Category: SEO Tools

Google’s New Rich Communications Services Platform – What you need to know

There was a time when SMS used to be a popular way of staying connected with friends and family. But in spite of its omnipresence, SMS failed to evolve with time as the features offered by smartphones today have surpassed the conventional way of text messaging.

In order to streamline messaging services for Android devices, Google has recently announced the launch of Rich Communications Services platform, also known as RCS with the objective of incorporating improved features to the standard SMS services that focus only on text-only communication on mobile devices.

This messaging service will be launched by Google as an integrated messaging app named ‘Android Messages’ which will substitute Android’s existing messaging app— ‘Messenger for Android’. Android Messages which will enable you to share larger files, high-resolution images, make video calls, and chat with groups. Moreover, its read-receipt feature will allow you to know when the text messages are read by the recipients. This app has been designed to support both MMS and SMS messaging to deliver messages to devices and networks that do not support RCS messaging. In simple words, RCS, unlike other text messaging apps, can function over cellular networks regardless of the user’s device, network operator, or client.

Google has taken the initiative of launching the new messaging format after working collaboratively with several Original Equipment Manufacturers and carriers across the globe over the last few years to provide Android users with a seamless and consistent text messaging experience.

Source : Marketing Land

How will RCS benefit businesses?

RCS business messaging will benefit businesses by enabling them to share more interactive messages with their customers. In order to motivate businesses to utilize the new messaging format, Google has introduced a special program called ‘Early Access Program’ to which several reputable companies are already registered. The program will enable businesses to learn about the technology so as to utilize it in the best possible way to provide their customers with a modernized messaging experience.

The adoption of RCS platform by Google will go a long way in competing with popular messaging apps such as Apple’s iMessage, Facebook Messenger, which is gearing up to launch unified Page inbox worldwide, and WhatsApp which has rolled out its new ‘status’ feature recently.

March 3, 2017
Data Driven Attribution: A Google Analytics Premium Feature
How many times have your marketing campaign simply failed because regardless of the effort you put into it, you just can’t track when and where your customers click the exit button? Now, you finally have a respite as digital marketing might as well take a new turn.

What Is Data Driven Attribution?

You may be wondering as to what is this term and why has it generated so much hype. We are here to talk about it.

Data driven attribution is a model which actually charts the whole journey of a customer and helps you trace the end point as to whether the customer ended up making a purchase or did he/she fail to make the conversion.

This modeling method has been computed after careful consideration of too many parameters that influence the buying decision of a customer. We are all aware that more than one factor comes into play when you are looking to generate the right leads from your business and convert them to sales.

With this model, you will be able to get a much better and clearer insight into which keywords are performing better; which channels seem to be offering better dividends and other sales points that have been offering you the best output you could have asked for.

Now that you have some idea of what the data driven attribution model is all about, we will talk about the reasons you should use it too.

Why Data Driven Attribution?

There are plenty of different reasons which will offer you the right incentives for using this model. We are going to talk of those which will get you interested.
- Increased transparency: one of the key reasons is that this model is going to offer you much larger transparency and you will be able to get a better idea of the methods that are offering the results. Often, when you carry out digital marketing, you use a blend of multiple methods and we fail to see which method is good enough and the ones that are useless. With this method and better data output, you can get a clear picture of the channels you should tap more as compared to others.
- Improved decision making capability: when you are taking marketing decisions, it becomes important to be sure that you are blessed with the right decision making capabilities. With this tool, you will have a much better picture of how your conversion rate is working. Thus, it improves the ease with which you can come to the right decision.
- Easy to integrate: marketing and business requires more than one tool for operation. With data driven attribution model, you will find integration with other leading Google tools like YouTube and AdWords is not going to be difficult. This model has been designed to offer you easy integration.
Aren’t these enough incentives to try out this model? You will be able to get the actual numbers, percentages and the sequential flow of the precise points which the customers are following from start till the end of their navigation cycle. It might end up making all the difference to your business!
November 24, 2014
What is Google Webmaster Tools API
If you are looking for attention from that daddy of search engines Google for your site and through organic free traffic, then you know you have to optimize your site. The first step towards it is by signing up for the Google Webmaster Tools or GWT.

The GWT is free and has been designed to help webmasters like you to know what is happening with your site. This will enable you to then take decisions that are based on hard data as opposed to doing anything through guesswork.

So what are the objectives you can achieve through GWT?

Once you have logged in to the GWT, you need to verify you are the owner of the site, which can be done through:
1. Adding the DNS record to the domain configuration.
2. Adding a Meta tag to the homepage and verified you are the owner of the site.
3. Uploading the HTML file to the server.
4. Linking the Google Analytics account you have created to the GWT.
You will now begin to see data pertaining to your site within some hours. The dashboard presents you with an overview of the keywords you are beginning to rank for along with the traffic. You will also see the pages Google has already indexed, sites that are beginning to link to your site and whether the Google bot is finding it difficult to crawl through your site.

There is other stuff you can do to help Google notice and rank your site using GWT. They are:

Configuration of your site

This is done by submitting a sitemap to let Google know the pages of your site. Google will then start indexing them. The sitemap is submitted in XML format. It can be done by just going to XML Sitemaps, entering the URL and clicking the “Start” button. Once the sitemaps are loaded, Google will let you know the URLs that are indexed. Do not worry if all pages are not indexed as you will not want RSS feeds and other important data pages or private login pages to be indexed.

As your site gains in popularity, Sitelinks are added to it by Google and these connect to the interior pages of the site presenting visitors with information they may want to peruse. You are free to remove them or keep the links you want people to access. It is also possible to inform GWT about your target audience and the specific countries they belong to. You can also pick the domain name of your preference as either https://yourdomain.com or https://www.yourdomain.com. Either of them will work and help in site rankings.

Crawl Rate

You can instruct the Google Bot to crawl your site more often as well as faster if you wish to. Typically, though you should let Google decide the frequency and pace at which they crawl your site. Too frequent crawling can cause a lot of bot traffic going to your server and that would increase hosting cost.

Crawl Stats

Thanks to the GWT, you would be able to view how Google is looking at your site through the crawl stats it provides. This is done through graphs, data tables that you would be able to see and if they are not provided, you can consider making changes to the crawl rate on the settings option.

Monitoring of Links

One of the ways of getting ranked higher by Google is to have more sites linking to your site. This should ideally happen naturally as it is expected that your site would provide valuable information to visitors. However, you can still monitor link growth through GWT where in you will also be able to know the pages that people have liked and are linking.

If you find it difficult to get links, you may try writing content for social web directories like Digg.com. The link bait content you present can provide you with a lot of links.

LogicSpeak:

The above are just some of the useful ways in which you can make use of GWT. It is a free useful guide that will set you on the right track to make sure your site is noticed by Google and you get the free organic traffic you are looking for.

Previous Post: Tips to Leverage Google Plus for Higher Web Traffic
November 10, 2014
The 5 Helpful SEO Tools

Search engine optimization is the heart of online business. However, when you truly set out to carry seo, there are various tools which you must use. Here are some of the tools which you should check out for the sake of extracting the most out of seo.

Google Webmaster Tools

We have a lot of advanced and paid tools but absolutely nothing matches the kind of help which you can get from the use of this tool. With Google webmaster tools, there are too many parameters which you can check. It is ideal for checking the age index status of your website and even the health of your site. Ideally, this tool serves the perfect use for those who want to analyze if their seo activities are churning the right results.

Google AdWords Keyword Planner

This is one seo tool which is absolutely mandatory. There is no seo without the right kind of keyword targeting. One of the core seo activities revolves around finding the right keyword which offers high traffic and low competition. The keyword planner tool offered by Google has undergone a complete makeover and you can control too many points.

You can spot regional or even global keywords and along with it enter the cost of your keyword campaign as well.

Moz Tools

When you are looking to get the most out of free seo tools, you cannot afford to miss out on Moz. Moz is one of the top rated sites which has some remarkable online tools. Moz cast, open site explorer and moz local are some of the top tools which you can access for free.

Those who are looking to target the local market with seo can benefit the most out of moz local. Moz cast on the other hand helps you track the changes that occur because of the different strategies which you are using.

Quicksprout.com

This is a free website analyzer that will help you compare how you are performing in comparison with your competitors. This site comes with an extremely intuitive interface and it allows you to compare various parameters. Those who work in the niche where the competition is extremely intense should make it a point to use this tool to the fullest.

One can find parameters like social share score, seo score and traffic score and more. Every single point is helpful in assessing how far you have come in implementation of seo. Both white hat and black hat seo strategies are useful for improvement of business results. It is this seo tool that will offer you an insight into how effective you have been so far.

Crazy Egg

While this tool is not available for free, it will still give you a clear insight regarding the number of clicks that brought people to your website, the rate of conversion and more. These facts are important because there is a lot of latent traffic. To improve business, your rate of conversion has to be high. You can extract meaningful data from this tool.

All these five tools can significantly contribute for better and improved seo.

LogicSpeak:
You will need tools to optimize a website whether you are working for your own website or for a client’s website. There are some free SEO favourite tools that you can use as much as you want and if you have the budget then you can pay for other good paid SEO tools like the ‘Crazy Egg’.

Previous Post: Why Infographics Matters in Digital Marketing

October 22, 2014
Universal Analytics v/s Classic Analytics
As a website owner, you must have signed up for Google Analytics which helps you understand the performance of your website and what your customers are doing on your website. With changing search parameters, Google has rolled out some major analytics changes that enable you to get a holistic view of the user activity and site performance.

In a recent launch, Google’s Universal Analytics is power packed with some fantastic features which help website or business owners understand how visitors interact to their websites. In fact, Universal Analytics includes a change in the way metrics are collected as compared to Classic Analytics.

On comparing Universal Analytics with the Classic Analytics, you will find that there are several common features. Basic GA features such as the visitor acquisition, behavior, and conversion data are available in both Universal Analytics as well as in Classic Analytics. You will also find that both the versions have event tracking and AdWords account linking.

The features which distinguish Universal Analytics from Classic Analytics –
- Custom Dimensions And Metrics
- Online/Offline Data Sync
- Multi-Platform Tracking
- Simplified Configuration Controls
At the same time, some advanced advertisement tools not included in Universal Analytics include AdSense, Content Experiments, Remarketing and DFA.

Key Highlight of Universal Analytics –
- The newly introduced, analytics.jscode snippet is used to collect data from your website. This biggest advantage of JavaScript is that it is more flexible than its predecessor—Google Analytics ga.js JavaScript.
- The tracking code offered allows you to collect data using any digital device. Taking this further –
- Track websites – analytics.js JavaScript library
- Track Mobile Apps – Google Analytics SDKs (v2.x or higher)
- Track other digital devices such as game consoles & information kiosks – the Measurement Protocol
- Easy to set up and customize tracking code which assists in cross domain tracking in the most accurate manner.
- Through the account Admin page, you can control organic search parameters, referral exclusions and even search time exclusions.
Also, Universal Analytics allows creation of custom metrics in an easy to understand and create manner as compared to the procedure in Classic Analytics which some of the webmasters found cumbersome and difficult to do. This goes a long way in providing key insights to the website and its performance in a much better way.

LogicSpeak:

You will have to decide if you want to remain with legacy methods or adapt to the changing world with newer methods. Taking the right decision in business is very important and you will have to make sure that you always take an informed decision.
April 29, 2014
The Beginners Guide to SEO Tools

To get the best out of SEO marketing endeavours, one need to have the best SEO tools. Some of these tools are expensive while others are available for free. But as a beginner, one need not buy tools that are costly. Although many marketers would argue that the best tools are the paid ones and even expensive. Having said, there are also some free tools proven time and again to generate top results for both new and old marketers.

Given below are the seven SEO tools for beginners, which think could be useful and deliver desire results.

AdWords Keyword Tool

Completing keyword research is an incredibly important aspect of SEO. It is an effective keywords research tool for SEO keywords research as well. The tool generates keywords report which shows the competition, cost per click (CPC) global monthly searches, and local monthly searches. Even the most advanced SEO professionals occasionally turn to this tool for their research.

Google Analytics

A great tool to get you started, even the professionals use Google Analytics. The tool helps in monitoring traffic to your site and also helps in finding out keywords which sends traffic to your website. It might be confusing at first, but it will help any beginner get a sense of their website traffic, conversions, audience, their most effective keywords, and lots more.

Google Webmaster Tools

Another good free SEO tool by Google is the Google Webmaster Tools. The tool allows you to monitor the indexing of your website, keyword clicks, sitemaps, and lists of links (external as well as internal) to your site and much more. So the sooner beginners get on board, the better.

Open Site Explorer

This tool helps to find link oppurtunities through competitor backlink research. The tool comes from SEOmoz and helps to find websites from which you can get backlinks to your website through competitor backlink research. The tool was created by SeoMoz and helps you determine your chances of getting the same backlinks that your competitors have pointing to your website. .

SEO by Yoast

Many marketers prefer this free search engine optimization tool to most of others as it is used to help them walk through the several steps necessary to successfully optimize every single page on a website. It works best when your focus is to optimise your website.

PageRank Status

One of the many things you will need to check often as a marketer is the page rank of your website and that of your competition. As search engines such as Google rank websites based on how high their page rank is (between 0 and 10), it pays to have a tool that would make it easy to monitor page ranks. In comes PageRank Status, a free SEO tool that comes in the form of a browser extension, meaning you install it on your web browser (Chrome or Firefox) and each time you visit a website you’ll see the page rank displayed on the tool bar.

Bing Webmaster Tools

Google Webmaster Tools (GWT) is for any marketer looking to monitor and rank their website high on Google while Bing Webmaster Tools (BWT) can help you monitor and rank your website high on Bing. While the above statement might be totally true, and BWT might have certain features slightly different from GWT, either one or both may be used to increase the rankings of a website on both Bing and Google; and even Yahoo.

All of the above free SEO tools are effective in their own rights but managing all of them can often become a nightmare. That is why premium, paid tools are created. Free tools were created rather focus on a single task while most paid SEO tools combine almost all of the features above into one tool/ user interface. First try and get familiarise with the free search engine optimisation tools and then go on and signup for premium tools that will make your life much easier.

February 25, 2012

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