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Tag: Affiliate Marketing

  • How to Improve Website Conversion Rates?

    How to Improve Website Conversion Rates?

    In order to achieve high sales volume, it is necessary to have a good conversion rate. The term ‘conversion’ not only implies ‘sales’ but also refers to the specific actions of online visitors on your site such as— purchasing a product, subscribing to your emails, downloading a whitepaper, or filling out a contact form.

    The key objective of every digital marketer is to generate website traffic that converts into leads. If your website is getting decent traffic but you are not getting good conversions, you need to follow certain result-oriented measures to improve your website conversion rates. In this post, we will share some conversion tips to help you increase your website’s conversion rate.

    • Build a Solid Plan for A/B Testing: Also known as split testing, A/B testing is a great way to know the preferences of your customers. A/B Testing is a procedure in which you conduct concurrent experimentation between two pages to find out which page outperforms the other. It is the most popular method followed by digital marketers to confirm if any novel addition or alteration to their web page will actually help improve its conversion rate.
    • Create a Convincing Value Proposition: It is the most crucial conversion factor as it explains why a prospect should prefer you over your competitors. Thus, you should create a compelling value proposition that reflects the uniqueness of your business and differentiates you from your competitors. In order to understand the true efficacy of your value proposition, you must conduct tests to find out how it inspires your target audiences. Furthermore, it is equally important to communicate your value proposition effectively to derive the best possible results.
    • Avoid Using Business Jargons: Avoid annoying your visitors with complicated business jargons as it may drive away your leads. When prospects visit your site to purchase a product, they look for something that will make their life simpler. Using complicated language makes it difficult for your prospects to comprehend what you are trying to convey.
    • Do Not Include Any Unnecessary Field: Shorter signup forms have better conversion rates, as adding an unnecessary field in your signup form often reduces conversion. Visitors do not prefer filling out information that is not necessary for purchasing your product or to subscribe to your newsletter. Thus, you should not ask visitors to provide details that you don’t need to know. Moreover, to make the signup process simple, you should provide your visitors with the option of signing up using their Google or Facebook account. Furthermore, in order to provide your customers with a sense of security, do not forget to declare that their private information will never be shared with third parties.
    • Make Your Pages Distraction-free: Distractions often divert visitors away from the goal; thus, make sure you minimize distractions from your product pages, and checkout page. Minimizing unnecessary links and irrelevant information from your checkout page can significantly enhance your website’s conversion rate. For example, in order to win the undivided attention of its customers, Adidas takes out the navigation bar from the top of its checkout page. Similarly, Amazon hides the menu as soon as users land on its checkout page.
    • Simplify the Process of Buying: Your objective is to make the process of signup simple and easy. Your prospects should be able to easily figure out where to click and how to purchase from your site. Thus, make sure each page of your site visually guides your visitors so that they can take the next step with ease. Moreover, you should never compel your prospects to sign up in order to purchase from your site. The best option is to allow users to checkout as guests. At the same time, you should emphasize on security features, easy returns, and free shipping.
    • Eliminate Risks: Every transaction involves risk, and generally it is the buyer who bears most of the risk. However, if the transaction involves big risks, then prospective buyers would refrain themselves from purchasing from your site. Thus, it is imperative to remove all possible risks to keep visitors from leaving. For example, Dominos Pizza assures that if your pizza is not delivered in 30 minutes, the pizza would be free. With such an assurance the fear of risk gets eliminated.

    There are countless other ways to enhance your website’s conversion rates. However, the above-mentioned tactics can be a great way to start with. By adhering to the above-mentioned guidelines, and monitoring your conversion rate regularly, you will be astounded to see how your conversion rate increases terrifically.

  • We are at India Affiliate Summit 2016! Let’s meet and talk data

    We are at India Affiliate Summit 2016! Let’s meet and talk data

    Indian-Affiliate-Summit-2016 @LogicserveDigi

    Logicserve Digital will be a part of the prestigious, “India Affiliate Summit 2016 (#IAS2016)”, from Sept 1st – 2nd at The Leela Ambience, Gurgaon.  Our co-founder and CEO, Prasad Shejale, will be a panelist at the “Means or the End: Last Click vs Multi click attribution.” It will be held on 1st Sept, 04.15 – 05.05 pm.

    The session will focus on understanding the current industry norm of last click wins and touch up on the age old discussion that is it fair or unfair to affiliates. Alongside, the session will highlight the feasibility of multi-click attribution model and the way emerging technologies can help in solving the issues related to the attribution model.

    Prasad shares that, “India Affiliate Summit 2016, is an excellent platform for all affiliates to meet, discuss and find answers to some of the important challenges the affiliate industry is facing today. Looking forward to the panel session at IAS16; hope to connect and engage in deliberation with many more in the industry through this platform. “

    Meet the team that will be attending the summit:

    Other knowledge sharing sessions we are looking forward to:

    • Importance of Data Quality and Campaign Optimization – A session on challenges faced while interpreting numbers and how to deal with them
    • Synergizing Brand building and Affiliate marketing – A session on aligning affiliate and marketing program
    • Ordering its way to Growth: Affiliate for Ecommerce/Food tech – A session on integration of affiliate marketing online and offline.
    • Mobile Affiliate Marketing: World of Apps, Pops, re-directs & advertising – A session on how mobile affiliate marketing runs and what should be the focus

    With 250+ companies participating and 1500+ delegates, the summit will provide everyone in the digital space with valuable takeaways.

    Have something to share or know anyone from the team? Let’s connect and share our ideas on digital marketing. Just hit us up at logic_digital if you will also be at The Leela’s.

  • What every Affiliate marketer should know?

    What every Affiliate marketer should know?

    What every affiliate marketer needs to know @Logicserve Digi

    Affiliate Marketing is a tough nut to crack. What might look like a simple exercise of providing links of certain products on a web page and directing traffic to it has too many layers to the entire initiative. The naive idea about affiliate marketing is that the marketer simply produces content which direct an audience to the products in the clients’ page.

    To be an affiliate marketer, you need to understand SEO and offer quality content whilst promoting the offers in the best possible way. Sounds steep, doesn’t it? Well, here are few things which every affiliate marketer should know.

    It takes time

    Affiliate marketing requires patient before you actually make some money. If you are going to start affiliate marketing, you should be prepared to be patient and keep trying, till you become (almost) unsustainable!

    Focus on a niche

    Choose a niche product or service which you are comfortable in promoting. It will be easier and more effective to attract traffic to the sort of products that you know about and can contribute originally. This does imply steer away from popular or common products and services to which many affiliates are already linked up with.

    Diversify

    While you should focus on a niche, your campaigns shouldn’t be about one seller only. So, writing a blog post about “Best LED TVs” and promoting it, is far better than writing 10 blog posts about the same LED TV. It’s a fact that you are just a promoter. In the end the products may or may not pan out for the best. Even if you present things the best way possible, things can go wrong. And that brings us to the next point.

    Link to Quality Products Only

    Remember that the sort of products you start promoting start becoming your portfolio. Clients may change, but you have to create a name for yourself, if you want to draw significant revenue. Be careful about which product you choose promoting. It’s one thing if their quality is subjective. But if consistent customer review turns out to be negative for the product, you may end up pushing your affiliate career by months. Your views should matter. That’s why, you should be careful about what your write.

    Don’t skew your reviews

    While reviewing products, don’t overemphasize. Your views shouldn’t be skewed, because doing so will make you look like a money grubbing promoter rather than a useful one. Traffic follows those who consistently provide useful information.

    Analyze and Adapt

    Keyword research, and traffic analysis are keys to being a successful affiliate marketer. Remember that, internet changes and at times faster than you can type the word ‘Internet’. Adapt your strategies to contemporary trends. Thus, constantly searching for and understanding the niche you are targeting is vital. Be extremely knowledgeable and always try to collate the facts which are relevant with the trends.

    LogicSpeak :

    Often, these are the most distinguishing points on which the success or the failure of an affiliate marketing campaign depends upon. Keeping these factors in mind, a fresh affiliate marketing campaign can become a grand success.

    Previous Post: Content Curation and Content Marketing

  • Affiliate marketing saw growth in 2013 via more investment and global expansion. This will continue and expand in 2014

    Affiliate marketing saw growth in 2013 via more investment and global expansion. This will continue and expand in 2014

    Affiliate Marketing trends @LogicserveDigi

    While 2013 already saw big changes in search engine algorithms and growing adoption of mobile commerce, 2014 will see even more e-commerce being conducted from various mobile devices. After Google Penguin, Panda, and Hummingbird, Google’s big move appears to be Local Carousel. This is clearly about making search results more relevant for local searches being performed on mobile devices. Most searches on mobile are performed with a high intent to purchase. This is precisely what affiliate marketers want to target.

    Mobile internet is going to overtake desktop surfing sometime within this year. More than half of the traffic to the top 500 e-retailers is going to be from smartphones within this year. Almost three-quarters of smartphone users shop using their phones. Mobile sales as a percentage of e-commerce sales is growing and is set to reach about 20% this year.

    Hence it’s clear that smartphone users use their devices not only to log in to the various social media platforms but to make online purchases as well. This shows that opportunities abound for affiliate marketers in social shopping and social media ads. Since most smartphone users tend to be gamers currently or in the past, social gaming is one way to target them. Affiliate marketers can proactively drive conversations by coming up with different social media campaigns such as quizzes on Twitter (with a few prizes on offer) where they seek to make a hashtag trend by motivating Twitter users to tweet using a certain hashtag.

    As Google increases its Google Local services with Carousel, affiliate marketers should explore local search. It’s well known that smartphone users who conduct local searches tend to make a purchase within an hour. This is the kind of potential customer every marketer would like to be able to target.

    More than half of e-mails are now being opened on mobile devices. Affiliate marketers will need to modify their e-mail campaigns accordingly so that users read the mailers and marketers get an opportunity to influence the customers’ buying decisions.

    With more than half of Facebook’s ad revenue now coming from mobile users, affiliate marketers need to have a mobile strategy to target the more than 250 million Facebook users who access it exclusively via their mobile devices.

    Online marketing is becoming more and more about content marketing and social media marketing across diverse platforms. A social media campaign can no longer be limited to just Facebook, Twitter and LinkedIn. Google+, Pinterest, Tumblr, Instagram, and Stumble Upon all offer new and challenging summits for marketers to climb. Ad targeting is becoming ever more effective with browser cookies and affiliate marketers need to harness the same.

    Blogging is an effective tool to drive up rankings in search engine result pages (SERPs). To be effective, the blog needs to be updated regularly with new content that is informative. This will create dedicated readership for the blog leading to blog posts getting social media shares and further readership.

    Luxury brands are slowly recognizing the importance of mobile technology (albeit rather slowly) and modifying their websites to cater to luxury shoppers who are willing to make purchases online presenting further opportunities for affiliate marketers. Luxury brands will be able to vastly expand their markets to places such as China (where many newly wealthy crave for brand-name luxury items) by enabling online transactions.

    LogicSpeak:

    So affiliate marketing success stories of 2014 will be those that keep in step with the changing tastes of customers. Go mobile. Design simple and user-friendly websites catering to website visitors using handheld devices with touch screens.

    Follow Google’s guidelines about categorizing your business while submitting it to Google and having a Google+ business page so that Google shows the site in Local search results. Contact Logicserve Digital for expert advice about how to make this happen.

    Previous Post: Crucial trends for 2014 in the Digital space: Expert Opinions

  • Affiliates Sites and Online Reputation.

    Affiliate marketing does make a difference not only in terms of increased sales of products and services but in a way also influences the online reputation of the product or service either in a positive way or a negative way. Utmost care and due attention should be given to minutest details of affiliate marketing which in no way should tarnish the brand image and reputation of the company.

    Affiliates sites enjoy a high rate of traffic not only by regular and prospective customers but even third party as well. Amongst the third party visitors, they could include regular customers, prospective customers, competitors and journalists who wish to retrieve all possible information on the company’s product or service. This makes it essential for affiliate sites to display current information which has to be authentic and accurate on all counts.

    A lapse, minor or major would definitely mar the reputation of the company. This counts especially with regards to current offers, products and services apart from logos and trademarks. At no point of time should the affiliate sites mislead the visitor through inappropriate offers, keywords or outdated offers. In case, sites which pose as affiliate sites and indulge in traffic diverting activities should be taken care of appropriately. Similarly, you need to keep a look out for copies or adapted versions of trademarks, domain names and even logos which very smartly work in diverting the relevant traffic away from the genuine site. A monitoring of comments posted on various blogs, forums and other sites can reflect the reputation or any sort of maligning activity which is likely to affect the brand and the image of the company.

    You would have to be extremely alert and sharp in checking out any sort of negative image being built around your company sites and its affiliates. At no cost should this activity should be allowed to accelerate as it can dampen the image to a great extent. In order to play safe and on guard, the best way is to already have a viable presence on several social media sites while interacting and building up customer relations in a much professional way so that there is no chance of allowing fraudulent parties gain an upper hand.

    On all counts, what matters is the brand and online reputation of the company. Apart from spending on traditional media of advertising, you could be very spending a major chunk of your budget on building your online reputation which is major and a vital task for survival of any and every online business.

    New Post:  Catering for a new breed of shoppers: Luxury Shoppers

    Logicserve is know as one of the leading PPC Company.

  • Different types of Affiliate Websites

    Affiliate marketing is an online marketing practice in which a business rewards their affiliates for each visitor brought about by the affiliate’s marketing efforts. In other words, affiliate marketing is a way to get someone else selling or marketing your product or company and hence, you can save money as you will only need to pay for results.

    Furthermore, there are different types of affiliate web sites available on the Internet. These sites, most of the time, are categorised by affiliate advertisers or merchants and affiliate networks.

    Here are different types of affiliate websites that you can find on the web.

    You will find affiliates and affiliate merchants using pay per click search engines, as this helps them to promote advertisers offers. Then there are comparison shopping websites, or shopping directories that help with pay per sale.

    You will come across many loyalty sites as these are an important part of an affiliate network. Usually, these sites are characterised by providing a reward system for purchases through discount, points back, or cash back.

    You can also find coupon and rebate web sites that focus on sales promotions, content sites, and niche market websites that include product review sites.

    Moreover, a number of affiliates utilise blog sites or weblogs, as these are free, to sell and promote advertisers websites. Some use their personal paid web site, and promote affiliate merchants as sponsors. But, the majority of them use weblog to promote a link.

    Next you will find e-mail list affiliates, that is, owners of big opt-in mail lists that normally use e-mail drip marketing technique, and newsletter list affiliates that are in general more content-heavy.

    Then there are registration path or co-registration affiliates who take in offers from other merchants during the registration process on their personal web site. Furthermore, there exists cost per action networks, that is, top tier affiliates that expose proposals from the advertiser with which they are affiliated to their personal network of affiliates.

  • Grab the increasing online market share

    Grab the increasing online market share

     

    Startling facts and figures have revealed shifts in buying patterns during the 2008 Christmas festive season in United Kingdom. You will be interested to know that an increase in the number of online shoppers was recorded despite the recent recession.  This trend is likely to continue throughout the year and especially during 2009 Christmas, the online market should have matured and stabilized making things not only easy for the shopper but the online retailer as well.

    To cash in on this upcoming opportunity, you need to act swiftly and go online! Even an online campaign itself needs some time to stabilize and be ready as the festive season draws near.

    While turning your business into an e-business, you should always seek the aid of professional experts in the field and plan out your digital marketing strategy. It is important that you are provided with detailed reports about your entire campaign on regular basis and that you understand consumer behaviour. Once you have regular traffic coming on to your website, you need regular updates on the amounts of visitors etc and to the clients who are interested in your business either through news letters or even e-mails.

    With a user friendly website and detailed monitoring, your e-business will soon show positive results. Apart from a website, you can also opt in for affiliate marketing, e mailer campaigns, newsletters, banner advertising and other related online advertising tools which can ensure success. Taking into account consumer trends being revealed on your website, you can even think of expanding your business and possibly offer some additional services or products too.

    When there aren’t any specific reasons for its failure, any downslide in business is instantly reviewed and acted upon immediately. Constant monitoring and evaluation of data becomes useful at this juncture. A digital marketing campaign is much more structured and planned. It is certainly less expensive compared to other traditional marketing campaigns which can be unproven in their success.

    It’s a well supported fact that online shopping may continue to grow compared to other markets. We can actually plan forwards and work towards a maintaining average order value at low prices and even survive the existing competition.

    Coming back to United Kingdom markets, the buyers age group comprises of young and the middle aged buyers (40+ years in age) who are slowly and steadily getting impressed and satisfied with the online shopping experience.

    Recession, limited spending power and a new market to capitalize upon does require lot of foresight and planning. At the same time it makes sense to be dynamic and get the best out of the current situation.

  • Strategies for a Successful E-commerce Business

    Strategies for a Successful E-commerce Business

     

    E-commerce Business is becoming increasingly important and vital for any business to compete and survive. For an e commerce entrepreneur, it becomes extremely crucial to attract online buyers and enjoy a steady stream of online purchasing activity.As e-commerceslowly emerges as a dominant player over other markets, different strategies and avenues have evolved which effectively work to strengthen the position of your business. Similarly it becomes imperative to continually study consumer behavior and deliver just what the customer wants.

    Multichanneling, mobile solutions and social networking are becoming the current trends of digital marketing strategy. The consumer patterns show instances of opting into something different over what has been used or tried out in the past.

    The internet market scene has almost been set and most online businesses are being managed by clever SEO campaigns, PPC search marketing and keyword bidding in order to stay well ahead of the competition. In fact most online businesses prefer to opt for search engine campaigns rather then stay connected through emails with their customers.

    In the UK, affiliate marketing has been a great accelerator and has helped to boost online sales i.e. almost 12% of the entire retail sales in the UK are online. Similarly shoppers love to access comparison sites which aid them in making a final decision and they are also useful in directing the customer to the main site. Emails work their way in influencing the customer’s decisions too, especially when they are slightly personal and give account details and preferences when being sent across.

    Moving on to technological advancements, the latest Web 2.0 technology has gone a long way in popularizing the concept of streaming video ads and promotional films to web users through You Tube and other social networks. With the latest internet savvy phones being available in the market at affordable prices such as the G1 phone, iPhone, Blackberry and decreasing rates of mobile Internet access, people are even accessing the Internet to check out products, prices and reviews while physically present at the store itself. It won’t be long before people find offers depending upon the location where they are present. The mobile service provider companies may also provide customers with double offers and schemes.

    Meanwhile, it becomes imperative for online retailers to keep communicating with their customers from time to time.  This can be done through various means such as promotional SMS, calls or even use the Internet and chat features. At the same time, they may also send mails regarding promotional offers, new launches and even invite them to review new products. Its pays if all possible efforts are undertaken to highlight how important he or she is for your business and their opinion equally valuable.

    Recommendations and experiences expressed and posted on the companies’ website goes a long way in attracting customers too. It is all the more important that customers are treated with care and attention. A negative experience or a feedback is detrimental to business and cannot be afforded at any cost.

    Another trend which is emerging and creating a strong presence in the e market zone is the interactive video advertising. This looks set to impress and conquer the hearts of prospective customers.  The key lies in sending across the right offer or promotion at the right time enabling the customer to make the purchase decision in your favour and at the same time reinforcing brand loyalty.

    Innovative and interactive advertising tools and reaching out to the customer does pay off. It certainly proves fruitful when online retailers consider making the effort to reach out to the emotional side of potential customers.

    However, in the initial stages, the internet market is going to perform alongside other markets with its role and importance fluctuating to a certain extent. This will largely depend upon the customers and how their purchasing patterns shape up in the next few years.

    When conducting online business, you should always have the capacity to convert a visitor into a potential customer and then a customer.  By providing an exceptional service, you can influence him/her to revisit again in the future and thus ensure customer loyalty.

     

  • Internet Marketing

    Internet Marketing

     

    Business new ones and old ones are adopting new business strategies in order to expand their market base and also earn more profits…. Internet marketing is the new and latest business strategy which is widening its roots all over the world.

    Internet marketing has redefined the boundaries of marketing a particular product or service and made the entire globe a potential client or customer. Surprisingly, this market never sleeps or never shuts down but is always open 24×7 and 365 days of the year.

    A lot goes into Internet marketing, in fact the entire product and its marketing strategy is designed to meet the requirements of an Internet campaign, in fact, your corporate identity rests on this, you could say. The sales goal, business model and its entire operation and functioning of a company is structured to comply with the Internet Marketing strategy.

    Within the Internet Marketing model, your product could be phased out in a step by step manner by including search engine optimization, search engine marketing, email marketing, lead generation, banner advertisements and so on.

    The best part of any internet marketing campaign is that each move and each hit is monitored closely and you stand to earn money depending upon the clicks, pay, action and impression too whichever is the option chosen by you.

    Similarly you can get accurate knowledge regarding the area or the geographic location from where the maximum hits have been recorded can be known which comes very handy in modifying the internet marketing campaign in time so as the maximize your returns.

    Apart from e-commerce sites which are doing quite well at present in selling good online, you could also opt for affiliate marketing, lead generation and other online marketing tools which are pretty for your successful internet marketing.

    Internet Marketing has changed working patterns of many companies and sectors. Be it banking, tourism, hospitality, pharmaceuticals, music and even entertainment – the entire scene in each one of this has undergone a sea of change. Now the companies can provide the companies with enhanced customer support and after service care making after sales care even more effective and worthwhile.

  • How effective is Affiliate Marketing?

    How effective is Affiliate Marketing?

     

    Undoubtedly, effective implementation of Affiliate marketing can make you earn lots of money. There are numerous benefits for your company when operating an affiliate program that consist of driving Targeted traffic to your site, increased sales, plus increased brand awareness.

    To take advantage of affiliate marketing, you must understand what all goes into it?

    Affiliate marketing is an Online marketing practice in which a business treats and motivates one or more affiliates for online customers brought about by the affiliate’s marketing efforts. In other words, affiliate marketing is a great method for making profits all the way through revenue sharing associations involving online merchants and content web sites.

    This online marketing technique drives products and services out to the customer across the World Wide Web. This creates more opportunities for the merchants to generate sales, for the affiliates to make income from their web sites, and for consumers to easily locate the products and services they want to buy online.

    Moreover, merchants go for affiliate marketing because in the majority cases it uses a “pay for performance” method. In this method the merchant does not incur any marketing expenses unless results are accrued. A number of businesses, such as Amazon.com owe much of their success to this online marketing method.

    What’s more, affiliate marketing method offers an efficient and scalable market network. An affiliate program enables you to collect some assessable data on each affiliate or the affiliate program all together. This will help you to estimate the performance of the affiliate program.

    Thus, it would be apt to say that affiliate marketing is a cost-efficient as well as measurable method of delivering long-term results.

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