Category: Other SEO News

Content marketing and SEO: What you need to know

Content strategists and planners are always looking out for novel ways to get more qualified search traffic. These days, most content experts recommend that companies should combine content marketing with SEO or search engine optimization. When you have a good look at content marketing and SEO, you will find that they are homologous to the pair of peanut butter and jelly. You can eat them individually, but when you combine them, you will surely find the taste fantastic. In other words, peanut butter and jelly complement each other. In the same way, content marketing and SEO complement each other and give increased quality traffic to websites.

As a content strategist for an ecommerce website or online website, you will have to think of merging the content marketing and SEO efforts. In the past, most content strategists were running content marketing and SEO campaigns separately, but they were not getting the desired results. But, when they combined the content marketing and SEO campaigns together, they found increased benefits.

If you are a content strategist or content planner for a very large organization, then you will have to restructure your organization as well. This means that you will have to keep the stakeholders in the loop and make sure that you get their consent first. There are some very good ways in which you can combine the SEO and content marketing efforts. Here are a few. First, you can create attractive and meaningful content that even Wikipedia would love to link to. On the internet, you will find that Wikipedia is one of the best sources of relevant traffic. You will find that it ranks for almost all searches for Google and other search engines.

Second, you will have to create content that is based on keyword data. There are many companies or ecommerce companies that have really not understood the real essence of content writing. Most companies are seen hiring bloggers and asking them to write blogs that are written just for the sake of writing. In fact, you need to blog on the content that customers want to read. So, there are some target keywords that you will have to write on.

Third, you will have to create quality content before you target larger quantities. In the past, when Google was evolving you could have any type of content and Google would give you thousands of visitors to your website.

LogicSpeak :

These days, Google has got smart and has created an algorithm that figures out how to rank the good quality content and filter out the low quality content. For this reason, you will have to create high quality content that is accurate and in-depth. Hiring a good content writer is paramount if you want real good quality content for your website. The content writer needs to have enormous experience in content writing for websites.

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May 8, 2014
Why SEO is Absolutely Essential to Online Marketing
Building brands is a long term process but it pays rich dividends over the long term. Think of celebrities (movie stars or sports persons) who are able to charge top dollar to act as brand ambassadors. But even celebrities do clever marketing usually handled by their PR agencies to increase their brand recognition value which will justify the fat fees they charge to appear in an ad.

Any brand needs and depends on marketing — including the most recognized brands in the world such as Sony or Coca Cola or McDonalds. To get eyeballs from online visitors, you need to invest in online marketing. This is the domain of SEO, SEM and online marketing professionals.

If small businesses want their websites to get more visitors, they’ve to resort to marketing. Search engine optimization (SEO) is a key part of that process. The simple old days of SEO which was about creating a bunch of backlinks is long past. Today, SEO comprises a range of skills and techniques. And SEO is best handled by experienced SEO professionals — just as cardiac surgery is best left to experienced cardiac surgeons or rocket science is best left to rocket scientists.

Let us look at a few facets of what an SEO will do for your business website:
- First off the bat, the internet levels the playing field for the largest online businesses (Amazon, eBay) and the smallest venture by an individual operating out of a rented property. With SEO, you have a very cost effective way to highlight your business
- SEO will even let you expand your business to new markets domestically or internationally.
- SEO professionals use tools such as Google Analytics to analyze visitors to your website as well as to your competitors’ websites. This will give you invaluable insights about what you are doing right and what aspects you might wish to improve.
- Remember that unlike traditional advertising, investment in SEO keeps paying in the long term. Once your search engine rank improves thanks to SEO, it will continue to do well in search results.
Let’s look at a couple of areas in detail that SEOs deal with.

1. Social Media Marketing

This is the age of Social Media where no one can afford to be absent from platforms such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, etc. There is a bewildering variety of social media options and each social media platform has a dedicated fan following and appeals to certain kinds of demographic or users. Facebook is more for connecting with one’s circle of friends or family while Twitter has users who are perhaps more drawn to current and breaking news and events.

Brands have learned to use these free social media platforms to their advantage. Every major movie or sports star, every major politician and organization, every major news organization, is on Twitter and/or Facebook. A Twitter ban in Turkey is big news just as Ellen DeGeneres and her record-breaking Oscar selfie was.

Brands come up with clever promotional campaigns designed specifically for Twitter. Any online business that wants to create brand awareness about itself should think of running a Twitter campaign where it needs to offer a few gifts (a smartphone, an iPad, iPhone or iMac) and in return it may get to see its hashtag related to its business “trend” on Twitter which will let millions of Twitter users become more aware about the company or the specific happening.

From a search engine optimization perspective, the best social media platform is Google+. This is the one that Google loves the most. How to benefit from Google+? You have to create a dedicated Google+ page for your business. When you share links on that page and Google+ users ‘+1’ those links, this helps your site in Google search results.

You business website should be listed on Google+ Local with its address, contact information and other details. When users search for local businesses, this information is displayed prominently. You can search for any local business, say ‘Starbucks,’ and you will see the results where Google displays businesses in your local area. If a business has a Google+ page, then Google will also show the total number of reviews for that business posted by customers and the average rating for the business.

All this more is best handled by SEO and online marketing professionals.

2. Content Marketing

In the hyper-connected world of today, people’s impressions about brands is moulded via a variety of inputs: product ads, social media feedback, product review and other websites, feedback from friends and family, etc.

Since there is a constant barrage of information that people are always exposed to, it’s more likely that a brand will stand out when it has good recall value. You can create a positive impression about your brand using content marketing.

Even when people are not actively seeking to make a purchase, it’s good if customers are aware of your brand so that when they decide to actually make a purchase decision, your brand will be able to leap-frog the competitor brands.

Content marketing can take a variety of forms including articles, blog posts, email campaigns, infographics, photos, videos, tutorials, FAQs and e-books.

Content marketing helps your website maintain high ranking in search results. This is the latest change to Google’s search algorithms where Google seeks to highlight fresh and useful content. When you upload such content to your website, search engines such as Google index that content. When content is uploaded frequently, this signals to Google to visit your site more frequently. This in turn helps your site get better ranks.

Having good content on your website ensures that you get lots of visitors who read and share that content on social media. This in turn helps improve the search ranking of your website which will attract more visitors to your site. This is a virtuous cycle that can be accomplished with search engine optimization.

LogicSpeak:

Finally, remember that SEO should not be an afterthought but an integral part of any website. If you are in the process of designing a new website for your company, it would make sense to involve SEO professionals from the beginning. You’ll get the best results for your website if you keep the SEO perspective in mind as you choose a CMS or decide the URL structure for your website.

Even offline businesses cannot neglect the importance of a website. Often, people conduct online research to zero-in on an offline business establishment with which they interact offline. All in all, SEO is a powerful and key weapon in the online marketing battle.
April 23, 2014
Essentials for landing page in a website

As search on the web intensifies, it becomes imperative to offer search friendly parameters on the website. Beginning with the homepage, and, right through the internal pages offering search relevant information is the key to enjoying better SERPs and traffic.

Gone are the days when the homepage offered link to almost every important or major section. These days, it is crucial to understand and analyze the requirements of the website visitor.

As per current search algorithms, it is not so essential to have all the keywords on the homepage, an intelligent placement of most important keywords could suffice. At the same time, you could also divert traffic from the home page using links to the internal pages.

Remember, your home page should be a reflection of your brand and thereby enhance your association with the consumer. In fact, you could offer information related to your products and service in a concise manner encouraging visitors to check further into your site. This could increase the page rank of your website as well. It is important to portray a synchronized image of your business, both online as well as online.

If you wish to work your way with lesser known or unbranded keywords, placing them deep within the website could work just right for you. This means you can have a clutter free home page. You can explore it with other attention capturing options such as images, videos, graphics etc. Remember to make your home page and your website social media friendly. This helps in quick and easy sharing.

If you wish to be on par with the current marketing trends, extending your presence across mobile devices such as smartphones, tablets etc. is utmost crucial. With increasing number of people accessing websites and conducting search through portable devices, you have to ensure your presence online.

Offering mobile friendly versions of the website helps in increased chances of retaining older customers and reaching out to potential ones. This means you are not losing ground on account of the evolving search interface. In fact, offering a mobile app could make you strengthen your visibility factor to a greater extent.

Based upon your analytics reports and trends you could draw up on the contents of the home page of your mobile site. A few vital requirements include about us sections, contact us details, click to call, a section dedicated to coupon code and others. If possible, offering videos or links to videos through the home page could be yet another way of attracting traffic.

On the overall, the home page should be enticingly designed but with an authentic look and feel. Yes, it is undoubtedly important for you to offer the most vital information on it but what counts its visual attractive factor that encourages the visitors to explore within your website and seek out his/hers required information.

LogicSpeak :

With smart SEO, your web page is more likely to be one of those top links on people’s search results. This means more people are likely to visit your site, learn about what you have to offer and take advantage of your services.

Previous Post: Tips to hire the right SEO agency

March 13, 2014
Insights to accelerate social interaction through blogs – Crucial for SEO (Part -1)
Currently, blogging is one of the most preferred online marketing techniques. In fact, a business blog proves to be a vital channel for reaching out to your audience. It helps in educating them, updating them on your latest products and services, interacting with them and take the engagement to the next level. By doing so, you can be considered as an expert authority on the subject and even increase brand engagement.

In fact, popular bloggers have known to attract millions of subscribers especially if their posts are insightful and build up the required level of interest. To begin with, bloggers need to write interesting blogs and share them with readers/bloggers that rely on your expertise and knowledge. In fact, these bloggers and writers would relate to your post and share them with others as well. In this manner, more readers/subscribers can visit your blog and website.

Popular blogs are known to witness regular traffic of visitors which in turn can enhance the SERPs of the blog/website. Here are a few tips which can be used to make sure the blog is on the right track (from the SEO perspective) :
- Impeccable writing skills with a passion for writing ensures that maximum number of people subscribe to the blog
- Try to develop a biased blog which offers subtle entertainment and relevant information
- Try remaining on the positive side of the story. Even though blogs with a negative view point attract attention, they are not quite likely to offer the right audience you may be looking out for.
- Try to be niche as far as possible to attract maximum readership
- Whilst displaying the content, make sure it is well segregated into sections, tags and quite readable as well. Inserting images with suitable titles, interesting videos and other interactive information helps to capture the required level of attention.
- By incorporating the RSS Feed, the blog gets crawled faster and minimizes the risk of duplicate content
These simple tips can help you in the long run. Blogs offer a wonderful opportunity to interact with like minded personalities but do be cautious when doing so. A few essential guidelines as mentioned below could prove helpful when interacting through blogs –
- Be regular in writing and posting blogs
- Encourage popular bloggers to read and post their comments on the blog
- Expand your authorship across many blogs
- Encourage feedback and even give your feedback
- Be positive when you receive negative feedback
- Marketing through blogs has to be your second initiative especially after your blog establishes its own identity.
- Host a blog on a site that accelerates the trust of the domain you are promoting.
Previous Post: Hiring a PPC agency
February 4, 2014
Ways to optimise Social Media Channels

Maintaining effective social media guarantees that you make a positive impression on your prospective business contacts as and when they look for you online. Also, remember to capitalize upon this social media traffic proactively and watch your business expand and grow.

For those yet to adopt and embrace social media for their brands, here are a few pointers that will help you manage your virtual identity in the right manner.

Be consistent when establishing your brand online – Plan and prepare your corporate logo and tag line keeping in mind the social media factor, as your fans and followers are likely to identify with your logo across various social media channels. Especially, when there are quite a few of them e.g. Facebook, Twitter, Slideshare, LinkedIn and others. Also, it helps if you run the same campaign or promote the same products/services across other platforms for building up a trust worthy customer relationship.

Hyperlinks from profile pages – Since you wish to enjoy traffic to your site through your social media profile pages make sure relevant hyperlinks are provided on them. It is important for your visitors to find relevant information when they arrive at your site from your social media page else they will be disillusioned to never return. These relevant links are likely to enhance your SEO rankings too, so make sure they are most suitable ones.

Acknowledge & Respond – Being active on social media is one the key parameters for its successful performance. If you find a new fan or follower on your profile, do cross check and then follow back. This gives you an opportunity to listen to their requirements, feedback and even queries. It is through this channel that you can solve their issues and engage customers to the next level, publicly or at a personal level as per your preference.

Link to other posts and publishers – When sharing an article on social media, try linking the author as well the post as this means you are acknowledging the authors’ inputs and efforts too. In return, you could get good feedback or a response or even a new follower and soon his/her followers may be following you along with the author.

Understand and implement the USP of each social network – Each social network has its own set of USP which could have made it click and popular. For instance the ‘retweet’ button, the Google + hangout and circles have their own USPs which is evolving and definitely useful.

Social Media Analytics – With free and/or paid analytics offered by social media networks, you could always devote some time to study and evaluate them. This helps you in understanding the traffic trends and preferences which can be worked upon for better engagement.

Prove your worth to earn respect and recognition – When on a social media channel, you have to be responsive, cooperative and of course, useful by promptly attending to their issues and queries, if any or acknowledging their posts or tweets. If at all, you are planning to run a contest or campaign on a particular channel, make sure you announce the same on other channels and invite them to participate too.

Give Paid Advertising a try – Your scope to grow online increases when social media campaigns are supported by paid advertising initiative for your visibility factor is enhanced greatly. Imagine your ads being displayed when people query for your products/services through the search engines especially if they are not following on social media channels.

LogicSpeak :

Maintaining effective social media presence guarantees that you make a positive impression on your prospective business contacts as and when they look out for you online. Also, remember to capitalize upon this social media traffic proactively and watch your business expand and grow.

Previous Post: How to make Google rank your page higher in the Search Results?

December 3, 2013
How to Use Customer Service for Increasing Website Ranking
Having gone ahead with an online identity and social marketing initiatives such as Search Engine Optimization (SEO), Pay Per Click (PPC) and Social Media Marketing (SMM), most businesses are vying to capitalize on the online boom. But with recent Google updates like Penguin and Hummingbird have toppled many a search results to alarmingly low ranks. In fact, they are on a look out for a quick and concrete solution to this intense situation.

Till the SEO fraternity could devise new online marketing strategies, businesses need to be quick in terms of enhance their business presence. In reality, this may take several months for them to fully understand the intentions of Google’s algorithms and their updates. How about giving some thought to the customer service factor in order to get new customers and retain the existing ones?

Online or offline, customers play a key role in growth of the business implying on giving priority to customer retention at every stage. In reality, acquiring a new customer is far more expensive than retaining an existing customer. If customer retention quotient of any business is high, chances of sustenance and growth of the business remain high.

Customer Service – Top Priority

On an estimate, more than fifty per cent of consumers end their business relationship with a corporation owing to unconstructive and negative customer service interaction. If businesses fail to retain their customers or lag in the art of interacting with them, consumers are sure to look for replacements in services by opting for business’ competitors.

Understanding Customers’ Wants

Building and maintaining customer relationships is indeed an art. Businesses that have mastered it are the ones who taste great success as their loyal and returning customers will certainly not leave their side, come what may. But, it is also important to analyze what Customers Want.

Here are some of the needs and preferences any customer would want and/or expect from the business.
- Bespoke experience: Customers crave for a bespoke or personalized experience from the business they are dealing with. They literally do not want to feel just like a number.
- Professional, supportive, friendly staff: This is the dream of each and every customer around the world. Although some businesses house a great staff, others are filled with ignorant ones.
- Useful information and resolution of their problems: Customers prefer to receive special treatment each time, they approach the company for assistance. Also, they aim to scoop useful information and speedy resolution of their problems.
- Reputable businesses and/or companies: Businesses that are reputable and have considerable goodwill in the market are always good to deal with. Customers look for the reputation of the company on the basis of its dealings.
Finally, although the Google updates have left small businesses worried about their rankings and SEO strategy decisions, handling customers in a better fashion could work wonders for their business till the air over Google updates becomes clearer.

LogicSpeak:

Yes, its true that building and maintaining customer relationships is very important for all kinds of business, including your SEO clients. In these times of Google updates and its negative impacts, it is necessary to convince the customer by showing readiness to tackle the situation and retain them.

Previous Post: Quick tips to increase engagement on Twitter
November 20, 2013
Using SEO For Enhancing Local Business

With mobile devices being included more and more into the lifestyles of a large proportion of people, making your business visible online has become an invariably important strategy. Services like Google Now, which depend heavily on delivering contextual content to users, have changed the way in which people search for queries. Instead of simple search texts, people articulate what they are trying to search. So, the search query for local restaurants now becomes ‘get the nearest places to eat’. These changes shall force you to re-evaluate the traditional ways in which you had been doing search optimization for your local business. So, how do you use Search Optimization strategies to enhance local businesses?

1. Identify Yourself

The first step would be to identify what you are targeting for. Local SEO 101 will tell you to include your locality’s city/town in your page, but apart from this, you should also have some other targets. Do not overcrowd your page, but keep enough mentions of your locality.

2. Mark your Google Territory

The first thing you would have to do is, register yourself in the Google Places. It’s free and is the first step towards listing your business on the Google Maps. In due time, your business would get included in the local searches. Having a Google+ business page helps the cause. Include as much of details as you can, complete with some quality pictures of your business.

3. The FAQ Content

Frequently Asked Questions are the more important with Local SEO. Google’s updated algorithm (dubbed as Hummingbird) now works towards connecting the search queries with the FAQ content of the pages. Filling your FAQ section with some new content will be a smart investment, which may lead to increased directions to your site.

4. Towards a Mobile Site

Someone finds your business online, odds are that they are using their tablets or mobiles. Make your website friendly to such devices. Build a dedicated mobile site if possible. No one likes to have to load a desktop site onto the phone.

5. Shaping the proper content

After doing all that you can, if you are still unable to see increased incoming traffic, start curating your content. The best way is to include content that is actually useful to the locals. Even if you manage to fool search algorithms, the ‘human’ visitors are the ones who buy from you.

SEO takes time. The strategies directed towards increasing your incoming traffic, should be tweaked well to serve your local objectives. The steps are incremental, and in due time, search engines would become more contextual, cracking open a wider arena to exploit.

LogicSpeak:

For the last several years, Google has attracted around 65-70% of all Internet searches. This means seven out of ten prospective clients use Google to find a local business in your locality. Hence, it has become the need of this hour to establish your online presence locally as well. Check this link for affordable local business SEO solutions.

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November 5, 2013
What’s Good For You – SEO or PPC?

If you own a business, you surely must be having a website too. If not, you need to hurry and get one for yourself. However, having a flashy looking website alone is not enough. There is a lot you need to do with your website in order to make it visible to the masses. You probably must have heard about the SEO and the PPC service. But, do you know how they actually work? Well, you may, but there is still a lot more you need to know before you choose one to help your website get the right amount of traffic.

Let’s start with SEO. The technique completely deals with optimizing your web page by incorporating the appropriate set of keywords into the content. However, PPC on the other hand is a strategy quite opposite to SEO. It is an online advertising model that drives traffic to one’s website. In easy words, PPC can be described as a narrow portfolio with the most affective keywords. So, does that make PPC the winner? Well, not exactly. Of course, SEO does seem to be a long term method as compared to PPC, but once your website is rightly optimized, you are sure to see it somewhere at the top of the result page.

With PPC, there is a certain cost involved and therefore many choose to opt for SEO. In PPC you need to pay for every click you receive. However, in terms of effectiveness, they both seem to be going hand in hand. Rather than picking one, why not use both? What’s wrong in spending a few bucks and making the most out of it?

You may come across a few saying, ‘PPC did not really work for me’ or ‘SEO is not good enough’. It’s obviously not that easy to get to a conclusion, at least when talking about SEO and PPC. Although both seem to be a million miles apart, they do share some common factors. No matter if it’s SEO or PPC, ‘keyword research’ is the foundation of your online campaign.

No doubt, PPC and SEO will surely offer your website the needed acceleration, but there is a little bit of homework you need to do as well. Unless you do not know what you intend to target, no matter what strategy you implement, you will obviously not get the desired returns.

Today, almost every business prefers opting for a combination of SEO and PPC. Why? This is simply because that combination helps in getting the desirable online traffic. So, if you are looking for a good way to take your business to the next level, try out combining SEO and PPC. You are sure to witness a difference.

Previous Post: What’s Up With The Panda Update 2.2 and the latest one 3.9?

August 14, 2012
Bright Prospects for SEO Services and Search Engine Marketing (SEM) in the Near Future

Recent surveys in Search Engine Marketing reveal positive trends for more than three fourth of the businesses have expressed their intentions to promote their business through SEM. This means SEM is finally getting its recognition along with mainstream marketing techniques. Most business houses are accepting social media marketing is a reliable marketing channel to promote their goods and services.

As businesses get hold of SEO and SEM tactics, they find them to be more reliable and accurate at results and trends can be instantly availed, analyzed and modifications in the marketing campaigns as and when required. This gives more control to businesses as well as marketers to promote themselves with the changing market demands and patterns. Once, the nuances of SEO are clearly grasped by these businesses who wish to spread their business across the borders.

As mentioned earlier, Social Media and Search Engine campaigns provide user specific results, which can be analyzed across various levels and particular parameter, which are what is preferred by the businesses. Data so collected can be segregated as per audience specific content, customer profiles, and geographical wise for in-depth study. The outcome of which could be further used to modify the marketing pattern and SEM strategy and enjoy better ROI.

Social Media is quickly becoming a core element for business houses for search engines are relying upon its data to ascertain the extent or rather level of a particular product or service in the market. What comes to fore, here is the social acceptance of a product or service through which a business can enjoy better page rankings, organic links and even generate more sales. With Social Media focusing on customer’s views and opinions, brand positioning becomes extremely convenient and quite easily feasible. It is this factor, which is considered by search engine in determining the rank of a particular product or service.

More and more people are relying on online searches, especially when purchasing branded products, which draw to the fact that social media is playing a very vital role in determining as well as influencing customer preferences. This is medium is preferred by search engines who have adopted various channels to allow customers to state their preferences and monitor them as well.

Social Media and SEO services are slowly becoming much required activities for any business to enjoy a presence on traditional as well as an online channel. Surprisingly, the number of recommendations, likes, dislikes noted on a product or service goes a long way in building up customer trust and acceptance.

At such critical times, it makes sense to hire professional social media service agencies that offer consultation and campaign strategies. Acquiring knowledge related to SEO and Social Media services and trends is a good way of keeping abreast of the ever dynamic search engine parameters but to implement them on product, service or website is a task which can be undertaken by a skilled SEO and SEM professional.

For those operating businesses in India can look out for professional and agencies offering SEO Services India and initiate their Social Media and SEO in a desired manner to enjoy enhanced ROI on their investment.

Previous Post : Challenges faced by Companies when opting for Social Media Marketing Campaigns

February 10, 2012

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