Category: Affiliate Marketing

Weekend Digital Media Round-Up: Meta Shares its Latest VR Developments, Adobe Steps into The AI World: Premiere Pro’s Video Editing with AI is Widely Available,New Google AI tools will let Advertisers Generate Media Assets & More….

1.Meta Shares its Latest VR Developments, Including the Capability to Use VR Headsets in a Moving Car

Meta has shared some of its latest VR updates this week, including a new project which will enable people to use VR in a moving vehicle, as well as members-only spaces in Horizon Worlds, its VR social space. [Source: Social Media Today]

2. Adobe Steps into The AI World: Premiere Pro’s Video Editing With AI Is Widely Available

Adobe’s Premiere Pro recently introduced a groundbreaking update that revolutionizes video editing with the power of AI. This text-based editing feature, unveiled after extensive beta testing, is now available to wider users, marking a significant milestone in the editing landscape. [Source: Digital Information World]

3. New Google AI tools will let advertisers generate media assets

Advertisers and YouTube creators may benefit from new AI solutions Google is reportedly working on. YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about. [Source: Search Engine Land]

4. YouTube Adds New Shorts and Revenue Analytics Tools in YouTube Studio

YouTube’s announced its latest round of tweaks and updates, including new insights into audience behavior, new tools for scanning through Shorts clips, and more ways to recognize paying subscribers in-stream. [Source: Social Media Today]

5. 3 Exciting Ways to Safely Embrace AI-Generated Content & Opportunities

Learn how to integrate AI-powered content marketing into your workflow to create compelling SEO copy that outperforms competitors on SERPs. [Source: Search Engine Journal]

6. Meta advances AI integration to improve ad efficiency & performance

Meta’s AI model to improve performance across all ad types and ad surfaces, align with advertiser objectives, and utilize the rapid expansion of high-growth areas, like short-form video, to provide enjoyable experiences to people. [Source: Social Samosa]

7. Meta Unveils New And Exciting Tools For Editing Reels On Instagram

Tech giant Meta has unveiled a series of new and innovative editing tools for Reels across Instagram. The company says this is part of its latest workshop that has to do with product education that was reportedly conducted in Mumbai, the company adds. [Source: Digital Information World]

8. Twitter Blue Subscribers Can Now Upload 2-Hour Videos in the App

Twitter has confirmed that Twitter Blue subscribers – all 650k of them – can now upload videos up to two hours long in the app. [Source: Social Media Today]

9. The Latest Version of ChatGPT Might Think and Reason Like a Real Human Being

AI has become fairly advanced as of late, but in spite of the fact that this is the case, it still hasn’t reached the status of AGI, or Artifical General Intelligence. This refers to when AI can process and think things through similarly to how human beings would with their natural intelligence levels. [Source: Digital Information World]

10. Amazon plans to add generative AI to its search experience

Amazon is planning an AI initiative to reshape the future of search on the platform, according to recent job postings. [Source: Search Engine Land]

May 20, 2023
We are at India Affiliate Summit 2016! Let’s meet and talk data
Logicserve Digital will be a part of the prestigious, “India Affiliate Summit 2016 (#IAS2016)”, from Sept 1^st – 2^{nd at} The Leela Ambience, Gurgaon. Our co-founder and CEO, Prasad Shejale, will be a panelist at the “Means or the End: Last Click vs Multi click attribution.” It will be held on 1^st Sept, 04.15 – 05.05 pm.

The session will focus on understanding the current industry norm of last click wins and touch up on the age old discussion that is it fair or unfair to affiliates. Alongside, the session will highlight the feasibility of multi-click attribution model and the way emerging technologies can help in solving the issues related to the attribution model.

Prasad shares that, “India Affiliate Summit 2016, is an excellent platform for all affiliates to meet, discuss and find answers to some of the important challenges the affiliate industry is facing today. Looking forward to the panel session at IAS16; hope to connect and engage in deliberation with many more in the industry through this platform. “

Meet the team that will be attending the summit:
- Prasad Shejale, Co-Founder and CEO – Comes with a dynamic approach towards eCommerce, Search Engine Marketing and Consulting
- Rupak Ved, Business Head – Expertise in business development and building effective client relationships
- Ashish Duggal, Sr. Manager, Business Alliance – Is a solution provider for the client’s requirements on digital media campaigns. He specialises in media planning and buying. His expertise also includes driving ROI focused campaigns.
- Jay Maurya, Associate Director, Pre-Sales & Media – Expertise in maintaining effective relationships with publishers and providing customised and effective digital media plans based on client requirements
Other knowledge sharing sessions we are looking forward to:
- Importance of Data Quality and Campaign Optimization – A session on challenges faced while interpreting numbers and how to deal with them
- Synergizing Brand building and Affiliate marketing – A session on aligning affiliate and marketing program
- Ordering its way to Growth: Affiliate for Ecommerce/Food tech – A session on integration of affiliate marketing online and offline.
- Mobile Affiliate Marketing: World of Apps, Pops, re-directs & advertising – A session on how mobile affiliate marketing runs and what should be the focus
With 250+ companies participating and 1500+ delegates, the summit will provide everyone in the digital space with valuable takeaways.

Have something to share or know anyone from the team? Let’s connect and share our ideas on digital marketing. Just hit us up at logic_digital if you will also be at The Leela’s.
August 31, 2016
News: Alibaba in Talks with Snapdeal Plans to Enter the Booming Indian Online Retail Space

China’s Alibaba has been in talks with Snapdeal as it plans to enter the Indian online retail space. As per the article in Economic Times it is considering an investment in Snapdeal as one of its options. One of the two sources who were aware of the development shared, “Eventually it will look at entering the business-to-consumer space in India and talks are on.”

The company which is expected to be valued at $165 billion approx. at the ending of its initial public offer has discussed a possible investment opportunity with Snapdeal.

LogicSpeak:

Currently Alibaba has only been linking Indian merchants with overseas buyers. If it enters India, it will be in direct competition against giants such as Flipkart or Amazon. This will be interesting to watch how they will promote themselves to tap the Indian market.

Source: https://bit.ly/1mdWqkf

September 18, 2014
What every Affiliate marketer should know?

Affiliate Marketing is a tough nut to crack. What might look like a simple exercise of providing links of certain products on a web page and directing traffic to it has too many layers to the entire initiative. The naive idea about affiliate marketing is that the marketer simply produces content which direct an audience to the products in the clients’ page.

To be an affiliate marketer, you need to understand SEO and offer quality content whilst promoting the offers in the best possible way. Sounds steep, doesn’t it? Well, here are few things which every affiliate marketer should know.

It takes time

Affiliate marketing requires patient before you actually make some money. If you are going to start affiliate marketing, you should be prepared to be patient and keep trying, till you become (almost) unsustainable!

Focus on a niche

Choose a niche product or service which you are comfortable in promoting. It will be easier and more effective to attract traffic to the sort of products that you know about and can contribute originally. This does imply steer away from popular or common products and services to which many affiliates are already linked up with.

Diversify

While you should focus on a niche, your campaigns shouldn’t be about one seller only. So, writing a blog post about “Best LED TVs” and promoting it, is far better than writing 10 blog posts about the same LED TV. It’s a fact that you are just a promoter. In the end the products may or may not pan out for the best. Even if you present things the best way possible, things can go wrong. And that brings us to the next point.

Link to Quality Products Only

Remember that the sort of products you start promoting start becoming your portfolio. Clients may change, but you have to create a name for yourself, if you want to draw significant revenue. Be careful about which product you choose promoting. It’s one thing if their quality is subjective. But if consistent customer review turns out to be negative for the product, you may end up pushing your affiliate career by months. Your views should matter. That’s why, you should be careful about what your write.

Don’t skew your reviews

While reviewing products, don’t overemphasize. Your views shouldn’t be skewed, because doing so will make you look like a money grubbing promoter rather than a useful one. Traffic follows those who consistently provide useful information.

Analyze and Adapt

Keyword research, and traffic analysis are keys to being a successful affiliate marketer. Remember that, internet changes and at times faster than you can type the word ‘Internet’. Adapt your strategies to contemporary trends. Thus, constantly searching for and understanding the niche you are targeting is vital. Be extremely knowledgeable and always try to collate the facts which are relevant with the trends.

LogicSpeak :

Often, these are the most distinguishing points on which the success or the failure of an affiliate marketing campaign depends upon. Keeping these factors in mind, a fresh affiliate marketing campaign can become a grand success.

Previous Post: Content Curation and Content Marketing

April 8, 2014
Affiliate marketing saw growth in 2013 via more investment and global expansion. This will continue and expand in 2014

While 2013 already saw big changes in search engine algorithms and growing adoption of mobile commerce, 2014 will see even more e-commerce being conducted from various mobile devices. After Google Penguin, Panda, and Hummingbird, Google’s big move appears to be Local Carousel. This is clearly about making search results more relevant for local searches being performed on mobile devices. Most searches on mobile are performed with a high intent to purchase. This is precisely what affiliate marketers want to target.

Mobile internet is going to overtake desktop surfing sometime within this year. More than half of the traffic to the top 500 e-retailers is going to be from smartphones within this year. Almost three-quarters of smartphone users shop using their phones. Mobile sales as a percentage of e-commerce sales is growing and is set to reach about 20% this year.

Hence it’s clear that smartphone users use their devices not only to log in to the various social media platforms but to make online purchases as well. This shows that opportunities abound for affiliate marketers in social shopping and social media ads. Since most smartphone users tend to be gamers currently or in the past, social gaming is one way to target them. Affiliate marketers can proactively drive conversations by coming up with different social media campaigns such as quizzes on Twitter (with a few prizes on offer) where they seek to make a hashtag trend by motivating Twitter users to tweet using a certain hashtag.

As Google increases its Google Local services with Carousel, affiliate marketers should explore local search. It’s well known that smartphone users who conduct local searches tend to make a purchase within an hour. This is the kind of potential customer every marketer would like to be able to target.

More than half of e-mails are now being opened on mobile devices. Affiliate marketers will need to modify their e-mail campaigns accordingly so that users read the mailers and marketers get an opportunity to influence the customers’ buying decisions.

With more than half of Facebook’s ad revenue now coming from mobile users, affiliate marketers need to have a mobile strategy to target the more than 250 million Facebook users who access it exclusively via their mobile devices.

Online marketing is becoming more and more about content marketing and social media marketing across diverse platforms. A social media campaign can no longer be limited to just Facebook, Twitter and LinkedIn. Google+, Pinterest, Tumblr, Instagram, and Stumble Upon all offer new and challenging summits for marketers to climb. Ad targeting is becoming ever more effective with browser cookies and affiliate marketers need to harness the same.

Blogging is an effective tool to drive up rankings in search engine result pages (SERPs). To be effective, the blog needs to be updated regularly with new content that is informative. This will create dedicated readership for the blog leading to blog posts getting social media shares and further readership.

Luxury brands are slowly recognizing the importance of mobile technology (albeit rather slowly) and modifying their websites to cater to luxury shoppers who are willing to make purchases online presenting further opportunities for affiliate marketers. Luxury brands will be able to vastly expand their markets to places such as China (where many newly wealthy crave for brand-name luxury items) by enabling online transactions.

LogicSpeak:

So affiliate marketing success stories of 2014 will be those that keep in step with the changing tastes of customers. Go mobile. Design simple and user-friendly websites catering to website visitors using handheld devices with touch screens.

Follow Google’s guidelines about categorizing your business while submitting it to Google and having a Google+ business page so that Google shows the site in Local search results. Contact Logicserve Digital for expert advice about how to make this happen.

Previous Post: Crucial trends for 2014 in the Digital space: Expert Opinions

February 13, 2014
Email Marketing

Email marketing… seems to be an ideal way of reaching a wide consumer base. Emails can be used to talk about a new product or service not only to new potential customers but to existing customers as well as you would like to reaffirm their loyalty. What more you can also add advertisements in emails as well.

Sending emails is relatively cheaper option than using regular mail option too. With email marketing software easily available, you can send a huge number of mails within short time. Additionally, you can track the status of the emails sent by you as whether than have been replied to, delivered as spam, read or simply lying unread in the mail box. This helps in knowing the feed back of your email too.

Importantly, marketing strategy lies in the content of the content of the email. It makes sense to reach out to your customers in a friendly way, better still talk of a daily mundane issue which could be a daily problem faced by your customers to which you promise a wonderful and magical solution. It would be best if your mail chats with them on a one to one basis as if you really do understand the issue and are assuring them a sure shot remedy to their issues.

Meanwhile if you have new service or product to sell, offer them it in the most attractive and appealing style that they surely do spend time going through the email or your website. Better still they should respond to the email in your positive way…. If in touch with previous customers being slightly more personal helps….it can go a long way in building loyalty and enhanced customer relationship.

All this works if your mailing list mostly targets personal email addresses. This is important when a user reads through his or her personal mailbox; the individual is usually doing a regular run through of the mails received while on a look out for other diverting options as well. Thus do make sure your email and its subject line are catch enough to catch attention and a click on it as well!!

But if you are selling a business product or service and targeting corporate email ids, you definitely need to be much formal in presentation and service while prompt in responding to emails as well in case of interest evinced regarding your product or service.

Email marketing can definitely work and show positive results if the entire campaign has been well thought of and presented and don’t miss on the follow up part …. it is perhaps the most crucial one….

Email marketing can be supplemented with PPC Management. A Good PPC Management Company should be able to provide a good head start for the online marketers

Previous Post: Catering for a new breed of shoppers: Luxury Shoppers

July 29, 2009
Affiliates Sites and Online Reputation.

Affiliate marketing does make a difference not only in terms of increased sales of products and services but in a way also influences the online reputation of the product or service either in a positive way or a negative way. Utmost care and due attention should be given to minutest details of affiliate marketing which in no way should tarnish the brand image and reputation of the company.

Affiliates sites enjoy a high rate of traffic not only by regular and prospective customers but even third party as well. Amongst the third party visitors, they could include regular customers, prospective customers, competitors and journalists who wish to retrieve all possible information on the company’s product or service. This makes it essential for affiliate sites to display current information which has to be authentic and accurate on all counts.

A lapse, minor or major would definitely mar the reputation of the company. This counts especially with regards to current offers, products and services apart from logos and trademarks. At no point of time should the affiliate sites mislead the visitor through inappropriate offers, keywords or outdated offers. In case, sites which pose as affiliate sites and indulge in traffic diverting activities should be taken care of appropriately. Similarly, you need to keep a look out for copies or adapted versions of trademarks, domain names and even logos which very smartly work in diverting the relevant traffic away from the genuine site. A monitoring of comments posted on various blogs, forums and other sites can reflect the reputation or any sort of maligning activity which is likely to affect the brand and the image of the company.

You would have to be extremely alert and sharp in checking out any sort of negative image being built around your company sites and its affiliates. At no cost should this activity should be allowed to accelerate as it can dampen the image to a great extent. In order to play safe and on guard, the best way is to already have a viable presence on several social media sites while interacting and building up customer relations in a much professional way so that there is no chance of allowing fraudulent parties gain an upper hand.

On all counts, what matters is the brand and online reputation of the company. Apart from spending on traditional media of advertising, you could be very spending a major chunk of your budget on building your online reputation which is major and a vital task for survival of any and every online business.

New Post: Catering for a new breed of shoppers: Luxury Shoppers

Logicserve is know as one of the leading PPC Company.

July 27, 2009
Social Media Marketing : Increasing Popularity despite Confusions

All the net savvy people who are simply hooked on to the Internet for personal as well as professional reasons will definitely be using the term Social Media Marketing. Social Media means connecting with people, by the people and for the people it works just like democracy. The site may be owned by some company but what is uploaded solely depends upon its logged members, online communities etc. The website could always have a web master who can always work on improvising the site and information available on it.

You Tube, Twitter, Facebook, Digg, Reddit and Del.icio.us are some of the most favored social media marketing sites. Though most of the people have begun using these sites to gain a viable presence on the net, they themselves are at a loss as to how to monitor their benefits.

These sites offer a great platform to conduct business through building connections and maintaining them – this could be a cool informal way of conducting business. Maybe that’s the trend of conducting business though as a business owner you have to be twice as alert and careful as you would be dealing with a prospective customer.

To begin with after you open an account with a social network site such as Facebook, Twitter, Digg etc you could post a small content or even a video talking about your business along with your website link and email address. If you have uploaded good content or video, you definitely stand to gain a lot and as people begin to connect with you, you will find increasing business queries. In a way, you could be dealing with customers virtually but still interact with them.

Revolutionizing the world with Web 2.0 and even more with Web 3.0, you will be amazed with marketing avenues opening up. Now you can also have videos and maps uploaded stating and explaining a particular concept of product or service. When you can visually see a product or service live along with audio, it but naturally adds value to its authenticity and capability. If it has caught the eye of the consumer, that consumer is definitely going to get back to you. So, once again social media serves its purpose.

Once again you could try posting your press release on various press release sites along with popular social media sites, you fill find increasing traffic coming to you from these social media sites and even an enhanced search engine presence through them… So again, things definitely work in your favour.

Various studies have revealed that people are increasingly relying on social media for internet marketing as they are spending considerable time on them. Well, you could put well over and above 70% who are spending time ( 50% of the time when using the Internet ) and considerable money on social media sites with a definite aim to gain traffic and expanding business contacts.

Finally before winding up, you will need to spend more and more time on the social media marketing sites but in a productive way. You could be available most of the time through them which help you to connect and stay in touch, not only on one but quite a few of them showing that you are very much in the market. Your words, style and product should speak for itself in a very impressive way and at the same time let others commend and recommend you and your products or services which will truly bear the stamp of customer satisfaction and appreciation. The customer’s reviews and suggestions go a long way in building goodwill and a lasting impression on the third party. So you very need to be aware of your business style and services offered by you. Never for the slightest moment forget the consumer is the king.

Though at a nascent stage, Social Media Marketing is a powerful tool which has yet to develop fully. Yet, the Internet marketing gurus have yet to devise and design full proof measuring techniques and tools to ascertain its performance. Certainly, Social Media Marketing has arrived on the marketing scene and will surely set the stage for future marketing practices.

March 26, 2009
World Wide Web Technology – Becoming Increasingly Powerful v/s Invasion of Privacy

A technology revolution which has changed the world, in the initial stages it was eagerly and overwhelmingly welcomed by the world. As we go on using the web, we not only realize its importance, our dependence on it, but also to what extent it can rule over us and also gain access to our private life.

Browsing site for mere information, knowledge and awareness, shopping online for daily needs and requirements, conducting business online, networking and staying connected with family and friends is something regular and routine, which we all do in our daily lives. But imagine all these activities being monitored, observed and even collected for future use especially commercial use.

Recent debates hovering around as to what extent our private lives should get monitored and digitized have been held, but the breakthrough has yet to be evolved. Even Sir Tim Berners-Lee is vehemently opposing the move of monitoring browsing patterns of the mass and wishes all those involved ie the government, companies and other third parties should stop indulging in these activities.

All in all it does mean that each and every query of yours entered in Google browser is being monitored. And you need not be surprised if related advertisements appear on your computer screen. Google has become so very powerful that it can track a person through the mobile interface, thus you can very well expect each movement of yours being tracked and tabbed.

Another firm called Phorm is almost set to monitor your screen and display targeted advertisements. In a way, if possible Phorm acts as an intermediary point between the internet provider and network and earn revenue against the information it has gathered and passed it on to the client.

All such happenings are definitely startling and thought provoking. We need to draw a line somewhere in order to keep a tab on technology and make sure it does not supersede us on any count. Ultimately what counts here is that you at a personal level, need to be extra smart and cautious so as to not to fall into any trap or marketing gimmick.

Though a concrete solution to it may take a long time to arrive at, but by then the technology must have gone much ahead in the race. Keep debating and struggling!!

March 23, 2009
Different types of Affiliate Websites

Affiliate marketing is an online marketing practice in which a business rewards their affiliates for each visitor brought about by the affiliate’s marketing efforts. In other words, affiliate marketing is a way to get someone else selling or marketing your product or company and hence, you can save money as you will only need to pay for results.

Furthermore, there are different types of affiliate web sites available on the Internet. These sites, most of the time, are categorised by affiliate advertisers or merchants and affiliate networks.

Here are different types of affiliate websites that you can find on the web.

You will find affiliates and affiliate merchants using pay per click search engines, as this helps them to promote advertisers offers. Then there are comparison shopping websites, or shopping directories that help with pay per sale.

You will come across many loyalty sites as these are an important part of an affiliate network. Usually, these sites are characterised by providing a reward system for purchases through discount, points back, or cash back.

You can also find coupon and rebate web sites that focus on sales promotions, content sites, and niche market websites that include product review sites.

Moreover, a number of affiliates utilise blog sites or weblogs, as these are free, to sell and promote advertisers websites. Some use their personal paid web site, and promote affiliate merchants as sponsors. But, the majority of them use weblog to promote a link.

Next you will find e-mail list affiliates, that is, owners of big opt-in mail lists that normally use e-mail drip marketing technique, and newsletter list affiliates that are in general more content-heavy.

Then there are registration path or co-registration affiliates who take in offers from other merchants during the registration process on their personal web site. Furthermore, there exists cost per action networks, that is, top tier affiliates that expose proposals from the advertiser with which they are affiliated to their personal network of affiliates.

March 17, 2009

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