CoMMet

Ushering you into the future of Digital Marketing Operations Management

CoMMeT, an acronym for Confluence of Media, Measurement & Technology, is a cutting-edge technology designed for programmatic marketing. CoMMeT addresses the challenges faced by brands and advertising agencies in media buying, optimization, and measurement processes. Leveraging both third-party and LS Digital’s proprietary marketing tools, it incorporates innovations, API integrations with ad technologies, AI, and advanced measurement techniques to provide data-driven insights.

It enables the centralization and deployment of Publisher Guaranteed Deals and auction-based buys for Display and Video across 70+ Ad Exchanges, YouTube, Audio Ads, Connected TV, and DOOH. This comprehensive approach supports advanced optimizations and measurement for your campaigns.

CoMMeT provides deep insights into campaigns through a centralized system that includes multiple ad exchanges, media measurement platforms, dynamic creative optimization technology, and data visualization and synchronization tools. Key features that enhance efficiency include de-duplicated reach, multi-audience optimization, and the ability to see the impact of branding on Organic and Paid Search.

By simplifying the programmatic adoption journey for brands, CoMMeT ensures that your marketing efforts are streamlined and optimized for maximum performance.

Benefits of
Partnering with us?

Operational Cost and Time Saving

Automated daily reports, reducing reporting time for teams
Track milestones, tasks across teams, partners to reduce overheads

Data Collation and Presentation

Dashboards with different views for different users
Connect backend data systems like CRM, Call Centre Data, CDPs for end-to-end user journey tracking

Data Driven Decision Making

Connect platforms, backends to setup marketing data lake
Use data for planned vs actuals, performance insights, automated alerts
Implement AI/ML use cases like media mix planning, predictive analysis, lead scoring