Category: NEWS

News : Online retail market swells to $12.6 billion with about one million traders : IAMAI

A recent study undertaken by IAMAI has shared that the online retail market has swelled up to $12.6 billion in 2013. As per the report, the key segment drivers are apparels and jewelery brands that are marketing their products majorly through online medium.

Another interesting observation is that, even though the the marketplace runs through the city centres, majority logistical management is being done from Tier-2, and Tier -3 cities. This leads to what can be termed as bridging the gap between rural and urban areas.

LogicSpeak :

This is the proof for the boom in the online marketing indusry. E-commerce is soaring high from the last year.

Link : https://bit.ly/1jIae2d

WhatsApp has about 64B messages a day, Viber, Hike now raise $14M

As per the latest news in the digital market space, WhatsApp , one of the world’s most leading and popular message apps handles about 64B messages everyday. In a recent tweet, it has mentioned about 44 billion messages are received and about 20 billion are sent everyday.

Another messaging app Line, has about 400M registered users. Hike has raised almost $15M funding and Viber is now available in Windows 8.

LogicSpeak :

From this trend it looks like messaging is the new market for every e-commerce to reach out to target audience. We need to wait and see how long the trend stays. Overall, this is a good news for marketers to understand where the consumers can be easily tapped.

Link : https://bit.ly/1k69O8l

April 4, 2014
News : Facebook Acquires Nintendo for US $25 Billion

The deal included the Mario franchise as well as other unique Nintendo properties. It is believed that Pokemon isn’t included in the deal. Through this deal, they are aiming to reach out to core gamers.

LogicSpeak:

This is an interesting move and with time we can see Facebook grown into the gaming space too. First messaging and now gaming, let’s see what is in store next for this social media giant.

Link : https://bit.ly/1j2IOTL

April 3, 2014
News : GooglePlus and LinkedIn drive few but more engagement compared to other social platforms

The Next Web, in an article has shared that a study undertaken by shareoholic reveals, social networking sites such as GooglePlus and LinkedIn give higher engaged social referrals. The study has compared famous social media networks and has established this conclusion.

The study measured the average visit duration, the bounce rate and pages per visit by the famous brands from about 250 million users.

LogicSpeak:

This is a very useful piece of information. This gives marketers a clear idea on where they can focus their energies and also understand consumer behaviour.

Link : https://tnw.co/1hgBAHe

April 2, 2014
News : LinkedIn launches content marketing score tool

LinkedIn, in an effort to increase the relevance of a brand, it has introduced content marketing score tool. In a recent survey with its marketing solutions, the consumers have reveled that 93% of brands use content marketing and 91% thin they are not pursuing it with full capacity.

The new tool will give the brands and consumers a chance to measure their performance and accordingly make further strategies.

LogicSpeak :

This is an incredible move on behalf of LinkedIn for brands. Using this tool brands might be able to create and curate better content.

Link : https://bit.ly/1dzQ5vf

March 28, 2014
News : Facebook has monthly 1B users active on mobile and 200M on Instagram
Recently Facebook acquired Oculus, a virtual 3D google maker. During the release of the news there were a few noteworthy numbers shared by the brand.

Here they are :
1. Facebook has about one billion active mobile users
2. About 200 million active users on Instagram
3. It is earning 53% of its revenue from mobiles
LogicSpeak :

From these figures we can arrive to two conclusions. One is that this social networking giant is getting bigger and with time, it will be interesting to see how they move ahead. The second is the mobile penetration of the brand. These recent trends confirm that mobile is the way to go.

Link : https://bit.ly/1rDsb5y
March 27, 2014
News : Pinterest is now getting serious on revenue with promoted pins

Pinterest is looking at using promoted pins vigorously. This will help them generate revenues from this function. Venture beat has shared that in Pinterest that the consumers can pin these promoted pins the way avid magazine readers place a slick ad on their wall.

Pinterest claims that 75% of its users are on mobile, hence the ads can be served on web as well as mobile.

LogicSpeak :

Pinterest had recently added an Indian vernacular language for reaching out to the masses. This move is all about experimenting with their business model. Overall only time will tell, how much this move will impact social media marketing.

Link : https://bit.ly/1eNIdnX

Facebook acquires Oculus virtual-reality goggles firm

Facebook recently announced that it has bought Oculus, the creator of 3D virtual reality glasses. This is Facebooks second acquisition post WhatsApp. With this, Facebook is looking at entering the virtual reality world with a big bang.

Facebook has paid 2 billion for the firm and it will be operating independently within Facebook.

LogicSpeak :

After getting into mobile messaging, this is their entry into virtual reality space. With A foot in social networking, another in mobile messaging and now this, it will be interesting to see where Mark Zuckerberg will be headed further.

Link : https://bit.ly/OTvIhg

March 26, 2014
News : Indian food chains go social to reach out to consumers cost effectively
A recent article published by the Lighthouse insights shares stats that show the use of social media by Indians to place food orders. The recent rise in the use of smartphones and social media has attributed to the growth of this trend.

Some interesting facts shared in the article are:
1. Smartphone users spend a minimum of 2.6 hours per day on their phone according to Nielsen Informate Mobile Insights of 2013
2. Mobile usage has risen to 20.70 million in January 2014 compared to 6.31 million in January 2013, according to Internet and Mobile Association of India (IAMAI) and IMRB
LogicSpeak :

This trends gives us a clear insight on the penetration of social media in the daily life of our consumers. The rise in mobile phone usage is a clear indication that mobile is the big medium for every online marketer to pursue.

Link : https://bit.ly/1fdeS30
March 25, 2014
News : ShopClues.com has launched an wholesale marketplace and more

In a recent statement issued by Shopclues.com, the company has shared that, it has launched its wholesale marketplace. This move will support the buyers in buying products in bulk quantities at very attractive prices.

Payment options for buyers are available via net banking, credit card or debit card.

LogicSpeak :

The wholesale marketplace seems like the next step for e-commerce in India. A wholesale market place can help in integrating online and offline marketing efforts. Overall this is a very innovative and positive move for e-commerce in India.

Link : https://bit.ly/1ejnfxa

Snapdeal forms exclusive partnership with GOQii for launching fitness device in India

Snapdeal and Mr. Vishal Gondal’s GOQii get together for launching fitness devices in India. The subscriptions will only be available with Snapdeal and GOQii for the products. Besides foraying into the fitness space, Snapdeal is also into service commerce recently with the launch of education market place on its portal.

LogicSpeak :

This is a big move for Snapdeal and an interesting one. It reflects the growth prospects for e-commerce in India.

Link : https://bit.ly/1os7dUM

March 19, 2014
News : Facebook to roll out new single column design for desktop viewing

In a recent announcement , Facebook has shared that it will be rolling out single column desktop view for pages. Unlike the earlier double column view, this one will give explicit focus on a single post. The design is similar to the user profile updates.

This will mean that all your posts will constantly appear on the right side of your page. The left side column will have your necessary information such as maps, business details etc.

LogicSpeak:
This streamlined look will make brand pages look cleaner. Facebook has been over the recent past, has also introduced pages to watch for brands. This new design will make it more user-friendly and appealing. Hence, it can considerably increase the chances of the user to stay longer. Overall, this move will help those who are looking at paid search for their brands.
Link : https://bit.ly/1g7zI37

March 12, 2014
News : India’s online spend may rise by eight fold shares a report by Forrester
A recent report published by Forrester shared that India’s online spend might increase up to $16bn by 2018. This will be an eight-fold increase from 2013. With every sixth person from the entire 1.28 bn, this is a possibility.

Notable facts and figures :
- 16% are online users out of which 14% are online buyers
- Mobile commerce accounted 10%-15% of online retail transactions
- Relative absence of organised retail in Tier 2 and Tier 3 cities give online portals a ripe opportunity to reach out
LogicSpeak :

This is good news for e-commerce portals and those willing to shop online. This additionally, is a good news for coupon code publishers as well. With rise in shopping, every buyer will want to look for discounts and deals which will support their purchase.

Link : https://bit.ly/Ogb4XP
March 11, 2014

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