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  • News : E-commerce site Myntra to launch its own marketplace in April

    News : E-commerce site Myntra to launch its own marketplace in April

    LogicNews @LogicserveDigi

    The market place will enable local merchants to sell their products through this platform. The move is aimed at market penetration in smaller towns and cities. The company is looking forward to sign up to 500 vendors within the first year of operations. The co-founder shares that, they will continue selling branded products through its inventory model and give space for the local marketers to sell via the marketplace.

    LogicSpeak     :

    E-commerce players like Flipkart and Snapdeal already follow the marketplace format. It was just about time that other famous portals join the bandwagon. This highlights the trend of integrating local markets with online ones. In all a move beneficial for both the consumers as well as e-commerce portals.

    You can know more about the latest development in the e-commerce space at https://bit.ly/1aBJTBh

    Link : https://bit.ly/1e5UFLa

  • News : Pinterest for iPads gets place pins and iOS and Android get animated GIFs

    News : Pinterest for iPads gets place pins and iOS and Android get animated GIFs

    LogicNews @LogicserveDigi

    Pinterest over the weekend launched the option of place pins for iPads and animated GIFs for its iOS and Android users. A study conducted in 2013 states that, till date 750 million pins have been placed by Pinterest users, with 2 million unique place boards across the globe.

    LogicSpeak :

    2014 is set to be a big year for Pinterest. The recent developments and changes seem like an effort to make Pinterest marketer friendly. With Geo-Tagging as one of the biggest trends to look forward to in 2014, Pinterest can play a crucial role in targeting audience.

    Link : https://tcrn.ch/MrbxWJ

  • News : LinkedIn reaches 50 million user base in Asia Pacific region

    News : LinkedIn reaches 50 million user base in Asia Pacific region

    LogicNews @LogicserveDigi

    With almost 227 million globally LinkedIn has about 24 million users in India. With a strong presence in India, it has been able to hit the 50 million user base in the Asia Pacific region.

    Some other facts :

    1. LinkedIn’s user base has nearly tripled in the region since May 2011

    2. The previous year, LinkedIn user base in India grew by 7 million

    3. The top industries included IT and services, financial services, telecom, computer software and pharmaceuticals

    LogicSpeak :

    Over the past few months, LinkedIn has introduced a marketing guide, and has been constantly sharing tips to promote brand’s online. With the introduction of company pages, and showcase pages they have paved way for every brand to promote their identity effectively.

    Link : https://bit.ly/1j7Ut2A

     

    Google adding real-time brand metrics for brands in its ad-technology

    Google announced yesterday that it will integrate comScore in its ad-technology. This integration will give the brands an opportunities for both publishers and advertisers to monitor if their campaign is reaching out to the right TG.

    The integration will give marketers a chance to look into some real-time optimisation, which can help them analyse and look at making the necessary changes.

    LogicSpeak :

    With the integration of comScore Ad-measurement technology Google is trying to crack brand-measurement. Digital Brand Advertising budget may grow by 60-70% taking the total spend to $30 billion by 2017. Direct responses may go between 25%-30%. For big brands this is a boon as they will also have independent data to measure campaign performance. comScore integration should help Brand marketer to assess the effectiveness of their campaign more accurately & refine it further.

    Link : https://bit.ly/1eRCyOV

  • News : Team behind Facebook for feature phones launches Chaatz

    News : Team behind Facebook for feature phones launches Chaatz

    LogicNews @LogicserveDigi

    A mobile marketing app aimed at both the developed and emerging markets, Chaatz aims to crack the mobile messaging industry. With a team of experienced professional the app will focus on giving higher privacy, separate profiles for work and play and a virtual number.

    Chaatz was founded by Richard Cheung (CEO), Michael Wong (CTO), and Arnie Chaudhuri (Biz Dev), and includes a 20-plus person team in both Hong Kong and Singapore. The team hopes that their experience and expertise will give them the necessary edge in the crowded mobile messaging space. Currently available on iOS the app will launch in android a week or so.

    LogicSpeak :

    As shared earlier, everything is on its way to being mobile. It is an integral platform to interact with consumers in the coming times. The launch of this app just adds to the rising trend.

    Link : https://tcrn.ch/1g1hPqF

  • News : Flipkart Co-founder says ‘ India’s E-commerce market to reach $70 bn by 2020

    LogicNews for Logicserve Digital

    India’s e-commerce business has jumped more than 80% since 2013, says Flipkart. It’s CEO and co-founder Sachin Bansal predicts that the e-commerce business in India is expected to reach around $50-$70 bn by 2020.

    According to a join report by KPMG and IMAI India’s e-commerce market in 2013 was about $13 bn. Mr. Bansal has predicted that :

    1.     Smart phones will be the biggest sales drivers for the coming years
    2.     More than half a billion Indians will switch to smart phones in the next five to six years

    Other facts:

    1.     Total online sales across the globe has reached $1.22 trillion
    2.     Only about 12% Indian population is into online shopping in India, compared to almost 65% in the US

    LogicSpeak:

    This is a good news for the e-commerce market. With higher penetration into the rural space, there will be more opportunities. With the expansion of e-commerce market, even Coupon code publishing will see a boost. Indian shoppers prefer to check across all the options and then pick up their products.

    Link : https://bit.ly/1no48CS

  • News : Twitter’s mobile business has hit 184M users

    While Twitters market growth might have been on a slower growth, its mobile user number is still growing strong. Twitter has shared that for Q4 their monthly mobile users have risen by 37% i.e. 184M users.

    The overall user number stands to 241M, this implies that the mobile usage adds up to 75% of its overall users. Interestingly its mobile app growth has been faster , while the overall growth has been only 30% . The user ratio is also reflected on the revenue generation, with Twitter declaring that the mobile ads, makes up to 75% of the of its sales. By that, $165M of the $220M from the revenue.

    LogicSpeak:

    The recent trends have pointed out to the growth of mobile space across the globe.This is a very positive sign for digital marketers, to understand consumer behaviour trends at its best. Recently, Facebook has been testing third party Ads, a few other studies have also stated that the mobile space will play an important role in paid search over the next few years. This is another example of ‘everything going mobile’.

    You can read more about latest trends and development in Digital Marketing space at https://bit.ly/1aBJTBh

    Link : https://tcrn.ch/1fMJSKo

  • News : Amazon Lobbying with US Govt for pushing FDI at E-commerce space in India

    Amazon, like a few other E-commerce giants are vouching for FDI in the E-commerce industry in India. Recently, the Department of Industrial Policy and Promotion was allowing comments for opening FDI investment for E-commerce space. Amazon was one of the leading platforms that was vouching for relaxing the regulations in the country.

    According to a lobby discloure report,Amazon has been spending a certain amount for lobbying with the U.S. Trade Representative (USTR). The company has mentioned that $960,000 across various issues during the current quarter. It will cover those relating to free trade agreements, intelectual property issues etc.

    LogicSpeak :

    As shared earlier , and in a few recent reports, we can see that E-commerce is set to grow in the country and will contribute to the GDP growth in a few years. The potential of this industry explains the need for bigger E-commerce giants to lobby at their home front.

    Link : https://bit.ly/1g4l6ng

  • News : Facebook India has 93M active users and about 73M access from mobile

    While Facebook steps into its 10th year, the India team has released a few stats on penetration and usage of Facebook in the Indian market. A report released by them states that 93M users are active on Facebook and over 73 million access the social networking site, through their mobiles.

    Some other trends :

    1. There has been an increase in the users accessing Facebook through mobile over the last six months. The numbers have risen from 62 million in Q3 to 73 million Q4.
    2. Overall, mobile has about 556 million users in Q4 a rise from 507 million in Q3

    LogicSpeak :

    Facebook has seen a steady growth since its launch in India. This is a good news for digital marketers. The recent testing that Facebook is undertaking for its mobile apps, will help the digital marketers take complete advantage of an integrated digital marketing strategy.

    Link : https://bit.ly/1iqTydV

  • News : Facebook testing Graph Search for mobiles

    Facebook had launched graph search with an aim to get information about what users opine on a particular topic, across the web world. Currently, it is testing the feature for its mobile platform as well.

    About Graph Search:

    It takes the users exact query and searches relevant data across the social media network to give the most specific responses and connect the users.

    LogicSpeak :

    This can materialise into a great opportunity for SME’s who are struggling with the Google organic ranking. Alongside, there is a huge potential for paid search marketers with better targeting, particularly for the bigger brands in the market.

    Link : https://tnw.co/1ePawhR

  • News : Facebook introduces ‘Paper’ a visual news reader

    The aim of the app is to curate relevant articles, photographs etc based on the reader’s choices. This is an attempt to take online connectivity among Facebook users to next level. Being the first app from Facebook Creative Labs, an initiative to let smaller teams within Facebook build stand alone apps. In short, ‘Paper’ will be Facebook’s start at being a modern day newspaper.

    LogicSpeak :

    Facebook’s ‘Paper’, takes content curation and personalisation to the next level. For now there are no Ads in the application, but as and when they start, it can be good news for marketers.

    Link : https://tcrn.ch/1nGIRak

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