The world of marketing is buzzing with algorithms, each hinting at a faster, smarter future. But this author believes that the answer isn’t to replace brand marketers with ‘AI prompters’ but about finding the right balance between tech, intuition and creativity. [Source: Brand Equity]
2. AI is the New UI. 3 Steps Business Leaders Must Take Now
For decades, we’ve interacted with technology through screens, buttons and menus. But a fundamental shift is underway — artificial intelligence is becoming the new user interface. [Source: Forbes]
3. Glance releases 2025 CX Trends Report
The comprehensive report provides insights into how businesses can balance cutting-edge AI technology with personalized customer care to meet growing customer expectations. [Source: PR News Wire]
4. Turning products into experiences and bringing brands to life
From theme parks to FMCG, brand marketer Ash Tailor knows how to turn a product into an experience. Ahead of All Access: Future of CX he explains why experience is more important than ever. [Source: CX Network]
5. Future of Programmatic Advtg for MSMEs: Democratizing marketing through SaaS
Traditionally dominated by larger enterprises, this landscape is now witnessing a paradigm shift as Software-as-a-Service (SaaS) solutions are levelling the playing field. [Source: Adgully]
6. Understanding Supply Path Optimization: A Guide for Advertisers
Supply path optimization (SPO) became a solution to this challenge. At the same time, it matters not only to those participating in the header bidding auctions. [Source: Forbes]
7. Podcasts are packing a punch: but how effective is podcast advertising?
With tech advancements, targeted ads, and video integration, brands are increasing spend on podcasting, finding the medium effective for driving purchase intent and brand favorability. [Source: Kantar]
8. Loyalty Marketing Is Big Business
According to a 2024 report on the loyalty management market from Fortune Business Insights, the global loyalty market is projected to grow at a compound annual growth rate of 15.2 percent over the next eight years. [Source: Media Post]
9. Future-Proof Marketing: Build a Data-Driven Marketing Strategy for 2025
In 2025, success hinges on a data-driven marketing strategy that integrates AI, first-party data and personalization to build trust and drive long-term growth. [Source: CMS Wire]
10. The Human Advantage: Standing Out in B2B Marketing Beyond AI Capabilities
As AI becomes more widespread, marketers need to focus on improving strengths—like building relationships, choosing strategic accounts, measuring impact beyond data, and staying creative. [Source: Martechcube]
