Category: NEWS

Weekend Digital Media Round-Up: Why Linear TV and Streaming Work Better Together, How to use GA4 predictive metrics for smarter PPC targeting, Demand Gen Vs. Lead Gen: What Every CMO Needs To Know & More…

1.Why Linear TV and Streaming Work Better Together

Combining linear TV and streaming creates a more effective advertising strategy by balancing reach and precise targeting. A case study showed that relying solely on streaming increased costs, highlighting the importance of a dual-channel approach for better performance and efficiency. [Source: Adweek]

2. How to use GA4 predictive metrics for smarter PPC targeting

Google Analytics 4 (GA4) predictive metrics can enhance PPC targeting by translating raw behavioral data into actionable insights. These metrics help identify high-value users, optimize ad spend, and improve ROAS by predicting user behavior like purchase likelihood and churn risk. [Source: Search Engine Land]

3. Demand Gen Vs. Lead Gen: What Every CMO Needs To Know

Demand generation and lead generation are distinct strategies with different goals and impacts. Demand generation focuses on creating awareness and interest, while lead generation aims at capturing contact information for sales. Balancing both strategies is crucial for long-term growth and effective pipeline development. [Source: Search Engine journal]

4. Meta brings ads to WhatsApp—will it reshape how brands engage consumers?

Meta’s introduction of ads on WhatsApp’s Updates tab could revolutionize brand engagement, emphasizing personalized and respectful campaigns. While brands are cautiously optimistic, success will depend on balancing privacy concerns and delivering real value to users. [Source: Afaqs]

5. Retargeting: How brands stay top of mind after you bounce

Retargeting is a digital marketing strategy that uses display advertising to re-engage people who have shown interest in a brand but haven’t converted into a sale. It involves tracking user behavior, segmenting audiences, and delivering personalized ads across various platforms to boost conversions and ROI. Retargeting is a subset of remarketing, which uses broader strategies and data types. [Source: Search Engine Land]

6. AI Isn’t A Trend—It’s The New Marketing Foundation

AI has become the core of modern marketing, moving from the edge to the center due to its ability to solve real business problems efficiently. Economic pressures are driving this shift, with AI enabling faster, smarter decisions and providing clarity in volatile markets. Venture capital is also influencing this trend by prioritizing proven, high-performance solutions. [Source: Forbes]

7. Strategic Marketing for Leaders: Equipping Professionals to Lead in the AI Age

Professionals aiming for leadership roles in marketing need to stay relevant by integrating AI and data-driven approaches. IIM Calcutta’s programme equips them with tools like predictive analytics and Generative AI to lead in an AI-first business landscape. [Source: The Economic Times]

8. Advanced agentic use cases for Digital Asset Management

Autonomous AI agents are revolutionizing digital asset management by taking over tedious tasks and enabling intelligent automation. These agents go beyond simple automation, offering capabilities like advanced visual recognition, contextual understanding, and cultural localization, making them indispensable for modern enterprises. [Source: Search Engine Land]

9. AI Is Rewriting the Value of Expertise—and Customer Experience Will Feel It

AI is transforming professional services by reducing the time and cost of specialized tasks, pushing firms to rethink their pricing models and delivery methods. Trust and transparency are becoming crucial as AI makes expertise more accessible, requiring service providers to differentiate themselves and build strong client relationships. [Source: CMS Wire]

10. How to build a traffic-first strategy in a fragmented search world

Ranking well on Google doesn’t guarantee clicks anymore due to AI-infused search features. Brands need a unified SEO strategy that targets every SERP surface to drive real traffic and visibility. [Source: Search Engine Land]

June 27, 2025
Weekend Digital Media Round-Up: From Influence to Intelligence: The Rise of AI-Driven Creator Commerce, Answer Engine Optimization (AEO) — What Brands Need To Know, Turn real-time data into smarter customer journeys & More…

1.From Influence to Intelligence: The Rise of AI-Driven Creator Commerce

Creators are evolving into strategic commercial collaborators, leveraging AI to optimize product selection, automate audience engagement, and drive revenue. Economic pressures are pushing creators to adopt AI for efficiency, making sharper decisions and aligning with seasonal trends. Retail leaders must support creators with AI-powered tools and transparent data to thrive in this new landscape. [Source: Total Retail]

2. Answer Engine Optimization (AEO) — What Brands Need To Know

Answer Engine Optimization (AEO) is transforming how brands interact with consumers by structuring content for large language models (LLMs) like ChatGPT. Brands need to create dynamic, conversational content that LLMs can understand and reference, moving away from static, keyword-based SEO. This shift emphasizes authentic, helpful, and authoritative content to ensure brands are visible in AI-driven conversations. [Source: Forbes]

3. Turn real-time data into smarter customer journeys

Marketers are leveraging Customer Data Platforms (CDPs) to unify customer data, streamline operations, and create real-time profiles that drive growth. This approach helps replace disconnected tools, orchestrate smarter customer journeys, and prove ROI across channels. Join the live panel discussion to learn more about these strategies. [Source: Search Engine Land]

4. Ecommerce advertising: Strategies to drive online sales

Ecommerce advertising is crucial in today’s digital economy, allowing businesses to showcase products where customers spend most of their time online. This guide covers the basics, strengths, and limitations of current ecommerce platforms, along with strategies and tactics to drive online sales effectively. [Source: Search Engine Land]

5. Omnichannel retail advertising: Connect with shoppers across every touchpoint

Omnichannel retail advertising is essential for creating a consistent and connected experience for shoppers across various platforms. By leveraging multiple channels like display, video, connected TV, and audio, marketers can engage customers at every stage of their buying journey, enhancing conversion rates and building long-term loyalty. AI-powered technology helps optimize these efforts by delivering personalized ads to the right audience at the right time. [Source: Marketing Tech]

6. How To Save PPC Campaigns From Poor Conversions & Wasted Budget

Struggling with poor conversions and wasted budget in PPC campaigns often stems from lead leaks after the click. Meagan McLoughlin from CallRail shares practical tips to improve lead-nurturing and management strategies, including an exclusive look at VoiceAssist, an AI-powered assistant for handling inbound calls. [Source: Search Engine Journal]

7. Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)

Autonomous AI is revolutionizing customer experience by not just responding but acting—planning, reasoning, and executing tasks across departments. This transformation enables brands to move faster, serve smarter, and scale customer impact without increasing headcount. The guide from Snowflake explores the unique aspects of AI agents, successful use cases, and considerations for deployment. [Source: Seach Engine Land]

8. Small and Smart: How AI is powering SMEs in India’s e-commerce boom

AI is revolutionizing India’s e-commerce sector by optimizing operations and enhancing customer experiences. It improves search capabilities, inventory management, and logistics, making shopping more efficient and personalized. Experts highlight AI’s role in transforming user behavior and driving higher operational efficiencies. [Source: The Economic Times]

9. AI in Customer Experience: Powerful Use Cases You Shouldn’t Ignore

AI is transforming customer experience by automating repetitive tasks, providing real-time contextual support, and personalizing interactions. Companies like Daily Harvest and Verizon are leveraging AI to enhance customer satisfaction, improve operational efficiency, and uncover valuable insights. [Source: CMS Wire]

10. SEO KPIs to track and measure success in the age of AI

Tracking and refining SEO strategies is crucial in the age of AI. Key performance indicators (KPIs) help measure SEO success by connecting marketing objectives to SEO reporting. Focusing on core metrics and integrating AI insights ensures a strategic approach to SEO in a rapidly changing landscape. [Source: Search Engine Land]

June 20, 2025
Weekend Digital Media Round-Up: AI Search Is Reshaping Consumer Behavior And Brands Must Adapt, how multimodal discovery is redefining SEO in the AI era, Predictive AI in Customer Experience: What Works Today & More…

1.AI Search Is Reshaping Consumer Behavior And Brands Must Adapt

Generative AI platforms like ChatGPT and TikTok are transforming consumer behavior by shifting from keyword-driven queries to AI-curated answers. Brands must adapt to this new AI-driven search landscape by optimizing their content for visibility and performance across multiple interfaces, including AI agents and bots. [Source: Forbes]

2. How multimodal discovery is redefining SEO in the AI era

The SEO industry is evolving with multimodal discovery, integrating voice, visuals, and AI insights to meet new user expectations. Google is shifting from reactive queries to proactive AI-powered discovery, emphasizing originality, structured data, and multimodal content to stay relevant in search results. [Source: Search Engine Land]

3. Predictive AI in Customer Experience: What Works Today

Predictive AI is transforming customer experience by enabling proactive engagement, which improves satisfaction and reduces churn. Companies like Allstate and Nike are seeing significant benefits from AI-driven personalization and customer targeting, leading to higher efficiency and customer loyalty. [Source: CMS Wire]

4. How AI Is Quietly Rewriting The Rules Of Customer Engagement

I and automation are transforming customer engagement by enabling businesses to respond quickly and personalize interactions. Companies that integrate these technologies can optimize operations, enhance customer experiences, and achieve sustainable growth. [Source: Forbes]

5. Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid

Global advertising expenditure has surpassed $1 trillion for the first time, with digital channels like search and social media expected to account for 72.9% of total ad revenue by the end of the year. Major platforms such as Google, Meta, Amazon, and Alibaba are projected to capture over half of global ad revenues in 2025. [Source: Search Engine Journal]

6. The Rise Of Proprietary Commerce: How To Win With Owned Data, Content And Communities

Brands should focus on Proprietary Commerce by owning their data, content, and communities to avoid dependency on external platforms. This approach includes leveraging first-party data, creating original content, and building loyal communities to ensure sustainable growth and control over their business. [Source: Forbes]

7. 4 reasons retail media is the new creative playground

Retail media is evolving from a transactional space to a creative playground, offering brands new opportunities to engage customers throughout their journey. CMOs and agency partners are increasingly recognizing its potential to drive both sales and imagination. [Source: The Drum]

8. Why Unified Commerce is Powering Retail Growth

Retailers are modernizing payment systems to meet evolving customer expectations, focusing on digital wallets and self-checkout solutions. Despite challenges like implementation costs and staff training, these innovations aim to enhance convenience, security, and personalized shopping experiences. [Source: Total Retail]

9. SEO Sidekick: The Rise of Answer Engine Optimization

Answer engine optimization (AEO) is transforming content discovery by prioritizing direct answers over traditional keyword-based search results. Forward-thinking marketers are leveraging AEO to gain significant traffic and competitive advantages, as AI-driven search behavior becomes more prevalent. [Source: CMS Wire]

10. From mundane to magical: How AI is powering the Next-Gen marTech stack

AI is revolutionizing the MarTech stack by driving data-informed decisions, predictive insights, and hyper-personalized experiences. It enhances traditional automation with machine learning and real-time models, helping marketers transition from reactive to proactive strategies. [Source: Adgully]

June 13, 2025
Weekend Digital Media Round-Up: Digital Audio Is the Missing Piece to Your Video Campaigns, Digitalisation and AI Skills Are No Longer Optional – They Are Essential for Business Success, Forget What You Know About Search. Optimize Your Brand for LLMs & More…

1.Digital Audio Is the Missing Piece to Your Video Campaigns

Digital audio is crucial for video campaigns as it engages audiences even when visuals are out of sight. Podcasts on video platforms are growing, offering new opportunities for cross-channel campaigns. Adding digital audio to video strategies enhances reach and engagement. [Source: Adweek]

2. Digitalisation and AI Skills Are No Longer Optional – They Are Essential for Business Success

Digitalisation and AI are crucial for business success, requiring a shift in leadership mindsets. Skillnet Ireland, under new CEO Mark Jordan, continues to support Irish businesses in upskilling, focusing on digital transformation, leadership, and sustainability. [Source: Irish Tech News]

3. Forget What You Know About Search. Optimize Your Brand for LLMs

Consumers are increasingly using Large Language Models (LLMs) like ChatGPT for product recommendations, shifting away from traditional search engines. Marketers must now optimize their strategies for AI recommendation engines to maintain brand visibility and relevance. [Source: HBR]

4. The Future Of Enterprise AI: Fine-Tuning For Trust And Impact

Fine-tuning AI models with proprietary data can transform them into systems that understand a company’s culture and operations, enhancing efficiency and personalization. Despite the potential, only 9% of production models are fine-tuned, highlighting a significant opportunity for businesses to improve AI integration and orchestration. [Source: Forbes]

5. Analyze competitor content, keywords, and SERP features to boost your visibility in generative AI search results.

Competitive audits are essential for optimizing AI SERP visibility. By analyzing competitor content, keywords, and SERP features, you can enhance your own content’s visibility in generative AI search results. Regularly updating and experimenting with your strategy ensures you stay ahead in the evolving AI landscape. [Source: Search Engine Land]

6. What Is Multimodal AI and Why Retailers Should Care

Multimodal AI allows users to interact through text, voice, or images, enhancing personalization and convenience. Long-memory AI enables brands to recall past interactions, creating seamless and context-aware customer experiences. However, increased personalization requires stronger privacy safeguards and responsible data handling. [Source: PYMNTS]

7. Redefining Customer Experience: AI Adoption And Change Management Go Hand In Hand

AI adoption is transforming customer service by offloading administrative tasks to automation, allowing representatives to focus on complex requests and empathy. Effective change management and training are crucial for integrating AI tools and optimizing customer interactions. [Source: Forbes]

8. Meta Ads for lead gen: What you need to know

Meta Ads can be a powerful tool for lead generation across various industries. By choosing the right ad formats and optimizing for lead quality, businesses can effectively capture high-quality leads and improve their marketing efforts. [Source: Search Engine Land]

9. The AI search boom: why advertisers must embrace the next evolution of search

AI-powered search is transforming how consumers find information, offering personalized, conversational results that meet users where they are. Advertisers must adapt to this shift to stay relevant and engage the next generation of digital consumers. [Source: TechRadar]

10. The future of B2B authority building in the AI search era

AI is transforming B2B authority building by prioritizing clear, structured content that earns trust at first glance. B2B marketers must adapt their strategies to build visibility, measure performance, and collaborate across channels in this new AI-driven search landscape. [Source: Search Engine Land]

June 6, 2025
Weekend Digital Media Round-Up: Broad Targeting To Precision Marketing: How AI And ML Are Transforming Travel Marketing, Data Vs. Findings Vs. Insights In UX, How Agentic AI and Human Collaboration Are Enhancing CX & More…

1.Broad Targeting To Precision Marketing: How AI And ML Are Transforming Travel Marketing

AI and ML are revolutionizing travel marketing by enabling hyper-personalization at scale. Marketers can now create tailored campaigns based on real-time data, breaking down internal silos and enhancing guest experiences. [Source: Forbes]

2. Data Vs. Findings Vs. Insights In UX

Data consists of raw observations, findings identify patterns, and insights provide actionable recommendations. UX designers must argue for statistical significance to ensure their insights are reliable and impactful for business strategy. [Source: Smashing Magazine]

3. How Agentic AI and Human Collaboration Are Enhancing CX

Agentic AI is revolutionizing retail by acting autonomously to enhance customer experiences through chatbots and virtual assistants. Retailers are leveraging AI for personalized shopping, automated checkout, and improved customer service, creating a competitive edge and fostering human-AI collaboration. [Source: Total Retail]

4. Marketing to Gen Alpha: How brands can win over the next generation

Gen Alpha, born between 2010 and 2024, is brand-aware and influential. Brands should focus on interest-based content and community-driven discovery to connect with them and their millennial parents. [Source: Marketing Dive]

5. From SEO to Generative Engine Optimization (GEO): Why the new era of search belongs to AI and how to stay visible

Generative Engine Optimization (GEO) is emerging as the new strategy for brand visibility in AI-driven search, replacing traditional SEO. GEO focuses on making content quotable by AI systems like ChatGPT, emphasizing relevance and credibility over keyword rankings. Brands must adapt to this shift to stay influential in the evolving digital landscape. [Source: Tech Startups]

6. Why GenAI And Visual Search Are The Future Of Fashion Retail

Generative AI and visual search are revolutionizing fashion retail by offering personalized shopping experiences and enhancing customer engagement. Glance’s app uses GenAI to suggest clothing based on user selfies, creating a unique and tailored shopping experience. Visual search technology is also gaining popularity for its ability to show visually similar products. [Source: Forbes]

7. Reliably Detecting Third-Party Cookie Blocking In 2025

AI-assisted shopping is transforming retail by enhancing and personalizing the consumer experience through tools like voice assistants, chatbots, and predictive analytics. Brands integrating AI into customer interactions are seeing significant benefits, but they must also address risks such as biased data and trust issues to succeed. [Source: Smashing Magazine]

8. How AI-assisted shopping will shake up the retail landscape

AI-assisted shopping is revolutionizing retail by enhancing personalization and customer experience through tools like voice assistants, visual search, and augmented reality try-ons. Brands integrating AI into their strategies can optimize pricing, predict needs, and create seamless omnichannel experiences, but must also address risks like biased data and trust issues. [Source: The Drum]

9. How Can You Create Winning Content In The Age Of AI And CX?

Creating winning content in the age of AI and customer experience involves blending machine intelligence with human empathy to produce high-quality, personalized content. Leveraging AI-driven insights and advanced segmentation can help businesses understand their audiences better and build stronger relationships. It’s crucial to start with a clear strategic vision before implementing new technologies. [Source: Forbes]

10. Revolutionizing Business Intelligence: The Role of AI in Shaping the Future of Data Engineering and Data Science

AI is revolutionizing data engineering, data science, and business intelligence by automating data workflows, enhancing predictive modeling, and improving data quality management. These advancements are streamlining processes, reducing manual efforts, and enabling more informed decision-making. [Source: Analytics Insight]

May 30, 2025
Weekend Digital Media Round-Up: Why Brand Advertising Matters For Paid Media Performance, How to audit your brand using search data, The Urgency of Transparency, Control, and Data Use in CTV Advertising & More…

1.Why Brand Advertising Matters For Paid Media Performance

Brand advertising is crucial for building awareness and creating demand, which complements performance marketing efforts. The article highlights the importance of balancing brand and performance activities to avoid the “Advertising Doom Loop” and achieve long-term growth. [Source: Search Engine Journal]

2. How to audit your brand using search data

SEO data can be a powerful tool for brand audits, revealing gaps in brand trust and positioning. By analyzing search trends and user queries, brands can uncover significant shifts in consumer perception and market competition, as seen in the sports drink industry. [Source: Seach Engine Journal]

3. The Urgency of Transparency, Control, and Data Use in CTV Advertising

CTV advertising is rapidly growing, with spending expected to increase by 12% in 2024. However, challenges like high data costs and fragmented media buying hinder its effectiveness. Advertisers need clearer metrics and unified strategies to maximize ROI and ensure their ads reach the right audience. [Source: AdWeek]

4. ‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud

Generative AI is amplifying ad tech fraud by enabling content farms to steal publishers’ ads.txt files and hijack ad revenue. DoubleVerify has identified over 100 sites using AI to mass-produce low-quality content and spoof ads.txt files, posing a significant challenge for the industry. [Source: DigiDay]

5. Is Your Brand Ready to Seize the Full Value of Experiences?

Consumers now prefer participatory experiences over passive ones, driving the Experience Economy towards a projected $1.5 trillion by 2032. C2’s report highlights the need for adaptive, audience-led events to enhance engagement and return on experience. [Source: AdWeek]

6. Open Source LLMs Pave the Way for Responsible AI in India

Open-source large language models (LLMs) are being used in India to create ethical and effective AI solutions in healthcare, agriculture, and education. Experts emphasize the importance of fine-tuning these models on locally relevant datasets to reduce bias and improve accuracy. [Source: Analytics India Magazine]

7. Supply Chain Network Optimization for Quick Commerce: A Data Science Perspective Technology

Quick commerce (Q-commerce) is revolutionizing retail and logistics by demanding near-instantaneous fulfillment within 10 to 30 minutes. This requires hyper-efficient, adaptive supply chain networks optimized through advanced data analytics, machine learning, and real-time decision-making frameworks. [Source: Deccan Chronicle]

8. Declassified: how AI is cracking the creative effectiveness code

Kantar’s AI-enabled creative testing tools have decoded the patterns behind award-winning ads, revealing the 5Cs: Courageous, Catastrophizing, Candid, Consistent, and Comical. These tools help marketers predict ad performance, optimize campaigns, and maintain creative quality at scale. [Source: The Drum]

9. The Real Reality of VR and AR in Customer Experience

Immersive technologies like VR and AR are transforming customer experiences by enabling interactive and personalized product visualizations and services across various industries. However, challenges such as high development costs, limited device availability, and data privacy concerns need to be addressed for broader adoption and effective implementation. [Source: CMS Wire]

10. How to Build a Data Story That Drives Customer Experience

CX leaders are leveraging data storytelling to transform analytics into actionable business strategies. AI tools like ChatGPT’s ADA enhance these stories by providing deeper insights. Effective data stories combine context, visualization, and clear action steps to improve customer experiences. [Source: CMS Wire]

May 23, 2025
Weekend Digital Media Round-Up: Why DSDD Is the Future of Scalable Digital Experience, Shopper-Less Retail? How To Leverage Agentic AI In The Path To Purchase, The Predictive Analytics Models Marketing Leaders Should Know & More…

1.Why DSDD Is the Future of Scalable Digital Experience

Traditional design systems often struggle with scalability and alignment between design and development. Design system driven development (DSDD) leverages AI to automate updates, maintain consistency, and decouple front-end design from CMS platforms, enabling faster and more adaptable digital delivery. [Source: CMS Wire]

2. Shopper-Less Retail? How To Leverage Agentic AI In The Path To Purchase

AI agents are transforming shopping by proactively anticipating needs, identifying optimal products, and completing purchases with minimal human intervention. Retailers must adapt their digital strategies to leverage these intelligent tools and enhance customer experiences. [Source: Forbes]

3. The Predictive Analytics Models Marketing Leaders Should Know

Predictive analytics transforms historical marketing data into forecasts that guide campaign, budget, and engagement decisions. Understanding different model types helps marketers tailor their strategies to drive measurable outcomes, with tools like Salesforce, Oracle, and Adobe streamlining the application of these models. [Source: CMS Wire]

4. The interoperability breakthrough: How MCP is becoming enterprise AI’s universal language

The Model Context Protocol (MCP), released by Anthropic in November 2024, is rapidly becoming the preferred choice for AI interoperability. MCP allows agents built using different language models or frameworks to interact seamlessly, offering more control and granularity compared to traditional APIs. Major companies like OpenAI, MongoDB, and Wix are adopting MCP, indicating its potential to become a standard in the AI industry. [Source: Venture Beat]

5. AI’s Reality Check: Moving Beyond Hype To Drive Real Business Impact

The AI revolution has shifted from hype to practical application, with leaders now focusing on integrating AI strategically to drive real business impact. Successful AI adoption requires clear vision, investment in skills, scalable solutions, and robust data governance. [Source: Forbes]

6. Customer Lifetime Value Prediction and its Integration with Marketing Automation: A Comprehensive Review

Customer Lifetime Value (CLTV) is crucial for strategic decision-making in businesses. This report reviews CLTV prediction methodologies, emphasizing the evolution from traditional RFM analysis to advanced machine learning models, and discusses integrating CLTV insights with personalized marketing automation strategies. [Source: Creative News]

7. How to protect your privacy while using AI

AI’s growing role in our lives brings convenience but also raises privacy concerns. It’s crucial to understand how our data is used and to adopt strategies for safeguarding personal information while engaging with AI tools. [Source: Social Samosa]

8. Relevance is the new ranking signal: How AI search redefines optimization

AI-driven search prioritizes relevance over traditional rankings, focusing on clarity, structure, and language alignment to determine content visibility. SEO strategies must adapt to ensure content is easily retrievable and directly answers user queries. [Source: Search Engine Land]

9. AI Agents Are Changing The Way Businesses Connect With Customers In 2025

AI agents are revolutionizing customer engagement by providing real-time, proactive support and gathering valuable customer insights. They enable small and medium businesses to compete with larger companies by offering 24/7 responsiveness and specialized tasks without tiring. [Source: Forbes]

10. How AI is revolutionising MarTech: Trust, adoption, and the global divide

AI’s integration into marketing technology has surged, especially in emerging economies, reshaping strategies and operations. Despite high adoption rates, a significant AI literacy gap and trust issues persist, highlighting the need for ethical practices and robust regulations. [Source: Exchange4Media]

May 16, 2025
Weekend Digital Media Round-Up: Agentic AI Will Optimize the Future of Commerce & How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce, How to test UGC and EGC ads in Meta campaigns & More…

1.Agentic AI Will Optimize the Future of Commerce

Consumers are increasingly embracing AI-driven tools like smart wallets and auto-checkout, transforming the commerce landscape. Brands must adapt to these changes by integrating AI for personalized recommendations and seamless payment processes. [Source: ADWeek]

2. How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce

Brand manufacturers are adapting to a competitive e-commerce landscape by focusing on strategic precision over scale. They are investing in AI, diversifying sales channels, and demanding transparency in retail media to maintain profitability and meet evolving consumer expectations. [Source: Forbes]

3. How to test UGC and EGC ads in Meta campaigns

Testing user-generated content (UGC) and employee-generated content (EGC) ads in Meta campaigns can boost engagement and brand credibility. UGC ads often feature authentic, casual videos from users or influencers, while EGC ads highlight positive employee experiences to enhance long-term branding. [Source: Search Engine Land]

4. Digital clones of real models are revolutionizing fashion advertising

Digital clones and virtual influencers, driven by AI and metaverse technologies, are transforming fast-fashion marketing by creating immersive, cost-effective campaigns. Brands like H&M and Levi Strauss are using AI-generated models, raising ethical concerns about representation, transparency, and the displacement of human talent. [Source: Brand Equity]

5. Why creator-led content marketing is the new standard in search

Creator-led content marketing has become essential in search, with platforms like TikTok, Reddit, and YouTube driving discovery. Brands must partner with real people to build trust and visibility across these channels, leveraging authentic, experience-driven content. [Source: Seach Engine Land]

6. India Doubles Down on AI with 75% of Businesses Localizing Data: Report

India is intensifying its focus on AI, with 75% of businesses localizing data to enhance performance and comply with regulations. Companies are prioritizing sustainability, with 60% emphasizing energy-efficient data centers. However, challenges like fragmented data and insufficient investment in data systems persist. [Source: Entrepreneur India]

7. What AI adoption in market research means for agency and brand marketers

SA new report from Cint reveals that 74% of market researchers are using AI, especially for data analysis and project setup. However, 60% of respondents view synthetic data negatively due to concerns about ethics, authenticity, and reliability. [Source: Search Engine Land]

8. ‘Can we talk? How conversational data is rephrasing marketing intelligence

Conversational and agentic AI are transforming marketing by making data more accessible and actionable. This shift allows marketers to quickly gain insights, improve decision-making, and foster a data-driven culture, provided the data quality is maintained. [Source: The Drum]

9. A Comprehensive Guide to Multi-Channel Marketing Automation

Multi-channel marketing automation is essential for businesses to optimize their marketing efforts across various platforms. By integrating different marketing channels and leveraging data-driven insights, companies can deliver personalized customer experiences and enhance overall marketing efficiency. [Source: Mary Land Reporter]

10. AI-powered voice technology turned words into branded moments in this T-mobile campaign

T-Mobile used inStreamly’s Voice Recognition Mechanism (VRM) technology to integrate branded animations into gaming streams. This innovative approach allowed T-Mobile to embed its brand message naturally within conversations, significantly increasing brand recall and engagement among ad-averse gaming audiences. [Source: The Drum]

May 9, 2025
Weekend Digital Media Round-Up: Agentic AI: A New, Global Imperative for Customer Experience Leaders, Conversational Analytics in Looker Studio: A Simpler, Smarter Way to Explore Data, Age of AR: Why augmented reality is making inroads into marketing budgets & More…

1. Agentic AI: A New, Global Imperative for Customer Experience Leaders

Agentic AI is revolutionizing customer experience (CX) by enabling proactive, personalized interactions and handling complex support tasks autonomously. However, its implementation raises ethical, privacy, and integration challenges that businesses must navigate carefully. [Source: CMS Wire]

2. Conversational Analytics in Looker Studio: A Simpler, Smarter Way to Explore Data

Conversational Analytics in Looker Studio, powered by Gemini AI, allows users to query data using natural language, making data exploration more accessible and intuitive. This feature enables instant insights without needing technical skills, transforming how businesses interact with data and empowering non-technical users. [Source: DataQuark]

3. Age of AR: Why augmented reality is making inroads into marketing budgets

Augmented Reality (AR) is becoming a key tool for brands, especially in beauty and FMCG sectors, to enhance customer engagement and drive product trials. By integrating AR into digital strategies, brands are turning passive viewers into active participants, creating personalized and interactive experiences that boost brand recall and consumer interaction. [Source: Exchange4Media]

4. Meta’s AI-Driven Advertising Boosts Revenue

Meta’s first-quarter earnings exceeded expectations, with strong ad revenue and a 5% stock rise in after-hours trading. CEO Mark Zuckerberg highlighted AI investments and Reality Labs’ progress, despite ongoing losses. Meta also plans to appeal a €200 million fine from the European Commission. [Source: Business Insider]

5. Digital Marketing in 2025: How SEO, AI, and Zero-Click Searches Are Rewriting the Rules

Digital marketing has evolved significantly in recent years, with SEO, AI, and zero-click searches reshaping the landscape. Businesses must now focus on visibility, authority, and user-centric content to succeed. Adapting to these changes is crucial for maintaining relevance and achieving long-term success. [Source: Rank Fresh]

6. Personalisation gives 40% higher conversion to brands: Study

Brands using behavioral segmentation and AI recommendations saw a 40% higher conversion rate in 2024-25. India experienced a 163% revenue growth from contextual marketing campaigns, while the APAC region lagged in this engagement metric. The report highlights the exponential growth in contextual marketing and the effectiveness of AI-driven strategies. [Source: Campaign India]

7. How Scenario Planning Helps Advertisers Navigate Economic Uncertainty

Scenario planning helps advertisers navigate economic uncertainty by allowing them to adjust their marketing strategies in real-time. This approach enables brands to predict financial impacts, optimize budgets, and stay ahead of competitors despite fluctuating economic conditions. [Source: AdWeek]

8. Why AI-Powered Hyper-Personalization Is A Must For All Businesses

AI-powered hyper-personalization is revolutionizing various industries by leveraging vast amounts of data to create highly tailored customer experiences. This approach increases customer satisfaction and loyalty, as seen with Starbucks’ AI platform, Deep Brew. However, businesses must balance personalization with transparency and data security to maintain trust. [Source: Forbes]

9. How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment

A marketing measurement plan is a framework that helps businesses map inputs for accurate, strategically aligned data. It clarifies reporting needs, catches tracking gaps early, and breaks down silos by requiring cross-functional input. This plan ensures that strategy and success metrics are anchored to a common goal, making it a valuable tool for effective marketing performance tracking. [Source: Search Engine Journal]

1o. Brand storytelling vs. digital performance: Finding the right marketing mix for startup success

Startups often face a dilemma between investing in traditional brand storytelling and digital performance marketing. Traditional marketing builds brand trust and emotional connections, while digital marketing focuses on measurable ROI and customer engagement. A balanced approach, integrating both strategies, is essential for sustainable marketing success. [Source: Times of India]

May 2, 2025
Weekend Digital Media Round-Up: Meta tags for SEO: What you need to know, From Hype To Implementation: How Marketers Are Really Using AI, From billboard to your pocket: How mobile targeting is reinventing OOH advertising& More….

1.Meta tags for SEO: What you need to know

Meta tags are essential for SEO, acting as control levers to boost visibility, drive clicks, and shape how AI perceives content. Key elements like title tags, meta descriptions, and robots meta tags remain crucial for rankings and user engagement in 2025. Properly optimized meta tags can significantly impact click-through rates and overall search performance. [Source: Search Engine Land]

2. From Hype To Implementation: How Marketers Are Really Using AI

Marketers are leading the way in AI adoption, fully integrating it into workflows to boost efficiency and gain insights. Despite widespread use, challenges remain in seamlessly embedding AI into existing tech stacks. The future of marketing agencies lies in AI-centric ecosystems that enhance creativity, strategy, and innovation. [Source: Forbes]

3. From billboard to your pocket: How mobile targeting is reinventing OOH advertising

Mobile targeting is revolutionizing Out-of-Home (OOH) advertising by integrating physical and digital marketing. Techniques like geofencing and retargeting allow brands to engage consumers on their mobile devices after seeing an outdoor ad, enhancing engagement and conversion rates. However, challenges such as data privacy and high costs persist. [Source: Exchange4Media]

4. What the AI transformation of consumer industries can teach others

AI is transforming consumer industries by enhancing efficiency, innovation, and customer engagement. Companies are leveraging AI to reimagine their value chains, leading to significant business and societal impacts. Key areas of transformation include strategy, innovation, customer engagement, and operations. [Source: World Economic Forum]

5. How Should Gen AI Fit into Your Marketing Strategy?

To effectively integrate generative AI in marketing, companies should balance automation, customization, and human oversight. Key decisions include choosing between generative and analytical AI, determining the need for custom inputs, and deciding the level of human review required for outputs. [Source: HBR]

6. Why Voice May Be the Ultimate CX Interface for AI Adoption

Voice-first experiences are becoming the fastest path to meaningful AI engagement, as people increasingly prefer talking to their devices over typing. This shift is particularly evident among younger generations and is expected to accelerate AI adoption by making interactions more natural and frictionless. Businesses should integrate voice capabilities into their products to meet this growing demand. [Source: CMS Wire]

7. OOH campaigns that turned heads this IPL

Brands have launched creative outdoor campaigns during the IPL 2025 season, such as PUMA’s fan-featured billboards for RCB and Too Yumm’s edible placards. These campaigns aim to engage fans and create memorable experiences beyond the stadium. [Source: Echange4media]

8. Fueling CX Growth: How data and AI are becoming the driving force for personalization

Businesses are leveraging first-party data, AI, and predictive analytics to enhance customer experience (CX) and drive growth. A recent panel at Ad:tech India 2025 highlighted how brands can use these tools to personalize interactions, boost engagement, and build lasting consumer relationships. [Source: Adgully]

9. The Role of Data Privacy in Permate Affiliate Marketing Efforts

Protecting personal information is crucial in affiliate marketing, as it builds trust and ensures compliance with regulations. Strong data protection practices not only safeguard consumer privacy but also enhance business credibility and long-term success. [Source: MSN]

10. How To Use AI And Machine Learning To Transform Your Marketing Strategies

AI and machine learning are revolutionizing digital marketing by enabling hyper-personalization, predictive analytics, and automated ad targeting. These technologies help brands enhance customer experiences, anticipate trends, and optimize campaigns efficiently. Embracing AI-driven tools is essential for staying competitive in the evolving marketing landscape. [Source: Forbes]

April 26, 2025

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