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Weekend Digital Media Round-Up: MTA vs. MMM: Which marketing attribution model is right for you, Generative AI hits a fashion acceleration point, OOH To skyrocket its growth with technical innovation & More….

1.MTA vs. MMM: Which marketing attribution model is right for you?

Multi-touch attribution (MTA) and marketing mix modeling (MMM) are two key methodologies for measuring marketing effectiveness. MTA focuses on tracking individual customer interactions across digital touchpoints, while MMM analyzes historical marketing spend and external factors to assess overall impact. Combining both approaches can provide a comprehensive view of marketing performance. [Source: Search Engine Land]

2. Generative AI hits a fashion acceleration point

Generative AI is now being implemented in real-world applications, with retailers seeing tangible results. This shift has allowed companies to rapidly integrate AI and maintain a competitive edge. [Source: Vogue Business]

3. OOH To skyrocket its growth with technical innovation

Out-of-home (OOH) advertising is set for significant growth in 2025, driven by digital and technological innovations. Digital OOH, especially in high-footfall locations like malls and airports, is expected to expand rapidly, contributing to the overall increase in OOH advertising revenue. [Source: Indian Television]

4. How Autonomous AI Shopping Agents Will Transform Retail

Retail’s AI revolution is advancing to a new phase with autonomous AI shopping agents that can complete shopping tasks without human intervention. This shift from generative AI to agentic AI is transforming how consumers discover and purchase products, pushing brands and retailers to adapt their digital strategies and content. [Source: Forbes]

5. AI: Your Digital Lighthouse for 24/7 Customer Engagement

AI is revolutionizing customer engagement by providing 24/7 support, personalizing interactions, and streamlining processes across sales, support, and success teams. It reduces labor costs and enhances customer satisfaction by automating routine tasks and ensuring seamless, consistent help. [Source: CMS Wire]

6. The Art of Localization Strategy: Beyond Translation for Better CX

Creating a personalized experience requires understanding cultural nuances and balancing cost and quality. Effective localization strategies prioritize high-traffic content and adapt to user needs, while also giving users control over language, currency, and region settings. [Source: CMS Wire]

7. Aligning AI Agents With Marketing Automation Technology

AI agents and marketing automation, when aligned, streamline processes and enhance customer experiences by handling repetitive tasks and enabling smarter decision-making. This integration leads to faster campaign launches, higher ROI, and more personalized customer journeys. [Source: CMS Wire]

8. Why the Future of Customer Service Depends on Human-AI Collaboration

The future of customer service lies in human-AI collaboration, where AI handles routine tasks and humans manage complex interactions. This hybrid approach combines AI’s efficiency with human empathy, ensuring a seamless and personalized customer experience. Businesses must balance automation with human oversight to avoid customer frustration and enhance satisfaction. [Source: CMS Wire]

9. 94% of Indian B2B marketers see high ROI with AI: Report

Nearly half of Indian B2B marketers must justify their marketing spend to C-suite executives monthly, with 94% seeing high ROI from AI tools. The main challenges they face include lack of standardized benchmarks, difficulty in attributing conversions, and integration issues between data platforms. [Source: Social Samosa]

10. Synthetic data takes aim at AI training challenges

Organizations are increasingly turning to synthetic data to protect customer privacy and fill gaps in their internal data. Experts predict that by 2028, 80% of data used by AIs will be synthetic, up from 20% in 2024. This trend is driven by the need for better AI training data and compliance with privacy laws like GDPR. [Source: CIO]

February 28, 2025
Weekend Digital Media Round-Up: Agentic AI is Revolutionizing Business and Daily Life, Google Goes Beyond Deep Research Tools, Introduces a New Co-Scientist System, AI driving force behind business transformation & More….

1.Agentic AI is Revolutionizing Business and Daily Life

Agentic AI systems, capable of making autonomous decisions, are transforming industries by enhancing operational efficiency and customer experience. These systems can understand situational contexts and execute tasks without constant human intervention. However, challenges related to ethics, security, and transparency remain significant. [Source: Bitz Tech]

2. Google Goes Beyond Deep Research Tools, Introduces a New Co-Scientist System

Google has introduced the AI co-Scientist, a multi-agent AI system designed to assist scientists in generating novel research and hypotheses using its Gemini 2.0 model. This tool outperforms existing models in various research areas, including drug repurposing and antimicrobial resistance. [Source: Analytics India]

3. AI driving force behind business transformation

Artificial Intelligence (AI) is revolutionizing business transformation across various sectors. Key advancements include predictive analytics, real-time monitoring, and early disease detection in healthcare, as well as hyper-personalization in retail and precision in pharmaceutical manufacturing. Industry leaders emphasize AI’s critical role in meeting evolving customer expectations and ensuring flawless production. [Source: The Times of India]

4. AI Chatbots Are Ready to Talk to Customers. Sort of.

AI agents are transforming customer service by handling interactions more efficiently, with companies like Allstate and T-Mobile leveraging AI for improved communication and user experience. While AI can enhance empathy and clarity, challenges remain in governance, risk management, and data security. [Source: The Wall Street Journal]

5. Google image AI model can now generate humans for ads

Google’s latest update in Google Ads introduces AI-powered human image generation using Imagen 3 technology, allowing advertisers to create customized lifestyle images. This innovation aims to reduce costs and time for photo shoots while offering flexibility in ad creative, with safeguards to prevent misuse. [Source: Search Engine Land]

6. Why you need humans, not just AI, to run great SEO campaigns

AI can assist with SEO tasks like content generation and keyword suggestions, but it lacks the strategic thinking and unique perspectives that humans provide. Effective SEO campaigns require human input to ensure quality, relevance, and to avoid creating low-value content that could harm search rankings. [Source: Search Engine Land]

7. From search to AI agents: The future of digital experiences

AI agents are revolutionizing digital interactions by enhancing search, automating personalization, and driving business efficiency. They analyze, organize, and personalize information in real time, moving beyond passive information retrieval to active problem-solving. Industry experts predict significant transformations in customer interactions and business operations due to these advancements. [Source: Search Engine Land]

8. Cloud, compliance, and cybersecurity: The pillars of building the Next Big Thing in tech

Tech leaders in Bengaluru discussed balancing speed, security, and compliance in cloud operations. They shared strategies for cost-effective infrastructure and data protection. [Source: Search Engine Land]

9. How Brands Are Building Newsrooms And Redefining Media In 2025

Brands are increasingly building their own newsrooms to create and control content, redefining media strategies in 2025. This shift allows them to engage directly with audiences and enhance their storytelling capabilities. [Source: Forbes]

10. Indian e-commerce industry to touch $550 billion by 2035: Report

The Indian e-commerce sector is projected to reach $550 billion by 2035, driven by internet penetration, digital payments, and a young, tech-savvy population. Government initiatives and growing demand from smaller towns are also contributing to this growth. [Source: Social News XYZ]

February 21, 2025
Weekend Digital Media Round-Up: Meta simplifies Advantage+ campaign setup, adds leads campaigns, Deepseek AI Will Increase Data Storage And Make AI More Accessible, Why marketing engagement metrics actually do matter & More….

1.Meta simplifies Advantage+ campaign setup, adds leads campaigns

Meta has expanded its Advantage+ Campaign Setup to include lead generation campaigns, streamlining the process for advertisers by automating targeting, placements, and creative optimization. This update aims to improve performance and simplify campaign management, especially for businesses focused on capturing leads efficiently. [Source: Search Engine Land]

2. Deepseek AI Will Increase Data Storage And Make AI More Accessible

DeepSeek AI is developing innovative AI models that promise to increase data storage efficiency and make AI technology more accessible across industries. By leveraging advanced techniques, the company aims to reduce costs and improve performance, potentially accelerating AI adoption in various sectors. [Source: Forbes]

3. Why marketing engagement metrics actually do matter

Marketing engagement metrics play a crucial role in understanding audience behavior, helping brands gauge the effectiveness of their content and strategies. Beyond vanity metrics, these insights drive better decision-making and foster stronger customer relationships, ultimately contributing to long-term business growth. [Source: Martech]

4. Balancing the human-to-AI mix in B2B marketing

B2B marketers are navigating the balance between human expertise and AI-driven tools to enhance customer engagement and decision-making. While AI streamlines tasks like data analysis and personalization, human oversight remains crucial to maintaining authenticity and building trust in marketing strategies. [Source: Martech]

5. Why agentic marketing is the future of customer experience.

Agentic CX and marketing are transforming customer journeys by leveraging AI to personalize interactions and empower customers with more control over their experiences. This shift focuses on proactive engagement, real-time responsiveness, and deeper customer understanding to enhance satisfaction and loyalty. [Source: CMS Wire]

6. Using AI Responsibly to Achieve Hyper-Personalized Marketing

Responsible AI usage in marketing enables brands to deliver hyper-personalized experiences while maintaining consumer trust. By prioritizing data privacy, transparency, and ethical AI practices, companies can effectively engage customers with relevant content without compromising integrity. [Source: CMS Wire]

7. Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

The lines between digital and physical shopping are blurring as omnichannel retail continues to evolve in 2025. Retailers are integrating seamless experiences across online and offline touchpoints, driven by advanced technologies like AI, AR, and personalized marketing to meet changing consumer expectations. [Source: African Business]

8. Google Ads simplifies conversion tracking with new tag manager feature

Google Ads has introduced a new feature in Tag Manager to simplify conversion tracking, allowing advertisers to set up and manage conversion actions more efficiently. This enhancement helps reduce manual work and ensures more accurate tracking of campaign performance. [Source: Search Engine Land]

9. 2025 Predictions: The Year of Impact for Small Businesses Using AI

Small businesses are set to make a significant impact in 2025 by leveraging AI for personalized customer experiences, operational efficiency, and data-driven decision-making. The growing accessibility of AI tools is expected to fuel innovation and enhance competitiveness across various industries. [Source: 3BL Media]

10. Google Reassures That #Anchor URLs In GSC Are Okay

Google has confirmed that anchor URLs in Google Search Console (GSC) are normal and not a cause for concern. These URLs, which include fragments like #section, are tracked for user interactions and do not negatively impact indexing or search rankings. [Source: Search Engine Journal]

February 14, 2025
Weekend Digital Media Round-Up: How AI-Generated Voice Will Transform The Advertising Sector, Why We Need Neuro-Symbolic AI How AI changed media moderation from human to machine & More….

1.How AI-Generated Voice Will Transform The Advertising Sector

AI-generated voice technology is revolutionizing advertising by enhancing storytelling, improving production efficiency, and enabling personalized, localized content. Brands can now create high-quality, emotive audio content quickly and affordably, while maintaining consistency across various platforms. Ethical and legal considerations are crucial as this technology continues to evolve. [Source: Forbes]

2. Why We Need Neuro-Symbolic AI

Neuro-symbolic AI combines neural networks’ pattern recognition with symbolic AI’s contextual reasoning, enhancing AI’s ability to understand and interpret complex data. This approach is particularly beneficial for specialized fields like B2B marketing, corporate law, and healthcare, where precision and context are crucial. [Source: Forbes]

3. How AI changed media moderation from human to machine

AI has revolutionized content moderation, shifting from human-led to machine-led processes. Platforms like Meta and X now rely on algorithmic AI solutions, balancing free speech with user safety while minimizing misinformation and harmful content. [Source: The Drum]

4. YouTube Expands Access to Communities, Adds New CTV Viewing Insights

YouTube is expanding its “Communities” tab to more channels, enhancing interaction between creators and fans. Additionally, YouTube is improving visibility of Connected TV viewership data to help creators better understand their audience. [Source: Social Meida Today]

5. How emotionally intelligent AI cranks up CX potential

AI’s evolution towards emotional intelligence is transforming customer experience (CX) by enabling more personalized and empathetic interactions. No-code platforms are making it easier for businesses to implement these advanced AI systems, leading to improved productivity and deeper customer connections. The future of CX looks promising with emotionally intelligent AI driving better customer satisfaction and relationship-building opportunities. [Source: Techradar]

6. How Social Media Is Driving E-Commerce (And How Brands Can Capitalize)

Social media is revolutionizing e-commerce by enhancing product discovery, enabling viral marketing, and providing seamless shopping experiences. Brands can capitalize on these trends by creating engaging content, leveraging influencers, and utilizing social commerce features. [Source: Forbes]

7. B2B marketers double down on AI and social media in 2025

US B2B marketers are set to increase their investment in AI tools and social media advertising in 2025, with 60% planning to boost spending in these areas. This trend highlights the importance of advanced analytics and direct audience engagement. Additionally, the use of generative AI at work is expected to rise significantly this year. [Source: Emarketer]

8. Advertisers latch on to rural demand, quick commerce disruption

India’s advertising industry surpassed ₹1 trillion in 2024, with digital media leading the growth at 21.1%. FMCG remains the dominant segment, while rural demand and quick commerce are reshaping advertising strategies. Traditional media like TV and print are seeing a decline in their share. [Source: Live Mint]

9. What marketers can expect as CTV and retail media converge in 2025

Amazon’s Brand+ uses AI to enhance CTV and online video ads by integrating shopping, browsing, and streaming data, aiming for more precise marketing. This shift indicates a significant move towards data-driven advertising, with CTV ad spending expected to surpass traditional TV by 2028. [Source: Marketing Dive]

10. Beyond automation: How programmatic advertising drives innovation in marketing

Programmatic advertising has evolved from simple automation to a strategic tool that leverages AI and big data for highly personalized and effective marketing. It allows for real-time adaptation and precision targeting, making ads more relevant to individual users’ behaviors and interests. This innovation is driving significant changes in marketing strategies, enhancing both efficiency and ROI. [Source: AZ Big Media]

February 7, 2025
Weekend Digital Media Round-Up: How DeepSeek AI just changed the game for LLMs, How Conversational AI is Shaping the Future of UX, Meta AI could become a powerful ad vehicle & More….

1.How DeepSeek AI just changed the game for LLMs

DeepSeek, a startup from Hangzhou, has developed a low-cost AI model that rivals top models like GPT-4, costing only $6 million to train compared to billions spent by competitors. This breakthrough has caused significant market disruption, highlighting the potential for smaller players to compete in the AI industry and shifting the global balance of power in artificial intelligence. [Source: The Drum]

2. How Conversational AI Is Shaping The Future of UX

Conversational AI is revolutionizing UX design by shifting the focus to user-centric approaches and enabling natural, human-like interactions. This transformation is creating new roles and skill sets, such as conversation designers, and is poised to significantly impact society and the workplace. [Source: UX Magazine]

3. Meta AI could become a powerful ad vehicle

Meta is enhancing its AI assistant to personalize responses using user data from Facebook and Instagram, which could make it a powerful tool for targeted advertising. The new “memories” feature allows the AI to remember user preferences, offering precise responses and creating opportunities for highly specific ad targeting. [Source: Emarketer]

4. Why Generative Engine Optimization (GEO) Is the New SEO

Generative engine optimization (GEO) is transforming how brands influence AI-generated search results by creating high-quality, data-driven content and maintaining control over digital assets. Unlike traditional SEO, GEO focuses on enhancing brand visibility and authority in generative AI-driven searches, offering more personalized and immediate responses to consumer queries. [Source: built in]

5. Voice agents will change how you think about your brand and your website

As consumers increasingly use voice agents to interact with brands, the focus of online visibility strategies is shifting from visual design to auditory experiences. This transformation is driven by the rise of generative AI and “zero-click” searches, which provide answers directly without requiring users to visit websites. [Source: Martech]

6. A Unified Digital Experience Is A Boon To Any Brand

Delivering a consistent brand experience across devices is crucial for customer satisfaction and loyalty. Standardizing user experiences and centralizing content under a unique domain name can enhance brand visibility, trust, and engagement. [Source: Forbes]

7. The Rise Of Retrieval-Augmented Generation

Retrieval-augmented generation (RAG) enhances AI model precision by retrieving relevant documents to generate contextually accurate responses. It’s being used across various industries for tasks like content creation, sales lead generation, and improving HR processes, despite challenges like data biases and scalability issues. [Source: Forbes]

8. How global corporations are establishing their own IT and ITES GCCs in India

India’s Global Capability Centres (GCCs) have evolved from cost-saving hubs to innovation drivers in AI, cloud computing, and data analytics. Employing over 1.66 million professionals, these centres now play a crucial role in accelerating global business strategies and shaping the future of technology. [Source: YourStory]

9. How marketing leaders are adjusting Google, AI search strategies

Marketing leaders are shifting their strategies due to AI search, search fragmentation, and potential Google changes. A survey found that many are focusing on non-Google platforms like YouTube and ChatGPT, and measuring success through search snippets and answers rather than traditional rankings. [Source: Search Engine Land]

10. Google opens Meridian, its marketing measurement tool, to all users

Google has launched Meridian, an open-source marketing mix model, to help marketers measure their impact across channels more effectively. The tool uses Bayesian causal inference and integrates with Google’s MMM Data Platform, offering advanced customization and actionable insights. [Source: Search Engine Land]

January 31, 2025
Weekend Digital Media Round-Up: Why does UI/UX Design Play Such a Critical Role in Creating Digital Experiences, How AI and Metacognition Are Shaping UX Research, How AI and Machine Learning are Redefining Customer Experience Management & More….

1. Why does UI/UX Design Play Such a Critical Role in Creating Digital Experiences?

UI/UX design is crucial in digital experiences because it creates positive first impressions, enhances usability, drives conversions, fosters brand loyalty, and ensures accessibility. [Source: Front Lines Media]

2. How AI and Metacognition Are Shaping UX Research

AI and metacognition are transforming UX research by enabling deeper insights into user behavior and decision-making processes. By leveraging AI for data analysis and integrating metacognitive approaches, researchers can design more intuitive and user-centered experiences. [Source: UX Magazine]

3. How AI and Machine Learning are Redefining Customer Experience Management

AI and machine learning are transforming customer experience management by enabling personalized recommendations through the analysis of vast data sets. These technologies also enhance customer support by automating responses to common inquiries, allowing human agents to focus on more complex issues. [Source: Customer Think]

4. How Agentic AI is redefining Business with Smarter Decisions, Seamless Collaboration

Agentic AI is transforming workplaces by autonomously executing complex tasks and making independent decisions, moving beyond predictive and generative AI to enhance operational workflows. This advancement improves customer service and automates processes across various industries, leading to more efficient and responsive operations. [Source: Live Mint]

5. Gaming the future of gaming how generative Ai is shaping gameplay and creativity

Generative AI is transforming gaming by automating repetitive tasks and assisting in game design, leading to more dynamic non-player characters (NPCs) and enriched player experiences. This technology enables NPCs to exhibit dynamic behaviors, enhancing creativity and immersion in gameplay. [Source: Pune News]

6. How Quick Commerce is changing advertising strategies for brands

Quick commerce is reshaping advertising strategies by catering to consumers’ immediate needs through platforms like Blinkit and Swiggy Instamart. This approach allows brands to enhance customer convenience, boost engagement, and test advertising effectiveness rapidly, particularly targeting Gen Z and millennials in urban areas. [Source: Social Samosa]

7. Agentic AI: Unlocking The Next Wave Of Economies, Shaping Socio-Economic Transformation

Agentic AI, characterized by autonomous decision-making capabilities, is driving a profound socio-economic transformation. This technological advancement is reshaping industries by enhancing productivity and efficiency, leading to significant economic shifts. [Source: Business World]

8. Google AI Overviews Come To Circle To Search

Google has enhanced its “Circle to Search” feature by integrating AI Overviews, allowing users to obtain AI-generated summaries for selected images, text, or videos. This update also enables the recognition of numbers, email addresses, and URLs on the screen, facilitating quick actions with a single tap. [Source: Search Engine Roundtable]

9. How retailers are approaching customer experience in 2025

Retailers are enhancing customer experience through personalized strategies and technology. Brands like Guess use customer data to understand buying motivations, while Raley’s and The Tile Shop focus on tailored loyalty programs and adapting tech to meet customer needs. These approaches aim to create deeper customer connections and improve shopping experiences. [Source: Retail Dive]

10. Marketing To B2B Buyers: Understanding The Importance Of 360 Campaigns

360-degree campaigns are essential for B2B marketing as they provide a comprehensive approach to reach potential buyers through various touchpoints. By integrating digital and traditional channels, businesses can deliver consistent, personalized messaging that resonates with their audience, fostering deeper connections and improving conversion rates. [Source: Forbes]

January 24, 2025
Weekend Digital Media Round-Up: Agentic AI will change everything – including marketing, Interoperability’s Role in Creating a Successful Digital Transformation Strategy, LinkedIn Highlights its Advancing Ad Targeting Tools in New Campaign & More….

1. Agentic AI will change everything – including marketing

Agentic AI, the next wave of artificial intelligence, goes beyond prediction and creation to autonomously perform tasks, potentially transforming marketing by enabling hyper-personalization and autonomous campaign management. This shift could collapse traditional marketing funnels into a single step, requiring brands to adapt quickly. The rise of agentic AI presents both significant opportunities and challenges for marketers. [Source: The Drum]

2. Interoperability’s Role in Creating a Successful Digital Transformation Strategy

Interoperability is crucial for digital agility, allowing businesses to integrate flexible, composable technologies across ecosystems. It supports the incorporation of innovations like generative AI into existing systems and can be implemented incrementally. This approach helps companies stay agile, competitive, and responsive to market changes. [Source: CMS Wire]

3. LinkedIn Highlights its Advancing Ad Targeting Tools in New Campaign

LinkedIn has launched a new campaign to showcase its advanced ad targeting tools by highlighting common targeting mistakes. The campaign emphasizes LinkedIn’s ability to connect advertisers with the right audience, leveraging its extensive user base. Despite LinkedIn’s claim of one billion users, it is important to note that this figure includes total sign-ups, not active users. [Source: Social Media Today]

4. How the Next Generation Will Drive AI Adoption

AI tools are still in their early stages, but their potential applications are expanding rapidly. Younger generations, who are growing up with these tools, are expected to lead the way in AI adoption, as highlighted in an infographic from MSCI / Visual Capitalist. [Source: Social Media Today]

5. Google Announces Advanced AI Options for Retailers

Google has introduced new AI tools for retailers, showcased at the 2025 National Retailers Federation Big Show. These tools include customizable AI agents for personalized customer experiences and operational efficiency, as well as enhancements to Vertex AI Search for Commerce and image generation tools. [Source: Social Media Today]

6. Exploring e-Commerce Excellence in D2C Marketing

Emerging e-commerce players and tech enablers are transforming consumer interactions in India’s digital economy. Cashfree Payments has introduced a free program to help businesses scale, with Surat leading the e-commerce revolution beyond metro cities. [Source: MoneyControl]

7. Brand Positioning and Market Strategies for 2025: Experts Weigh In

Experts discuss the evolving landscape of brand positioning and market segmentation for 2025, emphasizing the importance of understanding dynamic consumer behaviors and leveraging AI-powered tools. They highlight the need for brands to focus on value, authenticity, and meaningful connections with consumers to stay competitive. [Source: WWD]

8. Kumbh Mela: India Inc. turns holy dips into marketing goldmines

Companies are investing 70% of their marketing budgets on the Kumbh Mela, focusing on six holy dips to engage with pilgrims through digital innovation and influencer collaborations. Major brands like ITC, Coca-Cola, and Dabur are leveraging this event to reach tier 2 and 3 city consumers, as well as international visitors. [Source: The Economic Times]

9. Younger generations are more drawn to visual quality in AI ads

Younger generations, especially Gen Z and millennials, are more attracted to high-quality visuals in AI-generated ads, while celebrity endorsements are less effective. Despite this, a significant portion of Gen Zers express distrust towards companies using AI for ad creation. [Source: Emarketer]

10. The CIO-CMO Collaboration: Powering Ethical AI and Customer Engagement

The collaboration between Chief Information Officers (CIOs) and Chief Marketing Officers (CMOs) is crucial for ethical AI adoption and enhanced customer engagement. By aligning their efforts, they can balance innovation with responsibility, ensuring compliance and fostering personalized experiences. [Source: The National Law Review]

January 17, 2025
Weekend Digital Media Round-Up: From Local to National: How sellers from small towns are transforming India’s e-commerce with Qikink, Gen Z, luxury and the undeniable pull of ‘interestingness’, How To Reach People At The Right Time With Personalization Strategies& More….

1.From Local to National: How sellers from small towns are transforming India’s e-commerce with Qikink

Small-town sellers are transforming India’s e-commerce by leveraging innovative business models like Print On Demand and Dropshipping. Their unique products and cultural influences are reshaping the online marketplace and demonstrating the national impact of local ideas [Source: Zeebiz]

2. Gen Z, luxury and the undeniable pull of ‘interestingness’

Gen Z is reshaping luxury marketing by valuing “interestingness” over traditional ads. Luxury brands must create engaging, authentic content to capture their attention [Source: The Drum]

3. How To Reach People At The Right Time With Personalization Strategies

Consumers expect personalized experiences, with 71% valuing recognition and tailored interactions. Hyper-personalization, driven by AI, is transforming customer engagement across various sectors. Businesses must continuously innovate their personalization strategies to stay competitive and foster customer loyalty. [Source: Forbes]

4. How SMB Leaders Can Pursue Digital Transformation—And Stay Ahead Technologically

Small and medium-sized businesses (SMBs) often struggle with digital transformation due to limited budgets, staffing, and time resources. Despite these challenges, pursuing digital transformation is crucial for staying competitive and meeting customer demands. SMBs can achieve digital maturity by focusing on high-impact digital investments and leveraging existing resources effectively. [Source: Forbes]

5. Navigating digital transformation: the pivotal role of the Chief Data Officer

Organizations face a complex landscape for digital transformation, influenced by technological advances, economic uncertainty, and geopolitical challenges. Chief Data Officers (CDOs) play a crucial role in aligning data management with strategic goals, leveraging AI and collaboration. Effective digital transformation requires a blend of advanced technology, robust data practices, and strong collaboration. [Source: Tech Radar]

6. Programmatic in the real world: trends helping advertisers differentiate in 2025

Programmatic out-of-home (OOH) advertising is evolving from a tactical add-on to a strategic pillar in media planning, driven by data-driven targeting and creative innovation. Agencies are leveraging proprietary data and new creative capabilities to deliver high-value campaigns. The combination of precision and creativity in programmatic OOH offers a competitive edge for advertisers and agencies. [Source: The Drum]

7. Mobile-first indexing: Everything you need to know

Mobile-first indexing is crucial for search visibility as Google now prioritizes mobile-friendly sites for indexing and ranking. Key practices include optimizing mobile performance, ensuring content parity, and maintaining technical SEO elements. Regular testing and monitoring are essential to adapt to evolving user behavior and maintain search rankings. [Source: Search Engine Land]

8. Optimizing LLMs for B2B SEO: An overview

Optimizing LLMs for B2B SEO involves understanding user intent and creating content that directly answers conversational queries. Key strategies include semantic SEO, technical SEO, and authority building through structured data and credible backlinks. Continuous testing and adaptation are essential to stay ahead in the evolving search landscape. [Source: Search Engine Land]

9. AI in 2025: Five trends for marketing, media, enterprise and e-commerce

AI advancements in 2025 will drive significant changes in marketing, media, and e-commerce. Companies are expanding AI content creation, improving workflows, and deploying AI agents for better performance. Key trends include generative AI, social commerce, and immersive technologies like AR and VR. [Source: DigiDay]

10. From Creativity To Compliance: The Digital Shift Of 2025

Marketers and creatives face increased pressure to deliver more content quickly, making AI and digital asset management (DAM) systems essential. Healthcare organizations are adopting DAM tools to manage content efficiently and comply with regulations. Cybersecurity and content authenticity are becoming priorities across industries, with AI assistants and self-regulation leading the way. [Source: Forbes]

January 10, 2025
Weekend Digital Media Round-Up: Weekend Digital Media Round-Up How AI and automation will redefine consumer personalisation and marketing strategies in 2025, How AI could shape content and ads in 2025, How YouTube’s Big-Screen Focus Is Reshaping Content, Viewer Trends, and Platform Features & More….

1.How AI and automation will redefine consumer personalisation and marketing strategies in 2025

AI and automation are set to revolutionize consumer personalization and marketing strategies by 2025, handling over 80% of customer interactions and enabling hyper-personalized experiences. These technologies will allow brands to deliver highly relevant, real-time content and offers, significantly enhancing customer engagement and loyalty. [Source: Social Samosa]

2. How AI could shape content and ads in 2025

Tech giants and startups have developed new generative AI tools for ads and content, leading to increased adoption despite concerns about copyright and data privacy. Improved outputs and lower costs are driving more personalized and dynamic ads, especially for smaller brands.[Source: Digiday]

3. How YouTube’s Big-Screen Focus Is Reshaping Content, Viewer Trends, and Platform Features

YouTube saw a 30% increase in creator earnings from TV viewership in 2024, with more creators producing high-quality 4K content for big screens. New features like “watch with” and “Parent Code for TV” are enhancing the viewing experience for families and kids. [Source: Digital Information World]

4. Global Survey Unveils Influencer Aspirations, Social Media Trends, and AI’s Growing Role in Content Creation

A global survey by IZEA reveals that 25% of social media users consider themselves influencers, with China leading at 45%. Additionally, 59% of users utilize AI tools for content creation, highlighting the growing role of technology in influencer marketing. [Source: Digital Information World]

5. Where Commerce Media Will Flourish—and Sputter—in 2025

Retail media is set to grow in 2025, with in-store advertising becoming a major focus. Generative AI will continue to influence marketing, but scalability is crucial for its success. [Source: AdWEEK]

6. Generative AI grows up: Digiday’s 2024 timeline of transformation

In 2024, generative AI advanced significantly, moving beyond being just a buzzword. The year saw a surge in AI-powered gadgets and discussions around transparency, copyright, and ethical use.[Source: Digiday]

7. Modern Retail+ Research roundup: Retailers’ e-commerce, retail media and social media strategies were 2024’s biggest trends

Major retailers like Walmart, Best Buy, and Amazon updated their e-commerce strategies in 2024. Marketers capitalized on growing retail media opportunities while maintaining a strong focus on social media marketing [Source: Modern Retail]

8. AdEx releases AURA, an AI-driven Web3 activity analyzer

AdEx introduced AURA, an AI-driven tool that uses blockchain data to provide personalized recommendations for users and developers. AURA aims to enhance user engagement and transparency within the Web3 ecosystem. [Source: Finbold]

9. Particle is a new app using AI to organize and summarize the news

Particle, a new app from former Twitter product leaders, uses AI to organize and summarize news into collections called “Stories.” It offers customizable summaries and aims to reduce AI inaccuracies with human editorial oversight. [Source: The Verge]

10. Govt’s digital initiatives transforming India’s socio-economic landscape: World Bank

India’s digital initiatives have significantly boosted entrepreneurship, business income, and social mobility, especially for small-scale vendors and economically lagging districts. The World Bank highlights the role of digital technologies and the Aadhaar system in transforming India’s socio-economic landscape. [Source: The Economic Times]

January 3, 2025
Weekend Digital Media Round-Up: From global to local: driving brand success through cross cultural marketing, Data-driven consumer insights: How AI and analytics are shaping the future of consumer media marketing, Empowering businesses to overcome barriers and embrace AI transformation & More….

1.From global to local: driving brand success through cross cultural marketing

The resurgence of Chinese tourists post-pandemic and their significant impact on the global travel industry. It highlights the importance of personalized marketing strategies that blend global appeal with local relevance to attract Chinese tourists. The article also emphasizes the role of Huawei’s Petal Ads in helping travel companies create targeted campaigns that resonate with Chinese travelers, enhancing engagement and brand visibility. [Source: The Drum]

2. Data-driven consumer insights: How AI and analytics are shaping the future of consumer media marketing

How AI and data analytics are transforming consumer media marketing. It highlights the shift from traditional, intuition-based strategies to data-driven, personalized marketing approaches. AI-powered tools, such as smart keyboards, enable real-time, contextual advertising, enhancing consumer engagement and trust. The integration of AI in marketing leads to hyper-personalized experiences, improving conversion rates and customer loyalty. [Source: Express Computer]

3. Empowering businesses to overcome barriers and embrace AI transformation

AI is transforming cloud infrastructure by enhancing intelligence, efficiency, and adaptability. Lenovo ISG is making AI accessible to businesses of all sizes through initiatives like the AI Innovators Program and sustainable technologies like Neptune Liquid Cooling. These efforts support India’s digital transformation and sustainability goals. [Source: ET Edge Insight]

4. Privacy pays: Why data protection is the new customer currency

Experts from SBI, Arata, Bikanervala, and Ipsos India discuss the growing importance of data privacy in AI-led marketing. They emphasize robust data protection as a key to building customer trust, navigating complex regulations, and balancing AI capabilities with privacy concerns. The discussion highlights proactive measures and secure data frameworks to ensure compliance and customer confidence. [Source: Afaqs]

5. A new branding playbook: Gen Z, sustainability, & the art of packaging

Gen Z’s focus on sustainability, personalization, and authenticity is reshaping branding and packaging strategies. Brands need to create eco-friendly, story-driven packaging and build trust through honest, purpose-driven narratives. Personalization and meaningful engagement are crucial for connecting with this generation, who value inclusivity and environmental responsibility. [Source: Social Samosa]

6. What the rise of the niche and nano-creator means for influencer marketing

The rise of niche and nano-creators, driven by TikTok’s algorithm, is reshaping influencer marketing. Smaller, specialized creators deliver higher engagement rates and better ROI, leading marketers to allocate more budgets to them. This trend is expected to continue as brands seek targeted and authentic connections with audiences. [Source: Digiday]

7. Five More CX Trends And Predictions For 2025

Customers are becoming less tolerant of poor experiences, giving companies fewer chances to make things right. Despite the rise of AI, the phone remains a crucial support tool, though digital self-service is improving. Hyper-personalization and indistinguishable AI-human interactions are enhancing customer experiences, but human-to-human communication remains essential. [Source: Forbes]

8. How AI Is Quietly Transforming E-Commerce Search And Discovery

AI is revolutionizing e-commerce search and discovery by moving beyond traditional keyword searches to deeper, more intuitive classifications. This approach enhances customer engagement and conversion rates by providing highly relevant product recommendations. AI-driven search algorithms continuously improve by learning from user behavior and preferences. [Source: Forbes]

9. The Future of Gaming is Gen-Z on Smartphones Earning Millions

Gen Z gamers are earning millions through esports competitions like the 2024 PUBG Mobile World Championships. The event, held in London, featured 16 teams competing for a share of $3 million. The popularity of such events highlights the growing influence of mobile gaming and esports among younger generations. [Source: Bloomberg]

10. AI from India, for India and the World: Shaping future with emerging tech

Cross-channel marketing strategies can boost conversion rates by up to 31%. Businesses see significant engagement and app stickiness improvements by using multiple channels like email, SMS, and push notifications. Tailoring these strategies to regional and industry-specific nuances is crucial for optimizing results. [Source: Marketing Tech]

December 27, 2024

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