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Category: Pay Per Click Management News

  • Pay Per Click – Measurable ROI

    In Pay-Per-Click type of Internet marketing the advertisers pays an amount every time their ad is clicked by a prospective customer. This is also known as the click-through rate (CTR); both of these are integral part of web optimization.

    Pay per click marketing is lucrative and measurable in terms of return of investment ROI. There are various methods of quantifying the ROI in PPC marketing. One important tool is tracking user actions like buying product, requesting a brochure/newsletter or even more information. This explains the users who have only viewed a page and those who have actually turned into clients. This also helps in calculating the number of sales against spending.

    There are no strict rules in pay per click advertising or marketing and with extensive online tools available to optimize Internet marketing, measuring the returns is a simple process. The true measure of a business profit is the piling order request transforming to orders and subsequently getting the aimed revenue.

  • Depressed Growth for Google Paid Search program in February

    As per comScore report ; February figure of Google’s revenue shows slow down in Paid Search revenue for Google.

    This can be a bad news for Google since they good dependency on Paid Search Revenue. With the fear of Recession looming around ; one has to wait for next few month to check the definitive trend.

  • Recession helps Search Engine Marketing

    With a loud cluttering regarding recessions the Search Engine Marketing companies may find more business. In the tough times when energy prices and good / services costs are going up, there is a need for spending marketing budget effectively.

    The users are going to be more choosy and shall use internet for bargain hunting. There is possibility of more searches on the net and thus it makes sense for marketing dollar to be spent where possibility of the users come to search for bargains.

    A good managed campaigns covering all possible avenues like Pay Per click , SEO, SMO , Comparison Shopping Feed management will take a center stage for every company who wants to sells its product / service using internet as a medium.

  • Increase Click Through Ratio

    As per one of the news item and study conducted; if you display pay pal logo on your Yahoo Yahoo! Search Marketing ads then the possibility of Click Through Ratio going up is high.

    In case you are using Pay Pal for processing your online sales then Pay Pal allows use of logo. You can show the ads with logo. It in turn helps increase the CTR.

  • Google Checkout with NO Transaction Fee

    You may not be knowing about this but if you are running Google Adwords account for your online store then you have a good news. You can have sales ten (10) times as that of your Google Adwords spend using Google checkout without the Transaction Fee for Google checkout.

    For example ; lets say your Google Adwords spend is $5,000; then ten times that ; that is $50,000 of website sales is zero on transactions fee on Google Checkout.

    Happy Selling

  • Beyond Text Based Pay Per Click Advertisements

    As per the new data the number of users clicking on Google’s Pay Per Click advertisements is declining. So what are the other alternatives that all those who want to sell their products / services )and / or) enhance Brand using internet as an option.

    Following three options are worth looking into:

    Audio Advertisements / Video Advertisements : These go much beyond the standard text based clicks. In case of a right enticing Audio / Video ads the prospect can really be allured to get to the website

    Word of Mouth Advertisements: Very useful but a good Social Networking can really do wonders

    Business to business Search Engines : These are alternatives beyond Google , Yahoo, MSN. These search engines are vertically focused and users tend to visit and believe in them

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