Category: Social Media Optimization (SMO)

How Are Brands Using Instagram for Marketing?

Instagram is a photo sharing platform with a highly engaged global community. If stats could tell you a story, here’s the story of Instagram.

Instagram opened up the world of visual stories. Not to forget the selfie wave that everyone has been riding upon. The staggering level of engagement generated on the platform has not gone unnoticed as brands saw an opportunity to directly connect with people through visual storytelling. Instagram has also established itself as a hub for industry-specific influencers giving way to influencer marketing strategies for brand promotion.

While Instagram is one of the fastest growing platforms, it is also one of the most underutilized marketing platforms. Unlike Facebook, Instagram is not limited by brand reach to fans. That leaves us with an important question – How are brands really using Instagram for marketing? Here are some basics to start with.

Use Links in the Right Place:

The only place your link will be clickable on Instagram, is in your profile below the bio description. Make the most of this space and change the URL as often as you like based on the results you want to achieve. Some important pages to link with your account are Website URL, Blog page, Products page, Custom landing page, live campaign/contest page or a lead generation page. Use a trackable link to analyse how much traffic you are actually driving via Instagram. Avoid using the links in image post or comments as they will only consume space.

Narrate a Visual Story:

A picture speaks a thousand words and gets the attention of your target audience. With Instagram, brands have an opportunity to tell their business story through attractive and creative visuals and videos. Put your products and services in context and your audience will connect with them. An image of a dress on mannequin doesn’t convey the same feeling as an image of a real person wearing it. Add relevance to the visual with a background such as party, festive season or wedding. Use text overlay to add pizazz to your images. Whether you are sharing a tip, promoting a sales discount or simply branding an image, text overlay should easily convey the message.

At times, users will also share their photos and tag relevant brands. Most of these will come from industry specific influencers. As a brand, this is a great opportunity to connect with these influencers and create user generated content.

Call to Actions:

Post caption is the first comment to appear immediately underneath the image. Upon seeing an image, the user will always look for the caption. Hence, this space should never be left blank. Write a clear call to action asking the user to “Click on the link in the bio” or “Leave their email address in the comment section” etc. Be as descriptive as needed.

Add Hashtags:

Make the best of your visuals and post comments with the use of relevant hashtags. The purpose of hashtags is to categorize your content and make your content searchable. This will help the brand reach out to wider audience and increase overall visibility. Choose your hashtags wisely. Add hashtags that are relevant to your brand, your content and your target audience. While hashtags are important for a post, over dosage of anything is bad for the brand. Using up to 10 relevant hashtags will get you the desired result.

Host Contests and Campaigns:

Photo contests are a great way to increase the brand visibility, showcase your products, attract leads and grow your followers on Instagram. Moreover, users love to engage in fun contests. There are several ways to engage an audience through contests. From simple photo-sharing contest to product treasure hunt, these contests help brands maintain active community.

Use Instagram Ads:

When it comes to organic reach, Instagram has an advantage over Facebook. However, do not write-off the potential of its inorganic reach yet. Advertising is a great way to put your products and services in front of the right target audience. It allows you to reach out to customers beyond your followers and target them geographically. Brands in ecommerce space use Instagram ads to showcase their products through high quality images. Small, medium or large, all businesses can run ads on Instagram through a Facebook page. All one needs to do is set a budget for the ads, select the target audience and create the ad content. Currently, Instagram ads can be run to meet 4 objectives: clicks to website, mobile app installs, page post engagements and video views. The 3 types of ads one can run on Instagram are: Image ads, Video ads and Carousal ads. Choosing the right options will help brands reach out to the target audience and drive the desired results.

While most brands are yet to explore the full potential of Instagram, early players are sure to benefit the most. Above tips should help you create a unique brand identity and stand out from the competition. To summarise it – IDENTIFY YOUR AUDIENCE, CREATE UNIQUE CONTENT, INTERACT AND ENGAGE.

Check out the effective ways of marketing your brand on Instagram

May 16, 2016
Effective ways of marketing your brand on Instagram

With the buying potential of the common man rising to the clouds, brands and marketers are on their toes whipping up creative ideas to sell their products and services. Abundant platforms like Facebook, and YouTube existed long before Instagram – the ultimate photo sharing app came around, proving its mettle as a perfect tool for digital marketers.

At an approximate 400 million Instagram users engaging on this platform every day, that gives brands a perfect opportunity to improve their awareness and engage with the users. More followers lead to increase in organic reach and better business.

Let us have a look at some key elements that can help you and your team build on a stronger Instagram marketing skill set.

Filter out the ordinary

Essentially a photo sharing app, Instagram is all about great photos. With several filters and tools available that can give your photo the much needed professional feel, we recommend Prime, of the lot. This photo editing app will help you refurbish your image by fixing focus, altering the saturation, exposure, contrast and sharpness, while maintaining the originality and authenticity of your photo. Great photos with the perfect filter will definitely garner many likes and stand out in the crowded feed posts.

Re-post and Repeat

Everything on social media is about how much you are revered by your customers and what they think of your brand. Tags and mentions made by your loyal users will be the highlight of your Instagram feed and re-posting them will make you even more popular. So, regram their mentions or photos that they post with your product and show potential customers how well your brand is doing. Taking permission from them before re-posting is essential and it would prove to be a great marketing advantage.

Broadcast your website

The first thing that users will notice on your Instagram page is your bio, and will want to go further exploring had you thrown in a catchy bio and also a link to your website/blog. Instagram is one of the best places to let people know about your products or services. These links will attract crowds to your shopping page and give you the right amount of exposure that is needed.

Target Instagram Influencers

Dedicated users who swear by your brand can accentuate your growth by simply acting as an Influencer. Instagram influencers help raise the brand value by posting photos of the utility of your brand. This will create a significant rise in the demand for your brand and give you the much-needed leverage. Apart from using loyal customers, you can also choose popular users with a large following, but they must be relevant to your brand and authentic. They should integrate your brand and post about it enthusiastically.

Post comment like repeat!

Everything being said and done, the most important aspect is to be active on Instagram. By posting interesting photos with quirky captions will gather more followers indirectly increasing your brand value. Do not forget to ‘comment’ and ‘like’ posts by your fans/followers and engage in a fun conversation with them. Users will appreciate the real connect that you are trying to establish whilst humanizing ties; this will not only lead to the popularity but increase the equity of your brand.

May 10, 2016
5 Important Keys to Track the Social Media Locker of Your Brand
We all hold the key of success to our business, don’t we? Regular monitoring of the social media platform helps to know if the key of your brand is working efficiently. This will help to withdraw the profits of business smoothly from the locker of social media.

If it sounds a little confusing, let’s talk about the simpler ways to monitor the social media platform for your brand:
1. Social Communication:
Initially, social communication was limited to face to face conversations or telephone calls. Today, despite the people addicted to smartphones, they just hate the idea of receiving business promotion calls. Social media is the only platform, which helps the businessmen to understand the preferences of people. A businessman needs to engage in regular conversations with his customers, to know their likes and dislikes.

Socializing with the customers also help in empathizing with them. Remember; ‘people don’t wish to listen to what you have to say about your product, they want to share what they want in a product.’ UNISON is one of the best examples to share. With 1200 staff and over 1300 branches, there are regular conferences, which help the company to sort of the business matters and issues. Many of the branches also run online public forums.
1. Identify the customer:
How do you know if the right customer segment is visiting your blog or page? Are these customers the one from your target list? These two questions will help you understand whether you are channelizing your product’s brand on the right path. Once you are on the track, it is essential that you monitor your efforts.

The likes and followers help to understand whether your efforts are making sense to the people. Help yourself to improve better in case the results are not desirable.
1. Identify the risks:
The feedbacks and comments may either make or break your reputation in the market. It is extremely essential that you learn the risks of negative feedback and make solutions to solve it.

For instance, if customers are not happy with your product delivery options, you may have to find ways to make prompt and efficient delivery. This is exactly what your competitors follow. Analyze your competitor’s skills. Do you really see any harm in this? Competitors are the best masters, who will indirectly train you to grow in business. No competition means you will have NO master to train you in the market.
1. Monitor Opportunities:
Social media is one of the greatest and easiest ways to find new opportunities. No business entrepreneur wishes to stick to the limited number of followers to their blog or web page. Track more opportunities and hit them at the right time.

Another way to attract the opportunities, so that they come to you by itself is by rewarding your customers/followers. Are you rewarding your strongest customer segment for liking your product or page? There are plenty of discount coupons available, which will help you to get that strongest key engaged. Remember, leading voices influence and attract more opportunities.
1. Identify the employment costs:
Last but not the least, employment cost relates to the staff, which is hired to monitor the online business. Social media is one platform where the business development team and sales team are increasing their turnover and business leads, without spending much of time, money and effort. If you have yet not realized this, then tracking your employment cost will let you know how.

For instance, the great recession in USA increased the number of employees forcefully leaving their jobs. The unemployment rate remained high due to recession in 2011 and about 23.6 million workers of the total workforce of the USA, had to resign from their jobs. The real estate market was also badly affected, due to which the construction works got a raise in unemployment, which increased the turnover rates in the long run.

LogicSpeak : Remember, for some people it must be a buzzword; however, to some it is a curve of success that will help you monitor your overall business.

Last updated on : 9th May ’16
May 9, 2016
Facebook’s 20% Ad Image text overlay rule, changed.
As per a report in Social Media Today, the 20% Ad Image text overlay rule no longer applies post 22nd March’16. During the period when the rule was mandatory, Facebook had provided its users with a basic grid tool, which would allow them to keep a check on the text overlay.

Without any information or notification, the rules have been quietly dropped. However, the changes are not rolled out for everyone yet. Facebook will gradually roll it out, post its testing. Now that the grid is gone, Facebook has provided a simple guide that points out the level of reach the ad will have, based on the text over the ad Image. Hence, the users will have to make their own judgement based on Facebook’s feedback over the image reach.

As per the new basic tool, there are four categories of text overlay that will give its users a clear idea of the post’s performance:
- Image text : OK
- Image text : Low
- Image text : High
- Image text : Medium
Your image text is classed as OK, mostly if there are no text overlay, excluding the company logo. As shown in the image below.

(img. courtesy : socialmediatoday)

Similarly, if it is classified as low, the reach may be further limited. Facebook cites too much of text as a reason for this. Here is an example mentioned below:

(img. courtesy : socialmediatoday)

Same is the case with medium classification. Facebook suggests that the reach will be comparatively lesser than the images with no texts, as Facebook prefers limited or no next. It even urges the user to consider changing the image.

(img. courtesy : socialmediatoday)

If your image is loaded with too many texts, then, Facebook might not consider publishing it, and urge the user to keep the text level minimum to qualify for the ad.

(img. courtesy : socialmediatoday)

Here is a list of exceptions on the text that do not impact your ads.
- Movie posters, Book covers, Album covers etc.
- Posters for various events such as Festivals, Comedy shows or sporting events
- Product images where the whole product can be seen
- Text-based business calligraphy, cartoon or comics etc.
- App and game screenshots
- Infographics or Legal texts
So what does it consider as text?
- Logos: Any text-based one is counted as text irrespective of its size
- Watermarks and Numbers
April 19, 2016
Facebook Tests New Anti-Imposter Security Feature

What’s new Facebook?

Facebook’s privacy and security has always been a hot topic of conflicting debates and discussions among the wise. With a user interface that allows your friends to see anything on your timeline, it can also unfortunately allow imposters to impersonate your profile, if you haven’t strengthened your privacy settings. For this very reason, Facebook is trying out a new feature that will help pick up fake profiles by sending an alert to the user to provide further legitimate information.

This kind of security measure had risen out of the need to provide more safety to users from doppelgangers or cyber thieves that indulge in extortions of different kind with fake profiles.

Facebook’s Head of Global Safety Antigone Davis spoke to Mashable about how important it was to entrench this feature. “We heard feedback prior to the roundtables and also at the roundtables that this was a point of concern for women,” Davis told Mashable. “And it’s a real point of concern for some women in certain regions of the world where it [impersonation] may have certain cultural or social ramifications.” He also mentioned how Facebook’s policy is contrary to any kind of harassment and that they will work towards making the community a safer hub for socializing and business.

How it does this new feature work?

This added feature lets Facebook notify you of a suspicious profile and prompt you to provide personal information to verify its authenticity or allow you to identify its genuineness. Although the notification process is automated, flagged profiles are manually reviewed by the Facebook’s team. This particular feature has been in development since 2015 and now live in almost 75% countries of the world.

Along with this new feature, Facebook is also testing new software that will raise the bar for security a tad bit higher. It is testing two new safety features: enabling users to report nonconsensual images and a photo scan feature. There has been a ban on sharing explicit nonconsensual images on Facebook since early 2012, but the new feature being currently tested will make the reporting experience easier and uncomplicated. Under this feature, if a user reports nudity on Facebook, along with marking it as inappropriate, they will have an additional option of identifying themselves in the photo. Doing as such will surface connections to care groups for victims of social media abuse and support for legal alternatives, along with the rectification from the Facebook’s team on reporting profile violation?

The latest photo checkup feature was quite similar to the the privacy dinoasaur, that prompts users to check their privacy settings. David told Mashable, that in spite of incorporating cartoons like the blue dianosaur and explanations in lucid lanaguge, some users especially from india and other countries do not always understand the privacy controls. For this very reason, Facebook lets users understand their privacy settings and this new feature by walking them through a step-by-step, easy to learn guide. This feature is now live in India, as well as countries in South America, southeast Asia and Africa.

Reference : https://goo.gl/3JygT3

April 8, 2016
Factors to take into consideration for creating a content marketing framework – Part 2
Our previous blog spoke about the basic metrics you can use while preparing a content marketing framework. We need you remember that, it is not just the idea, but also the way an idea is being promoted, matters.

Distribution channels play an important role, when it comes to content marketing. The Content Marketing World event #CMWorld 2015 saw some amazing insights from global content marketing experts. One such is that of Jay Acunzo from NextView that talks about the importance of content distribution.

“IF A PIECE OF YOUR CONTENT IS SUCCESSFUL, DON’T DO MORE LIKE IT. DO MORE WITH IT.” – Jay Acunzo, VP of Platform, NextView Ventures. (Source: Trackmaven)

So here we are sharing about the importance of channels. There are three types of content – owned, earned and paid. Here is why channels are important.

CHANNEL: Share your stories through the right channels

Once you are ready with the stories to share with the world, identifying the right channel partners is equally important. As much as emphasize is put on creating boundless stories, it is essential to understand how and through what your audience is consuming the content.

A channel plan should be built in order to streamline the broadcast information to the target audience. Following are the few steps to adhere to, to establish a channel plan:
- Due diligence of all channel partners identifying one that is the most effective.
- Establishing objectives for each channels, and how it can be supported mutually
- Editorial calendar planning must begin at this stage
Once the channel plan has been established, it has to be re-evaluated over the course of time to meet the demands of an evolving brand. Co-ordination among team members is essential to get the editorial plan in action with insights from every team member. Performance and metrics should be identified around each channel partner. Measurement goals have to be clearly defined around each target audience within each channel e.g.: Fan numbers vs. traffic numbers vs. clicks etc.

Check out this B2B framework developed by Clement Vouillon. It will give you a greater understanding on how to distribute content.

PROCESS: Execution is the key

Creating a story, identifying the audience and making a channel plan is just the pre-requisite to any content marketing plan. The most crucial element is transforming these plans into action. Establishing your process will take place in 4 steps:
- Create and manage
- Optimize, aggregate and curate
- Converse and listen
- Measure and learn
Identifying high energy individuals to execute these aforementioned tasks is equally important as making them. This means establishing roles and responsibilities, gathering implementers, creating guidelines and schedules. This set-up is all worth it because your stories deserve the best. During the process of executing these steps, there will be several questions harboring in one’s mind. These questions need to be addressed immediately.
- Who does what?
- The kind of style and writing guidelines?
- Effective time slots for posting content?
- Reaching out to the community through different channel partners?
An important aspect of this is the costing that goes into creating content. An earlier post by us will give you a clear detail about it. You can read it here.

The process you use to execute your content marketing plan will be unique and will define your own terms. It is your own story that makes it different and stronger than others.

CONVERSATION: Connect with the audience

The execution plan remains incomplete, in spite of creating a robust content, assigning the best team and implementing the best processes. The one key element that needs to be nurtured is the connection with the target audience. Creating a bond or connection with the consumers is an important goal for content creators and the team. A meaningful conversation must take place to disperse your story and touch many hearts. Creating content has naturally been one-sided, wherein you know what you want to convey to the consumers because that is more or less the story they want to hear.

Your story is presently a discussion that needs a group of people to react. Be the pioneer in your industry to create conversations and connect with the audience. In any case, “The initial step is to build up listening post and understand where discussions are happening. Then, be honest: Do you have the capacity to react to all discussions as they happen, in straightforward, in an unbiased manner? The procedure of setting up listening posts, also adding to a technique for reacting to discussions, can be to a great degree overpowering to organizations, particularly with plenty of discussions that occur on the web not grabbed by Google Alerts.

Establish the conversations you want and that you can involved with. Listen to what the audience are saying and decide how you want to respond to them all.

LogicSpeak: These parameters will help draw a content marketing strategy that can be fairly successful. However, while preparing the strategy one can keep the process flexible and chose what will work for their brand.
April 5, 2016
Factors to take into consideration for creating a content marketing framework-Part 1
Content marketing is one of the most important and vital elements for B2B marketers. It is a pre-requisite for any kind of business to flourish and help reach out to the target audience. A study done by the ‘Content marketing Institute’ established, that a huge chunk of marketing experts swear by their homegrown strategies and promoting techniques, however just a third have reported to have a documented methodology for their work. Let’s look at fixing that.

Content promoting techniques that are created for various different brands are a result of extensive efforts and creativity. In a nutshell, it takes about 60 days to craft valuable content to showcase a brand to the world. Based on the seven stages excerpted from a presentation by ‘Convince and Convert’, it will help you to take your own substance elevating plan to a higher level of achievement.

Let’s get an understanding of the framework that helps in content marketing

PLAN: To determine the objective

Before you begin creating content, there are a multitude of questions one needs to answer, and this very answer will form the framework and basis of content marketing. Planning can be done in many ways depending upon where one has progressed in their business; it can be as simple as creating a mission statement or redefining their business goals for veterans who have been in for a long haul. ‘Strategizing’ or ‘planning’ forms a crucial first step on any platform for content marketing
- What is your organization perched to bring about?
- What is your organization best at providing?
- Why are you doing this at all? What is content going to do for your organization? Create awareness? Generate leads? Improve loyalty and retention?
In order to understand the business goals, answers to the above questions must be sought. Planning should be incessant, to optimize the marketing programs.

AUDIENCE: Defining the target population

As it is important to introspect and assess the growth of the business, it is also imperative to reach out to the right audience. Creating content for the right public can usher the business to higher realms. Content needs will transform over the time with internal shareholders, who create content and the audience that are at the receiving end. Both these participants have to grow together to create and assimilate content for a greater marketing potential.

Fundamental questions like, who are we talking to?

And what are the characteristic traits of those individuals needs to be acknowledged during this stage ofthe content marketing framework.

STORY: Give yourself permission to make the story BIGGER

Story-telling is not a strategy or a technical approach to grow your business. It is a form of communication that directly connects the larger audience with the organization. The story of how the company was formed and the efforts that were required should resonate in the minds of the audience.

Getting a perspective of who you see yourself as and whom you are trying to reach, will be void if one cannot clearly identify and disseminate their story. You can check out this detailed blogpost by us on AXA #CommercialSense which talks about creating interactive content and making the story a bigger reason for the audience to engage with your content.

Our next post will talk about the other metrics that will help you understand other factors that are necessary while preparing a content marketing framework. Meanwhile, you can check out other content marketing posts here.
March 29, 2016
What Social media users need to know about the new and improved Google Plus?
Recently, social media marketers got a whole new insight in the world of transition and up gradation that the Google+ website went through. This only goes to show that Google is spending enormous amounts of resources to keep this website stay put, by refuting news of the end of Google+. With the new changes incorporated, Ideas can be shared more easily, reaching passionate people across different platforms.

With several different features being part of their modification plan, the main elements that they stressed on was the addition of two new exciting features: Collections and Communities. Collections, launched 5 months ago is like a group of collective ideas or anything interesting people share that can be followed by different other people of similar interests. E.g. The Watch project collection, which has a head count of more than 40,000 people following a vintage watch hobbyist whilst discussing novel ideas and discovering their passion. Communities on the other hand, that have an average of 1.2 million joins per day, cater to people with common interests in movies, music, sports etc. People with similar tastes can join communities of their choice and share posts, read info and discuss on the go. E.g. Like the non-fiction addiction community to crime movies fan club, there is everything for everyone’s fit.

Let’s have glimpse at the alterations that revamped Google+ has to offer:
1. All the missing and hidden stuff:
With the redesigning of the website, a lot of tabs have gone to their subdomains instead of from the dashboard. Features like events, hangouts, photos have gotten their own subdomains. Google+ brand and the local business pages are now divided between Google+ my Business and Google+. It can be alternated between one’s profile and different pages using the option on the top right corner.
1. Viewing the news feed
The new Google+ feature for viewing updates, displays the news feed in two columns customized to your screen resolution or size. At the bottom, you will find tabs to comment, like and share to Google+ as well as on Facebook and twitter. The news feed can be customized as per your post visibility. This means, you can restrict your posts to certain audiences whom you do not wish to share it with. Similar settings can be done with communities, where you can choose to see fewer or more updates from the community of your interest.
1. Edit your profile and page
The newly modified Google+ allows users to edit their profile in a much simple manner. By clicking on the Google+ profile link on the sidebar will open the page for adding and deleting information that you wish to be displayed on your profile.
1. Organize your circle
Now organizing people on Google+ circle can happen in a more systematic manner. Since it is now divided in three tabs: find people, following and followers.

To see these features on your profile, you’ll need to opt-in in to this new version by clicking on the ‘check-out new Google+’ option.
February 26, 2016
Is social media automation necessary for your brand?
The globe is all around the circle of social media. It has connected the world as never before. People are becoming social media addicts and companies are earning money through these opportunities. Brands take the advantage of this state and showcase their products on all social media apps and sites to bring their name to limelight. These days we find almost all scale companies promoting their products on theses social media pages such as Facebook, Pinterest, twitter, YouTube, LinkedIn, etc. and the list goes on. It seems that social media automation for your brand has become a prerequisite. You find various applications to choose from for your brand name on social media.

Social media automation is not an easy task, hence requires you to get working with it in the correct manner. Being bounded with choices all around you, it creates a possibility of getting abstracted. This could result to adjournment in many cases and some may not start only with it out of confusion on how to commence with it. It’s necessary to hence prioritize your requirements for social media automation of your site. Few important do’s and don’ts tips are: to know when to automate and post exactly, adding personalized posts at times of absence of urgent social media posts, build a proper automation schedule which is planned and kept up to dated and to select appropriate tools for social media automation among various options made available to you.

For social media automation for your brand you get to experience several tools which streamline everything for you these days. Social media automation offers a set of benefits to expand your business and raise the bar of your sales. Some of the benefits open to you are:
- Saving on your time as you could easily post on an array of your social media profiles and directs your customers to the tools of your company. And when you have saved on your crucial time you could involve yourself in to brainstorming more creative ideas to upgrade your social media automation. This would upsurge your productivity to huge sums.
- Expands your scale of platform. It not only escalates the number of potential consumers for your brand but also more of opportunities to enhance your company and learn more about it. Search engines also start to connect more with your brand with your content.
- It also provides you with an opportunity to examine and advance your strategy for your social media automation. Systematic updating of your pages would help you track your achievement and alter your settings as per the success rate. This would also help in maintaining a control over the quality of content shared and the amount of content shared. This leaves no space for errors or mistakes because quality content that is updated and is reviewed by the experts before updating.
- Being present in the social circle brings you more recommendations and good reviews and this turn gives more sales. Also customers generally tend to search before buying product about the best price, trends and compare them. Here if you have a page and good response from your buyers then it enhances your demand bar of being chosen among others.
So just imagine how constructive social media automation could be for your brand through just these easy ways. What important is just to do it in a planned way, utilizing all the opportunities which are offered to you and avoiding unreliable sources and errors which could drop you down the success ladder. So proper research for the plug-ins is also mandatory.

Logic Speak: Social Media Automation in the right way could serve you infinite success. It can promote your brand in the most efficient and effective way.
August 31, 2015
Make a Difference to Your Brand with Instagram
Instagram is visualization for people to understand the world in a more beautiful way. Lengthy content, boring still ads, and bigger promises are no longer the audience’s choice. In order to improve customer experience, many companies have adopted Instagram to market their products.

In simple words, Instagram is one major alternative solution to thousand words used by a company for its business. According to the statistics, the popularity of this App has grabbed more than 300 million active users. It is a stiff competition for Facebook users from a business point of view. Some of the major companies are totally dependant on Instagram for their brand publicity by way of a visual story or picture. If you have yet not introduced Instagram for business, perhaps, it is time to do now!

5 Reasons why your brand must be on Instagram:
1. It’s the Smartphone era:
Even a common man owns a smartphone today. Unless there is a need to use the PC, people prefer to surf the web on their smartphones itself. The increasing number of smartphone users is increasing the demand of Instagram and this will continue to grow in the near future.
1. Social media interaction:
Social media is one of the major platforms for customers and businesses. Marketing is easy when you have like-minded people on the same platform. A business must follow the tool, which is majorly used by the customers for interaction. Thus, to promote your brand, you must choose a social network that is majorly used by its customers. Instagram is one of these platforms to engage with customer interaction.
1. Targeted Audience:
This needs no further explanation in context to the above point. With more than 62 percent of Instagram shoppers, you may easily hit your target audience for your brand promotion. A desired percentage of the audience will get your brand more popularity in less time.
1. Desirable Results:
If your brand is appealing, you are surely going to get the likes for your ads. Other social media platforms have become chargeable, due to which smaller businesses find it challenging to compete with reputed brands. If your ads have the attraction in their visuals on Instagram, you will soon see the number of followers increasing in your list. Your efforts will deliver desirable results to you.
1. Promotion at its best:
It is a waste of time to spend money on an Ad that hasn’t got you much of a profit, yet. As a wise businessman, you must focus on promoting your brand on social sites, which are not only reasonable, but can also get you a larger audience. A visual ad is remembered for a long time and this is what rings the promotional bell for different businesses.

According to a recent report, the Instagram ad sales are expected to cross $2 Billion by 2017. This is a major threat to competitors like Facebook, Google, Twitter. One of the major reasons for this dependency level is due to instant picture uploading and improved features for the video ads.

It is agreed that no one can measure the accurate figures of ROI; however, a business entrepreneur can check the level of ad’s popularity by the number of ‘Likes’ received. These likes help to generate more followers and improve the ROI sooner than expected.

Take a walk through for setting up an account on Instagram and follow the steps correctly to get started. Ensure that your ad speaks the truth about your business, or else the likes will no longer hold any value for your products.

Logic Speak: It is a simple rule to follow in marketing, ‘Good advertising does not circulate information, it brings more information from the customers itself.’
August 13, 2015

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