Category: Search Engine Optimization (SEO)

Paid Search & SEO – Complementary Angles of Any Digital Marketing Campaign
Natural and paid search have gained tremendous importance for any online business to perform. As per common sense, performing keywords will be those which users/viewers would use to locate your pages and hence need to be present within the content of your website.

For starters, you will have your Adwords account to generate a list of highly searched keywords relevant to your products and offerings but this is not enough. There is a lot more research and effort involved over and above just matching your keywords list. What if all the highly researched keywords do not exactly match up to your offerings then you surely have a problem at hand.

Here, SEO and Paid search come at your assistance. They are hard core internet marketing strategies that are employed to enhance natural traffic coming your way along with technicalities employed to enhance website traffic through paid search.

Information Architecture –

Both SEO and PPC involve the use of keywords. Using PPC related tools arriving upon the most suitable and relevant keyword grouping including term variations does offer a clear picture on how the website pages could be developed and displayed. In fact once this process is through; developing relevant content, assigning meta tags, meta titles, meta keywords, HTML titles and more becomes quite easy.

Page wise Performance Analysis

Depending upon the IA structure, ascertaining the page wise performance does become crucial. If optimized well, a high number of organic visits could be recorded while paid search can divert traffic to category or product pages. For optimizing the performance, you need to conduct A/B testing of pages and decide upon enhancing the convertibility quotient. Here again, a balance should be struck between the two strategies related to which page the visitors should land. However, remember organic conversions have scored better over paid ones.

Keywords with ‘brand’ names

Of course, keywords that contain the brand name are highly popular and searched for but they get lost amidst Google’s privacy concerns. In a way, this could be affecting the organic search. On the other hand, paid search can score far better on this account as broad match keywords can perfectly capture the relevant search queries. Some keyword combinations include ‘brand’ coupons, ‘brand’ reviews, ‘brand’ deals and so on. If these search queries do not meet the desired responses onsite then you can estimate the loss of traffic and conversions too.

Identifying Competition

Online competition could vary from real competition. Your search results could offer insights into your competitors like never before. Bear in mind, that online search could be conducted depending upon the product/service offered by you and which not necessarily could be brand specific. Also, it is essential to remember that your competitors could be or could not be on the same platform and hence visibility may vary in performance. However, the Auction Insight Report could offer dynamic insights into the competitive trends within your segment and hence should be referred to regularly.

Data Analytics & Insights

Despite, both SEO and PPC working towards the same goal and give equal importance to URL key, title tag, H1 tag and product title. If you are advertising with Google then the product title is picked up automatically to be displayed on Google Shopping and influences the CTR rates. Also, SEO on page optimization mainly highlights the title tag, URL key and H1 tag. It is advisable to pay extra attention to product search queries and understand customer behaviour. In most cases, a slight change in the product title can accelerate conversions both organically and through paid search too.

Testing and Optimisation

Paid search facilitates testing of product ads and their performance through the CTA which otherwise is difficult to ascertain in the search engine rankings. Also, with each page having a single title and a meta description, hitting the bull’s eye does become certainly difficult. But with a paid search campaign in place, arriving at a high CTA is not very difficult. Once you zero down upon the better performing CTA, you can replace the same in the page title or within the page description.

Nevertheless, with multiple data reports just a click away, you need to take efforts to download them and gain insights from them.

Paid Search and SEO are complementary activities and are essential for any internet marketing campaign to perform well with balanced yet diversified effort. The following perspectives have to be kept in mind
- Changes (irrespective of frequency) in the algorithms of search engines
- Regular PPC management to modify and stay ahead of the competition
- Maintaining a balance between these two strategies is vital – w.r.t. time, effort and even finances
Buoyancy and dynamism within internet marketing strategy is a must especially when it encompasses paid search and SEO strategies. Remember, search queries i.e. consumer preferences and search engine algorithms which reign supreme and you have to incorporate them within the framework of your digital marketing campaign.
June 1, 2015
Tips to Prepare Effective Content for Engaging Audience
Tips to Prepare Effective Content for Engaging Audience

You need a strategy to win every battle and the internet battle is no different. Here, content is always the king but you needed to have the right strategy to make that content available to your readers and visitors. It is surprising that more than 50% of web masters and marketers of content fail to have a strategy and often end up paying the price for it.

Content strategy can be simply defined as the preparation, formulation and control of information that you want your target visitors to read and taken action upon.

The ideal content strategy should revolve around the following:
1. Identify the objective of your content and research well to target it to the appropriate audience. Once you know the “why” of your content, you can formulate lucid content and also have a follow up mechanism to make sure it reaches the people you want it to.
2. Evaluate competition and the environment relevant to your content to ensure you are not feeding content that is no longer relevant. Understanding the topics being covered by your competitors to identify the unique selling propositions behind them is half the battle won.
3. Make use of the tools available at hand to spot the topics that are currently hot and trending. This will stimulate your thought process to come out with ideas that are in tune with what the readers want to know.
4. After having collected the ideas, you now need to brainstorm to filter out the ones that can emotionally connect to your audience. Emotional appeal never fails to engage readers and produces the action you want them to take.
5. Create headlines that attract attention. The headline is without doubt the most important facet of your content which will provoke further reading of the content.
6. You are now ready to write content making use of all the ideas you have collected.
7. The format and frequency of your content hitting the blog or site are important parameters that will decide its success.
The parameters of a good content strategy can thus be summarized to be informative, relevant, should entertain, must be honest and should be delivered on a consistent basis.

Examples of a good content strategy being followed can be found in brands like Wistia’s learning centre videos that are short, crisp and help visitors hone their video marketing skills. You can find another example in American Express that encourages feedback from its business owners through its Open Forum initiative postings on various aspects of marketing, customer service, technology and leadership.

A more fitting example is that of a government site being responsive and tuned to the requirements of its people. The gov.uk site is filled with useful content teaching people how to go about accomplishing supposedly complicated government related tasks. The content is easy to read, does not have unnecessary jargon and has bullet lists that lead to links for people wanting more information on a particular task.
April 18, 2015
Tips to Gain Insights from Google Analytics and Optimize Your Site Better
Optimize Your Site with Google Analytics

Have that niggling feeling of your site not performing well because of your content? Seek out a firsthand report offered by Google Analytics reveals the areas of improvement within your website along with drawing your attention on crucial parameters which you could have unknowingly ignored. Developed by world’s preferred search engine company, Google Analytics is a tool that offers an extensive range of analytics reports for you to infer from beginning with:
- Site Analysis
- Multi faceted Approach
- Visitor analysis
Discussing these parameters in detail –

Site Analysis

Once you are at Google Analytics, proceed to the sections titled Behaviour and Site Content that will highlight some of the crucial site visit parameters viz. page views, unique page views, time spent on page, bounce rates, even page exits. The analytics can make you understand what your visitors were looking out for on your site.

Check out the Site Search feature which reveals the most searched items for, the terms and queries which lead to conversions and those which have lead to exits. Also, you need to figure out the reason of non conversion by studying at which url, the customer left the site. Are there any corrective measures that could be implemented? Also, the next imperative action would be to seek out how to make your content more compelling

Work around your website intelligently and improvise it by adding engaging content in form of quality quotes, images and content. Spruce it up by adding testimonials, evidence, videos and much more. On the overall, you require to fortify the trust of the visitor/customer in you and your business upon their visit to the website. Similarly, pay equal attention to the site navigation and user interface

As Andy Crestodina of Content Marketing Institute states, it is essential to know what and which and type of content is preferred by the visitors to your site. And you need to narrow down the gap between the two and make your website deliver a well optimized performance.

Multi faceted Approach

You must be aware that your website enjoys traffic through multiple channels – tablets, laptops, smart phones and etc. Apart from being mobile friendly, you need to understand from where the traffic is flowing into especially at which stage – research, decision stage or the conversion stage. On similar counts, it is essential for you to analyze the preferred search engine of the visitors – Safari, Android, Chrome to name a few

Craig Sullivan is of the opinion that a conversion report displaying the browser and device split works out well for his analysis. Look out for browser related issues such as display issue, and if your website does not work well in any of the preferred browsers, you know what you need to do next.

Visitor analysis

Another key parameter is to filter through the traffic demographics and analyze. The data could reveal change in preferences on account of changes in age group, habit preferences, etc. This could be the reason why the traffic is not getting converted. Also, look out from which url, they are exiting from your website – landing page, product page, half filled shopping cart and so on. Once these critical issues are identified and resolved, your website could be performing just great.

Tim Ash believes in delving into niche areas of the Google Analytics report and uncover insights that offer subtle hints on how to optimize the as per behavioral preferences. Here, you can figure out whether there is user experience flaw or the visitor gets disinterested in case of site loading issues across the mobile platform.

Another report of great help could be conversion reports that include indexes of first and assisted and multi channel conversion. These reports are available by default and display in depth data related to behaviour, acquisition and even conversion, side by side.

As Judah Phillips has noted that last click metrics are displayed as default in Google Analytics but in most cases, conversions could have happened at the top of the funnel or the bottom of the funnel. He opines that affiliate traffic will be registered at the bottom of the funnel while display advertising will be highlighted at the top of the funnel. Along with this data, analytic experts need to correlate the liner conversion metrics within the multichannel approach when evaluating a media plan.

As a website owner, your aim should be to offer a responsive site that connects better with its visitors especially within the emerging landscapes. And, its performance within the social media network, if integrated.

Also, you need to not only create compelling content but have a content calendar that helps you to stay on track to promote and share content on regular basis.

Google Analytics Data does provide sufficient insights on how to optimize websites and make them perform optimally. A few clicks and you have at hand, multi faceted data which has to be carefully evaluated and analyzed to gain insights that enhance your website performance in the desired manner.

LogicSpeak:

Ensure that your website looks well maintained and updated always. Improve your website’s performance through Google Analytics that offers a varied range of reports. Seeking insights from these reports is extremely crucial for site improvements and enhancing its efficiency quotient does rely on them.
April 17, 2015
Digital Marketing Tips for the Start-ups
If you are a start-up or in the midst of starting one, congratulations! You already have our admiration for breaking free from the monotony of a ‘job’ and do something of your own. It’s a risk only brave ones can take, we know because we started small, too. So, we understand that you want to be picky about how you spend the money and you wish to do everything that a digital agency can do for you on your own with a little guidance. Anticipating your conflicts and struggles, here are some effective digital marketing tips that work. They are direct, easily doable and absolutely free, because we love start-ups!
1. Website:
It’s your biggest marketing platform.
- This is where you need to optimize your pages to let Google know that your shop is ‘Now Open’ to the right keywords. Tutorials for this are available all over the net. However, having someone who can do a monthly consultation on your progress is highly recommended.
- It’s the place where you can capture your leads. Ensure each of your website pages is well equipped to capture a lead to start a regular communication. This can be achieved either by having them buy a product, sign up for a newsletter or simply sending them an early bird’s discount.
- Show them where you are available on social media.
- Market your brand on your website
1. Content:
On the web, only way you communicate is through content. It can be in the form of text, visual or audio-video
- List down your brand personality and see how you feel about it
- If yours is an innovative product and needs explaining, then you NEED an ‘Explorer Video’. This can be a fun, quirky animated video giving customer a walk-through of your product. No need to hire an expensive agency to do this. Simply look up the likes of Elance, Fiverr, etc
- Ensure your content, in every form, is in sync with the personality you have in mind. If your brand is loud let your creative, choice of words, etc bring that out bravely. Don’t play safe, create a distinct personality, this will help your create space in the minds of people
- Always write initial content by yourself and let a MA in English/Literature fix the language not the essence
1. Outreach:
Once your content is ready, let the world know that you have arrived.
- Start by sharing it within your group- friends, family, ex-colleagues, neighbours, that gang you formed while traveling in a train for years, trekking buddies, owner of the restaurant you frequent etc
- Look-up where is your audience active and be on that channel to promote your brand
- Choose relevant social media channels. Invest time and energy in them with maximum two at a time.
- If you have a competitor, local or international, then learn from them. If not, you are lucky enough to be first one to try, make mistakes and grow
- Be part of start-up groups and learn from them
- Ensure that your personal social media profiles are strong and active, so that you become a mouthpiece for your brand
1. Paid:
When do you invest in paid media?

Honestly, there is no one true answer for this! As each industry and competition is different. Having said that, we won’t leave you without any head start
- Google ads are the biggest, simplest and safest way to begin with. Set out a tiny budget. Once your website is settled in and SEO is doing it’s magic, invest this tiny budget in Google ads step-by-step trying different things and see what works for you
1. Measure:
No matter what you do, always measure! Set your expectations before you start, even if smallest, but don’t be too harsh on yourself.

Logicspeak:
So, when do you need an agency? In the beginning for few months you can have an agency to simply consult you on what to do and what not to do. Consulting fee is like fraction of the agency bulk. Once you get too busy to focus on these marketing activities and want to take them to next level, it’s a good idea to go ahead with the same agency, as now you understand each other well.
April 9, 2015
Google Mobile Friendliness – Important Parameter for Ranking Higher
Google has finally decided to accord mobile-friendliness along with indexed apps the importance from a ranking perspective, after a long period of testing. They have recognized that you are making more use of their mobiles to surf internet and want to reward sites that are mobile friendly by ranking them higher.

New Algorithm

A new algorithm will come into play from April 21 and this would impact mobile searches globally in all the languages. Google has suggested that you as a webmaster should prepare for this change by taking the mobile friendly test and check out the mobile usability of your site through the Mobile Usability Report in the Google Webmaster Tools.

In addition, Google will with immediate effect regard all information from the indexed apps as one more ranking factor to decide search engine ranking of sites. All signed-in users like you that have installed the apps will benefit from this and more importantly content from such indexed apps will also rank higher for relevant queries than before. It becomes therefore imperative for app developers like you to now strike a relationship between their own Web pages and the app links they point to.

Two Improvements

Following this development, you will now get relevant as well as timely search results on your mobile devices and it will not matter where that information resides – on the apps or on the web pages. Google said that as compared to their earlier update algorithms that focused on site configuration, this new one will be enable the following:
1. Help you find sites that are mobile friendly within the search results. It will have an impact across languages globally and you will now find it much easier to get the results that are fully optimized and suited to display properly on their devices.
2. Most appropriate and relevant app content will feature in the search results. Google will use the data they get from all indexed apps for this purpose. This will enable them to push such content more prominently and ahead of others to provide full value to you as the visitor to that site.
Be Mobile-Friendly Or Perish

This debate on whether a mobile-friendly site was necessary for a winning SEO strategy has been going on for some time. But this latest announcement from Google signifies that if you as a webmaster cannot make the necessary changes to make this transition, you could lose out big time. Unless you are able to put forth a mobile-friendly site by April 21, you will suffer loss of ranking.

This initiative was expected as even recently Google was encouraging webmasters to make sites mobile-friendly, sending out notifications through their GWT. They also added the mobile usability report and launched the mobile-friendly testing tool within the GWT as clear indicators of their intentions.

More and more sites will now race against each other to fulfill this requirement. Those of you are already there will benefit earlier. It is clear that only mobile-responsive sites will get the preference from search engines like Google for ranking as it is believed they provide a much better user experience.

Previous Post: How to Measure B2B Content Marketing Outputs
March 17, 2015
User Experience (UX) – The Key to Future SEO
Following the Facebook’s recent policy change on pulling the plug off “Organic reach on Promotional content”, digital markets are left to wonder on the effort and money they put into those paid ads. The ads are gone, social statistics are gone, so is the money.

The underlying lesson being, piggybacking (on FB / any network) works only for short term. Unless your website is robust enough to generate its very own organic traffic, threats such as these loom over your business. Begin to thwart off such threats with putting some effort into creating a great user experience for your 1^st time casual visitors.

There is no better help than self-help. The best chance to build on your SEO for generating your very own organic traffic is by giving the best user experience to start with.

Well thought out User Experience INVOLVES
- Enough white space to concentrate on the actual site content
- Easy navigation to locate primary info on the business.
- Product / Service specific text & media laid out in an organized manner
- Call to action – to capture user base minimum user info.
Well laid User Experience IMPROVES
- Piques visitor’s interest on the product / service.
- Usability of the product / service
- 2-way communication with the user
- User satisfaction index.
- Willingness to share contact info.
Well executed User experience helps AVOID
- Badly defined processes
- Common mistakes/oversights
- Missed opportunities.
Impact of a good User Experience on SEO. – the windowshopper way

What do we do when something catches our attention while window-shopping? We tend to linger a bit longer on the display window, check out other items on the shop through the window, and possibly get in, and enquire a bit more to our linking. From being an onlooker, the display window has made a potential customer out of us. The chances of making a purchase skyrocketed from 0 to 9, just because we thought that one display was cool, and wanted to see more.

User Experience does the same for your SEO. Here Rand Fishkin gives a more detailed tact behind a good user experience

(Img. source: https://goo.gl/uRB9fr)

Logicspeak:

Reiterating, URL is for Google, website is for Visitors. SEO is for robots, content is for People. Layout is for browsers, Interaction is for users. As far as we have known, bots have never made a purchase, people do. So, giving the best user experience is a paramount importance to tell the bots that you have your own dedicated organic traffic. Now, no one can pull the plug off your marketing efforts. Beat That!!!!

Previous Post- How to Measure B2B Content Marketing Outputs
March 3, 2015
Eliminate Gaps in your Digital Media Strategy
Digital Marketing is a science that brings together the psychology of awareness and persuasion to drive the economy of the business. And, just like science, there are metrics to measure, and missing links to account for. A Typical Digital Media Strategy distributes its action plan amongst some (or) all of these areas.
- Social Media Management
- Email Campaigns
- Mobile Promotions
- Content Marketing
When done intelligently, the sales metrics could rise exponentially. But, on the other hand, when these efforts do not pay up as expected, one is left to wonder about the gaps. Here are some common pointers that might help you identify the cracks, and make amends before they become into a gaping hole.

Relevance Gap:

Is this campaign relevant to the audience I am reaching out to?

Being the marketer / sales personnel you are, would you barge into a dentist’s office to sell garden supplies or automobile spare parts?. I guess not.

Aggressive marketers in their bid to grab maximum eyeball, thrust their advts, promos on unsuspecting users by spamming the mail box, or dumping the links on social media. This is particularly common on “social media groups”, where there is a large congregation of users discussing matters of interest, (and concerns) over a certain niche.

Such link dumps are very annoying (not to mention, unprofessional as well). Soon, you will be blacklisted and banned from the group. The result is, you stand to lose valuable audience for a future campaign that is more relevant to the objective of the group.

Without context, though, even quality content risks coming across as pushy brand intrusion. – The Gaurdian

Context, in other words, takes not only the ‘who’ into account, but also the when, where, why, and how. Simply put, it’s deeper targeting and more on-point messaging- Rebecca Lieb

Engagement Gap:

Why don’t my visitors linger a bit longer?

Landing pages are an integral part of digital marketing strategy. These are the billboards that advertise the merits of the products /services without being pushy. Getting the visitors to these landing pages can be done effectively by bridging the Relevance Gap. However, keeping them on your website requires a bit of thoughtful planning and adept execution.

Recall high school English grammar lessons. Instead of bragging “Our product / service has an awesome ABC-feature”, restructure your sentence to reflect “Your business can achieve great results by using our product’s simple ABC-feature”.

This is an intriguing statement, and visitors are likely to explore the additional features in the offing. An engagement trail has been set. Now, let your product/ service convince the visitor.

Good social adoption starts with a focus on people, …… That means investing in people and processes, as well as technology. – The Gaurdian

Let’s Get Personal: Focusing On the Human Side of Your Digital Presence – By Greg Stockmaster

Response Gap:

Do not miss out on the handshake.

If you approve of this illustration, please superimpose the text Response and Followup on the arrows

By bridging the Engagement Gap, you have convinced the visitor to extend his share on the handshake. Now it is your turn to return the favour.

Intrigued by your product / services, there will be enquires on the same. This is an indicator that you are generating interest from the visitor’s business perspective. These enquiries come in as live-chat (embedded within the website) or via contact us or as social media mentions etc.

The best way to bridge this response gap, is to start with an acknowledgment (albeit an automated one) and follow up within 12-24 hrs. The closer to achieving the customer’s intended objective, higher the chances of securing a deal.

A recent MIT study demonstrated that leads convert 22 times more often when they are contacted within the first five minutes of making an inquiry – Irv Shapiro

24% of American internet users 12+ who have contacted a brand in social media, expect a reply within 30 minutes, regardless of when the contact was made – Jay Baer

Technical Gap:

Does your digital platforms talk to each other? Do they pour in their analytics in one jar for quick review and detailed study?

As discussed earlier, digital marketing strategy is not a single act. It is a cumulative act across diverse platforms. So, it is extremely necessary to track the metrics in a unified system that allows measuring the performance of digital marketing efforts.

In a haste to speed things up for the campaign, do not forget to set tracking units in your analytics tools. Most tracking data can be set up by making minor changes to the url. Assuming Google Analytics is the popular tool of choice, this url builder can build custom urls that tracks your campaign performance.

Run periodic reports on metrics that matter to gain an insight into your strategy’s implementation and performance.

8 Major Hurdles to Marketing Measurement; Whether you are trying to determine customer lifetime value or put in place a media mix model, marketing measurement can often be a complex and daunting task. – Brand Nexus

Disruptive digital technologies and the new expectations of the global consumer are forcing global firms to adjust and innovate – Forbes

LogicSpeak:

Digital Media Marketing Strategy is akin to weaving a tapestry. Multiple strands of fine threads are woven together in a precise and orderly manner to create a work of art, to be appreciated as whole. The trick is to identify the areas where the finale picture emerges, and underplay the rest to get a holistic result.

Previous Post: Measuring ROI from Social Media
February 20, 2015
Is your website geared up for mobile usability

There have been instances of websites receiving mails from Google and notifications through Webmaster Tools stating that they have to become mobile friendly if they wish to perform well on the mobile platform. At the same time, this hints at mobile ranking which could affect their site visibility in the near future. It is very much possible that Google may be launching a mobile ranking algorithm soon wishes to get as many as sites mobile friendly by the time it is actually launched.

Since last November, Google has gone ahead and launched mobile friendly testing tool, mobile usability reports in Google Webmaster tools including mobile friendly labels in search results.

Getting on the basics of Mobile Usability

As a preferred search engine, Google is committed to display not only useful but accurate information to the search queries. The emerging preference for search through mobile phones especially the smartphones highlights the need for websites to adapt to the mobile interface as soon as they can.

Apart from being affected by likely to be launched Google Mobile Ranking algorithm, websites may face visibility issues in the mobile platform soon, if they do not adapt to it soon. Websites can access the mobile usability report offered under the Search Traffic section which identifies the errors page wise of your website assisting you to resolve them in the right manner.

Key Adaptations required include –

Defining a viewing area a.k.a viewport – The pages of your website need to define the meta viewport tag which directs the browser to adjust the web page’s dimension as per the device screen through which it is being accessed. This is important as there is vast range of devices through which websites can be accessed.

Content flow visible in the viewport – If this point is highlighted in your report then you should define a relative width and position values for CSS images, including images which ensures that the web pages are displayed through a horizontal scroll for a better display.

Suitable Fonts and their size – A mention of this point in the report suggests on which pages you need to make changes in the font size ensuring their readability. Once done, the viewers will no longer require to ‘pinch and zoom’ content for reading the web pages. Remember to specify the viewport which could solve the scaling of the font size just perfectly.

Well defined and spaced out Touch Elements – The touch elements offering further entry into the websites should be well spaced and kept in the eye view which ensures their visibility and use too. If at all, this point gets highlighted in the mobile usability report than you need to pay attention to suggested URLs wherein the space buttons, touch elements along with the navigational links are well spaced and placed for further use.

January 23, 2015
Tips To Create Quality Content

We are all aware of the kind of importance content has when it comes to marketing your stuff. If you are in a dilemma as to how to create the perfect and engaging content, here are the steps that will be your guide.

1.     Research thoroughly

The first step towards creating the top quality content has to be putting in the right kind of research. Until and unless you put in thorough research, you will not be able to get the facts right. When you are putting in the content for a site, it becomes important that the content must be related to the theme of your business. It has to be factual and if it can contain an accurate representation of facts and details, it will serve the right need. So, you should always carry out extensive research in your domain. If needed, visit the site of your competitors and explore the details that they have listed as well. This will help you create content that will be better than what your competitors are offering.

2.     Focus on the headlines

The headlines mostly determine the number of people who are going to read your content. You have to devote time to come up with some really catchy headlines. You should devote ample time for the sake of offering catchy headlines. Ideally, your headline should be such that it entices your readers to follow the whole content and explore the details meticulously. It should generate suspense or interest and should be creatively designed.

3.     Keep the content actionable

Let us get the facts straight. No one really reads a drab and descriptive piece. Even though you may be narrating something factual, there has to be something actionable in it. The readers should either feel like they got some value from the post or else offer them something to do with the content. Having a clear call to action button ensures that the readers will feel like the content gave them a direction. So, try and have your content aligned in a way that your readers value it rather than find it another piece found easily on the internet. Your content should be so created that it makes you stand out from the crowd.

4.     Never forget SEO

Regardless of what people say, SEO remains the heart of content marketing. You have to worry about the formatting of the content, the paragraph structure, the illustrations and more. However, most of all, you need to ensure that you do not forget SEO. SEO will help you keep your content on the top. What is the use of spending hours and hours of time creating the perfect content, if you get no visitors? It is SEO that will get you traffic and so you will find people reading your content and this can get you sales. Try and focus upon keywords, use back links and even make article submissions as well. Do not forget to make smart use of different tags such that the indexing of your site can be done on the top pages of Google.

Use all these strategies and you are sure to succeed in creating impeccable content.

LogicSpeak:

Quality content is here to stay and the importance of the creating right content is growing every year. With the right content, you will be able to convey your messages effectively to your target audience.

Previous Post: eCommerce Link Building Simplified

January 8, 2015
eCommerce Link Building Simplified

As an ecommerce store, it is extremely important for you to be sure that you are investing in the right link building ways and methods. Here we will take a look at the strategies which will actually help you in building links with respect to an ecommerce store.

Guest Posts On The Manufacturer’s Site

As an ecommerce store, you must be selling a lot of diverse products. This opens you up to limitless possibilities of guest posts. We have all heard of how guest posts are an efficient way of link building; however, what we want to tell you here is that you should try and post such blogs on the manufacture’s website. Try and contact the manufacturer of the different products which you sell at your store. Explain them the benefits which both of you could reap with the guest posts. Firstly, the target audience is going to be exactly who you are looking for. Further, your search engine rank might improve because you will be getting links from good quality sites rather than spam ones. Thus, it will offer multiple benefits to you.

Target Bloggers

There is absolutely no second opinion about this. When you are looking to build links, bloggers are the people you must approach. You can hold contests, organize competitions or simply engage in a discussion with them. Whichever method you choose to opt for, make it a point to target them so that you can get huge links and that too with meaningful posts.

It is common for bloggers to share their experiences of shopping at an ecommerce store or they can also conduct a review of your store as well. Not only this, you will also find people listing their favorite products at a store and talking about the pros and cons of specific products found at an ecommerce store. Whatever you choose to do, it will help you get a link and will therefore contribute towards your link building process.

Target Sites Like Yahoo Answers And Quora

You will find that Google is focusing immensely on conversational search query. This is why Yahoo answers and Quora are often listed on the top pages when you search for them. Whenever you want to engage in healthy link building, you should try and search for questions that pertain to your store. Try and answer them and you can smartly leave a link to your site as a source. Remember, you should not spam the website link and it should seem to be seamlessly integrated as a part of your answer. This will not only work in link building program but can also fetch you huge amount of traffic as well.

LogicSpeak:

These are the top strategies, which can help you in your link building campaign. Regardless of which methods you use, do not engage in unscrupulous and spam link exchange programs as they will do more damage than bring you any benefits. So, implement these steps and you will be able to enjoy the huge influx of quality links to you ecommerce store. The right link building program can convert into good sales as well.

Previous Post: How To Prepare Your Digital Marketing Strategy For 2015?

January 6, 2015

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