Category: Search Engine Optimization (SEO)

Small Business Owners Need To Know This About SEO And PPC
The challenge of trying to get a small business website to become visible can certainly be tough to work with. This is especially the case when it comes to getting on a search engine. It is a necessity to get onto a search engine so it will be easier for the people to see that your business is out there. One thing you can do in order to become visible is to utilize pay per click and SEO, or search engine optimization, plans. These are great solutions that will help you get the most out of your business’ efforts when marketing online so you will have more control over what you are doing within your business. This can provide you with more help for your site as needed so you will have a better appearance and support setup that you can appreciate.

What Are These Two About? Pay per click advertising is a format that is popular among businesses looking to stand out. It helps you get on top of a search engine by having your site linked up to certain keywords. This is provided that you spend a proper amount of money on each click within your campaign. This is ideal for local campaigns when you are trying to target people within a certain area. For instance, the Southern Sun hotel chain in South Africa established a PPC campaign that focused on reaching local traffic, promoting hotels in specific areas and listing information on sales through PPC ads. The campaign ended up having a return on investment for local responses that was nearly twice as what it got internationally, thus increasing awareness among people in South Africa where the chain’s hotels are.

Meanwhile, you can use search engine optimization to make it easier for your site to be naturally found on a search engine. This often entails functions like taking care of the site map on a site, creating enough descriptive tags on a page and getting as much unique content as possible while using keywords that are ideal to your situation. An example of this comes from the efforts Nike Golf made to make its website more visible. Nike Golf adjusted its website to be more HTML-based while using added tags that would be listed within a website’s code without taking longer for them to load. This in turn allowed the website to become easier to read and not blank when a search engine reviewed what it had.

What to Think About There are many good points that you deserve to consider when thinking about using any of these methods:
- Make sure you think about the budget that you have for a PPC campaign. Think about how much you are willing to spend per click and then consider the approximate number of clicks that you are willing to spend on. Sometimes you might have the ability to limit your order to work until a specific number of clicks are reached.
- There are also times when the cost of your PPC campaign might increase due to the demand for a keyword and the competition that you’ve got to bear with. Check every week to see if the value of your campaign is changing to where it’s either more expensive or a little more affordable.
- The arrangement of your website must be reviewed carefully. This includes a need to take a look at how you’re going to handle the content on your site to make it useful.
- You must also think about the keywords you want to use on your SEO campaign. This in turn can help you out with getting your site ready while guiding you on the right path when creating the best possible forms of content.
- You also have to be cautious when preparing your website based on the types of plug-ins or other non-text features that you plan on using within your site. This is to ensure that you are carefully organizing your website based on what you want to highlight.
Consider Your Upgrades You need to get your upgrades to your site to work to their best right away if you want your SEO or PPC campaigns to work. Triumvirate Environmental, a company that focuses on handling environmental and hazardous waste in a safe manner, established its own blog and shared its content with as many social media sites as possible. These are two popular SEO strategies used to make a page more visible. This in turn increased the site’s number of social media followers and its rankings on social media pages. Meanwhile, Cisco opened its own social listening center to identify what was going on with the company on social media in terms of its mentions and how people identified with the brand. This helped them company to figure out what keywords it needs to use and how to target people in the proper manner when getting online and making itself more visible. The ways how Cisco worked with this content in mind proved to be essential for helping the company to identify new ways to make more money and to make its functions more visible. Regardless of what you plan on using, you can contact Logicserve Digital for help with your online marketing needs. You can use the LogicSpeak program in particular yo help you out with organizing your setups the right way so it will be rather easy for you to get the most out of your SEO or PPC plans.
November 8, 2015
Google updates its algorithm to weed out hacked spam

With an aim to purge the hacked spam in the search results, Google has started tweaking its algorithms. Numerous legitimate sites are hacked with an attempt to engage in abusive tactics such as promoting poor quality sites by driving more traffic, malware download, marketing illegal pharma products or counterfeit goods and more.

According to the blog update by the Google, the website owners who do not take security measures and implement standard practices become vulnerable and so are easily hacked. It includes websites of universities, companies, hobby organisations, restaurants and even government sites. Such sites are an easy target for cyber criminals. They search for such sites and inject malicious content to gain higher ranking on the search engines and gain more traffic.

For this, Google is aggressively taking preventive measures to protect the webmasters and users by making changes in their algorithms. In due course, depending upon the language, the algorithmic changes will impact around 5% queries. These changes will ensure that only the relevant results are shown for the queries, weeding out all the hacked spam. This will also make sure that only legitimate and organic results are shown.

Google also plans to give notifications similar to mobile friendly updates to the SERP listing and also to GWT message centre if they find a particular website is hacked.

Reference: https://goo.gl/QJPNQ3, https://goo.gl/Ikigck

October 27, 2015
Introducing the Accelerated Mobile Pages Project, for a faster, open mobile web

Mobile has taken center stage when it comes to browsing online. Smartphones and tablets have made it incredibly easy for users to access internet and the information they want. For content publishers and advertisers this offered an opportunity. They can now share their carefully created content to their readers but the problem they all faced was not able to give their visitors great experience on mobile. Any webpage that was needed to be accessed was too heavy to load on their screen whereas some were incredibly difficult to navigate due to the limited visibility on mobile screens.

This not only resulted in bad experiences for your traffic but also loss of advertising money. Obviously with a disrupted consumer journey, your ads will not be properly shown, you will not be able to earn money.

To help content publishers, marketers and webmasters, Google has announced a new initiative by the name of Accelerated Mobile Pages. This is an open source program where you can now work on creating better experiences on mobile web. Google which is now openly supporting mobile optimized websites has turned attention to the problems faced by webmasters.

Through Accelerated Mobile Pages, you can now create better optimized pages for mobile devices where you can share better content like animation, graphics and videos. What’s more is that you can also work with the code to create better ads and help the page load faster. But the best thing about the initiative is that the code will allow you to create a singular page that will work on any device whether it’s a tablet or a phone. This means webmasters will only have to code once, fast and quickly.

The project is based on AMP HTML which is a new open source framework that was created on current web technologies that are being used to create lighter, faster web pages.

Currently, Google states only 30 publishers across the globe have started using the code and soon Google will be using the code for Google News. Google announced that its other products will also start using the code to offer better experiences to its users.

Twitter, WordPress.Com, Chartbeat, Adobe Analytics, Parse.ly and LinkedIn are going to be among the first ones to use the code. These companies are the very first in the technology partners that will be using the AMP HTML pages.

With AMP HTML, Google has just made it very easy for publishers to share content fast, in better ways and using more creative ideas. Above all else, it supports webmasters in showing more effective ads that can help them earn revenue through their content and online presence.

Logicspeak:

“It has become evident that from now onwards, publishers and digital content assets should quickly learn and adapt to the new open framework – AMP HTML. It has been built entirely out of existing web technologies, thus helping websites built light-weighted webpages. With Google itself promoting content on this new technology and also promising to integrate AMP HTML into Google News, they have surely made the move faster to counter Facebook’s Instant Articles”

October 27, 2015
Tips to Improve your Mobile Search Performance
These days a mobile phone is the principal source for experiencing the internet. So it’s crucial for the establishments which promote their products online, to build a mobile-friendly website. As if you fail to build one then surely you lose a buyer with each search on internet through mobile devices. The experience phone operators would have on your site is way too different from the desktop version, which means it would cause completely different problems which the internet masters need to pay attention on. Thus here are few tips to start with for you to build your site as a mobile-friendly site.
1. You should check if your site is a mobile friendly site by using Google “Mobile-friendly test” which would also display the way it appears on devices. This way you would also get aware of elements which can’t be loaded. So this is a kick start to build a mobile integrated site.
1. Then comes designing the pages, you should ensure that all the most important elements which you want to make visible to the users need to appear at the top section. As a buyer won’t spend time scrolling down the bulk pages. Also the design of the page should be calculated to ensure that it fit into the screen size. Here you need to note few important aspects to enhance the designing such as using compact and small size images for quick loading, using keywords for description to make it crisp, adding icons such as ‘add to wish list’, ‘buy now’, ‘add to cart’, ‘search option’, etc. and to use product page to show all the required information such as delivery details, dimensions and other specifics.
For instance, Amazons mobile site includes all these items displayed.
1. Verify your content to confirm what’s workable in your site on mobile devices or not. Presuming that every matter would be operational is wrong to assume. So videos need to be checked especially as few videos are jammed from replay or use formats not accepted on mobile devices. Similarly many images and matter are also blocked for not being in the required format so it’s mandatory to scrutinize all the content. Burton and Dadaab stories are two mobile sites which share a lot of content wisely. In the case of Burton, despite all the images and videos which work well, the speed is uninterrupted with the amount of matter shared.
1. It is a controversial topic to decide whether ads need to pop up before the content on the main page is made visible. Generally sites in which ad pop ups leads the customer to the site’s mobile app are not considered appropriate. As the customer doesn’t appreciate such sites with ad’s and app requests. So you could be patient enough and include such tags in the upper section of your page. Also redirecting to your mobile site from Google or desktop site ensures the programming is correct and doesn’t lead the buyer to various other non-significant pages. This might make the customer loose interest due to confusion. Another thing is to ensure that the back links from your site should take the customer to appropriate pages. 404 pages should also be avoided for mobile-sites. IFC showcases plentiful of information through its page in an organized manner. It links you to pages further which are associated to its series directly. This efficiency needs to be hence maintained.
1. Most important is to know that resolution of the mobile site varies drastically in comparison to the desktop site. So for mobile site’s you could use this advantage and put up a site with less heavy and compact content which works even in the sluggish and untrustworthy internet connections.
Nixon and salesforce belong to the category of such mobile sites which not only are responsive but load with fast speed.
1. You should also enhance your Google local webpage for your mobile site to make local exploration more exact and unambiguous. To do so submit your contact details and in particular your contact number and also include customer reviews on the page. The global ecommerce sites should chiefly work on their local sites and the way the content is shown locally.
LogicSpeak:

Make your ecommerce site a fully responsive mobile friendly site. In this era of portable gadgets, a superlative mobile search performance will make you soar higher towards success.
September 5, 2015
Tips to acquire good backlinks – II

Tips to acquire good backlinks

In our previous blog we shared the list of ‘must be present’ places. The others shared here are also a good source. Are you present in any of these platforms?

YouTube

A dedicated YouTube channel for your company/website is a must. Upload useful and interesting videos relating to your business along with links which have relevant description for the right leverage.

Ezine Articles

Predominantly, Ezine Articles has been a top ranking article submission site which has been earlier relied upon to offer backlinks but with the recent Google update, Panda, it has become slightly sidelined. Nevertheless, it can be used to submit regular with unique content articles to acquire a link.

LinkedIn

LinkedIn is considered to be a reputed portal offering professional contacts across the globe. You could have a couple of profiles across Linkedin such as your business profile, profiles of your management team and key employees. Remember, these profiles should reflect their professional expertise and experience in order to gain from them. Linkedin offers two additional links which you can take advantage of.

linkedin

Apart from these channels, you can work your way with locating credible sites which could be persuaded to add your link on to their sites. You could begin with searching for sites which are not functioning or not being updated or moved to a new URL or have rebranded themselves and so and yet are visible in search engines. You could approach them with a concise mail informing them about their outdated links along with a request to add your link to their site. An attempt of these sorts could work in favour to a great extent as these websites would like to return your gesture too.

LogicSpeak –While employing backlink acquiring strategies, care should be taken to acquire them from reputed sites which enjoy good page ranks and authority. It pays to be safe and smart as social media sites actively use website links to spread the word which happens instantly.

August 9, 2015
Tips to acquire good backlinks – I

Tips to acquire good backlinks

Backlinks to a website are considered as proofs of popularity and viewer’s acceptance by search engine. The search engine determines the popularity index of the website through its back links, both in terms of quality as well as quantity apart from rating it on basis of content quality, user interface and much more before assigning a page rank to the website.

Considering the expansive outreach of the search engines, it becomes very important for websites to acquire backlinks through reliable websites in a planned manner and approach.

But before we begin, here is a quick guide on how building a backlink could be useful.

Backlink to a website consists of clickable text within a hyperlink and is usually distinguished by its blue text and underline (web standard). The words in blue are referred to as anchor text and are considered by most search engines as indicators to determine the content of the webpage.

From the SEO perspective, anchor text should ideally contain keywords which match with the targeted keywords on the relevant landing page the backlink has been acquired for.

Now moving on how to acquire backlinks quite easily… and of course, at this juncture, you cannot ignore Google! So beginning with –

Google Plus

Google Profiles

Make sure you have profiles of the founders, owners and key personnel relating to the website/business along with their photos or videos as they strengthen the response to the search and generating a long lasting impression as against the plain text.

P.S. you can add anchor text in your custom links making your profile more relevant to the search.

Google Places

Google Places

These days, local search is increasingly becoming the need of the hour. This could be the best opportunity to be highly visible by having an updates listing of your establishments accompanied by the latest profile. Be sure to use your keywords in the profile and descriptions and top the search.

Business Directories

Get yourself listed in various business directories online viz. Just Dial, Yellowpages, Sulekha and so on. These profiles are highly visible in search engines and help you to get much visibility. But once again, use relevant keywords in descriptions and profile is very much essential.

There are a few more places where we can gain authentic backlinks, these have come up to notice in recent times.

This is the end of Part I. The next section will deal with these new opportunities.

August 8, 2015
DIY SEO Audit – A Handy Guide to Enhance Web Visibility: Part – II

Continuing with our DIY SEO audit guide, we concentrate our efforts to check out website pages and where exactly we lag in terms of SEO parameters and measures we can take to rectify them.

Content – Quality and Relevance

Begin with a reviewing each page of your website –

Once again refer to the Webmaster Tools

Search appearance and HTML improvements to check out the title tags, meta tags, use of relevant keywords, URLs etc.

Unique and Quality Content

Each page on your website should contain unique content which can be indexed. Also, the content should be easy to read, devoid of grammatical errors and free from spelling errors. You could even go through the descriptions and improvise them further if they lack the punch and a call-to-action. Make sure they are well written and contain the relevant keyword too.

Images and Multimedia Content

A thorough check across the images and multimedia content uploaded on the website with regards to use of alt tags and meta information for search across the search engines as well as the visitors.

Page wise Keyword Targeting

Make sure the pages of your website target different keywords. In case, more than one page targets the same keyword then your website could be doomed as the search engines get confused along with the visitors with reference to which page is to be referred to as well as displayed.

Today, the role of search engines has gone beyond displaying relevant responses to search queries and hence we need to consider some external parameters which influence the visibility of your website viz.

Backlinks

Yes, this one is crucial. You need to ascertain the number of backlinks is your website enjoying. A Google webmaster tool gives a complete the list of all the backlinks that are crawled by Google. Along with it, do check whether the links are from authority sites and relevant to your website. In event of exactly matching anchor text, Google may term them as unnatural. So act fast and get them removed.

Speed of the Site

If your site takes quite a long time to load say more than 10 seconds, the chances of the visitor leaving your site without visiting it are high. Also, take into account that websites are accessed through mobiles for which they need to be not only compatible but also fast loading. You could seek out some free tools which provide insights on how to make the site load faster. One such tool is Google’s Page Speed Insights Tool.

Social Media and Competitor Performance

As an online entity, your engagement ratio within your social media channels determines how successful you are. What you need to check out are the shares, retweets, likes and even +1s accumulating across your social media accounts along with the traffic diverted towards your website. You need to study and review and gain insights on how the customers/users rate you, your product or service. This exercise can be conducted on competitor sites as well. Ascertaining the pulse of the market audience through competition is a good move which help you take the lead.

This SEO audit checklist could offer you real insights into the flaws in your website. With corrective measures implemented in the right manner, you can not only improve the performance of the website but witness an increase in the traffic flow towards it as well.

DIY SEO Audit – Part I

LogicSpeak:

It is advisable to undertake a SEO audit before you begin a SEO campaign so as to gain maximum leverage out of it. Meanwhile, even if you are in a midst of a marketing campaign, undertaking a SEO check and modifying your website in the recommended manner will certainly make way to a successful campaign with desired results.

July 22, 2015
DIY SEO Audit – A Handy guide to Enhance Web Visibility: Part – I
Within the all time buzzing internet, a website particularly an e-commerce one has to adapt to the latest SEO parameters despite it being designed to be SEO friendly at the outset. Over the time, changes in the search algorithms and website structure could affect the ranking of your website and an SEO audit of your website could come to your rescue.

A DIY SEO audit will help you locate the flaws or errors in your website which could have gone unnoticed while hampering the visibility within the search.

The list of checks being quite extensive, they can be easily grouped together for convenience –

Search Engines – Accessibility and Presence

You could login with your website at the Google Webmaster Tools and request for a “Crawl” of your website followed by “Crawl Errors” and you will be displayed a listing of the existing errors of your site.

Steps to Crawl and index your website
- On the Search Console Home page, click the www version of the site you want.
- In the Crawl section, select the option Fetch as Google.
- Enter the page you want to crawl. Select the device and click fetch if you want a quick check and click Fetch and Render if you want a deeper check.
The search engines are going to crawl through your website so you need to be there. If at all, your website is not crawled it won’t be visible either, so to begin with

URL Canonicalisation

Make sure that your website cannot be accessed by two different URLs. For example, https://www.example.com and the non www version https://example.com. It more than one version of a domain exists, Search engines get confused which version to index.

You specify preferred domain to Google by following the given steps:-
1. Verify both the non www and the www version of your domain.
2. On the Webmaster Tools Home page, click your site.
3. Click the gear icon , and then click Site Settings.
4. In the Preferred domain section, select the option www.kudoscars.co.uk and click save.
Robots.txt file

This robots.txt file contains instructions for search robots which direct them to visit specified sections of your website. This file is placed in the root of your website with location www.example.com/robots.txt and if not configured correctly, the search robots may skip crawling your website altogether.

Title and Meta Tags

The Title and Meta tags on the website are very important and it gives an idea to the search engines and users what a particular page is about.

Double check the meta tags especially for the “noindex” tag as they prevent the crawlers from viewing as well as crawling the page.

404s and Broken Links

Your website must issue a custom 404 error page when a visitor tries to access a page that doesn’t exist. The 404 error page must match your websites theme and must point to all the important pages of the website.

Following are some good examples of a 404 error page:-

https://www.apple.com/csdc

https://www.gumtree.com/dbdb

Make sure all the pages of your website carry a proper URL. In case when old pages that no longer exists are searched for, the visitor should be redirected properly to a new one through a 301 redirect.

Basically a 301 redirect tells search engines that the old URL is no longer working and it has been permanently moved to the new URL

Consistency in XML Sitemap

Sitemaps give search engines a list of all the pages on your website which makes it easier to crawl every pages of your website.

The XML sitemap should be present on the site and uploaded on to your Webmaster Tools Account to enable the bots to crawl the site. Take care that it follows the requisite protocols. You could even compare the XML sitemap with the Site Crawl and check out for discrepancies if any..

You can verify your XML sitemap to Google by following the given steps:-
- On the Search Console Home page, click the site you want.
- In the Crawl section, select the option Sitemaps.
- Click the Add/Test Sitemap button on the page.
- Enter the location of your XML sitemap. You can test your sitemap before submitting it to Google.
DIY SEO Audit – Part II
July 10, 2015
How To Get Your Ios App Indexed On Google Search?
It has been a year; Google introduced app indexing for Android Apps. Well, it takes a step further and brings good news for iOS app users and developers! Now, people can not only see the iOS apps indexed in the Google search but also see the content directly from apps when they click on it! This will enable iOS developers to make their apps available through search results and get more focus.

When signed in using Google app or in Chrome for iPad or iPhone, in-app content from Google’s initial partners will be displayed in the search results of iOS users. For instance, if you are searching for interior designs on Google search you can easily get insights into the pinboards on Pinterest showing latest interior designs. If you are looking for some definition, the search results will show content from free dictionary app other than available online dictionaries.

Some of the initial partners are Eat24, Pinterest, Free Dictionary, Open Table, SeatGeek, Huffingpost, Youtube, Yellow Pages, Tabelog in Japan, ebay Kleinanzeigen in Germany, Letras in Brazil and others. Google is working on adding more partners.

Another interesting thing Google has in offer is iOS users can effortlessly find new apps relevant to their search. For instance, if you search about ‘Action game’ you get a whole list of relevant apps that can be installed directly from search results!

Next thing you may ask is how does Google search index your iOS app? For, this you need to send an interest to Google, that you wish to index your app on it.

Follow the steps given below to get your app indexed for iOS:
- First add deep linking support to iOS app.
- Then see to it that you can return to your Search results with one click.
- On your site, provide deep link annotations.
- Let Google know that you are interested.
However, Google does not guarantee that by expressing interest will automatically all you to get deep links in iOS search results.

Google also held an event ‘Google I/O’ to help iOS developers get their apps indexed. They also had a talk with them on how to get their app in Google index.

Visit g.co/AppIndexing to get detailed information on App indexing for iOS. You can also drop by Google’s Webmaster help forum to ask your queries.
June 26, 2015
Tips to Use Social Media to Optimise Your SEO Activities

Despite talks and debates of SEO being outdated and no longer useful, it is still relevant and can be synchronized with social media for attaining desired results. The increasing inclusion of social media within search engine results reveals the importance of social media in influencing decision making. Also, this implies search engines too, concede to the fact that social media is crucial.

For higher visibility in search engines, it becomes inevitable to infuse social media within the framework of your SEO strategy and enjoy viable traction. Today, SEO has evolved beyond keywords and link building while steering well optimized content across a diffused based of viewers across diverse platforms.

Higher viewership statistics across various social media platforms imply better traffic and high chances of conversions. This makes it imperative to gain/acquire high level of insights about the product/service in offering in midst of the social media viewer base

How to sync social media strategy from the SEO perspective –

Content

SEO Perspective – Even today, content is the king, be it SEO friendly website content or posts uploaded across social media channels. Remember, the content should have a high ‘instant connect’ factor. Of course, it should be reader friendly and as relevant as possible.

Social Media Perspective – Valuable content can be and has to be shared. Your website should have in place social media share buttons for Google+, Pinterest, Linkedin, Twitter and even Facebook enabling readers to click on them and share the content they found useful with others.

Also, remember your focus should be on the number of ‘shares’ and ‘retweets’ rather than on ‘likes’ garnered. To put it simply, social media has taken the place of word of mouth marketing which was quite prevalent before the ecommerce era. For more tips on how to increase content related shares and retweets, you can check the following post (please add our post) 6 Ways to Create Content Your Readers Will Share.

Images & Videos

SEO Perspective – Though images and videos fall in the content bracket, they have to be considered separately and emphasized upon greatly. If images and videos are creatively made and optimized they rank well in the search engines too. Ensure they are named well as per SEO parameters viz. filename, text surrounding image, image linking, alt text and keywords making them visible in relevant search

Social Media Perspective – Make sure the images/videos you upload are not only informative, relevant but even practical in approach. They should be capable of generating interest and encourage shares amongst viewers. It makes sense to be proactive and share them across multiple image and video sharing sites such as Instagram, Flickr, Pinterest, TwitPic and so on. Also, remember to upload images/videos in formats which are compatible across multiple devices.

Finally, it makes sense to keep the end user in mind when finalizing the images or videos, after all they are the ones who will be viewing. To be on the safe side, use creative images and videos but avoid highly abstract ones which are likely to be misconceived by the viewers.

Profile and Engagement Quotient

SEO Perspective – Each one of us knows Google’s (major search engine) affinity towards quality content. It is advisable to set up your authorship profile complete with the required information especially real name and a high quality image of yourself. This goes a long way in building up trust and authenticity of the writer. Also in instances of the writer contributing to the sites it does relate to authority, expertise while boosting up the visibility of not only the writer but the other sites too.

Social Media Perspective – Expertise, experience and your image matters on the online platform as well. Your interaction with viewers on your website and social media channels – customers, old and new and even occasional visitors should create lasting impression. It pays to be helpful, cooperative and guide them to make suitable decision in relation to their queries or when resolving their issues. In a way, they should feel they are on the right track and guided by experts in the area of interest.

Moving on the crux of the matter – Accountability – Yes, you need to measure and quantify your efforts to ascertain its impact and effectiveness. And that is possible by using the Google Analytics dashboard. Just login with your account details and get hold of varied data which you can further analyze to improvise your social media performance. Useful data insights such as which social media channel works best for you, device based viewership analytics, newsletter signups and much more.

When working on accountability what matters is how much attention you pay to your data and how well you are able to analyze it.

Logic Speak:

Going forward, the blend of SEO and social media is very much inevitable. Their synthesized and cohesive approach can go a long way in promoting and creating a lasting impression in the viewers’ mind relating to your brand presence, products and services.

June 13, 2015

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