Category: Link Building

eCommerce Link Building Simplified

As an ecommerce store, it is extremely important for you to be sure that you are investing in the right link building ways and methods. Here we will take a look at the strategies which will actually help you in building links with respect to an ecommerce store.

Guest Posts On The Manufacturer’s Site

As an ecommerce store, you must be selling a lot of diverse products. This opens you up to limitless possibilities of guest posts. We have all heard of how guest posts are an efficient way of link building; however, what we want to tell you here is that you should try and post such blogs on the manufacture’s website. Try and contact the manufacturer of the different products which you sell at your store. Explain them the benefits which both of you could reap with the guest posts. Firstly, the target audience is going to be exactly who you are looking for. Further, your search engine rank might improve because you will be getting links from good quality sites rather than spam ones. Thus, it will offer multiple benefits to you.

Target Bloggers

There is absolutely no second opinion about this. When you are looking to build links, bloggers are the people you must approach. You can hold contests, organize competitions or simply engage in a discussion with them. Whichever method you choose to opt for, make it a point to target them so that you can get huge links and that too with meaningful posts.

It is common for bloggers to share their experiences of shopping at an ecommerce store or they can also conduct a review of your store as well. Not only this, you will also find people listing their favorite products at a store and talking about the pros and cons of specific products found at an ecommerce store. Whatever you choose to do, it will help you get a link and will therefore contribute towards your link building process.

Target Sites Like Yahoo Answers And Quora

You will find that Google is focusing immensely on conversational search query. This is why Yahoo answers and Quora are often listed on the top pages when you search for them. Whenever you want to engage in healthy link building, you should try and search for questions that pertain to your store. Try and answer them and you can smartly leave a link to your site as a source. Remember, you should not spam the website link and it should seem to be seamlessly integrated as a part of your answer. This will not only work in link building program but can also fetch you huge amount of traffic as well.

LogicSpeak:

These are the top strategies, which can help you in your link building campaign. Regardless of which methods you use, do not engage in unscrupulous and spam link exchange programs as they will do more damage than bring you any benefits. So, implement these steps and you will be able to enjoy the huge influx of quality links to you ecommerce store. The right link building program can convert into good sales as well.

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January 6, 2015
YouTube’s Keyword Tool and its potential for Link Building

Did you know you could get the keywords imported in your Google Adwords for all your PPC campaigns? The random and crazy search terms which help in finding those true gems on Internet sites can also help you in finding the voids and filling it.

Most link builders using this tool will suggest that the display of a message like “Not Enough Available Data” associated with a keyword would be the one that should be avoided, but thinking differently, this is really the opportunities.

It is a common thought that YouTube does not initiate product selling and hence, the data received from this tool shall turn out useless.

But think again and here’s how it can be turned into a giant piece of opportunity.

Depending upon the keyword and the combination of words used, you will be amazed to locate upon a different set of sites which could provide useful for building website links and relate to your requirement too. At this juncture, you may be moving towards slightly more niche and less competitive too.

Another viable idea would be to move towards something very exclusive to your identity and develop interesting audio-video material including a Pinterest board or a couple of videos relating to the trivia & interesting facts too which can be uploaded on YouTube as well as on your website.

For instance, if you wish to market cars/automobiles, the most competitive keywords could be the latest car models but moving on to slightly less competitive area such as vintage cars or cars of the past period could be an interesting topic. Going further into the vintage car segment, you could upload an interesting video displaying the vintage cars along with their trivia which is very much likely to be viewed rather than a new automobile promo which can easily be viewed on TV too. A Pinterest board containing graphic images of customized vintage cars could be equally an interesting concept.

You could even announce special set of prizes for those viewing those videos or following you across Twitter. In fact, videos through YouTube are known to enjoy better views than tweets and Facebook posts too. It is known fact that videos create lasting impression rather than simply images or texts and can be relied upon to deliver to a great extent.

LogicSpeak:

Keyword research has taken a new twist now, with Youtube’s keyword tool, so we sure need to get more creative! This will also push the search engine optimisers to search for some new options for potential link partners.

Previous Post: Google AdWords Review Extension moves out of Beta Phase

October 25, 2013
The most effective strategy towards building links

The real currency in SEO is the number of links that you have to your site. It determines your rank in the search engine result page (SERP) and hence the incoming traffic. It’s a very simple equation, but not an easy one to solve. Hence, link building is an important aspect of SEO. So, how do you do it? Link building campaigns are the answers. However, organizing the campaign properly can be really tough, especially because of the low success rate that comes out of it. So, how do you maximize the link building campaigns?

One size DOESN’T fit all

If you have tried writing a generic email and forwarding it to as many link partners as possible, then you couldn’t have done a worse campaign. There are so many problems with this approach that it might take one email just to explain them! Every link partner is different and hence the email requests which you send for backlinks should not sound too generic.

Send acquaintances

It’s not like ‘Hey, I just met you, this is crazy, here’s my website, link me maybe’. The link partner should at least know you at some level. It is likely that being webmaster you might have met numerous other webmasters at different conferences and seminars. Your success rate will increase if you send acquaintances rather than total strangers.

Use templates with caution

You might have sent many link requests in the past, and would already have your favorite template. However, you should not let this fact be obvious from the email that you send. Every request should have a sense of personalization. A way to do this is to circulate the email among your colleagues and get information on whether it appears personalized or not. To keep things fresh, you should write new template for each type of group. While making the templates, keep enough room for personalization. Just before sending it, spend a few minutes making the email as specific as possible.

Have something meaningful to give

Your link partner would be persuaded only when you have something valuable to offer too. You can’t of course provide a backlink to the link partner because it would have a negative impact on the SERP rankings. The help can be in terms of arranging for links for the partner from different sources, or maybe even connect at a personal level, maybe give an ego boost in some way.

Link building is pretty much like building a relationship with humans. There is always the factor of sincere investment of time and an honest effort in ensuring mutual satisfaction. Your outreach program should highlight these things to your link partner. Do these well, and your success rate in link building campaign would have a very positive impact.

LogicSpeak:

Backlinks play a very important role in today’s date; they are one of the strongest pillars in raising your site on top in search engines. Hence it is very much necessary to acquire backlinks from relevant and authority sites in order to achieve a good link profile. In short, the mantra to be kept in mind while acquiring backlinks is ‘Be a real person and connect with real people to earn links’

Previous Post: Facebook set eyes on professional networking website

September 13, 2013
Link development strategies for websites
Consider a company, manufacturing a range of top-quality products and offering them to consumer at highly competitive prices. Let’s assume that the company has an excellent website, designed to market its products as well. Even after ensuring that these two critical steps are done to perfection, one cannot rest assured that it’ll bring enough traffic onto the website and translate that into actual business. The website of the company may be excellent; but a factor that makes more and more people connect to that website is the ranking of the website on various search engines. The higher the rank, the better the chances of attracting traffic onto the website. Manufacturers can think of outsourcing this job to SEO (Search Engine Optimization) companies, which have the required expertise to undertake such jobs. Another strategy available to manufacturers is to provide links to the website from various other quarters of the internet. This is again a job, which can be outsourced to a SEO Company.

There are various link development strategies that can be adopted by manufacturers. Some such strategies are described below.
- TURNING INTO A CONTENT PROVIDER: Commonly, various blog posts, newsletters and other such contents on the web provide links to various websites. Manufacturers can think of publishing such content on a regular basis on their websites and provide links to their home pages through that content. This is also known as natural link building.
- DIRECTORIES: Enlisting the website in various local and industry-specific directories could be another strategy which may work wonders in attracting traffic to the website
- PPC ADVERTISING: ‘Pay Per Click’ advertising is another strategy that can be used to provide links to the website concerned. PPC is keyword-based advertising. The following example explains how it helps in linking a user to the website of the manufacturer. Suppose the user is searching for a keyword, “SEO Company India”. The search engine will display a list of websites containing that particular keyword. Along with this list, search engines also provide a list of sponsored links containing that keyword. And that link connects the user to the website of the manufacturer.
- SOCIAL NETWORKING: Creating accounts in a couple of social networking websites could be an easy and effective strategy that manufacturers can think of. Getting associated with users, both existing and prospective, in such a fashion takes the relationship between the manufacturer and the consumer to an all new level.
- LINKING THROUGH NEW-GEN MEDIA: Manufacturers can think of utilizing the new generation media like YouTube / Flickr to their advantage. They can upload their Product profiles or demonstration videos on such media and can provide valuable links to their websites through those pages.
- RECIPROCAL LINKING: This is basically a link exchange program. Manufacturers can have an agreement with the owners of a few other websites and can plan to place links to their websites on those websites and vice versa. For e.g. a publishing company can plan to place a link to its website on the website of a book-dealer and vice versa. The most important factor that has to be considered here is the relevance of that link to the user a particular website.
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June 6, 2012

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