Source: The Drum]

9. How Can You Create Winning Content In The Age Of AI And CX?

Creating winning content in the age of AI and customer experience involves blending machine intelligence with human empathy to produce high-quality, personalized content. Leveraging AI-driven insights and advanced segmentation can help businesses understand their audiences better and build stronger relationships. It’s crucial to start with a clear strategic vision before implementing new technologies. [Source: Forbes]

10. Revolutionizing Business Intelligence: The Role of AI in Shaping the Future of Data Engineering and Data Science

AI is revolutionizing data engineering, data science, and business intelligence by automating data workflows, enhancing predictive modeling, and improving data quality management. These advancements are streamlining processes, reducing manual efforts, and enabling more informed decision-making. [Source: Analytics Insight]

May 30, 2025
Weekend Digital Media Round-Up: Why DSDD Is the Future of Scalable Digital Experience, Shopper-Less Retail? How To Leverage Agentic AI In The Path To Purchase, The Predictive Analytics Models Marketing Leaders Should Know & More…

1.Why DSDD Is the Future of Scalable Digital Experience

Traditional design systems often struggle with scalability and alignment between design and development. Design system driven development (DSDD) leverages AI to automate updates, maintain consistency, and decouple front-end design from CMS platforms, enabling faster and more adaptable digital delivery. [Source: CMS Wire]

2. Shopper-Less Retail? How To Leverage Agentic AI In The Path To Purchase

AI agents are transforming shopping by proactively anticipating needs, identifying optimal products, and completing purchases with minimal human intervention. Retailers must adapt their digital strategies to leverage these intelligent tools and enhance customer experiences. [Source: Forbes]

3. The Predictive Analytics Models Marketing Leaders Should Know

Predictive analytics transforms historical marketing data into forecasts that guide campaign, budget, and engagement decisions. Understanding different model types helps marketers tailor their strategies to drive measurable outcomes, with tools like Salesforce, Oracle, and Adobe streamlining the application of these models. [Source: CMS Wire]

4. The interoperability breakthrough: How MCP is becoming enterprise AI’s universal language

The Model Context Protocol (MCP), released by Anthropic in November 2024, is rapidly becoming the preferred choice for AI interoperability. MCP allows agents built using different language models or frameworks to interact seamlessly, offering more control and granularity compared to traditional APIs. Major companies like OpenAI, MongoDB, and Wix are adopting MCP, indicating its potential to become a standard in the AI industry. [Source: Venture Beat]

5. AI’s Reality Check: Moving Beyond Hype To Drive Real Business Impact

The AI revolution has shifted from hype to practical application, with leaders now focusing on integrating AI strategically to drive real business impact. Successful AI adoption requires clear vision, investment in skills, scalable solutions, and robust data governance. [Source: Forbes]

6. Customer Lifetime Value Prediction and its Integration with Marketing Automation: A Comprehensive Review

Customer Lifetime Value (CLTV) is crucial for strategic decision-making in businesses. This report reviews CLTV prediction methodologies, emphasizing the evolution from traditional RFM analysis to advanced machine learning models, and discusses integrating CLTV insights with personalized marketing automation strategies. [Source: Creative News]

7. How to protect your privacy while using AI

AI’s growing role in our lives brings convenience but also raises privacy concerns. It’s crucial to understand how our data is used and to adopt strategies for safeguarding personal information while engaging with AI tools. [Source: Social Samosa]

8. Relevance is the new ranking signal: How AI search redefines optimization

AI-driven search prioritizes relevance over traditional rankings, focusing on clarity, structure, and language alignment to determine content visibility. SEO strategies must adapt to ensure content is easily retrievable and directly answers user queries. [Source: Search Engine Land]

9. AI Agents Are Changing The Way Businesses Connect With Customers In 2025

AI agents are revolutionizing customer engagement by providing real-time, proactive support and gathering valuable customer insights. They enable small and medium businesses to compete with larger companies by offering 24/7 responsiveness and specialized tasks without tiring. [Source: Forbes]

10. How AI is revolutionising MarTech: Trust, adoption, and the global divide

AI’s integration into marketing technology has surged, especially in emerging economies, reshaping strategies and operations. Despite high adoption rates, a significant AI literacy gap and trust issues persist, highlighting the need for ethical practices and robust regulations. [Source: Exchange4Media]

May 16, 2025
Weekend Digital Media Round-Up: Agentic AI Will Optimize the Future of Commerce & How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce, How to test UGC and EGC ads in Meta campaigns & More…

1.Agentic AI Will Optimize the Future of Commerce

Consumers are increasingly embracing AI-driven tools like smart wallets and auto-checkout, transforming the commerce landscape. Brands must adapt to these changes by integrating AI for personalized recommendations and seamless payment processes. [Source: ADWeek]

2. How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce

Brand manufacturers are adapting to a competitive e-commerce landscape by focusing on strategic precision over scale. They are investing in AI, diversifying sales channels, and demanding transparency in retail media to maintain profitability and meet evolving consumer expectations. [Source: Forbes]

3. How to test UGC and EGC ads in Meta campaigns

Testing user-generated content (UGC) and employee-generated content (EGC) ads in Meta campaigns can boost engagement and brand credibility. UGC ads often feature authentic, casual videos from users or influencers, while EGC ads highlight positive employee experiences to enhance long-term branding. [Source: Search Engine Land]

4. Digital clones of real models are revolutionizing fashion advertising

Digital clones and virtual influencers, driven by AI and metaverse technologies, are transforming fast-fashion marketing by creating immersive, cost-effective campaigns. Brands like H&M and Levi Strauss are using AI-generated models, raising ethical concerns about representation, transparency, and the displacement of human talent. [Source: Brand Equity]

5. Why creator-led content marketing is the new standard in search

Creator-led content marketing has become essential in search, with platforms like TikTok, Reddit, and YouTube driving discovery. Brands must partner with real people to build trust and visibility across these channels, leveraging authentic, experience-driven content. [Source: Seach Engine Land]

6. India Doubles Down on AI with 75% of Businesses Localizing Data: Report

India is intensifying its focus on AI, with 75% of businesses localizing data to enhance performance and comply with regulations. Companies are prioritizing sustainability, with 60% emphasizing energy-efficient data centers. However, challenges like fragmented data and insufficient investment in data systems persist. [Source: Entrepreneur India]

7. What AI adoption in market research means for agency and brand marketers

SA new report from Cint reveals that 74% of market researchers are using AI, especially for data analysis and project setup. However, 60% of respondents view synthetic data negatively due to concerns about ethics, authenticity, and reliability. [Source: Search Engine Land]

8. ‘Can we talk? How conversational data is rephrasing marketing intelligence

Conversational and agentic AI are transforming marketing by making data more accessible and actionable. This shift allows marketers to quickly gain insights, improve decision-making, and foster a data-driven culture, provided the data quality is maintained. [Source: The Drum]

9. A Comprehensive Guide to Multi-Channel Marketing Automation

Multi-channel marketing automation is essential for businesses to optimize their marketing efforts across various platforms. By integrating different marketing channels and leveraging data-driven insights, companies can deliver personalized customer experiences and enhance overall marketing efficiency. [Source: Mary Land Reporter]

10. AI-powered voice technology turned words into branded moments in this T-mobile campaign

T-Mobile used inStreamly’s Voice Recognition Mechanism (VRM) technology to integrate branded animations into gaming streams. This innovative approach allowed T-Mobile to embed its brand message naturally within conversations, significantly increasing brand recall and engagement among ad-averse gaming audiences. [Source: The Drum]

May 9, 2025
Weekend Digital Media Round-Up: Agentic AI: A New, Global Imperative for Customer Experience Leaders, Conversational Analytics in Looker Studio: A Simpler, Smarter Way to Explore Data, Age of AR: Why augmented reality is making inroads into marketing budgets & More…

1. Agentic AI: A New, Global Imperative for Customer Experience Leaders

Agentic AI is revolutionizing customer experience (CX) by enabling proactive, personalized interactions and handling complex support tasks autonomously. However, its implementation raises ethical, privacy, and integration challenges that businesses must navigate carefully. [Source: CMS Wire]

2. Conversational Analytics in Looker Studio: A Simpler, Smarter Way to Explore Data

Conversational Analytics in Looker Studio, powered by Gemini AI, allows users to query data using natural language, making data exploration more accessible and intuitive. This feature enables instant insights without needing technical skills, transforming how businesses interact with data and empowering non-technical users. [Source: DataQuark]

3. Age of AR: Why augmented reality is making inroads into marketing budgets

Augmented Reality (AR) is becoming a key tool for brands, especially in beauty and FMCG sectors, to enhance customer engagement and drive product trials. By integrating AR into digital strategies, brands are turning passive viewers into active participants, creating personalized and interactive experiences that boost brand recall and consumer interaction. [Source: Exchange4Media]

4. Meta’s AI-Driven Advertising Boosts Revenue

Meta’s first-quarter earnings exceeded expectations, with strong ad revenue and a 5% stock rise in after-hours trading. CEO Mark Zuckerberg highlighted AI investments and Reality Labs’ progress, despite ongoing losses. Meta also plans to appeal a €200 million fine from the European Commission. [Source: Business Insider]

5. Digital Marketing in 2025: How SEO, AI, and Zero-Click Searches Are Rewriting the Rules

Digital marketing has evolved significantly in recent years, with SEO, AI, and zero-click searches reshaping the landscape. Businesses must now focus on visibility, authority, and user-centric content to succeed. Adapting to these changes is crucial for maintaining relevance and achieving long-term success. [Source: Rank Fresh]

6. Personalisation gives 40% higher conversion to brands: Study

Brands using behavioral segmentation and AI recommendations saw a 40% higher conversion rate in 2024-25. India experienced a 163% revenue growth from contextual marketing campaigns, while the APAC region lagged in this engagement metric. The report highlights the exponential growth in contextual marketing and the effectiveness of AI-driven strategies. [Source: Campaign India]

7. How Scenario Planning Helps Advertisers Navigate Economic Uncertainty

Scenario planning helps advertisers navigate economic uncertainty by allowing them to adjust their marketing strategies in real-time. This approach enables brands to predict financial impacts, optimize budgets, and stay ahead of competitors despite fluctuating economic conditions. [Source: AdWeek]

8. Why AI-Powered Hyper-Personalization Is A Must For All Businesses

AI-powered hyper-personalization is revolutionizing various industries by leveraging vast amounts of data to create highly tailored customer experiences. This approach increases customer satisfaction and loyalty, as seen with Starbucks’ AI platform, Deep Brew. However, businesses must balance personalization with transparency and data security to maintain trust. [Source: Forbes]

9. How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment

A marketing measurement plan is a framework that helps businesses map inputs for accurate, strategically aligned data. It clarifies reporting needs, catches tracking gaps early, and breaks down silos by requiring cross-functional input. This plan ensures that strategy and success metrics are anchored to a common goal, making it a valuable tool for effective marketing performance tracking. [Source: Search Engine Journal]

1o. Brand storytelling vs. digital performance: Finding the right marketing mix for startup success

Startups often face a dilemma between investing in traditional brand storytelling and digital performance marketing. Traditional marketing builds brand trust and emotional connections, while digital marketing focuses on measurable ROI and customer engagement. A balanced approach, integrating both strategies, is essential for sustainable marketing success. [Source: Times of India]

May 2, 2025
Weekend Digital Media Round-Up: How AI Agents Will Revolutionize Your Day-To-Day Life, Core Web Vitals: How to measure and improve your site’s UX, Innovation is entering a new era — and luxury is following & More….

1.How AI Agents Will Revolutionize Your Day-To-Day Life

AI agents are poised to revolutionize daily life by autonomously handling complex tasks, from online shopping to managing smart home devices. These agents, an evolution beyond generative AI, will significantly impact how we interact with technology, making our lives more efficient and streamlined. However, their autonomous nature raises concerns about decision-making and potential misuse. [Source: Forbes]

2. Core Web Vitals: How to measure and improve your site’s UX

Core Web Vitals are metrics used by Google to evaluate a webpage’s user experience, focusing on loading performance, interactivity, and visual stability. These metrics are crucial for both user satisfaction and SEO performance, as they help ensure websites provide a good experience and can improve search engine rankings. [Source: Search Engine Land]

3. Innovation is entering a new era — and luxury is following

Innovation in luxury fashion is evolving rapidly, driven by the need for newness and utility. Key trends include the decline of NFTs, the rise of digital twins, and the increasing importance of digital product passports (DPPs) and transparency, especially as new legislation approaches. [Source: Vogue]

4. Google’s AI Mode: Here’s what matters for SEOs and marketers

Google’s new AI Mode, launched as a Google Search Labs experiment, significantly impacts search results by integrating AI technology. SEOs and marketers need to adapt to changes in citation frequency, local intent signals, and the visibility of previously buried Page 2 results. This shift offers new opportunities for optimizing content and improving search visibility. [Source: Search Engine Land]

5. How AI Is Revolutionizing Digital Marketing in 2025

Artificial intelligence (AI) is significantly transforming digital marketing in 2025 by enabling hyper-personalized experiences, automating tasks, and providing deeper consumer insights. Marketers are leveraging AI for dynamic content personalization, predictive analytics, and AI-driven chatbots, making marketing more efficient and effective. Brands that fail to adapt to these advancements risk falling behind. [Source: Digital Bloom]

6. AI Agents vs Agentic AI: A Simplified Guide for All Professionals

AI Agents and Agentic AI are distinct in their autonomy and task scope. AI Agents follow specific commands and excel in predictable roles, while Agentic AI adapts and learns continuously, handling complex, evolving tasks. Choosing between them depends on your business needs and the level of autonomy required. [Source: AI Agent]

7. Retailers say agentic AI is the best way to boost customer sales

Retailers are increasingly relying on AI agents to gain a competitive edge, with 75% believing they will be essential by 2026. Physical stores are evolving into experience hubs, while unified commerce and AI integration are seen as critical for future success. [Source: ZDNET]

8. The digital gadfly. Is it going to be IPL or ‘Indian Digital League?

IPL 2025 is set to revolutionize fan engagement with AI-driven personalized viewing, shoppable livestreams, and real-time meme marketing. Fans can influence in-stadium experiences and enjoy AR fan interactions, while brands shift towards performance marketing and regional content to enhance the overall experience. [Source: The Hindu Business Line]

9. AI is huge, but this opportunity will be even bigger – how to take advantage today

Storytelling is highlighted as a crucial business strategy for 2025 and beyond, especially when paired with AI. It helps brands connect emotionally with consumers, differentiate themselves in a crowded market, and build lasting relationships. The article emphasizes that storytelling can significantly boost conversion rates and consumer trust. [Source: ZDNET]

10. The Skills CX Leaders Need in an AI World

Human-centric skills like empathy, creativity, and adaptability are crucial in an AI-driven workplace. As AI handles more technical tasks, professionals must collaborate with AI, leveraging these skills to drive innovation and build trust. Continuous learning and emotional intelligence are essential for thriving alongside AI. [Source: CMS Wire]

March 28, 2025

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