Category: Search Engine Optimization (SEO)

How To Prepare Your Digital Marketing Strategy For 2015?
Are you looking to hone your digital marketing skills to be used in 2015? Here are some of the key tips that you must not miss.

Set a goal

Before you begin the strategies to be implemented in 2015, it is extremely important to ensure that you set down the right goal for your business. You need to set some well defined and clear deliverables and goals which your business aims at accomplishing. When you have a clear insight regarding the things you wish to achieve, making the right digital strategy is going to be a whole lot easier.

When you are setting the goals, following are the points you need to keep in mind.
- Check out the new products and/or services you wish to target.
- Analyze the supply and demand curve for the existing products that you have.
- Find the best and the most successful marketing strategies which your firm used in 2014
- Compare your 2014 marketing report and analyze the best and worst practices.
- Look at the goal sheet of 2014 and find out the goals you clinched and the ones you failed.
- Come up with a rough sketch of the possible marketing methods you should use.
These are the key points you should keep in mind when you are framing goals for the upcoming year.

Start with the content

As we all know how important the content truly is, you have to be sure that you are investing the right amount of time for the sake of your content. You need to put in ample efforts for the sake of drafting impeccable content that is not only accurate but also offers you an extra edge over your competitors.

Try and research the market, gauge your audience and then make your content more friendly, creative and factual simultaneously. This is going to help you have the right kind of engaging content that shall make your digital marketing strategies successful.

Pick the perfect platforms

You have to choose platforms like Instagram, Yahoo, Bing, Facebook, Twitter and so on. All these platforms reap golden rewards when it comes to marketing and you have absolutely no other option but to work on these platforms. Try and popularize your profiles and gain as much visibility as you possibly can. You can use both paid and free advertising methods, but do whatever you can for the sake of maximizing the total reach which you can attain.

Focus on YouTube

As per research and statistical analysis, it has been found that YouTube is going to grow massively in popularity in the year to come. This is why you should work upon the kind of views you can achieve. Make sure to have ample YouTube videos and try and leverage the amount of audience you gain from your YouTube channel.

LogicSpeak:

These are the top strategies which is sure to help you popularize your digital marketing campaign. You should periodically review the success you have managed to achieve and mold your strategy from time to time.

Previous Post: Difference between B2B And B2C Content Marketing
January 2, 2015
SEO 2015 – What you need to know

As 2015 is all set to begin, there is a lot of buzz among people regarding what would be the most successful strategies in the year and the tips and methods which they will have to follow. Here we will take a look at the things that would change in the field of seo and those that shall remain the same.

Videos Shall Further Surge In Popularity

YouTube remains the second largest search engine in today’s times. In 2015, the videos are going to peak even more in popularity and when you are looking to develop your ranks and get more visibility and higher traffic, the better option is to have more and more of videos. Try and have your own YouTube channel and even on your website, add as many illustrative videos as you can. Try and make your videos interesting because more the shares you get; better will be the traffic turnout for you. They seem to be one of the best strategies which is likely to peak in 2015.

Measure Your Return On Investment

In 2015, make it a point to measure you ROI as a means of analyzing how successful your seo strategies have been. Gone are the days when you checked your keyword ranking. Sure enough, it is great to be ranked on the top pages for certain keywords; however, it is not a guarantee that being ranked at the top pages for some specific keywords is going to fetch you traffic, leads or sales. This is why your main focus in 2015 should be to analyze your ROI for the sake of determining how efficient your seo campaign is.

Mobile Traffic Is Going To Peak

We have all heard of how important mobile traffic is. You need to focus on it even more in 2015. The number of mobile users are on an increase as more and more people are going to fall back on their mobiles for surfing the internet. This infers that responsive websites will gain prominence and they will enjoy an upper hand. You will have to make sure that your website is optimized for mobile viewing or else you will not be able to enjoy the best results.

Even Social Media Shall Hog The Limelight

In 2015, the social media sites are going to peak in popularity even more. You will have to make sure that you can hog the limelight on the top social networking sites. The greater the exposure, the more the popularity and thereby better ranks and more leads.

So, you should be prepared to put in the right efforts for popularizing your profiles on social media sites.

LogicSpeak:

These are the areas where you should focus the most in 2015. If you can manage to do so, you are most likely to enjoy the right dividends as well. So, what are you waiting for? Enjoy the best results by fine tuning your seo strategies based upon the above points, there is absolutely no doubt that you will love the results which will follow.

Previous Post: Social Media Tips For Small Businesses

December 30, 2014
Tips to Leverage Google Plus for Higher Web Traffic

When you have an online business to take care of, the amount of traffic which you are getting assumes a great deal of importance. If your business doesn’t gets ample traffic, people will remain largely unaware of your firm and thus the profits will suffer terribly.

These days, businesses have understood the importance of generating traffic and one of the best and efficient way to do so is by choosing social networking sites and platforms. However, among the different tools which you can use, it is Google Plus that seems to have whopping potential.

Too many people fail to utilize this tool and here we will show as to how you can leverage Google Plus and push your firm towards the ultimate pinnacle of success.

Make It Visually Appealing

You have to stand out to get noticed. When you are sharing your posts on Google plus, make sure that you embed the right images and illustrations. It is common for people to get attracted to things and posts which are visually appealing. Having a full text oriented post is not going to entice readers because it gets monotonous. The odd of a post being shared depends highly on how interactive, interesting and engaging it truly is.

A Captivating Title

Your title sells half your post. If the post title is really dull, half the readers will not even click the link to open the post. Regardless of the number of followers you may have, when people are not even reading your posts, how will you get huge traffic? This is why you need to make sure to come up with catchy titles that creates either a question or sparks some kind of interest among people.

When you can come up with winning titles, readers will be forced to look in to the post. This can help in larger number of shares and subsequently more traffic and consequently better sales turnover.

The Generation of Hashtag

Tired of the endless hash tags we find on Facebook and Twitter and not to forget Instagram? Well, Google+ too has its own hash tag, but it doesn’t mean that you will put random hash tags on your post, like most users tend to do on Facebook. Google plus is one of those smart platforms where the hash tags means a great deal. Ideally Google has a habit of adding hash tags automatically on those posts that has ample text. When you’re using Google plus, you can leverage the use of hash tags by creating the right relationship.

Smart Commenting

The commenting facility in Google plus posts is really smart. Every time a user comments on your post, they are offered the option of sharing the whole post with their followers. This in turn can hugely increase the kind of engagement which your blog drives.

These are some of the smart tips which you must use for the sake of improving your web traffic. Never make the mistake of ignoring the kind of benefits which Google plus has to offer. When you have a business to take care of, Google plus can truly turn to be the savior you need.

LogicSpeak:

Overall one can use Google Plus for increasing engagement in a smarter way. Do not over promote your brand. Become an information source with relevant content for the masses.

Previous Post: Marketing Efforts Redefined -Cross Device Reporting

November 7, 2014
Google Penguin 3.0 – The Things You Need To Know

In order to ensure that your websites are ranked at the top pages, you will have to always keep a check upon the latest updates which are launched to the search engine algorithms. Penguin 3.0 has been recently launched and thus everyone is now on the lookout to understand the main changes which this edit in the algorithm has brought forward.

Still Rolling Out

The penguin 3.0 is an extremely fresh update and it is still rolling out. There are a few sites that have been impacted because of it. While there are sites that were penalized, a larger majority of sites have seen some good signs of recovery as well. We will take a look at the key changes which this update focuses on. This will give you an idea regarding what you should expect from the update.

Keep Tabs On Guest Blogging

For too long, guest blogging has always been the key strategy which seo teams have always been focusing on. However, this is one strategy which has often been exploited in the wrong manner. While guest blogging is a good strategy for those who are actually looking to blog on new niches or even for gaining larger exposure and followers, one should not use it merely as a link exchange program.

The link exchange program is often considered to be an unhealthy seo practice as it is done to get to the top of the search engines ranks. Google Penguin 3.0 aims at penalizing those sites which makes use of unhealthy and manipulative guest post. The trick however is to understand which guest posts are manipulative and the ones which are genuine.

Chance To Get The Old Status Back

One good thing about this update is that it has allowed sites that were previously hit by other updates to once again climb back to success. Often in the past, it was found that when Google released a new search engine algorithm or even an update to an old one, a lot of sites that were using fairly healthy practices ended up being penalized. They had to start the whole work from scratch all over again. With this Penguin 3.0 update, one can be hopeful that a lot of these sites will be able to make a good recovery.

Other Languages Are Impacted More

As per the results we achieved from summarizing the impact which Penguin 3.0 had, one can clearly find that less than 1% of English queries were impacted. There were larger changes for queries in other languages. So, if you have a site that is in a foreign language, the odds of being hit by Penguin 3.0 are comparatively higher.

These are some of the top points that are the key highlights of Penguin 3.0 update. In the days to come, when the update is rolled completely, we will have a lot more changes to see. Previously, it was rumored that the updates are going to be periodical. However, as per reports released by Google, it is unlikely that any new major update will be released further this year.

October 27, 2014
Importance of Content in SEO
Content can be broadly classified into 2 categories,

Search Engines identifies content (based on the near-match-to-search-query) and indexes your content in this manner
- The RESOURCE :
o Onsite content – This arguably has the most relevance to the search term compared to your offsite content. So, search engines flags this as the content source for the search-term.

o It is here you want your visitors to be.
- The CUEs
o Offsite content – These as mentioned earlier refers to anything that appears outside of your actual website / blog url. Most common examples of offsite content being social media updates, tweets, brochures, newsletters, sales-pages, Ebooks, presentations, comments on other websites / blogs / social media etc

o These are the entities that bring the visitor to your onsite content …read.. chances of better conversion.

The SOURCE and The CUEs stand to make a better sense when seen this way

While onsite content vies for the status of an authoritative source, it is the offsite content that actually grants the authoritative status, based on how many external sites have association (..read links..) to your website / blog.

So, convincing others to share your

content is what truly makes up for a good

SEO practice.

Question: How to get others to share your content

Answer: To tap into the potential of the Social media’s sphere of influence.

Community is a powerful thing, especially when it involves informed individuals. When done right, your sphere of influence will soon become the most sought after one.
- #tip 101 : Use Social media
- #tip 102 : Comment sensibly
- #tip 103 : Be relevant to the discussion
- #tip 104 : Offer to help
- #tip 105 : Share not just yours, but other’s content as well.
Analytics: More (micro) content is generated with relevance to your onsite content

This is a tricky realm. It is easy to appear headstrong, while trying to be authoritative in one’s comments and status messages. Bear in mind that the social media audience are an informed lot. They have probably seen more of “know-it-all”s than any of us individually. They are ALWAYS the first to spot a fake / pretender / Copycat.

While this might appear to be intimidating to look at, it is this very factor that adds value when the audience shares your content. Your content is being subconsciously reviewed by the social media audience. Should anyone find your content worthy of sharing, you have hit the bulls eye. Now, your content has an extended audience depending on how many of others chose to share your content.

More the share, Search engines perceive your content more worthy to be placed on top results.

Result: Search Engines perceive your content worthy of showing up on top results.

Logicspeak:

Time and again it is proved that “Content is King”. The trick here is in recognizing that there is more than one way to generate content. Each content (micro or macro) has a definite purpose. When you see surge in your page views, the content has served its purpose well. Now it is up to you and the business to keep the visitor’s interest alive and convert them into a client / associate.

Previous Post: Content marketing and SEO: What you need to know
August 27, 2014
How to use Google Plus for Increasing Your Blog’s SEO and Traffic
Are you too tired of all those must-use social media platforms — Facebook, Twitter, Pinterest, LinkedIn, YouTube — to promote your content, whether it’s your company’s blog or a long term content marketing campaign of your company?

Do you want to skip Google Plus? Well, don’t!

Use Google Plus to Your Advantage

Google Plus is definitely not like Orkut that Google might decide to shut down in the near future. In fact, Google Plus is part of Google’s long game in terms of how it wants to tweak Google search and personalize it while promoting authentic and high quality content while down-voting spammy content.

Of all the social networks that play a role in Google’s search results, Google Plus is easily the most important. Google does not have full access to platforms like Facebook and Twitter while Google Plus is part of Google. Hence, content on Google Plus gets indexed by Google very fast and any sharing of such content and the number of +1s for such content is visible to Google as well.

Use Google Plus to Increase Your Blog’s SEO and Traffic

When your blog has its own Google Plus page and it has thousands of people who like it or have it in their circles, then your blog will show up higher in Google search results for keywords that your blog is focused on.

Hence it’s important not only to have your blog be present on Google Plus, it must be smartly optimized with the right use of hashtags. Hashtags are a powerful tool to help Google categorize the content of your blog posts so that the blog posts are search-friendly.

Use Google Plus’s Circles appropriately to share your post with the right circles to give

it the right sort of publicity without appearing to be spammy.

When you make a new blog post, you should link to that from Google Plus and make the post public so that it’s publicly available both inside Google Plus as well as Google search results.

Write informative posts in Google Plus itself to keep those in your circles engaged. Remember these tricks to format your Google Plus content:
- Use asterisks (*text*) for bold text
- Use underscores (_text_) for italic text
- Use hyphens (-text-) for strikethrough text
Google Plus allows for custom URLs; so, go ahead and assign an appropriate URL to your Google Plus page.

Remember that the first 40 to 50 characters of your Google Plus posts become that post’s page title in Google search results; hence, it’s critical to optimize those initial 40 to 50 characters of every post.

Use images in your Google Plus as appropriate since images make stronger impressions than text. Also, you can update animated GIFs to Google Plus posts.

Since Google wants to give greater importance to authenticity and authority, it makes sense to set up Google Authorship for the writers of the blog posts.

When articles have authors with verified Authorship, the author info shows up in search results and thus the blog post stands out. If somebody is searching while being logged into Google, Google Plus or Google Chrome, the search result will offer the option to the user to add the author to their circles directly from the search result page.

LogicSpeak:

With these basics taken care of, you can be sure of increasing your blog’s SEO via Google Plus. While Google’s search rankings keep changing and the role and importance of Google Plus might keep changing within Google’ overall search algorithm, it’s safe to say that it’s never going to harm your blog’s prospects in the Google universe if you take care to use Google Plus smartly.
July 31, 2014
SEO 2014 Vs. 2013 Trends

The years 2011 – 2012 witnessed Google intensifying its attempts to offer search engine users with quality and relevant results. The announcement of Google Panda updates from February 2011 was aimed to offer lower ranking to poor quality sites and those with poor quality or duplicative content. In April 2012, Google Penguin updates sought to decrease the search rankings of websites that violate Google’s Webmaster guidelines by using black-hat SEO techniques such as manipulating the number of links pointing to a web page.

2013

Content Marketing

Content marketing has grown in importance in 2013. Content marketing involves the spread of content over the search engines highlighting the importance of quality content especially the weight to long format content — articles and blog posts that are 1,000 words plus and 2,000 words plus in length. From 2013 onwards, Google has penalized many sites who have bought and placed a bunch of links. Search engines prefer to offer more useful content which is long and in good quality thus making it difficult to implement black hat techniques for improving site rankings. For instance, Google has rewarded sites that offer engaging content to its reader by showing them higher in the search results along with Knowledge Graph.

Google Hummingbird

Similarly, 2013 saw the introduction of the Google Hummingbird updates. With these, Google has seriously attempted to tackle the challenge of natural language queries or longer queries such as those that might be asked to it via its Voice Search feature. Google has taken up its intent to try to infer the meaning and purpose of a user’s query. Following which Google is also trying to give deeper and more meaningful answers to user queries.

Google Local Carousel

2013 saw the introduction of a new format called Local Carousel in which search results are presented on Google. The trend lines as of 2013 clearly show that desktop search is being definitively eclipsed by smartphones and mobile search. This has persuaded Google to refine the way it presents its search results and it has come up with the Google Local Carousel format for certain sets of queries such as those related to hotels, restaurants, and movies in a local area. Clearly, this response is targeted to the mobile user who’s searching for nearby hotels, restaurants or movies in his locality. The new focus is on local search and social media signals. More and more search results are likely to be displayed in this format as we move into 2014.

Social Media

With the ubiquity of Twitter, Facebook, Pinterest, and other social media platforms, Google prefers

to highlight websites and web pages that are both easy to share on social media and have been shared widely indicating their value and importance for their target audience. By launching its own social media platform Google+, Google is trying to win the battle of social media. By linking author pages to their Google+ profiles, experts can help Google identify relevant content easily. Articles written by authors with verified Google Authorship accounts get priority in the search results. Search results also show the number of people who have the author in their ‘circles.’ This has served a two-fold purpose: promotes authors to go for Google+ pages and simultaneously gives a psychological push to more users to add this author to their circles hence increasing the value and ubiquity of Google+ as a social media platform.

The social media strategy for 2014 and beyond is simple: Google is playing the ‘long game’ here and for website designers and SEO professionals, the message is clear. The SEO game is about long-term strategy and not about short-term tactics such as link building.

Mobile Websites

In 2013, for e-commerce websites, the trend towards users using their mobile devices for online shopping was clear during this past holiday season. This trend will grow and online retailers are mostly not ready to meet this consumer behavior. Only a few online retailers have a website optimized for mobile. SEO professionals have to advise and convince their clients that they cannot afford to miss the mobile bandwagon if they want to be strong players in the retail business.

When it comes to mobile websites, what matters is usability. Hence, mobile websites have to be simple and fast-loading and yet provide all the essential functionalities of a desktop website. In 2014, responsive web design concepts should be commonplace all across the web. Serious online players — from the largest e-commerce websites and online retailers to the smallest business such as a home-based cupcake delivery business or flower delivery business — will have mobile websites by the end of 2014, if they wish to survive.

2014

The value of quality and longer, in-depth content will continue to grow. Writers should create Google+ pages and link all their published content to their page. With Google Authorship, Google seeks to reward authors who have a lot of credibility as reflected by the number of people who follow them on Google+ and how often their content gets shared.

Similarly, small businesses need to create their business pages on Google+ where they list all the relevant information such as the addresses of their local branches, their contact numbers, business hours, etc. When users search for a local Starbucks, they should be able to see all the Starbucks in the area shown on a map with their addresses and location on a map plus the reviews left by users and the average ‘ratings.’ This is how Google is giving more weight to its users who care to review products and services. This is in line with Google’s previous decision to only allow ‘real’ users to put comments on YouTube videos by linking YouTube users to their Google+ pages.

HTML 5 is the hottest new technology as it allows for dynamic and interactive content while being compatible with a host of devices, browsers, and screens. So, it’s imperative for SEO professionals to persuade their clients to get on the HTML 5 bandwagon by making sure their websites are HTML 5 ready. For the multi-device user who visits websites from his desktop screen, his tablet screen, and also his smartphone screen, the solution is to have responsive sites that modify themselves as per the screen size.

Once SEOs have taken care of the above aspects, they can rest assured the search engines will take care of the job of featuring websites in search results. Websites that give users what they want will be rewarded by the visitors via social sharing and so on which will give further indications to the search engines giving a positive boost to a site’s ranking and creating a positive feedback loop.

March 19, 2014
Tips to hire the right SEO agency

SEO has become more important than ever, what with Google introducing new innovations into its search engine result pages. Just consider all the changes in the last couple of years — Panda and Penguin updates, Hummingbird, Google Local Search, Local Carousel — quite a handful if you’re not an online professional yourself. That makes it essential to hire the right SEO agency that’ll take care of the SEO aspects of your website.

So, how to go about finding out the right people? After all, SEO has acquired a bit of a bad name as there are SEOs and SEO agencies that make all sorts of outlandish promises and adopt unethical practices to try and improve a site’s ranking in search results. The criteria to weed out the bad guys include: those who give “guarantees” about getting your site to the top of a search result page within a short time frame, those who focus too narrowly on accomplishing single end results such as a good PageRank, those who talk about creating lots of links to improve your site’s search ranking, and those who claim they can produce viral content.

The above is of course not an exhaustive list but it gives a general idea about the kind of SEO agencies that are best avoided. Don’t go for guys who promise you the moon.

The white hat SEO professionals can be professional, yet small. Interact with a potential partner SEO agency to learn about their techniques. The right SEO agency will take your inputs about what you do and work like partners. The real SEO professionals know that there is no ‘one size fits all’ solution to take care of every client’s needs. Content is king today and the true SEO professional will stress this aspect and work with clients to develop a content strategy for them.

Social media in all its diverse forms helps spread the word about any kind of business. A social media strategy can only be developed in partnership between the SEO agency and the client. Nobody can “plan” a viral video. The best you can do is to try to be innovative and creative in creating messages about yourself. If a video is funny enough, then it may go viral.

The right kind of SEO agencies will have a step-by-step program of what they plan to do in terms of SEO for your website. SEO stretches over long periods of time: not weeks, but months. It’s not a one-time act but a series of persistent actions. The good guys (the ethical SEOs) may not offer to do the job for you “at the cheapest price.” Sure. Clients should understand and appreciate that true quality costs money. No brain surgeon (or plastic surgeon for that matter) goes around marketing his or her services as being the cheapest out there. Excessive focus on “cheap” SEO services should in fact make you suspicious about an SEO agency’s credentials.

Google is trying to serve up the best results for those using it for search. As Google users learn to use it in newer ways — whether long tail search, more natural language queries, finding restaurants or movie theaters or other businesses in a specific locality — Google also is getting better at deciphering the underlying intent of the user and serving up results accordingly. Remember that some parts of the Web are close to being 20 years old. Some of the top news organizations in the world — The New York Times, CNN, Financial Times — have had a presence online for more than a decade now. Same with the top e-commerce players like Amazon. Google gives a lot of weight to this sort of longevity in determining rankings. The lesson being: you cannot just climb up the rankings in a few months. But local businesses obviously have different targets: they just want to show up in the search results when someone makes a search related to their product in a specific area. SEO agencies will help with cracking that sort of challenge.

Basically, talk to a few potential SEO agencies that you have shortlisted and ask them to tell you some real world stories about how they solved some SEO-related challenges. This would give you a sense of what they are capable of. As you interact with potential partners, you will get non-verbal cues and other hints as to how good or bad they are. Finally, go for what your gut feeling is. As long as the SEO agency puts its best foot forward, you need to give them and the process time to show up the good results. Hey, after all, cruise liner trips too can end up … well, badly.

LogicSpeak :

Business owners, whether small or large, need to understand what they are really getting into when they look for SEO. It is necessary to look for firms that focus on the results you care about.

February 28, 2014
How to Improve Marketing and Linking through Blogs – SEO perspective
It is a known fact that blogs with good quality and niche content can attract high quality traffic and backlinks giving a boost SERPs. The topic on which you wish to write upon should be chosen with care, it should relate to your visitors. In a way, the content should be enticing and interesting enough to attract attention and be shareable as well.

From the SEO perspective, a few vital tips on how to acquire more backlinks could be quite helpful
- First of all, avoid spam as far as possible
- Ensure you post good quality blogs to get quality links outbound and inbound
- Display minimum ads on an authority site
- Ads placement should be made to look natural as possible
- Viral Marketing is very much a preferred activity to get links especially if you offer new products/services
- Avoid buying/displaying of unnatural links as search engines can detect them quite easily
- Try to get links to and from informative and useful sites for they usually carry high ranks
Link Acquisition and SEO
- Try to optimize your site in order to attract natural editorial links
- Ensure your web content satisfies relevant search results
- Try getting links from well established and older domains which carry greater value/authority.
- It would be great if you could attract a new link from an old domain for this could help you acquire more quality links.
- Natural links can be acquired from a related page and resource.
- Try attracting traffic from a reference link this can be done through online social interaction.
LogicSpeak:

Currently, people are sharing information instantly across multiple channels such as Twitter, Facebook, blogs and so on and to get visibility it is very important to offer quality but well optimized content on topics which people like to discuss and could be instantly shared as well. Across both the articles, I have tried to offer vital SEO tips which help you to acquire links through social interaction.

Previous Post: Insights to accelerate social interaction through blogs – Crucial for SEO (Part -1)
February 12, 2014
How essential is it for you to go mobile?
With trends revealing increasing browsing activities through mobile phones especially smartphones and tablets, it becomes inevitable to have websites which are easily accessible with the mobile platform and interface. Digital marketing experts strongly believe that internet traffic through mobile is going to increase manifold. For quite some time now, SEO experts have been advising clients a dedicated mobile site to capture the incoming traffic while being search engine friendly too. Hence, it makes sense to invest in online products and channels wherein the purpose of attracting traffic online is solved and to a great extent attracts conversions too.

Though for some, this predication is skeptical but likely to be quite accurate. There have been arguments stating the mobile technology is new and customers are likely to take time to adjust. Conceding the fact that many established online portals have proceeded to offer the same to their customers/visitors, it is time online businesses do give it a serious thought.

In fact, Google has recorded increasing number of visitors making purchases through their smart phones along with the fact that more than three quarters of the online visitors made a purchase online. Emphasizing on the undertones that despite the presence of the desktop, users found accessing the sites through their mobiles/smart phones easier and much more convenient which does relate to gearing up new strategies and developments. It’s time ecommerce retailers sit up and adapt to this trend as soon as they can.

Trends reveal that users prefer to access information, shopping deals, reviews and other related information through their in hand mobile devices especially when they are on the move and about. Consider it as an activity which keeps them engaged or provides them with vital information at their fingertips, a time saving activity

Thinking of proceeding with the development of a mobile site? Well, the most popular options are either you have an entirely different site to cater to mobile visitors or you could develop a mirror image of the website which is smaller than the desktop site or an entirely different site. On the overall, make sure you have site which serves the purpose of your mobile visitors and is quite responsive too.

Whilst planning a mobile website, website owners need to analyze and arrive upon the following parameters –
- Goal of mobile website – offer information or encourage conversions
- Extent of content offered – use the same content or have a different content
- Analyze Visitor Traffic – study the activities of visitors on mobile website before proceeding
From the SEO perspective, having an entirely different site catering to queries and requirements through mobile phones works in a great way rather than slightly tweaking an existing desktop site to suit mobile traffic.

Responsive Sites

Since both the sites, desktop as well as mobile are pretty identical, owners will need to update a single set of content. Bear in mind, content will be viewed on a smaller screen when accessed through a mobile as against the large screen of the desktop PC. In fact, by offering more compatibility these websites are known to perform much better. They could even build up responsive sites bit by bit and study its performance in a similar pattern. This helps you make it even more responsive as per the traffic analytic reports.

The other alternative is to make a separate but an identical site with same URLs for mobile use but make sure the site is dynamically served on to the mobile devices when accessed. This means the issue related to broken URLs is taken care of.

Many a times, visitors could be complaining of content loading issues on the mobile device but then it pays to have concise content which does reduces the loading time too. Images are dynamically served as per the screen size of the mobile device which makes things even more convenient. Use of simplified Java Script or switching over to HTML 5 is advisable as it helps the website to function in a better manner.

Separate mobile sites

Separate sites do have a definite edge over responsive sites for they can tailor made to cater to specific requirements of mobile visitors. This means they can be very different and tweaked to include keywords while adapting to mobile search engine parameters. The main desktop site is left untouched while developing a new mobile site offers the much required flexibility to innovate and try out new ideas too. Don’t miss out this opportunity to be creative to the best of abilities and try them on an entirely new platform.

For survival of any business, online or offline, being dynamic is essential. Hence, adapting to new environments such as mobile platforms becomes the need of the hour. By launching a mobile website parallel to the desktop site, visitors and relevant traffic is taken care of to a great extent.

LogicSpeak:

The number of users accessing the web on their mobile devices has dramatically increased. This is because of the availability of more affordable smartphones in the market. Mobile devices are no longer just for basic texting and calling. They are used almost the same way as computers. This is the reason why mobile websites are vital for businesses that would like to build their presence online.
January 24, 2014

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