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Category: NEWS

  • News : Digital Advertising space in India may reach up to $477M by 2014, predicts a study from IAMAI

    A study conducted by IAMAI on the mobile usage patters of 2013, concludes projects the growth of Indian Digital Advertising space up to $477M. The report states that there has been a commendable rise from mobile users across e-commerce and digital advertising space.

    Some other notable information:

    1. 39% rise in internet users over 2013 on a Year on Year basis compared to 2012 where it was
    2. The figures show that mobile consumptions dropped over the year
    3. Government has been scaling up its e-governance and m-governance activities and it has contributed to mobile usage penetration in the villages

    LogicSpeak :

    The report gives up a clear insight on the way forward with mobile marketing in the country. It also pin points the greater opportunities and potential that has been existing in the rural areas of the country. This can be one area to look forward to, while strategising mobile marketing activities.

    Link : https://bit.ly/1cByaSl

     

    Facebook’s 53% Ad revenue comes from its mobile users reveal their Q4 earnings

    Facebook crossed its half way point and now earns 53% ad revenue from its mobile users. Overall the social networking site has hit a staggering 757 million total daily users and 1.3 billion monthly users.

    The boost has been triggered and pushed further by Facebook’s mobile app that supports developers to get apps outside the facebook store. Following the success the social networking site has also introduced re-engagement ads, which give an opportunity for the developers to re-target and re-connect with their consumers.

    LogicSpeak :

    The recent development and revenue generation activities add up to the importance of mobile targeting for paid search. The rise in Ad revenue implies that Facebook can be a lucrative platform for paid search, to connect directly with the consumers.

    Link : https://tcrn.ch/1fs6gZu

  • New feature : Facebook will now let advertisers target consumers who visited their sites through its’s mobile apps

    The new feature launched will support markets in reaching consumers across various devices and probe them to take an action. Custom audiences will allow the advertisers to get more target specific, thereby increasing the chances of conversion.

    How it works :

    The business places Facebook or a third party SDK in their mobile app. This will help them build custom audiences based on user based actions.

    LogicSpeak :

    The specific targeting will give an added advantage to the advertisers for reaching the right consumer base. This move by Facebook will add to the trend on increasing use of paid search globally.

    Link : https://tnw.co/1dPQ67f

     

    E-commerce has grown to become the second largest category in the list of Indian domains : A study

    A recent study conducted by Opera Software on the state of mobile web report has found that E-commerce has grown up to be the second largest category of top Indian domains. The recent searches have indicated that e-commerce have made up to 14% of the searches. In September 2013, e-commerce and travel made up to 21% of the total sites visited.

    LogicSpeak :

    The rise in the search for E-commerce sites, gives an insight on the rising favour towards shopping online. The e-commerce portals are also making optimum use of the growing trend with lucrative offers.

    Link : https://bit.ly/Lr1aSe

  • News : Paid Search Advertising sees a big leap in Q4 of 2013 globally

    A study by search marketing agency Covario, reflected that there has been a considerable spend on paid advertising globally in Q4 of 2013.

    The study states, there has been an overall 7% hike in global spending.

    Other notable trends:

    • Cost Per Clicks (CPCs) increased at an average of 10%
    • Click Through Rates (CTRs) performed 28% better than in 2012
    • US Paid spend grew over 12%
    • Google dominates 84 % market share in spend, 88% impressions and 62% in clicks
    • Mobile advertising has seen 55% growth over 2013. It adds up to 20% of the entire spending

    LogicSpeak :

    Paid Search market will continue its growth in 2014. As predicated, there will be a major rise in the Mobile and Tablet spend which could hike up to 25 – 30% of the current spend. With users likely to get more specific with their queries plus Google offering more useful AdFormats we expect impressions will reduce further.

    The global PLA Ad spend share is likely to increase as more e-commerce websites prefer it because of easy setup, Good CTR & better conversion rate.

    Link : https://bit.ly/1b3lq5J

  • News : Smartphone shipment has topped 1 billion for the first time

    A report shared by Verge, says that for the first time over the years majority shipments, worldwide have been that of smartphones.

    According to the statistics shared by international data corporation, Samsung holds a larger market chunk by shipping 313.9 million handsets, followed by Apple shipping 153.4 million. The shipment of Asian companies has doubled over the past year. In the year 2011, about 494.4 million were shipped. When we compare this to the current growth rate, it gives an insight into the overall growth and penetration of the mobile industry in the consumer space.

    LogicSpeak :

    Social networking gaints such as Twitter, Facebook etc. are coming up with tracking tools for gaining better user insights on consumer behaviour across mobiles, the researches on ways to integrate social media marketing, search engine marketing and other tools will help maximise the gains for creating higher engagement rate for brands.

    Link : https://bit.ly/19Ymeus

  • News : Twitter’s card analytics lets you monitor the impression and clicks for your tweets

    Twitter’s new card analytics now gives you a thumbs up and more information on your tweets. This comes as a boon, for marketers. This will give brands an opportunity to know what and what not to tweet for higher engagement.

    The dashboard now will show :

    • Impressions on your tweets
    • No of clicks on the URLs
    • Ways to measure mentions, re-tweet etc
    • Dedicated stats on tweets
    • App installations

    LogicSpeak :

    This is one of the most important moves, to give an insight into the content that works for brands. For marketers, this is a boon to understand consumer behaviours at a deeper level. With time, this will make the platform more meaningful, with better quality content.

    Link : https://tcrn.ch/1hCTOWi

     

    Facebook releases its new app insights

    The new app insight has a cleaner interface and deeper insight to data. Some key features

    • Single dashboard that gives you information on total traffic
    • Compare key metrics for your app

    LogicSpeak :

    This initiative, will give us a deeper understanding on where the traffic comes from and how can we utilise this information for better understanding of our brand performance. These will help us consolidate our efforts and put together a much more streamlined approach for marketing your content through social media platforms.

    Link : https://tnw.co/1d4nE1n

  • News : Indians spend up to 187 pc on the brands they follow online, confirms a study by Waggner Edstorm.

    A recent survey conducted by Waggner Edstorm Communications, titled ‘Content Matters: The Impact of Brand Storytelling Online in 2014’ states that Indians spend more on the brands they follow online.

    Some key information :

    • 72% of Indians surveyed follow their favourite health care brand on social media channels
    • Multi-channel story telling is central for brands

    LogicSpeak :

    These studies prove that ‘content is the king, especially in social media platforms’ and the importance of integrating content strategy for your brand. A strong content strategy will enable in maintaining the online reputation of your brand and engage conversations for your consumers.

    Link : https://bit.ly/KRKgvJ

     

    India Second Largest Market For Mobile Ad Monetization; Android Tops

    The mobile advertisement  race for the year 2013 has come to an end and Android seems to have won the race in the smartphone category, and amongst countries India has come out as the second largest market for mobile advertisements, in terms of monetization, according to a recent report.

    Link : https://bit.ly/LONkc8

  • News : Facebook tests Ads on third-party mobile apps

    Facebook has officially announced that it has began to test Ads on third-party mobile apps. This is a part of a bigger strategy of focusing on mobiles. This will enable Facebook to take necessary steps in ensuring its mobile apps are solid, and to keep in pace with the growing possibilities in the world of mobile marketing. It is already using Facebook Exchange as a platform to identify user interest for target based Ads.

    Similarly, Twitter has also brought the mobile advertising company Mo Pub to make the optimum use of this space.

    LogicSpeak : An article on TechCrunch has stated that mobile spending might hit $18BN In 2014, rising to $42BN by 2017. At this pace, mobile seems a lucrative and a must-be market for any online marketing, social networks agency. It is time to go Mobile all the way!

    Link : https://tnw.co/1jpeOTY

     
    Baby Products Retailer FirstCry Looks to Open 50 New Offline Stores in 12 Months
    Kids and baby products retailer FirstCry seems to be betting heavily on the online-offline hybrid model. The company will be scaling the number of offline stores to reach a total of 100 in the next 12-13 months, a top executive told NextBigWhat.

    Link : https://bit.ly/1c5QYZI

     

    Facebook Challenges Google With Its Own Mobile Ad Network

    Facebook is now delivering online advertisements directly to mobile software apps that operate outside the popular social network, a move meant to improve the relevance of ads on mobile devices and give app developers a better way of making money.

    Link : https://wrd.cm/1jpfcls

  • News : MySmartPrice Secures $ 1 mn Series A Funding; Plans to Become A Horizontal Player

    Product discovery platform Mysmartprice has raised $1 mn in series A funding from existing investors Helion Venture Partners & Accel Partners.

    Link : https://bit.ly/1aIzr8J

  • News : LinkedIn introduces Showcase Pages

    Today, LinkedIn introduced a new feature for content marketers, Showcase pages. Showcase Pages are dedicated content hubs enabling businesses to extend their Company Page presence, effectively segmenting audiences and enabling businesses to deliver the right message to the right audience.   Somewhat similar to LinkedIn’s existing company pages, Showcase Pages are designed to give individual.

    Link: https://socialfresh.com/linkedin-introduces-showcase-pages/

  • News : Groupon Says Gmail Tabs Hurt Its Business. Are They Hurting Yours?

    Brands tried to combat the Tabs switch by sending out emails pleading with subscribers to move their emails back to the priority box (with some sending details instructions on how to do so), and that seemed like the end of the conversation.

    Link: https://www.marketingprofs.com/opinions/2014/24124/groupon-says-gmail-tabs-hurt-its-business-are-they-hurting-yours

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