LS Staging

Category: Pay Per Click (PPC)

  • EU to Approve Google Double Click Merger

    As per one of the news items; EU is expected to clear Google / Double Click merger.

    The approval is expected since long. The European Commission had decided in January not to object formally to the merger. The Commission which is EU’s competition watchdog, never disapproved any deal without sending formal objections.

    The Deal is objected by Privacy advocates. It is feared that the deal will provide huge access to information regarding consumers and their behaviour . The Commission has clarified that privacy considerations are not part of scope of its authority for the merger.

    The Deal will enhance Google dominance on Paid Search.

  • SEO Vs PPC The Preferred Marketing Strategy

    With the Search Engine it is also important to decide the preferred marketing strategy – Search Engine Optimization or Pay per Click.

    These are two different marketing strategies working on different aspects of a website. Before setting on the preferred method it is important to know the underlying facts about each.

    PPC familiarizes the user to your web site. If liked the user is then glued to your site. The more the user the better the Search Engines will like your site. This is one of the prime reasons of alluring huge visitors to your site. Search Engine Optimization gets more targeted traffic to your web site through the search engine thus; a lot of marketers would prefer SEO to PPC.

    PPC is text-based advertising on a Search Engine whereas SEO has a lot to do with page rank and link popularity. In PPC will have to bid money in order to be listed first but SEO will require content, design and links to make the site linked.

    Though it is difficult to manipulate, studies show that PPC brings stability and predictability to some extend whereas SEO involves a lot of tedious task. On the other hand SEO can be done free and you have to pay for PPC.

    Needless to say, people should constantly look for new and unique ways to bring traffic to their web sites eventually culminates into business gains.

  • Fighting out Pay Per Click Myths

    Pay per click is an important tool of Internet marketing. A keyword optimized and cleverly set budget can see through a great online business. But there are myths attached the pay per click approach –

    • Number one page rank is the best

    Pay per click is about conversions and ROI. Being number one is a waste if it does not fetch you good click-through rate and eventually conversions.

    • The natural page rankings are affected by pay per click

    The ad text displayed does not act as anchor text; it only is an advertising punch.

    • Pay per click only helps major businesses

    This is far from fact as small business really benefits from pay per click through good campaign and landing page design.

    • Pay per click is a short term tool

    If PPC is promoting your company well with good ROI then it can be for keeps.

    • Pay per click is not a life long process

    With constantly evolving business needs; pay per click requires constant monitoring, change and hence regular optimisation.

  • Click Fraud Detection

    Click Fraud is an inevitable aspect of any business and pay per click is no exception. Making money through ‘black hat’ techniques of business could be the prime aim of some. How do you escape being a victim of any such pay per click fraud/crime? There are some simple clever ways to reduce pay per click or online marketing frauds.

    • Don’t be in a hurry to pay. Delaying payment may save you from the fraud.
    • Keep your computer free from any bad software and stay away from the prying eyes of software trackers that eye every transaction you make or even every site you visit.
    • Delay in divulging business details to a prospective supplier can also check on a fraud helping you to get more concrete information about your dealer/supplier.
    • Study the contract thoroughly; you might overlook some business virus which otherwise might look simple and repetitive.

  • Pay Per Click – Measurable ROI

    In Pay-Per-Click type of Internet marketing the advertisers pays an amount every time their ad is clicked by a prospective customer. This is also known as the click-through rate (CTR); both of these are integral part of web optimization.

    Pay per click marketing is lucrative and measurable in terms of return of investment ROI. There are various methods of quantifying the ROI in PPC marketing. One important tool is tracking user actions like buying product, requesting a brochure/newsletter or even more information. This explains the users who have only viewed a page and those who have actually turned into clients. This also helps in calculating the number of sales against spending.

    There are no strict rules in pay per click advertising or marketing and with extensive online tools available to optimize Internet marketing, measuring the returns is a simple process. The true measure of a business profit is the piling order request transforming to orders and subsequently getting the aimed revenue.

  • Depressed Growth for Google Paid Search program in February

    As per comScore report ; February figure of Google’s revenue shows slow down in Paid Search revenue for Google.

    This can be a bad news for Google since they good dependency on Paid Search Revenue. With the fear of Recession looming around ; one has to wait for next few month to check the definitive trend.

  • Recession helps Search Engine Marketing

    With a loud cluttering regarding recessions the Search Engine Marketing companies may find more business. In the tough times when energy prices and good / services costs are going up, there is a need for spending marketing budget effectively.

    The users are going to be more choosy and shall use internet for bargain hunting. There is possibility of more searches on the net and thus it makes sense for marketing dollar to be spent where possibility of the users come to search for bargains.

    A good managed campaigns covering all possible avenues like Pay Per click , SEO, SMO , Comparison Shopping Feed management will take a center stage for every company who wants to sells its product / service using internet as a medium.

  • Increase Click Through Ratio

    As per one of the news item and study conducted; if you display pay pal logo on your Yahoo Yahoo! Search Marketing ads then the possibility of Click Through Ratio going up is high.

    In case you are using Pay Pal for processing your online sales then Pay Pal allows use of logo. You can show the ads with logo. It in turn helps increase the CTR.

  • Google Checkout with NO Transaction Fee

    You may not be knowing about this but if you are running Google Adwords account for your online store then you have a good news. You can have sales ten (10) times as that of your Google Adwords spend using Google checkout without the Transaction Fee for Google checkout.

    For example ; lets say your Google Adwords spend is $5,000; then ten times that ; that is $50,000 of website sales is zero on transactions fee on Google Checkout.

    Happy Selling

  • Beyond Text Based Pay Per Click Advertisements

    As per the new data the number of users clicking on Google’s Pay Per Click advertisements is declining. So what are the other alternatives that all those who want to sell their products / services )and / or) enhance Brand using internet as an option.

    Following three options are worth looking into:

    Audio Advertisements / Video Advertisements : These go much beyond the standard text based clicks. In case of a right enticing Audio / Video ads the prospect can really be allured to get to the website

    Word of Mouth Advertisements: Very useful but a good Social Networking can really do wonders

    Business to business Search Engines : These are alternatives beyond Google , Yahoo, MSN. These search engines are vertically focused and users tend to visit and believe in them

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