Category: Search Engine Optimization (SEO)

Tips on how to prevent Google from indexing a section of your website
Indexing helps Google to note down your keywords and relevant details which help in display of your website when relevant keywords are searched. Google is equipped with ‘spiders’ that crawl the web regularly for new sites which need indexing. By default, Google indexes all website except those with a few technical glitches.

Please do not block Google entirely from accessing your site. If at all, you wish that Google should not index a section of your website while letting it stay visible, then you can adopt the following simple measures –
- You can always use the disallow directive of the robots.txt file to block pages, files and directories. For excluding individual files use the following commands in the robots.txt file :
User-agent: *

Disallow: /directory/name-of-file.html
- If you wish to exclude whole directories then you need to add the following to the robots.txt file
User-agent: *

Disallow: /first-directory/

Disallow: /second-directory/

Be careful!! Before you proceed, run a double check on the robots.txt file that you haven’t mentioned those directories which need to be indexed. Remember, pages excluded from indexing through the robots.txt file will be visible to people visiting your website.
- Use meta robots noindex tag to prevent individual pages from being indexed. When the meta robots noindex tag is mentioned against a particular page name, Google will not index that page.
The code to be placed in the robots.txt file is as follows –

<meta name=”robots” content=”noindex, nofollow”>

By placing this code, Google will not index the page and also not follow the links on that page.

For Google to follow the links on the page and not index it, you need to place the following code on the page –

<meta name=”robots” content=”noindex, follow”>
- Use server header status – In general, every web page has a “200 OK” status code which directs visitors to it. Also, there are different server header status code which when placed on the page direct the visitors and the robots to different places within the site.
For instance –

Use of “301 moved permanently” – For redirecting the visitor to a new URL

Use of “ 403 forbidden” : For eliciting no response to the request

It is advisable to use a 301 redirect as it directs visitors to new pages instead of the old ones within your website. This practice accounts as a good SEO practice for diverting website traffic to relevant pages as required.
- Use of Password – You can provide select access to visitors to the content of your website by furnishing them the password of your website. Yes, it is feasible to avoid traffic from visiting your site by protecting it through the use of the password. This activity is advisable during the initial testing stages and has to be removed later on for best results. Search engines robots do not enjoy access to password protected pages and hence no indexing or crawling will take place.
- Use of Cookies and JavaScript – Google will not index pages with cookies and javascript especially those with complex JavaScript program codes. Also, the presence of cookies deters search engines from indexing these pages which then serves its purpose, if you wish to.
LogicSpeak:

Instead of blocking Google entirely from searching your website, it pays to choose and select a few pages or directories you wish to block by using time tried and tested options which definitely serve the purpose while ensuring your website is visible during search as well.

This exercise should be carried when your website is undergoing an upgrade as in addition/removal of new/old products & services, or when fresh content has yet to be uploaded. At the same time, you are ensuring that your website welcomes relevant traffic without misguiding them while they are at your site.

Previous Post: Why should you pay attention to your Quality Score?
December 11, 2013
How to make Google rank your page higher in the Search Results?

Changes can be difficult. And Google makes this adage applicable to its fullest when it comes to deliberately making your page rank higher in the search results. With the search algorithms being changed almost every day, it is virtually impossible to ensure, simply via technical SEO, that your page will be among the top most results in the Google search page. So, how do you modify your strategies to ensure that your page always stays on top?

What Google wants

Google wants to deliver the right kind of information to the searchers. Over the years, its crawlers have started viewing the webpage like a user. So, if you optimize your web pages for the visitors, you will always be on the good side of Google. Google will want its searchers to come to your page because your content would be useful to them. So, just technically optimizing your site won’t be useful. Being able to think from the angle of the visitors has become an important ingredient for success in SEO.

Moving focus from Keywords to Content

Visitors don’t care if you have been clever enough to insert the exact keyword they were looking for. They want the content to be what they were looking for. So, how do you ensure that? Be honest! So, develop content for topics, not some particular keywords. Google understands synonyms now and it is continually working towards developing contextual search results. So, your content strategy should be headed towards developing relevant content to your services and products for better search visibility.

Designing the Content

The web is full of wrong information. So, when you are searching for some information and land on a page which is ‘ugly’ or doesn’t have a definite design philosophy, you would rather not trust the information. Reason? Part psychology, part logic. Well-designed websites mean that some thought has been put into building the page and hence the content. Google sees it that way too. So, even if you are good at building a plain HTML site, hire a web designer who will build a site for your keeping in mind the needs of visitor i.e. visitor being able to find content easily.

Intelligent Link Building

One of the fastest ways to get more visitors to your page is via link building. With improved search engine algorithms, you can’t just buy links from particular websites. Quality matters a lot. So, identify the websites which share content relevant to your services. Your site’s potential visitors are more likely to be on a relevant website, than any other website– simple logic! Help the site on which you are posting your link to understand how you want your visitors to perceive your business.

Optimizing your blog for search results isn’t about tweaking HTML codes any more. It has become a rounded approach, one in which you would have to think from the perspective of the visitors. Incorporate more of marketing strategies into your SEO strategies to rank higher in Google search results.

LogicSpeak:

No doubt ranking your page higher depends majorly on the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website.

Previous Post: Tips for writing winning PPC ads

November 28, 2013
Optimise your Google Plus Page for More Interactions
Google Plus forms the 2^nd largest network that helps people in connecting daily with others where the number sums up to around 500 million with a major of them having a Gmail account and a miniscule percentage of them have yet to become a member of the Gmail family. Still, the fact remains that Google Plus has become a key player in online marketing.

Google Plus has been striving to set up its own unique identity … a distinct one on the lines of Twitter, LinkedIn or Facebook are enjoying.

How should one go about optimizing the Google Plus page?
- Have posts which have content slightly bigger than a Facebook post or a tweet but shorter than a regular blog post.
- You could even insert keywords and make it search engine friendly.
- The use of hashtags at appropriate places makes the post even more interesting.
- Above all, make sure the post is catchy and likeable
- Integrate the “+1” button into all pages and content inside a website to make it even more shareable.
As per the current market trends, posting images and their reviews across the Google Plus network is increasingly preferred.

In fact, clicking on the +1 tab to share an interesting post or image is willingly done for instant sharing.

LogicSpeak:

A strong Google Plus profile will enable you to build a good page rank for the products you are promoting. The additional booster will be content rich posts for the product.

Previous Post: Innovation in shared endorsements with Google+
October 23, 2013
SEO Guide for Site Redesign or Migration

Have been warned by many of your counterparts or business colleagues of a fall in SEO rankings after a website redesign or a CMS migration? Well, there is no need to be very apprehensive about it provided you keep in mind a few pointers which include –

Know your site – The best way to know your site (including the sub domains, if any) is by crawling it yourself either through a free or a paid tool. The reason being you will get a fair idea of your current URLs especially those which enjoy good rankings. Over and above this, the array of reports provided by the site crawler comes very handy in understanding the website structure search traffic, rankings and much more. This comes most useful after a website redesign wherein most URLs have changed leading to drop in search engine rankings. But when you have referral to refer to, the going gets definitely easier, clearer and much more convenient after a website redesign.

Undertake an Inbound Link Analysis – Before redesigning a website or migration, it is imperative to perform an inbound link analysis for you and your developers will get a clear idea of how to migrate or redirect those pages. You can utilize various tools available online for the same. By doing inbound link analysis, you can get a list of your most powerful links which come handy in understanding your URL structure.

Plan the 301 redirection move – Remember, the 301 redirection plan is the crux of your migration or redesign initiative. It is this redirection which ensures that PageRank successfully moves from older links to newer links ensuring your search rankings are more or less unaffected. At no point should the search engines should get confused on account of improper redirection. The developers should be well versed with usage of 301, rewriting of URLs and other technical parameters required during this process. A quick note here – if you are not changing the URL structure then you do not need to issue 301 redirects and this means saving a lot of time and effort.

Undertake an SEO Audit – Before revamping or migrating a website, an SEO Audit comes handy in understanding the parameters which need to be improved, the areas which need to be left untouched and what all you can discard. This is can be considered as your path to higher SEO rankings as you undertake to redesign your website. If you are embarking on better website, it pays to study the existing one and go ahead for a better and a much superior website in return.

Analyse and understand your sites’ reports – before you proceed to redesign, it is essential you analyse and understand the reports of your current’s site analysis reveal giving emphasis to the home page, landing pages, site referrals and other crucial parameters. This gives you a fair idea of on which pages or sections, extra attention has to be paid.

Site Optimization is a continuous process – If your existing site is well optimized and enjoys high page ranks then when you redesign it and leave behind most of the optimization segment, how is your redesigned website going to be ranked higher. Instead, you should be well prepared to optimize your site as and when new pages are made and mind you, it would be better if you use latest optimization techniques for doing them. In fact, this is the most logical manner to ensure the site traffic as well its page rank does not suffer greatly during redesign or migration.

Setting up Webmaster Accounts – When top most search engines esp. Bing and Google have set of webmaster tools which come handy in identifying website ownership, analysis, search queries and other website related detailed, setting up a webmaster account become an absolute must. Do set up on even before your redesign or migrate or site for through this account you will come across very useful site related information, pre as well as post website redesign or migrations. In fact, search engines prefer to correspond to website owners through the webmaster accounts

Choosing the right CMS – If you are planning to shift the website onto a CMS be extremely careful in choosing one for an inappropriate CMS system is literally disastrous to your website especially SEO wise. Instead of finally going ahead with a CMS system, go through websites which run on your chosen CMS and check out their performance especially SEO wise. At this point, you can check out a couple of referrals before finally migrating to one.

Look out for SEO friendly designers and developers – Well, If you are seeking services for ace developers and web designers, do check them on their SEO knowledge as well. At times, paying extra attention to design and latest plug-ins does hamper the SEO factor of the website which is just what you desired for when going ahead with website redesign or migration. The developers need to understand the basics of meta robots tags, canonical URLs, robots.txt, JavaScript, forms and so on.

Finally, if you proceed keeping these parameters in mind, there is no reason why your website redesign or migration should hamper our traffic or search rankings drastically. Yes, there will be some upheavals but you will be in control to handle them out quite confidently and in a better manner.

LogicSpeak:

There are many important things that need to be taken care of while going through a website redesign or CMS migration in order to avoid losing SEO power, search engine rankings, natural search traffic, and ultimately sales. Among all the parameters that need to be taken care of, the most important one is not to have just a global 301 redirect, but on a page to page basis.

Previous Post: Google’s Knowledge Graph and Its impact

September 24, 2013
What should be your SEO strategy?

With the increasing importance of having a strong online presence, Search Engine Optimization is becoming among the most important strategies. Making an SEO strategy isn’t an exact science. There are so many variables involved in it that nailing down the right strategy is among the hardest of things. So, how should you decide on your SEO strategy?

SEO and its nuances

Search Engine Optimization is a bit of a misnomer. SEO doesn’t really optimize the search engines. Rather it’s about optimizing the website for the search engines. Like every technology, Search engines evolve and along with them the SEO strategies. In the heydays of internet, all people had to do is copy the code from the most viewed websites, and make their websites a tweaked version of it. When Yahoo directory came, webmasters started naming websites starting with A so that they would come at the top.

Google changed everything. The idea that a rank of a page should be determined by backlinks to the page was revolutionary. With this idea, the whole concept of SEO wasn’t simply a coding hack anymore. There were elements like being popular and useful to people. People started adopting techniques like posting pages which provide backlinks to different pages on their own website. However, things are very complicated now. So, what should be your strategy so that you know that you are doing well with SEO?

Elements of a Sound SEO strategy

Organic Traffic is the Gold

No matter how many stories you have heard about PPC booming a business, the right sort of traffic is the one which comes naturally. Like it has been mentioned before, SEO isn’t a mere technical aspect anymore. There’s a good reason why people often get confused between SEO and online marketing. Both of these work towards directing ‘useful’ traffic towards your website. Hence, along with optimizing the code, remember that your prime objective here is to make the audience like your page and make them click you more and more.

Know your Sector

Things are complicated with search engines because the best of them apply different sort of algorithm to different types of websites. There are SEO experts who specifically focus towards working on a certain sector, which make them the most effective of the people.

Focus on Link Building

This is the most difficult aspect of SEO, and it makes it all the more important. The best way to build links is to campaign for your website as much as possible. Working on public relations, utilizing social networks to their fullest potentials are very effective steps. Some tactics like posting guest blogs in bulk gets caught by the newest Google algorithms.

SEO equation is complicated. The way to start un-complicating it is to gently dismantle the way the web works and use it to your advantage. Include as many aspects as possible, try new things, keep tighter hold on metrics. Search Engine Optimization will take you a long way.

LogicSpeak:

High PR backlinks work, relevant links work, relevant blog comments work (not spammy but truly relevant!) and get high PR and possibly relevant links. Diversify anchors, keep main keyword around 7-15% in total……and of course, undoubtedly, the on-page optimization needs to be 100% natural!

Previous Post: The most effective strategy towards building links

September 16, 2013
Avoid these back links to stay away from Google’s Penalties!!

Keeping in tow with Google updates? For more clarity, we have listed out the most important not-to-dos for you. Do refer to them before you begin the link building process for your website. Remember your effort to enhance the website’s page rank through manipulation is likely to be penalized.

To begin with avoid keyword rich anchor text links, paid links, articles and press releases with links bearing optimized anchor text.

Paid link exchanges, free product in exchange of links or partner page activities have to be avoided at all costs. Also, avoid back linking as much as you can. Though these actions enhance page ranks but they are not preferred by Google and your website faces are higher risk of being penalized for the same.

Avoid excessive link exchanges which means cross linking with irrelevant websites just for the sake of it. Linking with relevant websites is permissible and encouraged provided it serves the purpose. Unnatural linking could hamper your website’s page rank.

Avoid large-scale article marketing or guest posting campaigns at larger scale for the same reasons. It helps if you post genuine articles and guest posts but if at all they are undertaken for back link purposes they will not serve their purpose. Articles and guests posts have to be worth the information they are providing and thereby enhancing their readability.

Avoid use of programs or services which can automatically create back links to your site. Using them seems to be an attractive option but your website runs a greater risk of getting caught by Google

Text ads placed on another website without a rel=nofollow attribute in the link is preferred by Google else it will be considered as a back link. Similarly, adverts and ads which include links which can pass the Page Rank have to be avoided at all costs. But, if at all the ad includes a paid link then it is in for trouble.

Using links with optimized text in the articles and press releases is an absolute no-no. Google’s spam algorithm is quite powerful to capture it which could mean big trouble.

Links from not-so-good directories and book marking sites are likely to cause issues for you and hence its better you keep away from them. Choose directories which help you in getting more visitors, this is what you are looking out for and in turn your page rank will also increase.

Your website’s footer should be used for displaying your links and information such as “About us”, “Terms and Conditions” and so on. Do not use this space to promote keyword rich links which direct visitors to other websites. Such links are usually paid ones and hence not preferred by Google.

Widgets which contain links to other websites have to be avoided at all costs for they too, are directing visitors to other websites. If at all, you need to use them, it would be advisable to go apply the ‘nofollow’ attribute or not provide them with links.

Avoid use of keywords and links in the forum posts or signature as they are not accepted by Google. It would be best to stay way of techniques and tools which enhance the website’s page rank.

If you wish to enhance your website’s SERP then it would be best to approach a well established Search Engine Optimisation company such as Logicserve Digital for they have the required expertise and expertise in an ethical manner.

Previous Post: Use Google+ to Improve SEO Results….It’s time to be logical!!

August 8, 2013
How Will Google Now Affect SEO?

Google is constantly making efforts towards improving the way users search for information online. While it seems like Google has already put things in place, it still plans to take it all to the next level with its latest launch ‘Google Now’. Despite released a year ago, Google Now, in its early days, failed to get the much needed attention as the service was only available for devices running on Android Jelly Bean and above. However, the app is now available on App store, and this is most likely to add up to its overall popularity.

Google Now may not currently be the most effective search tool, but surely seems a bit different from the rest. The app keeps you informed on almost everything – weather, traffic, flight timings and a lot more. Now, how is all of this possible? Google Now keeps an account of your search patterns and accordingly offers you the most suitable information when you need it the most.

Of course, the amount of information and suggestions offered are limited but Google promises a much better integration in future, thereby making searches a lot simpler. With all of that being said, how is Google Now affecting Search Engine Optimization? No doubt Google is trying hard to raise the bar by implementing the most sophisticated predictive search capabilities. But, that’s not pushing the traditional SEO on the backseat. In fact, the present-day SEO best practices will play a key role in ranking up high in mobile searches.

SEO is largely surrounded by a bundle of misconceptions and suspicious practices. Take for instance external links. Many believe that the number of external links to your website determines its ranking. Google Now is expected to fix all of this. Google Now will shoot up results based on geo-location, personalization, public sources and the user’s search history. To be more specific, Google Now will fetch the information based on your searches, location, Gmail account, Google +, Google Finance and Google Calendar. So, links no more get to enjoy the center stage. The presence of Google Now does not mean you get to do away with SEO. Instead, one needs to be more specific when optimizing a website.

How do you make the most out of Google Now? Unlike a decade ago, a decent number of individuals, if not all, prefer using mobile devices to surf the internet, and the number is only likely to rise with a tremendous fall in the device prices.

For now, the app is only limited to mobile devices, but may reach desktops in the near future. So, how do you deal with that? You need to have a thorough understanding of your customer’s regular interactions across numerous devices and channels. Google products are solely responsible for showing up the information your customers need. So, make sure you rightly optimize Google’s social networking platform.

For best results, seek the assistance of a professional SEO company. SEO services in India are highly affordable and capable of offering the most desirable results. However, a right amount of research is essential when looking for a professional SEO company.

Previous Post: Having a hard time generating leads? Twitter can help you out!

May 10, 2013
SEO or PPC? What’s Better For Your Website?

You cannot just design the most gorgeous looking website and simply dump it on the World Wide Web. It is important that you make efforts to enhance the visibility of your website online, and this can be done either through PPC (Pay Per Click) advertising or SEO (Search Engine Optimization). But, how do you know what’s best for your website? Well, before we dive into the ‘hows’ and ‘whats’, lets understand what PPC and SEO actually mean.

PPC is a paid form of advertising that displays your ads in the ‘related Ads’ section of the search engine result page. Whenever a viewer clicks on the ad, you need to pay a certain fee. SEO, on the other hand, is a free form of advertising. SEO is a slow process and largely depends on the strategy used. Therefore, if you opt for SEO it might take a while for your website to jump up to a better spot in the SERP.

So, what do you choose then? Listed below are a few factors you need to consider when making a choice between SEO and PPC.

What’s your budget?

Deciding upon your budget for your business is the first thing you ought to do even before launching the PPC campaign. You need to set a daily spending limit. Starting out with $5 a day seems to be a good choice. However, at times you might not be able to commit a daily spending amount for advertising, and this is when you need to opt for SEO. But, if budget is not a problem, bet your money on PPC.

What’s the average CPC?

CPC, short for Cost-Per-Click is a cost that you pay when your ad has been clicked. The CPC solely depends on the keyword used in your ad. Highly searched keyword has a higher CPC. However, for some keywords and phrases, the CPC might run as high as $28. So, if you have just got started, PPC might not benefit you greatly. This is when SEO turns out to be the right choice.

Who’s Dominating the SERP?

At times, the SERPs are largely dominated by authority websites, and to complete them, you probably need to invest a huge amount, and so setting up a PPC campaign makes complete sense.

In numerous cases, SEO or PPC alone cannot offer you the most desirable results. This is when you need to work out on a combination of both. However, the best results solely depend on the strategies applied. Therefore, it is highly recommended that you make a good amount of research when searching for a professional digital marketing company.

Previous Post: Why is Everybody Talking About SEO Cocitation?

March 26, 2013
Why is Everybody Talking About SEO Cocitation?

If you are like keeping up with the latest digital marketing trends, you must have come across a few theories which state that SEO is dead. No matter how hard you try optimizing your website, you still fail to get a decent position in the SERP. However, in reality, SEO has undergone a great revival. With all being said, one thing that seems to be raising a huge amount of curiosity, is the brand new SEO concept called ‘Cocitation’. While many are still unaware of the concept, very few are able to interpret it the right way.

So, what is Cocitation?

Cocitation is not a primary traffic generation technique, but a method that can greatly intensify your SERP ranking. An example will help you understand it better. Imagine you sell fast food. Now, if you list yourself on directories and websites that talk about health products, search engines will relate your website to those selling health products. So, if someone is searching for ‘health products’, you will probably be listed in the related searches. To put it simple, Cocitation is nothing but placing your backlinks in sensitive positions.

What Should You Be Avoiding?

Falling into a bad company can get you into trouble. We’re are talking about poor quality websites. If you link to one of these websites, Google has a good reason to devalue your website, and that’s truly justified. You obviously cannot be spared if you link your website to a bunch of spammy blog networks. So, make sure you refrain from linking to low-graded websites or those that are in no ways related to yours.

What else to keep in mind?

Here are a few pointers you need to keep in mind in line with cocitation:

Link monitoring: How do you know which websites link to your website? A good quality link monitoring tool can help you out with that. You obviously would not want a low-graded spammy website to link to yours, right?

Competitor analysis: No matter how hard you try, you cannot do away with the competition. Find out who your potential competitors are. Also, determine what your customers expect. Rate every competitor individually and finally come up with a strategy that can help you take that leap into the competition.

Link building: The strategy is effective, but too many links can cause you a headache. As discussed earlier, link only to those websites that are somehow related to yours.

No doubt, SEO concepts do seem to change every minute, but that doesn’t mean its dead. You just need to be a bit more careful and attentive. That’s all Google want’s from you. However, if you know too little about SEO, working out things on your own might seem a bit difficult. So, make sure you seek the assistance of an SEO expert. A slight research online can help you locate a good SEO company in Mumbai.

Previous Post: How Do Paid Searches Protect Your Brand?

March 7, 2013
Get Your Business Visible To The Local Audiences

“How do you win local visitors?” Online marketing experts have their own bunch of answers to this question, most of which seems to be moving away from the actual concept of SEO. No doubt, once you have a website up and running, you would obviously want the entire world to view it and adore it. Well, that will surely happen, but not instantly. First make sure the local audiences know you well. But, how do you target the local masses? Listed below are a few recommended tips that can help you do that.

Is Your Website Really Ready?

Finally you got your website ready. It’s all set to rock the World Wide Web. You can know lean back on your couch and have a glass of beer. Hey! Wait a minute. It’s not that easy. Of course you do have a flashy looking website but that’s not getting you on top of the SERP. Even the best performing websites on the planet have something or the other that need massive improvement. Is your website having what the searchers are looking for? Is it receiving the desired amount of traffic? Why are visitors bouncing off? These are a few questions you need to ask yourself.

Get the Code Right

You must have had the best web designers on board to help you out with a million dollar website. But, remember, search engines do hold a capability to index and crawl through the data efficiently but when it comes to interpreting data, they seem to fall a bit short. You could always seek professional advice on how to incorporate a few tags in to your website which could help the search engines crawl it in a better way. Note that these tags are not the same for all websites. For instance, tags for a product review website will greatly differ from those meant for a video hosting website.

Are You Social?

Top search engines these days seem to be giving some extra importance to websites that are socially active, in easy words those that receive a good number of social shares. SEO experts call it a social buzz. It seems like the trend is much likely to replace the traditional method of building back links. So, how do you create that ‘Social Buzz’? Build content that individuals find interesting to share. By doing so, you get others to do SEO for your website. Isn’t that amazing? This not only ranks your website higher but also gets you a helping hand.

If you know too little or nothing about SEO, you might probably want to seek assistance from a professional SEO company who can get it all done for you. Choosing SEO packages in India has to be done with care for it is essential to locate upon the most genuine and relied upon SEO service providers.

Previous Post: Are you geared up for SEO upheavals in 2013?

January 24, 2013

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