Category: Social Media Optimization (SMO)

3 Amazing Tips on Using Social Media to Engage with Online Shoppers
Shopping is one activity that never leaves people satisfied. The different factors such as; fashion, promotions, offers, discounts and improved lifestyle, make people crazy to try new shopping ideas. Social media is one factor responsible to drive a huge level of engagement of online shoppers. The different mobile apps and websites have made the young shoppers addicted to online shopping.

Growth in Online Shopping:

On a good note, there is one thing common, especially in women, irrespective of how many clothes you have in your closet, you have nothing exciting to wear when you are invited to attend a special event. This is because we get bored to see the same clothes in the closet and the exciting pictures on the web fascinate us more. That is the time when we realize the impact and importance of online shopping.

According to a recent survey, 60 percent of people are dependent on social media and mobile apps for their shopping needs. More than 80 percent of people are engaged in social sites, out of which, women and young shoppers are great contributors. In one simple statement; ‘With the help of social media, you can try hundreds of dresses without trying at all’.

One of the major confusions yet in the minds of businesses is how to engage the online shoppers through social media.

These 3 secret tips for engaging with online shoppers will turn your confusions to conclusions:
1. Content:
Your content plays one of the vital roles in engaging the audience/customers. Your brand must generate valuable content for the customers so that they return to you every time. One of the best examples is Google Search Engine itself. Google has never publicized its brand in the market as a search engine. However, 90% of people are dependent on Google for their research and content. This is due to the strong contents displayed on this social search site.
1. Entertainment:
Do not be too informative to display your product. Visitors love to be entertained and it is logical that you cannot reach a huge number of people to entertain them. Urban Hilton Weiner organized a campaign where visitors were entitled to a $10 discount coupon on tweeting a selfie by trying on some clothes with an Urban selfie hashtag. This event dragged a good number of visitors who loved to see their selfies rolling in their favorite outfits.
1. Communicate:
Attend to the visitor’s suggestions, ideas and complaints. This really works in the social media business. Remember the true meaning of socialization. It means to socialize and not to sell. Engage in public forums, discuss with people and make a connection with your visitors. The closer and regular you connect with your visitors, the stronger will be your base of business. Many businesses leave a toll free number or create a chat forum for their products, so that customers can reach each other and discuss their reviews of the products of the company. One great example is the Amazon shopping site.

Logic Speak:

The Law of Gravity teaches us what you throw up, comes down to you. Similarly, you throw up stones, stones will return to you, you throw flowers, flowers will return to you and if you throw customer deals on products, great deals will return to you!

Sources:

https://image.slidesharecdn.com/ecommerce-techcampmemphis-slides-141102125915-conversion-gate02/95/ecommerce-trends-for-2015-9-638.jpg?cb=1415909008

https://www.postano.com/blog/13-best-social-media-campaigns-of-2013

https://www.jeffbullas.com/2014/07/15/5-clever-social-media-marketing-campaigns-that-went-viral/

Related posts:

Tips to Use Social Media to Optimise Your SEO Activities

6 Effective Tips To Use Social Media For Customer Support

Social Media Tips For Small Businesses
August 1, 2015
Effective Tips to Grow Your Youtube Channel’s Fan Base
Haven’t you become addicted to some of the information or news on YouTube? For instance, think of how many of us actually go to a different video player except for YouTube, to check the trailers and reviews of the new releases? YouTube has become the leader of video blogging and digital marketing.

Many well established companies and industries today, give the credit to YouTube for their success! One example of these industries is the real estate market. The video contents on YouTube to explain the layout and various other amenities planned by the constructor for his real estate customers or investors are a major hit which got them a huge number of inquiries.

YouTube is not one name, it is a market, where people come, tell their story and rest is all the audience, who perform the climax!

Why do you need YouTube?

To make this question precisely, let me ask you this way, why you don’t need YouTube?. The reason of this curiosity is because; digital marketing is majorly dependable on YouTube today.

Let me share with you some more examples of a few companies and brands, who share their success stories with YouTube as the main reason. The popularity of videos such as; Coffee with Comedians in cars, Super Woman and Button Poetry cannot be ignored, as these built a great fan base through number of viewers.

YouTube is not limited to a team, company or brand. In fact, the channel has popularized more of individual videos, and one major example, who has hit the popularity, is Justin Beiber.

Increase the number of subscribers and improve your fan base in three easy steps:

I do not dream of success, I simply upload it on YouTube
1. YouTube as a word of mouth tool: Just like the rule of how the word of mouth spreads the news, YouTube helps to spread the fan base through digital marketing. In very simple language, one fan watches your ad, informs another fan about it and so on. The larger your number of fans, the quicker it will be for you to become famous.
1. Content is the king: A good quality video content is a hit point for the desirable success. If you watch the success bar of YouTube celebrities, you would see a frame around them that gets bigger and bigger after every view of their video. This frame is the fan base or fan following. One of the best examples to explain this is ‘The Moz’ (Daily SEO Fix). The service was launched in 2012 and within a span of just 3 years, it has already reached 12,427 subscribers and 375,252 views (still under count).
1. Optimisation is the key: Create a YouTube channel, post your music videos, tutorials, snippets, funny moments or anything you believe that can win you popularity. Social media is one platform that has the highest number of active fans. They love to laugh, share, and cry with you. Make a mailing list of your friends, send them your YouTube link, connect with a number of people on the social sites and ask them to watch your link on YouTube. This is the best way to get more subscribers for your link. If you still wish to know how, then one word will explain it all and that is – Coca Cola! Even a common person, who doesn’t know anything about marketing, knows what Coca Cola is. Due to its universal fan following and popularity, you can find this soft drink, virtually in almost every corner of the world. The list of videos goes on and on and on.
LogicSpeak: You need to rehearse to get the best fan base as the competition is tough today. Keep it moving and keep it lively. Regularly, let your fans know what is behind the scene and what’s more in store for them. This will make them stick to you always. Upload your rewards, innovative ideas, suggestions, tips, shows and anything that you believe can make you a hit in the market.

If creativity overrules the business rules, digital marketing overrules all the other tools

Just like any other business rule, YouTube has its own guidelines to follow and the web is a fantastic tool to find these out.
July 21, 2015
Linkedin Long-Form: A Powerful Marketing Tool to Add To Your Campaign

Sharing your expertise and knowledge has become easier than ever through LinkedIn Longform. Initially, this platform was confined to the popular influencers only. However, they could not ignore the wonderful ideas and knowledge other small businesses and professionals had, who were unfortunately not so famous.

As this exclusive blog publishing feature is rolled out for all the LinkedIn users, why not make the best out of this opportunity. It will give you a perfect platform to further build your personal brand by garnering the right exposure.

Gain more visibility

Share your knowledge and expertise, build trust, create a large community and become a well-known thought leader, people would seek advice from. Isn’t it a perfect strategy to gain that dear visibility you are seeking for?

Social media platforms like Facebook, Twitter and LinkedIn are wonderful tools to get that required visibility. But, you need to have ‘something’ to promote! LinkedIn Long-form will give that ‘something’. Have a look at the following long-form of Deepak Chopra, one of the popular influencers.

Wonderful excuse to stay connected

As a marketer or businessman, you attend several conferences and events online and offline, meet several people and build connections. Over a period of time, you simply forget them. If you wish to create your brand’s visibility, you need to keep connections fresh. Long-form gives you that wonderful excuse to stay connected and revive your relationships online. You can get in touch with them by asking for their feedback on your content through messages or through comments, thus indirectly promoting it.

This is the comment section of the same long-form given above. To get some more idea about how engaging post are written, check out some the popular influencers like Arianna Huffington, Richard Branson, Daniel Goleman, Bill Gates and others on LinkedIn Pulse.

Writer-friendly Interface

Writing on a longform platform is as easy as shooting the fish in the barrel with its easy to understand interface. Have a look at screen shot given below.

You have to simply choose an appealing image that justifies your content perfectly and makes your post look pleasing. Write an attractive headline that grabs your readers’ attention. (Read on to find what type of content works on LinkedIn).

LinkedIn can drive shares and engage your connections

Let’s have a look at the power LinkedIn long-form cherishes online.

Did you know LinkedIn long-form posts gains more than 300 likes, 25000 views and over 200 comments? Even on a normal day, LinkedIn’s Slideshare is visited by almost 4 million people who upload around 13000 new pieces of content.

As per the survey, 80% of B2B leads come from LinkedIn, unlike Twitter, Facebook and Google+ that generates only 12.73%, 6.73% and 0.21% leads respectively.

So, LinkedIn is much more than just building relationships and creating brand awareness. It goes further to generates leads and increase your conversion ratio.

So, to conclude LinkedIn long-form is the must have tool and should be added to your marketing campaign right away!

LogicSpeak:

Well, we have a smart tip for you! Include some influencers and expert tips in your content and inform them that they are included through a message. Ask them to promote the blog on their social platform, as a favour. Believe it or not, people are very generous. They like to do favours. Also, mention that you will be happy to help in return, whenever they need. This will do the trick!

July 11, 2015
Increase Your Followers With Right Twitter Etiquettes
Has someone retweeted your tweet or followed you lately? If yes, then congratulations! It means people appreciate what you have to say and like to share it with their followers.

Twitter has gone beyond a tool used for branding. Brands use it as a means of attending real-time queries by the consumers. As a user or a brand on Twitter, you need to know these Twitter etiquettes. These will help you understand how to respond when someone follows, retweets and more.

So, let’s look at some twitter etiquettes that can help you increase your followers and have that right impact.
1. Follow them
Have a look at users’ profile that retweeted your tweet or followed you. If you think they can really add value or give you some valuable information, follow them! If not, then simply thank them by sending a direct message.

There is no obligation as such to follow back when they follow you. Following is a lot like having friends in real-life. Therefore, who you follow tells a lot about you, what you exactly do and where you stand. Therefore, think before you follow someone.
1. Add to list
Twitter list is the new ‘follow’ for marketers, small businesses and even large organisations. It is the best way to organize your followers with grouping method. Create a list of people can really make an impact on your business and ensure you never miss a tweet from them. For instance, if you are small business owner you can create separate lists for customers and potential customers. Check how Cadboury has created their lists.

Another interesting thing about lists is it lets you take a sneak peek into your competitors every move. Simply add them to private lists, and they won’t know you are watching them!

Twitter gives you an added bonus by allowing you to subscribe lists of individuals and brands, you think are influential and suits best to your marketing campaign. Simply click on the subscribe button as shown below.
1. Reciprocate
If you do not wish to follow the person who retweeted your tweet, simply check his/her tweets. See if you find any tweet worth sharing and retweet it.

Twitter gives you even better way to reciprocate by recently introducing an ‘Add comment’ feature to retweets. It enables you to add a comment with 116 characters justifying the reason of your retweets. Check the example given below:

https://www.justaskjulia.co.uk/wp-content/uploads/2015/04/comment-and-retweet2.jpg
1. Retweet a retweet
Say, you highly revere a celeb and retweeted one of their tweets. What if that celeb RTs your RT with a wonderful comment! You would certainly like to RT that RT and let your followers know that your favorite celeb has replied with a comment!

The same applies to you and your followers. RT your RT with some more quality content. This way you can recognize the retweeter, by displaying the concern to give more value.
1. Direct Message
If you have large number of followers, sending a thank you note every time someone follows you becomes tedious and time consuming. To solve this problem, there are several tools available that sends automatic ‘Thank You’ note when someone follows you. So, increase your productivity with tools like SocialOomph, Twitter DMer, TweetDeck and others.
1. Ignite discussion
Keeping your followers hooked is the key to successful social media marketing. There are several ways to do this. One of the best ways is to keep your conversations alive. Keep interacting with people who retweets, favorite or follow you. Replying to the retweets with a question and start the conversation. This will enable other users to follow the conversation thread. See how Nike keeps their followers tugged with conversations.
1. Mention in groups
Sending separate ‘thank you’ tweets for every other follower or retweeters is time consuming. The best way is to list down all the users who retweeted your tweet or followed you. Using the @mention feature and thank them all at a one go.

LogicSpeak:

Keep making friends on Twitter and follow the right people who you think can help you in your marketing campaign. Always retweet with a comment and acknowledge your followers and fans by favorites or direct messages. Follow these Twitter etiquettes and have that desired impact on your social media community.
July 5, 2015
Tips To Promote Your Blog On Social Media
If you have spent quality time creating content you think is great, then it is also time that you start raking in the benefits of content marketing. Now content marketing using free options such as SEO, social marketing would be the preferred way to go for individuals like you. It may not be viable to spend money on paid as for your blog or site promotion just yet.

Gamut of social media platforms to tap

Social media is the hot buzzword today and has been for quite some time. Promoting your content though on the usual Face book, LinkedIn and Twitter is just part of a larger canvas that you have at your disposal and you need to know about the rest.

Here is how you can go about the whole process of leveraging your content so as to promote it on social media platforms.
1. It all starts with the content itself. What you create has to be intriguing, relevant, and unique with catchy titles as well as images. Now that you have these, you are ready to share it with the world. You have tools to check the effectiveness of your titles and how a bit of tweaking can make them stand out and get noticed.
2. Content has to be such that it makes life easier for customers. They should feel motivated to go online and carry out their transactions, especially when it comes to service industry like banks.
One example of this is the initiative of Barclays to enable customers who are not that tech savvy to go online. Their Digital Eagles project has led to the accessibility of in branch customer services for many of their customers at their homes. The project is also remarkable from the “human touch” perspective.
1. Make it easier for people in social media to share your content. Add relevant and crisp Meta tags so that the gist of your content is displayed correctly. Make use of tools to check out if your content pages are optimized as they should be for display on social media.
2. Make it also easy for your visitors to share your images. You can use tools like SumoMe that enables your visitors to just hover on the image and share them.
3. Ensure your content is optimized properly for display on mobiles. Today, 20% of the traffic is generated from mobile devices and you cannot afford to ignore them. Brands like Mashable are making use of content curation on Scoop.it to gain visibility through the creation of apps for iPad users.
4. Create snippets that your visitors can share through Twitter. Here too, you have apps like Clicktotweet that you can add to the blog or site and help your visitors.
5. All new content that you have created should be shared multiple times so that they get noticed. Make a schedule such that you are able to share it since you do not want to miss out on any visitors who may not be online when you post your blog on say Twitter.
6. It is also advisable to identify the optimum time to post your content. You can make use of a tool like Buffer that will enable you to schedule posting of content at different times to that you are able to target a broad spectrum of your audience. There are other tools like Socialbro and Face book Insights that are useful as well. You need to try out different times and days to find out what works the best though.
7. Reach out to communities other than popular social media platforms as they too can generate traffic. One example is Scoop.it that curates content. This is where many people post their content for many others to follow and share it among various social channels. The idea is to get more and more visibility and through that even more shares. Instead of doing it all by yourself, you are making use of popular community boards to do the needful for you.
8. It is advisable to know about the bloggers in your niche and leverage that information. You should read as well as share other posts and also comment on them. Ensure you specify the Twitter handle of that blogger. People will return such gestures and it is a win-win situation for everybody.
9. Use social bookmarking effectively through sites of high profile such as Reddit, StumbleUpon, Delicious and Digg. This too involves some effort from your side to read, comment on other posts within these sites but is well worth the investment.
To summarize, it can be said that great content requires the exposure and visibility it deserves. Forbes for instance has managed to incorporate these ideas into their social media strategy and boosted readership tremendously.

You too can gain a lot from the above mentioned steps and lend a huge boost to your blog or site in terms of visitor as well as search engine attention.
July 4, 2015
Optimize your Social Media Campaign with Hashtag Engine Optimization (HEO)

You come across several #hashtags everyday. Do you wonder what are they meant for? Do they really help marketing guys to get high traffic on their social media platforms and websites? If you have these questions then you are at the right place.

Hashtags got instant fame when it was first introduced on twitter. It also took no time for marketers to use this powerful tool to reach the right audience within a short time. This gave birth to a new marketing strategy that focused on Hashtag Engine Optimization (HEO). Before we move on to learn what HEO is, let’s first understand the basics.

What is a hashtag?

In simple words, it is a word or phrase preceded by ‘#’ hash symbol. A hashtag helps to identify the content related to a topic people are interested in. To help make search in the Twitter easy, Hashtag was born. Due to its popularity, other social media sites like Google+, Facebook, and others adopted and encouraged it readily on their sites. Hashtags allow people to find their desired topics on social media websites effortlessly by simply clicking on them. They hold power to drive huge traffic from social media networking sites to a website.

What is Hashtag Engine Optimization (HEO)?

To bring in heavy traffic on your social media sites and websites, it is important to optimize your hashtags with the latest trends. Finding the relevant and trending hashtags, creating appropriate content around them, using the right hashtags effectively to get a wider coverage and bringing heavy traffic to social media sites and landing pages is what HEO is all about.

Why you should start your HEO right away?

There are two important reasons why you should start your HEO right away! Firstly, there is a very low competition as HEO is still at its infancy stage. Second and the most appealing reason is compared to other marketing strategies it gives you immediate results.

How to use optimize Hashtags intelligently?

Before you start your campaign, you must first understand the keywords relevancy and how it best relates to your brand or product. For instance, you are writing a blog on ‘Top 5 must places to visit in India’ think about the most relevant keywords or phrases that relates to your blog post. Think what your target audience would probably search for when they wish to visit India. You can use hashtags like #mustvisitindia or #bestofindia or on similar lines.

Let’s take an example of an online community called Promocave. It is a place where authors and writers market their books and interact with their favorite authors. They came with a campaign wherein, if you are a writer or an author of any book, you simply need to follow Promocave on Twitter and simply tweet – ‘Welcome book writers to twitter #amwriting #Promocave’. When you post this tweet, Promocave immediately finds you and starts introducing you to other writers and famous authors, thereby drastically increasing your number of followers! A simple hashtag has a power to bring heavy traffic to your social sites.

Where to find popular and relevant topics for hashtags?

Now you know how hashtags can help you send your message effectively and hook your audience to the conversations. But, the question is where to find the relevant and trending topics for hashtags? No need to worry. Here are some tools that can help you.

Hashtags.org is a free tool that can help you find what is trending over past 24 hours. They also have a paid service that allows you to monitor and store hashtags.

What The Trend can help you get twitter related statistics and information. It allows you to see city wise trends, national trends and even global trends. A great place to derive inspiration if you are a blogger!

Trendsmap is quite different from other tools mentioned above. It visualizes the hashtags and exhibits them on world map. You can see the current trend by city, country or continent.

Logicspeak:

Make sure you keep the subject relevant and don’t crowd your tweet with too many hashtags making a bad impression. Start your own campaigns by using popular keywords. Get popular keywords ideas from Google Keyword Planner and base your hashtags on them. Also, by following other similar subjects and trends you can get more ideas.

June 27, 2015
Tips to Use Social Media to Optimise Your SEO Activities

Despite talks and debates of SEO being outdated and no longer useful, it is still relevant and can be synchronized with social media for attaining desired results. The increasing inclusion of social media within search engine results reveals the importance of social media in influencing decision making. Also, this implies search engines too, concede to the fact that social media is crucial.

For higher visibility in search engines, it becomes inevitable to infuse social media within the framework of your SEO strategy and enjoy viable traction. Today, SEO has evolved beyond keywords and link building while steering well optimized content across a diffused based of viewers across diverse platforms.

Higher viewership statistics across various social media platforms imply better traffic and high chances of conversions. This makes it imperative to gain/acquire high level of insights about the product/service in offering in midst of the social media viewer base

How to sync social media strategy from the SEO perspective –

Content

SEO Perspective – Even today, content is the king, be it SEO friendly website content or posts uploaded across social media channels. Remember, the content should have a high ‘instant connect’ factor. Of course, it should be reader friendly and as relevant as possible.

Social Media Perspective – Valuable content can be and has to be shared. Your website should have in place social media share buttons for Google+, Pinterest, Linkedin, Twitter and even Facebook enabling readers to click on them and share the content they found useful with others.

Also, remember your focus should be on the number of ‘shares’ and ‘retweets’ rather than on ‘likes’ garnered. To put it simply, social media has taken the place of word of mouth marketing which was quite prevalent before the ecommerce era. For more tips on how to increase content related shares and retweets, you can check the following post (please add our post) 6 Ways to Create Content Your Readers Will Share.

Images & Videos

SEO Perspective – Though images and videos fall in the content bracket, they have to be considered separately and emphasized upon greatly. If images and videos are creatively made and optimized they rank well in the search engines too. Ensure they are named well as per SEO parameters viz. filename, text surrounding image, image linking, alt text and keywords making them visible in relevant search

Social Media Perspective – Make sure the images/videos you upload are not only informative, relevant but even practical in approach. They should be capable of generating interest and encourage shares amongst viewers. It makes sense to be proactive and share them across multiple image and video sharing sites such as Instagram, Flickr, Pinterest, TwitPic and so on. Also, remember to upload images/videos in formats which are compatible across multiple devices.

Finally, it makes sense to keep the end user in mind when finalizing the images or videos, after all they are the ones who will be viewing. To be on the safe side, use creative images and videos but avoid highly abstract ones which are likely to be misconceived by the viewers.

Profile and Engagement Quotient

SEO Perspective – Each one of us knows Google’s (major search engine) affinity towards quality content. It is advisable to set up your authorship profile complete with the required information especially real name and a high quality image of yourself. This goes a long way in building up trust and authenticity of the writer. Also in instances of the writer contributing to the sites it does relate to authority, expertise while boosting up the visibility of not only the writer but the other sites too.

Social Media Perspective – Expertise, experience and your image matters on the online platform as well. Your interaction with viewers on your website and social media channels – customers, old and new and even occasional visitors should create lasting impression. It pays to be helpful, cooperative and guide them to make suitable decision in relation to their queries or when resolving their issues. In a way, they should feel they are on the right track and guided by experts in the area of interest.

Moving on the crux of the matter – Accountability – Yes, you need to measure and quantify your efforts to ascertain its impact and effectiveness. And that is possible by using the Google Analytics dashboard. Just login with your account details and get hold of varied data which you can further analyze to improvise your social media performance. Useful data insights such as which social media channel works best for you, device based viewership analytics, newsletter signups and much more.

When working on accountability what matters is how much attention you pay to your data and how well you are able to analyze it.

Logic Speak:

Going forward, the blend of SEO and social media is very much inevitable. Their synthesized and cohesive approach can go a long way in promoting and creating a lasting impression in the viewers’ mind relating to your brand presence, products and services.

June 13, 2015
6 Effective Tips To Use Social Media For Customer Support
As a smart marketer and business owner you need to think beyond just gathering traffic to your social media platforms. You need to take a step further and take measures to focus on relationship building and providing customer service through social media. This is because advantages of social media no longer remains confined to mere brand awareness. It goes ahead to help you retain your customers and develop your businesses.

For a businessman, hearing what customers have to say about the products and services offered by their company on social media would be a precious tool! But, how to get that valuable feedback from your loyal customers?

You can do this in two ways – through regular content marketing or having conversations with the existing customers. Following are some of the interesting tips that can help you achieve this.
1. Customer support beyond generic style
Connect with your customer in real time. Invite them for conversations. Go beyond the generic style “Please call us, so that we can resolve your query.” Give them instant solutions when they discuss their problems or queries online.

For example, check the Reebok twitter streamline and how they redress their customer complaints.

The consumer has displayed the defect in the product live on twitter and that is quite a serious issue for a well established brand like Reebok. Look, how they managed to handle this complaint subtly.
1. Be attentive
It makes us feel unsettling and rude when someone does not heed to what we speak? The same will hold true when your customers have to say something and you fail to pay attention on social media. Conversations are always two-way process and so when you invite someone to join your conversations, it is expected you to be supportive and attentive to solve their queries and have lasting customer relationships.

For instance check out the Nestle Maggi’s twitter streamline to see how they are addressing their recent ban issue.

Maggi is making every possible effort to retain their customers by addressing their complaints live on twitter, promptly.
1. Avoid delayed responses
Delayed responses can create a blunder for you. Your delay can become more of a trouble than the initial query. On social media, as you know, it takes no time to create a social media embarrassment with its lightening fast speed. Even a day lag in responding can be shattering for your company’s reputation. So, make sure your social media team responds promptly.

For example, look at the above given Maggi Twitter Streamline image, you must have observed that there is hardly any time gap between the tweets and their replies. We don’t know what happened at the end of their conversation, but still we can see the efforts made by the company to redress the complaints. At least, it doesn’t make you feel ignored, but instead valued.
1. Keep your profiles active
What do your customers see when they visit your page? Do they find an abandoned page with no latest updates? If your answer is yes, then it is high time you keep your profiles active on the social media platforms. A stagnant page with no conversations and updates leaves a negative impression that the company does not value its fans.
1. Face the complainers directly and promptly
It is quite understandable to have an urge to answer back angrily when you spot an outrageous tweet or comment on Facebook page. Well, the best way to handle this is, face it promptly! Suppress your anger and respond with something positive and thoughtful. Surprise your critic with something positive by sending a direct message or responding on the respective forum. You never know your convincing response may turn them into your advocates!
1. Watch for competition
Scan the customer review sites regularly to see what your customers have to say about you and your competitors. It is worth launching an offer when you find your rivals having special offers, to avoid missing out your customers. Come up with some contest or bring up something interesting to keep them hooked to your brand.

Again, let’s take an example Reebok. They came up with a campaign where they tweeted about Camille Lbaz who wishes to give signed Lifters to her fans.

Once Reebok sent the lifters to the address, see what they do next and delight the winner.

They sent a personalized note to the winner and on the next of the delivery, asked the winner how was his first experience with the Lifters. Hey! What else do you want to hook the customer? Probably, the winner is now their potential customer for their upcoming pair of Lifters!

Through these strategies thousands of businesses have successfully sparked new life to their marketing campaigns and inspired customer loyalties. So, go ahead apply the above given tips and build vital customer relationships and retain them.

LogicSpeak: It is important to ensure that the content you market on these social media platform should create curiosity and add value to their knowledge. Having free conversation on the value content will help you give engage your customers giving them an extraordinary experience and inspiring them to recommend your products and services, thereby achieving customer loyalty.
June 12, 2015
5 Tips to Get Started With Visual Storytelling on Facebook
Story telling is a great way of relating to each other and to the world as a whole. Moving on from a real time platform, you now have a virtual platform through the Internet to showcase your stories and connect with fans and viewers all the way, crossing every possible barrier.

Within social media sites, Facebook stands the top contender for outreaching to a wide number of fans and followers. Remember, Facebook users not only love images but also like commenting, sharing and clicking on links through them too. Speaking of the Engagement factor, Facebook posts with images enjoy an engagement factor of almost 93%, more than 100% comment and also more than 80% clicks on links on image posts.

Now, how to go about visual storytelling on Facebook – Begin with these 5 vital tips –

1. Ideas and Inspiration

Post visuals and videos that actually inform/guide viewers on how to make the best use of your products or services. Your viewers could be real or potential customers who would prefer to spare a few minutes viewing or watching them.

https://www.facebook.com/Pepperfry/photos/pb.111599995603231.-2207520000.1428662399./779232532173304/?type=3&theater

Ideas and Inspiration by Pepperfry

PepperFry, a leading furniture e-tailer in India offered a neat tidy furniture solution concept keeping in mind people who are frequently changing residences. If you look at the visualisation, it offers a complete solution to its buyer. It is not only promoting the products but also helping a potential buyer to visualise its usage and placement. This will appeal more to your audience compared to a post only about a single product.

2. Infuse Life in Your Brand

Build up on customer loyalty by portraying the ‘human’ quotient of your brand’s offerings through a video. If at all, your offerings solve impending issues of the users, you have definitely scored on the loyalty factor.

This video highlights Samsung introducing video calling service for its hearing impaired users. For reaching out to other hearing impaired users and their relatives, Samsung actually trained an entire neighbourhood, in Turkey, in sign language to surprise a dumb and deaf citizen and it connected at a much compassionate level with such people and their family members. Released in March 2015, this video has been viewed more than 9, 00,000 times.

3. Connect with Viewers

Build up an interactive channel between you and your viewers. Be it contests, product reviews, guides, look books and DIY guides, make sure your viewers relate to your posts well. Be responsive real time and helpful too.

https://www.facebook.com/CouponRaja/photos/pb.121562624611451.-2207520000.1428575318./593942977373411/?type=3&theater

Couponraja republic day contest received 4K likes over a short period

Couponraja, India’s leading portal hosted a contest on account of Republic Day which received nearly 4k likes over the short contest period.

4. Short, Clear, and Catchy

Micro videos have become the order of the day. Keep them short, clear and of course, catchy, keeping in mind the critical ‘time’ factor. Your communication flow within the video should be lucid and clear for the audiences to clearly understand the message you wish to convey. A video too long could relate to missing out on the vital audience who may bookmark it for later viewing.

With a shrinking attention span, Vine videos are up to 6 seconds while videos on Instagram lasts up to 15 seconds or even less. So, now you know what you need to offer.

https://instagram.com/p/zA98KAxc1J/

This Starbucks video on inviting coffee lovers through a chalk art sketch for a World’s Largest Starbucks Date garnered nearly 122k likes.

5. Planned Outreach

Before embarking upon a visual storytelling campaign, always have a plan ready that highlights the next path forward
- When and where the story will be first published
- The other channels on which it will be shared apart from Facebook
- The revenue spend kept reserved for the campaign
- The duration of promotion and it various levels
Recently, Facebook’s Mark Zuckerberg reiterated the golden rule of survival – Adapt or die. Keeping in mind the upcoming popularity of videos, Facebook is soon going to support spherical videos which can be watched from different vantage points. As predicted by him, five years down the line it’s going to be videos all the away.

LogicSpeak:

Today’s audiences have a ravishing appetite for visuals and videos. They are on a lookout for creative and appealing stories every second. Depending upon the performance metrics of initial visual stories, you could proceed to keep them engaged in an interesting manner.
April 24, 2015
How to Manage Your Daily Social Media Activity?
Are you looking to manage your social media activity so that you can make it more productive? Here is your chance to make it happen. We will take a look at the different methods and strategies which can be of help.
1. Respond to your followers
When you are having an active social media profile, the important thing to keep in mind is to respond to your followers. Until and unless, you are interacting with people and responding to your followers, how are you going to build a strong pool of audience. When you want to manage your social media activity, you will have to devote time to stay in touch with your followers. For instance, when it comes to personal messages on Facebook or Twitter, you must make an honest effort to answer the same.
1. Focus on one platform but maintain profiles on all
There are a lot of different social networking sites and it is important to maintain a sound online presence. However, if you are active on all sites, it will entail great deal of time investment. This is the reason; you should try and focus on one site at a time. Try and shift the focus periodically. You must spend a little time on all profiles but divert your focus extensively to one of the platforms. After a week or so, pick another site to focus on. This constant rotation will help you build an active social presence on all the leading sites without compromising on your life as well.
1. Make changes for important updates
While you may have a schedule to fall back on, it is important to ensure that you need to be flexible enough to adjust the new updates. If you find out that you have some kind of breaking news or important update coming up, you may have to invest more time for these activities. Try and ensure that you can spend more time on such sites and come up with engaging ways and methods to post the update. The more interesting the update, the better will be the engagement which people will show.

The main aim of social networking site is ultimately to drive the right kind of engagement and when you are looking to do so, capitalize on the fresh news which floods the market.
1. Schedule your activity
There are social networking sites that allow you to schedule your posts. For instance, when you have a Facebook page for your firm, you can always choose to schedule the posts. This ensures that you can adjust your activity with the schedule you have. On days you have ample free time, you can schedule the posts the way you want and they will be auto-posted at the time you choose.

LogicSpeak :

These are some of the different ways by which you can manage your social media activity and ensure that you stay at the top of it. Regardless of the fact that you have a personal or professional image, it is pretty important to have the right kind of social media activities.
January 30, 2015

► Necessary Cookies Always Active

Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.

► Functional Cookies Remark

Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.

► Analytical Cookies Remark

Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.

► Advertisement Cookies Remark

Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.