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Category: NEWS

  • News : Analytics company in India grows three folds : Study

    News : Analytics company in India grows three folds : Study

    LSD_4.3.14

    A recent study published by Analytics India Mag states that the growth of Analytics company in India has been three folds over the past year and half. The report further adds that Bangalore is the hub.

    A few notable findings that support the above statement are :

    • Bangalore houses 29% of total analytics firms in India
    • Hyderabad has seen the maximum growth to 11% over the past two years

    LogicSpeak :

    With bigger social networks eying analytics firms and acquiring them, this data isn’t a surprise of the country. It also highlights the role India plays in the sphere of online marketing.

    Link : https://bit.ly/1fDGBZP

     

    Facebook aims to earn big revenues from Indian SMBs as the user base reaches 500M

    With approximately 500 M users India can become one of the biggest markets for Facebook. However one cannot expect the user base to be completely translated into a bigger source of revenue. However, Facebook sees immediate revenue opportunities by targeting the almost 50million SMBs who are becoming tech savvy and considerably rely on social media for branding.

    LogicSpeak :

    Problems like these aren’t new for social networking giants such as Facebook or Twitter, wherein the user base is higher but isn’t necessarily a revenue source. However, this does highlight the potential in India markets for social networking giants.

    Link : https://tcrn.ch/1jND9Rt

  • Indian brands have a long way to go with mobile branding : Survey

    Indian brands have a long way to go with mobile branding : Survey

    Mobile Branding @LogicserveDigi

    A recent study undertaken by WARC with Festival of Media Asia Pacific (FOMAP) and Mobile Marketing Association (MMA) had a few interesting findings which share that Indian brands have a long way to go with mobile marketing and branding.

    Here is some information that might be of use for you:

    • 71% agencies admit that most clients do not have a formal branding process in place for mobiles
    • 78% brand owners are yet to consider mobile as a priority and only 10% or lesser budget is allocated for mobile marketing purposes
    • Most respondents believe that the allocation may increase up to 30% by 2019

    A total of 316 respondents participated from 24 markets across Asia Pacific for this survey.

    LogicSpeak :

    While at the global level paid search and mobile seems the way to go, this data reflects that India still has immense potential to reach there. The predictions on increase in budget allocation for mobiles is without a doubt a positive sign for mobile marketing in India.

    Link : https://bit.ly/1jLqajd

  • News : e-Bay funds Snapdeal with an additional $134 M

    News : e-Bay funds Snapdeal with an additional $134 M

    eBay Inc leads funding for Snapdeal along with other investors. With a total investment of $134M .This is the organisation’s second round of investment on this e-commerce portal.  This seems like a strategic move from e-bay’s end to invest in emerging markets. The new funding comes in less than an year as it had already raised $50M from the firm.

    Mobile shopping growth @LogicserveDigi

    e-Bay started off with Bazee .com and has now expanded its Indian presence with Snapdeal

    LogicSpeak : We can see that many international e-commerce portals are investing in India due to its emerging markets. This is a sure sign of growth within the country and with various reports and studies pointing out to increase use of online space for shopping, this investment may give e-Bay a strong stand in India.

    Overall this is good news for e-commerce space.

    Link : https://bit.ly/N5QJ7o

  • News : Introducing Local languages can Increase Mobile Usage by 24pc States IMAI

    News : Introducing Local languages can Increase Mobile Usage by 24pc States IMAI

    LogicNews - Logicserve Digital

    Introducing local languages can increase mobile usage by 24pc states IMAI

    A study undertaken by the organisation shows that mobile usage penetration has risen to 169mn in 2013 from 122mn in 2012. The study was undertaken with support of IMRB International. Some major findings

    43% non-users from rural areas have stated they will like to use internet if available in local language

    13.5% of non-internet users from the urban area will use internet, if available in their local languages

    In rural India, 27%of the users use Hindi followed by Marathi and Tamil.

    Majority of the users across urban and rural sphere access internet through mobiles for emails, search and social networking.

    LogicSpeak :

    As shared earlier, mobile is the next big platform for every digital marketer. With everything going Glocal(Global+Local) mobile marketing will lead the way.

    Link : https://bit.ly/1hr2zmZ

  • News : Whatsapp will provide voice-calls, mostly in the second quarter for its users

    News : Whatsapp will provide voice-calls, mostly in the second quarter for its users

    LogicNews @LogicserveDigi

    Now, its 450 million users will have a chance for voice call services through Whatsapp. Reports in the media states that WhatsApp’s revenue is at about $20 million in 2013 (Source: TechCircle). With the introduction of voice-call the company is aiming at reaching out to at least a billion users.

    LogicSpeak :

    The main aim of this move shows that Facebook has ventured into the messaging space. Mobile is the next big way for every paid search activity and consumer engagement for the coming year. With its foray into providing voice call feature, this seems like a major move and might pose a challenge to telecom network operators.

    Link : https://bit.ly/1hnxi4w

  • News : Infibeam acquires ODigMa, digital marketing firm and more

    News : Infibeam acquires ODigMa, digital marketing firm and more

    Ecommerce companies growth and aquistion @LogicserveDigi

    In a move to expand its business and strengthen its foray into the online marketing space, Infibeam has acquired OdigMa, a digital marketing agency

    The move seems to be extremely beneficial for OdigMa. Since its inception in 2011 it has served more than 400 clients.

    LogicSpeak :

    If we observe the past few months, acquisitions similar to these are becoming a trend. Most big companies seem to pushing harder for coming up with an integrated marketing platforms with many services under one roof.

    Link : https://bit.ly/1fAnMep

     

    Snapdeal will now also be a market place for education service companies

    The company has ventured into service commerce space. For now it has deals from companies such as TestFunda, Edukart etc. The main aim of this move is to give a common platform for such brands.

    LogicSpeak :

    The Indian e-learning space has grown up to a $173.4 million in 2013. There are about 140 learning companies in India. (Source : NextBigWhat) . This move is another feature on the cap for big e-commerce portals like snapdeal.

    Link : https://bit.ly/1bHPYfL

  • News : Is India on its way towards a mobile- only culture?

    News : Is India on its way towards a mobile- only culture?

    Mobile shopping growth @LogicserveDigi

    A recent study conducted by InMobi has shared that the importance of mobile will increase immensely in the everyday life of Indians and Indonesians.

    Here are a few notable points from the study :

    1. Globally, average mobile user spends nearly six hours on their mobiles
    2. 87 % of users have noticed mobile advertising
    3. 68% spent money on various activities via mobile
    4. 83% are expected to spend money on an activity via mobile

    LogicSpeak :

    It is clearly visible that mobile marketing is the next big way to interact and reach out to the consumer. With many social networking sites testing out third party apps, and the predicted rise in paid search will make mobiles a must use medium for marketing.

    Link : https://bit.ly/1nZJadT

  • Weekly news round up from Digital Marketing world

    Weekly news round up from Digital Marketing world

    LogicNews @LogicserveDigi

    Missed out on news from the Digital World through the week? Here is our weekly round up on the must check information.

    Stay updated. Stay ahead

    LinkedIn has opened its publishing platform for all members.  Initially only influencers had access. What does this mean for engagement and content across the network?  Read here .

    Facebook buys Whatsapp. This move leaves the digital marketers unsure of the outcome from this acquisition. Read here .

    E-commerce site Myntra will launch its market place for local marketers to sell their products online. The move is an attempt similar to Flpikart and Snapdeal. What does this mean for e-commerce growth in India? Read here .

    For more news and information visit us at https://bit.ly/1hARrHC

  • News : LinkedIn now opens its publishing platforms for the members

    News : LinkedIn now opens its publishing platforms for the members

    LogicNews @LogicserveDigi

    Is everyone looking at going the Facebook way?  Well, that is what it looks like, with the latest development by LinkedIn.

    The new feature allows its members to publish content and share updates through its publishing platforms. A feature that was reserved, originally for the ‘Influencers’ is now open to its other members too.  Look out for this feature and make use of it. I t allows you to edit, post, and share content similar to other social media platforms.

    LogicSpeak :

    The main aim of opening up this feature seems to be for increasing engagement from end user. LinkedIn as a platform has seen a tremendous growth over the past one year. This feature will ensure that every member gets to have their say and it is on its way to become a definitive publishing platform. Are digital marketers listening?

    Link :  https://tcrn.ch/1bruBzm

  • News : Facebook buys WhatsApp for $19billion, marketers unsure of benefits

    Facebook buys whatsapp @LogicserveDigi

    So, BIG news this morning is WhatsApp being acquired by Facebook for an obscene amount making the Ukrainian founders of WhatsApp billionaires! CEO of world’s leading social networking site, Mark Zuckerberg, was quoted, “WhatsApp will help us do this by continuing to develop a service that people around the world love to use every day.” While WhatsApp’s founder and CEO Jan Kourn assured the world of complete privacy and absolutely no interruptions with any sorts of ads. The news has drawn mixed reactions from the entire world more so from the users of WhatsApp who are questioning about privacy of their data, considering Facebook’s recent moves of making people more searchable on Facebook.

    LogicSpeak:

    For digital marketers it will definitely be a wait and watch situation, until Facebook rolls out exact plan about its integration with WhatsApp.  Both the platforms being huge part of daily lives of people across globe, the acquisition proves to be huge potential of increasing your brand’s reach my multifold.

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