Transformation

Digiverse – Marketing Data
Integration Tool | LS Digital

Struggling to manage multi-channel campaigns? Digiverse helps streamline digital marketing operations with automated reports, real-time dashboards, and AI-powered insights.

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Digiverse

LS Digital’s DigiVerse is the ultimate solution for streamlining your marketing operations. Our cutting-edge tool offers a comprehensive collection of features and tools to enhance your digital marketing processes and drive business growth.

DigiVerse seamlessly integrates with a variety of platforms, including marketing platforms like GA, Facebook, and DV 360, analytics platforms, ecommerce platforms, marketplaces, internal CDP/LMS/CRM and more. This allows for the collection of end-to-end performance data for all your digital campaigns in one place, making it easy to track and optimize your marketing efforts for maximum impact.
With Multi-Channel; Multi-Platform and Multi-Partner operations, 95% of Marketing professionals are dealing with many business challenges in day-to-day operation.
As a result of these challenges, brands often find it difficult to track the following efficiently-   

1. Changes in media mix over the past few years. 
2. KPI values (CPL/CPC) over time 
3. Comparison of the Performance of product A vs. product B in the digital scenario 
4. Rise in scale of business units in digital scenarios 

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Benefits of
Partnering with us?

Operational Cost and Time Saving

1. Automated daily reports, reducing reporting time for teams 
2. Track milestones, tasks across teams, partners to reduce overheads 

Data Collation and Presentation

1. Dashboards with different views for different users 
2. Connect backend data systems like CRM, Call Centre Data, CDPs for end-to-end user journey tracking 

Data Driven Decision Making

1. Connect platforms, backends to setup marketing data lake 
2. Use data for planned vs actuals, performance insights, automated alerts 
3. Implement AI/ML use cases like media mix planning, predictive analysis, lead scoring 

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Mobile Ads certified

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Related case-studies

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Frequently Asked Questions (FAQ’s)

1) What is DigiVerse by LS Digital?

DigiVerse is an advanced digital marketing operations platform designed to unify, automate, and elevate your marketing management experience. Built by LS Digital, DigiVerse acts as your all-in-one solution for streamlining complex workflows, integrating campaign data, and fostering seamless collaboration between brands and agencies.

2) Can we integrate DigiVerse with other tools and platforms for our clients in future?

Yes, DigiVerse holds the capability of getting integrated with multitude of platforms. Whenever such requirement is raised, do not hesitate to contact the DigiVerse Team, for guidance on new integrations.

3) How does DigiVerse help in KPI tracking and campaign comparison?
DigiVerse streamlines and enhances KPI tracking and campaign comparison through a range of features purpose-built for marketing teams and agencies:1. Centralizes campaign KPI data from multiple platforms into a single dashboard.2. Provides real-time, role-based dashboards for instant KPI tracking and comparison.3. Automates daily and historical reporting to reduce manual effort and errors.4. Enables planned vs. actual performance analysis for budget and result comparisons.5. Supports direct side-by-side comparison of multiple campaigns, products, or channels.6. Customizes comparison metrics so teams can focus on what matters most.7. Increases data reliability by minimizing manual data collection and entry.


4) How does DigiVerse help streamline marketing operations?

DigiVerse helps streamline marketing operations by centralizing and automating complex workflows across multiple channels, platforms, and partners into a single platform. It integrates seamlessly with marketing and internal tools (like Google Analytics, Facebook, CRM, LMS, CDP), enabling real-time data consolidation for unified campaign and performance management.

5) What kind of insights can I expect from DigiVerse dashboards?
DigiVerse dashboards provide a powerful, real-time view of your marketing performance, delivering actionable insights that help accelerate strategy and decision-making for brands and agencies.Here’s what you can expect from DigiVerse dashboards:1. Comprehensive Campaign Overview2. Key KPI Tracking3. Planned vs. Actuals4. Trend & Historical Analysis5. Custom Views by Role6. Agency and Product Comparison7. Workflow & Collaboration Tracking8. End-to-End User Journey9. Customizable Data Integration


6) How will DigiVerse help in improving our Marketing Efficiency?

DigiVerse provides with all the data combined, from multiple platforms, campaigns and accurately mapped with just the relevant information, for accurate and more-timely analysis.

7) Can we control who has access to specific data within DigiVerse?

Yes, DigiVerse comes with a Role-based Access Management System, which provides each user, getting assigned with roles having relevant access rights assigned to it; Therefore, aiding with control on who gets access to which data

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