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  • Weekend Digital Media Round-up: Google’s new tools for advertising models, Amazon’s shoppable stickers, Pinterest’s autoplay video ads, Google Attribution and more…

    Weekend Digital Media Round-up: Google’s new tools for advertising models, Amazon’s shoppable stickers, Pinterest’s autoplay video ads, Google Attribution and more…

    1. Google Confirms It’s Rolling Out New Reviews Format For Hotels

    Google has confirmed with Search Engine Land that it is now rolling out a new user interface and feature set around local reviews for hotels. Earlier this month, we saw Google begin testing new hotel reviews features, and now Google has begun to roll them out.  (Source: Search Engine Land)

    1. Taboola’s Grid Of Recommended Stories Is Now An Infinite, Scrolling Feed

    Taboola, the grid of content discovery that appears at the end of many online stories, is today giving publishers the option of using a continuous scrolling feed. CEO and founder Adam Singolda told me that this launch represents “a whole new Taboola. (Source: MARTECH TODAY)

    1. Amazon Introduces Shoppable Stickers To Its iOS App

    The social networking apps like Instagram, Facebook, Twitter, and Snapchat have redefined the way people communicated through chat. The addition of several stickers has made talking more fun as well as there is an animation to express almost every feeling. (Source: Logicserve Digital)

    1. Pinterest Introduces Autoplay Video Ads, New Opportunities for Video Ad Exposure

    Now, when you scroll through your Pinterest feed, video content will autoplay – previously, with Pinterest’s Promoted Video and Cinematic Pins, video content would move as you scroll, but not play as such, just shift in response to your movement. (Source: Social Media Today)

    1. Google Sets Up New Tools To Power Up Its Advertising Model

    Google is expanding its local ad efforts and its store visits technology to video, allowing consumers to discover nearby retail outlets, leading to a direct path from a video ad to shopping offline. It will also help advertisers track the offline effectiveness of their video spends. (Source: Brand Equity)

    1. Google Is Extending In-Market Audience Targeting To Search Campaigns

    Google is continuing to extend its audience targeting capabilities into Search. The company announced Tuesday that In-market audiences, currently only available for Display Network and YouTube campaigns, will be coming to Search campaigns. (Source: Search Engine Land)

    1. Instagram Introduces Story Search for Locations

    In the purview of Snapchat adding the new search functionality for the stories, Instagram follow suits, and it is now giving the users the ability to search stories based on location and hashtag through their Explore section. (Source: Logicserve Digital)

    1. Types of Google AdSense Policy Violations & New Page Level Policy Action

    Google stopped serving ads on the whole site that violates AdSense policies. Google will now remove ads only from a particular page that violates Adsense policy guidelines. Having said so, Google will impose Site level actions if needed. (Source: SEO in Short)

    1. At IAB Programmatic Symposium, digital advertising looks to grow up

    About 80 percent of all online advertising is now programmatic, a status that would be cause for celebration of technological progress in any other industry. But, as Barrett and other speakers pointed out, any other industry wouldn’t have brands wondering how much their ads actually cost. (Source: MARTECH TODAY)

    1. ‘Give credit where it’s due’ says Google, as it launches Google Attribution- a free tool for marketers

    Tech giant Google has just made some key announcements at Marketing Next – its annual event where the company unveils its latest innovations for ads and analytics with insights and trends across mobile, analytics, video and platforms. (Source: AFAQS)

    EXPERT OPINION

    Q.Influencer marketing is a big buzz word right now, how do brands measure their ROI?

    Measuring the ROI of your influencer marketing activities mainly depends on the digital brief and the objective of the activity.   Influencer marketing is here to stay, as per a report from ion.co 70 percent of teenage YouTube subscribers trust influencer opinions over traditional celebrities. These influencers play a vital role in the audience’s buying decisions. However, every brand should have their objective set. You can use any of the following goals to measure ROI:-

     

    • If the goal of your activity is Visibility– 71 % of consumers are more likely to make a purchase based on a social media reference. Hence, it is vital to have social media and blogger influencers who also have a wider audience base along with Google Analytics on their blog. This will enable brands to know if the impressions are targeted well, along with the right communication tone
    • If the goal of your activity is Engagement– 86 % of women turn to social networks before making a purchase. Hence, Influencer marketing also is a good tactic to engage with audience. The most vital aspect is cost-per-engagement. It can be measured in the amount spent per like, comment or video view or click through, etc. Engagement is a strong indicator of how consumers perceive the brand. This insight can be used to create brand loyalists in the long run
    • If the goal of your activity is  revenue –   51 percent of marketers say that video content produces the best ROI.  Tracking revenue is quite easier than you think. These three ways can help brands-
    1. a)Use an Affiliate Link:  The unique affiliate link will help you in tracking online sales that are made through either blog posts or social media platforms.
    2. b)Use a promo code: A custom promo code will help with tracking the impact of your campaign
    3. c)Use Google Analytics: Create an event to keep a track on user journey. You can see which of your customers visited your site (e-commerce) from an influencer’s social and blog platform

    – Gaurav Chopra, VP, Internet And Mobile Association of India

  • How to Improve Website Conversion Rates?

    How to Improve Website Conversion Rates?

    In order to achieve high sales volume, it is necessary to have a good conversion rate. The term ‘conversion’ not only implies ‘sales’ but also refers to the specific actions of online visitors on your site such as— purchasing a product, subscribing to your emails, downloading a whitepaper, or filling out a contact form.

    The key objective of every digital marketer is to generate website traffic that converts into leads. If your website is getting decent traffic but you are not getting good conversions, you need to follow certain result-oriented measures to improve your website conversion rates. In this post, we will share some conversion tips to help you increase your website’s conversion rate.

    • Build a Solid Plan for A/B Testing: Also known as split testing, A/B testing is a great way to know the preferences of your customers. A/B Testing is a procedure in which you conduct concurrent experimentation between two pages to find out which page outperforms the other. It is the most popular method followed by digital marketers to confirm if any novel addition or alteration to their web page will actually help improve its conversion rate.
    • Create a Convincing Value Proposition: It is the most crucial conversion factor as it explains why a prospect should prefer you over your competitors. Thus, you should create a compelling value proposition that reflects the uniqueness of your business and differentiates you from your competitors. In order to understand the true efficacy of your value proposition, you must conduct tests to find out how it inspires your target audiences. Furthermore, it is equally important to communicate your value proposition effectively to derive the best possible results.
    • Avoid Using Business Jargons: Avoid annoying your visitors with complicated business jargons as it may drive away your leads. When prospects visit your site to purchase a product, they look for something that will make their life simpler. Using complicated language makes it difficult for your prospects to comprehend what you are trying to convey.
    • Do Not Include Any Unnecessary Field: Shorter signup forms have better conversion rates, as adding an unnecessary field in your signup form often reduces conversion. Visitors do not prefer filling out information that is not necessary for purchasing your product or to subscribe to your newsletter. Thus, you should not ask visitors to provide details that you don’t need to know. Moreover, to make the signup process simple, you should provide your visitors with the option of signing up using their Google or Facebook account. Furthermore, in order to provide your customers with a sense of security, do not forget to declare that their private information will never be shared with third parties.
    • Make Your Pages Distraction-free: Distractions often divert visitors away from the goal; thus, make sure you minimize distractions from your product pages, and checkout page. Minimizing unnecessary links and irrelevant information from your checkout page can significantly enhance your website’s conversion rate. For example, in order to win the undivided attention of its customers, Adidas takes out the navigation bar from the top of its checkout page. Similarly, Amazon hides the menu as soon as users land on its checkout page.
    • Simplify the Process of Buying: Your objective is to make the process of signup simple and easy. Your prospects should be able to easily figure out where to click and how to purchase from your site. Thus, make sure each page of your site visually guides your visitors so that they can take the next step with ease. Moreover, you should never compel your prospects to sign up in order to purchase from your site. The best option is to allow users to checkout as guests. At the same time, you should emphasize on security features, easy returns, and free shipping.
    • Eliminate Risks: Every transaction involves risk, and generally it is the buyer who bears most of the risk. However, if the transaction involves big risks, then prospective buyers would refrain themselves from purchasing from your site. Thus, it is imperative to remove all possible risks to keep visitors from leaving. For example, Dominos Pizza assures that if your pizza is not delivered in 30 minutes, the pizza would be free. With such an assurance the fear of risk gets eliminated.

    There are countless other ways to enhance your website’s conversion rates. However, the above-mentioned tactics can be a great way to start with. By adhering to the above-mentioned guidelines, and monitoring your conversion rate regularly, you will be astounded to see how your conversion rate increases terrifically.

  • How Will Google Now Affect SEO?

    How Will Google Now Affect SEO?

    How will Google Now

    Google is constantly making efforts towards improving the way users search for information online. While it seems like Google has already put things in place, it still plans to take it all to the next level with its latest launch ‘Google Now’. Despite released a year ago, Google Now, in its early days, failed to get the much needed attention as the service was only available for devices running on Android Jelly Bean and above. However, the app is now available on App store, and this is most likely to add up to its overall popularity.

    Google Now may not currently be the most effective search tool, but surely seems a bit different from the rest. The app keeps you informed on almost everything – weather, traffic, flight timings and a lot more. Now, how is all of this possible? Google Now keeps an account of your search patterns and accordingly offers you the most suitable information when you need it the most.

    Of course, the amount of information and suggestions offered are limited but Google promises a much better integration in future, thereby making searches a lot simpler. With all of that being said, how is Google Now affecting Search Engine Optimization? No doubt Google is trying hard to raise the bar by implementing the most sophisticated predictive search capabilities. But, that’s not pushing the traditional SEO on the backseat. In fact, the present-day SEO best practices will play a key role in ranking up high in mobile searches.

    SEO is largely surrounded by a bundle of misconceptions and suspicious practices. Take for instance external links. Many believe that the number of external links to your website determines its ranking. Google Now is expected to fix all of this. Google Now will shoot up results based on geo-location, personalization, public sources and the user’s search history. To be more specific, Google Now will fetch the information based on your searches, location, Gmail account, Google +, Google Finance and Google Calendar. So, links no more get to enjoy the center stage. The presence of Google Now does not mean you get to do away with SEO. Instead, one needs to be more specific when optimizing a website.

    How do you make the most out of Google Now? Unlike a decade ago, a decent number of individuals, if not all, prefer using mobile devices to surf the internet, and the number is only likely to rise with a tremendous fall in the device prices.

    For now, the app is only limited to mobile devices, but may reach desktops in the near future. So, how do you deal with that? You need to have a thorough understanding of your customer’s regular interactions across numerous devices and channels. Google products are solely responsible for showing up the information your customers need. So, make sure you rightly optimize Google’s social networking platform.

    For best results, seek the assistance of a professional SEO company. SEO services in India are highly affordable and capable of offering the most desirable results. However, a right amount of research is essential when looking for a professional SEO company.

    Previous Post: Having a hard time generating leads? Twitter can help you out!

  • Email Marketing

    Email Marketing

    Email Marketing

    Email marketing… seems to be an ideal way of reaching a wide consumer base. Emails can be used to talk about a new product or service not only to new potential customers but to existing customers as well as you would like to reaffirm their loyalty. What more you can also add advertisements in emails as well.

    Sending emails is relatively cheaper option than using regular mail option too. With email marketing software easily available, you can send a huge number of mails within short time. Additionally, you can track the status of the emails sent by you as whether than have been replied to, delivered as spam, read or simply lying unread in the mail box. This helps in knowing the feed back of your email too.

    Importantly, marketing strategy lies in the content of the content of the email. It makes sense to reach out to your customers in a friendly way, better still talk of a daily mundane issue which could be a daily problem faced by your customers to which you promise a wonderful and magical solution. It would be best if your mail chats with them on a one to one basis as if you really do understand the issue and are assuring them a sure shot remedy to their issues.

    Meanwhile if you have new service or product to sell, offer them it in the most attractive and appealing style that they surely do spend time going through the email or your website. Better still they should respond to the email in your positive way…. If in touch with previous customers being slightly more personal helps….it can go a long way in building loyalty and enhanced customer relationship.

    All this works if your mailing list mostly targets personal email addresses. This is important when a user reads through his or her personal mailbox; the individual is usually doing a regular run through of the mails received while on a look out for other diverting options as well. Thus do make sure your email and its subject line are catch enough to catch attention and a click on it as well!!

    But if you are selling a business product or service and targeting corporate email ids, you definitely need to be much formal in presentation and service while prompt in responding to emails as well in case of interest evinced regarding your product or service.

    Email marketing can definitely work and show positive results if the entire campaign has been well thought of and presented and don’t miss on the follow up part …. it is perhaps the most crucial one….

    Email marketing can be supplemented with PPC Management. A Good PPC Management Company should be able to provide a good head start for the online marketers

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  • Social Media Marketing : Increasing Popularity despite Confusions

    Social Media Marketing : Increasing Popularity despite Confusions

     

    All the net savvy people who are simply hooked on to the Internet for personal as well as professional reasons will definitely be using the term Social Media Marketing. Social Media means connecting with people, by the people and for the people it works just like democracy. The site may be owned by some company but what is uploaded solely depends upon its logged members, online communities etc. The website could always have a web master who can always work on improvising the site and information available on it.

    You Tube, Twitter, Facebook, Digg, Reddit and Del.icio.us are some of the most favored social media marketing sites. Though most of the people have begun using these sites to gain a viable presence on the net, they themselves are at a loss as to how to monitor their benefits.

    These sites offer a great platform to conduct business through building connections and maintaining them – this could be a cool informal way of conducting business. Maybe that’s the trend of conducting business though as a business owner you have to be twice as alert and careful as you would be dealing with a prospective customer.

    To begin with after you open an account with a social network site such as Facebook, Twitter, Digg etc you could post a small content or even a video talking about your business along with your website link and email address. If you have uploaded good content or video, you definitely stand to gain a lot and as people begin to connect with you, you will find increasing business queries. In a way, you could be dealing with customers virtually but still interact with them.

    Revolutionizing the world with Web 2.0 and even more with Web 3.0, you will be amazed with marketing avenues opening up. Now you can also have videos and maps uploaded stating and explaining a particular concept of product or service. When you can visually see a product or service live along with audio, it but naturally adds value to its authenticity and capability. If it has caught the eye of the consumer, that consumer is definitely going to get back to you. So, once again social media serves its purpose.

    Once again you could try posting your press release on various press release sites along with popular social media sites, you fill find increasing traffic coming to you from these social media sites and even an enhanced search engine presence through them… So again, things definitely work in your favour.

    Various studies have revealed that people are increasingly relying on social media for internet marketing as they are spending considerable time on them. Well, you could put well over and above 70% who are spending time ( 50% of the time when using the Internet ) and considerable money on social media sites with a definite aim to gain traffic and expanding business contacts.

    Finally before winding up, you will need to spend more and more time on the social media marketing sites but in a productive way. You could be available most of the time through them which help you to connect and stay in touch, not only on one but quite a few of them showing that you are very much in the market. Your words, style and product should speak for itself in a very impressive way and at the same time let others commend and recommend you and your products or services which will truly bear the stamp of customer satisfaction and appreciation. The customer’s reviews and suggestions go a long way in building goodwill and a lasting impression on the third party. So you very need to be aware of your business style and services offered by you. Never for the slightest moment forget the consumer is the king.

    Though at a nascent stage, Social Media Marketing is a powerful tool which has yet to develop fully. Yet, the Internet marketing gurus have yet to devise and design full proof measuring techniques and tools to ascertain its performance. Certainly, Social Media Marketing has arrived on the marketing scene and will surely set the stage for future marketing practices.

  • World Wide Web Technology – Becoming Increasingly Powerful v/s Invasion of Privacy

    World Wide Web Technology – Becoming Increasingly Powerful v/s Invasion of Privacy

     

    A technology revolution which has changed the world, in the initial stages it was eagerly and overwhelmingly welcomed by the world. As we go on using the web, we not only realize its importance, our dependence on it, but also to what extent it can rule over us and also gain access to our private life.

    Browsing site for mere information, knowledge and awareness, shopping online for daily needs and requirements, conducting business online, networking and staying connected with family and friends is something regular and routine, which we all do in our daily lives. But imagine all these activities being monitored, observed and even collected for future use especially commercial use.

    Recent debates hovering around as to what extent our private lives should get monitored and digitized have been held, but the breakthrough has yet to be evolved. Even Sir Tim Berners-Lee is vehemently opposing the move of monitoring browsing patterns of the mass and wishes all those involved ie the government, companies and other third parties should stop indulging in these activities.

    All in all it does mean that each and every query of yours entered in Google browser is being monitored. And you need not be surprised if related advertisements appear on your computer screen. Google has become so very powerful that it can track a person through the mobile interface, thus you can very well expect each movement of yours being tracked and tabbed.

    Another firm called Phorm is almost set to monitor your screen and display targeted advertisements. In a way, if possible Phorm acts as an intermediary point between the internet provider and network and earn revenue against the information it has gathered and passed it on to the client.

    All such happenings are definitely startling and thought provoking. We need to draw a line somewhere in order to keep a tab on technology and make sure it does not supersede us on any count. Ultimately what counts here is that you at a personal level, need to be extra smart and cautious so as to not to fall into any trap or marketing gimmick.

    Though a concrete solution to it may take a long time to arrive at, but by then the technology must have gone much ahead in the race. Keep debating and struggling!!

  • Keyword Research : Basic Steps leading to a Successful Internet Marketing Campaign.

    Keyword Research : Basic Steps leading to a Successful Internet Marketing Campaign.

     

    As you all know that content is the king for any website…. And for any campaign to be a successful hit, most attention has to be paid to it. Thoroughly researching the site for keywords which earn good traffic and their effective placement becomes crucial and extremely important. If proper efforts are taken in this direction, the chances of earning good traffic are excellent and well rewarding….

    While planning on the keyword research strategy, thinking from a layman’s point of view is extremely crucial and at times gives though provoking insights into your campaign. As you prepare a list of keywords both primary and secondary, you can enlist the aid of keyword research tools too.  The keyword research tools give you a list of most popular searched words and phrases in relation to your primary and secondary keywords as you have entered in the tool search box.

    It would be better option to take up the keyword research exercise through some reliable and exhaustive keyword research tools such as Google Adwords Keywords Tool, Google Suggest, Trellian Keyword Discovery Tool and not to miss out on Wordtracker

    Let’s begin with Wordtracker which was launched in 1997 by Andy and Mike Mindel aided the marketing campaigners to gain valuable insights about the keywords researched in relation to their websites and also display the competing sites too along with high fetching traffic keywords and phrases. Most searched for keywords are referred from Dogpile and Metacrawler.

    The Trellian Keyword Discovery Tool is equally wonderfully, as it shows you a compiled report of keyword data available on numerous search engines.  Here, you can take into account not only generic keywords but also industry keywords which reflect dynamism as well.

    The Google Suggest tool generates 10 other related keywords as per the word entered in the tool box. Google Suggest makes use of algorithms and does its level best to predict what the users would like to see and hence it displays a plethora of suggestions which you can scroll over and select.

    On the other hand you can take also study the keyword research from Google Adwords : Keyword Tool which takes into account multiple entries of keywords and phrases offering you a wider overview of the keywords or phrases that you have entered.

    Furthermore, when you subscribe for a particular keyword research tool, you can enjoy much more vital information and statistics about the keyword, its value and its performance in relation to your website. This feature will enable you to take strategic decisions which will further intensify your social media marketing campaign.

  • Grab the increasing online market share

    Grab the increasing online market share

     

    Startling facts and figures have revealed shifts in buying patterns during the 2008 Christmas festive season in United Kingdom. You will be interested to know that an increase in the number of online shoppers was recorded despite the recent recession.  This trend is likely to continue throughout the year and especially during 2009 Christmas, the online market should have matured and stabilized making things not only easy for the shopper but the online retailer as well.

    To cash in on this upcoming opportunity, you need to act swiftly and go online! Even an online campaign itself needs some time to stabilize and be ready as the festive season draws near.

    While turning your business into an e-business, you should always seek the aid of professional experts in the field and plan out your digital marketing strategy. It is important that you are provided with detailed reports about your entire campaign on regular basis and that you understand consumer behaviour. Once you have regular traffic coming on to your website, you need regular updates on the amounts of visitors etc and to the clients who are interested in your business either through news letters or even e-mails.

    With a user friendly website and detailed monitoring, your e-business will soon show positive results. Apart from a website, you can also opt in for affiliate marketing, e mailer campaigns, newsletters, banner advertising and other related online advertising tools which can ensure success. Taking into account consumer trends being revealed on your website, you can even think of expanding your business and possibly offer some additional services or products too.

    When there aren’t any specific reasons for its failure, any downslide in business is instantly reviewed and acted upon immediately. Constant monitoring and evaluation of data becomes useful at this juncture. A digital marketing campaign is much more structured and planned. It is certainly less expensive compared to other traditional marketing campaigns which can be unproven in their success.

    It’s a well supported fact that online shopping may continue to grow compared to other markets. We can actually plan forwards and work towards a maintaining average order value at low prices and even survive the existing competition.

    Coming back to United Kingdom markets, the buyers age group comprises of young and the middle aged buyers (40+ years in age) who are slowly and steadily getting impressed and satisfied with the online shopping experience.

    Recession, limited spending power and a new market to capitalize upon does require lot of foresight and planning. At the same time it makes sense to be dynamic and get the best out of the current situation.

  • 2009 Online Retail and Market Trends

    2009 Online Retail and Market Trends

     

    The Internet has brought about a noticeable shift in the way businesses are conducted and the way market dynamics have also changed. Not only has the Internet proved its resourcefulness but it has also revolutionized the market. Buying shopping online has become the norm these days for many people.

    Online retail is convenient and growing in popularity every year. Browsing for and choosing products and services online then getting them delivered at home or to your office is a normal behaviour these days , whether a used daily product, a electronic gadget or device, an entertainment service or a high end luxury product.

    America, the United Kingdom and other European countries have accepted this concept of online commerce and online selling too. With the onset of the economic recession it’s all about survival of the fittest, with those who can quickly adapt to the changing market scene having greater chance of survival. This is true in the case of most online retailers in the United Kingdom.

    Companies that have already felt the downslide are Woolworths, Zavvi and MF1. It is a regular feature these days to see reputable stores offering massive discounts and sales. Although, as one witnesses such retailers going bust, the chain effect will surely affect the suppliers, service providers and most of all the manufacturers.

    On the other side, a positive outcome of the previous Christmas shopping period is a shift in the consumer’s behavior pattern – more and more online transactions are taking place. Online shoppers shopped most for wine, clothing, footwear, accessories, gifts, electrical and accessories as compared to health and beauty products.
    Almost two thirds of UK shoppers preferred online deals which almost reached a total of £4.67 billion.

    While Amazon tops the list of the most visited online retailer in the UK Internet market, you will find Argos, Tesco, Play.com, Marks & Spencer, Littlewoods, Currys, ASDA, John Lewis and Next gaining a large visible presence too on the online market scene.

    Overall, when you compare the statistics for 2007 in the last quarter, you can see a large increase of 19% for the same period in 2008. A vast online market potential has yet to be tapped into for earning higher revenues.

    Naturally there are initial glitches and obstacles that exist, but with methodic planning and awareness they can be eliminated. Internet frauds, late deliveries, quality issues and so on can be effectively tackled on time and with due care.

    Nevertheless, Online Retail and shopping is here to stay. It makes sense to understand and grasp the business dynamics as fast as possible in order to make most of the market opportunities and potential available, even in the current economic situation.

  • Strategies for a Successful E-commerce Business

    Strategies for a Successful E-commerce Business

     

    E-commerce Business is becoming increasingly important and vital for any business to compete and survive. For an e commerce entrepreneur, it becomes extremely crucial to attract online buyers and enjoy a steady stream of online purchasing activity.As e-commerceslowly emerges as a dominant player over other markets, different strategies and avenues have evolved which effectively work to strengthen the position of your business. Similarly it becomes imperative to continually study consumer behavior and deliver just what the customer wants.

    Multichanneling, mobile solutions and social networking are becoming the current trends of digital marketing strategy. The consumer patterns show instances of opting into something different over what has been used or tried out in the past.

    The internet market scene has almost been set and most online businesses are being managed by clever SEO campaigns, PPC search marketing and keyword bidding in order to stay well ahead of the competition. In fact most online businesses prefer to opt for search engine campaigns rather then stay connected through emails with their customers.

    In the UK, affiliate marketing has been a great accelerator and has helped to boost online sales i.e. almost 12% of the entire retail sales in the UK are online. Similarly shoppers love to access comparison sites which aid them in making a final decision and they are also useful in directing the customer to the main site. Emails work their way in influencing the customer’s decisions too, especially when they are slightly personal and give account details and preferences when being sent across.

    Moving on to technological advancements, the latest Web 2.0 technology has gone a long way in popularizing the concept of streaming video ads and promotional films to web users through You Tube and other social networks. With the latest internet savvy phones being available in the market at affordable prices such as the G1 phone, iPhone, Blackberry and decreasing rates of mobile Internet access, people are even accessing the Internet to check out products, prices and reviews while physically present at the store itself. It won’t be long before people find offers depending upon the location where they are present. The mobile service provider companies may also provide customers with double offers and schemes.

    Meanwhile, it becomes imperative for online retailers to keep communicating with their customers from time to time.  This can be done through various means such as promotional SMS, calls or even use the Internet and chat features. At the same time, they may also send mails regarding promotional offers, new launches and even invite them to review new products. Its pays if all possible efforts are undertaken to highlight how important he or she is for your business and their opinion equally valuable.

    Recommendations and experiences expressed and posted on the companies’ website goes a long way in attracting customers too. It is all the more important that customers are treated with care and attention. A negative experience or a feedback is detrimental to business and cannot be afforded at any cost.

    Another trend which is emerging and creating a strong presence in the e market zone is the interactive video advertising. This looks set to impress and conquer the hearts of prospective customers.  The key lies in sending across the right offer or promotion at the right time enabling the customer to make the purchase decision in your favour and at the same time reinforcing brand loyalty.

    Innovative and interactive advertising tools and reaching out to the customer does pay off. It certainly proves fruitful when online retailers consider making the effort to reach out to the emotional side of potential customers.

    However, in the initial stages, the internet market is going to perform alongside other markets with its role and importance fluctuating to a certain extent. This will largely depend upon the customers and how their purchasing patterns shape up in the next few years.

    When conducting online business, you should always have the capacity to convert a visitor into a potential customer and then a customer.  By providing an exceptional service, you can influence him/her to revisit again in the future and thus ensure customer loyalty.

     

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